Yaohuportpoliosingle by Randy Dunbar

PORTFOLIO YAO HU

Y A O

D E S I G N

PORTFOLIO YAO HU

PORTFOLIO

CONTENTS UBTQUITOUS ⋅ ⋅ ⋅ ⋅ ⋅ ⋅

9 THE SNAP PROJECT ⋅ ⋅ ⋅ ⋅ ⋅ ⋅ 18 CHARACTER STUDY ⋅ ⋅ ⋅ ⋅ ⋅ ⋅ 26 LYRIC POSTER ⋅ ⋅ ⋅ ⋅ ⋅ ⋅ 28 SKETCHBOOK ⋅ ⋅ ⋅ ⋅ ⋅ ⋅ 31 POSTER DESIGN ⋅ ⋅ ⋅ ⋅ ⋅ ⋅ 32 BROCHURE DESIGN ⋅ ⋅ ⋅ ⋅ ⋅ ⋅

at least two kinds

fruit of a lot of long walks in the

ber that other men and women

of sense, if it

wilderness of letters: in part a

are free to be different, 6 and

makes any sense

pocket field guide to the living

free to become more different

wonders that are found there,

still, how can one honestly write

and in part a meditation on the

a rulevvbook? What reason and

of typography is always on dis-

ecological principles, surviv-

authority exist for these com-

play, and materials for the study

al techniques, and ethics that

mandments, suggestions, and in-

of its visual form are many

apply. The principles of typogra-

structions? Surely typographers,

and widespread. The history of

phy as I understand them are not

like others, ought to be at liberty

CONTENTS

The presence of Typography boTh good and bad, can be seen everywhere.

biquitous type letter- forms and their usage is

a set of dead conventions but the

to follow or to blaze the trails

visible too, to those with access

tribal customs of the magic for-

they choose.

Y M E R JE

T T O C S

S A ID D A

1S3UMMER 2S0PRING &

BROCHRE

DESIGN

JEREMY SCOTT’S FASHION ......1 ADIDAS X JEREMY SCOTT LEOPARD TAIL SNEAKERS . . . . . . 2-3 JEREMY SCOTT X ADIDAS JS GORILLA ......4 JEREMY SCOTT X ADIDAS ORIGINALS JS WINGS 2.0 ‘USA’ ......5

Jeremy Scott is a fashion designer most known for his ongoing collaboration with adidas. His creations are marked by their embellished style, with the sneakers famously featuring the likes of wings, handcuffs, tails, and more. Click in for the most up to Jeremy Scott sneakers, release dates, information, and colorways.

en furry bear and the Jeremy Scott dollars adorning the Wings 2.0. The Wings 2.0 “Pixel” is one of the closest releases here as those are indeed set for a drop this month, but be sure to look through all seven footwear releases below and stay in tune to Sneaker News for more updates on the Jeremy Scott x adidas Originals Footwear collection.

Another nice preview of upcoming footwear from the mind of Jeremy Scott is here, and is there anything really that surprising? Bears, Wings, and Tails all make their appearance here, with some notables being the gold-

The next round of Jeremy Scott x adidas Originals footwear is forthcoming for February. This trio reflects three of the key themes Scott has explored in his Originals by Originals capsule, namely: extreme branding,

generally oversized tongues (and plush animals, to be specific) and take-no-prisoners eclectic mixes. In reverse order, we have the insanely colorful Jeremy Scott x adidas Originals JS Streetball, fluffy pink JS Poodle and high-contrast JS Letters, all of which are depicted in detail after the jump below. J.Scott’s designs are always polarizing, so let us know what you think and be ready for the February 1st release at select Three Stripes stockists including 1973 by Mr. R.

-1-

to manuscripts, inscriptions and

est, where ancient voices speak

Typography is the craft of

old books, but from others it is

from all directions and new ones

endowing human language with

largely hidden.

move to unremembered forms.

a durable visual form, and thus with an independent existence.

