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pages of fantasy, beauty, glamour. MAGAZINE |
One of the leading players in cosmetic packaging.
Extra The second life of packaging. Full on!
Pack it Parade
FASHION The style of an Artist.
Pack it Parade
GLAMOUR TOUCH
p. 08 p. 10
Concept
FINISHING FORM
p. 04
Pack it parade
Elegance never goes out of fashion. From a sophisticated to an unpretentious look, we have every trick.
DIMENSIONS
THE LATEST
Outfit
Nothing is too strange when it is intriguing. Each shape can celebrate the essence of a product, with the ability to surprise and thrill.
PROPOSALS Packaging full on! Beauty, in a different perspective. In 3D, space moves and the packaging turns into a game ideal even for the most sophisticated palates.
The most chic, interesting, innovative and irresistible solutions all walk the catwalk. A festival of creativity to trigger the imagination and free the true spirit of the products, without limits. A celebration of the freedom to dream, to sing at the top of one’s voice.
Trendy
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Presentation box containing: eau de parfum, bath & shower gel and body lotion.
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Trendy Fashion Colours
p. 18
Fashion Colours
p. 30
Valuable values
p. 34
illustrious
In detail, a triumph. A small detail that turns a product into a leader in the field.
08
p. 12
A particular material is that je ne sais quoi, that little extra touch that can dramatically transform even the simplest design.
LIGHTING
effects
Hi-tech
p. 46
Do-it-yourself
p. 50
Ideas
1
GOLDEN
2
attitude. Openess to luxury.
EMOTIONS ENCLOSED LIKE COLOURS IN A PRISM.
Make up
p. 38
1 Glossy finish on glossy opaque hardboard. 2 Embossed finish.
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Golden dreams. If it is true that diamonds are a woman’s best friend, nothing is ever so fashionable as the brightest metal. And now you can safeguard all your little beauty secrets.
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Texturise
p. 62
Looks like...
p. 64
Cool hunting
p. 68
Looking glass
p. 74
Notes
p. 78
Address book
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1 Corner protector in applied metal. 2 Hardboard cover (frame type) with transparent A-PET window, velcro closure and satin ribbon. 3 Imitation black leather with hot printing and embossing.
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3
IMPRESSIONS
of YESTERDAY
in black and white.
Cool hunting
1
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boom 3
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2
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CLASH POW! The charismatic presence of colour.
Trendy
1 Special paint. 2 Metallic silver paper with hot printing and embossing. 3 Bottom and top of box with lenticular printing.
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YOUR IMPRINT ON EVERY NEW TREND. 12
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Concept
MISSION
ENHANCE THE MARKET IMAGE AND PRESENCE OF OUR CUSTOMERS' PRODUCTS THROUGH INNOVATIVE AND ATTRACTIVE packaging.
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All for one, and one for all.
Whether you’re involved in Home Entertainment, Cosmetics, Fashion, Multimedia, Food & Beverages, Publishing, or you simply wish to promote your brand using promotional products, we give each product the right "design style" for presentation to your buyers.
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Concept
Quality and Speed: exceptional is the norm.
Occasionally it is necessary to work to a tight schedule without compromising the value of the end result. A magic touch applied to everything in-house has led to us winning a Grammy Award in 2001 and three Alex Awards in Los Angeles in 2003, 2004 and 2005.
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VISION MAGICALLY TRANSFORM IDEAS INTO TREASURES TO DISCOVER and relish.
Pack it Parade
FORM
TOUCH
A particular material may provide that certain je ne sais quoi, that extra touch to dramatically transform even the simplest design.
Nothing is too strange when it is of fascination. Every contour may celebrate the very essence of a product with an ability to enhance and thrill.
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DIMENSIONS
Beauty, from a new perspective. Our packaging can be specially transformed into a visual experience for sophisticated taste.
GLAMOUR
FINISHING Elegance is never unfashionable. From the sophisticated to the unpretentious, we appreciate every viewpoint.
THE LATEST
Triumph is in the detail. Small details can quite simply differentiate a product as a market leader.
illustrious
PROPOSALS Packaging full on! The most chic, innovative and irresistible models feature on the catwalk. A festival of creativity to trigger the imagination and free the spirit of the jewel within. Celebrate the freedom to dream and to sing at the top of one’s voice. Pozzoli beauty
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Outfit
MEDIUM Elegance, to rise above the others. Medium packaging that makes a statement.
small
Beauty comes in small packages. Formats to contain those small gems that enrich your day.
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ELEGANCE made
to measure
LARGE
The space to express your talents. Large packaging for large capacity.
4-colour metallic and lenticular print with 3D motion effects.
