E X T R A O R D I N A R Y A R T. EXCLUSIVE HOMES.
The World’s Most Exclusive Homes
We are honored to present to you our proposal for the sale of your home. As an exclusive Affiliate of Christie’s International Real Estate, we at PureWest Real Estate open the door to an affuent worldwide audience of potential home buyers by offering unparalleled global exposure through our proprietary marketing services and our connection to Christie’s, the world’s leading art auction house and luxury real estate brand. Your property represents a unique home buying opportunity within the luxury real estate market. I recommend a number of proven marketing approaches, which are detailed on the following pages. We are extremely enthusiastic about the prospect of working with you on the sale of your home, and are confident that the expertise and passion of our colleagues at PureWest Real Estate, together with our proven track record, will make the sale process as seamless as possible and provide you with the greatest opportunity for success. We look forward to further discussing our ideas with you.
PureWestRealEstate.com // ChristiesRealEstate.com
Christie’s: Christie’s:The TheWorld’s World’sLeading LeadingArt ArtBusiness Business Christie’s: The World’s Leading Art Business
CHRISTIE’S GLOBAL HEADQUARTERS, 8 KING STREET, LONDON CHRISTIE’S GLOBAL HEADQUARTERS, 8 KING KINGSTREET, STREET, LONDON CHRISTIE’S GLOBAL HEADQUARTERS, 8 LONDON
Christie’s is the world’s leading art auction house, having built its name on a foundation of expert, trusted advice and discreet service it has provided to its exclusive, prequalified clientele for more than 250 years. Since opening its doors in 1766, Christie’s has conducted the greatest and most celebrated auctions through the centuries, providing a popular showcase for the unique and the beautiful. Today it is the world’s premier art auction business, setting the standard for international art sales. Christie’s offers approximately 350 auctions annually in over 80 categories.
Christie’s clients who buy and sell
Christie’s has a global presence in 46 countries, with 10 salerooms worldwide including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich, Hong Kong, and Shanghai, reaching qualified buyers wherever they may be in the world.
Christie’s clients who buy and sell fine art often request real estate fine art often request real estate services. To satisfy this demand, Christie’s clients who buy and sell services. To satisfy this demand, Christie’s implemented an estate innovative fine art often request real The Christie’s brand is synonymous with tailored, trusted service. Our clients Christie’s implemented an innovareal estate venture in 1995. services. Toestate satisfyventure this demand, have come to depend on that service for over 250 years. tive real in 1995. Christie’s implemented an innovative Christie’s is the world’s leading art auction house, having built its name real estate venture of inexpert, 1995. trusted advice and discreet service it has on a foundation
Christie’s is the world’s leading art auction house, having built its name on a foundation of expert, trusted advice and discreet service it has PureWestRealEstate.com // ChristiesRealEstate.com
Christie’s International Real Estate The Global Authority on Luxury Property
48
Countries
940
Offices
$510B+
In luxury property sales over the last 5 years
As a wholly owned division of Christie’s, Christie’s International Real Estate is the only global real estate company owned by a fine art auction house. We connect buyers and sellers of the world’s most important residential properties. Supported by Christie’s auction house, our invitation-only real estate network offers the same tailored, trusted, expert service upon which Christie’s clients have depended for over 250 years. We focus exclusively on luxury real estate, and our affiliated brokerages demonstrate continued success in luxury property sales with a combined total of more than US$510 billion in luxury property sales over the last 5 years. Our unique international perspective on the worlds of art and luxury, our unparalleled service, and local expertise through our worldwide network, have made Christie’s International Real Estate the global authority in the marketing of distinctive properties.
The Christie’s brand is instantly recognized and immediately distinguishes your home from all others.
The Fine Art of Global Real Estate Just as Christie’s curates great art sales, Christie’s International Real Estate assembles the world’s leading luxury real estate experts, trained and dedicated to providing the highest quality of personalized home buying and selling services.
