un¦fold by Peizhu Huang

un fold

peizhu

h ua n g

designer p e i zhu

h ua n g

email h ua n g p e i zh u

@hotmail.com

website p e i zhu hua n g

.com

title of book u n fo l d

size of book 8" x 11" school ac a d e m y s c h o o l

o f o f

a rt

universit y

g r a p h ic

design

instructor m a ry

s c ot t

typeface f r a n k l i n

g ot h i c

filosophia

akzidenz

grotesk

paper n e e n a h

pa p e r

e nvironment

80lb

text

cover c m

a r r e stox

b o o k

cloth

white

end sheet c a n fo r d

pa p e r

photography p e i zhu h ua n g,

jetblack

d erek

text

miao

camera n i ko n

d90

printer h h

i m ag i n g

415 . 4 31. 47 31

bindery t h e

k e y

& binding

p r i n t i n g

510.595.3311

software a d o b e

c r e at i v e

s u i tc a s e

suite

f u s i o n

scanner c a n o n

m p 600

ÂŠ 2010 a l l r i g h t s r e s e r v e d . n o

pa rt

w i t ho u t

o f

t h i s

e x p r e s s

publication permission

can

from

reproduced

peizhu

huang

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9 _ portfolio

keywords d e v e lo p r e v e a l s p r e a d

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format p o rt fo l i o r Ă&#x2030;s u m Ă&#x2030; stat i o n e ry

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unfolding a new page

Unfold is to open, to spread out something, to reveal, to develop, and to make known. The concept about Unfold for my portfolio comes from my experienced in my life as a girl living in three different cultures, languages and countries. By unfolding the cultures to learn their languages and cultures, I have learned how to link it to me as a designer. As a result, I unfold new projects with a desire to show many perspectives and my passion for design. My mission as a designer is to unfold ideas and concepts to convey the right messages to an audience.

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natural disaster page

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herbs for health page

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pastry with a story page

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designer silver pag e

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pag e

modernized flight pag e

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greener cultivation pag e

sustainable appliances

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perpetual photography pag e

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selected logos pag e

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natural disasters

Looking back at all the natural disasters that have happened during the last few years, such as the tsunamis, earthquakes, and Katrina, thousands of people have died. Many people are not preparing for unexpected natural disasters. Also, there are people who have a lack of knowledge about how to protect themselves. The project’s objective is to understand how natural phenomena works and be prepared for an unexpected natural disaster that may come. My concept is to show the in-depth details of what we know about natural disasters and to let us feel the power of those natural disasters.

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9 _ designer silver

key words a rt i st i c p ro f e s s i o n a l r e f l e c t i o n

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designer silver This is a conceptual store, m x m ’ s

silver

& d e s i g n , of a designer, Miao Ximao, marketing his art to

others. It is not just a store where people can shop; it is also is a gallery where people can go to enjoy the passion of art and craft in design. The project’s objective is to create a new brand identity for silver

mxm’s

& d e s i g n that would show the sophisticated look and profession of Ximao’s designs.The

brand identity is inspired by the reflection of a silver surface; it is shiny, it is bright, and it is elegant.

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un fold

Spring 2009 Exhibition

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key words v i v i d c l e a n o rg a n i c

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sustainable appliances

Method Products is a San Francisco-based corporation which produces non-toxic, biodegradable cleaning supplies with a focus on minimalist product design. They were the first people who were against using chemical ingredients in household cleaning products. Their color palette is calm and vivid depending on their product line. However, their design is simple, Less is More. The project’s objective is to create new Method household appliances, creating a better living environment as well as keeping our world greener. In addition, this new line of products helps let everyone know that Method is the generation of green.

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key words f r e s h h e a lt h y c a l m

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herbs for health

An herb is a plant that is valued for flavor, scent, or other qualities. Herbs also can be used as medicines. The project is about exploring a topic with knowledge that I have never learned about. After the research, I found that in our daily life there are many kinds of plants that are herbs with medicinal benefits. Lilies, dandelion, and daisies are some examples. I designed the book called Herbalism as a guide to introduce some of the most common herbs. It is a pocket-sized book which is easy to carry. Redrawing all the illustrations of the herbs makes the book trendier and more detailed. The concept is to look around the nature.

