The 1% Third Annual Firm Survey Conducted by Public Architecture in association with Harvard Business School Firms surveyed: Response rate: Survey opened: Survey closed:
560 36% October 2009 January 2010
The following graphics are representative of key data collected from the 2009 survey. Data from the 2008 survey is represented in gray, when available. Motivators driving firms' commitment to pro bono work
In relation to fee-generating work, percentage of pro bono work done in the last 12 months
Greater than
A way to give back to our community
2%
For the creative opportunities that pro bono projects offer To recruit and retain employees
Greater than
As part of our marketing efforts
2%
It improves our reputation/image For the personal satisfaction that pro bono projects provide It gives us a competitive advantage Other
2%
A lot
Not at all
0% +1
Less than
2% Other
1%
1%
1%
Importance of variables in selecting a pro bono project
Firms' approximate total revenue in last fiscal year
Project type
Less than $500,000
Design opportunity
$500,000 - $999,000
Public relations value
$1 - $2.4 million
Employee interest
$2.5 - $4.9 million
Personal connection
$5 - $9.9 million
Social relevance
$20 - $24.9 million
Likelihood of construction or implementation
$30 - $39.9 million
Other
$50 million or more
Not important at all
Extremely important
20%
2008
40%
60%
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80%