5 Public Relations Tactics for Active Sports TourISm Professionals In today’s marketplace, there is intense competition to stay out front in the industry.We all see advertising in several ways, in many places, and on numerous platforms. Maintaining your brand’s visibility can become a frustrating on-going task. Many are quick to think that adding a line item within your budget and hiring a firm will correct this problem. It absolutely will not. A welcome result of public relations, or more specifically, earned media, is that you do not need to spend a ton of money to reach thousands. Every one of us can see complementary results if we are diligent in spending some time focusing on strategic planning and implementing five public relations tools and tactics.
1. Set a Realistic Goal to Start Everyone wants to have their organization front and center everywhere possible.Though doing so sounds fantastic, it is not reality. Establish specific goals by narrowing in on where your ultimate clients are. What are they watching, where are they reading, and how are they listening? The answers to these questions are where you should concentrate your effort on securing additional exposure. Pitching members of the media can become a time-consuming chore, so it is imperative to dial down precisely where you wish to exist. This focus will streamline your time management and build a more strategic outreach.