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modernized flight

Continental Airlines began service in 1931 as Varney Speed Lines, from one of the initial owners, Walter T. Varney. It started from El Paso and extended to Albuquerque, Santa Fe, Las Vegas, and New Mexico. It is the fourth largest airlines in the U.S. based on the revenue passenger miles. Now, Continental operates flights to destinations throughout the world. The project’s objective is to create a new brand identity for Continental and make a more energetic and image for the airline. This was accomplished by using modern typeface and a simpler graphic symbol to represent their brand. The new logo implies that its planes fly all over the world.

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key words joy f u l s u sta i n a b l e c a p t u r e

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perpetual photography

The goal of the project is to design a sustainable product along with a book that describes the environmental predicament and the ecological advantage of the product. R A camera is a camera that uses solar energy as its power source. It is made up of soft and durable biodegradable material. It contains an inner layer with organic solar skin; the layer can absorb the sunlight and recharge the camera itself. The camera will be more portable while people don’t have to worry about running out of batteries. Also, the camera will be lighter because the high-tech skin serves as battery instead of typical heavy cells. The concept is to capture nature.

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pastry with a story

The project is to find a radical approach to a classic cultural icon. Mooncake is not just a typical pastry that Chinese people eat during the Moon Festival; it also symbolizes the moon because of its circular shape. Mooncake is also a symbol for unity. The story behind mooncake began during the reign period of Mongolian in China. Chinese people communicated with each other by secret messages in Mooncakes in order to overcome the Mongolians on August 15th. However, the new mooncakes with triangle shape that I create is to bring back the meaning of unity and sharing the goal of peace.

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CONTENTS

INTRO

ᄍ

MOONCAKE

N T R STORY

MYTHS

ABOUT

_ pastry with a story

06 ˗

project

The War in Northern China

T H E M I D - A U T U M N F E S T I VA L L E G E N D

The Chinese calendar is lunisolar, incorporating elements of a lunar calendar with those of a solar calendar. It is not exclusive to China, but followed by many other Asian cultures. It is often referred to as the Chinese calendar because it was first perfected by the Chinese around 500 BCE. In most of East Asia today, the Gregorian calendar is used for day to day activities, but the Chinese calendar is still used for marking traditional East Asian holidays such as the Chinese New Year (Յࢳ), not to be confused with Lunar New Year, which is the beginning for several lunisolar calendars, the Duan Wu festival, and the Mid-Autumn Festival, and in astrology, such as choosing the most auspicious date for a wedding or the opening of a building because each month follows one cycle of the moon, it is also used to determine the phases of the moon.

ᇗ ౴ Զ ඲ Besides burning incense in reverence to deities including Chang’e, traditionally on this day, Chinese family members and friends will gather to admire the bright mid-autumn harvest moon, eat moon cakes and pomelos together. Accompanying the celebration, there are additional cultural or regional customs, such as: eating mooncakes outside under the moon, putting pomelo rinds on one’s head, carrying brightly lit lanterns, lighting lanterns on towers, and floating sky lanterns.

ᇗ ‫ݚ‬ ႄ ৭

M Y T H S

Another name for the Chinese calendar is the “Yin Calendar” (ႄ৭) in reference to the lunar aspect of the calendar, whereas the Gregorian calendar is the “Yang Calendar” (ဥ৭) in reference to its solar properties. i.e. the Gregorian calendar, was adopted as the official calendar. Since the time of Emperor Wu of Han, starting the new year on the second new moon after winter solstice has been the norm for more than two thousand years.

