OPPS MARKETING2023 WWW. PURITYLIFE .COM
about PURITY LIFE Purity Life Health Products was founded in 1984 as a family-owned distributor with one single product. In the last 4 decades, Purity Life has grown into Canada’s leading distributor, home to over 400 distinctive brands and more than 12,000 products. 100%CANADIANCOMPANY MISSIONOUR 4CENTRESDISTRIBUTION Our OpportunitiesMarketingenable you to get your products the attention they deserve! Let us help you create a plan to achieve your goals! To improve the health of Canadians by delivering an unrivaled and innovative Natural Health Products Portfolio to our customers. Next day shipping to over 90% of our 6000 retail customers across Canada by shipping out of our 4 distribution Centres located in Vancouver, BC, Calgary, AB, Acton, ON and Laval, QC.#EasyToDoBusinessWithWITHMARKETINGPURITY 2
audience DATA print mailedcontenttoover 3000 7000+RETAILERSfollowers on social media 5500+ retailersubscribersemail 15k+ customerlinkusers SCAN OR CLICK THE QR CODE TO SIGN UP SPACE IS LIMITED, DON’T MISS OUT! 3
January / February / March Spring / Sun & Bug July / August / September Back to School / Cold & Flu April / May / June BBQ / Summer October / November / December Seasonal / Digestion / Detox PLIC Product Listing / Advertising Due: Wed. October 26, 2022 PLIC Product Listing / Advertising Due: Fri. April 21, 2023 PLIC Product Listing / Advertising Due: Wed. January 25, 2023 PLIC Product Listing / Advertising Due: Mon. July 24, 2023 Promotions and Sales Promotions & Pre-Books PLIC SubmissionDealDue Prebook/SaleLAUNCH Prebook/SaleEND Summer Highlight Pre-Book Oct. 17, 2022 Nov. 21, 2022 Feb. 20, 2023 Feb. 3 Day Super Sale Jan. 3, 2023 Feb. 7, 2023 Feb. 9, 2023 CHFA West - Apr. 1 & 2 Feb. 10, 2023 Mar. 27, 2023 Apr. 7, 2023 Back to School Pre-Book Mar. 20, 2023 Apr. 24, 2023 June 5, 2023 July 3 Day Super Sale May 30, 2023 July 4, 2023 July 6, 2023 Seasonal Highlight Pre-Book July 10, 2023 Aug. 14, 2023 Sept. 25, 2023 CHFA East - Sept. 23 & 24 Aug. 4, 2023 Sept. 18, 2023 Sept. 29, 2023 Nov. 3 Day Super Sale Oct. 3, 2023 Nov. 7, 2023 Nov. 9, 2023 themes & DATES#EasyToDoBusinessWith 4
Gain retailer awareness on new products, line extensions and themed promotions throughout the year by taking advantage of the many ad opportunities within the Purity Pulse Magazine 4 perIssuesyear. Mailed to 3000+ Retailers.Shared Puritylife.com.CustomerLinkSocialEmail,viaMedia,and 1000+ImpressionsDigitalperissue.Distribution.National MAGAZINE OUR BRAND NEW purity pulse
Magazine Ad - $1300
Product Feature - 3” x 2” (Included for 1 month on CL and CustomerLink)
$800
All NEW Purity Life Brands will be featured in a Brand Highlight section near the beginning of the Magazine. Logo and Product Images are pulled from PLIC.
Inside Back / Inside Front Cover - $1500
ALL
Half Page Ad4.1875” x 10.875” $775
Draw attention to your newly listed sku’s. Placed directly above your new product listing. A great way to show retailers what your products look like.
$250
$1200
New Brand Highlight
FILES MUST HAVE A MINIMUM OF .125” BLEED AND .1875” SAFETY FROM ALL EDGES
Educate and build retailer awareness on your products by participating in a double page advertorial. Requires submission of 300 words (maximum), in both ENG & FRN, and lifestyle product shot images. You supply the content, we design the advertorial.
Back Cover - $1650
Requires submission of 75 words (maximum), 5-10 word tag-line and 3” x 2” image with no background (transparent). A great magazine highlight for line extensions, seasonal items and/or products on promotion. An EASY submission piece!
#EasyToDoBusinessWith 6
Full Page Ad8.375” x 10.875”
New Product Listing Image - 7” x 1.5”
purity pulse MAGAZINE
$1800
Advertorial Content
- For working files, ensure all fonts are converted to outlines and images are embedded.
For a focused retailer experience, only select products are featured in these seasonal promotional guides. Guide Books created around the following themes: Summer & BBQ, Seasonal/Holiday, CHFA Shows.
