Brand Messaging

What is our BRAND MESSAGING and how should I use this?

As a general rule, ‘An Inspiring Education’ is used as an overall tagline for the entire school. Our secondary tagline ‘Be part of something magnificient’ is generally used as a targeted phrase towards new and prospective audiences. In any cases where both phrases are used, they should be used singularly, and not together on the same visual space, be it in print or digital communications.