Pure Cash Magazine Summer 2010

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Welcome to Pure Cash Magazine For many of you, it’s your first time here. If you’re back for more – great to see you again!

Pure Cash Magazine is a network of independent musicians, models, writers, readers and entrepreneurs who are looking for the credit they deserve for their talent. And who isn’t? So, I suppose, at one point or another, we are all Pure Cash. Our network spans across the globe, spotlighting talented individuals and promoting their brands not only locally, but worldwide.

Thanks to purescashmagazine.com and our faithful network of readers, Pure Cash has become a prime source for educating the Indie talent market and creating effective, targeted exposure.

We, as Indie artists, may not always know what the next step is once the music is completed and with music going digital, there are many more avenues for artists to be heard, but how do you find them? Wouldn’t it be nice to get paid, too? Well, guess what? Now you can!

The game’s changed and you need to know how to play so you don’t get played. CD”s and radio aren’t what they used to be and with ever changing rules, you need to know how to keep up and win the game. Last month, I attended ASCAP’s annual music conference and heard tons of valuable information including: How to get your music on TV, cable and video games; Getting paid off your digital streams; The importance of copyright; The basic how-to’s of music publishing; How to define your main target market; Top 5 things needed to make it as an Indie artist and more! If any of this sounds interesting to you, visit www.purecashmagazine.com today and join our mailing list so we can get all this information to you ASAP! It was a great pleasure working with everyone that took part in this issue and we look forward to bringing you all more Pure Cash for many moons to come.

Email us now to info@purecashmagazine.com if you would like to: →Advertise → Model → Write for us → Carry this publication → Generate exposure → Be featured → Join the team → Get a website, logo or graphic design → Get famous →Get studio time → Get a photoshoot → Get an Electronic Press Kit or video interview → Get the best advice on what you NEED to do as an independent artist!

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Why is it hard for an independent artist to make it?

By: Kiara Mereghetti

It’s a rainy Sunday evening and from the window of the dance studio I am rehearsing at, I take a moment to observe normal life.

Somewhere between umbrellas, rain coats and rain boots I suddenly feel envious of the ordinariness of common people. The window is open and through its crack I sense the appearance of summer in New York City. The air feels thick and sticky and the raindrops slightly caress my eyelashes. I notice couples, children, lovers and friends; right in this moment, I wonder for a second what my life would be if I weren’t an artist.

Silently, I timidly smile guiltiness and once again I find myself staring at my path standing stubborn in the mirror in front of me. Still avoiding acceptance, on a Sunday evening, while NYC enjoys its streets, I breathe practice.

Practice to perform. Perform to achieve. Achieve to accomplish my so called ‘dream profession’.

Chanting Frank Sinatra and Alicia Keys’ anthems, somehow between being talented, driven, overwhelmed and frustrated, thousands of us live to idealistically make it.

Often contemplating its meaning, I frequently think of the idea of –making it-.

What does –making it- really mean? Is -making it- being recognized? Is it being famous? Or is it purely- diligently pursuing- a passion? Is it maybe impacting the world with our talent and skill? Is it being on Broadway? Is it maybe being Off- Broadway good enough? Is it ultimately paying bills? And if- making it- means really paying bills, does that passively imply that who doesn’t live off their craft is not legitimately - making it-?

In an industry where labels are the kings of mainstream and where auditioning and castings are the only apparent accessible devices to monetarily succeed, we all eventually decide to let go of that illusionary career path we once thought we wanted to follow.

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We let go off the idea that having an agent is the only way to go. We admit that auditioning is a dysfunctional form of submission and we stop hoping to be signed by a major label. We finally choose to give up dependency. After all, how can we manage to ever be independent if at the end all we live for is a damn call back?

So we quit the status quo and we decide to call ourselves independent artists; we decide to become our own bosses primarily because subconsciously we think independence is solely doing what we want.

Emotionally addicted we think with our heart and feel with our mind, often ending up handling our profession as we would handle a romantic relationship.

We take breaks, we get mad at each other for being so greedy and hungry for fame, we act selfish and we frequently settle for less just because of the fact that we love what we do.

To avoid responsibility, we typically blame the industry for being -corrupted - polluted –limited-yet, what are we truly doing as independent artists to take control of our artistic lives?

Some of us make it by -being at the right place at the right time-; most of us however don’t make it because bottom line we know what we want yet don’t bother to think about how to logistically get there.

Independency comes from the manner by which we handle ourselves in relation to our craft. We need to be artistic business men and women to be able to create more avenues of opportunity and pursue art as a job and not only as recreational activity that brings close to no income.

