Fashion Gallery ss17 Modest Woman n1

CONTENTS 04 08 14

THE MODEST THOUGHT GET THE LOOK NEW-GEN BRANDS

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JAKARTA

20 30 36 42 48 58 68 74 82 90 100 106 110 118

ANNIESA HASIBUAN BYVELVET DIAN PELANGI ETU HANNIE HANANTO ITANG YUNASZ JENAHARA KAMI IDEA KHANAAN LUSENSE KD MAIMA INDONESIA QONITA GHOLIB RANI HATTA RIA MIRANDA

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MALAYSIA

128 132 134 136 138 142 144 146 148 150

DOUBLE L FAZURA X ADRIANNA YARIQA KIVITZ MFA NAJUA YANTI OWL BY ND PAPILLON REBORN29 TASMIAH YANS CREATION

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RUSSIA

156 160 166 172 178

FABERLIC BY ALENA AKHMADULLINA IGOR GULYAEV MOEL BOSH OKSANA FEDOROVA SLAVA ZAITSEV

Interview by Lidia Casari

THE MODEST THOUGHT The IslamIc FashIon & DesIgn councIl (IFDc) Is a global organIzaTIon oFFerIng comprehensIve supporT anD TraDe opporTunITIes To The moDesT FashIon InDusTry players anD consumers.

alIa Khan,

chaIrwoman anD FounDer, Tells us abouT TheIr presenT anD FuTure InITIaTIves 8 When was IFDC born? What’s its mission?

I came up with the idea of Islamic Fashion and Design council (IFDc) when I was very seriously looking into launching a modest fashion line. at that point, I realized there is very little support, no council, or even organization that can help to support and develop the industry players, designers, consumers, etc or even bring them together on one platform. hence I founded the council in late 2014. a short 2 years later, we are the world’s leading modest fashion and design council representing the Islamic economy and its stakeholders. with offices in 10 countries (hQ in ny, usa, other offices: uK, Italy, south africa, Turkey, russia, canada, pakistan, and an affiliate office in the uae and with Indonesia and malaysia upcoming) and growing rapidly to other countries. we align ourselves with government entities, retailers, media, global events, etc to ensure that modest fashion is rendered the positioning and opportunity that this mammoth space deserves.

8 In the latest issue of COVER magazine, the online publication promoted by IFDC, the first PRET-A- COVER™ virtual fashion week was presented. Can you explain us what this innovative project is about? yes :) IFDc has produced the world’s first virtual fashion week. Designers now have an easier, more effective way of getting discovered globally, increasing commercial opportunities, and brand value. This is the beginning of a revolutionary concept that will change the way great designers are discovered worldwide. already being noted as the “go to” section for buyers, merchandisers, retailers, and consumers from around the globe, pret-a-cover™ Fashion week will give readers and industry players every bit the excitement and experience reminiscent of fashion weeks but with ease in accessibility and opportunity. we wanted to do something disruptive. we felt the typical fashion week model was tired and exhaustive. It was time for a change in the way we do things in fashion so that more designers can get exposure to our exciting market without the exhaustive measures it normally takes. Through pacFw, we intend to offer more equal opportunity for all talent and businesses without presenting the challenges that normally come with partaking in a fashion week. we hope this and a few other initiatives we are planning to roll out will change the way one thinks of how business can be done in fashion.

www.ifdcouncil.org

8 What are the activities and events IFDC is going to foster in 2017 in order to make Modest Fashion more accessible to consumers all around the world? we are increasing our pret-a-cover™ (pac) program with retailers. like stores have a prêt-à-porter section for ready wear, couture section for party wear, active wear section for sporty clothes, there will now be more prêt-à-cover sections throughout mainstream stores for modest wear.

IFDc will be consulting retailers on setting these sections up and launching them with success. we will also work with them on increasing traffic to their stores that would not have otherwise been realized without this new section.

In addition to this, we are going to increase our activities with pacFw to bring more opportunities worldwide to the designers and consumers. we will also increase our positioning of cover magazine which is the only publication of its kind connecting fashion, arts, and design with the industry players and consumers. In summary, our global activities will reach new levels in 2017.

