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I am a recent transplant from Tucson, Arizona to Los Angeles. I received my Undergraduate Degree at the University of Arizona in Studio Art with a minor in Judiac Studies. I am currently attending FIDM in their Professional Designation program. I am 26 as well as a painter, along with a Graphic Designer. My style is more elegant than the average design. This portfolio is something that is out of my comfort zone, which is something I am happy about. My inspiration comes from abstract, geometric patterns and designs including my paintings. I enjoy mixing different fonts that are modern and script as well.. Over the course of the session I’ve had the opportunity to explore types structural and artistic values and for that reason I have a new found appreciation for its use in my designs. Type can make or break your artwork. I look forward to taking all that I have learned and using my knowledge to the best of my abilities as I pursue my career in Graphic Design. 2 Typography Portfolio Silverman Spring 2016
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Engravers mt
Helvetica
Didot Orial
Elkwood Lemon/Milk
Centeria Script
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Grotesque
Kerning
Cursive
Ligature
It is frequently used as a synonym with sans serif. At other times , In typography, kerning (less commonly mortising) is the process of it is used to describe a particular style or subset of sans serif typefaces. adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. The first sans serif typeface called grotesque was also the first sans serif typeface containing actial lowercase letters.
In writing and typography, a ligature occurs where two or more Cursive, also known as longhand, script, handwriting, looped writing, graphemes or letters are joined as a single glyph.
joined-up writing, joint writing, or running writing is any style of penmanship in which the symbols of the language are written in a conjoined and/or flowing manner, generally for the purpose of making writing faster. Formal cursive is generally joined, but casual cursive is a combination of joins and pen lifts. The writing style can be further divided as "looped", "italic", or "connected".
12 pt. rule
Though 12 point has become the default size in digital word processing—and also the basis of many institutional document-formatting rules—that’s mostly due to the typewriter tradition. It’s not the most comfortable size for reading. Nearly every book, newspaper, and magazine is set smaller than 12 point.
hairline rule
According to International Paper's Pocket Guide a hairline is: “The thinnest possible line or space that is visible.” And a hair line rule is: “The thinnest rule that can be printed, generally considered to be less than one point or 1/72" wide.”
Slab Serif
In typography, a slab serif typeface is a type of serif typeface characterized by thick, block-like serifs. Serif terminals may be either blunt and angular (Rockwell), or rounded (Courier).
Blackletter
Also called Gothic. A style of handwriting popular in the fifteenth century. Also, the class of typestyles is based on this handwriting.
Distressed
Swash
A flourish addition replacing a terminal or serif. A swash is a typographical flourish on a glyph, like an exaggerated serif.
Drop cap
A drop cap is a large capital letter at the beginning of a text block that has the depth of two or more lines of regular text.
Bullet A typographic element usually used to highlight specific lines of text.
Glyph*/|\*
In typography, a glyph is an elemental symbol within an agreed set of symbols, intended to represent a readable character for the purposes of writing. As such, glyphs are considered to be unique marks that collectively add up to the spelling of a word, or otherwise contribute to a specific meaning of what is written, with that meaning dependent on cultural and social usage.
Dingbat ✤❉■❇❂❁▼
Once known as "printer's flowers," these are the small decorative marks, bullets, or symbols that usually make up a specialty face. Zapf Dingbats is one well-known example of a dingbat font.
Tracking
David Carson,the acclaimed graphic designer who created Ray Gun magazine, is the so called Godfather of Grunge and distressed typography. The overall letterspacing in text. Tracking can also be used
Reversed
White characters on a dark background. A good way to grab the reader's attention.
to tighten or loosen a block of type. Some programs have automatic tracking options which can add or remove small increments of space between the characters.
wood type
Serif
Calligraphy
Handlettering
Transitional
as Adobe Illustrator to convert these drawings into digital pieces.
oblique
Display
In America, with the expansion of the commercial printing industry in the first years of the 19th century, it was inevitable that someone would perfect a process for cheaply producing the large letters so in demand for broadsides. Wood was the logical material because of its lightness, availability, and known printing qualities. Type made from wood. Used for the larger display sizes more than 1 inch.
