Monarch Realty Co. Social Media Guide

REAL LIVING PRODUCTIONS

I N T RO D U C T I O N

of Capabilities and Services

HISTORY AND APPROACH

LEAD GENERATION

Real Living Productions is a dream collaboration of the best creatives, public relations practitioners and marketing strategists in the real estate industry, all working together to elevate brands and solve business challenges through strategy, design and technology.

We successfully integrate both digital and traditional marketing to ensure that we reach and engage very specific target market segments. We stay on top of the very latest technology—interactive media, content management, mobile applications, analytics—in order to deliver the precise mix of marketing initiatives to drive qualified leads that convert to sales.

Real Living Productions has worked on hundreds of real estate marketing projects that have ultimately led to billions in sales.

STRATEGY We carefully consider a brand’s unique position and potential in order to identify the best ways to drive engagement, awareness and growth. In addition to helping define project goals and scale, we unearth opportunities, distill key audience insights, and devise potent ways for our clients to stand out.

DESIGN We develop concepts in all forms and for all channels. Our experience spans digital, mobile, social, identity, print, environment and beyond­—we’re continually looking to transcend categories to help our clients communicate and connect in the most effective and elegant way possible.

CAPABILITIES Our complete advertising and marketing services are coupled with an extensive knowledge of real estate branding strategies. Real Living Productions understands marketing strategies from conception to launch and ultimately, final sales, with a proven track record of high returns on investment. We offer a range of effective services through the evolution of the project.

• • • • • • • • • • •

Brand Development Campaigns Design (Print and Digital) Web Development Mobile Optimization Copywriting Print Collateral TV/Radio Media Placement

Paid Search

Video Design Production Lead Generation Practices

• • • • • • • • • • •

Search Engine Optimization Social Media Email Campaigns App Development Data and Analytics Sales Center Outfitting Direct Mail Marketing Event Planning/Management Public Relations IDX / MLS Website Programming CRM programming

CLIENTS

Past and Current

SAINT PETER’S BAY

® REAL ESTATE SALES COMPANY

The Real Living Productions team is a great resource. IMI has collaborated with this team for years.

They understand the needs of developers and sales teams, they understand buyer behaviors and they understand how to created and implement marketing strategies that lead to conversions.

They are experts in real estate marketing.

Mike Collins

Founding Partner/CEO, IMI Worldwide Properties

I can’t say enough about this team. They are tremendously talented and have deep experience in the luxury real estate market. They are strategic and highly creative and do a great job helping us engage new prospects. They have all the tools to help us succeed.

Jennifer Buntin

Director of Marketing & Communications, Preserve Communities

Real Living Productions brings the brand to life, with a critical eye to the quality and attention to detail that our ultra-high net worth buyers expect.

They combine that with a resourcefulness that adds extra value that you always hope to get but don’t always receive. You get it with this team.

Scott Ziegler

Executive VP of Marketing, IMI Worldwide Properties

E XP E R I E N C E

A Team Built From Success

MANAGING DIRECTOR

Peter Dayot

Over the past two decades, Peter has been among a select group of experts in resort real estate marketing. His strength comes in putting cohesive, industry-specific teams together that have driven success in extremely diverse and complex markets. In 2011, Peter founded Publicus Community, which has been quick to rise to national prominence, specializing in strategic marketing for real estate developments, destinations and the hospitality industry. Peter has worked with hundreds of notable high-profile projects in the US, Latin America, and the Caribbean, helping clients generate billions in sales revenue. Prior to Publicus, Peter served as a Senior Marketing Manager for IMI Worldwide Properties. He sits on a number of advisory boards and is a member of Urban Land Institute (ULI), the American Advertising Federation (AAF), and has directed multiple grant campaigns for non-profit organizations.

EXPERIENCE: Martis Camp, The Idaho Club, Scotch Hall Preserve, Capella Pedregal, Whitetail Club, Deep Water Cay, Tamarack Resort, Thistle Golf Estates, Tahoe Beach Club, Holleman Hills, Paraiso Residences, Snake River Sporting Club, Capella Pedregal, CPYC Cabo and Esperanza Residences

MEDIA DIRECTOR

Rich Abernethy Rich has a keen eye for content across a variety of media and brings a unique perspective to our Real Living Productions team. Prior to joining us he worked in video production at the PGA TOUR for more than a decade, and his invaluable experience as a storyteller serves him well in planning and executing our social media strategy. Rich also contributes to our email marketing and business development efforts as well. Born and raised in North Carolina, he is a graduate of UNC-Chapel Hill and now lives in Raleigh.