8 In your opinion, how will new Modest generations’ approach to both retail and e-commerce shopping of clothing and accessories evolve in the years to come? we need to see some serious changes happen in retail in order for this to keep up with the change in consumer habits and appetite. The change is not taking place as I would like to see, hence why we are seeing so many major retailers close down their stores, etc. It’s a shame. It doesn’t have to be. I see a lot of the same issues as what I call the “nokia” issues. They just forgot to improve with the times and now they are in trouble. we have some notable solutions that we will be implementing wherever we can throughout the retail industry.

8 Along with Modest Fashion, the fields which generated the most appreciable global sales volumes in 2016 were activewear, curvy apparel and genderless collections: what clothing sectors do you think are the most promising for Modest Fashion? (e.g. high-end, casualwear, fast fashion, etc.) modest fashion consists of a range of different looks and types throughout the globe. There can never be one particular category that addresses the general taste and trend. That is why modest fashion is so special. Today, if you were to study the looks and styles being offered by the top 5 best selling stores (online or offline), you will never find them all to have similar looks and styles. They vary, because the audience is diverse. and that’s good news for everyone because if you can prove you understand this consumer, you will most likely be able to offer what you have with success to them!

Bringing you the best in modest life

Photo Courtesy of Araida

www.IFDCouncil.org

MILAN PARIS LONDON NEW YORK

SS.2017

GET THE LOOK

Catwalk trends from the most-wanted designers worldwide.

Milan, Paris, New York, London offer iFash™ tips and multi-purpose outfits that can be easily styled and mixed up with a modest flavour.

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NEW-GEN BRANDS

Far from the catwalk spotlight, a new circle of talented, indie brands is entering the international fashion scene, arousing great interest among buyers and style insiders. Clothing, footwear, accessories: here’s our modest-oriented selection for Spring-Summer 2017.

“Italian Emotional Couture” is how the designer herself likes to define her sartorial creations. Joy, art, beauty, force are the main protagonists of her fashion collections, and the whole brand identity expresses a deep love for craftsmanship and Italian textile heritage. The SS-2017 collection focuses on the idea of “reawakening”, in a permanent dialogue among various natural elements, such as air, water, fire, earth and metal. Precious textures, delicate but with a strong visual effect, join the textile range: brocade, silk, organza, sequin layers, for a stylish yet vibrant female wardrobe. www.cettinabucca.com

For t y years of tradition and st yle in the footwear manufacturing field represent the exclusive signature of this brand, 100% Made in Italy. Daily glamour and an eye on comfort are the key points of their collection, where classy items are mixed up with more unconventional, up-to-date options. From urban flats to sculpted heels and wedges, their shoe range can easily please any fashion whim. www.lellabaldi.com

The jewellery collection created by this young Italian designer was born in 2011, and originally made of semiprecious stones and coloured brass.

The geometr y of shapes and the per fect harmony of their volumes are the main source of inspiration, ennobling the use of plexiglass and Swarovski crystals in each design, for a very fresh effect. Finalist in 2014 for the “Who is on next?” project launched by Altaroma in collaboration with Vogue, Giuliana has now turned on also a full bag collection, and she is considered one of the most noteworthy jewellery designers on the international fashion set. www.giulianamancinelli.com

Salar Bicherenloo, from Mexico, and Francesca Monaco, from Italy, are the creative duo hiding under the name Salar. Both designers have got a professional background in well-known fashion companies, and since their solo debut in 2010 many important steps have been taken.

Salar is now distributed in more than 120 points of sale with a yearly six-figure turnover. The key for success?

Being very responsive towards the market demands, intercepting the buyers’ requests, and translating all this into a high-quality, yet fashionable and young product.

