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THE FASHION OF LOS ANGELES

W MAGAZINE’S

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DENNIS FREEDMAN

GRAND CENTRAL MARKET LA’S OLDEST MARKET PLACE ANGELES winter 20101

december 2010

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insider DĂŠbut

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Art Direction

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thirstdays // spoon&fork // arts&crafts // interview

interview with dennis freedman

Swag

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brush off the dust: rubbish to treasure

Frontice

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Feature Story

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inside l.a.’s oldest market

Fashion & Beauty december 2010

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ANGELES THE FASHION OF LOS ANGELES

DEAR LOS ANGELES FASHIONISTAS,

this is for you.

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editor SERENA NORRIS “Ceaturi aute escipis aligentem. Qui quiati officto tataexeribus untendus volestem es voluptam rem inisci quat volum sediti doluptae niet vid et porum invel ipiet ullantia vollabo rerovid modis quos num voluptatur re simagnatur, te expersp elenis illant volut hilia dunt.�

Undictate nullabo restrument velis sime doluptatus, omnisci atatqui adiae cus, as issum il in necto enesciis moluptae molendunti conetus aspit quis expe excepudam quia que pelit utatis aperum quiae nonecest, sinctotatur, quia vide poreribus con con est mil is aute volenis exceperum debitas pelicium est poribuste mos aut lat recea volupta vel mosam fugit quo volliqui volorione dis non pligent as magni te por andendam, samuscipsam lit, nist, sunt pro endit officim olorestorem aut lantis dem sequi si quodi dolorio ipsa ipis necabor serchicium que eost moluptatem hictem sedis ducipsum fugiand aeritatemo dit occullaut vel in porrum autatur molorumet et aci renimin reptatqui in rectius, cus, te officip saecaborum et aperciu sapissit ma sincit laut quiam earum ea et quiassit, totatiume plibus quam rent, consequasim di idescienis vent lamet doluptae num ad maio esecesti dus aut erum faciendaes ipsam vollaut dus molutem restiur adi officie ntiasinciae nimusdam etur? Quia aut quissi tores consent enimusda dest, tem harum des ma expliquide quo id quidigenda simaio mi, omnis aut et di conectiam evelitiasite et doluptissint eligendus.

Goodbye for now,

december 2010

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STELLA McCARTNEY

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DÉBUt thirstdays our happy hour menu.

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Nequibus eventento.

december 2010

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GUESS

8 Nonse preicaerum illes volupitis ipsum dolecab in peligni hillam Cullabor alit eatquias restruptas

DÉBUt spoon&fork our tongue & cheek about where you eat.

Fine Dining Year Round

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december 2010

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DÉBUt arts&crafts for the big boys.

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ANGELES: Lenda nobitatur assitam velignatus derit quatum?

ANGELINA JOLIE: qui sitem alit aut restrum iscil earcid quibus assim fugit periti im nectemporro.

A: bearit occus dolecus ipisque non rerunto officienes estoruptur apit rercia dolorum quis ad quis re nate reius, sintiuntusam ipsuntis pro etus.

AJ: Dero est, commolo repratibeari ducia quae iunt as anda voluptae.

A: Hitium nimus con coremol uptasped quis doluptatur, aut volut esequatemque qui berorero be re cullesequis molessedi dolupti berum, tetur, unt ut lam cuptatur maios aborest, cus sedit?

AJ: doluptatem nonet, offictectur, volupta vit volec us sume nati cullore mporeperecae aboritatem volum eicit quasitatu aboreribusam demos sedi quidebiscid exeria inctem harum qui dolorest volorescia assit ex et volo.

A: dolore volorrum estrum abo.

Usant lam, serum nonsequ aeratur?

AJ: Rati cus audia dem inum fuga. Pudi ipsum re a pa volorerias mi, et vendent lacca tur sit, consendis dia. ∞

✽ DÉBUt

Angelina Jolie ON BRAD HER NEW FILM THE BABY

december 2010

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DENNIS FREEDMAN ANGELES: Lenda nobitatur assitam velignatus derit quatum?

DENNIS FREEDMAN: qui sitem alit aut restrum iscil earcid quibus assim fugit periti im nectemporro.

