MAD
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Issue VII
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Cover Photo Courtesy of Shane Seery
Editor’s Declaration Yo Philly! Awake now? I hope so. Welcome back from what I hope were restful summers that will lead to productive fall and winter seasons. As a city we are on the brink of something incredible. Philadelphia’s art, restaurant, music, and nightlife scenes are burgeoning. Of course I’m not ignorant to the draconian school system, rising murder rates, and lines of the homeless outside of shelters on cold February nights. But, on the Friday before Labor Day weekend I was maneuvering onto 95 South headed to a world drastically different from the direction in which I was looking. To the north of 676 there is ne’er activity that is noticeable and that which is there is usually the type of activity one reads about in the crime section of the newspaper. What I saw, however, was drastically different. What I saw, was hope. With the sun in my Ray Bans, I caught a glimpse of a building much taller than anything else on the horizon. So, I decided to investigate. Scouring the Internet for leads on this story, I came across my answer on PhiladelphiaHeights. The new high-rise, not surprisingly, is the newest addition to the Temple University campus. It is part of dormitory complex, Morgan Hall, being constructed at Broad and Cecil B. Moore. Why does this bring hope you ask? Well, to me it is quite simple. Physical development in any area, especially one as often forgotten as North Philly (with the exception of Temple), brings economic development. I have heard people ask in recent months why Dilworth Plaza at City Hall is being renovated. Simultaneously, I have sat in meetings where I have heard Bart Blatstein explain his grandiose plans to bring Center City north with a $700 million entertainment/shopping complex in The Inquirer building. Some are rightfully concerned that these plans also come with a casino which could counteract the forward thinking of changing a community still in its infancy. The reality is, Dilworth Plaza’s renovations are necessary if for nothing else visitors to Philadelphia should not immediately associate our City Hall with the smell of piss. Moving Center City north in this fashion looks promising, but is in fact a gamble (pardon the pun). Lastly, a building like Morgan Hall makes a statement to those who believe that higher education is a luxury rather than a necessity. A city is not something can be frozen in time, but rather, should be constantly evolving. To scoff at progress as a “waste of tax dollars” is to remain ignorant of the big picture. The problem with a city without change is that once someone visits, there is no need to return.
Steve Ziegler is a native of South Philadelphia and has a tremendous love of film, especially anything directed by Martin Scorsese. When he is not juggling the duties of Pursuit, his home, and his 9 to 5 job, he is usually writing or headed to the movies. Steve holds a Bachelor’s and Master’s Degree in Professional Communication from La Salle University. By the way, you can call him Zig. He prefers it.
Sincerely,
Steven M. Ziegler Founder, Editor-in-Chief Pursuit Magazine
We Hold These Truths to Be Self-Evident
CONTENTS
Spirit of ’76 What We’re Drinking
The Color Run
6
The Barnes Foundation
8
Thank You For Making Pursuit Better
10
Going Up
HOT TODDY 14
By: Katera Pellegrino
By: Davoud Farnoush
By: Steven Ziegler & Alexandra Stokes
By: Steven Ziegler
The Immortal Fashionista
17
Dayglow- Life In Color 2012
23
Revolutionaries
25 25
By: Kori Moore
By; Davoud Farnoush
What’s H”app”ening?
October 2012 I Pursuit I 4
September was “National Bourbon Heritage Month” and as leaves change color, moving our barbecues inside, it is time to warm up with the appropriate cocktail. A hot toddy is a simple drink that has many variations, but is essentially whiskey or rum with sugar, spices, lemon and tea. Celebrating bourbon’s place on any bar, we suggest going with a simple hot toddy with 2 ounces of bourbon, 1 cup of hot water, your favorite tea, a dash of cinnamon, a sprinkle of sugar and lemon for a garnish. The hot toddy itself is believed to have originated in India while the British East India Company was transporting goods to and from the United Kingdom. Somewhere along the way, teas being shipped across the continent from Japan came together with Indian spices and whiskey from Scotland. Enjoy this cocktail throughout the fall and into the winter on those cold nights when a movie, blanket, and companion are its perfect complements.