EXPERIENCE: Deep Water Cay, Tamarack, The Idaho Club, Tahoe Beach Club, PGA

GRAPHIC DESIGNER

Nell Gray Rasmussen Nell Gray is an impressive visualizer. Her creative skill set and enthusiasm for client relations is depicted through expressive graphic design work and brand story telling. Nell Gray is a recent graduate of Texas Christian University, where she double majored in Graphic Design and Fashion Merchandising. It is there she gained immeasurable experience and cultivated her aptitude for graphic art. Nell Gray finds passion in communicating effectively with clients and producing innovative visuals to enhance every brand’s vision. Her strengths lie in traditional and digital media platforms, as well as animation design.

EXPERIENCE: Mulberry & King, Paisley & Paper, Tahoe Beach Club, Publicus Community, Real Living Productions

PROJECT MANAGER

Sarah Marchbanks Sarah is fundamental to the day-to-day operations at Real Living Productions. She manages and coordinates schedules and makes sure all deadlines are met on time.

Essentially, she keeps everyone on track. From a logistical standpoint, she ensures that the creative and account teams work in harmony to meet and exceed the expectations of clients—often in a very fast-paced environment.

She has more than a decade of experience in the advertising and marketing industries across multiple disciplines–both traditional and digital—as well as proven expertise in Project Management, Account Management, and Digital Systems Management.

EXPERIENCE: Four Seasons Anguilla, Preserve Communities, Tamarack Resort, Unna Resorts, Hartness, Quivira Los Cabos, Verizon Wireless, and Denny’s National Restaurant Chain

PRESIDENT OF MARKETING

CREATIVE DIRECTOR

CREATIVE DIRECTOR

KEY EXPERIENCE: Martis Camp Tahoe Beach Club Summit Sky Ranch Hacienda Ocean Delray

KEY EXPERIENCE: Martis Camp Four Seasons Anguilla Hacienda Beach Club BMW Manufacturing Verizon

KEY EXPERIENCE: Deep Water Cay The Paraiso Residences Thistle The Idaho Club Marsh Point

ACCOUNT SUPERVISOR

SENIOR WRITER/STRATEGIST

CHIEF FINANCIAL OFFICER

KEY EXPERIENCE: Four Seasons Anguilla Preserve Communities Tamarack Idaho Chrysler-Jeep Verizon Wireless

KEY EXPERIENCE: Auberge Resorts Pinehurst Resort Martis Camp South Carolina Tourism Preserve Communities

KEY EXPERIENCE: The Village at Tamarack Resort The Idaho Club Capella Pedregal Deep Water Cay Hartness

WEB DEVELOPER

Justin Merrell

BRANDING AND COMMUNICATION STRATEGIST

KEY EXPERIENCE: Barbados Luxury Residences Old Lighthouse Club Quivira Los Cabos Espiritu at Palmilla IMI Worldwide Properties

KEY EXPERIENCE: The High Lonesome Ranch Deep Water Cay Cherokee park Ranch The Boone & Crocket Club

Chris Collins

Rebeca Ortega

Jack DelGado

Charles Richardson

Karen Mann

Emily Forsberg

Trisha Fridrich

S T R AT E G Y

Brand and Marketing Method

OCEAN DELRAY | FLORIDA

HARTNESS | SOUTH CAROLINA

WEBSITE

IDX CAPABLE WEBSITES

Ocean Delray has seen a substantial increase in digital leads and longer web visits with this state-of-the-art website and the advanced floor plan map.

The South Carolina community of Hartness has seen a substantial increase in digital leads and longer web visits with this IDX - MLS capable website.

CLICK TO VIEW

CLICK TO VIEW

FOUR SEASONS PRIVATE RESIDENCES | ANGUILLA

OCEAN DELRAY | FLORIDA

THE STELLA 4 Bed | 4 Bath | 4,920 Sq Ft

Life on a grand scale

These aren’t your typical South Florida homes.

