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VISUAL DEVELOP GUIDE A M WAY
LOGO RESEARCH
Old Amway Logo
LOGO DEVELOPMENT
Brainstorming
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Our New Logo
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PMENT Logo References
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Concept Development
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Refinement
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LOGO RESEARCH
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Old Amway Logo Logo Research
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OLD AMWAY LOGO The evolution of the Amway logo.
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1997–1998
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2002–TODAY 11
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LOGO REFERENCES New Amway logo inspired by triangle logo shape. The concept is to encourage people making progress and approach to their success. The following logos are the references to Amway new logo.
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AXIX BANK The logo tangle indicates the capital letter “A”. Axis Bank is the third largest private-sector banks in India offering a comprehensive suite of financial products. The logo shows the power of the company.
DLF The new logo of the company is represented as DLF in a capital letter followed by a pyramid symbol and a tag line ‘Building India’. So, it uses several triangles to build a large one.
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ITC Its diversified business includes five segments: Fast-Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri Business & Information Technology.
TRAVEL BRAND This logo is for a travel agency. I found it at Instagram. It combines a bird inside a triangle.
ACURA Most observers think the logo is a stylized letter A, for Acura, just like Honda’s logo is a stylized H for Honda. But according to Honda (Acura’s parent company), the image is a caliper, a design instrument used for measuring thickness.
ADOBE The current Adobe Systems logo features the alphabet “A” portrayed in white on a red background. Adobe the stylization of the A is carried through all glyphs in a rather accomplished and aware way. And I don’t have a background for the icon.
AITORO Aitoro is a family owned Appliances, Electronics store. They offer the best in home Appliances, Electronics at discount prices. We all use same graphic elements that are letter A and circle, and combine them,The brand takes triangle embracing letter A.
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APOLLONARIS The logo represents the company’s reputation and recognition for excellence and quality and in some senses acts as a quality seal.
BAA The three triangles in the symbol clearly suggest airport related activities. It shows the energy and movement.
CAT The yellow color in the Caterpillar logo represents joy and optimism while the black color stands for excellence and power.
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CITROEN The famous double chevron represented the paired helical gears that he developed and patented. At the time of the company’s foundation, Citroen became the leading European car manufacturer and the first mass car maker outside the United States.
DELTA The triangle is now all red, with one side in a slightly darker shade to give the symbol some depth. It is an arrow pointing up. The idea of ascendancy implies flight. The Delta logo conveys meaning on a variety of levels–both conscious and subconscious.
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FEDEX At first glance all you can really notice are the two different colors, but if you look closely you can see an arrow is created between the spaces of the letter ‘E’ and ‘X’, representing the company’s forward-thinking ways and outlook towards the future.
INFINITI The logo consists of “two central lines leading off into an infinite point on the horizon,” symbolizing this “luxury performance brand’s desire to be always looking forward – to new horizons, to infinity.”
MITSUBISHI The origin of the logo is reflected in the company name. ‘Mitsu’ means ‘three’ in Japanese, while ‘hishi’ (pronounced ‘bishi’) means water chestnut, and is also the same word that the Japanese have long used to denote a rhombus or diamond shape.
RELIANCE The logo make change with letter”A”.
VILLAGE BANK At Village Bank, the company believes that you are a neighbor, not a number. When up site down the logo, it gives the feeling that everything goes top.
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ADIDAS The logo represents some of the finest equipment that Adidas sells. The company wanted to keep the three stripes that they were known for, but also add something to give the logo some power.
AMAZON The Amazon logo might be that the arrow looks like a smiley face, meaning Amazon is there to make its customers happy. The arrow is pointing from the a to the z; representing the fact that Amazon provides a variety of items for sale, literally from A to Z.
VOLKER RAIL VolkerRail is a specialist railway infrastructure services company.
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VISUAL DEVELOPMENT
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Brainstorming Concept Development Refinement The New Logo
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BRAINSTORMING The logo design started with brainstorming. The idea of the logo came from three keywords which are inspiring, empower and ambition. According to the basic words, the sketches are separate as three camps.