Our artistic self has to erupt within the work we present to society not in how we administer our occupation, yet most of us including myself, fail to understand how to consistently manage our passion as a business.

Making it- is subjective but always remember that ultimately there should be no real difference between living the life of an artist or the one of a Wall Street banker. Become your special 9 to 5.

7/3/2010 7:32:50 PM

Pure Cash Entertainment delivers another classic with RETOX. Consisting of 30 tracks including skits and includes all original production with an array of topic selections that are guaranteed to please. Artists appearing on RETOX include Fidel Cashflow, Lady Lyric, Durt Po, Tiara, G5P, Lady Goddiva, J Terra, Streets from Dezel Headbangerz, Big Lou, Keyd, STIX, Czr Ohm, Sam , Katie Levent, and Melanie Fiona.

RETOX is available as a free download on www.purecashmagazine.com. pure cash.indd 4

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G5P

Red Rag Volume Two coming 5oon.....

G5P

, comprised of artists/ brothers TF aka Mr Immortal and Bloody Ant (all negative tolerance,) are ready to flood the streets with their second cd/ street album Red Rag volume two. With production by Unknown Science, Piru Beat5, Bug5 - their in house producer and featured artists like Boom from Rudeboy ent., Ram, Fidel Cashflow, Kino Sharp, Bug5, Pa55ion, Streets, Stix , G Sharp and RAM, Red Rag volume 2 is living proof that the Grenader’s Bka Grendade 5et Production5’ music is undeniable from Brooklyn to Orlando and just keeps getting better and better. Log on to www.purecashmagazine.com for the full video interview and visit G5p on myspace.com/ g5pmuzik or youtube - G5P

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Geolani Grandz is one of the hard-

est working men in hip hop. Google his name and pray that your computer has enough memory to hold every site that he’s on. Geolani, along with partners Ransom Rellic and Montega are responsible for the worldwide movement known as Team Afficial. He also runs a label called AdoubleF Ent. along side his Team Afficial partners. The Movement is also the home to over twenty deejays worldwide, six talented artist, and four producers.

How did you get started?

Started by promoting clubs and managing mixtape heavy weight Dj Lust, as well as former D Block producer, Liveson. Through meeting artist and gaining connects in the industry, i started taking the game serious in 2004. I always messed with the pen but never really took it serious. A lot of people were getting at me for management because of the work i put in, so I decided to start my own movement called Team Afficial, and it was then where i got my pen game on something heavy and became an artist as well as a boss.

What projects have your worked on and what was the result?

First project i put out was “Boss Chronicles” hosted by Dj Lust, Big Mike, Evil Empire, Dub Floyd, Dj Diggz, and Dj Smooth Denali. That project was what we call laying the foundation, getting that respect as a artist. That set me up for my 2008 release “Zillion Dollar Boss” hosted by Dj Lust, Dub Floyd, & XXL Magazine’s own Dj Rhude, this project got me noticed as one of the hottest underground artist in the game. Hence the Justo Awards Nomination for “Best Underground Artist on a Mixtape” along with

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Joell Ortiz, Juice,Joe Holiday, & Two Five. Joell Ortiz took it home but it was definitely an experience. I was on over 1500 mixtapes in 2008, on over100 thousand sites, and in 4 magazines.

I took off for a whole year, but now i am back on my grind.

has appearances from Sheek Louch, Dv Alias Khryst, Stack Bundles, Dramills, and more.

Also on the production side- i have Metro Beats, Jimi Kendrix, Bleek Beats, Drone Beats, Lokken Load, JustReallyGood, and more.

What’s the best way for someone to reach you ?

Tell us about your new project.

“Grandz Opening” is out now hosted by Dj Lust, which is a “Best Of ” mixtape, with old and new tracks (Google it).

This will set me up for my album titled “Life Is Grandz” which will be dropping by end of year. Right now i got digital distro through JSMG / Interscope and i am still looking for physical distro as we speak.

My single “Doing Me” is in the clubs heavy and you can purchase “I Just Want The Paper” feat Styles P on Itunes right now. My album also

People can reach me via twitter, Twitter.com/Geolani, Facebook.com/Geolani, Myspace.com/GeolaniAdouble, or hit up my site www.LifeisGrandz.com ..........

Any last words?

