SEO Strategies and Tactics to Improve Rankings

What SEO tactics to use to improve page ranking for a website already optimized for search engines?

What do you do when your website is already programmed for SEO and to improve page ranking?

The problem you could be facing is that your pages are not ranking. They might be ranking but not that well.

And you may not be getting traffic.

This is when you begin to think to improve ranking of your pages.

Here you need to apply some advanced SEO strategies and tactics.

All this starts with analysing your page performance.

The first thing you need to do is look at your individual pages.

Step 1

This small exercise may help you get started.

Go to search console. Select each of page and look at the impressions, average positions and clicks that you are getting.

Now you can compare these pages to see which page has a better chance of improving rankings.

This we are doing to know which page or pages can improve rankings faster than other pages.

Step 2

One way to see this is if your average position number for the page is lower and you are also getting good or satisfactory impressions.

This mean you could have various keywords which you can work upon to improve overall rankings of that page.

Here are few things you can do.

Look at how your main keyword is performing.

Is it getting clicks?

Step 3

Look at what particular aspects of your page has improved over last few weeks.

Is it improving clicks and/or search impressions?

You could look at a broader period by clicking on either a 28 days or 3 months date range.

You should also look at keywords that are similar and more closely related to your main keyword.

These could be synonyms and these could also be keywords that are show more clear intent.

Step 4

One thing you should also do is take two separate periods to compare keyword impressions for your page.

You may be surprised to see some new keywords that have started getting impressions and that have low average positions.

These could be the keywords that can improve rankings much faster.

Now how to improve rankings?

Here are three key areas which you can improve to see results.

Step 5

Check your on page optimization.

Are your keywords properly covered in your header tags?

Step 6

Then check your content.

Are your keywords properly explained in your content?

Step 7

After this you can build some relevant backlinks for your page.

Chances are that your page does not have the kind of backlinks that you need to make it rank.

This covers both quantity and quality of links.

You can also some good explanatory articles for your page which cover your selected keywords as anchor text.

You may be surprised to see that your page may improve rankings and even start getting clicks within a few days.

This of course depends upon which keywords you focused on and what steps you took.

I made one of my pages rank for a new keyword on the first page and among the top three positions within just 2 days.

This keyword had already just started getting impressions.

All I did was improve on page optimization and write few lines of content.

And this keyword is still ranking on first page without much further support.

If you are blogger, beginner or a startup looking to rank your website then you could benefit from few more rank improvement strategies. For this you can always take help of advanced SEO strategies and tactics course for startup and beginners.

You are Done. Now Wait.

Once you take action on these areas then you may see rank improvements in few weeks or even few days.

So take these steps for your pages one by one and you can surely see your pages and website improve its search engine rankings.

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