2022 Listing Presentation

Page 1

LISTING YOUR PROPERTY WITH PUREWEST REAL ESTATE


Celebrating 50 years of building Relationships for Life. I am honored to present to you a proposal for the sale of your property. PureWest Real Estate is built on a legacy of excellence dating back to 1972, and a longstanding commitment to relationships for life. As the leading brokerage in Montana, PureWest has the reach and resources to give your home the exposure it deserves. Our localized expertise, combined with our statewide connections, produces results. As an exclusive Affiliate of Christie’s International Real Estate and Leading Real Estate Companies of the World, PureWest opens the door to a broad audience of potential buyers by offering unparalleled exposure through our proprietary marketing services. Your property represents a unique opportunity within the real estate market. I recommend a number of extensive marketing approaches, which are detailed on the following pages. I am extremely enthusiastic about the prospect of working with you, and am confident that the expertise and passion of my colleagues at PureWest Real Estate together with my proven track record, will make the sale process as seamless as possible and provide you with the greatest opportunity for success. I look forward to discussing my ideas with you.

PureWestRealEstate.com


PureWest: Montana’s Authority on Real Estate WHITEFISH COLUMBIA FALLS

1

BIGFORK

5 4

3

Building Relationships for Life in 14 cities across Montana with 18 locations to serve you.

6 STEVENSVILLE

7

BILLINGS

12 9

ENNIS

8

BIG SKY10

11

13 RED LODGE

14

PUREWEST LOCATIONS u KALISPELL

y LAKESIDE

11

17 1ST AVENUE EAST

115 BILLS ROAD

88 OUSEL FALLS ROAD, SUITE B

BIG SKY:

COMMERCIAL:

z POLSON

THE EXCHANGE AT BIG SKY

1204 1ST AVENUE EAST

50249 US HIGHWAY 93

RESORT

v WHITEFISH

{ MISSOULA

12

401 BAKER AVENUE

101 RAILROAD STREET WEST

708 NORTH ROUSE AVENUE

492 EAST 2ND STREET

| STEVENSVILLE

13

THE LODGE AT WHITEFISH LAKE

415 MAIN STREET

1321 DISCOVERY DRIVE

w COLUMBIA FALLS

} HAMILTON

14

494 ST. ANDREWS DRIVE

140 CHERRY STREET, #101

21 BROADWAY AVENUE NORTH

x BIGFORK

~ ENNIS:

420 ELECTRIC AVENUE

222 E MAIN STREET, SUITE 1A

BOZEMAN: BILLINGS: RED LODGE:

PureWest Real Estate: 220 Sales Associates | 18 Locations | Statewide | $2.2B in Sales Christie’s International Real Estate: 32,000 Sales Associates | 940 Offices | 50 Countries | $500B in Sales Leading Real Estate Companies of the World: 150,000 Sales Associates | 4,600 Offices | 70 Countries | $296B in Sales


WE SET THE STANDARD

FOR RECORD-SETTING SALES IN MONTANA PureWest Real Estate successfully closed more than 2.2 billion dollars in sales volume in 2021. That exceeds any other brokerage in the state of Montana. We are committed to setting the standard for real estate excellence and building relationships that last.


#1 Brokerage in Montana: PureWest Real Estate 2021 Year-End Statewide Market Breakdown: Competitor Analysis

“We Set the Standard

$1,598,662,998 Competitor 1

for record-setting sales across Montana with $2.2 billion in closed volume in 2021.

Compared to our competition, there is no comparison!”

$629,417,919 Competitor 4

$759,648,455 Competitor 3

$1,069,549,010 Competitor 2

$2,238,716,983 | PureWest Real Estate

THE CLEAR MARKET LEADER

*Statistics compiled from 1/1/21-12/31/21 using PureWest Real Estate in-house sales tracking for company sales. Competitor closed sales volume as reported in MRMLS, Billings MLS, and Big Sky Country MLS for the same time frame. All property types are included. PureWestRealEstate.com


OUR STORY OF SUCCESS

PureWest Real Estate understands what drives the unique, local real estate market. Our knowledge, proprietary tools, and proven strategies give our company, agents, and the clients we serve a definitive edge over the competition every time.

$1,603,006,975 2020

Today’s real estate climate demands tailored strategies that keep pace with advancing technology and sophisticated homebuyer behavior. Our company can successfully market your home to the highest level and deliver motivated buyers, while maintaining a commitment to the personalized service and respect that ensures a lasting relationship built on trust.

$962,539,759 2019

$886,185,548 2018

$773,252,452 2017

$616,731,127 2016

*Statistics compiled from 1/1/16-12/31/21 using PureWest Real Estate in-house sales tracking for company sales. All property types are included.

