business The Value of Storytelling Storytelling is an engaging talent, passed down for centuries, encompassing all cultures and languages. Organizational leadership often emphasizes the need to tell the story of their products and services to their peers, co-workers, and employees. They may, from time to time, request that they need to improve upon how their story is told. Many tactics exist to leverage and improve upon storytelling, but taking a deep dive into why storytelling is an effective method of communication can help those who want to develop this skill set understand it’s actual value. We’ve all experienced lackluster storytelling. You’ve been there at a breakout session. The speaker begins by pulling up and clicking through slides, talking bullet after bullet. Unless you ferociously wrote down every word or took pictures on your phone to review later, did it sink in? Did you retain the subject matter? Can you explain the content to others after sitting through the session? Our brains are built to connect to stories for several reasons. Man creating fire was a significant breakthrough for many reasons, such as providing heat to safeguard themselves from freezing temperatures, deterring predators, and, of course, the ability to cook food. Another vital gain for human development was controlled fire, which allowed indigenous people to continue socializing after hunting all day into the night. Once together socially, they began sharing, teaching, and even encouraging one another to explore beyond their territory, and instrumentally, they started telling one another stories.
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