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Trendy
YOUR IMPRINT ON NEW TRENDS. 12
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Trendy
GOLDEN
attitude.
Gateway to luxury.
Golden dreams. Diamonds may be a girl’s best friend, but nothing is as consistently fashionable as the brightest of metals. Now you can contain all your little beauty secrets safely.
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Presentation box containing: eau de parfum, bath & shower gel and body lotion.
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HIM, Her. Golden ♼
On this page: eau de toilette pack, 4-colour print with laminate and embossing on metallic gold hardboard. Opposite page: eau de toilette, shower gel & shampoo pack, hot printing on A-PET.
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Trendy
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Fashion Colours
LIGHTING
effects
EMOTIONS ENCLOSED AS COLOURS WITHIN A PRISM. 18
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1 Glossy finish on glossy opaque hardboard. 2 Embossed finish.
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2
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1 Cold foil and laminate.
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Fashion Colours
WILD GREEN. green
from the Latin VIRIDEM (associated with life, the verdant), containing the idea of being green and yellow, perhaps from a former idea of shining. The colour of fresh vegetables; youthful, alive, full of hope.
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Fashion Colours
ROSE PINK. rose
from the Latin ROSA through RÒDJA, from the Greek RÒDON (the flower of the rose) or, better, from RÒDEA (the stem of the rose). A fragrant and quite flexible flower that grows on a thorny shrub. Said of a beautiful person in flourishing health, and therefore a woman’s name.
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1 UV A.I.E.G. varnish on laminate. 2 Hot printing and embossing.
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Fashion Colours
BLUE, A SEA OF BEAUTY. blue
from old German BLÂO and in some regions also BLÂW (alluding to essentially the same theme as the Latin FLAVUS, yellow), hence the modern German word Blau, the English Blue, the Provençal Blau, the French Bleu.
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Fashion Colours
DRESSED IN RED. red
from the Latin RÙSSUS (through RÙD-SUS) similar to the Greek RUYSIOS, ROYSSAIOS (rúsios, russèos) or from the Latin RÙTILUS. The colour of fire, blood, the ecclesiastical Purple.
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1 Base and lid of box with lenticular printing.
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1
1 Corner protector in applied metal. 2 Hardboard cover (frame type) with transparent A-PET window, velcro closure and satin ribbon. 3 Imitation black leather with hot foil printing and embossing.
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IMPRESSIONS
of YESTERDAY
in black and white.
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Valuable values
1 creativity Impressing our customers by freeing the imagination and attempting the impossible!
2 teamwork Team spirit is our strength.
3 quality The best materials, the greatest passion, the driven commitment – all for you.
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4 innovation Imagination is the engine of innovation. Free the mind to conquer the market.
5 entrepreneurial spirit Our culture is to encourage a responsible and efficient approach enhanced by the added value of human skill.
6 efficiency We provide effective, fast and meticulous support for your work.
7 a person's worth For us, people have a unique value: respecting their commitment, their health and their principles.
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EVERY SUCCESS HAS A MEMORABLE story. 32
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Make up
IDEAS TRANSFORMED into surprises
We strive to use our imagination, in order to provide your products with a new look. Your look takes a new twist. Tailored like a suit, it can be elegant and sophisticated or young and radical, always perfect for any occasion. Beauty is the objective in cosmetics. Materials are devised to gratify the senses of sight and touch. Each solution is designed to intrigue, enchant and surprise. An infinite variety of results, ready to provide you with a unique and sensuous appearance.
Opposite page: A-PET strips printed in 6 colours. 34
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Make up
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A RAINBOW of sensations. Pozzoli beauty
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Hi-tech
AN UNFORGETTABLE STORY. In full colour. 38
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Hi-tech
DESIGN.
A CLEAR PICTURE OF EVERYTHING.
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Product printed in 4 colours with glossy laminate.
Quality requires special attention and skilled hands. From design and printing, through to final packing, the entire process is performed by hand with workmanship and attentive care. The art of packaging is a closely-guarded secret, and we pay attention to the finest detail, even those the eye may not see: shapes, colours, design, all give form to the packaging.
Our work has always been distinguished by the knowledge and state of the art equipment and tooling - and by an ongoing desire to astound: to turn your ideas into objects to remember.
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Hi-tech
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BETWEEN DREAM and reality. A distant memory becomes a small treasure in your hands. Every tale has a happy ending.
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Hi-tech
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Do it yourself
THE
second life
OF PACKAGING
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Packaging has a long life when properly produced. When it fulfils the function for which it was designed, containing and presenting your product in the best possible light, and finally when the inside product is finished. With a touch of imagination, packaging can safely contain innumerable everyday articles, it can take unknown forms, leaving your signature and brand ever present to those using it.