PureWestRealEstate.com

$2,238,716,983 | 2021

When it comes to results, PureWest’s track-record is unmatched. We have helped thousands of buyers and sellers achieve their goals, positioning us as the #1 brokerage in Montana. We experienced incredible success in 2021 resulting in record-setting performance. The chart below illustrates our remarkable growth in overall sales volume since 2016.


The First Choice for Montana Consistent Performance

2021

LISTINGS SOLD $663M 30%

PureWest Real Estate Statewide Sales Volume: $2,238,716,983

REPRESENTED BUYER & SELLER $997M 44%

2021 PureWest Real Estate Successfully Closed Transactions: 2,043

BUYERS SERVED $578M 26%

Represented Buyer & Seller

505 Transactions

Represented Buyer

779 Transactions

Represented Seller

759 Transactions

0

100

200

300

400

500

600

700

800

900

*Statistics compiled from 1/1/21-12/31/21 using PureWest Real Estate in-house sales tracking for company sales.

PureWestRealEstate.com


WE SET THE STANDARD FOR AWARD-WINNING MARKETING Our nationally-recognized marketing professionals expertly combine compelling content, visual design, and strategic execution to create print and digital advertising that engages consumers and gives your home the exposure it deserves.


Exclusive Marketing Program: PureAdvantage

PureAdvantage PureWest is committed to delivering the best service to our clients through our exclusive marketing program, PureAdvantage: • Innovative marketing practices • Professional photography to build buyer emotion • Beautifully produced print advertising • State-of-the-art technology • Strategic online exposure and lead capture • Continuing education to further strengthen pricing analysis strategies, negotiating techniques, and buyer qualification procedures • Community involvement

Building Buyer Emotion Professional visual media is a key element in our world-class marketing plan. Quality imagery allows us to showcase your home at its best by: • Capturing attention • Creating an irresistible connection • Presenting an unforgettable image

Studies show that properties with professional photos sell faster and for more money.

VIDEOGRAPHY

PureWestRealEstate.com

AERIAL PHOTOGRAPHY

3D VIRTUAL TOURS


Innovative Exposure: PureWestRealEstate.com Exceeding Industry Standards

1,000,000+

224,000+

USERS IN 2021

PAGE VIEWS IN 2021

*93% OF BUYERS USE THE INTERNET IN THEIR SEARCH PROCESS. WE KNOW THE FASTEST WAY TO REACH THEM.

Device Segmentation TABLET VIEWS:

Traffic Sources ORGANIC

4%

REFERRAL:

7%

SEARCH:

57%

MOBILE VIEWS:

56%

DESKTOP VIEWS:

40% Website Features

• PureWestRealEstate.com is mobile responsive, which optimizes your home for mobile users • Live chat feature - visitors interact with a live PureWest representative • Explore Montana properties by lifestyle: waterfront, ranch, commercial, and land • Dynamic mapping feature for a targeted search experience • Favorite your custom searches and listings, save for later and get email updates • Access our exclusive Pure Montana magazine and market trend reports • Editorial-style blog highlighting Montana properties • Interact with elite real estate professionals * 2020 National Association of REALTORS® Home Buyer and Seller Generational Trends report.

PureWestRealEstate.com

SOCIAL:

6%

DIRECT:

22%

PAID SEARCH:

Top Referring Websites

7%


Digital Marketing

Marketing your property

Broad and Powerful Online Reach

24 HOURS A DAY 7 DAYS A WEEK Your first showing is online.

1,000,000 monthly page views WWW.CHRISTIESREALESTATE.COM

WWW.PUREWESTREALESTATE.COM

Luxury properties over $750,000 are syndicated to the Christie’s website

Up-to-the minute tracking, live chat, statistics, exposure

WWW.ZILLOW.COM

REGIONAL MLS SITE

WWW.TRULIA.COM

WWW.REALTOR.COM

WWW.LISTHUB.COM

WWW.LEADINGRE.COM

Syndication to 80 real estate websites

Engaged Social Network

Targeted Digital Advertising

Compelling Email Marketing

Highly effective

SOCIAL STRATEGIES attracting

local and global

monthly e-newsletter

buyers

Reaching over 28,000+ subscribers

PureWestRealEstate.com


Digital Listing Campaigns Powered By

PureWestRealEstate.com

Highly successful digital advertising campaigns generating over 10 MILLION views in 2021!