Magazine Polybag Insert
7
- Convert any RGB or Pantone colours to CMYK.
In-Magazine Seasonal Feature
Inserted$1200-$6000directly into the mailer bag of the Magazine. Mailed directly to over 3000 retailers across Canada. Minimum 3000 pieces required. Pricing based on weight and format of insert provided. Inquire for more details. We love this option! It’s a great way to get product into the hands of a buyer. Include a pamphlet with a sachet, flyer or a sample product (max 60ml).
$800
Product Feature specifically geared towards the Magazine theme. A great opportunity to educate retailers on why they should purchase your products during the season.
SPACE IS LIMITED, DON’T MISS OUT!
- File types accepted are PDF, EPS, PSD, JPG or PNG.
- Submit files via email to marketing@puritylife.com (files under 10mb). For larger files, please upload to http://tiny.cc/puritylifemarketing.
Inquire for details.
Seasonal Promotional Guides
SCAN OR CLICK THE QR CODE TO SIGN UP
SEND TO HEAD OFFICE - ATTENTION: Emily Albrecht - 6 Commerce Cres Acton, ON L7J 2X3
CustomerLink21k+SessionsMonthly Social7000+MediaFollowersRetailer5500+EmailSubscribers,OpenRate33.5%,ClickRate3.4% 40% Total Orders CustomerLinkthroughplacedSocialAnnual250k+MediaImpressions DIGITALMARKETING let’s talk
2 Weeks - $500 4 Weeks - $750
Customerlink Sticky Square
SCAN OR CLICK THE QR CODE TO SIGN UP SPACE IS LIMITED, DON’T MISS OUT! 9
Promote$499
200px x 200px
Special Order Form
940px x 190px
*Order Form approval is dependent on the deal/automation availability
960px x 480px
Order Now ORDER FORM Size WholesalePrice Discount PriceSale disp 669809301253 $314.94 2 % $236.21 disp 669809301130 $392.28 25% $294.21 ordered using this order form or the corresponding book order form on CustomerLink, our online ordering site. - Files are saved for web at 72dpi. - File types accepted are JPG or PNG. - Submit files via email to marketing@puritylife.com (files under 10mb). For larger files, please upload to http://tiny.cc/puritylifemarketing. web & SOCIAL MEDIA
puritylife.com Slider
Customerlink Banner
Custom Order Forms / Pre-Books via our CustomerLink platform. PDF/Excel Versions will be shared to Non-CustomerLink users to ensure maximum exposure.
2 Weeks - $300 4 Weeks - $500
Highlight customized banners on our main website homepage.
Maximize exposure to all Customerlink users with large redirecting banners. This image can be linked to a specific product, brand, video, sell sheet or order form.
Spotlight your brand or product directly on the Purity Life ordering platform using this Square Carousel position. This ‘Sticky’ image remains in view no matter where the retailer navigates to on the site. The carousel is limited to 4 images at a time to maximize exposure. This image can be linked to a specific product or brand.
2 Weeks - $450 4 Weeks - $700
#EasyToDoBusinessWith 10 Social Post 1080px x $2751080px Highlight to over 7000+ Purity Life Instagram/Facebook followers. Social Story 1080px x $1251920px Reach avid social media users with focused highlighted stories daily on both Instagram and Facebook. #NewToPurityLife Purity Pulse Newsletter 1080px x 540px Highlight$750 your brand, products and/or promotions in our monthly Purity Pulse e-newsletter. Sent to over 5500+ Purity Life Retailer Subscribers. - Files are saved for web at 72dpi. - File types accepted are JPG or PNG. - Submit files via email to marketing@puritylife.com (files under 10mb). For larger files, please upload to http://tiny.cc/puritylifemarketing. web & SOCIAL MEDIA
50+500+450+2200+BRANDCUSTOMIZEDINCENTIVESUSERSSHIPPEDMONTHLYCOURSESCOMPLETEDMONTHLYCOURSES TRAINING retailer targeted
#EasyToDoBusinessWith 12 education PORTAL • Educate and promote your brand to a wide variety of Purity Life Retailers on the Purity Life Education Portal. • Easily provide custom branded trainings. • Engage retailers with interactive content • Share the knowledge of your brand and selling features • Easy to use, engaging and mobile friendly. • Sample incentives directly to retail participants.