Crescent

Last Quarter

Waning Gibbous

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Full Moon

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Waxing Gibbous

First Quarter

Crescent

THE LUNAR CALENDAR

14 ʒ

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The phases of moon

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The Painting of Chang’e and Houyi

Traditionally on the mid-autumn festival day, Chinese people would burn incense in reverence to deities including Chang’e. The legend that most people or maybe all knows is the story about Houyi and Chang’e. The story of the fateful night when Chang’e was lifted up to the moon. Unlike many lunar deities in other cultures who personify the moon, Chang’e simply lives on the moon but is not the moon per se. Tradition places Houyi and Chang’e in the reign of the legendary Emperor Yao, shortly after that of Huangdi. The time of this story is around 2170 B.C. The earth once had ten suns circling over it, each took its turn to illuminate to the earth. But one day all ten suns appeared together, scorching the earth with their heat. The earth was saved by a strong and tyrannical archer Hou Yi. He succeeded in shooting down nine of the suns. One day, Hou Yi stole the elixir of life from a goddess. However his beautiful wife Chang Er drank the elixir of life in order to save the people from her husband’s tyrannical rule. After drinking it, she found herself floating and flew to the moon. Hou Yi loved his divinely beautiful wife so much, so he didn’t shoot down the moon.

The Rabbit Shape in the Full Moon

T H E M I D - A U T U M N F E S T I VA L

T H E S T O RY A B O U T M O O N C A K E

T H E M O O N I N C H I N E S E C U LT U R E

ܹ Ⴧ ᄍ ਒

There is a story tale about the overthrow of Mongol rule facilitated by messages smuggled in moon cakes. Mooncakes were used as a medium by the Ming revolutionaries in their espionage effort to secretly distribute letters in order to overthrow the Mongolian rulers of China in the Yuan dynasty. The idea is said to be conceived by Zhu Yuanzhang (ᇳჵᡎ) and his advisor Liu Bowen (੆ѽ໙), who circulated a rumor that a deadly plague was spreading and the only way to prevent it was to eat special mooncakes. This prompted the quick distribution of mooncakes, which were used to hide a secret message coordinating the Han Chinese revolt on the 15th day of the eighth lunar month.

֭ᄍ๾ಸऔ୲ Ԕࢳჽᄥൖ৭ ϰĭࢳ౴ࠩϞ ϰĭ࠹ࡂᄍ ᄍᄍ୷Ϟᄣ് ༷ࢳ‫ـ‬ᄍĭ໼ ۫hࢳĭ‫ܦ‬൦ ໿ᄥh‫ܫ‬օ໩ ૦มႁჃׄ‫ݛ‬ அӜᇗӳຮ֭ ֭ĭ౴౴࠻Զ ༥ᇗࢳࢳᄍ๬ ු౴֭ĭ֭ࢳ ĭࢳᇾϞࢳಸ ‫္ߖܦ‬ᄍఁ օЬࠋࢳແᇗ ౴ӳ‫׶‬ĭ୲౴ Йແ‫؃‬Ϟ৭ࢳ ϰؒ൦ᄍϞh ๺ᆦ຾߾ᄍᇗ ׁᄍ಩ĭ്౴ ലh ᇗ໼ࢳ ܹ֭ᄍ౴ĭი ၔჇ ࢳ൐Յ ුᇗ࣑Ⴣಸࢳ h౴ྣႽద ࢳ֭ఔ‫ؒڏ‬ ֭ĭ౸ೠ໾ గ෶๾౴ࢳ ჿၣჽᆵѱ ĭჃ֭Ͼӳ վු྘ĭແ ᇉӳဧ‫ܫ‬ᇗ Ⴝᄍ‫ތ‬ଈ‫ݛ‬ ೠࢳཕᇗ‫ݹ‬ ᇝ ܹ౴ቊ Ļᄍ༥ࢳ֭ గ༛ුhೠ ჿĭࠋჃվ Ⴧሜ‫׶‬ႁԶ ‫ܦ‬ᄍĭແ๬ օࢳ‫ܫ‬ᆋࢳ ‫؛‬ĭၯ۹ಸ ᄍຟӳࢳh

The Mid-Autumn Festival, also known as the Moon Festival, Zhongqiu Festival, or in Chinese, Zhongqiujie is a popular harvest festival celebrated by Chinese people, dating back over 3,000 years to moon worship in China’s Shang Dynasty. It was first called Zhongqiu Jie in the Zhou Dynasty. The Mid-Autumn Festival is held on the 15th day of the eighth month in the Chinese calendar, which is usually around late September or early October in the Gregorian calendar. It is a date that parallels the autumnal equinox of the solar calendar, when the moon is supposedly at its fullest and roundest. The traditional food of this festival is the mooncake, of which there are many different varieties. The MidAutumn Festival is one of the few most important holidays in the Chinese calendar, the others being Chinese New Year and Winter Solstice, and is a legal holiday in several countries. Traditionally on this day, Chinese family members and friends will gather to admire the bright mid-autumn harvest moon, and eat moon cakes and pomelos together.