One question, nevertheless,

This book has therefore

A IN

JEREMY SCOTT X ADIDAS ORIGINALS

BROCHURE DESIGN

beings are struggling to remem-

po-graphic etiquette. It is the

ypography makes

at all. It makes visual sense and historical sense. The visual side

JEREMY SCOTT X ADIDAS ORIGINALS

grown into some-thing more

has been often in my mind.

Its heartwood is calligraphy -

than a short manual of ty-

When all right-thinking human

the dance. TYPO G R A PH Y PO RTFO L I O • SPR I N G 2013 ———————— 9

10 ———————— TYPO G R A PH Y PO RTFO L I O • SPR I N G 2013

T YPOGR APH Y PORT FOL I O • SPR I NG 2013 ———————— 11

BROCHURE DESIGN Jeremy Scott x adidas JS Gorilla Adidas and Jeremy Scott will be back to their old tricks this Summer with the release of the Jeremy Scott x adidas JS Gorilla. Part of Scott and adidas’s ongoing animal inspired footwear pieces, the JS Gorilla features a full Black colorway with Black faux fur on the upper and a Black sole unit. The obvious standout pieces are the two huge gorilla bodies that stick out from the tongues.

JEREMY SCOTT X ADIDAS ORIGINALS

JEREMY JEREMYSCOTT SCOTTXXADIDAS ADIDASORIGINALS ORIGINALS

Leopard Tail Sneakers

Scott xx Adidas Adidas Originals Originals collaborations collaborations Scott – which which have have included included gorillas, gorillas, teddy – teddy bears and and wings wings – – we we can’t can’t say say we we were were bears surprised when when we we came came across surprised across this this latlatest wildlife wildlife release release from from the the two est two brands. brands.

basketball style style trainer. trainer. Not Not content content basketball with the the animal animal print print being being enough enough of of aa with statement on statement on its its own, own, Scott Scott paid paid homage homage to his his playful, playful, light light hearted hearted nature nature by by to adding an an appropriately appropriately stuffed adding stuffed tail tail to to the back back of of the the trainer! trainer! the

For spring/summer spring/summer 2012, 2012, the the designdesignFor ers have have produced produced one one of of the the most most eye eye ers catching pieces pieces of of footwear footwear you you can can catching possibly imagine imagine – – incorporating incorporating an an all all possibly over leopard leopard print print faux faux fur fur on on aa hi-top hi-top over

Aside from from the the more more obvious obvious features, features, Aside this trainer trainer also this also includes: includes: The The iconic iconic 33 stripe branding branding to stripe to the the side side (also (also conconstructed from from faux faux fur), fur), off off white white laces laces structed and aa chunky chunky off off white white rubber and rubber sole. sole.

We don’t don’t expect expect that that these these trainers trainers will will We be everyone’s everyone’s cup cup of of tea, tea, but but for for the the be select few few amongst amongst you you that that are are looking looking select for something something quirky quirky and and different different to to for normal, they they are are available available now now over over at at normal, Crooked Tongues. Tongues. Crooked

Following on from previous Jeremy Scott x Adidas Originals collaborations – which have included gorillas, teddy bears and wings – we can’t say we were surprised when we came across this latest wildlife release from the two brands.

basketball style trainer. Not content with the animal print being enough of a statement on its own, Scott paid homage to his playful, light hearted nature by adding an appropriately stuffed tail to the back of the trainer!

For spring/summer 2012, the designers have produced one of the most eye catching pieces of footwear you can possibly imagine – incorporating an all over leopard print faux fur on a hi-top

Aside from the more obvious features, this trainer also includes: The iconic 3 stripe branding to the side (also constructed from faux fur), off white laces and a chunky off white rubber sole.