PureWestRealEstate.com // ChristiesRealEstate.com
Through world-class marketing platforms, collaboration with our auction house colleagues, and the efforts of our hand-selected global network of talented real estate brokers, we open the door to an exclusive collection of high-net-worth home buyers.
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Christie’s International Real Estate built its reputation on the rigorous selection of our Affiliates: Christie’sInternational InternationalReal RealEstate Estatebuilt builtits itsreputation reputationon onthe therigorous rigorousselection selectionof ofour ourAffiliates: Affiliates:an anexclusive exclusivegroup groupof ofthe the Christie’s world’s top brokerages. The leaders in their local markets, these firms meet our strict standards world’stop topbrokerages. brokerages.The Theleaders leadersin intheir theirlocal localmarkets, markets,these thesefirms firmsmeet meetour ourstrict strictstandards standardsof ofexcellence excellenceby by world’s demonstrating continual success in luxury property sales and upholding the values of the Christie’s brand. Only one demonstrating continualsuccess success luxury property sales and upholding thevalues values ofthe theChristie’s Christie’s brand. Only one demonstrating continual ininluxury property sales and upholding the of brand. Only one Christie’sInternational International RealEstate Estate builtitsits reputation onthe the rigorous selection ofour ourAffiliates: Affiliates: anexclusive exclusive group the Christie’s Real built reputation on rigorous selection of an group ofofthe company in each location is entrusted to use the Christie’s brand. Taken as a whole, our network is beyond comparison. company in each location is entrusted to use the Christie’s brand. Taken as a whole, our network is beyond comparison. world’s top brokerages. The leaders in their local markets, these firms meet our strict standards of excellence by company in each location is entrusted to use the Christie’s brand. Taken as a whole, our network is beyond comparison. world’s top brokerages. The leaders in their local markets, these firms meet our strict standards of excellence by Christie’s International Real Estate built its reputation on the rigorous selection of our Affiliates: an exclusive group of demonstrating continualsuccess success luxury property sales andupholding upholding thevalues valuesof ofthe the Christie’s brand. Onlyone one by the world’s top brokerages. The leaders inproperty their local markets, these firms meet our strict standards ofOnly excellence demonstrating continual ininluxury sales and the Christie’s brand. demonstrating continual success in luxury property salesbrand. and upholding values of the Christie’s brand. Only one companyinineach each location entrusted use theChristie’s Christie’s brand. Takenasasathe awhole, whole, our network beyond comparison. company location isisentrusted totouse the Taken our network isisbeyond comparison. company in each location is entrusted to use the Christie’s brand. Taken as a whole, our network is beyond comparison.
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Achieved the highest-priced residential real estate sale Achievedthe thehighest-priced highest-pricedresidential residentialreal realestate estatesale sale Achieved Achieved the highest-priced residential real estate Achieved thehighest-priced highest-priced realestate estate sale Achieved the real sale 2016 across 25 cities destinations globally in 2016across across 25cities cities&&residential &residential destinations globally inin 2016 25 destinations globally sale in 2016 across cities&&& destinations globally 2016 across 2525 cities destinations globally inin2016 across 25 cities destinations globally
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COPPER BEACH FARM COPPER BEACH FARM COPPER BEACH FARM COPPER BEACH FARM COPPER BEACH FARM COPPER BEACH FARM Greenwich, Connecticut Greenwich, Connecticut Greenwich, Connecticut Greenwich, Connecticut Greenwich, Connecticut Greenwich, Connecticut US$120,000,000 US$120,000,000 US$120,000,000 US$120,000,000 US$120,000,000 US$120,000,000
More than 43 million website visits More than 43 million website visits More than 43 million websitevisits visits More than 43 million website More than 43 million website visits More than 43 million annually across our luxury real estate network annually across our luxury real estate network annually across our luxury real estatenetwork network annually across our luxury real estate network annually across our luxury real estate annually across our luxury real estate network *As of September 2017 As 2017 September 2017 AsAs of of September Asof ofSeptember September 20172017 As of September 2017