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THREE KEYWORDS Inspiring Empower Ambition
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IDEA 1: INSPIRING
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IDEA 2: EMPOWER
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IDEA 3: AMBITION
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NARROW DOWN IDEA A triangle represents the high level that people want to approach. So, the following sketches focus on triangle.
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CONCEPT DEVELOPMENT The following sketches focus on triangle that represents the high level that people want to approach.
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THREE IDEAS OF TRIANGLE 1. An arrow for something people want to pursue. 2. A letter for human progress on the steps. 3. An eye for the power of Amway.
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IDEA 1: AN ARROWS
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IDEA 2: A LETTER
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IDEA 3: AN EYE
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COMPUTER SKETCHES
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CHOOSING IDEA
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A M W AY
(Clarendon LT Std Roman)
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(Egyptienne F LT Std Roman)
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(Lexia Regular)
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(Factoria Light)
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(Metronic Slab Narrow Regular) (Nimbus Sans Regular)
CHOOSE A WORD MARK TYPEFACE A M W AY
(Nexa Light)
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(Neuzeit S LT Std Roman)
A m w a y (Clarendon LT Std Roman)
A M W AY
(Clarendon LT Std Roman)
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(Egyptienne F LT Std Roman)
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(Lexia Regular)
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(Factoria Light)
A m w a y (Egyptienne F LT Std Roman) A m w a y (Lexia Regular) A m w a y (Factoria Light) A m w a y (Metronic Slab Narrow Regular) A m w a y (Nimbus Sans Regular) A m w a y (Nexa Light)
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(Metronic Slab Narrow Regular)
A m w a y (Neuzeit S LT Std Roman)
(Nimbus Sans Regular)
a m w a y (Clarendon LT Std Roman)
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a m w a y (Egyptienne F LT Std Roman)
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(Nexa Light)
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(Neuzeit S LT Std Roman)
a m w a y (Lexia Regular) a m w a y (Factoria Light) a m w a y (Metronic Slab Narrow Regular) a m w a y (Nimbus Sans Regular) a m w a y (Nexa Light) a m w a y (Neuzeit S LT Std Roman)
A m w a y (Clarendon LT Std Roman) A m w a y (Egyptienne F LT Std Roman) A m w a y (Lexia Regular) A m w a y (Factoria Light) A m w a y (Metronic Slab Narrow Regular) A m w a y (Nimbus Sans Regular) A m w a y (Nexa Light) A m w a y (Neuzeit S LT Std Roman)
a m w a y (Clarendon LT Std Roman)
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CHOOSING TYPEFACE
A M W AY
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(Egyp
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REFINEMENT According to the “eye“ idea make the change and find the best one.
The one that looks the most appropriate.
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TRY WITH DIFFERENT COLORS
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OUR NEW LOGO The hidden capital letter “A� represents Amway. An eye for the power of Amway. Top triangle for the high level people want to approach. Big overall tangle represents Amway Business model.
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LOGO WITH COLORS Primary Color
Amway Black
PANTONE:
R:0 G:0 B:0
Black 6 C
C:0 M:0 Y:0 K:100
Black U
HEX: 000000
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Secondary Color
Confidence Red
PANTONE:
R:206 G:18 B:60
193 C
C:0 M:100 Y:70 K:15
199 U
HEX: CE123C
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Calm Gray
PANTONE:
R:150 G:153 B:148
7538 C
C:0 M:100 Y:70 K:15
415 U
HEX: 969994
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Life seems full up, success seems in sight.
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Photos Cited Photo from kinfolk.com SEMESTER: Fall 2016 INSTRUCTOR: Hunter Wimmer CL ASS: GR 604 The Nature of Identity STUDENT: Qi Li EMAIL: qizaiha@yahoo.com TAPEFACE: Celdum Medium PAPER: Red River paper 50lb Premium Matte Double-Sided
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