-- 22 --

Jeremy Scott’s SS13 collection has been as quiet as a set this crazy could have been since its July preview. With the new year right around the corner, top Three Stripes stores will soon have the capsule’s latest releases, which is highlighted by this design that makes you wonder why Paris Hilton never got into the sneaker collabo game. The Jeremy Scott x adidas Originals JS Pink Poodle is a shaggy pink superstar sporting sunglasses and a wild hairdo that’d make Ben Wallace jealous. Has J.Scott gone completely insane with this March 15th, 2013 release, or is this playful style the kind of thing that makes you stand out when others stick to the basics? It’s always a polarizing question and you can decide for yourself after you’ve seen more below. Adidas and Jeremy Scott will be back to their old tricks this Summer with the release of the Jeremy Scott x adidas JS Gorilla. Part of Scott and adidas’s ongoing animal inspired footwear pieces, the JS Gorilla features a full Black colorway with Black faux fur on the upper and a Black sole unit. The obvious standout pieces are the two huge gorilla bodies that stick out from the tongues. Adidas and Jeremy Scott will be back to their old tricks this Summer with the release of the Jeremy Scott x adidas JS Gorilla. Part of Scott and adidas’s ongoing animal inspired footwear pieces, the

We don’t expect that these trainers will be everyone’s cup of tea, but for the select few amongst you that are looking for something quirky and different to normal, they are available now over at Crooked Tongues.

DESIGN JEREMY SCOTT X ADIDAS ORIGINALS

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T YPOGR APH Y PORT FOL I O • SPR I NG 2013 ———————— 25

POSTER DESIGN

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16 ———————— TYPO G R A PH Y PO RTFO L I O • SPR I N G 2013

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2 8 ———————— T Y P O G R AP HY P O RT F O L IO • S P RING 2 0 1 3

Is Jeremy Scott channeling The Boss with his latest lineup of adidas Originals

Taking the upcoming patriotic colorway at face value works just as well, with the two halves of the pair repping opposite parts of Old Glory. Continue reading to get a better look at the latest Jeremy Scott x adidas Originals Wings 2.0 which have started popping up at several US retailers already.

BROCHRE

1 4 ———————— T Y P OG R A PH Y PO RTFO L I O • SPR I N G 2013

the art + design journal

Alvin Lustig

LADY ANTEBELLUM

Not when he keeps raising the envelope like this eye-bleedingly intricate Jeremy

silhouettes? Looking at the February 2012 releases for the ongoing collaborative collection there’s the denim pair and this flag bearing pair, the combo of which easily evokes a Bruce Springsteen aura. We’re not even going to pretend to understand what’s going on in Jeremy Scott’s head though, so it may be mere coincidence. Taking the upcoming patriotic colorway at face value works just as well, with the two halves of the pair repping opposite parts of Old Glory. Continue reading to get a better look at the latest Jeremy Scott x adidas Originals Wings 2.0 which have started popping up at several US retailers already.

snap!

It’s a quarter after one, I’m a little drunk and I need you now. Said I wouldn’t call but I’ve lost all control and I need you now. And I don’t know how I can do without. I just need you now.

Scott x adidas Originals JS Wings. Roy G. Biv doesn’t get a collaborator credit but his handiwork covers the entirety of this hologram treated design now several degrees away from the Metro Attitude’s roundball roots. Have a closer look after the jump and stick with Sneaker News as we approach the ‘Hologram’ JS Wings release date.

-5-

T Y P OG R A P H Y P ORT F OLI O • S P R I N G 2 0 1 3 ———————— 1 3

Issue No. 8 vol 12

Another shot of whiskey, can’t stop looking at the door. Wishing you’d come sweeping in the way you did before. And I wonder if I ever cross your mind? For me it happens all the time.

you stand out when others stick to the basics? It’s always a polarizing question and you can decide for yourself after you’ve seen more below.

-4-

the art + design journal

It’s a quarter after one, I’m all alone and I need you now. Said I wouldn’t call but I’ve lost all control and I need you now. And I don’t know how I can do without. I just need you now.

Is Jeremy Scott channeling The Boss with his latest lineup of adidas Originals silhouettes? Looking at the February 2012 releases for the ongoing collaborative collection there’s the denim pair and this flag bearing pair, the combo of which easily evokes a Bruce Springsteen aura. We’re not even going to pretend to understand what’s going on in Jeremy Scott’s head though, so it may be mere coincidence. Taking the upcoming patriotic colorway at face value works just as well, with the two halves of the pair repping opposite parts of Old Glory. Continue reading to get a better look at the latest Jeremy Scott x adidas Originals Wings 2.0 which have started popping up at several US retailers already.