All Great Truths Begin as Blasphemies
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THE COLOR RUN By: Katera Pellegrino
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It has been labled as “The Happiest 5K on the Planet”, but I was still skeptical. As a dedicated runner, my happiest runs are when I beat previous records, hit that runner’s high, or finish with light legs. Would I able to set aside all my competitiveness and just take it all in? I woke up the morning of the race ready to go. I grabbed the essentials: Red Bull, banana, running watch, and the official Color Run tattoos. The usual tunes were playing in my ear buds and I was getting into my zone. But when I got there, I realized this wasn’t at all what I was expecting. I got in the starting line, along with 25,000 other people. The Philadelphia Marathon caps around 30,000 people, so you can only imagine how much color would be spewing in that 3 mile radius. The gun went off and we took off. I raced the first mile, then realized that I may be cheating myself out of the whole experience. I stop, soaked up some color, and waited for the rest of my team. We continued to the finish line, drenched in different shades of blues, purples, pinks, greens, and yellows. The color washed over me, and so did that feeling they were talking about. It really was the happiest run I’ve ever had. There was no official time. There was no distinction between those who could run a sub-5 minute mile and those who had just walked their first 5k. There were all shapes and sizes in the race. But realizing that everyone was there for the same reason, to be drunk on color and high on happiness, made it worth the 45 minute shower and 2 hour car wash later that afternoon. TheColorRun.com
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By: Davoud Farnoush
To outsiders, Philadelphia may not seem like a city that loves art. Some may see Philadelphia as a city of cheesesteaks, soft pretzels and sports teams who break their fan’s hearts. But between the Museum of Art, the Rodin, the Metropolitan Museum of Art and a renowned public arts initiative, Philadelphians know that art is everywhere. Now, the City of Brotherly Love, its residents and
visitors alike have a new venue to visit, The Barnes Foundation. Debuting in mid-2012, The Barnes Foundation opened its new space at 2025 Benjamin Franklin Parkway, steps away from the Franklin Institute, the Rodin and the Museum of Art. Featuring modern architecture and design aesthetics, the Philadelphia campus almost feels as if it doesn’t belong. Large limestone walls, poured concrete, glass and almost mathematically placed landscaping are the exterior features greeting visitors to this ‘secret garden’ in heart of our city. The museum’s exterior was also designed to be environmentally friendly; the museum has a green roof and recollects rainwater for irrigating plantings and use in reflecting pools. But that’s just the outside. The museum’s interior is composed of three floors and continues the exterior’s modern design aesthetics, making use of natural light, vaulted ceilings, reclaimed Pennsylvanian wood and large
slabs of sandy-colored limestone. Two floors and a mezzanine house the esteemed art collection in the Foundation’s holdings. The lower level floor contains the gift store, a library with over 4,000 books, periodicals and databases on art history, education and literacy. Also on the lower level is a coffee shop and coatroom. Guests of the museum can also enjoy dining on the first floor at The Garden Restaurant, which serves a seasonal menu of hot and cold entrees, salads, desserts, domestic and international wines and specialty cocktails. When Dr. Albert C. Barnes founded The Barnes Foundation in 1922, he and his associate, a philosopher named John Dewey, had a specific mission for the Foundation: to promote art appreciation. The two men created classes that aimed to teach students “to see” paintings as light, lines, color and space, the compositional pieces artists everywhere use. Growing up in a working-class Philadelphia
way. Barnes constantly arranged and rearranged the pieces to form “ensembles” that highlighted creativity and the expressive nature of art. Symmetrically placed wall arrangements of paintings, metalwork, sculpture and decorative pieces from vastly different art periods, cultures, geographies and genres were put together to show neighborhood, Barnes saw the classes and the Foundation as a means for advancing democracy in America. The Barnes Foundation’s Philadelphia location is the new home to an amazing and expansive collection of post-impressionist and modern paintings. Paintings by artists with names like Cezanne, Matisse, Picasso and Renoir constitute a large portion of the museum’s holdings. Further, the museum features works by van Gogh, Modigliani, Rousseau and Soutine. Combined, these works alone would make for an amazing collection, but the Philadelphia campus also holds works of African sculpture, Pennsylvania German furniture, Native American ceramics, jewelry and textiles, Mediterranean and Asian antiques and wrought iron pieces of European and American creation. The pieces in the Foundation’s Philadelphia campus are presented in an unorthodox