R Y

്

THE TRADITIONAL MOONCAKE

პ ๼ Զ ඲

THE MOONCAKE MOLD

18 ੊

The Drawing of Making Traditional Moon Cake

Moon Cake Mold 2.75 Inches

Most of tranditional mooncakes consist of a thin tender skin enveloping a sweet, dense filling. The mooncake may contain one or more whole salted egg yolks in its center to symbolize the full moon. Very rarely, mooncakes are also served steamed or fried. Traditional mooncakes have an imprint on top consisting of the Chinese characters for “longevity” or “harmony” as well as the name of the bakery and the filling in the moon cake. Imprints of the moon, the Chang’e woman on the moon, flowers, vines, or a rabbit (symbol of the moon) may surround the characters for additional decoration. Mooncakes are considered a delicacy; production is labor-intensive and few people make them at home. Most mooncakes are bought at Asian markets and bakeries. The price of mooncakes usually ranges from $10 to $50 for a box of four although cheaper and more expensive mooncakes can also be found.

Extra Space 3.5 Inches

A B O

Handle 4.25 Inches

Զ ๬ ᄍ Ѯ Many types of fillings can be found in traditional mooncakes according to the region’s culture. Lotus seed paste considered by some to be the original and most luxurious mooncake filling, lotus paste filling is found in all types of mooncakes. Sweet bean paste A number of pastes are common fillings found in Chinese desserts. Although red bean paste, made from azuki beans, is the most common worldwide, there are regional and original preferences for bean paste made from Mung bean as well as black bean known throughout history.

The earliest records suggesting that there is a rabbit on the moon appears in the Warring States period in ancient China. The Chu Ci, a Western Han anthology of Chinese poems from the Warring States period, notes that along with a toad, there is a rabbit on the moon who constantly pounds herbs for the immortals. This notion is supported by later texts, including the Imperial Readings of the Taiping Era encyclopedia of the Song Dynasty. So in the days of old people also use the words “Jade Rabbit” and “Gold Rabbit” to refer to the moon.

T O

During the Warring States of China, astronomer Shi Shen (4th century BC) gave instructions for predicting solar and lunar eclipses based on the relative positions of the Moon and Sun. Although the Chinese of the Han Dynasty (202 BC–202 AD) believed the Moon to be energy equated to qi, their ‘radiating influence’ theory recognized that the light of the Moon was merely a reflection of the Sun. This was supported by mainstream thinkers such as Jing Fang (78–37 BC) and Zhang Heng (78–139 AD), but it was also opposed by the influential philosopher Wang Chong (27–97 AD). Jing Fang noted the sphericity of the Moon, while Zhang Heng accurately described a lunar eclipse and solar eclipse. These assertions were supported by Shen Kuo (1031–1095) of the Song Dynasty (960–1279) who created an allegory equating the waxing and waning of the Moon to a round ball of reflective silver that, when doused with white powder and viewed from the side, would appear to be a crescent.He also noted that the reason for the Sun and Moon not eclipsing every time their paths met was because of a small obliquity in their orbital paths.

The Drawing of Li Bai

T H E M I D - A U T U M N F E S T I VA L L E G E N D

According to tradition, the Jade Rabbit pounds medicine, together with the lady, Chang’er, for the gods. Others say that the Jade Rabbit is a shape, assumed by Chang’e herself. And may find that the dark areas to the top of the full moon may be construed as the figure of a rabbit. The animal’s ears point to the upper right, while at the left are two large circular areas, representing its head and body. In this legend, three fairy sages transformed themselves into pitiful old men, and begged for food from a fox, a monkey, and a hare. The fox and the monkey both had food to give to the old men, but the hare, empty handed, jumped into a blazing fire to offer his own flesh instead. The sages were touched by the hare’s sacrifice and act of kindness that they let him live in the Moon Palace, where he became the “Jade Rabbit”

The Picture of a Full Moon

The Moon rabbit, also called the Jade Rabbit, is a rabbit that lives on the moon in East Asian folklore. The legends about the moon rabbit are based on the traditional pareidolia that identifies the markings of the moon as a rabbit pounding in a mortar. In Chinese folklore, it is often portrayed as a companion of the moon goddess Chang’e, constantly pounding the elixir of life for her; but in Japanese and Korean versions it is just pounding mochi or tteok.

