October, 2017
Published by: 4-H Program Specialist, Joice A. Jeffries, Ph.D. ~ 936.261.5148 ~ jojeffries@pvamu.edu Reviewed by: Mrs. Minnie Cyrus, Prairie View A&M University, Texas
Color is the first detail you see about an item. The Color Wheel, created in the late 1660s, by Sir Isaac Newton, is a circular arrangement of colors. Newton’s experiments with prisms led to the theory that yellow, red and blue were the primary colors. All other colors are made from the three primary colors. The importance of color is critical and an essential component of life. Color is used and seen in design, photography, art, life, food, print, advertising, apparel, marketing, industrial applications, furniture, interiors, and nature.
COLOR IS A POWERFUL FORM OF COMMUNICATION
Primary Colors
Secondary Colors
Tertiary Colors
• Orange, Purple/Violet, and • Red, Yellow, and Blue • All other colors are made Green • Made by mixing the three from these primary colors
• Yellow-Orange, Red-Orange, Red-Purple, Blue-Purple, BlueGreen, and Yellow-Green • Created by mixing a Primary and Secondary Color • Intermediate Colors • Double-named colors
PRIMARY RED
Color is everywhere.
As a communication and marketing tool, the use of color can stimulate various emotions, sway decisions, evoke certain reactions, help people improve their image, and color can improve one’s quality of life. Use the Color Wheel daily to: Plan and visualize your 4-H, Family and Consumer Sciences, Clothing and Textiles, and Healthy living projects. Color is used to create pleasing home and work environments, design objects, coordinate wardrobes, market items, brand specific logos or images, advertise products, inspire homework assignments, and prepare meals, among other unlimited uses. Using the Color wheel is an invaluable tool to use when marketing items, branding specific logos or images, advertising products, inspiring homework assignments, and enhancing visual aspects of living. Color is one of the most powerful design elements.
TERTIARY
TERTIARY
SECONDARY
SECONDARY
PURPLE
ORANGE
TERTIARY
TERTIARY
Blue-Purpl e
Yellow-Orange
PRIMARY BLUE
PRIMARY TERTIARY
TERTIARY
YELLOW
SECONDARY GREEN
For further information: The Psychology of Color in Marketing and Branding, Retrieved from: https://www.helpscout.net/blog/psychology-of-color/ Welcome to Color Matters, Retrieved from: https://www.colormatters.com/ The Cooperative Extension Program does not discriminate against anyone regardless of their race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, family/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity, in any program or activity. Persons with a disability who require alternative means of communication of program information (braille, large print, audiotape, etc.) should contact Joice Jeffries (936) 261-5148 in advance.