BrandBook DEKA
Table of contents Our logo Typeface Color
OURLOGO
Consist of a circle, half an oval, two triangles and a rectangle.
1
A circle which conveys a solid and never ending line, we try to always be around you to help you with the best product.
Four basic shapes forming a “D” and a “K” represent our founder’s last name abbreviation.
The intention of two triangles are about being edgy. You have to stand at the edge to be at the furthest. We strive to be the first to you.
DEKA 2
DEKA
20%
DEKA Size
Size should be proportional when displaying it in any purpose. Do not resize it <20% of its original.
50%
DEKA 100%
3
6.2 cm
x z
z
z
z
Y
Y
4.0 cm
DEKA
z
z z
z
x
DEKA
1.2 cm
Give the logo some spaces to breath in order to boost the visual impact and reduce distractions from other elements.
6.0 cm 7.6 cm 8.5 cm
4
TYPE
Aa Tw Cen MT
5
Primary Font For our standard corporate font, we chose Tw Cen MT. It is easy to read, simple and unique.
A QUICK BROWN FOX JUMPS OVER THE LAZY DOG a quick brown fox jumps over the lazy dog
Aa Aa
Tw Cen MT also comes in Bold version, which can be used to emphasize a word.
A QUICK BROWN FOX JUMPS OVER THE LAZY DOG a quick brown fox jumps over the lazy dog
Tw Cen MT BOLD
Secondary Font However Futura Md BT can also be considered as if primary font is unavailable. Use primary font whenever possible.
A QUICK BROWN FOX JUMPS OVER THE LAZY DOG a quick brown fox jumps over the lazy dog
Futura Md BT
6
COLOR
DEKA White on Red 7
Color represents our personality. We are conďŹ dent and passionate.
Dark Red R138: G6: B27 C0: M96: Y80: K46 #8A061B
DEKA Red on White 8
Incorrect Logo Usage
Itâ&#x20AC;&#x2122;s a CIRCLE not an OVAL! Do not purposely change/modify any of the logoâ&#x20AC;&#x2122;s elements. Rotation is also prohibited.
DEKA
DEKA
DEKA
DEKA
Colorful is nice to see but our logo is not a rainbow.
DEKA
Please use the original color provided. Gradient is not allowed.
DEKA
Deka 9
Deka
Incorrect Font
Deka
We have chosen two choices of font, use secondary font if primary font is unavailable.
This book was designed by Putera Dewi Kusuma in 2013 for visual information purpose.
Thank You! DEKA puteradk55@yahoo.com @puteradk puteradk
&
STAY CREATIVE!