-3-

1 2 ———————— T Y P O G R AP HY P O RT F O L IO • S P RING 2 0 1 3

Picture perfect memories scattered all around the floor. Reaching for the phone ‘cause I can’t fight it anymore. And I wonder if I ever cross your mind? For me it happens all the time.

Paris Hilton never got into the sneaker collabo game. The Jeremy Scott x adidas Originals JS Pink Poodle is a shaggy pink superstar sporting sunglasses and a wild hairdo that’d make Ben Wallace jealous. Has J.Scott gone completely insane with this March 15th, 2013 release, or is this playful style the kind of thing that makes

Following on on from from previous previous Jeremy Jeremy Following

JS Gorilla features a full Black colorway with Black faux fur on the upper and a Black sole unit. The obvious standout pieces are the two huge gorilla bodies that stick out from the tongues.

JEREMY SCOTT X ADIDAS ORIGINALS

Adidas x Jeremy Scott

L L A LOST

IT’S A QUARTER AFTER ONE, I MA LITTLE DRUNK AND

TYPO G R A PH Y PO RTFO L I O • SPR I N G 2013 ———————— 31

32 ———————— TYPO G R A PH Y PO RTFO L I O • SPR I N G 2013

F G

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TY P OGR AP HY PO RT FO LIO • SPRING 2013 ———————— 7

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BROCHURE DESIGN

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DESIGN TY P OGR APHY PO RT FO LIO • SPRING 2013 ———————— 9

JEREMY SCOTT X ADIDAS ORIGINALS

CONTENTS

JEREMY SCOTT’S FASHION ......1 ADIDAS X JEREMY SCOTT LEOPARD TAIL SNEAKERS . . . . . . 2-3 JEREMY SCOTT X ADIDAS JS GORILLA ......4 JEREMY SCOTT X ADIDAS ORIGINALS JS WINGS 2.0 ‘USA’ ......5

1 0 ———————— TY P OG R AP H Y PORT FO LIO • SPRING 2013

JEREMY SCOTT X ADIDAS ORIGINALS

-1-

TY P OGR AP H Y PORT FO LIO • SPRING 2013 ———————— 11

JEREMY SCOTT X ADIDAS ORIGINALS

BROCHURE D

For spring/summer 2012, the designers have produced one of the most eye catching pieces of footwear you can possibly imagine – incorporating an all over leopard print faux fur on a hi-top

Aside from the more obvious features, this trainer also includes: The iconic 3 stripe branding to the side (also constructed from faux fur), off white laces and a chunky off white rubber sole. -2-

1 2 ———————— TY P OG R AP H Y PORT FO LIO • SPRING 2013

We don’t expect that be everyone’s cup of t select few amongst yo for something quirky normal, they are avai Crooked Tongues.

DESIGN Leopard Tail Sneakers JEREMY SCOTT X ADIDAS ORIGINALS

these trainers will tea, but for the ou that are looking y and different to ilable now over at

Adidas x Jeremy Scott

For spring/summer 2012, the designers have produced one of the most eye catching pieces of footwear you can possibly imagine – incorporating an all over leopard print faux fur on a hi-top

Aside from the more obvious features, this trainer also includes: The iconic 3 stripe branding to the side (also constructed from faux fur), off white laces and a chunky off white rubber sole.

-3-

TY P OGR AP H Y PORT FO LIO • SPRING 2013 ———————— 13

Jeremy Scott x adidas JS Gorilla

JEREMY SCOTT X ADIDAS ORIGINALS

Adidas and Jeremy Scott will be back to their old tricks this Summer with the release of the Jeremy Scott x adidas JS Gorilla. Part of Scott and adidas’s ongoing animal inspired footwear pieces, the JS Gorilla features a full Black colorway with Black faux fur on the upper and a Black sole unit. The obvious standout pieces are the two huge gorilla bodies that stick out from the tongues.

