Vanessaghaffari sp

T T Y y P O G R A P H Y

P P

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O O O R R G T T R F F O O A L P L I H I O Y O O

TYPOGRAPHY FALL2015

PORTFOLIO AN EXPLORATION OF HISTORY, USAGE AND TERMINOLOGY OF TYPE AS USED IN THE GRAPHIC ARTS FASHION INSTITUTE OF DESIGN AND MERCHANDISING

vanessa

ghaffari

Vabout A N E Sme SA

GHAFFARI

VISUAL DESIGNER | VANS.GHAFFARI@GMAIL.COM | 661.670.5

I am a graphic designer specializing in conceptualizing, branding, computer rendering and logo design. As a designer, I seek to fill the world with color and energy by creating eclectic designs guided by thought and purpose.

Fresh with ambition and a bold drive, I see endless possibilities in the future and is bound and determined to design for the best.

Based out of Los Angeles, I recently completed a degree in Visual Communications and am currently studying Graphi Design at the Fashion Institute of Design and Merchandising, Downtown Los Angele

CONTENTS

LOGO DESIGN CALENDAR DESIGN UBIQUITUOUS TYPE CHARACTER STUDIES POSTER DESIGN POP SKETCH BOOK TYPOGRAPHICAL TERMS

LOGO DESIGN

GRAPHIC DESIGN

Helvetica Neue Didot

Graphic

gr

ap

hic

de

sig

n

Didot Hero

CALENDAR DESIGN

CHARACTER DESIGN

CHARACTER A

CHARACTER G

CHARACTER Z

In

earlier

English by

times,

the

alphabets used

children

terminated

not with Z but with & or related typographic symbols. In her 1859

novel Adam Bede, George Eliot refers to

eing followed by & when her character

Storey says, "He thought it had only been

GEOM TYPEFACE:

h off th' alphabet like; though ampusand

ne as well, for what he could see." Some

alphabets have extra letters, such as the

nnish and Swedish making Ö the last one

of the Danish and Norwegian alphabets.

an alphabet, the umlauts and the letter

ded as modifications of the vowels a/o/u,

of the letter "s," not as independent

y come after the unmodified letters in the

order. The German alphabet ends with z.

Inspired by basic geometric forms and grids, GEOM is a display typeface by São Paulo-based designer and art director Danilo Gusmão Silveira that started life as an experiment. Silveira says it's free to use "and adjust" in both commercial and personal work – just let him know how you end up using the font.

POP!

WEEK 1

pop!

visual project

issue one

volume nine in this issue: andy warhol roy lichtenstein jasper johns

larry rivers

frank o’ hara

georgia o’ keefe

WEEK 2

visual project

pop!

volume nine

issue one

andy warhol

in this issue:

jasper johns

roy lichtenstein

frank o’ hara

larry rivers

georgia o’ keefe

WEEK 5

frank o’ hara

pop!

volume nine

larry rivers in this issue: roy lichtenstein

georgia o’ keefe

visual project

issue one

andy warhol

jasper johns

jasper johns

al t u c vis oje pr

frank o’ hara

andy warhol

larry rivers volume nin e efe

’ ke o a i g geor

issue one in this issue: roy lichtenstein pop!

roy lichtenstein

hara

in this issue:

jasper johns

georgia o’ keefe

visual project

pop!

fr a n k

o’

andy warhol issue one

visual project

issue one

larry rivers

: ue iss

v

ue ro y

one

h ol

iss la

lic

te in

en s

ht

pop !

ol u m e

ct je ro

lp

is rs ir ve

y w ar

a su

th

an d

ra rry

vi

in ha

ns

o’

jasper joh

nk

ne ni

fra

issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one larry rivers

volume nine

georgia o’ keefe

in this issue:

andy warhol

roy lichtenstein jasper johns

visual project

frank o’ hara larry rivers

volume nine

georgia o’ keefe

in this issue:

andy warhol

roy lichtenstein

visual project

frank o’ hara

jasper johns

larry rivers

volume nine

georgia o’ keefe

in this issue:

andy warhol

visual project

frank o’ hara

roy lichtenstein jasper johns

larry rivers

volume nine

georgia o’ keefe

in this issue:

andy warhol

roy lichtenstein

visual project

frank o’ hara

jasper johns

visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualproject visualprojectvisualproject

andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol andy warhol

larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers larry rivers

frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara frank o’ hara

volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine volume nine

georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe georgia o’ keefe

pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop! pop!

roy lichtenstein roy lichtenstein roy lichtenstein roy lichtenstein roy lichtenstein roy lichtenstein roy lichtenstein roy lichtenstein roy lichtenstein roy lichtenstein roy lichtenstein roy lichtenstein roy lichtenstein roy lichtenstein

issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one issue one

jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns jasper johns

in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue: in this issue:

TYPOGRAPHICAL TERMS

grotesque

These typefaces often have letterforms that are very similar to serif typefaces, minus the serifs.

Cursive

Kerning

adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result.

Any style of penmanship in which the symbols of the language are written in a conjoined and/or flowing manner, generally for the purpose of making writing faster.

12PT RULE One point is 1/72 inch. 12 points make one pica, a unit used to measure column widths. Type sizes can also be measured in inches, millimeters, or pixels.

LIGATURE Two or more letters are joined together to form one glyph or character.

SWASH

Hairline Rule

A swash is a typographical flourish on a glyph, like an exaggerated serif.

A fine line or rule, 1/4 -point in thickness

SLAB SERIF A type of serif typeface characterized by thick, block-like serifs.

Black Letter An early, ornate, bold style of type, typically resembling Gothic.

grunge style - text looks as if it has been weathered, eroded, crumpled up, torn, smudged, overly copied, or in some other way physically stressed or aged.

Reversed

A lighter typeface on a darker background, such as white text on a black background

WOOD TYPE

Type make from wood. Formerly used for the larger display sizes more than 1 inch where the wight of the metal made casting impractical.

Calligraphy

Drop Cap rop caps are uppercase characters that are aligned to the top of a line of text rather than the baseline. Drop caps are typically used for the first character in a chapter or news article.

D

Bullet A typographic element usually used to highlight specific lines of text.

• a • b • c Glyphs

Every character in a typeface, (e.g: G, $, ?, and 7), is represented by a glyph. One single type design may contain more than one glyph for each character. These are usually referred to as alternates.

Dingbat ☎ Dingbat is an ornament, character or spacer used in typesetting, or sometimes more formallu known as a printer’s ornament or printer’s character Tracking Tracking refers to uniformly increasing or decreasing the horizontal spacing between a range of characters. Most often used to adjust and fine-tune overall letterspacing, tracking can create more readable, pleasing color and texture.

Elegant handwriting, or the art of producing such handwriting.

Transitional The Antiqua or Old Style of type of the 16th and 17th centuries evolved into a serif typestyle

Oblique Type that slants slightly to the right, used for the same purposes as italic type. Unlike italic type, however, it does not use different glyph shapes; it uses the same glyphs as roman type, except slanted.

Serif a small line attached to the end of a stroke in a letter or symbol. A typeface with serifs is called a serif typeface.

Handlettering Lettering can be simply defined as “the art of drawing letters”.

The concept is very simple: a specific combination of letter forms crafted for a single use and purpose as opposed to using previously designed letters as components, as with typography.

Often lettering is hand-drawn, with pens, graphite or brushes, although some people start their work directly in Adobe Illustrator.

Display type used to attract attention, usuall above 14 ponts in size

POSTER DESIGN

THE ART OF TYPE

SKETCH BOOK