THE 1% FOURTH FIRM SURVEY CONDUCTED BY PUBLIC ARCHITECTURE IN ASSOCIATION WITH HARVARD BUSINESS SCHOOL FIRMS SURVEYED: RESPONSE RATE: SURVEY OPEN: 2011 2009 2008
969 35% FEB 2011-JAN 2012 THE FOLLOWING GRAPHICS ARE REPRESENTATIVE OF KEY DATA COLLECTED FROM THE 2011 SURVEY. DATA FROM THE 2008 AND 2009 SURVEYS ARE REPRESENTED RESPECTIVELY IN LIGHT AND DARK GREY WHEN AVAILABLE.
IN RELATION TO FEE GENERATING WORK, PERCENTAGE OF PRO BONO WORK DONE IN THE LAST 12 MONTHS
14%
>10 PERCENT 5-10 PERCENT
22%
9%
21%
2009
11%
IMPORTANCE OF VARIABLES IN SELECTING A PRO BONO PROJECT SOCIAL RELEVANCE
2-5 PERCENT 2 PERCENT 1 PERCENT <1 PERCENT >2 PERCENT OTHER
23% 2008
DESIGN OPPORTUNITY
QUALITY OF PRO BONO WORK UNDERTAKEN IN THE LAST 12 MONTHS COMPARED TO FEE-BASED WORK CAPACITY TO FURTHER THE CLIENT’S NEEDS
MUCH HIGHER 5% 2% SLIGHTLY HIGHER 6% 10% EXACTLY THE SAME
PROJECT TYPE
PERSONAL CONNECTION
44% 73% 78%
A LITTLE LOWER 11% 8% MUCH LOWER 4% 3%
EMPLOYEE INTEREST PUBLIC RELATIONS VALUE
0
40%
80%
LIKELIHOOD OF CONSTRUCTION OF IMPLEMENTATION
THE WAY FIRMS FOUND THE MAJORITY OF THEIR PRO BONO WORK IN THE LAST 12 MONTHS NOT IMPORTANT
{
EXTREMELY IMPORTANT
Firms set higher expectations for pro bono projects
}
EXISTING CLIENT
30% NONPROFIT SOLICTED OUTSIDE THE 1% 27% OTHER 17% THE 1% WEBSITE AND MATCHING PROCESS 15% EMPLOYEE SUGGESTION 8% NONPROFIT APPROACHED THE FIRM 3% 0
25%
50%
www.theonepercent.org
{
}
Financial constraints increasingly limit firms’ ability to do pro bono work, while leadership buy-in increases
PERCENT OF STAFF THAT WORKED ON A PRO BONO PROJECT IN THE LAST 12 MONTHS 4%
O PERCENT > 50 PERCENT 51-99 PERCENT 100 PERCENT
54%
38%
QUANTITY OF FIRMS' PRO BONO WORK SINCE JOINING THE 1% PROGRAM 5%
INCREASED 24%
2009
DECREASED 6%
REMAINED THE SAME 70%
THE EXTENT TO WHICH THE FOLLOWING CONTRIBUTE TO FIRMS’ PRO BONO WORK BETTER PROJECT OPPORTUNITIES
THE EXTENT TO WHICH THE FOLLOWING ISSUES LIMIT FIRMS’ PRO BONO WORK
IMPACT OF SERVICE ON PRO BONO CLIENT OR COMMUNITY
FIRMS' FINANCIAL CONSTRAINTS
INCREASED CLIENT READINESS
AVAILABLE STAFF TIME
GREATER CLIENT SELECTION
TYPES OF PROJECTS AVAILABLE
IMPACT OF PRO BONO SERVICE ON YOUR FIRM
SELECTION PROCESS MARKETING OPPORTUNITIES LIABILITY CONCERNS
PUBLIC RECOGNITION
MANAGING PRO BONO CLIENTS
MANAGEMENT STRUCTURE FOR PURSUING PRO BONO WORK
EMPLOYEE INTEREST KNOWLEDGE OF PRO BONO WORK BY OTHER FIRMS BUY-IN BY FIRM DECISION-MAKERS
NOT AT ALL
SOMEWHAT
ABILITY TO TRACK TIME INVESTED IN PRO BONO SERVICE
VERY MUCH
NOT AT ALL
SOMEWHAT
VERY MUCH
FIRMS’ MOTIVATION TO JOIN THE 1% PROGRAM
FIRMS THAT HAVE SUBMITTED PRO BONO WORK FOR OR RECEIVED AWARDS OR PRESS COVERAGE
TO SUPPORT THE CORE MISSION OF THE 1%
59%
TO BE ASSOCIATED WITH THE PRO BONO DESIGN MOVEMENT 52% TO BELONG TO A NETWORK OF LIKE-MINDED PROFESSIONALS 44% TO MATCH WITH NONPROFITS IN NEED OF PRO BONO SERVICES 43% TO INCREASE MY FIRM’S PRO BONO PROJECT OPPORTUNITIES 40% TO ENGAGE STAFF WITH AN INTEREST IN SOCIAL-INTEREST DESIGN 30% OTHER 8% 0
YES 24% 2009 NO 76%
60%
30%
MOST DESIRABLE NONPROFIT SERVICE AREAS TO WORK WITH ARTS AND CULTURE
FIRMS’ PARTICIPATION IN THE 1% MATCHING PROCESS WITHIN THE PAST 12 MONTHS
72%
CIVIC / PUBLIC SPACE
65%
ENVIRONMENTAL / SUSTAINABILITY SOCIAL SERVICES
YES 28%
64% 61%
HOUSING
2009 NO 72%
58%
EDUCATION
57%
SPIRITUAL / RELIGION HEALTHCARE
2008
38% 2008
26%
OTHER 4%
0
80%
40%
NUMBER OF YEARS FIRMS HAVE BEEN DOING PRO BONO WORK
THE EXTENT TO WHICH THE FOLLOWING WOULD MOST IMPROVE FIRMS’ SATISTIFACTION WITH THE 1% PROGRAM MORE PRO BONO CLIENT OPTIONS IMPROVED MATCHING PROCESS
UNDER TWO YEARS 26%
31%
MORE THAN TEN YEARS 30%
19%
NOTHING
16% MORE PR EXPOSURE FOR OUR FIRM’S PRO BONO WORK 15% OTHER 12% MORE RESOURCES 5% IMPROVED WEBSITE 2% 20%
TWO TO FIVE YEARS 23%
40%
Media Contact: Barbara Franzoia Tel 415.291.0243 barbara@franzoia.com
2009
FIVE TO TEN YEARS 21%
Public Architecture Contact: Amy Ress Tel. 415.861.8200 amy@publicarchitecture.org