Small, finishing strokes on the arms, stems, and tails of characters. Serif typefaces are usually used for text since the serifs form a link between letters that leads the eye across a line of type.
Elegant handwriting, or the art of producing such Lettering fonts are often hand-drawn, but now handwriting. with the modern age we use CAD programs such
A typestyle that combines features of both Old Style and Modern. Roman characters that slant to the right. Compare to italic.
Type used to attract attention, usually above 14 points in size.
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The letter V comes from the Semitic letter Waw, as do the modern letters F, U, W, and Y. In Greek, the letter upsilon ‘�’ was adapted from waw to represent, at first, the vowel [u] as in “moon”. This was later fronted to [y], the front rounded vowel spelled ‘ü’ in German. In Latin, a stemless variant shape of the upsilon was borrowed in early times as V—either directly from the Western Greek alphabet or from the Etruscan alphabet as an intermediary—to represent the same /u/ sound, as well as the consonantal /w/. Thus, ‘num’ — originally spelled ‘NVM’ — was pronounced / num/ and ‘via’ was pronounced [�wia]. From the 1st century AD on, depending on Vulgar Latin dialect, consonantal /w/ developed into /�/ (kept in Spanish), then later to /v/. During the Late Middle Ages, two forms of ‘v’ developed, which were both used for its ancestor /u/ and modern /v/. The pointed form ‘v’ was written at the beginning of a word, while a rounded form ‘u’ was used in the middle or end, regardless of sound. So whereas ‘valour’ and ‘excuse’ appeared as in modern printing, ‘have’ and ‘upon’ were printed as ‘haue’ and ‘vpon’. The first distinction between the letters ‘u’ and ‘v’ is recorded in a Gothic script from 1386, where ‘v’ preceded ‘u’. By the mid-16th century, the ‘v’ form was used to represent the consonant and ‘u’ the vowel sound, giving us the modern letter ‘u’. Capital ‘U’ was not accepted as a distinct letter until many years later. 14 Typography Portfolio Silverman Spring 2016
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No one also knows why the ‘A’ looks the way it does, but we can construct a fairly logical chain of events. Letterhead Ox Head Letteraphoenicianalef Phoenician AlefLetteragreekalpha Greek Alpha Letteralatergreekalpha Later Greek Alpha Letteraromanah Roman Ah Some say the Phoenicians chose the head of an ox to represent the ‘A’ sound (for the Phoenicians, this was actually a glottal stop). The ox was a common, important animal to the Phoenicians. It was their main power source for heavy work. Oxen plowed the fields, harvested crops, and hauled food to market. Some sources also claim that the ox was often the main course at meals. A symbol for the ox would have been an important communication tool for the Phoenicians. It somewhat naturally follows that an ox symbol would be the first letter of the alphabet. The Phoenicians first drew the ox head ‘A’ as a ‘V’ with a crossbar to distinguish the horns from the face. They called this letter “alef,” the Phoenician word for ox. Through centuries of writing (most of it quickly, with little care for maintaining detail) the alef evolved into a form that looked very different from the original ox head symbol. In fact, by the time it reached the Greeks in about 400 BC, it looked more like our modern ‘k’ than an ‘A’. The Greeks further changed the alef. First, they rotated it 90° so that it pointed up; then they made the crossbar a sloping stroke. The Greeks also changed the letter name from alef to alpha. Finally, they made the crossbar a horizontal stroke and the letter looked almost as it does today. The Romans received the Greek alphabet by way of the Etruscan traders of what is now northern Italy. While the Romans kept the design, they again changed the name of the first letter–this time to “ah.” The sound “ay,” our name for the ‘A,’ was not common to the Latin language. 16 Typography Portfolio Silverman Spring 2016
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Weekly
April 25 - 30 HELP is Here for the Asking
The FIDM Bookstore
M – Th: 8:00 – 5:00 p.m. F: 8:30 a.m. – 4:00 p.m. x3225 or x4558
The FIDM Store is now carrying the Makeup Eraser! This amazing cloth uses only water to take off ALL of your makeup! Wow! Save yourself a trip to the beauty store and get it at The FIDM Bookstore! Quantity is limited, grab one before they’re all gone!