1

The Estates reflect the very pinnacle

of luxury living—chic, contemporary homes that like nothing that has come before. Each of these

bestow an elegance and grandeur five designs feature hardwood floors,

windows, and designer kitchens— custom European cabinetry, floor-to-ceiling impact golf, multiple deep-sea marinas, all in a coveted destination that features championship and more. sport-fishing opportunities, fine dining, shopping,

3

2

1

4

5

THE HIRST

THE KOPOOR

THE ESTATE S AT OCEAN DELRAY

THE POLLAK

THE KOONS

THE STELLA

VIEW FLOORPLAN

A PROVEN TEAM THE ESTATES AT OCEAN DELRAY

ean Delray The Estates at Oc

1

RANDALL STOFFT Randall Stofft was born in Chicago where he became inspired influenced by architectural icon, Frank Lloyd Wright. Today

THE ESTATES AT OCEAN DELRAY

The Estates are comprise

d of five truly stunning

renowned architect Randall

home designs by the worldte ng conceptions encapsula

Stofft. These free-flowi

placing one squarely of South Florida, while

grants homeowners access

across the street from

to more than 200 feet

the exclusive privileges

This is South Florida living

like you always longed

US CONSTRUCTION, INC

Ocean Delray, which

of private beach, as well

to all on-site amenities

his firm’s portfolio is as diversified as their clients’ tastes and lifestyles, earning multiple state and national industry awards. With an impeccable reputation and an eternal passion for couture architecture, Randall Stofft’s portfolio speaks volumes about a man’s determination

to create the extraordinary.

in the

the grandeur and romance Delray Beach. sounds, and magic of heart of all the sights, are directly Best of all, these homes

by the exquisite architecture of the city and

all

US Construction boasts a diverse portfolio of residential projects ranging from luxury condominium and townhome developments to ultra-luxury oceanfront mansions.

Its portfolio spans the eastern seaboard, from

Brooklyn, New York, to Philadelphia, Pennsylvania, to Palm and constructed over $340 million of real estate with an

Beach County, Florida. The company has designed

additional $350 million in active development projects.

.

NRIA

for—on an even higher

level.

NRIA, a prominent vertically-integrated investment, management,

THE STELLA

and development firm focuses on luxury

4 Bed | 4 Bath | 4,920 Sq Ft

residential projects across many of the most dynamic urban markets across the East Coast. Today, with over $1 Billion AUM, the firm continues to grow with a pipeline of exceptional opportunities. NRIA has built an impressive reputation for delivering impressive luxury homes for only the most discriminating owners.

IMI WORLDWIDE PROPERTIES Since 1990, IMI Worldwide Properties has been a leader in the luxury real estate industry. Working closely with premier developers, private equity firms, visionary landowners and key strategic alliances, we have introduced the

world’s most unique and desirable resort communities and

DIGITAL ADS Real Living Productions created a variety of digital banner ads to be strategically placed throughout the internet.

These banners reinforced our branded messaging and provided direct links to custom landing pages and our client’s website.

CLICK TO VIEW

private clubs to affluent buyers who trust the IMI brand.

ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF THE SELLER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THIS WEBSITE AND TO THE DOCUMENTS 718.503, FLORIDA STATUTES TO BE FURNISHED BY A SELLER TO A REQUIRED BY SECTION BUYER OR LESSEE. ALL DIMENSIONS, FEATURES, AND SPECIFICATIONS ARE APPROXIMATE AND SUBJECT TO CHANGE WITHOUT NOTICE. BROKERS WARMLY WELCOMED.

1060 Del Harbor Drive

|

000-000-0000

|

TheEstatesOceanDelray.com

BROCHURE Real Living Productions developed a series of interactive floorplan brochures that allow prospects to view residences and even hear owner testimonials directly in the digital pieces.

CLICK TO VIEW

MONARCH REALTY | RALEIGH

MONARCH REALTY | RALEIGH

MONARCH REALTY WELCOME EBLAST MONARCH REALTY LANDING PAGE This landing page is designed to engage prospects with video, maps and a number of opportunities to submit info via contact forms.

There will also be a newly designed primary website for Monarch Realty Co. at WeKnowRaleigh.com. Shifting to this URL allows for additional branding of the company’s expertise and also prevents scenarios of a prospect going to the wrong website as the result of a typo.

In an average month, Real Living Production designs, programs and deploys 20-30 digital newsletters for communities across the US, Mexico and the Caribbean.

We work carefully to create newsletter content that is relevant and user-friendly for database leads, brokers and key influencers with whom our messaging resonates.

