dtf post show report 2010 by qatar expo

POST SHOW REPORT

table of contents OVERVIEW 5 General Information 6 Exhibitor Statistics 8 Product Category 9 Methods of Sales 11 Floor plan 12 Visitor Statistics PR, Advertising and Promotion 13 Sponsors DTF Operation Bump In Period 14 Exhibition Period Bump Out Period 15 Show Summary Positive and Negative Sides 16 Complaints 17 Operation Team DTF Agents 18 Recommended Service Provider

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overview After the successful show last January 2010, DTF once again reached its turning point by even intensifying steadily. This showed that this exhibition became one of the largest and best attended consumer shows in the Middle East. This June 2010 DTF, approximately 650companies from 26 countries and regions participated in the exhibition utilizing the entire 15, 000 sqm of the Doha Exhibition Center. Most of the exhibitors increased their stand sizes substantially and more products were showcased during the 10 dayexhibition. The show attracted a total of 200,000 visitors, from Local, Regional and International, which showed a substantial increase of 30% in the total visitor count from the previous DTF 2010 which was held last January 2010. Raffle draws also took place alongside the exhibition, which was the first ever on such consumer shows which provides a supplementary highlight in the event. Prizes were arranged for lucky winners as of the following kind, Two Captiva Chevrolet 2010 Model and Ten Quad Bikes as consolation prizes. Participants and visitors were also able to use the information Map distributed during the show which provides information and guide on various locations in Qatar.

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general information Show Name

Doha Trade Fair

Dates

7th – 16th June 2010

Time

10:00 am – 10:00 pm

04:00 pm – 10:00 pm (Friday)

Venue

Qatar Tourism & Exhibition Authority

Organizers

Qatar Tourism & Exhibition Authority

Qatar Expo

Net Exhibit Space in SQM.

15,000 sqm

Exhibiting Space

8,540

Number of Exhibitors

650

Foreign Participants

585

Local Participants

Countries Represented

26 (Korea, Singapore, Malaysia,

Thailand, Bahrain, Syria, Lebanon,

UAE, Philippines, Kuwait, Vietnam,

Qatar, Tunisia, Turkey, Pakistan,

Morocco, UAE, India, Bangladesh

Kenya, China,Iran, KSA,

UK,Egypt,Yemen)

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exhibitor statistics

20% Increase in Exhibiting Space

20% Increase in Total Number of Exhibitors

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exhibitor statistics

15 % Increase in Foreign Exhibitors

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product category Accessories Appliances & Electronics Bags Bed Sheets Carpets Clothes Chandeliers Clothes Cosmetics Cotton Products Decoration Items Embroideries Food Stuff Furniture Gifts Gowns & Textiles Handy Crafts Jewellery Kitchen wears Leather Products Lingerie Natural Body Products Perfumes Shoes Toys Others

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methods of sale Methods of Sale Qatar & International Agents Iran China Thailand Pakistan, India, Bangladesh Thailand,Malaysia,Tunisia Lebanon,Morocco,UAE & Turkey Egypt Syria, Bahrain, Kuwait & KSA Oman

sqm 1,680 sqm sqm 458 sqm 1,376 sqm 347 sqm 875 sqm 1,391 sqm 767 sqm 1,657 sqm

floorplan

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visitor statistics

15 % Increase in Exhibition Visitors

PR, Advertising and Promotion DTF - JUNE 2010 was promoted exclusively to professional and trade visitors through a wide-ranged campaign. The promotion campaign carried out the following media plan (Names of Publications, Newspapers, Websites (if any), Direct Mailing & Flyers distribution) This document consists of snapshots of the successful events of DTF â&#x20AC;&#x201C; JUNE 2010. (Media Coverage)

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sponsors IN ASSOCIATION WITH

SAFETY SPONSOR

OFFICIAL CAR RENTAL

dtf operations Bump in Period (Moving In) • Receiving the hall • Marking the ground according to the floorplan • Aligning the floor carpet and building the tent outside for storage use • Allowing Airlink & Al Shohoub (freight forwarding company) to offload into the storage area • Building the shell scheme stands • Building of restaurant at the parking area • Collecting onsite extra order • Putting up table, chairs and tent at the restaurant area • Issuing of Badges to Exhibitors and Contractors • Allowing exhibitors inside. • Putting fascia for each stand • Supplying of electrical, table, chairs and extra furniture. • Clearing the hall. • Removing of carpet nylons for final cleaning

