李昕 Li Xin (Purple) +86 18688820842
NOV 2013 —PRESENT
purpleless@gmail.com
software User Experience Designer QQ 即通设计中心, ISUX, Tencent
app
Shenzhen
web
Provided instant communication experiences that serve hundreds of millions of users simultaneously, which almost covered every netizen in China. Rebranded PC QQ towards working scene to assist office staff more since the main users are shifting on desktop. Designed applications embedded in QQ including QQ Favorite(QQ收藏), QQ Files(QQ文件传输), QQ Talk(QQ通话) happened across desktop software, mobile application and website. Mentored junior designers and assisted team leaders as main designer. MAY 2012 —NOV 2013
app web User Experience Designer QQ情侣 SNS应用设计中心，ISUX, Tencent
Built the experience for lovers from zero to real as the only UX Designer in the team. Always been encouraging and inspiring when working closely with Visual Designers, Researchers and Engineers. Analyzed huge scale of contents with brainstorming and other creative tools. Visited target users’ home with researchers to observe and understand their preferred experiences of sharing moments with the one they love. Created scenarios that helped designing from the users’ perspective and shaping key interfaces quickly. MAR 2012 —JUL 2012
Junior User Experience Designer
web
腾讯企业门户 研发设计中心, ISUX, Tencent
Studied and translated the feature of each module into UI languages from Tencent Portal Website . Insisted on pushing creative ideas forward. Built prototypes for user testing to validate if this big change would be accepted by the users before the engineers started programming. DEC 2011 —MAR 2012
Junior User Experience Designer 腾讯微云 研发设计中心, ISUX, Tencent
software
app
Translated three different concepts into on-screen experiences of file syncing within multiple platforms. Brought scenario, information architecture and brainstorming skiils to the team. Presented sketches of several concepts in a storytelling way involving exports from different domains related to this project to ensure team members stay focus for the same goal and make decisions together, in order to push the process forward. MAY 2011 — JUL 2011
Interaction Design Intern Changhong Developed product and service proposals based on the emergence of "Internet of Things" and "Integration of Networks". Provided theoretic foundation to interaction design for the team. Created strategic business proposals and prepared managerial skills of design.
SEP 2010 —NOV 2011
Master of Design, Interaction Design The Hong Kong Polytechnic University, School of Design
Hong Kong
Practical experience includes a variety of teamwork-oriented projects in education, wellness, installation, architecture, E-commerce and digital product. Theories and practices of Interaction Design, ideation tools, research ,design process and management. Special mentioned with the best presenting skill of capstone presentation by professor. SEP 2006 —JUN 2010
8 YEARS OF DESIGNING
Shanghai
Bachelor of Engineering, Industrial Design (Design Management) Donghua University (China Textile University), College of Mechanical Engineering
BASIC
IDEATION
DESIGN & MANAGEMENT
ATTITUDE
Graphic Design
Brainstorming
Wireframe & User interface
Passionate
Industrial Design
Scenario & Persona
Influence & Leadership
Curious
Enviornmental Design
Task Flow & Storyboard
Problem Solving
Open-minded
Sketch
Research & Analysis
Design Strategy & Methodology
Enthusiasm
Information Architecture
Concept Persuasion
Responsible
Prototype & User Testing
Creative Thinking
Dedicated
Behavior Mapping
Communication & Organization
Bussiness Modeling
Juniors Mentoring