Qi Li_Corvered by qi li

CHAPTER [ 00 ] 01 02

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I immerse myself in the design process and work to have every step covered. 000

SELECTED WORKS OF QI LI

COV ER ED_ S EL EC T ED WO R K O F Q I L I

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I immerse myself in the design process and work to have every step covered. 005

SELECTED WORKS OF QI LI

COV ER ED_ S EL EC T ED WO R K O F Q I L I

[ CO V E R E D ]

In design, there is a lot to cover. Research, experimenting, exploring diverse directions, careful attention to details, overcoming challenges and constant self improvement. I work to have all that covered. Design is a learning process, which can be both painful and joyful, and I work consistently to improve by covering every step in the process.

006

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INTRODUCTION

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CHAPTER [ 00 ] 01 02

[ CO N T E N T S ]

03 04 05

[ 01 ]

PG 008-037

A Well-Turned Life [ 02 ]

PG 038-051

Essential Randomness [ 03 ]

P G 0 5 2- 07 3

[ 04 ]

P G 074 - 0 9 5

Giving the World Reasons to Smile [ 05 ]

CONTENTS

Take A Trip

P G 0 9 6 -1 2 3

MÃ², Between Black and White

009

COV ER ED_ S EL EC T ED WO R K O F Q I L I

[ 01 ]

Do not squander time, for thatâ&#x20AC;&#x2122;s the stuff life is made of. BENJAMIN FRANKLIN, AMERCAN STATESMAN

010

CHAPTER 00 [ 01 ]

COURSE

[ P R O J EC T ]

P R O J EC T N A M E

T Y P E O F P R O J EC T

Sandra Isla

Communication Design

YEAR

C AT EG O R I E S

Spring 2016

Branding, UI/UI Design

I N S T R U C TO R

A Well-Turned Life

Visual Thinking

[ CL ASS ]

DELIVER ABLES

Logo, Poster, App Design

State a fact that might be a problem in the world. The course is to research an issue through specific steps in the design process to create engaging and relevant solutions. The steps are to propose a topic, identify its relevant audience and stakeholders, then find, create, and implement compelling visual elements in a variety of media that work together as a cohesive system.

[ APPROACH ]

The topic I chose was time management, and I focused on leisure time

M E T I M E _ A W E L L-T U R N E D L I F E

[ O B J EC T I V E ]

and work time for young adults, so I use light blue and light yellow to communicate with them. Because the concept is very abstract, I present it with illustration. The brand MeTime encourages young people to organize and effectively use time. The poster is about a talk that tells people how to make a plan. The app is for people to find a place to work or work with friends. The space is for people to work efficiently.

011

COV ER ED_ S EL EC T ED WO R K O F Q I L I

[ 班级信息 ]

科目

[ 课程信息 ]

方案名称

视觉思考

姿态优美的生活

指导者

项目种类

桑德拉伊斯拉

传播设计

年份

设计类别

2015 春

品牌，用户界面／用户体验设计设计成品标志，应用设计，海报，空间

[ 目标 ]

陈述一个身边可能会发生问题。本课程是调查一个问题，通过设计过程中的具体步骤创建引人入胜的和相关的解决方案。这些步骤是提出一个主题,确定相关的观众和利益相关者，然后发现,创建和实现引人注目的视觉元素，使它们应用在相关媒介中，并形成一套联系密切并视觉统一的系统设计。

[ 方法 ]

我选择的主题是时间管理。我聚焦于年轻人的休闲时间和工作时间，所以我用浅蓝色和亮黄色作为我的主色调。因为这个概念很抽象，所以才用插画的形式表达。首先海报是为演讲而设计，演讲是教人们如何做具体做计划。其次应用程序，人们可以通过它找到一个适合工作的地方，并可以通过它约朋友一起工作。最后为此而设计的空间可以有效的平衡工作时间和休息时间，提高效率。

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M E T I M E _ A W E L L-T U R N E D L I F E

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M E T I M E _ A W E L L-T U R N E D L I F E

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M E T I M E _ A W E L L-T U R N E D L I F E

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M E T I M E _ A W E L L-T U R N E D L I F E

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M E T I M E _ A W E L L-T U R N E D L I F E

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M E T I M E _ A W E L L-T U R N E D L I F E

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M E T I M E _ A W E L L-T U R N E D L I F E

041

COV ER ED_ S EL EC T ED WO R K O F Q I L I

[ 02 ]

Creativity is the ability to introduce order into the randomness of nature. ERIC HOFFER, AMERICAN PHILOSOPHER

042

CHAPTER 00 01

COURSE

[ P R O J EC T ]

P R O J EC T N A M E

T Y P E O F P R O J EC T

Kathrin Blatter

Expressing an Opinion

YEAR

C AT EG O R Y

Fall 2016

Web Design

I N S T R U C TO R

Essential Randomness

Type Experiments

[ 02 ]

[ CL ASS ]

DELIVER ABLE

Website

Create a website about an opinion with a strong personal and conceptual context. Conduct extensive research as background for writing, image creation and design. Explore blending image and type.

