INDUSTRY SPOTLIGHT
Bri Seifert Visit Fort Collins
What’s your current position? I am the Sales Manager at Visit Fort Collins, and I’ve held this position for nearly two years. In my role, I proactively generate group meetings, sports tournaments, and event leads by engaging in prospecting, direct sales, and building relationships with sports organizers and meeting and event planners. What would you say most motivates you to do what you do? My motivation stems from various sources. I’m driven by the desire never to let anyone down or miss an opportunity, which energizes me to put in the extra effort to ensure successful outcomes. Competition is another strong motivator; I constantly strive to outdo my previous goals and achievements each year. My primary goal is to make a meaningful difference at Visit Fort Collins. The scale matters less than the impact. If my partners recognize me as their advocate and see that I’m dedicated to making their jobs easier and better, that’s a win in my book. 26