Assistance is available in writing, mathematics, accounting, statistics, critical thinking, time management, and much more. Come to the IDEA Center, located in the Design Studio East on the ground floor of the Annex. DESIGN STUDIO EAST HOURS (computers/printers) M – Th: 7:00 a.m. – 8:00 p.m. F: 7:00 a.m. – 6:00 p.m. Sa: 9:00 a.m. – 4:00 p.m.
Design Studio West is now open!
Instructor-led workshops in Photoshop/Illustrator & Sketching have begun. Stop by the IDEA Center or check the FIDM Portal for a schedule of instructors. Design Studio West Hours M – F 8:30 a.m. – 6:00 p.m.
Career Center FOREVER 21 will be on campus April 27 interviewing for Corporate Jobs, see Job # 65928, and sign up through Career Network. SAVE THE DATE, INDUSTRY EXPO on May 11 at 10:00 a.m. to 2:00 p.m. Come network with our industry partners. ALL STUDENTS AND ALUMNI ARE WELCOME.
Costume Exhibition Closing Soon! Don’t miss FIDM Museum’s Art of Motion Picture Costume Design exhibition before it closes on April 30! The show features costumes from 23 films, including Star Wars, Cinderella, Crimson Peak, and the Oscar winner for Best Costume Design Mad Max: Fury Road. The Museum is always FREE, and students receive a 20% discount in the Museum Store! Hours: Tuesday – Saturday, 10 a.m. – 5 p.m.
FIDM Visit by Academic Partnerships (Transfer Schools from New York and London)
Representatives from the Laboratory Institute of Merchandising (LIM) in Manhattan, New York will be on campus Monday April 25, 2016 and from Regents University (formerly AIU London) in London, England will be on campus Friday, April 29, 2016. If you interested in learning more about these transfer options or scheduling an appointment with the representatives from these schools contact Ben Weinberg in room 208A extension: 3405.
GUESS? Inc. Sustainable Product Lifecycle Course In partnership with Guess?, Inc. FIDM is developing a sustainability course on “The Sustainable Product Lifecycle”. 15 selected students will be immersed in hands-on course work, labs and field trips to enable them to understand, create and analyze innovative practices aiming to reduce a product’s impact on the global environment. This 8 week course will start July 2016 and will be held on Wednesdays from 12:00PM-2:45PM. Applications for this FREE EXCLUSIVE course are available on the portal or in suite 201, desk 5. Application and written response is due April 28th. Please contact lnavas@ fidm.edu with questions. This course is open to all current FIDM students.
MOTHER’S DAY POP UP AT THE FIDM MUSEUM SHOP Meet current FIDM student Sky Lim, and check out her unique line of leather accessories. Exclusively sold in the Museum Shop. Additional limited edition jewelry will be featured by alumna Rafia Cooper.
June 2016 Graduates! Have you checked your name on the tentative grad list in room 313? Have you applied for your degree on the student portal? Any questions please see Elizabeth in room 313. MARCH 2016 GRADS who benefited from the FEDERAL PERKINS LOAN, must complete an E-EXIT COUNSELING by the deadline: Monday, May 16th. 2016. E-Exits are available online at WWW.UASEXIT.COM COMPLETION IS MANDATORY Failure to complete, will result in your DIPLOMA being held. If you have any questions, please call Evelyn Garcia at (213) 624-1200 ext 4292 or stop by Room 401-N.
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