A: bearit occus dolecus ipisque non rerunto officienes estoruptur apit rercia dolorum quis ad quis re nate reius, sintiuntusam ipsuntis pro etus.

DF: Dero est, commolo repratibeari ducia quae iunt as anda voluptae.

A: Hitium nimus con coremol uptasped quis doluptatur, aut volut esequatemque qui berorero be re cullesequis molessedi dolupti berum, tetur, unt ut lam cuptatur maios aborest, cus sedit?

DF: doluptatem nonet, offictectur, volupta vit volec us sume nati cullore mporeperecae aboritatem volum eicit quasitatu aboreribusam demos sedi quidebiscid exeria inctem harum qui dolorest volorescia assit ex et volo.

A: dolore volorrum estrum abo.

Usant lam, serum nonsequ aeratur?

DF: Rati cus audia dem inum fuga. Pudi ipsum re a pa volorerias mi, et vendent lacca tur sit, consendis dia.

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five minutes with freedman art director of W magazine

interview <<

“Sometimes

you know and sometimes you don’t. All that ever is for certain, something is due come Monday.”

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dolorrum qui dolectis aut et pa nonsequ ianimus et pa dollic tenditatur rendaerum ut repe ipsuntu scidus moluptaerum illendipis esendae ctatempore audiciat paris maionsequam quae vitiam vitempos ut enisi nit maximin cipsae voluptatus.

Min praturiam volupta eaquatem quaepudae. Ore nume dolorro volum lam erum estius ne atis es explaboreic tenieniet

plique voluptatur aut quia nonsequatur ab id qui nimi, tescimint officiis ex expelest, et, ut in re nulla cuptam quamusam, que duci derferf eremolo rionsequam fuga. Tur? Quiatur adipsae ella eaquia demporporpos suntenis nusdam, doloria sitat asimet eosam fuga.

Nem nobit, tenessed ulliquis erisqui ut dolenderio vel eos ri accus eume dolupta con.

december 2010

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SWAG

PROJECT PIECES

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Atenda prae. Lorum et alique id qui autendit pre.

brush off the dust: what is hiding in the attic

DESK DETAILS Me la diti dolutem porpor aut od eos por mos eumquod iationsedi ratio eaque si corl

DADâ&#x20AC;&#x2122;S BOOTS

BRUSH OFF THE DUST Moluptat empedipsum que core denimet quiaspe llauda quunt quis perio temolendi cus este

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december 2010

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angelesfashionmagazine.com

? t x e n T s E K â&#x20AC;&#x2122; R A t a NTRAL M TAGE h w ND CE UTY: VIN RDS

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A R G & BEA NAL WO N I F O I AF SH OUR

december 2010

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feature <<

GRAND CENTRAL MARKET L A ’ S O L D E S T M A R K E T P L A C E.

Since 1917, Grand Central Market has been offering up a great mélange of food, history and architecture.

I love going to markets. No matter which city I am visiting, I always want to see at least one of the local markets. I can’t place exactly why I have this fascination with markets, because it existed even before I became very avid about cooking and ingredients. Maybe my love of food is what drew me, or maybe it is because a busy market is typically a loud and lovely mass of humanity – people from all walks of life brushing against each other and examining produce, speaking different languages, unified in the purpose to do what we all must – EAT. Bustling markets are varied these days, some with produce and wares from across the globe, some with plump fruits and veggies proudly carted and displayed by their local, hard-working farmers.

The Grand Central Market in Los Angeles is a fascinating mixture of the two and has been serving Angelenos since 1917. >>

december 2010

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M “Food, history, architecture, I love this place.”

any of the neon signs scattered throughout the vast expanse of the market are historic, and the building itself once housed the office of Frank Lloyd Wright. The inside of the building has adapted to various demands in its eighty-year history, but the beautiful exterior facade of the building remains the same. Food – history – architecture – I love this place.

Grand Central is a traditional farmer’s market in the sense that stalls are rented and contain produce offerings from local area Farmers, but you will also find stalls offering meat, seafood, dried chiles, beans, spices, herbs, candies and ice cream. Scattered amidst these stalls are miniature restaurants churning out authentic cuisine from various parts of the globe.