Representing the world’s mostexclusive exclusive Representing the worldÕs most exclusiveproperties properties Representing the worldÕs most exclusive properties Representing the worldÕs most properties Representing the worldÕs most exclusive properties Representing the worldÕs most exclusive properties THEPLAYBOY PLAYBOYMANSION MANSION THE THE PLAYBOY MANSION THE PLAYBOY MANSION THE PLAYBOY MANSION THE PLAYBOY MANSION Los Angeles, California Los Angeles, California LosAngeles, Angeles,California California Los Los Angeles, California US$100,000,000 US$100,000,000 Los Angeles, California US$100,000,000 US$100,000,000 US$100,000,000
US$100,000,000
THE BUBBLE PALACE THEBUBBLE BUBBLEPALACE PALACE THE Cannes, France Cannes,France France Cannes, US$350,000,000 THE BUBBLE PALACE THE€350,000,000 BUBBLE PALACE €350,000,000 THE BUBBLE PALACE
Cannes, Cannes,France France Cannes, France €350,000,000 €350,000,000 €350,000,000
BILLIONAIRE BILLIONAIRE BILLIONAIRE Los Angeles, California Los Angeles, California Los Angeles, California US$250,000,000 BILLIONAIRE BILLIONAIRE US$250,000,000 US$250,000,000 BILLIONAIRE
Los LosAngeles, Angeles,California California Los Angeles, California US$250,000,000 US$250,000,000 US$250,000,000
ELAINEESTATE ESTATE ELAINE Sydney, Australia Sydney, Australia ELAINEESTATE ESTATE ELAINE ELAINE ESTATE US$60,000,000 (listprice) price) US$60,000,000 (list ELAINE ESTATE Sydney, Australia Sydney, Sydney,Australia Australia Sydney, Australia US$60,000,000 (list price)
US$60,000,000 US$60,000,000(list (listprice) price) US$60,000,000 (list price)
PureWestRealEstate.com // ChristiesRealEstate.com
Maximum Visibility: Attracting Qualified Buyers to your home
Maximum Visibility: Attracting Qualified Buyers to your Home
A distinguished home requires a distinctive showcase. Properties listed with the Christie’s International Real Estate network gain unrivaled international exposure. Given the exclusive nature of the Christie’s affiliation, no other local real estate company can offer such direct exposure to qualified potential buyers. Our advertising and marketing platforms A distinguished home requires are a distinctive showcase. Properties theplatforms, Christie’s International Real Estate designed to achieve maximum results acrosslisted diverse with marketing including traditional print media, digital advertising, auction house exposure, social media, nature high-visibility luxuryChristie’s events, and affiliation, public relationsno vehicles. network gain unrivaled international exposure. Given the exclusive of the other local
real estate company can offer such direct exposure to qualified potential buyers. Our advertising and marketing platforms are designed to achieve maximum results across diverse marketing platforms, including traditional print Digital* Print* media, digital advertising, auction house exposure, social media, high-visibility luxury events, and public relations • christiesrealestate.com • High-impact advertisement and editorial features in vehicles. leading global publications • christies.com • Property brochures distributed to Christie’s auction • Luxury Defined blog house venues and affiliate offices across the globe • Highly targeted data-driven digital advertising • Christie’s International Real Estate magazine: a keepsake Listings syndication in leading luxury international • PRINT MEDIA quarterly publication distributed throughout the world publications including mainland China Social media promotions • Advertising and Editorials • Lifestyle booklets distributed throughout Christie’s and • Targeted email campaigns mailed directly to qualified clients Targeted placement in world-leading publications, including New The Wall Street Journal, Robb on Affiliate network websitesThe through our York Times, • Exposure • Thought leadership pieces exclusive listings widget Report, Country Life, and Financial Times. * Digital marketing opportunities are subject to availability
Property Brochures Professionally produced and distributed to Christie’s salerooms and Affiliate brokerage offices across the globe. Christie’s International Real Estate Magazine • Industry-leading quarterly publication with distribution of approximately 45,000 • Available at Christie’s salerooms, five-star hotels, departure lounges, private member clubs, exclusive spas and salons, luxury apartments, and Affiliate offices across the world • Digital version available on christiesrealestate.com and Luxury Defined blog • 3,000 fully translated Chinese language magazines distributed to high-net-worth individuals in Mainland China, Hong Kong, Thailand, Taiwan, and Singapore