When Dr. Albert C. Barnes founded The Barnes Foundation in 1922, he and his associate, a philosopher named John Dewey, had a specific mission for the Foundation: to promote art appreciation. the continuity between past and modern art forms. A Philadelphian throughand-through, Barnes attended Central High School and went on to earn a medical degree from the University of Pennsylvania. By 1901, after studying pharmacology, which included training in Germany, and time as a consulting chemist for Philadelphia’s H.K. Mulford Company, Barnes married a
woman from a wealthy Brooklyn family. The following year, Barnes started a pharmaceutical company with another man, with whom he had developed a product named Argyrol, an antiseptic that prevented eye infections and blindness in newborns. By 1908, Barnes had bought out his partner and founded the A.C. Barnes Company, which still sold the Argyrol product, which in a time before antibiotics made Barnes very wealthy. Months before the stock market crash of 1929, Barnes sold his company to concentrate solely on his art collecting and educational ventures. Tragically, Barnes died in an automobile crash in 1951, at the age of 79. Both meticulous and critical, Barnes rearranged the pieces in his collection many times over a period of 26 years, and as it is today, is arranged in the same way as when Barnes died. This amazing collection deserves to be seen. Barnes, in an effort to promote art appreciation, curated a strong collection of the world’s premier artists. Combined with the new space on the Ben Franklin Parkway, the Foundation has provided a brand new home that exquisitely showcases both the pieces and Barnes’ vision for them. www.BarnesFoundation.org
October 2012 I Pursuit I 9
Thank You for Making
Better!
By: Steven Ziegler & Alexandra Stokes
A
s our faithful readers and new fans know, Pursuit currently epitomizes small business in America, working harder each day to make our magazine better. In the summer, our graphic designer, Alexandra Stokes, completed her master’s degree in professional communication by analyzing Pursuit Magazine. You most likely received a survey via e-mail or on any of our social media outlets regarding this practicum project. Thank you for participating. You should be happy to know that Alex passed with an A and proudly graduated from La Salle University in August. While her research and findings were extensive, we thought it would be in our best interest to inform of what exactly you helped us to discover about Pursuit in order for us to make it a better magazine for you. This project was designed to develop better understanding of reader wants, marketing strategies, and the use of online tools to lead Pursuit Magazine into a positive and flourishing future. The future of Pursuit will depend on magazine readership and advertising revenue. Questions developed for this research related to aspects of the magazine such as story content, distribution, online publishing and the like. Research for this project relied on the use of an anonymous digital survey as well as telephone interviews with 8 Pursuit staff members. Through the scope of the Uses and Gratification Theory, this research sought to find what readers, primarily living in the Philadelphia area, are looking for when reading Pursuit Magazine. In the end, it was discovered that readers are looking for the content they are already
familiar with, some of which is already published in Pursuit and some that will be published in the future. The online format of the magazine is essential to separating it from other publications and both the readers and staff members agree, for the most part, that it should remain online. Uses and Gratification Theory (UGT) focuses on why a receiver uses particular media outlets. UGT further explains that since humans have free will, decisions made to fulfill wishes are based on personal needs and values. Another assumption of UGT is media outlets compete with other available means of satisfying personal needs. This leads to the four motivations of humans in choosing a desired media. These gratifications are