For Spring-Summer 2017, a Hawaii mood echoes in the collection, exuding joyful and playful sophistication. www.salar.it

The Miriam Ponsa project began in 2000 with the restoration of her old family textile factory, and her creations are imbued with the industrial spirit of that old tradition. Reminiscences of older skills live in her expertise together with the latest finishing techniques, such as marbling, dripping, laser cut, and so on. Today Miriam is one of the most praised designers of the 080 Barcelona fashion week calendar, and she has been awarded several times for her innovative and conceptual fashion vision.

Cross-references to workwear and ancient uniforms define her stylistic dna, pervading also her latest SS-17 collection called “The Rice Harvest�. www.miriamponsa.com

Unconventional style, contemporary design, top quality manufacturing: these traits identify Elena Iachi brand, the new-born label launched five years ago by Strategia, well-known Italian footwear Company, in order to meet the demands of a more dynamic, and trendy customer base. Thanks to a solid distribution network, the Elena Iachi collections are getting international consent and they boast an eclectic range of shoestyles, from boho suede wedges to refined damask ankle boots, from futuristic flatforms to sporty-chic trainers. www.elenaiachi.com

The story of the oldest hat workshop in Rome began in 1936 with the Cirri family. The business was resurrected in 2003 thanks to the passion and perseverance of Patrizia Fabri, who renamed the shop "Antica Manifattura Cappelli", and transformed it into the millinery non plus ultra. Two very important factors co-exist in the workshop: tradition, which is well represented by a complex hat-making process carried out on original wooden blocks, followed by manual pressing, and innovation, which is essential to update and make the hat a current accessory that is in step with fashion. www.patriziafabri.com

This lady's name takes us to Spain, near Alicante, where espadrilles have always been considered a symbol of handcrafted virtuosity. One of the masters in this manufacturing technique was Manolo Barcelรณ, skilled designer and specialist in the rope sole making. A few years ago the Company baton was passed to his son Manuel Martinez, who decided to launch this new, edgy brand, capable to keep a foot in tradition, while translating their style into something new. The Paloma Barcelรณ collections include now espadrilles, clogs, sandals, and amazing architectural wedges, always in a perfect balance between heritage and avant-garde. www.palomabarcelo.com

JAKARTA

ANNIESA HASIBUAN

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ANNIESA HASIBUAN

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ANNIESA HASIBUAN

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ANNIESA HASIBUAN

BYVELVET

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DIAN PELANGI

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HANNIE HANANTO

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HANNIE HANANTO

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HANNIE HANANTO

ITANG YUNASZ

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ITANG YUNASZ

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DETAILS

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ITANG YUNASZ

JENAHARA

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JENAHARA

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JENAHARA

KAMI IDEA

74 75

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KHANAAN

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LUSENSE KD

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MAIMA INDONESIA

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QONITA GHOLIB

106 107

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QONITA GHOLIB

RANI HATTA

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RANI HATTA

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DETAILS

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RANI HATTA

RIA MIRANDA

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RIA MIRANDA

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RIA MIRANDA

MALAYSIA

All the photos in the following section are courtesy of MODESTyle Group.

MODESTyle.com is the first ever hybrid B2B and B2C global web and online trade platform, and it is set to be the leader in online trade for dedicated modest fashion, with over 200 registered buyers and distributors. Thanks to trade shows, fashion weeks and on-board wholesalers this unique platform helps brands to expand their business by garnering an association with high-end brands and retail chains, serving as a bridge to connect and promote flourishing and upcoming designers from around the world. www.modestyle.com

DOUBLE L

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FAZURA X ADRIANNA YARIQA

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KIVITZ

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MFA

136 137

NAJUA YANTI

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NAJUA YANTI

OWL BY ND

142 143

PAPILLON

144 145

REBORN 29

146 147

TASMIAH

148 149

YANS CREATION

150 151

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YANS CREATION

RUSSIA

FABERLIC BY ALENA AKHMADULLINA

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FABeRLIC BY ALENA AKHMADULLINA

IGOR GULYAEV

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IGOR GULYAEV

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MOEL BOSH

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MOEL BOSH

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OKSANA FEDOROVA

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SLAVA ZAITSEV

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