Hardbound presentation box with lock and magnetic closure, mirror and drawer.
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Do it yourself
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The scent may fade, but the packaging can live on. Various packaging methods can be used so when your product is finished, your signature lives on ensuring its visibility remains. Pozzoli beauty
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Ideas
3
2
1
7
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1 4-colour serigraphy UV printing with embossing. 2 Glossy x-stylus type paper. 3 Hardboard casing with circular perforation punched into the front. 4 Glossy laminate on hardboard. 5 High Gloss serigraphy on opaque laminate hardboard. 6 Box with print and scented paint. 7 Microengraving.
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DON’T
CALL ME BABY.
Be yourself, without barriers, without restrictions. Rebel against conventional styles to seek out your own way of life.
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Texturise
DESIGN CRITERION. MATERIAL DESIRE. Liquid sensations.
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I ♥ GLITTER! MOBILE SURFACES CREATE unusual effects.
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Texturise
EXCITEMENT IS IN THE 56
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NUANCES OF AN EXPRESSION. Pozzoli beauty
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Texturise
Gentle SEDUCTION... 58
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Strong HEART. Pozzoli beauty
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Texturise
Special... 60
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ATTENTION. Pozzoli beauty
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U got the look!
Tailor Swift
A perfect look for a cover design. Pack it like a diva! Each detail creates a new look, for a big night out or for that unpretentious look.
PAPER Glossy x-stylus type. WHITE LINES Pantone PLUS 1-1 C. PAGE NUMBER Pantone 1807 C. PRINTING in 4 colours with serigraphic UV varnishing. 62
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Looks like
GLASSES All the nuances of shadow.
DRESS A world in colour.
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2
Cool hunting
1
boom 3
CLASH POW! The charismatic presence of colour.
1 Special paint. 2 Metallic silver paper with hot printing and embossing. 3 Bottom and top of box with lenticular printing.
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Cool hunting
GLAMOUR A delicacy ... Good taste tempts everyone.
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1 4-colour printing on uncoated paper. 2 A-PET strip printed in 6 colours.
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2
Looking glass
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REFLECTION
of desire
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MIRROR, MIRROR
on the wall... 70
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Looking glass
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Looking glass
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VAIN
spirit
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Notes
WONDERFUL mementos. City Hunter Integrale TV
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Gai Mattiolo That’s Amore!
Gai Mattiolo That’s Amore!
Gianfranco Ferré For Man
Marie Antoinette Collector
Michel Deville 1960-1964
Moschino Chip and Chic
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Dolly Parton The Tour Collection
Forrest Gump 15th Anniversary
Frankie Garage Eau de Toilette
Girls Aloud Out of Control
Loiza
Madonna Girl Gone Wild (Single)
Moschino Glamour
Moschino Pink Bouquet
Moschino Toujours Glamour
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Mozart L’opera rock
My Week with Marilyn
Nile Ithyphallic
Taylor Swift Red
Twilight Collector
Vanessa Paradis Une nuit Ă Versailles
Versace Pour Homme
Versace Vanitas
Versace Vanitas
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Sex and the City The Complete Series
Sex and the City The Movie
Sylvie Vartan Live
Vanessa Paradis Divinidylle Tour
Versace Eau FraĂŽche
Versace Pour Homme
Versace Versus
Versace Versus
Versace Versus
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Address book
ITALY Pozzoli S.p.A. Via G. Di Vittorio, 11 · 20065 Inzago (MI) Ph. +39 02 954341 · Fax +39 02 95434240 mail@pozzolispa.com · www.pozzolispa.com GREAT BRITAIN Pozzoli Ltd 36 Gowan Avenue · London, NSW6 6RF Ph./Fax +44 (0)20 7384 3283 sales@pozzoliltd.com · www.pozzolispa.com GERMANY Pozzoli Deutschland GmbH Zeilweg 44 · D-60439 Frankfurt am Main Ph. +49 (0)69 58604032 · Fax +49 (0)69 58604033 pozzoligmbh@t-online.de · www.pozzolispa.com FRANCE Pozzoli France Sarl 253 Rue Saint Honoré · 75001 Paris Ph. +33 01 44 55 01 29 · Fax +33 01 44 55 01 22 sales@pozzolifrance.com · www.pozzolispa.com
Art Direction & layout Publifarm Photos Dario Trisoglio Printing Pozzoli S.p.A.
Pozzoli S.p.A. manufactures and sells exclusively packaging in hardboard or PET lithograph. The shapes of bottles, perfumes, gadgets, bags appearing in this brochure are used only as examples of products that can be packaged in boxes created by Pozzoli S.p.A. Logos, trademarks, photographs and content represented in this brochure belong to their respective owners, unless otherwise stated.
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