LifeandHomes Central NY October 2024

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2499 KAMM ROAD, OTISCO • $399,000

7 Bedrooms | 2 Full Baths | 3,448 sq. ft.

One of Otisco’s original farmhouses. The house is currently con gured as a two-family with the back addition being the second dwelling. With solid bones and foundation, this property deserves to be restored to the next lucky owner’s vision. Additional acreage is available as a separate land listing. Taxes are computed with no agricultural exemptions, and for the total 83+ acres. Call today for complete listing details.

KINYON ROAD, OTISCO • $400,000

73+ Acres With Outstanding Views

Large tract of wooded land. Hill top location with outstanding views to the North. Driveway on Kinyon Road goes back to a clearing in the wood lot. Cabin does not convey. Lot is part of larger tract included with residence 2499 Kamm Road. Lot to be subdivided. Taxes stated with out agricultural exemption, and the entire 83+ acres and residence.

4692 MURPHY ROAD, TULLY • $475,000

4 Bedrooms | 2 Full Baths | 2,268 sq. ft.

Welcome to 4692 Murphy Road with over 13 acres of wooded privacy. The custom Black Cherry kitchen truly is the center point of this home. The open oor plan ows from the kitchen to the living room and bedrooms, all on one oor. The nished basement family room has a wood-burning replace, and is perfect for entertaining. Property features walking trails and a pond with a gazebo - perfect setting for family gatherings.

Leyden | $650,000

7278 Martin Drive - Contemporary home on the Black River. 4 bdrm, 3 bath w/2 primary suites. 2 detached garages w/ample storage & workspace. Expansive backyard. Amy G Mellace* 315-725-9186

Rome | $449,000

123 Northwood Circle - Exceptional 5 bdrm, 2 bath Colonial home in desirable location. Finished basement, pool, 3-stall garage, manicured landscaping and more. Must See!!

Janice L. Cidzik* 315-794-7249

New Hartford | $540,000 4 Jordan Road - Show-stopping updated 5 bdrm, 2 1/2

Rome | $38,000 5029 Oswego Road - Approx. 2.5 acres of construction ready land. Includes bldg plans for single-family home, municipal water connection, elec. meter, AC & bldg materials.

Merima Smajic** 315-272-3730

Utica | $125,000 514 Mary Street - East Utica 2-family home is perfect for investors or those seeking a live-in/ rental opportunity. New paint, front door & porch w/Trex decking. Michele M. Martinez * 315-982-1918

Utica | $285,000 2801 Brighton Place - Exquisite colonial w/3 bdrms & 1 1/2 baths. LR w/ replace, French doors to DR, FR w/gas replace, eat-in kitchen w/abundant cabinetry. Must see!

Jodie M. DeCosty** 315-723-8554

Amodio Realty, Inc. Pays it Forward by Giving Back

Real Estate Rebate Program Honors Local Heroes

Amodio Realty Inc., located in the Town of Lee, wanted to show its appreciation to the military, law enforcement, firefighters, first responders, health care professionals, and teachers for their service to country and community, but wanted to do it in a way that went beyond mere words.

So the small family real estate agency, staffed by Stephen Amodio (Broker/Owner), his wife Betsy (President/Owner), and their daughter, Lucciana, decided to do something extraordinary with their business after learning about Heroes Home Advantage and a courageous woman named Michele Ladd, its founder.

Stephen Amodio, a former Marine whose own family includes many community heroes, heard about Ladd’s noble mission of honoring hometown heroes by offering discounts and rebates on real estate services, and he wanted to get on board. He did his due diligence first, spending nine months researching and speaking with other realtors nationwide who were already participating.

Amodio Realty, Inc. joined the Heroes Home Advantage program in January of 2017 and is currently working with about a half dozen heroes. He has closed on several properties already, but explained that it’s not about being pressured to obtain listings, move properties and meet sales quotas. It’s about giving back. He discovered through census tract records that in the tri-county area he exclusively serves, these categories of community heroes when

combined comprise 50% of their total population.

As of August 2024, Amodio Realty, Inc. now serves 8 counties: Oneida, Herkimer, Madison, Jefferson, Lewis, Oswego, St. Lawrence and Hamilton!

“We can never repay our heroes for their service, but we can honor them with a small token of our appreciation,” Amodio said. “We are looking for opportunities to honor local community heroes. That is our goal.”

Amodio Realty gives 25% of earned commission directly to the hero, (up to $5000 per transaction), when we close on the sale and/or purchase of their residential or commercial property.

“It’s a small gesture in comparison to the their daily sacrifices and service to our community and country,” he said.

He also works closely with a comprehensive, likeminded network of community partners who offer additional rebates and discounts on their related

products and services. The savings to heroes when all is said and done can be thousands of dollars. As word of mouth about the program spreads, Amodio envisions adding a half-dozen sales staff and expanding his cadre of committed community business partners even further. He graciously welcomes those who respect the program’s mission and embrace its spirit of honoring community heroes for their contributions.

