Cybersecurity Is A Must For B2C Companies - WSS

Cybersecurity Is A Must For B2C Companies

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Cyber security is a growing need at this point in time as lots of data is processed online or on the internet. It makes the information or data prone to theft, fraud, and attacks. The sensitive data which is important to the organization must be protected at all cost. The data that needs to be saved from cyber-attacks may also need to be shared via online medium exposing it to a direct attack.

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Why Cyber Security Is A Must For B2C Companies: Point of sale intrusion When a customer wants to buy your product he or she may want to opt for the use of plastic money.

Plastic money i.E. Credit card/debit card to pay for the product or service. At the point of sale, they would need to swipe their cards. During the payment process, data may be collected from the card.

The data is of the payer which is collected through malware installed inside the point of sale device.

The malware then save the details by reading the magnetic stripe of the card.

Internal threat

An employee of the organization may easily be able to get the company data stored in his or her flash drive. The employee can then trade this data to the competitor company causing loss to his or her own company.

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Virus An attack from outside in the form of software or mail can infect the companies data with a virus.

This may lead to loss of the data or usage of it by the attacker for the exploitation of the customers.

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Ad click fraud

What if the major clicks on your PPC campaigns are from bots and not from potential customers. This will cost your business a lot of money with zero results. Basically, your competitors use the bots that find your ads and click on them repeatedly. The clicks on the AD exhaust your budget without any profit. The bots also alter the stats and click-through rate.

Botnet attacks A botnet is a system that are infected with malware. This malware carries out the denial of service attack (dos) or distributed denial of service attack(ddos) on the intended system chosen by the sender of the botnets. The company cannot perform any tasks on his or her system due to dos/ddos.

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Contact us

These threats and attacks can be avoided or prevented when you use the cyber security provided by WSS. We are one of the leading providers of advance bot security solutions making your data safe and protected from the world of cyber-attacks.

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