I am a master of creating feelings.
Š 2019 Qi [K] Zheng All Rights Reserved. No portion of this book may be used or reproduced in any form or by any means, electronic, mechanical including photocopy or any storage and retrieval system, without prior written permission.
I am a master of creating feelings.
For kids
For houseowners
For drinkers For soccer fans For families For renters For friends For everyone
Here is my works. Here’s Mario, let’s cook mushrooms.
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Cookbook Design
Whoa! That’s a perfect paint color for my house.
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Painting Powder Package Design
Hey, how about a drink?
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Shot glass Package Design
Cheers, what an amazing goal!
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Beer Package Design
Dad’s cleaning, and I’m playing.
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Garden Tool Package Design
The rent is expensive.
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Visual Design
Shhh... this is our secret.
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Visual Design
Let's embrace Barcelona. Retail Store Package Design
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I'm a master of creating feeling.
Here’s Mario, let’s cook mushrooms!
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Objective The goal of this book was to design a nontraditional conceptual cookbook. Explore hunting tips and teach how to find mushrooms. Provide some easy recipes that one can cook in the forest.
Strategy The target audience for this book is children. The entertaining view of the Mario game and the relationship with mushrooms became the storyline of the book. Readers can learn about how to find non-toxic mushrooms and recipes through the entertainment and interactivity of the book.
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Here’s Mario, let’s cook mushrooms.
Attribution Instructor: Ariel Grey Term: Summer 2018 Course: Typography 3 Project: A Byte of Mushroom Software: AI | ID | PS
Assets Conceptual Book, Bookmark
Typeface Luggage Klinic Slab Medium Klinic Slab Bold
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haha. give up the struggle, no one can help you.
help! who can help me!
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equipment Before mario explores three worlds, he needs to prepare some cooking equipment that can help him pass the game.
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can red.
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check equipment
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Mario ooms.
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ps Mario
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shroom
n make Mario bigger
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let’s start!
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I'm a master of creating feeling.
Whoa! That's a perfect paint color for my house.
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Objective The goal of this work is to develop designs that visually reinforce the brand. Based on the characteristics of the Earthborn, design a sub-brand for it.
Strategy The Earthborn consumer is female and between the ages of 25-35. The peculiar shape and elegant colors will first attract the attention of young women. Environmental protection and harmlessness to the body have increased their chances of purchase.
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Whoa! That’s a perfect paint color for my house.
Attribution Instructor: Thomas McNulty Term: Spring 2018 Course: Package 2 Project: Painting Powder Software: AI | PS
Assets Painting Powder Package, Color Cards
Typeface Arial
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I'm a master of creating feeling.
Hey, how about a drink?
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Objective The goal of this work is to develop design that visually reinforces the brand. Design a package for the shot glasses.
Strategy The goal of this work is to protect the glass, show the inside to the customer, and increase functionality. The concept for this package is layers.
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Hey, how about a drink?
Attribution Instructor: Thomas McNulty Term: Spring 2018 Course: Package 2 Project: Glass Package Software: AI | PS
Assets Shot Glass Package
Typeface Futura font family Myriad Pro
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I'm a master of creating feeling.
Cheers, what an amazing goal!
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Objective The goal of this work is to evaluate existing packaging systems as my work relates to the target audience and the marketplace.
Strategy Papel Picado, neon-bright colors, and Pearl paper can excite the drinker. The design of the lable use different elements from Mexican culture. And also the logo I create a face that combines a soccer’s look of shout after victory. Neon colors show festival excitement.
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Cheers, what an amazing goal!