“We’re hungry for more hero partners,” he said. “The door is wide open to virtually any business, but we discourage people from using the program to leverage their business and not follow through on their promises.” There are no fees involved, no catches, and no restrictions on how Amodio’s rebate can be used. The program is open to all qualified active, retired and volunteer heroes, both buyers and sellers, including first-time home buyers.

Amodio can’t hide his enthusiasm for the program and the people it serves.

“We’re enjoying doing this,” he admitted. “We always get a great reception.”

Heroes Home Advantage has representation in 40 states. For more information, visit AmodioRealty.com or HeroesHomeAdvantage.com

Article written by Richard Barrett Editor, Accent Magazine Reprinted and edited with permission Special Thanks to Jason Gulla with Gulla Graphics

Front View

The Rise of Real Estate Video Marketing: Boosting Sales and Branding

A recent study found 73% of homeowners are more likely to list their homes with a realtor who uses video to market their properties( HomeLight). With more than 80% of buyers now using online platforms as their primary tool for house hunting, the role of video in capturing leads and closing deals has never been more critical.

Here are some of the most significant ways video marketing is transforming the industry:

1. Video Tours:

Virtual tours allow buyers to engage with listings in unprecedented ways. A study by Realtor.com revealed that listings with virtual tours receive 87% more views than those without. These tours keep potential buyers on the page longer and provide them with a comprehensive look at the property, increasing the likelihood of setting up inperson visits.

Drone Footage for Enhanced Outdoor Appeal: Drone technology has become a must-have tool, especially for large properties or homes with distinctive landscapes. According to a study by Zillow, listings with drone footage sell 68% faster than those without. The use of aerial views to showcase surrounding neighborhoods, backyards, and nearby amenities provides an enhanced perspective that traditional photography can’t match.

Virtual Staging and Augmented Reality (AR):

Another growing trend is virtual staging, which offers flexibility and cost-efficiency. By digitally furnishing a property, realtors can

show buyers the home's potential, even if it's currently vacant or in need of renovations.

Live Virtual Open Houses:

The ability to host live virtual tours has become a staple for real estate professionals. Not only does this broaden the audience by allowing out-of-town buyers to view homes in real-time, but it also increases engagement. According to Redfin, virtual open houses have a 50% higher conversion rate for serious inquiries than standard listings (Render Atelier)(HomeLight).

SEO for Video Content:

Optimizing video for search engines is crucial to increase its visibility. Realtors who include video in their listings are 53 times more likely to appear on the first page of search results, according to a study by HubSpot. Including keywords, captions, and transcripts not only improves the SEO of the listing but also makes the video accessible to a broader audience.

Real estate professionals are increasingly seeing the need to embrace video marketing as a powerful tool. By incorporating video tours, drone footage, virtual staging, and live virtual open houses, agents can significantly increase their listings' engagement and

shorten the time it takes to sell a property. Additionally, focusing on SEO strategies for video content ensures that the listings get seen by the right buyers at the right time.

For agents in Upstate NY, where properties vary from rural homes to suburban developments, leveraging these video marketing tools can be the difference between a stagnant listing and a quick sale. Adopting video marketing not only boosts sales but also strengthens a realtor’s brand, showcasing their tech-savvy approach to meeting buyers' evolving expectations.

By investing in video, real estate agents can provide their clients with a richer, more interactive experience, making properties stand out in a crowded market. The statistics speak for themselves: properties marketed with video sell faster, for more money, and with greater buyer satisfaction.

Contact LifeandHomes to learn how adopting our video marketing platform solutions can boost sales, strengthen your brand, and showcase your tech-savvy approach to meeting buyers' expectations. LifeandHomes 315-865-5845

ATTENTION REAL ESTATE PROFESSIONALS

Amy Abdoo

Lic. R. E. Broker 315-794-2653

BLON316@AOL.com

Dominion Homes Real Estate Brokerage

Pamela Allen

Lic. R.E. Salesperson 315-717-7530 pfallen0314@gmail.com

Bruce Ward & Company, Inc.

Sharon Baisley

Lic. R.E. Broker

315-429-9754 sbaisley@hbegroup.com

United Country Real Estate/ HBE Group Inc.

Kay Delano

Lic. R.E. Broker 315-826-7070

Kayd3659@gmail.com

Kay Delano Real Estate

Clyde Diedrich

Lic. R.E. Broker

315-868-4339

rcentur3@twcny.rr.com

Diedrich Associates Valley Realty

David Drapalski

Lic. R.E. Assoc Broker 315-868-3233 superdd527@aol.com Bruce Ward & Company, Inc.