Powerful Digital The Luxury Edition & Social Reach collection of the world’s finest properties. Each edition is a tour Produced annually, The Luxury Edition is a curated inside some of the world’s most desirable homes through more than 100 pages of stunning photography and fascinating stories. Luxury Defined White Paper Powerful annual thought-leadership report on the global prime property market, generating international press and influencer exposure. All data as of September 30, 2018
PureWestRealEstate.com // ChristiesRealEstate.com
Strategic Online Exposure DIGITAL MEDIA christiesrealestate.com Showcases the world’s finest US$1 million+ property listings, many valued at more than US$10 million, in 19 languages. Millions of qualified visitors, 60% of whom are non-U.S., are reached annually through sophisticated search engine marketing and inbound marketing campaigns. The site showcases properties through SEO-optimized content, virtual and 3D tours, and high-definition videos. christies.com Promotes select global network property listings prominently, driving auction house clients to christiesrealestate.com. Website Syndication (English and Chinese language) To high-profile publications, including Financial Times, The New York Times, The Wall Street Journal, Mansion Global, PropGoLuxury, and Zaobao, as well as global Affiliate websites. Luxury Defined Blog Editorial-style features highlight select properties from our global network alongside elegant editorial. Social Media Engages a global community of followers on Facebook, Twitter, Instagram, LinkedIn, and Pinterest. We have the most Facebook followers of any luxury real estate network and the most engaged Instagram account. Digital Advertising Targets investors and luxury lifestyle connoisseurs through the real estate and business sections of premium publications, and on the Google Display Network. Email Marketing Campaigns Selectively target our extensive database of opted-in subscribers to our website and luxury lifestyle blog.
our MARKETING
SERVICES
PRINT MEDIA
DIGITAL MEDIA
Advertising and Editorials
christiesrealestate.com
Targeted placement in world-leading publications, including The New York Times, The Wall Street Journal, Robb Report, Country Life, and Financial Times. Property Brochures
Professionally produced and distributed to Christie’s
Showcases the world’s finest US$1 million+ property listings, many valued at more than US$10 million, in 19 languages. PureWestRealEstate.com // ChristiesRealEstate.com Millions of qualified visitors, 60% of whom are non-U.S., are reached annually through sophisticated search engine marketing and inbound marketing campaigns. The site showcases
High-Profile Events and Public Relations: Reach Affluent Buyers A ‘Serene’ Loft in Manhattan’s West A ‘Serene’ Loft in Manhattan’s West A ‘Serene’ Loft in Manhattan’s West Village Village Village May 10, 2018 10:00 a.m. ET
May 10, 2018 10:00 a.m. ET May 10, 2018 10:00 a.m. ET
Restaurateurs Restaurateurs transformed raw space into a peaceful retreat, complete with a bonsai maple tree on the transformed raw space into a peaceful retreat, complete with a bonsai maple tree on the terrace. It is now listed for $3.75 million. terrace. It is now listed for $3.75 million. Restaurateurs transformed raw space into a peaceful retreat, complete with a bonsai maple tree on the terrace. It is now listed for $3.75 million.
You Can Buy Billy Joel's Fully Furnished Florida Home It even comes with the Piano Man's own piano.
PureWest Real Estate is a vital part of the Christie’s International Real Estate global network of the world’s top brokerage firms. PureWest Real Estate can tailor the marketing efforts for your property in combination with additional strategies to target your local market.
Crooner Billy Joel is ready to part with his Palm Beach County mansion, and he's including the home's furnishings in the deal. The musician purchased the 13,000-square-foot house in Manalapan (about 10 miles south of the town of Palm Beach) for $11.8 million in 2014, according to Zillow. After first listing it for $19.5 million in 2015, Joel has lowered the asking price to $16.9 million. Scroll down for a look inside.