entertainment, information, personal identity and personal relationships/social interaction. There are numerous reasons for why people are reading Pursuit Magazine. In the scope of the Uses and Gratification Theory, the survey and interviews found why Pursuit readers utilize social media outlets to find their news and why staff members were dedicated to putting out a product they themselves would like to read. Readers of the magazine are looking to Pursuit to fulfill needs based on their values. Satisfying personal needs is at the core of UGT first developed by Katz, Blumler, and Gurebitch (1973). When Pursuit Magazine debuted in January, 2011, the readership was believed to be primarily Philadelphians ranging in age from 20-30 because the readers were an extension of the personal and business networks of the magazine’s creators who
fell into that age range. Upon further study, it was discovered that the network had extended to include a portion of the population aged 41 and older. While Pursuit Magazine has worked to further the endeavors of local artists and grassroots organizations, the survey showed that readers are also looking for what is already popular on the national and local magazine scenes. This reinforces UGT’s basis that users are looking for media that makes them happy as well as developments regarding UGT and Internet dependency. Readers for Pursuit are looking for more stories regarding nightlife and restaurant reviews, two aspects of life in Philadelphia that have been covered extensively by Philly2Night and Philadelphia Magazine, respectively. Regardless of age, these stories appear to be among the most requested from Pursuit readers. The survey emphasized that many of the readers relate to those publishing the magazine in that they enjoy the coverage of the Philadelphia music scene and will continue to do so. At the start of this research, predictions were made regarding not only the types of stories readers want to see, but also the format in which they would like to read them. For more than a year, much of the internal communication at Pursuit has focused on the variety of outlets made available in the digital age in terms of distributing a magazine. The traditional approach of creating a print issue also remains a topic of discussion. Pursuit publishers predicted that the majority of the survey participants would suggest printing the magazine. This prediction, fortunately for the October 2012 I Pursuit I 11
publishers, turned out to be wrong. More than half of the participants said they would not be more inclined to read Pursuit if it were a print publication. Using outlets such as video, podcasts, and blogs were mentioned not only in the survey, but also by Pursuit staff members in interviews who saw these as options to expand the magazine’s reach. The interviews and the survey provided feedback on what it would take in order for Pursuit to gain readership and capitalize on the online environment in which it exists. Today’s readers are inclined to read their news and entertainment while surfing the Internet, especially when logged into their social media profiles. Pursuit staff members view the magazine’s online presence as one of its greatest strengths as well as something that sets it apart from the other magazines in the Philadelphia area. While most print publications have an online component, none exist solely in a digital format even though the common sense consensus for nearly five years has been “print news is dying.” This project developed a better understanding of reader wants, marketing strategies, and the use of online tools to lead Pursuit Magazine into a positive and flourishing future. Without the survey and interviews of this project, Pursuit Magazine would be relying solely on the word of mouth comments, online statistics, and a stagnant readership. The goal of understanding what Pursuit readers and potential readers are looking for in the magazine was met by the survey and interviews conducted. The success of Pursuit Magazine could very well hinge on the results found by this research. By utilizing the information given to publishers by the participants and the staff members, the driving force behind Pursuit will guide the magazine in a direction that will garner more readers and ultimately generate more advertising revenue. The short-term use of this project will be for Pursuit publishers and staff members to use this information to work together with readers to produce a product which readers have come to know and appreciate.
Thank you for participating. What’s Your Pursuit? Declare It!
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Life, Liberty, & The Pursuit of Happiness.
