YOUR NATURAL DISTRIBUTOR Online Chat
Convenient Purity Life App Excellent Fill Rates
Cutting Edge Innovation 3 Warehouses Providing Quick Delivery
Online Account Access
Award Winning Service
Multi-faceted Communication
Extensive Product Selection #EasyToDoBusinessWith
Fast Credit Turnaround
Who we are... At Purity Life, we want all of our employees to feel passionate and excited about what they do, no matter what role they have in our organization. Doing what you love and loving what you do make for easy work and happy customers. Purity Life has a long history in the natural health product distribution business. From Purity Life’s inception in 1984, we have created one of the most successful leading natural health product distribution businesses, which has led to Purity Life being recognized as an award-winning icon in the industry. Innovation and change drive all sustainable and growing businesses, and to continue to thrive as a successful organization, Purity Life is committed to embracing these principles through our Why, Vision, Mission and Values. Although the culture within Purity Life and the natural products industry tends to be more casual, this does not mean that Purity Life takes a casual approach to business. Our team is constantly looking for new and exciting ways to add value to all of our business partners. Whether you are an employee, broker, vendor or retailer, we strive to become an integral part of your success. Purity Life Leadership Team
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Brian Zabel
Michelle Albrecht
Matthew James
Julie Juli lie Drapeau
Mike Mik e Roberts Robe b rts t
Chris Chri Ch is Duffy D ff
Vice President of Operations
Vice President of Human Resources
President & CEO
Vice President of Sales
Vice President of Purchasing and Vendor Relations
Vice President of Finance, CFO
www.puritylife.com • 1-800-265-2615
‘WHY’ STATEMENT Natural health products make a difference in people’s lives.
VISION Canada’s most valued natural health products distributor.
MISSION Purity Life will improve the health of Canadians by delivering an unrivalled and innovative natural health products portfolio to our customers.
VALUES Purity Life will provide a rewarding and safe workplace for our employees and conduct business based on collaboration, operational excellence, mutual respect, making a difference, integrity and transparency.
BRAND PROMISE STRATEGY Purity Life is easy to do business with.
Supplier of Excellence Awards Received in 2012, 2013, 2015, 2017 and 2018
1-800-265-2615 • www.puritylife.com
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Purity Life is #EasyToDoBusinessWith Purity Life has a number of competitive advantages that differentiate it in the marketplace. These include:
Quick Delivery 24-48 hour delivery times
Account Access Online access to your account invoices, statements, credits and option to pay online
NEW
Purity rit Life App
Chat
Order product or create an RA request by scanning the UPC or shelf tag & get immediate access to real-time inventory levels and account details - all from your smart phone
Online chat functionality gets your questions answered quickly by our award winning customer service team
Fastt C Credits
Innovation
Quick credit redit turnaround time by using Cus CustomerLink on your desktop or our new mobile app to submit your credit requests
Informative videos and social media activity to keep you in the loop of what is happening
Product Selection
EDI Ordering SmartVendor and other EDI Interfaces
Huge selection of innovative, first-to-market brands across a number of categories
Great Fill Rates Low backorder frequency with industry leading fill rates
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www.puritylife.com • 1-800-265-2615
Driving Innovation and Service in the Natural Products Distribution Marketplace • NEW! Mobile Ordering App making it easy and efficient to look up real-time inventory or place orders. • All of Purity Life’s account managers are equipped with smart phones and laptops to be able to service our retailer partners quickly and efficiently. • All account managers have access to sales information using the advanced analytics of QlikView® software that allows them to quickly and easily analyze the sales opportunities by account/vendor. • For qualifying retailers, Purity Life offers reusable totes as a shipping option to reduce receiving labour and eliminate the use of corrugated boxes. • Purity Life's informative website provides up-to-date news, recall notices and company information. • All account managers have access to our product database to pull text, images and specifications as needed by customers to create promotional activities. • To learn more about the culture at Purity Life and to have a tour of our three distribution facilities (Calgary, AB • Vancouver, BC • Acton, ON), check out Purity Life’s YouTube channel.
