Pursant 2015

pursant helps business owners grow the value of their companies and maximize that value in a liquidity event, partial sale or exit transaction.

meaningfully impact the trajectory of your business.

It is my privilege to make this introduction to Pursant, LLC. We are a professional services firm with business units specializing in Investment Banking, Financial Services and Strategic Advisory. We use a deep immersion process, our vast industry network and experience as owner/operators to successfully manage strategic transactions and optimize companies — vital, integrative initiatives for which our clients may not have the time, manpower or competencies.

I founded Pursant because I learned two key lessons from experience as an owner-operator; staying out of the weeds is essential to explosive growth and profitability and strategic transactions should be handled by experts.

Pursant becomes your discipline to stay strategic. Our team helps you grow the value of your company and maximize that value in a liquidity event, partial sale or exit transaction.

I’m proud to say that we’re quite good at this. A key reason why: we spend as much time learning and internalizing your business as would a new senior level hire at your firm. We never recommend or act until we truly get it.

We look forward to demonstrating how we can become an invaluable extension of your team.

Kind Regards,

Mark Herbick Founder & CEO

pursant is an extension of your business exclusively

focused on the big picture.

The most pressing strategic and operating business concerns are also the ones many firms sidestep.

Optimizing operations and managing strategic transactions demands time, manpower and expertise.

Pursant was established with a singular goal: to pursue solutions to key strategic challenges, however daunting or elusive.

We are an extension of your firm, taking on initiatives in Investment Banking, Financial Services and Strategic Advisory.

We dig deep to know you, understand your business and internalize your culture, then custom-fit our approach accordingly. Powered by an exceptional team with deep client-side experience and a broad industry network, Pursant delivers results as no other firm can.

Our name is derived from Latin and Sanskrit terms that, when combined, mean “to excel at pursuit.�

Your greatest challenges are our calling.

we pursue solutions to key strategic challenges,however daunting or elusive.

practice areas Investment Banking Pursant’s Investment Banking practice helps you navigate strategic financial transactions— whether you are sourcing capital, a buyer of businesses or a seller of your own—as a trusted strategic partner and discerning intermediary.

Financial Services What is your firm worth today? How do you substantiate earnings and how do you take your financial department from solely a tactical level to a strategic level? Pursant provides Certified Business Valuations, Quality of Earnings Analysis and Strategic Events Advisory services.

Strategic Advisory Pursant helps your company prepare for and maximize value in an eventual sale; position your firm to become a successful acquirer; or simply operate more profitably.

pursuing a successful strategic transaction is a science and an art and it is our specialty.

investment banking

we leverage deep insight into your business We believe that no business relationship can be successful without a first-hand understanding of the business itself. Some advisory firms think this kind of insight can be conveyed through market research and executive interviews alone. Before beginning any engagement, we dig deep into our clients’ business, spending time with the people and the business until we really get it. We internalize your culture, values and objectives to develop a clear picture of your assets and the missing pieces. we have an inside track on the ideal parties to bring to the table For our strategic transactions, we reach far and wide into our network of executives, influencers and connectors to bring the best parties to the table. We’re creative too. We consider less conventional paths that may offer intriguing alternative possibilities. We’ll swiftly and resolutely pursue multiple avenues until we arrive at the right opportunity for your firm. we have successfully experienced strategic transactions in businesses of our own Our Investment Banking expertise was earned through years of being business owners and operators and developing thriving businesses in various industries through acquisitive and organic growth. Our team has amassed years of experience through our own strategic transactions. This experience has helped us develop a sixth sense about the potential for alignment between parties and a knack for deploying the right strategies.

pursant’s suite of investment banking services include: buy-side advisory services You can boost the value of your company by complementing an effective organic growth program with a well-planned and executed merger or acquisition strategy, but do you have the bandwidth, expertise and industry connections to make this happen? Pursant’s Outsourced Corporate Development (OCD) practice allows an acquisitive company or investor to have an effective, affordable acquisition or investment initiative that they can moderate and scale accordingly to meet their needs. sell-side advisory services What is your firm worth today? How can you increase its value? How do you bring the right buyers to the deal table and maximize the value of your business when you exit? M&A transactions can be mystifying and the uncertainties can paralyze even the most sure-footed business owner and firm.

