PURITY LIFE AUDIENCE DATA
Purity Life is Canada’s Leading Natural Health Product Distributor with 4 distribution centres.
6000+ Retailer Email Subscribers
Print Content Mailed to 3000+ Retailers
OFFICE / SIÈGE SOCIAL
Let our experienced Marketing team help you create a plan to give your brand the attention it deserves.
8000+ Followers on Social Media
24K+ CustomerLink Users
PROMOTIONS & PRE-BOOKS
Connect with your Catetory Specialist for more information on PLIC Promotions and Pre-Books. Pair your deals with our advertising opportunities to maximize impact.
If you are looking to participate in our promotions and pre-books, new products and product updates must be submitted a minimum of 4 weeks prior to the PLIC deal deadline.
PURITY PULSE MAGAZINE
Full and Half Page Ads
Option to upgrade to inside front, inside back, or back cover. Limited space available.
New Product Listing Image
Draw attention to your newly listed SKUs, placed directly above your new product listing.
Featured Products
Also included on CustomerLink for 1 month
Highlight line extensions, seasonal items and/or products on promotion. Provide a 5-10 word tag-line, copy (75 words maximum), and 2-3 PL Codes. We will pull product shots directly from PLIC to be featured.
Educate retailers on why they should purchase your products with themed seasonal features. Provide a 5-10 word tag-line, copy (75 words maximum), and 2-3 PL Codes. We will pull product shots directly from PLIC to be featured. Jet-Set
Seasonal Features
Polybag Insert
Get product into the hands of 3000+ retailers across Canada. Inserted directly into the poly bag of the Magazine. Minimum 3000 pieces required. Insert options include pamphlets, sachets, product samples, or catalogues. Pricing based on weight and format of insert provided.
DIGITAL MARKETING
WEB & SOCIAL MEDIA
12K+
Social Media Followers
Social Post and Story
Reach over 8000+ Purity Life Instagram, Facebook and TikTok followers with your option of static or video content.
Purity Pulse Newsletter Addition
Highlight your brand, products and promotions in our bilingual monthly newsletter. Limited to 1 brand per month.
Individual Brand E-Blast
Showcase your brand, products and/or promotions with a brand e-blast linking directly to CustomerLink for a streamlined ordering process.
Maximize exposure on CustomerLink by linking your image directly to your brand listing. Reserve for a 2-4 week period.
CustomerLink Sticky Square
Spotlight your brand product using our carousel ‘sticky square’ feature by linking your image directly to your brand listing. Remain in view no matter where the retailer navigates on the site. Reserve for a 2-4 week period.
Homepage Ad
Spotlight your brand product with a custom banner on the puritylife.com homepage for a 2-4 week period.
EDUCATION PORTAL
Educate and promote your brand to a wide variety of Purity Life Retailers on the Purity Life Education Portal
•
Engage retailers with interactive content
Share the knowledge of your brand and selling features
Easy to use, engaging and mobile friendly trainings
•
Sample incentives shipped direct to participants
Onboarding
• Initial preparation/requirements training
• Upload assets
• Structured course outline
• 3 Lessons / per course design
• First position location on dashboard at launch
• Social Media, pop-up, Purity Life publications and ddvertisement exposure
• Magazine feature
Subscription
• Course maintenance
• Unlimited updates per year
• Quarterly activity reports provided
• Fulfillment of brand sample incentives shipped bi-weekly
Education Portal specs:
Presentation: PowerPoint or PDF (Landscape format) 1920px x 1080px (20 x 11:25 ratio)
Videos: MP4 file or YouTube Link
Images: JPEG or PNG (72dpi)
• Logo Image: 400px x 250px
• Course Header Images: 1920px x 300px
• Lesson Icons: 50px x 50px
PURITY LIFE TRADESHOWS
Each year, Purity Life reserves space at the largest Canadian tradeshow dedicated to natural, organic and wellness products hosted by CHFA (Canadian Health Food Association). Participation from our vendor partners ensures exposure to thousands of retailers, suppliers, manufacturers, and brokers from across the country. Use this opportunity to grow your business, by showcasing your brand on the show floor or by participating in our other CHFA NOW exposure opportunities.
2025 Tradeshow Dates CHFA
Purity Life Exposure Opportunities
Purity 10 X 10 Booth**
Purity 10 X 10 Premium Corner**
Purity Village Shelf Highlight
Purity Village Product Sampling
Digital
$2,850
Tradeshow Support Package
Purity Village Show Floor Exposure
Digital Preshow Guide
CustomerLink Website
Social Media Exposure
Shelf Highlight Product Sampling
Product Highlight
2 Week Sticky Square
Social Media Story
Social Media Post
Total: $550
Customize your own package by selecting 3 marketing initiatives that align with your goals and maximize impact!
Purity Village Shelf Highlight
Showcase your products for the entirety of the CHFA NOW Tradeshow! Categorized shelving units make it easy for retailers to find products that cater to them!
Purity Village Product Sampling
Digital Preshow Guide Full Page Ad
Feature your Full-Page Ad in our Digital Pre Show Guide. Emailed to over 6000 retailer subscribers, shared via CustomerLink and social media!
Digital Preshow Guide Product Highlight
Showcase and sample your products for 1.5 hour time allotments to CHFA attendees via our Purity Life Sampling Stations! Sampling brands will be promoted across our social media platforms and our Digital Pre Show Guide. **Booth requests are surveyed 4 months prior to each tradeshow. All requests are confirmed on a first come, first serve basis within varying categories.
Highlight 2-5 SKUs in our Digital Preshow Guide. Emailed to over 6000 retailer subscribers, shared via CustomerLink and social media!
on CHFA NOW Toronto 2023 Statistics
MARKETING PACKAGES
RATES, SPECS & REQUIREMENTS
(Pro-rated/calendar
Magazine specs: File types accepted are PDF, EPS, PSD, JPG or PNG saved at 300dpi. Working files - all fonts converted to outlines and images are embedded. Convert any RGB or Pantone colours to CMYK.
Digital specs: File types accepted are PG or PNG and are saved for web at 72dpi. Both English and French ad copies are required. Submit files via email to marketing@puritylife.com
See special package pricing on pg 12-13
Note: Billing will be charged by individual ads as they are finalized and completed via MCB.