The house is located at 1920 South Ocean Boulevard, facing Florida's client newsletter Intracoastal Waterway. and Chinese language client newsletter,
EVENTS
and dedicated property emails to targeted Christie’s clients
Promotions that leverage the natural overlay of fine art and luxury real estate, on prominent display at many of Christie’s sales and other luxury lifestyle events, reaching high-net-worth individuals, many of whom are discerning Promotions thatbuyers. leverage the natural overlay of fine potential
EVENTS
• Wine tastings, jewelry appraisals, and fine art sale previews hosted at residences offered for sale
art PUBLIC RELATIONS and luxury• Events real estate, on prominent display at many of at Christie’s major art sales in London, Geneva, Press strategies designed to maximize exposure for Affiliates Moscow, Dubai, Shanghai, and Hong Kong Christie’s sales and other luxury lifestyle events, reaching PUBLIC RELATIONS and properties in acclaimed news outlets and drive traffic to • Auctionindividuals, house banners and lobby displays, duringare discerning high-net-worth many of whom listings on christiesrealestate.com. important sales and year-round potential buyers. Press strategies designed to inmaximize exposure for Af• Press releases for select high-profile listings for promotion • Placement in Christie’s catalogue advertisements local and targeted regions andproperties additional press opportunities filiates and in acclaimed news outlets and to Luxury lifestyle events such as the Concours d’Elegance • Property features influentialto publications news • Events• at Christie’s major art sales in London, Genedriveintraffic listingsand onthechristiesrealestate.com. • Christie’s client communications opportunities, such as media as the subject of editorial features, lifestyle pieces, va, Moscow, Dubai, Shanghai, and Hong Kong monthly real estate newsletter, inclusion in Christie’s global property roundups, travelogues, and business reports • Auction house banners and lobby displays, during • Press releases for select high-profile listings for important sales and year-round promotion in local and targeted regions and additional • Placement in Christie’s catalogue advertisements press opportunities • Luxury lifestyle events such as the Concours d’Ele• Property features in influential publications and the GLOBAL AUTHORITY IN LUXURY REAL ESTATE gance news media as the subject of editorial features, lifestyle Christie’s International Real Estate, wholly owned by Christie’s, is the only global real estate company owned by a fine art • Christie’s auction clienthouse. communications opportunities, such pieces, property roundups, We focus exclusively on luxury residential properties. Our unique perspective on the worlds of art andtravelogues, and business high-end homes, combined with inclusion our leading network of real estate brokers, make Christie’s International Real Estate the as monthly real estate newsletter, in Christie’s reports authority in the marketing and selling of distinctive properties. global client global newsletter and Chinese language client newsletter, and dedicated property emails to targeted Christie’s clients • Wine tastings, jewelry appraisals, and fine art sale Art. Beauty. Provenance. previews hosted at residences offered for sale christiesrealestate.com
PureWestRealEstate.com // ChristiesRealEstate.com
Why PureWest Christie’s International Real Estate?
Trusted Advice, Local Expertise, Exceptional Service, Outstanding Results Your broker is your window to the real estate world. Choose a brokerage firm and an agent with integrity, reach, and a history of trusted service. • PureWest Real Estate is the dominant luxury broker in Montana, chosen by Christie’s International Real Estate to represent you in your home territory. • PureWest leads the luxury market in Montana with the highest closing percentage of luxury sales. • PureWest has been bringing important properties to the global market since 1972. • Our buyers are global and are sourced via our own physical and online presence, our global network of Affiliates, and Christie’s. • We represent exceptional properties. Our brands and customized marketing approach will help your fine property stand out in the marketplace. • PureWest Real Estate will market your property to our database of potential buyers both regionally and globally. • Our networking, negotiating, and marketing skills will get you the highest price for your property, while helping you to navigate the legal, logistical, and financial elements of transacting in luxury real estate.
PureWestRealEstate.com // ChristiesRealEstate.com