Janet L. Giacovelli

Lic. R.E. Salesperson 315-404-7108 janetgiacovelli@howardhanna.com

Howard Hanna Utica/New Hartford

Azza Giorgi

Lic. Assoc. RE Broker 315- 534-2709 azzagiorgi@gmail.com

Howard Hanna CNY IncUtica/New Hartford Office, NY

MLS BROKER/AGENT DIRECTORY

Gina Hartman

Licensed R.E. Salesperson 315-717-5249

ginahartman55@yahoo.com

Bruce Ward & Co, Inc.

Ryan Hastings

Lic. R. E. Salesperson 315-219-3116

ryan@centralnewyork.com

Coldwell Banker Faith Properties

Patricia Kelly

Lic. R.E. Salesperson 315-717-2421

bward@brucewardusa.com Bruce Ward & Company, Inc.

Thomas F. Koehler

Lic. R. E. Broker/Modular Home Dealer 315-891-3254

Koehler RE/ New Homes Modular

Kuyahoora Luxury Lodge & Resort

Lic. R.E. Broker 315-741-2202 guestservice@kuyahooraresort.com Vacation Rentals

Fred Macchia

Lic. R. E. Broker 315-292-0373 fmccim@hotmail.com 1st Rome Realty

Bill Macri

Lic. Associate R. E. Broker 315-360-1920

bill.joemacrirealty@gmail.com

Joe Macri Realty

John Macri

Lic. R. E. Salesperson 315-866-2521

jmacri40@yahoo.com

Joe Macri Realty

Monica Munford

Lic. R.E. Salesperson 315-822-6666

pmumford@twcny.rr.com

Bruce Ward & Company, Inc.

Robert Paul Lic. R.E. Salesperson 315-717-3527

rpaul07@yahoo.com

Bruce Ward & Company, Inc.

Art Pratt GRI, Lic. R.E. Broker 315-366-3600

PrattRealty@ArtPratt.com

Pratt Realty

Matthew Pryputniewicz

NY Licensed R.E. Salesperson/ Commercial Director 315-794-3305

mattrealty@msn.com

Berkshire Hathaway CNY Realty

Paul Sacco

Lic. RE Salesperson (315) 525-1377

paulsacco1013@gmail.com

Howard Hanna Utica/ New Hartford

Joel Siegfried Lic. R. E. Broker 315-796-2258

joelsiegfried@gmail.com SBG, Inc.

Carol Spisak Lic. R.E. Salesperson 315-269-6933

carol1320@aol.com

Bruce Ward & Company, Inc.

Michelle Gorea Thompson

Lic. R. E. Salesperson 315-794-3260

saratogaunion@aol.com

Coldwell Banker Faith Properties - John Brown Tream

K Bruce Ward Lic. R.E. Broker 315-796-4425

bward@brucewardusa.com

Bruce Ward & Company, Inc.

James F Woodrick

Lic. Associate R. E. Broker

315-866-0258

jwoodric@twcny.rr.com

Bruce Ward & Company, Inc.

LifeandHomes Product & Service Directory

Antiques/Estates

THE POTTING SHED ANTIQUES

315-736-5214

CABINET AMERICA Estate & house sales, appraisals, coins, vintage jewelry, antiques, glass, china, furniture, Americana, art, lighting and more. thepottingshedantiques.com

315-733-6261

Kitchen cabinets and Stone countertops. Exceptional quality and great prices. Fast estimates. Over 50 years experience. By appointment only. cabinetamerica.net

Farm & Garden

area offering a wide selection of annuals, vegetables, perennials, and hanging baskets as well as everything you need to build and maintain your pond. 315-520-8395

315-795-4900

Laminate

Linoleum

Vinyl Tile mikesfloorstore@gmail.com

Garage Doors

315-831-8624 or C: 315-368-7712

Garage door Installation, Repair, Service Professional, Dependable, Courteous Service. Joe Griswold, Owner

Home Inspection

ADVANCED HOME INSPECTION SERVICE, LLC

315-792-9029

Member Since 04/13

27 years experience. NYS Licensed/Certified Inspector. NEHA/NRPP Certified Radon Inspector. Electronic Inspection Report Emailed Same Day. www.advancedhomeis.com

315-865-5845

Automobile, Business, Landlord Insurance. Jordan Roorda, Principal Agent. www.ProtectNY.com

Serving the Oneida, Herkimer & Madison counties, we have a simplified and centralized database of area listings to help you promote your new listings and buyer needs to cooperating agents and brokers, plus off-market, solds and historic info.

Painting

URBANIK’S PAINT CO.

315-724-5129

315-336-0400

Member Since 07/15

Largest selection of paint and wallcovering in Central NY. Rentals: floor sanders, polishers, airless sprayers, power washers, edgers. 1420 Oriskany St. Utica

Michael SanFlippo Owner

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