Print Media Attracting Qualified Buyers through Targeted Publications

PureWest Lifestyle Magazine:

PURE MONTANA - PureWest exclusive - Statewide distribution - 75,000 annual circulation - 10,000 direct mail to affluent households in Montana

WHITEFISH LAKE ACCESS RETREAT

WHITEFISH, MONTANA | Offered by Trails West Real Estate

WHITEFISH LAKE ACCESS RETREAT

WHITEFISH, MONTANA

PROPERTY HIGHLIGHTS: 3 bed, 3 bath, 1898 sq ft

105 Roaring Creek Road | $998,000 | MLS# 334008

10 acres professionally thinned forest

Whitefish retreat on 10+ acres with expansive lake views, shared lakeshore ownership, boat slips and beach. End of road privacy with additional building site for future expansion. Recreational playground with professionally thinned forest for

Lake access and boat slip

easy access to spring, rock outcrop & trails. Open floor plan, custom kitchen, reading nook & wrap around deck for serene

Granite countertops, custom backsplash soapstone wood stove & convection heat

summer sunset views. Sold turnkey.

6 minutes from downtown Additional building/septic site designed for comfort & convenience Sold turnkey AGENT NAME name@purewestmt.com 000-000-0000 PureWest REAL ESTATE 1380 Wisconsin Avenue, Whitefish office: 000-000-0000 www.purewestrealestate.com

R E L AT I O N S H I P S f o r L I F E .

Information deemed reliable, but not guaranteed

Custom property brochures, flyers, and postcards

FEATURED REAL ESTATE COMMERCIAL OFFICE:

KALISPELL OFFICE:

17 1st Ave. East 406.751.5600

1204 1st Ave. E, Kalispell 406.751.4330

COLUMBIA FALLS OFFICE:

LAKESIDE OFFICE:

4941 St. Andrews Dr. 406.892.2801

115 Bills Road 406.844.6050

WHITEFISH OFFICE:

401 Baker Ave. 406.862.4900

BIGFORK OFFICE:

POLSON OFFICE:

420 Electric Ave. 50249 US Hwy 93. 406.837.7050 406.883.0961

UNDER CONTRACT

MONTANA’S OLDEST BULL RIDER IS ALSO ONE OF THE BEST GOLF COURSE

WATERFRONT

WATERFRONT

380 SUGARBOWL CIRCLE, WHITEFISH

LOT 8 POMEROY TRAIL, EUREKA

PARCEL D SOPHIE LAKE RD, EUREKA

• 7 Acres in Iron Horse golf community • Whitefish Lake views • Whitefish Mntn Resort views • Backs up to Whitefish Trail system MLS#22018214 $1,295,000

matt BuCkmaster - 406-261-8350

R E D I S C OV E R

SUMMER

WATERFRONT

WATERFRONT

LAND

395 MARCO BAY DRIVE, SOMERS

1233 SPRING PRAIRIE RANCH ROAD, WHITEFISH

• Flathead Lake watefront home • Over 100 ft of lake frontage • Improvements to dock and rail system • Views of Wild Horse, Cromwell Island MLS#22012529 $825,000

daVid FetVeit - 406-249-1764

• Stunning Marco Bay Estate • 475 ft of frontage, 7 Acres • Views from decks, covered dock, slip • Home, guest cabin, garage bunk room MLS#22001897 $5,450,000

daVid FetVeit - 406-249-1764

• Incredible panoramic mountain views • 46 Acres ready to build • Electric and phone to the site • Close to all Whitefish has to offer MLS#22017005 $580,000

sean aVerill - 406-253-3010

PureWest Real Estate successfully closed more than 1.6 billion dollars in sales volume in 2020, surpassing every other brokerage in the state of Montana. We are committed to setting the standard for award-winning marketing, local expertise, statewide connections, global exposure, and extraordinary service.

www.PureWestRealEstate.com

DESTINATION GLACIER

PureWestRealEstate.com

• 220 ft of Sophie Lake frontage • Power and phone to property • Level building sites, huge views • 2.15 Acres, Approved for 2 homes MLS#22100311 $599,000

JoHn and Cindy rutH - 406-890-0155

43139 LIDDELL LANE, DAYTON

FOR REAL ESTATE IN MONTANA

LIFE ON THE BIG LAKE

of Big Sky Country - Distributed across Montana - Online syndication - Published 8x per year - 20,000 circulation

JoHn and Cindy rutH - 406-890-0155

WE SET THE STANDARD

ESCAPE TO THE WILD

Homes and Land

• 150 ft of Glen Lake frontage • Power-phone-internet-well-septic • One acre, mountain views, aspens • Easy, level building spots MLS#22013311 $475,000