CLICK TO VIEW

CLICK TO VIEW

MONARCH REALTY | RALEIGH

MONARCH REALTY | RALEIGH

DIGITAL AD CAMPAIGN

MONARCH REALTY SOCIAL MEDIA

These ads will be strategically placed across the internet to reinforce the branded message of “We Know Raleigh” with ads linking to the Monarch Realty landing page.

Real Living Productions creates social media campaigns that are engaging, and tailored to life in the City of Oaks.

CLICK TO VIEW

CLICK TO VIEW

SOCIAL MEDIA

Strategy & Coordination

GENERAL STRATEGY & GOALS PROMOTE MONARCH REALTY CO.’S

• Listed Properties - Residential - Commercial • Brokers - Highlight Current Brokers - Recruit Additional Brokers • Raleigh News & Culture - Food - Music - Special Events - Lifestyle - Real Estate Trends RAISE BRAND AWARENESS OF MONARCH REALTY CO.

• Real Estate Leader • Related Business Ventures • Expert Knowledge of Raleigh Culture GENERATE DIGITAL LEADS

• Drive Traffic to Website & Landing Page • Grow Newsletter Mailing List

SOCIAL MEDIA PLATFORMS FACEBOOK Monarch Realty Co. INSTAGRAM @MonarchRealtyCo LINKEDIN Monarch Realty Co. TWITTER @MonarchRealtyCo YOUTUBE Monarch Realty Co.

SOCIAL MEDIA BRANDING - BROKERS MONARCH REALTY CO. SHOULD HAVE A PRESENCE IN YOUR ACCOUNT WHEREVER POSSIBLE

• Included in Username or Handle • Mention Monarch Realty CO. & Link to Website in Bio MONARCH REALTY CO. & BROKERS SHOULD CROSSPROMOTE AT EVERY OPPORTUNITY

• Mutually Follow • Tag in Posts • Amplify Messages - Comments - Shares/RT’s

LEVERAGING SOCIAL MEDIA FOR REAL ESTATE AS OF 2019:

• 77% of Realtors Actively Used Social Media for Real Estate • 99% of Millennials & 90% of Baby Boomers Began their Home Search Online

PRIMARY OBJECTIVES ON SOCIAL MEDIA 1. Reaching Potential Buyers 2. Showcasing Your Personality 3. Establishing Yourself as an Expert 4. Developing Trust 5. Streamlining Communication

ESTABLISH YOUR PRESENCE MAKE SURE YOU ARE ON ALL PRIMARY SOCIAL MEDIA PLATFORMS

• Facebook & Instagram - Great Platforms for Connecting with Potential Buyers • LinkedIn - More for Peer-to-Peer Networking INCLUDE ALL CONTACT INFORMATION

• Phone Number • Email • Location • Website - Main Monarch URL - Monarch Website Bio

CREATING CONTENT PROPERTY

• Listings • Photo Tours • Video Tours • Closings • Open Houses

TESTIMONIALS FROM HOMEBUYERS

• Photos with Quotes and Captions • Video COMPANY NEWS

• News & Articles Involving Monarch Realty • Sharing Monarch Realty Posts INDUSTRY NEWS

• Local/National Real Estate Trends • New Developments • Raleigh Lifestyle (Food, Music, etc.)

HOME TIPS

• Renovation or Remodeling Ideas • Helpful Tips or Q&A - Keep Clients Engaged After the Sale

PROPERTY

COMPANY NEWS

CONTENT TIPS BE YOURSELF! TAG OTHER ACCOUNTS

• Post Subjects • Monarch Realty Co.

PROVIDE PERTINENT INFO

• Address/Location • Listing Price • Contact Info • Links

CALL TO ACTION

• Messages • Sign-Ups

DRIVE TRAFFIC

• Listing Links • Monarch Realty Landing Page & Website USE HASHTAGS

• Usually 2-4 is Enough • Primary/Recurring Hashtags - #WeKnowRaleigh - #LiveTheCity

WHEN DO I POST?

COORDINATING OUR EFFORTS INDEX OF BROKER INFO FOR INTERNAL REFERENCE

• Contact - Email - Cell • Social Media Profiles & Pages - Facebook, Instagram, LinkedIn, Twitter SHARE INFO

• Open Houses • Closings CUSTOM CONTENT

• Q&A • Broker Picks • Profiles

REAL LIVING PRODUCTIONS

CONTACT US TO SCHEDULE A CONVERSATION WITH OUR TEAM. Rich Abernethy Rich@RealLivingProductions.com +1 704.813.7033

RealLivingProductions.com

QUESTIONS?