THE 1% FOURTH FIRM SURVEY CONDUCTED BY PUBLIC ARCHITECTURE IN ASSOCIATION WITH HARVARD BUSINESS SCHOOL FIRMS SURVEYED: RESPONSE RATE: SURVEY OPEN: 2011 2009 2008
969 35% FEB 2011-JAN 2012 THE FOLLOWING GRAPHICS ARE REPRESENTATIVE OF KEY DATA COLLECTED FROM THE 2011 SURVEY. DATA FROM THE 2008 AND 2009 SURVEYS ARE REPRESENTED RESPECTIVELY IN LIGHT AND DARK GREY WHEN AVAILABLE.
IN RELATION TO FEE GENERATING WORK, PERCENTAGE OF PRO BONO WORK DONE IN THE LAST 12 MONTHS
14%
>10 PERCENT 5-10 PERCENT
22%
9%
21%
2009
11%
IMPORTANCE OF VARIABLES IN SELECTING A PRO BONO PROJECT SOCIAL RELEVANCE
2-5 PERCENT 2 PERCENT 1 PERCENT <1 PERCENT >2 PERCENT OTHER
23% 2008
DESIGN OPPORTUNITY
QUALITY OF PRO BONO WORK UNDERTAKEN IN THE LAST 12 MONTHS COMPARED TO FEE-BASED WORK CAPACITY TO FURTHER THE CLIENT’S NEEDS
MUCH HIGHER 5% 2% SLIGHTLY HIGHER 6% 10% EXACTLY THE SAME
PROJECT TYPE
PERSONAL CONNECTION
44% 73% 78%
A LITTLE LOWER 11% 8% MUCH LOWER 4% 3%
EMPLOYEE INTEREST PUBLIC RELATIONS VALUE
0
40%
80%
LIKELIHOOD OF CONSTRUCTION OF IMPLEMENTATION
THE WAY FIRMS FOUND THE MAJORITY OF THEIR PRO BONO WORK IN THE LAST 12 MONTHS NOT IMPORTANT
{
EXTREMELY IMPORTANT
Firms set higher expectations for pro bono projects
}
EXISTING CLIENT
30% NONPROFIT SOLICTED OUTSIDE THE 1% 27% OTHER 17% THE 1% WEBSITE AND MATCHING PROCESS 15% EMPLOYEE SUGGESTION 8% NONPROFIT APPROACHED THE FIRM 3% 0
25%
50%
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