Make sure you cop the single on itunes “I Just Want The Paper” feat Styles P & The album coming soon “Life Is Grandz” Shout out to Pure Cash, and my whole Team Afficial Fam. Available on iTunes

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4U2ENVY is a duo consisting of Dolla Dimez,

originally from New Jersey, and E – Hustle, originally from New York. Their latest project Run This Town, hosted

by DJ Lust contains original production from their in house producer Serious Sound and a few industry beats on the bonus tracks. Run This Town also features hot 16’s from industry elites like Jadakiss and Ransom. “If yall aint heard this- I don’t know what you’re listening to,” says Littles, the group’s manager, who decided to back them after a few freestyle and studio sessions while on the grind after he saw their strong determination and consistency.

Log on to www.purecashmagazine.com for the full video interview and download Run This Town on www. streetswannakno.com

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The Changing Landscape Of The Music Industry

band went on a wistful reminiscence of the early 00’s New York City electroclash scene, when “people were really into bands like Interpol and The Faint and we fit right in By: Annie Halo there, man..it was easier.” (“Um, it’s time for sound check.” “Oh, yeah.”) Alan Wilder, forAs a keyboardist in a New York City glam/ synth pop band, I’ve heard people merly of Depeche Mode and now of Recoil, commented on the “volume wars” and the blame everything from Napster, Kurt Cobain’s suicide, the economy, the subway, and perpetual battle of how to sell your product in an mp3 market. the sound guy. In the end, however, who Studio owners have cited things can we really “blame” when the RIAA threw their hands up long ago, Radiohead handed as practical as rising real estate and utilities costs, as well as older analog equipment fallout their album for whatever their fans decided it was worth (and have been monu- ing into ruin because not only is it difficult mentally successful as a result, to add to the to find people to do the repairs, but parts are becoming more scarce. (As the owner of puzzle), and the big studios are all closing? two vintage analog synthesizers, I can attest I recently read a book which disto this for sure!) Everyone blames the recescussed, in part, the main causes of most sion, some 90’s revivalists in flannel shirts plane crashes. The bottom line is that the plane crash most often occurs due to a series assured me it all changed when Kurt Cobain put that gun in his mouth, and at this point, of events, as opposed to one major catastrophe. More often than not, the plane ends I’m sure somebody somewhere is pointing the finger at the volcano in Iceland. up crashing because, in essence, people fail In order to really figure out why it’s to communicate properly with each other. a different game now, what makes it harder, I believe that this lack of communication is and more importantly, what we can do the root of any and all conflict throughout about it, please open your fifth grade hishistory. Furthermore, I believe that in the tory book to page 101 and start reading the entertainment industry, we are all guilty as first paragraph about dinosaurs. Relax, I’m charged; we have whittled down our comnot calling all you old-skool studio owners munications to notes on Facebook and tweets on Twitter. It gets people talking, but dinosaurs! I’m saying, this is just another pattern of evolution at work. All we have to it’s mostly fluff, as if our fifteen minutes of do is ask ourselves: why does anything befame has been appealed and now suddenly we want at least 600 friends instead or it’s not come endangered- or worse, extinct? Raise your hand if you know the answer. That’s happening. right: failure to adapt, whether intentional or These current issues are all at the root of the question I even ask myself: “What not. The dinosaurs died because something happened which changed their living envidoes it take to make it as an independent ronment into a world they were no longer artist in the music industry today and why is it so goddamn hard?” And let me tell you, equipped to survive in, and could not adapt to. (continued on purecashmagazine.com) I’ve asked everybody. The lead singer of my

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n e. The go for ming

Male Model??

By: Maury Zeller

Hey! Well, reason for the 2 ??’s after male model in subject line isn’t because I am unsure of myself or what the word model means. My reason for the question marks is due to my inability to decide which way to ride the great opportunistic city of LA. I’m a wanderer by nature. Comfort zones make me claustrophobic. So, I search and search. The current chapter in my journey is “male model??”. ha. No, seriously.

I’m a performer(singer) at heart. Discovered that I had a massive natural talent for it while in college at TCU in Fort WorthLESS, TX. Spent 4 1/2 years there, got my degree in Marketing, was sickened by the ignorance in the population to what life is really about.

To them: football, money, possessions, golf, Miller lite, sex and god (yes, those somehow intertwined w/ the unmarried folk). Anyways, the one great thing for me was my personal awakening to performance on stage. So, after college, I split for San Francisco to find some hippies and “earth-friendly” friends to mingle with(and man did I find ‘em, some you could smell before you

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Keep you

could see if walking across golden gate park). Started singing in a heavy rock n roll band- did that thing for about 8 months and got a bit tired of our sound and such, artistic differences- so I split once again for the entertainment hub of America.... Provo, Utah.. na,,, LA baby.

