CORPORATE PRESENTATION
www.purplekey.ba
PURPLE MATRIX GROUP
www.purplematrixgroup.com
LONDON
Purple Key, within the Purple Matrix Group from London, has two offices, in London and Sarajevo, with more than 60 employees, covering most of the European market with references of more than 800 clients.
SARAJEVO
PURPLE KEY agency Purple Key team or Purple Family, as we like to say, is a team of young and ambitious professionals who have been moving boundaries and changing standards in the sphere of marketing, design and creative solutions since 2011. The Purple Key Creative Agency was created as a result of an idea of a group of enthusiasts who wanted to gather young people from the field of design and marketing who share the same passion - let‘s make the impossible possible. Today, Purple Key is a specialized marketing agency with more than 30 employees who deal with the greatest challenges of the market and offer innovative and unique solutions in the field of marketing on a daily basis. Purple Key follows trends, improves and learns continuously, and we do our job in a professional and creative manner. We build long-term and high quality relationships with our clients, preserve the values of team spirit and provide opportunities for talented young people. Purple Key is a specialized creative agency that offers full marketing services to meet all the communication, promotional and advertising needs of our clients.
Purple Key Creative Agency is telling successful stories!
PURPLE KEY IT Services & Engineering Purple Matrix is one of the leading London companies for ICT system maintenance with many years of experience in the SME sector. This experience, the level of services provided, and the stability of our business have enabled us to obtain Microsoft certificates such as Gold Partner, Small Business Specialist and Cisco Certified Partners. In its 18 years of existence, the Purple Matrix Group / Purple Key has built a solid reputation where we constantly overcome the expectations of our clients.
Purple Key provides its clients with full marketing support. In order to tell a client‘s story and help them achieve business success, our team comes up with ideas, designs concepts and strategies, creates visual and communication solutions and provides support throughout the process. In order to achieve the desired result, we unite all the necessary elements of modern marketing, communication and advertising trends. We lead our clients towards business success by finding the best solutions and providing support in the field of marketing, communication, graphic and web design, public relations, photography and organizing various events. We attend to our clients wishes and our greatest acheivment is their continued satisfaction.
What Do We Do? www.purplekey.ba
What makes us different We offer the widest range of activities in the provision of full service marketing and advertising services, including inhouse media channels and realisation teams in the field • all processes under one roof • 24/7 ATL/BTL service • retail and FMCG specialist
SPECTRUM OF SERVICES
ATL TV COMMERCIAL SPOTS from designing a creative concept, through to its realisation and the purchase of advertising space, to post-purchase analysis
TV COMMERCIAL SPOTS adaptation of foreign spots RADIO creative design, script, realisation, purchase of advertising space
ENGAGEMENT CAMPAIGNS strategy, creative designs, scripts, realisation, online optimisation
INTERNET designs, strategy, realisation, media space – optimisation
PRINT creative design, realisation, media planning, purchase of media space
OOH graphic design, selection of an appropriate advertising medium, purchase of advertising space
DIGITAL AND ONLINE WEBSITES AND MICROSITES
creation, development and administration
MOBILE MARKETING
(SMS marketing) – strategy, creation, production
WEB APPLICATIONS APPLICATIONS FOR TABLETS MOBILE APPLICATIONS COMMUNITY SERVERS AND SOCIAL NETWORKS (Facebook, Twitter, YouTube) – administration, communication, interactive competitions, PR
BLOGS AND DISCUSSION FORUMS design, administration
BANNER (DISPLAY) ADVERTISING creation, media planning
EMAILING AND AUTOMATED NEWSLETTER DISTRIBUTION SEM
(search engine marketing, keywords)
SEO
(search engine optimisation)
PPC CAMPAIGNS
analyses, planning and administration
BTL/ ACTIVATION LOYALTY PROGRAMMES AND CONSUMER COMPETITIONS from strategy through to realisation
SALES PROMOTION
consumer competitions, partnership programmes, discounts, tastings linked with sales, cross promos, strategy and realisation
PERIODIC PRINT ADVERTISING MATERIALS graphics and DTP – flyers, catalogues
INSTORE COMMUNICATION POS GRAPHICS
design of formats, carriers, 3D models
DIRECT MARKETING
direct mail, telemarketing, work with DTB and CRM – administration, personalisation
MYSTERY SHOPPING SAMPLING EDITORIAL, GRAPHICS AND PRODUCTION WORK ON PERIODICAL PRINTED MATERIALS FOR B2B AND B2C
DIRECT MAIL NEWSLETTERS TELEMARKETING LEAD MANAGEMENT AND WORK WITH DTB CRM administration, development, personalisation
PROJECT AND STRATEGIC LINK WITH ATL/BTL AND ONLINE DIRECT CONNECTION WITH INHOUSE PERSONALISED DISTRIBUTION ANALYSES, EVALUATION, MONITORING, REPORTS CROSSSELL ACTIVITIES
EVENTS & PROMOS EVENTS, CONFERENCES, EXHIBITIONS, CONCERTS, COMPETITIONS and other commercial activities
PROMO EVENTS AND ROADSHOWS TASTINGS at points of sale and in public places
HOSTESSES CASTING SESSIONS AUDIOVISUAL PRODUCTION
PRINTING SELECTION OF APPROPRIATE PRODUCTION TECHNOLOGY AND MATERIALS SELECTION OF SUPPLIERS AND PREPARATION OF A PRICE OFFER PRODUCTION, INCLUDING ONGOING CHECKS OF PRODUCTION QUALITY PRODUCT EXPEDITION AND INSTALLATION PRODUCTION OF POS AND POP MATERIALS FOR STORES
PRINT PRODUCTION for digital, offset and rotary printing, screen printing, flexography, including subsequent personification, and non-personalised and personalised distribution
PRODUCTION OF BILLBOARD ADVERTISING, INCLUDING INSTALLATION PRODUCTION OF STICKERS
(for vehicles, shop windows, illuminated totems, etc.)