Attribution Instructor: Thomas McNulty Term: Fall 2018 Course: Package 3 Project: Garden Tool Package Software: AI | PS
Assets Beer Carry Case, Light Beer, Beer Can
Typeface Alverata Informal Big Vesta Pro
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SINCE 1925
SINCE 1925
SINCE 1925
SINCE 1925
Javier Hernandez Balcazar
GOVERNMENT WARNING
GOVERNMENT WARNING ACCORDING TO THE SURGEON GENERAL, ACCORDING TO THE WOMEN SHOULD NOT SURGEON GENERAL, DRINK ALCOHOLIC WOMEN SHOULD BEVERAGES DURING NOT DRINK ALCOHOLIC PREGNANCY BECAUSE OF THE RISK OFDURING BEVERAGES BIRTH DEFECTS.BECAUSE PREGNANCY
lemon
lemon
ÒHe did not hide his chance to find a shot. If heÒHe missed chances, he would did 1000 not hide his chance tohold findthe a shot. If 1001st and shoot withchances, one foot. he He would enjoyedhold the he missed 1000 this1001st feelingand veryshoot much.Ó with one foot. He enjoyed
this feeling very much.Ó
OF THE RISK OF
B 4.5% O J.
B 4.5% O J.
Javier Hernandez Balcazar
Hernandez's father, Javier, is known as "Chicharo" because of his green eyes. He is Hernandez's father, Javier, is known as also known as Chicharito.He contributed "Chicharo" eyes. He is three goals, andbecause one assistoftohis thegreen Mexican also known as Chicharito.He contributed team in all the World Cup matches he three goals, and one assist last to the Mexican participated in, and 4 of Mexico's 9 World Cupteam goalsin were related to him. all the World Cup matches he
CONSUMPTION OF BIRTH DEFECTS. ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY CONSUMPTION OF TO DRIVE A CAR OR ALCOHOLIC BEVERAGES OPERATE MACHINERY, IMPAIRS YOUR ABILITY AND MAY CAUSE TO DRIVE A CAR OR HEALTH PROBLEMS.
OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
participated in, and 4 of Mexico's last 9 World
QUESTIONS? VISIT MODELOUSA.COM OR CALL 800-683-4227 Cup goals were 5¢ related to him. CT-HI-IA-MA-ME-NY-VT MI 10¢ 0K+CA CRV
TTLED BY CERVECERIA MODELO, NAVA, MEXICO
QUESTIONS? VISIT MODELOUSA.COM OR CALL 800-683-4227 CT-HI-IA-MA-ME-NY-VT 5¢ MI 10¢ 0K+CA CRV
BY CERVECERIA MODELO, NAVA, MEXICO
S I N CSEI N1C9E2 15 9 2 5
SINCE 1925
SINCE 1925
GOVERNMENT WARNING
GOVERNMENT WARNING
ACCORDING TO THE SURGEON GENERAL, ACCORDING TO THE WOMEN SHOULD NOT SURGEON GENERAL, DRINK ALCOHOLIC WOMEN SHOULD NOT BEVERAGES DURING DRINK ALCOHOLIC PREGNANCY BECAUSE BEVERAGES DURING OF THE RISK OF PREGNANCY BIRTH DEFECTS.BECAUSE
lemon agon fruit
OF THE RISK OF
B 4.5% O J.
B 4.5% O J.
BIRTH DEFECTS. CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY CONSUMPTION OF TO DRIVE A CARBEVERAGES OR ALCOHOLIC OPERATE IMPAIRSMACHINERY, YOUR ABILITY AND CAUSE TO MAY DRIVE A CAR OR HEALTH PROBLEMS. OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
Javier Hernandez Balcazar
Javier Hernandez Balcazar
ÒHe did not hide his chance to find a shot. If did 1000 not hide his chance to hold find the a shot. If heÒHe missed chances, he would he missed 1000 chances, hold the 1001st and shoot with one foot.he Hewould enjoyed with one foot. He enjoyed this1001st feelingand veryshoot much.Ó
this feeling very much.Ó Hernandez's father, Javier, is known as "Chicharo" because of hisJavier, green eyes. He is as Hernandez's father, is known also known as Chicharito.He contributed "Chicharo" because of his green eyes. He is three goals, and one assist to the Mexican also known as Chicharito.He contributed team in all the World Cup matches he three goals, and one assist to the Mexican participated in, and 4 of Mexico's last 9 World all the World Cup matches he Cupteam goalsin were related to him.