Subscription Fee $75 / month - To be billed prorated once a year - Maintenance of Course - Availability to Update Material (Some restrictions apply) - Quarterly Reporting on Learner/Store Completion - Full Arrangement/Shipment of Product Incentives upon Course Completion Onboarding $850 - Organizing and Developing Course Outline - Uploading of Content/ Interactivity - 3 Course Lessons - Initial Top Location on Platform Dashboard - Advertisement on Purity Life Social Media Platforms - Magazine Feature Contact lynne.fuller@puritylife.com or education@puritylife.com for more Additionalinformation.Lessons $185 For courses greater than 3 lessons, there is a $185 upload fee per additional lesson. SPECS - Presentation: PowerPoint or PDF (Landscape format) 1920px x 1080px (20 x 11:25 ratio) - Videos: MP4 file or YouTube Link - Images: JPEG or PNG - Logo Image: 400px x 250px - Course Header Images: 1920px x 300px - Lesson Icons: 50px x 50px SCAN OR CLICK THE QR CODE TO SIGN UP SPACE IS LIMITED, DON’T MISS OUT! 13
National Coverage Sampling
- For working files, ensure all fonts are converted to outlines and images are embedded.
$2,250
SEND TO HEAD OFFICE - ATTENTION: Emily Albrecht - 6 Commerce Cres Acton, ON L7J 2X3
Employee Sampling Program
extra EXPOSURE
- File types accepted are PDF, EPS, PSD, JPG or PNG.
A great way to get the entire Purity Life team familiar with your product! Participate in our biweekly product sampling across all 4 warehouses. 150 samples required.
FREE
SEND TO HEAD OFFICE - ATTENTION: Emily Albrecht - 6 Commerce Cres Acton, ON L7J 2X3
Inserted$1200-$6000directly into the mailer bag of the Magazine. Mailed directly to over 3000 retailers across Canada. Minimum 3000 pieces required. Pricing based on weight and format of insert provided. Inquire for more details. We love this option! It’s a great way to get product into the hands of a buyer. Include a pamphlet with a sachet, flyer or a sample product (max 60ml).
#EasyToDoBusinessWith 14
- Submit files via email to marketing@puritylife.com (files under 10mb). For larger files, please upload to http://tiny.cc/puritylifemarketing.
You supply the specially-marked product, we place it in 2500 orders leaving all Purity Life warehouses.
- Convert any RGB or Pantone colours to CMYK.
SEND TO HEAD OFFICE - ATTENTION: Emily Albrecht - 6 Commerce Cres Acton, ON L7J 2X3
Magazine Polybag Insert
SCAN OR CLICK THE QR CODE TO SIGN UP SPACE IS LIMITED, DON’T MISS OUT! 15 Note: Billing will be charged by individual ads as they are completed. Additional charges will be billed at $100/hr for any modifications & changes needed to be made to your submitted artwork. While every effort will be made to accommodate specific requests, decisions regarding ad placement, flow, timing, etc., final approval is made under the discretion of Purity Life. Purity Life also reserves the right to review ad content for accuracy and compliance to applicable regulations. For questions, email marketing@puritylife.com or contact Emily Albrecht at ext 220. We are happy to help you with your Purity Life advertising needs! For more information or to book your marketing commitments, submit the form linked on the bottom right QR code of each page. Digital, Social and E-Marketing Social Media Post p.10 ........................................$275 Social Media Story p.10 ......................................$125 Purity Pulse Newsletter p.10 ............................$750 Education Portal Onboarding p.13 ..................................................$850 Monthly Fee p.13 ................................... $75 / month Additional Lessons p.13......................................$185 Extra Exposure Employee Sampling Program p.14 ....................Free National Coverage Sampling p.14 ................. $2250 Quarterly Purity Pulse Magazine Full Page Ad p.6 ................................................ $1300 Inside Back/Inside Front Cover p.6................$1500 Back Cover p.6 ................................................... $1650 Half Page Ad p.6 ............................................................$775 Advertorial Content p.6 .................................. $1800 Product Feature p.6 ......................................... $1200 New Brand Highlight p.6 ....................................$800 New Product Listing Image p.6 ........................$250 In-Magazine Seasonal Feature p.7 ...................$800 Seasonal Promotional Guides p.7 ................ Inquire Magazine Polybag Insert p.7 .......... ....$1200-$6000 Puritylife.com Website Homepage for 2 Weeks p.9 ...............................$300 Homepage for 4 Weeks p.9 ...............................$500 CustomerLink (Purity Order Site) Sticky Squre Highlight 2 weeks p.9......................$450 Sticky Square Highlight 4 weeks p.9................$700 Homepage Banner 2 weeks p.9 ........................$500 Homepage Banner 4 weeks p.9 ........................$750 Special Order Form p.9.......................................$499 our RATES
#EasyToDoBusinessWith 16 PRINT PACKAGE Gold Silver Bronze 25% OFF 20% OFF 15% OFF Quarterly Purity Pulse Magazine Full Page Ad 4 3 2 Inside Back/Inside Front Cover Ad 1 Product Feature 2 1 1 Total Value : $9,100 $5,100 $3,800 Package Total : $6,825 $4,080 $3,230 DIGITAL PACKAGE Gold Silver Bronze 25% OFF 20% OFF 15% OFF Digital, Social and E-Marketing Social Media Story 12 8 4 Social Media Post 6 4 2 Purity Pulse Monthly Newsletter 2 1 Puritylife.com Website Homepage for 2 Weeks 2 1 1 Homepage for 4 Weeks 1 1 Customerlink (Purity Order Site) Homepage Banner 2 week 1 1 1 Homepage Banner 4 week 1 1 Square Sticky Highlight 2 Weeks 1 1 Square Sticky Highlight 4 Weeks 1 1 Total Value : $8,150 $5,600 $2,300 Package Total : $6,113 $4,480 $1,955 packagesMakeiteasyonyourself and take advantage of one of the many pre-built tiered marketing packages! Cant find a package to fill your needs? Contact marketing@puritylife.com with your “Wishlist” and we will provide a customized quote. All packages must be used between January - December 2023. - Print Submissions deadlines are indicated on Pg 4. - Digital Submission deadlines are 1-month prior to ad participation.