I’ve been here less than a month now.

Have a little studio in West Hollywood.

And I have been HUSTLING around this city for work. Applied for PT jobs, haven’t gotten one locked. I’ve already auditioned for 3 films and was an extra with a speaking role in an independent. ( both auditioning and being on a set were a first for me, and both intimidating for a virgin) I’ve talked to 3 modeling/talent agents and all they want is cash up front or exclusive rights to sell me, so I’m holding off. Been trying out with bands, ahhh, it has been nonstop. Next week: 1 casting call, 1 film reading, 2 photo shoots, 2 band tryouts, hopefully a cocktail or 3 bw these engagements... and hopefully a magazine shoot... ;) So, ya, basically, I’m going for all or nothing baby.

You either stick your damn skin out on the line in this city or crawl back to your place of origin with your tail stuck between your legs. Only failure in life is not attempting to fail.

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By: Paulie Cango

Some men are destined for greatness; the sons of men of power and privilege with their futures handed to them on a silver platter. Mine isn’t one of those stories. I wasn’t born with so many choices and opportunities. I was born into a life of hustling and scheming to make money. It was all about the money.

I watched as friends fell and became victims of the hood. I learned to not depend on people because they might not be here tomorrow. The only one I could rely on was me. Music became my medicine and I was on high on how it made me feel and drunk with its potential to change my life. It would be my way out but I had to focus on getting through today first.

The hustles and schemes continued as more and more people wanted in but it became too much.

They didn’t see beyond today like I did and I realized that these poisonous relationships were stifling me and I needed out.

I headed South, foolishly thinking that I would immediately pick up where I left off up North. I struggled to get a job but my fast attitude and aggressiveness failed me. I just didn’t fit in. I refused to give up even when my nights were filled with drama and club fights spurred on by whatever my substance of choice was at the time But I still had the music. The thought of it was

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Inside the mind of a maturing artist, What’s Now?

intoxicating and that propelled me forward. Keep hustling, keep making the money and then you can live the dream.

Overnight, my life changed. My son was born and I realized it wasn’t all about me anymore. The first time I held him in my arms, I didn’t let go for hours. I was no longer just that hustler, scheming and plotting to get by. I was a father now.

There isn’t a minute that goes by when I’m not conscious of that. When my son says, Daddy, can you make some songs without curses so I can listen to them? I know that I don’t want him to know that world. I want to keep him safe and give him those choices and opportunities that I never had. It’s such an awesome responsibility knowing that my son loves me and loves my music and wants to be like me.

The struggle becomes, how do I recreate myself to be someone that my son can be proud of, knowing that he’s watching and recording my every move? I need to move on to the next stage in my life but it isn’t without some mixed emotions for what I’m leaving behind. I take comfort knowing that those fleeting moments of pleasure from my past are nothing compared to the solace and comfort of living in the moment with my son.

I know now that allowing our children to discover their new selves may cause us to lose some of our old selves, but that’s how we’ll grow and become the role models we want to be. So many of us live our lives in conflict and struggle and think that’s the norm. Life doesn’t have to be a constant battle if we learn to adapt and recreate ourselves.

Far too often, we look past what’s right in front of us and look for, What’s next. What happened to, What’s now?

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function er hours

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Do We Network to do Business or find Love?

By Jennifer Evans

When we network our business, are we really networking ourselves?

I have discovered in Orlando that you could spend practically every day at a “business” networking function whether it is in the morning, afternoon or evening. There are networking breakfasts, luncheons, after hours and business social events. Are we really trying to find business connections, or are we tired of the so-called bar scene and looking for another alternative to disguise the fact that we are trying to find love?

Is networking the new “Bar” scene of the future?

Most of us in the business world that are not in our twenty’s cannot stand the typical “bar” scene and are looking for alternatives.

A networking event is the perfect cover. We are promoting our business and at the same time promoting ourselves without actually coming right out and making a personal ad.

Some of my friends go to as many networking events as possible not only to network their business, but in hopes of finding that special someone. I have noticed that some people are more comfortable in a “business” atmosphere rather than a “bar” atmosphere. There is no pressure. The appearance that you are there for a “pick-up”, is not apparent, even thought you actually are.

But, if we network our business to network ourselves, are we our business? Can we differentiate who someone actually is behind their business world?

Orlando is becoming one big networking city.

Is there room for Love in this network?

I believe there is, and you just need to know how to network yourself into the new “Bar” scene of Orlando.

Your Hopeless Romantic, Jenny

Phone# (407) 855-5888

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