PRODUCTION OF PROMOTIONAL ITEMS
including their subsequent completion according to the client’s requirements (printing, engraving, laser, embroidery, etc.)
SPECIAL CUSTOM PRODUCTION
any type of production, ranging from sculpture, machining, costume and model production, through to electronic and other technology
PRODUCTION AND INSTALLATION OF ILLUMINATED ADVERTISING PRODUCTION AND INSTALLATION OF ORIENTATION SYSTEMS
PHOTO PRODUCTION a 400 square metre photographic studio, three separate studios
POST PRODUCTION SERVICES COLOR CORRECTION EDITS BASIC EDITS STANDARD EDITS CUSTOM EDITS CREATIVE EDITS CULLING SERVICES BATCH EDITING SERVICES PRODUCT EDITS ARCHITECTURAL EDITS ALBUM DESIGN
PHOTOGRAPHY SERVICES STUDIO PHOTOGRAPHY ON-LOCATION PHOTOGRAPHY
OUR CLIENTS
www.purplekey.ba
PURPLE KEY methodology
PURPLE KEY team
Mirza Pirić
Position: CEO Director Education: Bachelor of IT Engineering - Richmond American International University, Master of Business Administration – London South Bank University Work experience: 15 years Most significant projects: Inovation in digital marketing technology – video SMS app for Takeda Industry Expertise: Entrepreneurship, Finance, Market Analysis, Market Research, Advertising, Social Network Strategy, SEO Optimization, Event Management, Project Development & Implementation
Đorđe Jovanović
Position: Creative Director Educatiom: Bachelor of the Academy of Fine Arts in Sarajevo Graphic Design Work experience: 5 years Most significant project: Coca-Cola Adria - Unesco HR Campaign, Full Sleave Botlles Design & Branding Campaign Expertise: Graphic Design, Advertising, Print Design, Design Strategy, Research, Branding, Interactive Design, Creative Direction, Concept & Creative Development
Nermina Filipović
Position: Key Account Graphic Designer Education: Master of Arts – Academy of Fine Arts in Sarajevo Graphic Design Work experience: 10 years Most significant project: Dr. Pasha – product development and branding campaign for 2016/2017 campaign Expertise: Graphic Design, Packaging Design, Project Management, Digital Print, New Technologies, Web Design & Development, Mobile Design & Development
Mahira Hadžić
Position: Operations Manager Education: Master of management marketing and Computer science engineering Work experience: 9 years Most significant project: European Youth Summit: 100 for the Next 100 in the Danube Region Expertise: Marketing, managment, human resources, strategy, client relationship management, event managment
PURPLE KEY team
Medina Pitarević
Position: Key Account Web Designer Education: Master of Arts – Academy of Fine Arts in Sarajevo – Web Design Work experience: 12 years Most significant project: Euro-Asfalt Website presentation Expertise: Design, WordPress, HTML, CSS, User interface, User Experience, Java Script, Bootstrap, Web Design & Development, Mobile Design & Development
Damir Ličina
Position: Motion & Graphic Designer Education: Certified 3D Designer Work experience: 3 years Most significant project: Continentalis - Sci Fi Book Cover Design & Animation - Movie Concept Art Expertise: 3D Animation, Motion Design, 3D Modeling, DTP/, Production, HTML Development, Multimedia Design, Animated Presentation Development
Jasmin Šanjta
Position: Motion & Graphic Designer, Video & Audio Editor Education: Certified Motion Designer Work experience: 12 years Most significant project: Phillip Morris SFF 2017 - Red Activation Promo Video Expertise: Video & Sound Editing, Creative Photo Editing, Photo Manipulation, UX/UI Design, Flash Design, VJ
Amela Sačić
Position: Copywriter Education: Bachelor of Business Communication, MA in Political Science – International Relations and Diplomacy, Faculty of Political Science in Sarajevo Work experience: 12 years Most significant project: PR of the Institte for the Development of Youth, PR of Mark IN Agency, PR on USAID projects Expertise: PR, social marketing, communication strategy, copywriting, digital marketing...
REFERENCES
Fuzetea Brand Client: Coca-Cola HBC Adria
Fuzetea Brand Client: Coca-Cola HBC Adria
UZBUDLJIV SPOJ, NEOČEKIVAN OKUS.
