Maureen Edwards - Marketing Opportunities in Baltimore, Maryland

Maureen Edwards - Marketing Opportunities in Baltimore, Maryland Maureen Edwards is a marketing professional and branding strategist who has had a successful career in helping grow and develop startups in Baltimore, Maryland and surrounding areas. With her skills, insight and passion for providing results, she has successfully fueled the growth of numerous startups in the region. After graduating from the University of Maryland Baltimore County with a Bachelor of Arts in Business and American Studies, she went on to pursue an enriching career that has now gone on for more than two decades. Throughout that time, she has been fortunate to have many opportunities, including the ones shared below.

Tasly Pharmaceuticals in Rockville, Maryland In one of her most recent ventures, Maureen Edwards worked as the Director of Marketing, Sales & Commercial Operations in North American and China for Tasly Pharmaceuticals. There, she created and integrated traditional, digital, content & buzz reaching multiple audiences and increasing brand awareness, lead generation and sales. She negotiated contracts with key retail chains, analyzed market research, performed commercial viability studies, and calculated & mitigated risk for new joint ventures and product purchase. She was the key decision maker to the establishment of company & department goals, policies, procedures, quality standards, and safety standards.

Meda Pharmaceuticals in Baltimore, Maryland Edwards was the Business Development Manager in the Market Access Division of Meda Pharmaceuticals in Baltimore, Maryland. There, she crafted national healthcare and policy education campaigns such as The ACA, the Sunshine Act, Clinical and Patient Outcome Program and the Managed Care Primer. She also lectured on the Affordable Care Act and its impact on the healthcare industry with the goal of building key stakeholder advocacy and Market Access.

Luitpold Pharmaceuticals in Baltimore, Maryland Here, Maureen Edwards was the Marketing Development Manager for the Mid-Atlantic Region. She prepared plans for the launch of Sprix, a pain management drug for acute & post-surgery pain. She also performed market research and campaigns on local, regional and national levels and identified product positioning and targeting.

Bandabling Pet & Vet Accessories in Severna Park, MD Maureen Edwards worked as the Senior Director of Marketing and Sales/Principal for this pet and vet products company. She led the global marketing strategy, pre-launch plan and tactical campaigns for 2 new pet products and 3 pet accessory lines. She helped establish worldwide branding, positioning and messaging of the company and products.

Maureen Edwards now works as an independent consultant in Baltimore, Maryland.