How to Submit a Real Kitchen project

HOW TO SUBMIT A REAL KITCHEN PROJECT An important element of the Second Nature programme is showcasing Real Kitchen projects, designed & installed by our specialist retailers. Real Kitchens act as a powerful tool, endorsing your company’s work and increasing visitors to your retailer page. This guide explains how to submit a Real Kitchen project and the benefits of participating.

Why are Real Kitchens so important?

• With over 600 projects now published, Real Kitchens has grown to become the 2nd most visited part of the Second Nature website.

• Consumers love browsing through real-life case studies to gather ideas and help choose a retailer for their kitchen project.

• Second Nature retailers with Real Kitchen projects receive up to 2½ times more retailer page views than those without.

• Your projects are showcased on your retailer page to highlight your design expertise and encourage potential customers to get in touch.

• A chance to be nominated for Real Kitchen of the Month, gaining a prominent position on the site plus extra social media exposure.

• Potential opportunities to increase your company profile through printed features & case studies in national consumer lifestyle titles.

How to submit a real kitchen project: 1) IMAGE REQUIREMENTS: The most important aspect of Real Kitchens is that they photograph well. Please send us up to 10 images of the finished kitchen (from which 6 will be selected). 2 storage shots can also be published if available. You can submit up to 2 ‘before shots’ - this isn’t essential but best to include if you have them as it helps demonstrate your expertise through a very noticeable transformation.

TOP TIPS FOR EFFECTIVE REAL KITCHENS PHOTOS: Take pictures during the day with as much natural light as possible. If it’s dark, colours of furniture can vary dramatically and the kitchen won’t look nearly as impressive.

Try to capture different areas of the room that show the overall space and highlight any key design features e.g. take shots from different ends or sides of the room.

Shots should be head on without any ‘artistic’ or quirky angles.

The kitchen should looked lived in but tidy - please remove any clutter from worktops, kitchen roll holders, tea towels from oven doors, dishcloths in the sink etc.

Remove any free-standing bins from sight as this detracts from the kitchen.

Don’t forget it’s good to see what’s on the inside too!

If there’s a LeMans, Magic Corner, larder or pantry take shots of these.

Please ensure images are of a reasonable file size.

2) BACKGROUND INFORMATION You should provide a brief background to the project by sending us information under the main topics listed below. Feel free to send bullet points under the main headings as we will write up copy for approval.

Featured door range / colours: e.g. Milbourne Painted in Charcoal & Alabaster The Brief: You might want to include some of the following information: • Property type (e.g. extension, new build, updating existing kitchen) • Who lives there (e.g. family, young couple, retired husband and wife etc) • What was the previous kitchen like? (e.g. tired /old fashioned design, too small, dark etc) • What did they want to improve? (e.g. modern design, more space, open-plan layout, bright feel) • Were there any design challenges? (e.g. having to work around low ceilings / beams etc) • Any renovations (e.g. removing walls, internal building work) Designer Tips: This should demonstrate how your design met the brief by addressing some of the following areas: • • • • •

Any design advice or recommendations you made on door style, product choice or colour scheme Was a particular layout, feature island or integrated seating used to make the best use of space?

Any interesting or key features your design incorporated such as feature accessories, storage or lighting How has the new kitchen transformed the way the homeowners use the space Any helpful hints & tips when planning this type of kitchen - what to bear in mind

Project cost: This figure should include the cost of kitchen doors & cabinets, worktops, appliances, unit lighting, sinks & taps and fitting but NOT flooring or building work.

How do I submit a Real Kitchen?

Please send photos and a brief background and budget on each project you would like us to feature to:

Jessica Inglis | jessica.inglis@pws.co.uk | 01325 505 529

Publishing of Real Kitchens Where possible, please submit 1 project at a time as we can not publish multiple projects for a single retailer at once.

Occasionally we may decide not to publish a real kitchen - this could be for a variety of reasons e.g. low quality images, poor lighting, questionable accessorisation by the client, too much clutter, appliances that are not built detracting from the overall look of the kitchen etc.

REAL KITCHENS TERMS & CONDITIONS

By sending us photos of your Real Kitchens you agree to PWS listing them on the Second Nature website and, if appropriate, through our social media feeds. We may from time to time include images in Second Nature programme update materials such as SN News or PowerPoint presentations. We will always seek your prior permission if we would like to feature your images in any trade or consumer press (whether printed titles or online) or in any consumer literature (such as the Second Nature brochure). There are no guarantees any use of photography will receive a credit, although we will always submit this to the publication along with the photograph. Please Note: Real Kitchen images are the copyright of the company who submitted them and PWS alone have that company’s permission to use them on the Second Nature website and through PWS social media channels. THEY ARE NOT FOR GENERAL USE BY ALL SECOND NATURE RETAILERS UNLESS EXPRESS PERMISSION IS GRANTED. With the exception of further promoting a retailer’s Real Kitchen via social media (with the ownership of the project still clearly maintained under that retailer’s company name), Second Nature retailers should be aware that the use of another retailer’s Real Kitchen images and passing them off as their own work constitutes a serious breach of copyright. Second Nature retailers who do this risk having their Second Nature retailer status suspended, and their listing removed from the Second Nature website. In committing a breach of copyright the offender risks legal action from the copyright owner; in this case another Second Nature retailer.