FREE

1 SUMMER 2015

X X X X X X | F L AT H E A D L I V I N G

Features in regional magazines - Partnerships with high-quality magazines where properties are showcased

Exposure in local newspapers - Advertising in local news publications throughout our service areas


Recognition Across North America: Prestigious Awards

PureWest Ranks Among Top Real Estate Companies in the Nation The prestigious 2021 REAL Trends 500, Swanepoel Mega 1000, and RIS Media’s Top 1000 reports all recognized PureWest as one of the nation’s top producing brokerages with $1.3 billion in residential sales volume and 1,685 residential transactions in 2020. PureWest ranks: • 245th among residential brokerage firms in the nation. • 147th among privately-owned independent brokerages. • 80th among the Leading Real Estate Companies of the World affiliated brokerages. • 1st year making the esteemed Billionaire’s Club list.

PureWest Named Best Real Estate Agency in the Flathead Valley PureWest Christie’s International Real Estate was voted the #1 BEST REAL ESTATE AGENCY in the Daily Inter Lake’s “Best of the Flathead” reader’s poll for four consecutive years!

PureWest Receives National Recognition for Marketing and Branding For three consecutive years, PureWest Real Estate received Marketing Awards based on excellence in creativity, quality, and overall presentation and effectiveness. In 2021, we were honored with 1st Place Awards in the categories of Best Company Brand & Property Advertising, Best Brand Builder, and Best Internal Promotions. These prestigious awards are presented by Leading Real Estate Companies of the World, an invitation-only global community of more than 550 independent real estate firms.

PureWestRealEstate.com


#1 in the World: Christie’s International Real Estate The Leading Global Luxury Real Estate Network

Just as Christie’s facilitates great art sales, Christie’s International Real Estate assembles the world’s leading luxury real estate experts, trained and dedicated to providing the highest quality of personalized home buying and selling services. Through world-class marketing platforms, collaboration with our auction house colleagues, and the efforts of our hand-selected global network of talented real estate brokers, we open the door to an exclusive collection of high networth home buyers.

The Christie’s brand is instantly recognized and immediately distinguishes your home from all others.

50

Countries

940 Offices

32K

Sales Associates

CURATED NETWORK OF REAL ESTATE SPECIALISTS REPRESENTING

11,000 ˜ Number of Luxury

Properties Worldwide

Value of Luxury Properties Worldwide

Properties by price (number of properties)

PureWestRealEstate.com

US$43B

US$500B ˜ Real Estate Sales Over the Last Five Years

Properties by region (value of properties)


Global Affiliations: Leading Real Estate Companies of the World Strategic Partnerships, Endless Opportunities

INDUSTRY-LEADING SALES

WORLD-CLASS SERVICE

POWERFUL MARKETING

ELITE REFERRAL

As an affiliate of Leading Real Estate Companies of the World®, our brokerage is a local and global market leader. LeadingRE’s world-class marketing resources and connections allow us to provide you with a truly exceptional real estate experience. We bring you the power of our worldwide invitation-only network, a global organization connecting tens of thousands of buyers and sellers every year. Our network dominates in home sale units among the top 550 U.S. real estate firms and overall was responsible for over 1.3 million transactions and $296 billion in homes sales in 2020. We can assist you anywhere in the world. We have access to the highest caliber of real estate professionals in over 70 countries and across six continents. When buying or selling property outside of our local market, our world-class connections can help with real estate needs throughout our continent and to points around the globe.

NETWORK

RELOCATION SERVICES

GLOBAL REACH

LOCAL EXPERTISE

PureWestRealEstate.com

WE’RE LOCAL WE’RE GLOBAL®


Industry Leader in Sales: Leading Real Estate Companies of the World Leading RE Network Outperforms Competitors

MORE U.S. HOME SALES VOLUME

$36 BILLION MORE U.S. HOME SALES VOLUME IN 2020 THAN ANY OTHER REAL ESTATE NETWORK, FRANCHISE, OR BROKERAGE BRAND.

®

$296 Leading Real Estate Companies of the World $260 $207 $152

L eading Real Estate Companies of the World®

$110

Keller Williams

$97

Coldwell Banker

$96

Compass

$72

B erkshire Hathaway HomeServices Sotheby’s International Realty

$37

RE/MAX eXp Realty

$29

Redfin

$29

Century 21 Douglas Elliman

$23

Homesmart $20

Corcoran Better Homes and Gardens

$11

ERA $11 $0

$50

$100

$150

$200

Volume shown in billions of dollars. This bar chart is sourced from REAL Trends 500 for 2020, realtrends.com.

PureWestRealEstate.com

$250

$300


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