rity Life
...your d istributo or of ch o • Nation al Distributio n • Online Orderin Mobil g/
1-800-265-2615 • www.puritylife.com
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Sales and Service Purity Life prides itself on employing one of the best teams of account managers in the natural health products industry. With coast-to-coast coverage, Purity Life has outside and inside account managers, all dedicated to providing exceptional sales service. In total, Purity Life’s sales team consists of 20 account managers: 19 outside and 5 inside. The Quebec and inside sales account managers are bilingual. Purity Life has an award-winning Customer Service team made up of 10 individuals with diverse skill sets. This fully integrated bilingual department is highly proficient in all aspects of customer service, including EDI capabilities. Key Account Managers
Michael Mich i haell Ch Chapman
Amanda Amand da Santalucia Santal S lucia i
Alicia Alic i ia i R Roske oske k
Key Account Representative
Key Account Representative
Key Account Representative
mchapman@puritylife.com Cell: (519) 830-9915
amanda.santalucia@puritylife.com Cell: (647) 982-2639
alicia.roske@puritylife.com Cell: (250) 415-1376
Regional Managers
Inside Sales Manager g
Cassandra Cass andr d a Boi B Bois is
Chanelle Chan h elle ll B Bombardier ombardi b dier
Amanda Manson
Regional Sales Manager Ontario and Maritimes
Regional Sales Manager Quebec
cassandra.bois@puritylife.com Cell: (905) 320-0768
Office: (519) 853-3511 ext 232 amanda.manson@puritylife.com
chanelle.bombardier@puritylife.com Cell: (514) 566-7814
Inside Sales
Brian Bria i n McGill M McGillivary Gilliivary Inside Sales Representative
Office: (519) 853-3511 ext 341 brian.mcgillivary@puritylife.com
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Jasmin Adams
Sophie Soph hie i Myre Myre
Carly C Carl ly Al Alb Albrecht lbrech brecht ht
Bili Bilingual l IInside id S Sales l Representative
Bili Bilingual l IInside id S Sales l Representative
Inside Sales Representative Representati e
Office: (519) 853-3511 ext 270 jasmin.adams@puritylife.com
Office: (519) 853-3511 ext 359 sophie.myre@puritylife.com
www.puritylife.com • 1-800-265-2615
Office: (519) 853-3511 ext 235 carly.albrecht@puritylife.com
Sales and Service Outside Sales
Sandy Sand dy Go G Goodyear odyear d
Heather Heat ther Mill Miller
Brian Bria i n King Ki
Dee Wi Wiens
Jason Jaso n Cox C
Sales Representative Vancouver Island
Sales Representative Richmond/Surrey/Fraser Valley
Sales Representative BC Interior, N. BC
Sales Representative N.Alberta/Edmonton/Red Deer
Sales Representative Calgary
sandy.goodyear@puritylife.com Cell: (250) 415-3286
heather@puritylife.com Cell: (604) 418-2338
brian@puritylife.com Cell: (250) 863-1404
delores.wiens@puritylife.com Cell: (780) 999-5845
jason.cox@puritylife.com Cell: (403) 629-4826
Jaimelito Jaim i elit li o Ab Abalos alos l
Kacey Kace y Sowinski S winski So i ki
Lea A Apostoleris postole l ris i
Thomas Thom h as L Leek eek k
Sales Representative Manitoba/Saskatchewan
Sales Representative Toronto & GTA
Sales Representative Nova Scotia/New Brunswick/PEI
Sales Representative Golden Horseshoe
jaimelito.abalos@puritylife.com Cell: (204) 228-0075
kacey.sowinski@puritylife.com Cell: (437) 220-6549
lea.apostoleris@puritylife.com Cell: (902) 292-3379
thomas.leek@puritylife.com
Jennifer Jennif ifer D Duggan uggan
Richelle Rich i helle ll Ad Adai Adair ir
Andrée-Anne Andr d ée-Anne é A Milett Mil Milette tte
Claudia Wagner
Sales Account Representative Tri-City
Sales Account Representative Barrie/Orillia/Milton/Orangeville & Surrounding areas
Sales Representative Quebec
Sales Representative Quebec
AndreeAnne.Milette@puritylife.com Cell: (514) 241-5417
claudia.wagner@puritylife.com Cell: (514) 261-9468
jennifer.duggan@puritylife.com Cell: (226) 962-7646
richelle.adair@puritylife.com Cell: (705) 433-2435
1-800-265-2615 • www.puritylife.com
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National Distribution At Purity Life's three distribution facilities, we use HighJump Warehouse Management System, which utilizes RF barcode scanning and voice picking technologies, computer-operated horizontal carousels and integrated shipping system to provide next-day service to all major centres in Canada. Purity Life maintains a Site License, a Medical Device Establishment License and a Food Importing Licence for seamless importation and distribution of products.