By: Lauren Wallick
Going UP Uranium Productions
By: Steven Ziegler
Rock Your Fashion 2012: (left to right) Mike Fazio of Fazio Promotions, Joan Roman, Monica Mullett of Aci Nae, Janae DiDonato of Aci Nae, Paul Scalia
Friendship and business are, for better or worse, often associated with one another. Uranium Productions, a marketing company formed by lifelong friends from South Philadelphia, is an example of the better. “Once you know someone inside and out, there are no secrets,” says Uranium CEO Stephen Ligambi. “You know their strengths and weaknesses and play off of one another to make things work. And, actually, that’s probably one of the components that helped us to be successful.” Uranium Productions (UP) began when Ligambi and co-founder Joan Roman while they were working on Ligambi’s senior film thesis at Fordham University. In just three short
years, it has evolved into a “boutique multimedia enterprise that specializes in entrepreneurial initiatives. A multimedia marketing company that offers production services in video, music, sound, still photography & events.” With an office just off Broadway in Midtown Manhattan and a staff of 25 employees, Uranium is much more than the new kid on the marketing block. Their networking in Philadelphia has undoubtedly paid off as Uranium team has taken the close-knit and necessary companionships formed in the City of Brotherly Love across the Tri-State area and the Atlantic to the Cannes film festival. And, Twitter users everywhere can thank them for pioneering the use of hashtags on marketing materials.
While co-founder Joan Roman cannot speak on record about all of Uranium’s clients, the company has worked with Shaquille O’Neal on his book launch, Harrah’s Resort, the Cescaphe event group, Aci Nae, New York hospitality groups, cardiologists & orthodontists, music artists, entrepreneurs and much more. In the spring of 2012, the company launched its digital marketing division, its most successful division to date, covering any social media outlet relevant to the artist or client who had hired them. “We were receiving such great feedback on Facebook about our own pages and people were asking us to run their pages,” Roman explains. “We saw potential their and decided to build the marketing
division.” Both Ligambi and Roman admit to developing a passion for business by working to make Uranium thrive. Simultaneously, they did not want to lose their creative sensibility, so they brought in childhood friend and current Director of New Business, Paul Scalia. “I leave the production to the professionals,” Scalia laughs. “I primarily handle the business end of the equation. But, I can say, the ideas here don’t stop.” Mastering show business is no easy task because as the old adage goes, there is no business like it. The important thing is finding a niche. Uranium has done this on a grand scale through music, movies, and social media, often times as Roman says, “giving clients [on a smaller scale] the kind of exposure they wouldn’t necessarily receive at this point in their careers.” As a result, the work ethic of the UP staff is being reflected in the clients and artists they produce. “We are working around the clock,” Scalia affirms. “Our days do not end at 5 P.M.” The dynamic behind Uranium is a manifestation of the small row home lined blocks of South Philadelphia where everyone is familiar with one another and no one seems to mind. “When we work, we work, and when we’re not working, we’re still friends,” Ligambi says. “As a kid, I looked up to my father and people in my neighborhood for inspiration. As I got older, I began reading about successful entrepreneurs with comparable backgrounds, which keeps me inspired to keep moving forward.” Moving forward or moving UP, as the Uranium staff often says followed by a “pun
intended” results from the creative staff meetings, the brother-sister relationships shared by those in charge, and the support system formed during the day to day operations. “We set an example and the tone for the company,” Roman says, referring to herself and Ligambi. “It’s amazing to work with your friends. I can’t imagine it any other way.” The friendships allow for creative criticism within the company to be given and received without a second thought. If there are negative critiques from the outside world, they are taken with a grain of salt. “Our egos are so far out of the equation in what we’re trying to build and accomplish,” Roman says. Uranium staffers are looking at 2013 to be a big year. They are producing their first album with a Uranium original artist and their first feature film. Their partnership with Aci Nae boutique will keep them involved with the fashion world as they are hosting a high fashion masquerade ball at Tendenza in Northern Liberties on October 18th. “We hope to grow into a huge company that operates as a middle man within the entertainment marketing industry,” Roman says. “We will be the center pulse in the industry.” “The name Uranium says it all,” Scalia explains. “Look at how one small piece of Uranium can power so much. We are willing to put in time and we’re dedicated. Most of all we believe
in what believe in what we do and we believe in each other- the power of us and what we’ve been able to achieve is really what it’s about. We will be the best that we can be and do it together.” “Look at companies like Google or even Facebook -they’re built around creativity and fun,” Roman says. “We will keep creating a positive environment as we continue to grow as a corporation as a place and a company people can go to when they want to turn ideas into real life. We don’t look at it as work. We love it.” Speaking in this way is not just the Uranium staff’s way of patting one another on the back around the office. They take their positivity to the public in everything they do for their clients. In the end, it all comes back to the roots from which the company grew. “We go above and beyond what we are asked to do when a company hires us,” Ligambi explains. “It’s not just a website or a marketing plan or an album to us – we want to bring the client into ‘the Uranium family.’ All of us come from South Philadelphia, from Italian backgrounds where family comes first. Our backgrounds are reflected in our business relationships.”