participated in, and 4 of Mexico's last 9 World
QUESTIONS? MODELOUSA.COM OR CALL CupVISIT goals were related to 800-683-4227 him. CT-HI-IA-MA-ME-NY-VT 5¢ MI 10¢ 0K+CA CRV
TTLED BY CERVECERIA MODELO, NAVA, MEXICO
QUESTIONS? VISIT MODELOUSA.COM OR CALL 800-683-4227 CT-HI-IA-MA-ME-NY-VT 5¢ MI 10¢ 0K+CA CRV
D BY CERVECERIA MODELO, NAVA, MEXICO
SINCE 1925
SINCE 1925
SINCE 1925
SINCE 1925
GOVERNMENT WARNING
Javier Hernandez Balcazar
Javier Hernandez Balcazar
GOVERNMENT ACCORDING TO THE WARNING ÒHe did not hide his chance to find a shot. If SURGEON GENERAL, WOMEN SHOULD NOT he missed 1000 chances, he would hold the ACCORDING TO THE DRINK ALCOHOLIC SURGEON GENERAL, 1001st and shoot with one foot. He enjoyed BEVERAGES DURING WOMENBECAUSE SHOULD NOT PREGNANCY this feeling very much.Ó OF THE RISK ALCOHOLIC OF DRINK BIRTH DEFECTS. DURING BEVERAGES
ÒHe did not hide his chance to find a shot. he missed 1000 chances, he would hold th 1001st and shoot with one foot. He enjoye PREGNANCY BECAUSEHernandez's father, Javier, is known as this feeling very much.Ó CONSUMPTION OF OF THE RISK OF
lemon
gon fruit B 4.5% O J.
ALCOHOLIC BEVERAGES "Chicharo" because of his green eyes. He is BIRTH DEFECTS. IMPAIRS YOUR ABILITY also known as Chicharito.He contributed TO DRIVE A CAR OR OPERATE MACHINERY, OF three goals, and one assist to the Mexican CONSUMPTION ANDALCOHOLIC MAY CAUSE BEVERAGES team in all the World Cup matches he HEALTH PROBLEMS.
Hernandez's father, Javier, is known as "Chicharo" because of his green eyes. He is IMPAIRS YOUR ABILITY also in, known Chicharito.He contributed participated and 4as of Mexico's last 9 World TO DRIVE A CAR OR were related to him. OPERATE MACHINERY,Cup goals three goals, and one assist to the Mexican AND MAY CAUSE team in all the World Cup matches he HEALTH PROBLEMS. QUESTIONS? VISIT MODELOUSA.COM OR CALL 800-683-4227
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Dad’s cleaning, and I’m playing.
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Objective The goal of this work is to evaluates existing packaging systems as my work relates to the target audience and the marketplace. Use the LEGO brand to make a set of garden tools.
Strategy The memories of childhood are always hard to forget. “My dad used a blower to clean the leaves in the garden. I would play nearby with my toys.” This is the memory that this product hopes to leave for every family. This memory will accompany them to grow up. When they grow up, LEGO will be their first choice when choosing garden tool.
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Dad’s cleaning, and I’m playing.
Attribution Instructor: Thomas McNulty Term: Fall 2018 Course: Package 3 Project: Garden Tool Package Software: AI | PS
Assets Garden Tool Packages
Typeface Alverata Informal Big Vesta Pro
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The rent is expensive.
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Objective The goal of this work investigates various media platforms crossing interactive and print formats. Faced with the rapid growth of housing prices in San Francisco, most people face the inability to pay high rents. It is tough to have your own house. In response to this problem, I decided to give people multiple choices by promoting a new type of housing.
Strategy The target audience for this book is people who don’t have enough money to buy. This work will be introduced to customers through materials, data analysis, house models, and simulation of the future world.
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The rent is expensive.
Attribution Instructor: Phil Hamlett Term: Fall 2018 Course: Visual 1 Project: Arkitainer Software: AI | PS
Assets Posters
Typeface Neris Black Neris Semibold
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Shhh... this is our secret.
