PUSH Magazine Volume 4, Issue 3

tech SEO Is Declining.

AO is the answer.

Are you adjusting your artificial intelligence algorithms? If not, you are behind.

Lately, in meetings with sports tourism clients, I’ve been speaking with them about the behemoth transformations coming to their organizations over the next few years. Consistently, these conversations focus on artificial intelligence, and I always strive to eliminate their angst; it is all in the preparation.

I have been researching Google and reading up on their artificial intelligence-focused search engine. While there are many kinks to work through, it is evident that their use of AI technology is the future, and every organization must plan accordingly.

If you have yet to spend time with it, the significant change revolves around how search engine results are presented. Rather than the usual listing of results toward the top, Google AI works to answer your inquiry, provide valued background, allow for additional queries, and deliver effective results created by AI’s analysis of what you are seeking.

Though the biggest takeaway is while links to websites are still listed, they are buried, thus resulting in no need to click on third-party links. Since the AI-generated responses are so helpful, there is no need to click on a website to seek the answer to your question.

You know, your website!

Based on the quality, search engine results generated by AI may turn the tide of future search traffic on your website. Therefore, meaning a decline in search traffic from Google due to users obtaining their answers from Google’s AI search engine rather than seeking a response from a website.

So, this becomes a major issue for organizations in the tourism industry that depend on search traffic to make educated decisions. This is why SEO as a sole data 22