Voice Search & Digital Assistants According to Google reports that 55 percent of teens and 40 percent of adults use voice search and total ratio voice search is growing faster than type search. It changes the search market and we are expecting to see an even bigger shift in 2018.
Link Building Inbound links are among the most powerful ranking factors and will remain so in 2018. Instead of picking a single method of gaining links and milking it until Google comes after you, spread out and get links from many sources. Be sure not to let any bad apples sneak into your basket of backlinks. Weed them out and keep your profile clean.
Improve Click-Through Rate Make your site more attractive to users, so much that all those quickly available answers seem like low-hanging fruit in comparison.
Accelerated Mobile Pages is a great help for webmasters who want to speed their sites up. An AMP page is very light on code: a bare minimum of HTML, optional use of CSS, and no JavaScript at all. Less code equals less work for browsers, thus a page made in this manner loads in the blink of an eye.
Use HTTPS and Leave HTTP Behind
Google approves of secure connections and made them a lightweight ranking factor back in 2014. They went as far as to mark HTTP sites as non-secure in Chrome, scaring users away when they see this. Is your site still HTTP? Then your rankings aren’t as high as they could be.
Video Content 43% of users want more of it online, and it’s expected to take up a staggering 80% of all online traffic by the early 2020s. video content is so well-liked, you have options other than YouTube. You can simply embed videos directly on your site and make users spend more time on it – yet another reason for Google to rank your site higher.
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