UZBUDLJIV SPOJ, NEOČEKIVAN OKUS.
FUZETEA ČAŠA NA POKLON
FUZETEA ČAŠA NA POKLON
VAŠ OMILJENI OKUS OD SADA I U NOVOME PAKIRANJU Fuzetea Can Brand Client: Coca-Cola HBC Adria
UŽIVAJTE U FUZIJI OKUSA CRNOGA ČAJA, BRESKVE I HIBISKUSA
OKUS KOJEMU JE TEŠKO ODOL JETI
OKUS KOJEMU JE TEŠKO ODOL JETI
O V NO
NO VO
O NOV OKUS KOJEMU JE TEŠKO ODOL JETI
bez dodanoga šećera* prirodno bez laktoze prirodno s niskim sadržajem zasićenih masti niskokalorično pogodno za vegane izvor vitamina D, B12 i kalcija boca PlantBottleTM** koja se može 100% reciklirati *Sadržava prirodne šećere. **Boca do 30 % napravljena od materijala biljnoga podrijetla. AdeZ je zaštićena robna marka The Coca-Cola Company.
O NOV
OKUS KOJEMU JE TEŠKO ODOLJETI Adez Brand Client: Coca-Cola HBC Adria
*Sadržava prirodne šećere. **Boca do 30 % napravljena od materijala biljnoga podrijetla. AdeZ je zaštićena robna marka The Coca-Cola Company.
OKUS KOJEMU JE TEŠKO ODOL JETI
bez dodanoga šećera*
prirodno bez laktoze
prirodno s niskim sadržajem zasićenih masti
VO NO *Sadržava prirodne šećere. **Boca do 30 % napravljena od materijala biljnoga podrijetla. AdeZ je zaštićena robna marka The Coca-Cola Company.
Adez Brand Client: Coca-Cola HBC Adria
niskokalorično
pogodno za vegane
izvor vitamina D, B 12 i kalcija boca PlantBottleTM** koja se može 100 % reciklirati
novo
new
inspired by clouds
Smarwater Brand Client: Coca-Cola HBC Adria
novo
inspirirana oblacima inspirirana oblacima
Smarwater Brand Client: Coca-Cola HBC Adria
Schweppes Brand Client: Coca-Cola HBC Adria
Schweppes Brand Client: Coca-Cola HBC Adria
Schweppes Brand Client: Coca-Cola HBC Adria
Schweppes Brand Client: Coca-Cola HBC Adria
Fanta Brand Client: Coca-Cola HBC Adria
Fanta Brand Client: Coca-Cola HBC Adria
Fanta Brand Client: Coca-Cola HBC Adria
Fanta Brand Client: Coca-Cola HBC Adria
Rรถmerquelle Brand Client: Coca-Cola HBC Adria
ZELENI IZVOR SVJEŽINE NOVO
0,5 L PET
3 3
3
/RØ:M R KV L /
Römerquelle Brand Client: Coca-Cola HBC Adria
Rรถmerquelle Brand Client: Coca-Cola HBC Adria
Cappy Brand Client: Coca-Cola HBC Adria
Cappy Brand Client: Coca-Cola HBC Adria
Coca-Cola Brand Client: Coca-Cola HBC Adria
Coca-Cola Brand Client: Coca-Cola HBC Adria
Coca-Cola Brand Client: Coca-Cola HBC Adria
Coca-Cola Brand Client: Coca-Cola HBC Adria
Coca-Cola Brand Client: Coca-Cola HBC Adria
Coca-Cola Brand Client: Coca-Cola HBC Adria
Coca-Cola Brand Client: Coca-Cola HBC Adria
Skupljaj zatvaraÄ?e, unosi kodove i zamijeni ih za poklone.
Posjeti stranicu www.ccpokloni.hr ili nazovi infoliniju na 0800 0455. Promocijska akcija traje od 22. 1. do 4. 3.2018. ili do isteka zaliha poklona. U promocijskoj akciji sudjeluju promocijska pakiranja Coca-Cole i Coca-Cole zero od 1 L, 1,5 L i 2 L.
Coca-Cola Brand Client: Coca-Cola HBC Adria
Coca-Cola Brand Client: Coca-Cola HBC Adria
Brugal Especial Extra Dry Romerquelle sugar lime mint
Brugal Especial Extra Dry Coca-Cola lime
Brugal Anejo Sprite lime
.
Spirits Brands Client: Coca-Cola HBC Adria
Spirits Brands Client: Coca-Cola HBC Adria
Spirits Brands Client: Coca-Cola HBC Adria
0,7 L
1L
Spirits Brands Client: Coca-Cola HBC Adria
KONZUMIRAJTE ODGOVORNO
Spirits Brands Client: Coca-Cola HBC Adria
Spirits Brands Client: Coca-Cola HBC Adria
LA PERFECCIÓN DEL RON
DISTILLED FOR PURITY, AGED TO PERFECTION
LA PERFECCIÓN DEL RON
DISTILLED FOR PURITY, AGED TO PERFECTION
VIDEO
Aman Resort
HERAG application
ASA Prevent Milestone Promo
RETOUCHING
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
Thank you.
www.purplekey.ba