Introduction

How and why have we updated OUR BRAND?

King’s School Rochester has a brand which proudly celebrates its past whilst looking ahead to the future. The new brand has been designed to be more impactful, with greater clarity compared to the previous system, with typefaces that are more legible and use a fresher colour palette.

The biggest change overall is the decision to include ‘School’ within the logo, making our new name ‘King’s School Rochester’. In addition to this, we now include ‘Since 604AD’, highlighting our unique position of being one of the oldest schools in the world.

The shield that forms the centerpiece of our logo traces it’s lineage back to the original founding links with Rochester Cathedral, complete with the St Andrew’s Cross, and the ‘scallop’ shell that sits in the middle, a reference to the christian pilgrimages made to Rochester.