Partners & Shaq: Joan Roman, Shaquille ONeal, Stephen Ligambi
T Immortal H E Fashionista Hello to you, fashionably fine citizens of Philadelphia! It is I, the Houndstooth Heroine and I am back this fall to share my vast, ever growing knowledge of all things fashion! I have taken a few months off from writing to help grow my personal data bank of good fashion in this fine city. Can you believe that fall is here? Ah, for those of us who adore fashion, this is a great time of year for us! It’s time for boots, leggings, light jackets, scarves and much more! Last fall, I brought you all an
article on the revival of the 90’s. The article was released at our fashion-tastic event we through at King Oaks, over in Northern Liberties. This fall, after working for a local business (unrelated to fashion, but local and awesome nonetheless) I bring you my findings of great local gently used fashion. A few months back I had the opportunity to meet an amazing woman who is very deep in the world of all things stylish. Considering we are all still pinching our pennies, resale and consignment is more popular than
By: Kori Moore
ever! And why wouldn’t it be? It’s so important to reuse all of the many resources we have available. If you follow my writing, I have shared information on things like Aids Thrift and other fine establishments that bring resale to your fingertips. Since it is prime fashion time I bring you something a little more edgy and completely tailored to fine frocks. Come with me now, on a journey, to a local consignment shop called Immortal Uncommon Resale, run by Caren Krieder, one of Philly’s finest fashion curators. On 18th Street, located at the corner of Sansom Street, nestled away from the naked eye, lives Immortal, a pearl of a shop hidden away in an unassuming oyster shell in a large sea of fashion and fine things. Rittenhouse Square is one of the prime shopping meccas of this city. Consignment shops have been popping up in the area left and right over the past few years. Unknown to many citizens, this shop, located
on the second floor of 125 S. 18th Street, next to Manhattan Bagel is a very special store that has been in existence for more than 15 years. While wondering the neighborhood one day, I had stopped for lunch and looked up and saw a shop I had never seen before. I read “consignment” on the door and immediately darted up the stairs! I entered a world that was like a toy store for women who love sparkles, designer duds and finally made pieces of clothing. I stopped dead in my tracks, and stood there with a look of pure amazement on my face. Standing behind the counter, was a woman in white linen, her lightly aged hair was pinned up, and she had on a beautiful red silk scarf. Her look screamed “old money”. The term “old money” is used to describe individuals who have a large fortune attached to their name. They dress in a manner that is not flashy, more elegant, and normally in cool neutral colors, to not give off the impression they have money. It is a way to show off class and status without being too loud. Now, I know nothing of this shop owner’s financial state, but the fact that she demonstrated this much class, was astonishing. I smiled at
her, gave a “hello” and began to peruse the space. During my mesmerized browsing state, I stumbled upon items I have not seen at many consignment shops in the city. One item that caught my eye was a cream and gold Chanel suit from the 90’s with beautiful gold buttons with the famous Chanel “c’s”. The more I dove into this treasure chest of items, I found Nicole Miller skirts, items from the 1960’s with no designers listed, and did I mention an array of bags from Dooney and Bourke to Prada? This place is clearly the Boyd’s of second hand. After I picked my jaw up from the floor, I got to chatting with Caren. Once a model in Germany, she headed to the states with visions of fashion greatness in her eyes. The majority of her collection comes from her traveling abroad and visiting estates to gain items for her collection. She has a very classic aesthetic and the store reflects that. Caren is very much more along the lines of an appraiser and collector than just someone who adores fashion. The oldest piece in her store was a flapper dress from the 1920’s