Li Bai or Li Po (ৡϪ) 701– 762 was a Chinese poet. He was part of the group of Chinese scholars called the “Eight Immortals of the Wine Cup” in a poem by fellow poet Du Fu. Li Bai is often regarded, along with Du Fu, as one of the two greatest poets in China’s literary history. About 1,100 of his poems remain today. Most of his poem are related with moon watching. One of Li Bai’s most famous poems is Drinking Alone by Moonlight (ᄍ༷؇ረ), which is a good example of some of the most famous aspects of his poetry, a very spontaneous poem, full of natural imagery and anthropomorphism.

ᇗ ౴ ࡌ ࢳ

ᄍ Ѯ ଎ ሸ Mooncake molds are custom-made with the insignia of the baker. Many Chinese people are willing to pay a higher price for mooncakes from reputable bakers. Thus, the baker’s insignia is very important. Bakers use a wooden mold to shape each mooncake. The mold must be seasoned first by soaking it in oil for a few days. Then pour away the oil and wash clean. Dry it well. Dust with flour before use. The moon-cake mold is one of the main tools for making moon-cake. The art of mold-carving in northern Guangdong province has a history of more than 400 years. Every year during the mid-Autumn festival, families will use their own molds to make moon-cakes and share them with others. The moon-cake mold is always made from wood, such as hawthorn and litchi wood. Highquality molds can be used for three to five years. Moon-cake molds are easy to be broken as you need to knock the cake out of the mold. For this reason, old molds are not kept in some Guangdong restaurants. However, Xiao Kaiyan, a villager of Shi Xing county, has kept many centuries-old moon-cake molds of different shapes and sizes. Some even date back to the Ming and Qing dynasty. These antiques have many traditional and auspicious patterns including flowers (representing wealth), fish (representing surplus), mandarin ducks (representing happy marriage) and lotus and Kwanyin (a fairy living in the sky, according to fairy tales).

The Traditional Mooncake Mold

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THE TRADITIONAL MOONCAKE

T H E S T O RY O F M O O N C A K E

A B O U

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ᄍ Ѯ ‫ݫ‬ ၴ The Mongol Empire was an empire from the 13th and 14th century spanning from Eastern Europe across Asia. It is the largest contiguous empire in the history of the world. It emerged from the unification of Mongol and Turkic tribes in modern day Mongolia, and grew through invasions, after Genghis Khan had been proclaimed ruler of all Mongols in 1206. At its greatest extent it stretched from the Danube to the Sea of Japan and from Arctic to Camboja, covering over 22% of the Earth’s total land area. It is known as the “Mongol World Empire” because it spanned much of Eurasia.

The Cantonese Style mooncake is the most commonly throughout China and overseas, from Guangdong, the Cantonese style mooncake has up to 200 variations. Suzhou Style mooncake is the most traditional ones. Beijing Style mooncake was influenced by the Suzhou style. Chaoshan Style mooncake is another flaky crust variety, but is larger in size than the Suzhou variety. Ningbo style mooncake fillings are either seaweed or ham; known for its spicy and salty flavour. Yunnan Style mooncake is the combination of various flours for the dough and includes rice flour, wheat flour, buckwheat flour.

Զ ๬ ᄍ Ѯ Mooncakes are Chinese pastries traditionally eaten during the Mid-Autumn Festival.The festival is for lunar worship and moon watching; moon cakes are regarded as an indispensable delicacy on this occasion. Mooncakes are offered between friends or on family gatherings while celebrating the festival, one of the three most important Chinese festivals. Typical mooncakes are round or rectangular pastries, measuring about 10 cm in diameter and 4-5 cm thick. A thick filling usually made from lotus seed paste is surrounded by a relatively thin (2-3 mm) crust and may contain yolks from salted duck eggs. Mooncakes are rich, heavy, and dense compared with most Western cakes and pastries. They are usually eaten in small wedges accompanied by Chinese tea. However, there are many regional variants of the mooncake.