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Objective The goal of this work investigates various media platforms crossing interactive and print formats. We communicate with people with a small set of languages, and most of us are limited when it comes to expressing ourselves through communication.
Strategy In some special cases, limited language prevents us from communicating with each other. There are many ways to express ourselves without using our language, like secret code. Utilizing different methods, we can communicate with each other in creative and much more expressive ways.
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Shhh... this is our secret.
Attribution Instructor: Megumi Kiyama Term: Spring 2019 Course: Visual 2 Project: from Secret Code to Your Life Software: AI | PS | ID
Assets Booklet, Website, Social Posts
Typeface Simplon Mono Trial font family
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Let’s embrace Barcelona.
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Objective The goal of this work is develop unique brands and brand systems as well as possible line extensions of existing brands. Our retail store brand is bringing Barcelona’s own culture and characteristics together.
Strategy The premium products made by the residents are enough to let you travel to our Barcelona with five senses. Barcelona viewed from above is breathtaking. Everything is organized and inter-connected even environmentally friendly. To provide tourist and locals a better experience. Refresh their minds and explore the city. When they walk into our store, they will experience a sensation like no other.
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Let’s embrace Barcelona.
Attribution Instructor: Thomas McNulty Term: Spring 2019 Course: Package 4 Project: Placa Package Software: AI | PS
Assets Casa(Home Brand), Halo(Care Brand), Rico(Food Brand), Eco(Music Brand)
Teammates Tiffany Yi-Hsin Lai Oscar Singh Ye Ji Kim Qi [K] Zheng
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The Brand Matrix Our retail store brand is bringing Barcelona’s own culture and quality together. The premium products made by the residents are enough to let you travel to our Barcelona in five senses.
Retail Store
Plaça Store Thanks to its strategic location on the Mediterranean coast near France, it acts as a natural gateway for traffic coming to Europe from North Africa and the Americas, making it an important shipping center. By incorporating features of Barcelona into the overall branding and sub-branding of the city, both tourism, as well as the economy, will receive a beneficial boost. To provide travelers and locals a better experience. Our brand can refresh their minds while they explore the city. When they walk into our Plaça store, they will experience a sensation like no other.
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Sub-brand
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- Care - Ocean - Nature
- Food - Spice - Local
- Music - Interactive - Culture
- Home - Warm - Family
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Our retail store brand is bringing Barcelona’s own culture and characteristics together. The premium products made by the residents are enough to let you travel to our Barcelona in five senses.
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Rico is a Barcelona food store. Customers can explore the passion and spicy food that is easy to cook. This is the taste of Barcelona.
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Eco is a Barcelona music brand. Customers can spread their music by playing traditional instruments. This is the sound of Barcelona.
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Casa is a Barcelona home brand. Customers can find home products with Barcelona characteristics in the store. This is the sight of Barcelona.
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Halo is a Barcelona skincare brand. Customers can get a Mediterranean ocean feel. This is the touch and smell of Barcelona.
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All of your support has led me to this moment.
I'm a master of creating feeling.
Thanks for
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To My Family Thank you for instilling so much love, determination, hard work, and dedication, in me. To mom and dad, I could have never down this without your guidance, support, love, and reminders to keep a balanced life. To My Professors Through your guidance, I have learned that I can achieve anything when I push myself. For that, thank you — Phil Hamlett, Thomas McNulty, Ariel Grey, Andrew Cambouris. To My Friends and Classmates Thank you for checking upon me, feeding me, and inpiring me. I don't think I could have kept my sanity over the past four years with you all.
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Colophon
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Designer Qi [K] Zheng
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Website k-zheng.com
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Email mszhengqi@163.com Course Senior Portfolio Instructor Phil Hamlett Printing Graphic Imagery Bindery Key Printing & Binding Software Adobe CC 2019 Photography Mikhail Averyaskin Yifan Chen Typeface Feijoa Proxima Nova
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It’s time to create more.