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During the Exhibition • 1 6 police were posted at the Exhibition Center daily during the exhibition. • Emergency Medical Services were also present and on standby during the exhibition. • Before the opening 3 hours (6:00 am – 9:00 am) were allotted to all exhibitors to collect goods from storage and arrange the displays in the stand – before opening, excluding Friday schedule was from 12:00 nn – 3:00 pm. • Cleaning the entire hall, storage and parking area • Exhibition hall open for visitors from 10:00 am • Qatar Expo Hostesses were giving out Information Map with DTF Floorplan and sell show bags to visitors • Violation Committee were at hall at all times and making sure that everything is in order. • Closing of the hall at 10:00 pm and cleaning is implemented. • Raffle draw took placed on the last day of exhibition. Bump out Period (Moving Out) • D istributed bump out plan, such as rules and regulations to all exhibitors written in Arabic & English. • Clearing the hall from all visitors. • Allowed the exhibitors to pack up their goods and clear their stands at 5:00pm on the first day of bump out. • Dismantled the storage tents, stands, restaurants. • Dismantled all the banners and boards that were displayed • Cleaning the hall, loading area and parking area • Turnover the hall clear and clean. • Security – 25 Securities were assigned for 24 hours from G4Security who performed their task very well. • Cleaning – 40 cleaners being supplied for 24 hours by Al Dalla Cleaning Company daily to ensure the cleanliness at the exhibition

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show summary Positive Sides: • Exhibition was sold 100% before the bump in days. • Qatar Expo team was very helpful and show a high attitude and team spirit at all times. • Smooth distribution of badges to all exhibitors. • Most of the Agents were happy with Al Shohoub freight services due to low charges of shipping. • Agents were provided with their own office. • The exhibitor’s feedback was excellent regarding organization and market return. • Agents were always available and acted very well in managing and educating their exhibitors and facilitating their requirement. • The restaurant ideas were well appreciated. • Agents and exhibitors were now abiding rules and regulations as a result less violations were reported. • The media has covered the exhibition very positively. • Visitors were fascinated with the products and prices. • We received less complain from exhibitors and visitors. Negative Sides: • A l Sadaqa were not organized in terms of collection of payment and exhibitor‘s requirements. • Some of the exhibitors insisted to install sockets. • Dirty toilets and smoking inside the toilet. • Stealing was reported to organizer’s office by some exhibitors. • Recommend to have a variety of restaurants. • Stand Contractor (Seqlia) did not provide Fascia name on time and this was repeatedly reported.

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COMPLAINTS: (attached filled-up forms) WARNING ISSUED: No. Company 1.

Zhi Qiang Trading

2. 3. 4. 5. 6. 7.

Ya Qing Trading Al Shomiyah Trading Em Shouok Hola Al Anoud Future Creative Group

Reasons Public demonstration of dangerous toys. Selling outside the Exhibition Centre Easting inside the stand. Selling products outside the stand. Selling products outside the stand. Selling products outside the stand. Selling products outside the stand.

STAND CLOSED DURING THE EVENT No. Company 1. Stand E35A - Pascoline 2. Stand B13 – Shahu Trading

Reasons Religion violation Fought with other exhibitors.

MEMO’s ISSUED (attached files) No. Memo 1. Rules and Regulations No Smoking Inside the Exhibition 2. Hall 4. Stand Dismantling

Addressee All Exhibitors All Exhibitors All Exhibitors

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OPERATION TEAM Names Georges Mahmoud

Ann

Gen

Rose Chris James Ali Hanna Editha Alvin Ryan Jagliggren Leony Imelda Carmella Sharqawy

Tasks Overlooking Everything In charged of DTF Exhibition. Head of the Violation Committee and Complaint, Overlooking Agent and Freight Forwarder Overlooking Security, Cleaners, Sequilla, Office and Administration, Assist in Violation Committee Incharged of Office and Administration, (Visa, Badges, Furniture Orders, etc..), Assist in Violation Committee Co-Incharged of Office and Administration, (Visa, Badges, Furniture Orders, etc..), Survey and Incharged of the Hostesses Assist in Badges & Furniture Orders In charged in Finances In charged of IT and assist in Operation Assist in Administration Assist in Administration & Registration Area Assist in Operation Assist in Operation Assist in Operation and Registration Area Assigned in QE Stand Assigned in QE Stand Assigned in QE Stand Direct Exhibitor and Egypt

Contacts

555-7437

587-4472

559-1926

534-6997 564-2954 324-9713 605-5093 625-5488 683-3201 574-5731 514-2351 531-8106 323-6983 431-7035 525-5056

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DTF 2010 AGENTS: s/n

Company

Contacts

Al Sadaqa

Houssam Al Aridi

2 3

Atlas Trading Warda

Sajadi Warda

Seqlia

Ammar

Kasabati Trading

Abou Saleh Kasabati

Vega

Abdul

Countries United Arab Emirates , Morocco, Lebanon & Turkey Iran China Syria, Bahrain, Kuwait, Oman & KSA Pakistan,India, Malaysia, Bangladesh, & Tunisia Thailand

RECOMMENDED SERVICE PROVIDER: Contractor

: Seqlia

Freight Forwarder Clearance

: Al Shohoub Cargo and Customs

Security

: G4Security

Cleaners

: Al Dalla Cleaners

opening ceremony

POST SHOW REPORT DOHA TRADE FAIR SUMMER 2010