The Traditional Mooncake

Overthrow of Mongol rule. According to a widespread folk tale, the Mid-Autumn Festival commemorates an uprising in China against the Mongol rulers of the Yuan Dynasty (1280–1368) in the 14th century. As group gatherings were banned, it was impossible to make plans for a rebellion. Noting that the Mongols did not eat mooncakes, Liu Bowen of Zhejiang Province, advisor to the Chinese rebel leader Zhu Yuanzhang, came up with the idea of timing the rebellion to coincide with the Mid-Autumn Festival. He sought permission to distribute thousands of moon cakes to the Chinese residents in the city to bless the longevity of the Mongol emperor. Inside each cake, however, was inserted a piece of paper with the message: “Kill the Mongols on the 15th day of the 8th month” (Ϟᄍ്໼ೲ᷒ሸ). On the night of the Moon Festival, the rebels successfully attacked and overthrew the government. What followed was the establishment of the Ming Dynasty (1368-1644), under Zhu. Henceforth, the Mid-Autumn Festival was celebrated with moon cakes on a national level.

၊

A B O U T ‫م‬

ೠ

ශ

26 ʒ

The Three Hare Images

project

The Secret Message in the Mooncake

၊ The Grand Pure One

‫م‬

Mind

Mind : Buddha

The Three Pure Ones (ೠ౪), translated as the Three Pure Pellucid Ones, the Three Pristine Ones, the Three Clarities, or the Three Purities, are the three highest Taoist deities. The religion of Taoism has many different deities that embody different qualities. Each respective deity has ceremonies pertaining to how people must appeal to them. Deities are worshiped in temples by many Taoists. The Three Pure Ones are examples of Taoist deities. They are the highest powers in the Taoist pantheon. “The Three Pure Ones” are manifestations of the primordial cosmic energy, Chi.” By the time of the Song Dynasty (960-1127), the Three Pure Ones had come to represent the three divine natures of all living beings: past, present and future. The Jade Purity (პ౪), is also known as “The Universally Honoured One of Origin”, or “The Universal Lord of the Primordial Beginning” (ჵ൛็ ቕ). The Supreme Pure One (ഐ౪), is also known as “The Universally Honoured One of Divinities and Treasures”, or “The Universal Lord of the Numinous Treasure”. The Grand Pure One (ฆ౪), also known as “The Universally Honoured One of Tao and Virtues” or “The Universal Lord of the Way and its Virtue” or the “Grand Supreme Elder Lord” (ฆഐূऴ).

‫ڕ‬ ࢥ ೠ З

Speech : Dharma

c at e g o ry

‫ م‬The Jade Purity

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၊

THE THREE JEWELS

֩ ࢥ ೠ ౪

Speech

Body

Body : Sangha

ೠ The Supreme Pure One

THE THREE PURE ONES

The Three Jewels, also called the Three Treasures, the Three Refuges, or the Triple Gem, are the three things that Buddhists take refuge in, and look toward for guidance, in the process known as taking refuge. The Three Jewels are: Buddha (‫ڕ‬ຌ) who depending on one’s interpretation, can mean the historical Buddha, Shakyamuni, or the Buddha nature, the ideal or highest spiritual potential that exists within all beings. Dharma (ٍ) is the teachings of the Buddha. Sangha (೯) is the community of those who have attained enlightenment, who may help a practicing Buddhist to do the same. Also used more broadly to refer to the community of practicing Buddhists. And the Three Jewels rendered as the Three Treasures, Three Refuges or Triple Gem are the three things that Buddhists give themselves to, and in return look toward for guidance, in the process known as taking refuge. Taking refuge in the Three Jewels is central to Buddhist lay and monastic ordination ceremonies, as originated by Gautama Buddha, according to the scriptures.

