Monarch Realty Co. Social Media Guide

SOCIAL MEDIA: Strategy & Coordination

**GENERAL STRATEGY & GOALS**

1) PROMOTE MONARCH REALTY CO.’S:

• Listed Properties

Residential - Commercial

• Brokers

Highlight Current Brokers - Recruit Additional Brokers

• Raleigh News & Culture

Food - Music - Special Events - Lifestyle - Real Estate Trends

2) RAISE BRAND AWARENESS OF MONARCH REALTY CO.

• Real Estate Leader

• Related Business Ventures

• Expert Knowledge of Raleigh Culture

3) GENERATE DIGITAL LEADS

• Drive Traffic to Website & Landing Page

• Grow Newsletter Mailing List

Raleigh, NC

**SOCIAL MEDIA PLATFORMS**

FACEBOOK: Monarch Realty Co.

INSTAGRAM: @MonarchRealtyCo

LINKEDIN: Monarch Realty Co.

TWITTER: @MonarchRealtyCo

YOUTUBE: Monarch Realty Co.

**SOCIAL MEDIA BRANDING FOR BROKERS**

- MONARCH REALTY CO. SHOULD HAVE A PRESENCE IN YOUR ACCOUNT WHEREVER POSSIBLE

• Included in Username or Handle

• Mention Monarch Realty CO. & Link to Website in Bio

- MONARCH REALTY CO. & BROKERS SHOULD CROSS-PROMOTE AT EVERY OPPORTUNITY

• Mutually Follow

• Tag in Posts

• Amplify Messages - Comments - Shares/RT’s

**LEVERAGING SOCIAL MEDIA FOR REAL ESTATE**

AS OF 2019:

• 77% of Realtors Actively Used Social Media for Real Estate

• 99% of Millennials & 90% of Baby Boomers Began their Home Search Online

**PRIMARY OBJECTIVES ON SOCIAL MEDIA**

1. Reaching Potential Buyers

2. Showcasing Your Personality

3. Establishing Yourself as an Expert

4. Developing Trust

5. Streamlining Communication

**ESTABLISH YOUR PRESENCE!**

1) MAKE SURE YOU ARE ON ALL PRIMARY SOCIAL MEDIA PLATFORMS

• Facebook & Instagram - Great Platforms for Connecting with Potential Buyers

• LinkedIn - More for Peer-to-Peer Networking

2) INCLUDE ALL CONTACT INFORMATION

• Phone Number

• Email

• Location

• Website - Main Monarch URL - Monarch Website Bio

**CREATING CONTENT**

1) PROPERTY

• Listings

• Photo Tours

• Video Tours

• Closings

• Open Houses

2) TESTIMONIALS FROM HOMEBUYERS

• Photos with Quotes and Captions

• Video

3) COMPANY NEWS

• News & Articles Involving Monarch Realty

• Sharing Monarch Realty Posts

4) INDUSTRY NEWS

• Local/National Real Estate Trends

• New Developments

• Raleigh Lifestyle (Food, Music, etc.)

5) HOME TIPS

• Renovation or Remodeling Ideas

• Helpful Tips or Q&A - Keep Clients Engaged After the Sale

**CONTENT TIPS**

1) BE YOURSELF!

2) TAG OTHER ACCOUNTS

• Post Subjects

• Monarch Realty Co.

3) PROVIDE PERTINENT INFO

• Address/Location

• Listing Price

• Contact Info

• Links

4) CALL TO ACTION

• Messages

• Sign-Ups

5) DRIVE TRAFFIC

• Listing Links

• Monarch Realty Landing Page & Website

6) USE HASHTAGS

• Usually 2-4 is Enough

• Primary/Recurring Hashtags - #WeKnowRaleigh - #LiveTheCity

COORDINATING OUR EFFORTS

- INDEX OF BROKER INFO FOR INTERNAL REFERENCE

• Contact - Email - Cell

• Social Media Profiles & Pages - Facebook, Instagram, LinkedIn, Twitter

- SHARE INFO

• Open Houses

• Closings

- CUSTOM CONTENT

• Q&A

• Broker Picks

• Profiles

REAL LIVING PRODUCTIONS

QUESTIONS?

CONTACT US TO SCHEDULE A CONVERSATION WITH OUR TEAM.

Rich Abernethy

Rich@RealLivingProductions.com

+1 704.813.7033

RealLivingProductions.com