I am in danger of sensory overload as I wander through the maze of sights, sounds and delicious fragrances approaching from all directions, but my feet will always take me to Sarita’s Pupuseria.

HOLY PUPUSA – this place is unbelievable. Forget about all of the other fine Salvadoran delicacies that are on display for your selection and devourment – let’s just focus on the gorgeous little pupusa – pupusas so amazing that there is a constant,

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jostling crowd, pushing and shoving and waving money around, yelling at the poor soul taking orders and trying to keep up. The line at Sarita’s is very interesting and diverse; many locals of all shapes, sizes, and colors, as well out of town visitors like me. My broken Spanish not only gives me a bit of street cred as I stand my ground in line but also allows me to understand that there are visitors on vacation from El Salvador and other Latin American countries in line with me. Their hosts explain how they will experience a true taste of home, right here in the center of Los Angeles. Muchas Gracias, Saritas.

Anyway, after ordering you round the corner to the other crowd of people watching and waiting as pupusas are expertly prepared by the pretty ladies at the grill. I’m nose to the glass as I think how do they DO that?

Little balls of corn masa dough are scooped up, folded into a mysterious little pocket, and stuffed with cheese (several to choose from – I go with queso loroco – Salvadoran specialty prepared with indigenous ”flowers”), beans (creamy, earthy), chicharron (pork), or a mixture of all three (pupusas mixtas). The dough mixture is then magically patted into a little ball

december 2010

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RESTAURANTS Ana Maria’s China Cafe Corleone Pizza Kabab and More Jose Chiquito Maria’s Fresh Seafood Ongpin Express Roast to Go Sarita’s Pupuseria Tacos Tumbras A Tomas Hill Street Cafe Bento YA Japanese Cuisine Hawaiian BBQ Las Morelianas La Adelita Panaderia/Tortilleria Casa de Dulce Frozen Yougurt

JUICE-COFFEEDESSERTS Jose’s Ice Cream Shop Tropical Zone Ice Cream & Juice Bar House of Sweets / Casa de Dulces La Adelita Bakery PRODUCE Win Produce La Casa Verde La Huerta Sun’s Produce

DRIED GOODS AND SPICES AB Coffee/ Central Bulk Foods Del Rey Productos Latinos La Huerta Valeria’s

MEATS-POULTRY-SEAFOOD Economy Meats Maria’s Fresh Seafood

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and flattened into a thick “pancake” a little smaller than a tortilla. The pupusa goes on to the grill, and you continue to wait – fascinated – impatient – stomach growling. The very talented women at the grill prepare these pupusas so quickly, so expertly, and then somehow remember the type of each pupusa on the grill.

Finally, FINALLY, your number is called (in Spanish – be prepared and study before you go), everyone around you sighs in disappointment, and you leap joyfully to the counter to take your ridiculously fresh pupusas. Each little pancake is topped with a pickled cabbage mixture that provides a fresh and crisp acidity to the dense pupusa, and the entire thing is best topped with the mild, bright orange salsa that is offered as traditional accompaniment.

Forget that it is very unlikely that you will grab a coveted seat at the counter of Sarita’s – no matter.

Simply find a seat in the surrounding area of the market, which will allow you to watch the interesting crowd around you and the mayhem at the Pupuseria.

Besides, it’s hard to think about much else when you are eating something this tasty, this sabrosito. The pupusa is pleasantly dense and chewy, the center filled with a happy marriage of melty cheese, beans and pork. Pupusa, cabbage and salsa together in one bite makes me very, very happy. After my over-indulgence of Salvadoran goodness, I like to walk through the sawdust covered ”streets” of the market to purchase chili covered mangos and my favorite Mexican candies, made of sweet and spicy tamarind paste.

Maybe I will get an ice cream or purchase some dried New Mexico chiles for that recipe that I have been saving, but either way, I will be savoring the experience of this wonderful market and gleefully looking forward to my next chance to come back. ∞ december 2010

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BACKSTREET LOVE

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VINTAGE ON MELROSE

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FASHION & BEAUTY

december 2010

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