The Father

God

The Son

The Holy Spirit

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The Drawing of the Three Pure Ones

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The Symbol of the Three Jewels

The Symbol of the Holy Trinity

THE THREE HARES

T H E S I L K R O A D I N T H E F I R S T C E N T U RY

ೡ ֭ ‫ݫ‬ ၴ

Maritime Silk Routes

The three hares motif may have travelled from east to west along the Silk Road and through the medium of textile. In the medieval period, precious silks from the Orient, many woven with gold thread, were used in western churches for wrapping holy relics, for vestments, as altar cloths, palls for shrines and as linings in holy books. It is known that designs from these silks influenced medieval artists and church craftsmen. In Exeter Cathedral, the tomb of Bishop Walter Bronescombe, who died in 1280, is painted with a representation of an oriental textile. The capture of Constantinople by crusaders in 1204 also released a wealth of oriental artistry into the West. Whatever the mode of transmission, the journey of the three hares is remarkable indeed. One theory pertaining to the spread of the motif of the three hares is that it was transported across Asia and the south west of England by merchants travelling the silk road. This view is supported by the early date of the surviving occurrences in China.

Like all uneven numbers, three is a masculine and a very important number in Chinese. From the basic trinity of heave, earth and man, a multitude of trinities are derived. For example, early Han speculation distinguished three successive historical periods having the properties of loyalty, respect, and refinement. In addition, it is corresponding to the First Three Dynasties’ are Xia, Shang and Zhou. According to the Book of Rites, man, by virtue of his intermediate position between heaven and earth, corresponds to the number three.

Overland Nortern Route INDIAN OCEAN

Bactra Merv Hecatomphare Seleucia

A B O U T

The Silk Road or Silk Routes (඼Ԟᆵ੦) is an extensive interconnected network of trade routes across the Asian continent connecting East, South, and Western Asia with the Mediterranean world, as well as North and Northeast Africa and Europe. In recent years, the Silk Road is being used for the maritime and overland routes.

AFRICA

Egy pt

EUROPE

Dura Europos

၊ Dunhuang, China, 589 AD

Overland Southern Route

I ndi a

Khaon

Aksu Kokand Samakand

Kashgar

Fu Zhou

Quan Zhou

China

Hang Zhou

Chang An

Luo Yang Wu Wei

The earliest occurrences appear to be in cave temples in China, which have been dated to the Sui dynasty (6th to 7th centuries). The Three Hares also feature in ‘roof bosses’ (carved wooden fixtures) in the ceilings in almost 30 medieval churches in Devon, England (particularly Dartmoor), as well as churches in France and Germany, in 13th century Mongol metal work and on a copper coin, found in Iran, dated to 1281.

‫ م‬St. Peter & Paul, France, 1300

Dun Huang

An Xi Tur Fan ASIA

ೠ Church in Devon, England

The three hares is a circular motif which appears in sacred sites from the Middle and Far East to the churches of south west England (where it is often referred to as the Tinners’ Rabbits) The symbol features three hares chasing each other in a circle. Each of the ears is shared by two animals so that only three ears are shown. It has a number of mystical associations and is often associated with fertility and the lunar cycle. However, its precise origins and significance are uncertain, as are the reasons why it appears in such diverse locations.

THE MEANING OF NUMBER THREE

඼ Ԟ ᆵ ੦

PA C I F I C O C E A N

Kuldja

ශ Pottery Fragment Egypt, 1200

ೠ პ ๼ ๵

30 ೠ ് The Number Three Revolution

The Map of Silk Routes

The new triangle mooncake with the image of the three hares is a combination of eastern culture (Chinese) and western culture which symbolizing peach and unity amongst people sharing the beauty of the same full moon, while the old, traditional, mooncake was also used as a message to unite Chinese people to kill the Mongolians during the 1200’s. Now mooncake will not be only sold in MidAutumn Festival, but in everywhere. By including the image of the three hares was not just because we can see a hare dark shape in the full moon, but also it was a symbol that had a very significant meaning in almost all the culture around the world. And the rotation of the three hares are also representing the lunar cycle. On the other hand, the mooncake is in a triangle shape is inspired by the meaning of the number three in Chinese culture, which means “Life”. Finally, the triangle mooncake bring life to unity for peach.