JS Gorilla features a full Black colorway with Black faux fur on the upper and a Black sole unit. The obvious standout pieces are the two huge gorilla bodies that stick out from the tongues.

you stand out when others stick to the basics? It’s always a polarizing question and you can decide for yourself after you’ve seen more below.

-4-

1 4 ———————— TY P OG R AP H Y PORT FO LIO • SPRING 2013

Not when he keeps raising the envelope like this eye-bleedingly intricate Jeremy

Is Jeremy Scott channeling The Boss with his latest lineup of adidas Originals

JEREMY SCOTT X ADIDAS ORIGINALS

-5-

TY P OGR AP H Y PORT FO LIO • SPRING 2013 ———————— 15

BROCHRE

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TY P OGR AP H Y PORT FO LIO • SPRING 2013 ———————— 19

snap! the art + design journal Issue No. 8 vol 12 Alvin Lustig Paul Rand Cipe Pineles Andy Warhol Saul Bass MiltonGlaser Alex Steinweiss Massimo Vignelli Paula Scher

2 0 ———————— TY P OG R AP H Y PORT FO LIO • SPRING 2013

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TY P OGR AP H Y PORT FO LIO • SPRING 2013 ———————— 21

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the art + design journal

Issue No. 8 vol 12

Saul Bass MiltonGlaser Paula Scher

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2 2 ———————— TY P OG R AP H Y PORT FO LIO • SPRING 2013

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CHARACTER STUDY

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2 6 ———————— TY P OG R AP H Y PORT FO LIO • SPRING 2013

CHARACTER STUDY

X TC Edwardian Script was designed by Edward Benguiat, an emotional, lyrical, even passionate calligraphic

The BMW X6 is a mid-size

typeface. Its appearance was influenced

luxury crossover released for sale in the

by the look of writing with a steel point

second quarter of 2008 for the 2009

pen, an instrument which can be pushed

model year by German automaker

as well as pulled, and which produces

BMW. The X6 was marketed as a Sports

stroke contrast when pressure upon it is

Activity Coupé (SAC) by BMW. It

varied. The delicate, sophisticated letter-

combines the attributes of an SUV (high

forms of ITC Edwardian Script were

ground clearance, all wheel drive and

drawn and redrawn and the connections

all-weather ability, large wheels and

of the letters were perfected to create

tires) with the stance of a coupé (bold

the look of true handwriting.

styling, dramatic sloping roof). TY P OGR AP H Y PORT FO LIO • SPRING 2013 ———————— 27

LYRIC POSTER

It’s a quarter after one, I’m all alone and I need you now. Said I wouldn’t call but I’ve lost all control and I need you now. And I don’t know how I can do without. I just need you now. Another shot of whiskey, can’t stop looking at the door. Wishing you’d come sweeping in the way you did before. And I wonder if I ever cross your mind? For me it happens all the time. It’s a quarter after one, I’m a little drunk and I need you now. Said I wouldn’t call but I’ve lost all control and I need you now. And I don’t know how I can do without. I just need you now.

LADY ANTEBELLUM

2 8 ———————— TY P OG R AP H Y PORT FO LIO • SPRING 2013

I NEED YOU NOW

Picture perfect memories scattered all around the floor. Reaching for the phone ‘cause I can’t fight it anymore. And I wonder if I ever cross your mind? For me it happens all the time.

MEMORIES

PICTURE PERFECT

CROSS IALLFIGHT THE TIME ANYMORE

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I C A N D O W I T H O U T SWEEPING CAN’T STOP LOOKING AT THE DOOR

I NEED YOU NOW BUT I’VE SAID

CONTROL

WOULDN’T

CALL

L L A LOST

IT’S A QUARTER AFTER ONE, I MA LITTLE DRUNK AND

SKETCHBOOK

TY P OGR AP H Y PORT FO LIO • SPRING 2013 ———————— 31

POSTER DESIGN

TYPOGRAPHY

POSTER 3 2 ———————— TY P OG R AP H Y PORT FO LIO • SPRING 2013

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