SCAN OR CLICK THE QR CODE TO SIGN UP SPACE IS LIMITED, DON’T MISS OUT! 17 DIGITAL & PRINT PACKAGE Gold Silver Bronze 25% OFF 20% OFF 15% OFF Quarterly Purity Pulse Magazine Full Page Ad 4 3 2 Half Page Ad 1 1 1 Inside Back/Inside Front Cover Ad 1 Product Feature 2 1 1 Digital, Social and E-Marketing Social Media Story 6 4 2 Social Media Post 6 4 2 Purity Pulse Monthly Newsletter 1 1 Puritylife.com Website Homepage for 2 Weeks 1 Homepage for 4 Weeks 1 Customerlink (Purity Order Site) Homepage Banner 2 week 1 1 Homepage Banner 4 week 1 1 Square Sticky Highlight 2 Weeks 2 1 Square Sticky Highlight 4 Weeks 2 1 1 Total Value : $17,075 $10,225 $6,575 Package Total : $12,807 $8,180 $5,589
#EasyToDoBusinessWith 18 NEW BRAND LAUNCH PACKAGE Gold Silver 60% OFF REQUIRED Quarterly Purity Pulse Magazine Full Page Ad 1 1 New Brand Highlight 1 1 New Brand Listing Image 1 1 Digital, Social and E-Marketing New Brand Highlight Reel 1 1 Puritylife.com Website Homepage for 2 Weeks 1 Homepage for 4 Weeks 1 Customerlink (Purity Order Site) Homepage Banner 2 week 1 Homepage Banner 4 week 1 Square Sticky Highlight 4 Weeks 1 Additional Purity Pulse Addition 1 1 Social Media Post 1 1 Sales Team Webinar 1 1 Education Portal Course Listing 1 Total Value : $6,975 $4,525 Package Total : $2,790 $1,900 packages NOTE: As a new brand at Purity Life, it is required that you purchase the minimum Silver Launch Package. Total cost of Take$1,900.advantage of additional coverage by upgrading to a Gold Package or participating in one of the other curated marketing packages.
SCAN OR CLICK THE QR CODE TO SIGN UP SPACE IS LIMITED, DON’T MISS OUT! 19 LINE EXTENSION PACKAGE Gold Silver Bronze 25% OFF 20% OFF 15% OFF Quarterly Purity Pulse Magazine Full Page Ad 1 Half Page Ad 1 Product Feature 1 1 1 New Brand Listing Image 1 1 1 Digital, Social and E-Marketing Purity Pulse Monthly Newsletter 1 1 Social Media Post 1 1 1 Sales Team Webinar 1 Puritylife.com Website Homepage for 2 Weeks 1 1 Homepage for 4 Weeks 1 Customerlink (Purity Order Site) Homepage Banner 2 week 1 1 Homepage Banner 4 week 1 Total Value : $5,150 $4,050 $2,525 Package Total : $3,863 $3,240 $2,146
WE YOURAPPRECIATEBUSINESS!Letushelpyouplanyour2023MarketingEmilyAlbrecht 1-800-265-2615 ext. 220 or email marketing@puritylife.com SCAN#EasyToDoBusinessWith OR CLICK THE QR CODE TO SIGN UP SPACE IS LIMITED, DON’T MISS OUT!