Name P E I Z H U H U A N G

Diameter 3 inches : Thickness 1.25 inches

The Christian doctrine of the Trinity teaches the unity of Father, Son, and Holy Spirit as three persons in one Godhead. To the ancients, personhood “was in some sense individual, but always in community as well.” The doctrine states that God is the Triune God, existing as three persons, or in the Greek hypostases, but one being. Each of the persons is understood as having the one identical essence or nature, not merely similar natures. Since the beginning of the third century the doctrine of the Trinity has been stated as “the one God exists in three Persons and one substance, Father, Son, and Holy Spirit.” Trinitarianism, belief in the Trinity, is a mark of Oriental and Eastern Orthodoxy, Roman Catholicism and all the mainstream traditions arising from the Protestant Reformation, such as Anglicanism, Methodism, Lutheranism and Presbyterianism. And the Oxford Dictionary of the Christian Church describes the Trinity as “the central dogma of Christian theology.

Semester F A L L 2 0 0 8

ೡ ๼ ᄍ Ѯ

School A C A D E M Y O F A R T U N I V E R S I T Y

THE NEW MOONCAKE

ೠ ໒ ၊ เ

Instructor R O L A N D Y O U N G

T H E H O LY T R I N I T Y

The basis for the doctrine of the Trinity is found in New Testament passages that associate the Father, Son, and Holy Spirit. Two such passages are Matthew’s Great Commission: “Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit” (Matt 28:19) and St Paul’s “The grace of the Lord Jesus Christ and the love of God and the fellowship of the Holy Spirit be with you all.”

Three (ೠ, formal writing: ೡ, pinyin san1, Cantonese: saam1) is considered a good number in Chinese culture because it sounds like the word “alive” (഻ pinyin sheng1, Cantonese: saang1), compared to four (ශ, pinyin: si4, Cantonese: sei1) that sounds like the word “death” (ල pinyin si3, Cantonese: sei2). Counting to three is common in situations where a group of people wish to perform an action in synchrony. Now, on the count of three, everybody pull. Assuming the counter is proceeding at a uniform rate, the first two counts are necessary to establish the rate, but then everyone can predict when “three” will come based on “one” and “two”; this is likely why three is used instead of some other number.

The Triangle Moon Cake

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02 03 04 05 06 07 08 09 01 00 _ greener cultivation

key words

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greener cultivation

The objective of the project is to redesign a package of an existing gardening company, Buzzy. The mission of the company is to let customers enjoy the fun of gardening, and the producers want their products to reflect the mission. Sustainable cultivation practices will help improve the environment, however, I want to take the garden products of Buzzy to another step by changing the materials of packaging to reflect ecological awareness. The new package will be printed in seeded papers. When customers buy Buzzy’s garden products they don’t have to throw the packages away. Instead, they can plant the packages in their garden. The company and its customers will do their parts to make our environment greener in that way.

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key words

b r a n d

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selected logos

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to promote instant public recognition. Thus, logo is the entrance of a brand. A brand is a name, sign, symbol, slogan, or anything else used to identify and distinguish a specific product, service or business. This last section, Selected Logos, will show the selected project logos that I have worked on over the past four years and the different approaches I took for each project. In addition, I look forward to unfolding more perspectives in the projects I will work on in future.

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_ product design

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_ logos c at e g o ry

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class i d e n t i t y

client r e l a x

n ow

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t y p e fac e b a s k e rv i l l e

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av e nier

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_ restaurant identity

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_ chinese association

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_ seventh generation

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a Ă&#x2030;r o p o s ta l e

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_ aĂŠropostale

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thank you very much

Without your supports and your love, I’m just a piece of blank paper—with no writing, no color, and no image. You help me to unfold my life.

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m i c h a e l b b

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cousins

da n i e l

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roberto

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jay d e

h a n h a n t i n a

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b ifei

k i e t

c elia

q i u fa n g

kana

joanne

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jorge

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instructors m a ry s c ot t , ro l and young , l au r a m i lto n, t homas mcnult y , je n n i f e r st e r l i n g , coco qiu, c h r i st i n a g e o rg e, scott rakin, r e n Ée d ’ a r c y , to m s i e u , j e r e m y sto u t, h u n t e r w immer , scoot c r i s p , l i za b row n others a l l a n d

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