Our experience, network and disciplined process enables us to successfully guide you through the M&A process as a trusted strategic partner and discerning intermediary. To our engagements we bring: • An inside track on ideal strategic and financial Buyers • A history of successful transactions, at times as business owner/operators in your industry • M&A advisory expertise earned through years on both sides of the table • A sixth sense about the potential for alignment between a Seller and a Buyer • A personal, hands-on approach

recapitalization You can recapitalize your business to increase your ability to grow and operate more profitability, but do you know the best parties to source senior, junior and mezzanine debt or equity from and how to maximize the deal structure? Pursant can create and execute a strategy to pair you up with value-add financial parties that can provide the capital you need and also best align with your long term strategy. leveraged buyouts You can build your net worth faster by acquiring all of or a large part of the company you work for from either the parent company or from the private owners, but who are the ideal financial backers to make this possible and how do you structure the deal? Pursant can guide you down this path.

These types of business transactions can be mystifying and the uncertainties can paralyze even the most sure-footed executives and firms.

Pursuing a successful strategic transaction is a science and an art, and it is our specialty.

pursuing the understanding of enterprise value and financial performance drivers.

financial services

What is your firm worth today?

How do you substantiate earnings and how do you take your financial department from solely a tactical level to a strategic level?

Pursant provides Certified Business Valuations, Quality of Earnings Analysis and Strategic Events Advisory services.

pursant’s suite of financial services include: certified business valuations At some point in time, most businesses will need or should get a formal business valuation. Good business leaders know that you cannot manage what you can’t measure. What is more important than measuring the value of your business?

Pursant’s NACVA Certified Valuation Analysts can provide you with the valuation clarity you need for a variety of purposes including: • Acquisitions and Divestitures • Buy/Sell Agreements • Financial and Estate Planning • Executive Compensation Plans quality of earnings analysis We perform financial/accounting and analytical business due diligence validating the quality of earnings and evaluating the balance sheet/working capital characteristics. Through our network of subject matter experts, we can also perform the tax and information technology diligence. We tailor our approach and procedures to meet your needs. This ranges from performing preliminary analysis in connection with early stage pre Letter of Intent to post Letter of Intent full scope diligence.

Alternatively, and more commonly given our experience as underwriters, equity investors, operators and service providers, we integrate and operate as an extension of the investing team. We “hold the pen” driving process to ensure there is a comprehensive, properly sequenced, cost-efficient due diligence plan. This includes, for each diligence work-stream, scoping the work, sourcing/qualifying vendors, establishing the sequence/timing for executing each diligence activity and managing vendor activities/costs.

strategic events financial advisory As businesses evolve and migrate through different stages in their lifecycle, financial/accounting functions and capabilities must adapt to their changing environment. Financial/accounting teams that are well qualified to meet day-today demands, frequently struggle with strategic financial needs of organizations.

Examples include: • Teams that were designed and possess skills to establish good controls, process, systems and reporting often lack experience to support the organization years later when facing refinancing, a capital raise process or a liquidity event.

• Companies that completed an acquisition or change in control transaction immediately inherit a variety of new, non-routine exercises related to post-closing settlements, earn-out calculations, purchase price allocations, financial reporting and system integrations.

• Organizations that experience business model or capital structure shifts struggle with adjusting processes, forecasting practices and new reporting requirements.