originally made for Mrs. Mann of the Mann Music Center. This pink garment is no longer with her, but now on display in a museum in Germany. She has met many fascinating people in nearly 2 decades of running something she truly believes in. During David Lynch’s most recent visit to Philadelphia, his wife wandered into the store and bought a Dolce and Gabana dress and swapped stories and fashion tips. As the store’s only employee, Caren has the freedom to be “picky” yet inviting with not only what she carries but with her client base. Her prices on such high-quality second hand are very reasonable. I was a little hesitant considering most items here were worth more than many things I have ever been around, and even though a young writer in Chuck Taylors and a Mohawk came prancing into her store, with a worry that she’d feel like an outcast, Caren made me feel right at home. This store is truly Immortal and a playground for women to come express their inner fashionista. Whether you are searching for an elegant evening gown from decades ago decorated with ostrich feathers, or just an edgy wool fall coat, Immortal has everything different that will get you attention. Backed by an entrepreneur who revels in the glory of glamour and class, this shop will definitely be on any ones fall shopping list. Now that I have passed along my knowledge for fall, I bid you farewell until the leaves turn to snowflakes, peace love and shoes! PS: Checkout Immortal Uncommon Resale on Facebook for information on new items, and events like their monthly women’s fashion meeting! -The Houndstooth Heroine
By: Shane Seery
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Dayglow // Life In Color 2012
– Philadelphia –
By: Davoud Farnoush
Dayglow, or as it is now called, Life In Color, is an event that features a heavier form of electronic dance music (EDM), known simply as electro, and lots of paint. Strong bass, heavy drums and samples characterize this subgenre of electronic music. Dayglow brings this to EDM lovers around the country. Dayglow/Life In Color (D/LIC) came to Philadelphia’s Festival Pier at Penn’s Landing on September 22, 2012 and featured Dirty South and Brass Knuckles. From the get go, it was a party. Attendees to Dayglow typically wear white clothing so that the brightly colored paint is completely visible. Geared toward a demographic between 17 and 25, attendees mix, mingle and dance together in a large group. Most likely fueled by youthful vigor and powerful spirits, attendees dance nearly nonstop for at least 4 hours. This year was no different as wind and rain were not enough to discourage the revelry as the assembled masses were pummeled relentlessly for the latter half of the show. My experience at D/LIC was quite enjoyable. Being over the age of 21, I was able to partake in the overpriced beers (24oz beer equals $11) offered at one of the six bars at the venue. The music was standard electro fare, but the stage presence of both the DJs and the lighting was superb. DJs knew how to incite the crowd to a feverish pitch as the stage lighting made you completely lose yourself as concert goers were bathed in its polychromatic brilliance. If you missed D/LIC this time around, there is no need to worry. The event is coming back to our area on December 7th in Trenton, New Jersey. So, should you want to hear some EDM, get covered in paint and partake in bacchanalia, I’ll see you in Trenton.
Photo Courtesy of Dayglow Facebook.
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E E FR TES A M I EST
October 2012 I Pursuit I 24
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REVOLUTIONARIES Layout and Design Editor
ALEXANDRA STOKES
Staff Writer
DAVOUD FARNOUSH
Staff Writer
KATERA PELLEGRINO
Contributing Writer, MissWrittenKM.blogspot.com
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Contributing Writer, 31 PercentLife.com
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Photographer, CEO of RudeBoy Photography
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Photographer, CEO of Shane Seery Photo
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Contributing Photographers
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What’s H“app”ening?
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