Our Locations NEW
CALGARY, Y, AB ALBERTA & PRAIRIES DISTRIBUTION FACILITY 260184 Nose Creek Blvd. Building C Rocky View No.44, AB T0M 0E0
VANCOUVER, BC WESTERN DISTRIBUTION FACILITY 888 West Kent Avenue South Vancouver, BC V6P 1X5
ACTON, ON HEAD OFFICE & EASTERN DISTRIBUTION FACILITY 6 Commerce Crescent Acton, ON L7J 2X3 T: 519-853-3511 F: 519-853-0927
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www.puritylife.com • 1-800-265-2615
Category Management & Industry Leading Eventss
HABA-Cad with Categ
As a value-added distributor, Purity Life provides Category Management expertise to its retail and vendor partners to help them harness the benefits of an optimized SKU assortment to drive sales. Purity Life provides retailers with a free book, HABA-Cadabra! with Category Management: Driving Natural Personal Care Sales,* which provides retailers with a step-by-step guide on how to leverage category management in their stores.
abra!
ory Manag
ement
Driving Na Personal Ca tural re Sales
This book
is complimen
ts of
by Julie Drap
eau
Purity Life has successfully implemented category management in a number of retail stores across the country, driving profitable growth for retailers, brokers and vendors. Purity Life runs exclusive industry events, like the Beauty Summit, to teach retailers how to maximize their Natural Personal Care sales. *an e-book version can be downloaded from the Purity Life website.
Extensive Product Selection in Supplements, Health & Beauty and Dry Grocery Food Items We go to great lengths to provide you with a wide selection of products. We carry over 400 brands across a variety of categories.
Industry Participation and Advocacy Purity Life participates in all the CHFA trade shows in Canada, including Toronto, Vancouver and Montreal (every other year). Purity Life has a significant presence at the shows, featuring key vendors and promo activities at each show.
1-800-265-2615 • www.puritylife.com
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CustomerLink – Your Gateway to Online Ordering g and So Much More!
MO NOW ABILE APP VAILAB DOW L NLOAD THE A
PP TOD AY:
E!
• ‘Live Chat’ feature: Talk with a member of our Customer Service team anytime! • ‘Request a Credit’ feature: You are now able to request 5 different types of credit. • ‘Product Availability’ dates are now available.
PRODUCT INFO screen
• Expiry dates and lot nos. of current inventory are now available. • ‘Save Order’ feature is now available: Gives you the ability to go back to your order to complete at a later date. • See real-time inventory from the warehouse you draw from (Acton, Vancouver or Calgary). • New Quick Order Entry feature allows you to easily cut and paste an order from your POS system or Excel file into CustomerLink without having to retype it.
ORDER PAGE screen
• Create your own custom order form by selecting your favourite items. • View product NPNs, ingredient lists, and images online. • Past invoices, Return Authorizations, and statements can be viewed and downloaded in either PDF or Excel format.
SHOPPING CART screen
• System can be accessed 23 hours a day. • View or print an acknowledgement of your order as soon as your order is submitted. • View the full catalogue online with our easy to use ‘flip’ feature. • Shopping cart order entry feature is back by popular demand! • Dosage & Nutritional Facts Information available.
Visit customerlink.puritylife.com and enter your username and password. First-time users can use their customer numberand postal code (no spaces), respectively. Should you have questions or issues logging in, please contact our customer support number at 1-800-265-2615 ext. 1. Live help is available 9 am to 5 pm ET, Monday to Friday.
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www.puritylife.com • 1-800-265-2615
INVOICE screen
Value Added, Catalogue, Promotions, Retailer Events and Sales Vehicles BI MONTHLY CATALOGUE The Purity Life Catalogue is the # 1 source for new product information. It offers nation–wide coverage with direct mailing to over 2,100 retailers.. Purity Life’s catalogue is created bi-monthly and is available in print and online. Purity Life offers several marketing options/packages to its vendors.
SEASONAL PROMOTIONS Purity Life also creates special features and promotions on a seasonal basis. These can vary from informational booklets highlighting specific products for the retailers to promotional-material kits to create displays in participatingstores. These features have themes such as Holiday Gift Guide, Back to School or Cold and Flu. We are continually coming up with new ideas to help bring focus to your products and engage the retailer and the consumer.
RETAILER ER EVENTS EVENT N S YouTube & FaceBook NEW LINE INTRODUCTIONS Every two months, Purity Life posts an informative YouTube video explaining all the new lines & new products available.
BEAUTY SUMMIT 2.0 2018
1-800-265-2615 • www.puritylife.com
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CORE VALUES C = Collaboration Working together through idea sharing and communication to accomplish a common goal.
O = Operational Excellence Improving our performance continuously and striving to be the best in everything we do by leveraging technology as well as improved processes all for the benefit of enhanced service levels for our business partners.
M = Mutual Respect Open, positive and genuine approaches to communication between all employees at all levels of the organization.
M = Making a Difference Making a difference in the lives of our employees, and each other.
I
= Integrity Representing oneself truthfully at all times, conducting oneself ethically and professionally, acknowledging the work of others, and being accountable for one’s actions.
T
= Transparency Honesty and open communication.
OR DOWNLOAD THE PURITY LIFE APP
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www.puritylife.com • 1-800-265-2615
RETAILER.2020.01
www.puritylife.com • 1-800-265-2615