Leveraging our combined experiences over the past two decades as operators, private equity investors, financial statement auditors and pre-acquisition due diligence advisors, we provide the expertise to guide your team through transactional events and strategic shifts efficiently while minimizing the disruption to the existing team’s day-to-day responsibilities.

pursuing the people and strategies that can make a fundamental shift in the value of your company.

strategic advisory

strategic advisory relentless pursuit of the missing pieces needed to achieve maximum value for your business.

You hope to sell your company—now or someday-- but the value of your business isn’t quite where you would like it to be.

Maybe you intend to grow by acquisition, but lack the management talent or operational structure necessary to properly integrate acquisitions.

Or maybe you just want to operate more profitably and with less ownership and management fatigue.

Pursant can help.

Our Strategic Advisory team and Optimization experts are adept at analyzing all aspects of a business, identifying strategic and tactical issues and then building customized solutions and road maps designed to improve stability, productivity, profitability and ultimately, enterprise value. Whether your goal is to set your business up for long term acquisitive growth, attain maximum value in a sale or just have a healthier company, it is critical to engage the right partner and start planning now.

Having the right people and the right strategy can make the difference between nominal improvement and a fundamental shift in the value of your company.

pursant can help your organization with the following talent and strategic initiatives: talent acquisition Your company can change its growth trajectory by doing one thing: putting the right people in key positions. The task is daunting. You operate in a niche industry. The skills and experience you seek are quite specialized. You might see some candidates, but no one seems to be a fit. Other operating concerns take priority, and your firm continues rowing without an oar.

Pursuing that perfect fit job candidate is a science and an art, and it is our search team’s specialty. This is easy for search firms to say, but far more difficult to execute.

Pursant has advantages that enable us to present you with an unparalleled slate of qualified, proven high performers in sync with your needs. strategic planning Your strategic plan defines your organization’s view of near-term and long-term success. Without a clearly defined and articulated strategy, operations, sales, finance, marketing, administration, etc. cannot be aligned to achieve the goals of the organization.

Too often, leaders walk around with a virtual strategy in their mind – they know where their organization needs to be and the key activities that will get it there.

When your team, suppliers and customers know where you are going, there are even greater opportunities for people to help you maximize your success in getting there.

Pursant can facilitate the development of a Strategic Plan for your organization, a plan that defines your company’s destination and actions needed to get there.

exit planning guidance Exit planning is a process, not an event. It’s a way of running your business that maximizes its value and provides a means to achieving an owner’s personal and financial goals. Preparing your company to receive optimal valuation in a sale can take months or even years. Patrick Ungashick from his book “Dance in the End Zone” states it well, “Exit planning is the conscious effort to maximize enterprise value while enabling the conversion of that ownership into personal financial freedom and peace of mind.” Pursant has Certified Exit Planning Advisors (CEPA) that can help you: • Assess the present risk profile and value of your company • Design a strategy to maximize the value of our company • Be prepared personally and financially for this event • Ensure you have planned for the next act in your life business optimization The Business Optimization experts at Pursant go deep to examine all aspects of your business. Our goal is to develop a plan that bridges the gap between your company’s performance and value today and where you would like it to be in the future. Processes, procedures and workflow are systematically examined. We explore everything ranging from your business plan to sales, marketing, operations, distribution, finance, administration, personnel, etc. to develop a clearly defined road map to optimal value.

by going deep with every client, pursant has developed expertise in numerous industries.

industries

industries our formula for strategic transaction success includes an experienced team with a diverse background applying a disciplined and proven process.

This formula has proven successful in virtually any industry. Some of the industries we have been involved in engagements in include: Business Services

Facility Services

Building Services

Telecom

Tax Technology, Consulting, & Compliance

Education

Intellectual Property Management

Commercial Janitorial

Commercial Roofing

Document Destruction

Recycling

Construction and Construction Management

Manufacturing

Commercial Printing & Print Management

Direct Marketing & Marketing Services

Technology Services

Software/SaaS As our firm continues to grow, we apply our proven approach to new markets.

your greatest challenges are our calling.

847.229.7000 www.pursant.com