[ APPROACH ]

As a species, we largely prefer predictability and order. Order brings us security, sanity, peace. But I think randomness is more important than order. This opinion is introduced on the website in four parts: Home, Value, Stimulate and Contact. Home introduces the concept and my opinion. Value

E S S EN T I A L R A N D O M N E S S _O P I N I O N W EB S I T E

[ O B J EC T I V E ]

presents randomness as very important to creativity. Stimulate talks about what it has to do with creativity. I use a scroll effect and diagonal text lines to show randomness conceptually and visually.

043

COV ER ED_ S EL EC T ED WO R K O F Q I L I

[ 班级信息 ]

科目

[ 课程信息 ]

方案名称

字体实验

必要的随机性

指导者

项目种类

卡特林布拉特

表达一种个人观点

年份

设计类别

2016 秋

网页设计设计成品网站

[ 目标 ]

创建一个网站，表达一种个人观念和概念。在开始创作设计之前进行广泛的研究，并进一步探索融合图像和类型。

[ 方法 ]

作为一个物种，我们倾向于选择可预测性和有秩序。秩序给我们带来安全、理智、和平。但我认为随机性比秩序井然更重要。网站通过四部分来介绍这个观念，主页，随机性的价值，如何激发创造性和联系方式。主页介绍我的概念和观点。随机性的价值——表达随机性对创造力的重要性。如何激发创造性谈论的主要如何激发人们的创造力。我使用滚动效果和带有倾斜角度的文字从视觉上表达随机性。

044

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E S S EN T I A L R A N D O M N E S S _O P I N I O N W EB S I T E

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046

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048

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049

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E S S EN T I A L R A N D O M N E S S _O P I N I O N W EB S I T E

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052

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E S S EN T I A L R A N D O M N E S S _O P I N I O N W EB S I T E

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054

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E S S EN T I A L R A N D O M N E S S _O P I N I O N W EB S I T E

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056

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057

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061

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062

CHAPTER

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E S S EN T I A L R A N D O M N E S S _O P I N I O N W EB S I T E

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[ 03 ]

The world is a book, and those who do not travel read only a page. SAINT AUGUSTINE, THEOLOGIAN

064

CHAPTER 00 01 02

[ CL ASS ]

COURSE

[ P R O J EC T ]

P R O J EC T N A M E

Type Composition

Take A Trip

[ 03 ]

I N S T R U C TO R

T Y P E O F P R O J EC T

Andrew Loesel

Book Cover 05

YEAR

C AT EG O R Y

Fall 2015

Publishing DELIVER ABLES

Color Prints of Book Covers

Choose a book topic and design three book covers as a set. The set of covers should look cohesive and unified. Use typography as a main element and graphic elements to approach the design.

[ APPROACH ]

I chose travel as my topic. And I chose three countries, Japan, England, and Greece, for my book covers because they have very different characteristic cultures. I combine the type with elements that could represent the culture, using illustration as the background because I want the book

TA K E A T R I P_T R AV E L B O O K C O V E R S E R I E S

[ O B J EC T I V E ]

covers to look different from the usual ones with photos.

065

COV ER ED_ S EL EC T ED WO R K O F Q I L I

[ 班级信息 ]

科目

[ 课程信息 ]

方案名称

视觉思考

一起去旅行

指导者

项目种类

安德鲁卢瑟

出版

年份

设计类别

2015 秋

封面设计设计成品颜色印刷封面

[ 目标 ]

选择一个主题,并设计一组封面。这组封面需要视觉上机密结合并和谐统一。以字体作为设计的主要元素，并辅以其他元素完成设计。

[ 方法 ]

我选择旅行类的书作为我的主题。以日本,英国和希腊作为封面的主题，因为他们具有不同的文化特征。我把具有它们文化特征的字体与其文化元素相结合，并用插图作为背景。选择这种风格是因为我想尝试与以往（利用摄影图片作为主元素）不同的方式表达。

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068

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TA K E A T R I P_T R AV E L B O O K C O V E R S E R I E S

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070

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TA K E A T R I P_T R AV E L B O O K C O V E R S E R I E S

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072

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073

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TA K E A T R I P_T R AV E L B O O K C O V E R S E R I E S

075

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076

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TA K E A T R I P_T R AV E L B O O K C O V E R S E R I E S

077

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[ 04 ]

Teeth arenâ&#x20AC;&#x2122;t pearly until you smile. ANTHONY LICCIONE, AMERICAN POET AND AUTHOR

078

CHAPTER 00 01 02

[ CL ASS ]

COURSE

John Nettleton

Spring 2016

Reasons to Smile T Y P E O F P R O J EC T

Story Telling

YEAR

P R O J EC T N A M E

Giving the World

[ 04 ]

I N S T R U C TO R

[ P R O J EC T ]

Type Systems

C AT EG O R Y

Publishing DELIVER ABLE

Book

Research a company in a field. Make sure the company/organization has an annual report or a CSR report online. Develop a flexible, but sturdy grid. Synthesize type system principles into the final production of a book and presentation.

[ APPROACH ]

My report is about Colgate, which provides household, health care and personal products. Therefore, I chose thin lines as my graphic elements to make the report look clean and simple. The type I chose was Avenir because overall it looks very simple and is also good for body text. In addition, I used photos about nature and people, which create a feeling of health.

G I V I N G T H E W O R L D R E A S O N S T O S M I L E _CO LG AT E C S R R EP O R T

[ O B J EC T I V E ]

079

COV ER ED_ S EL EC T ED WO R K O F Q I L I

[ 班级信息 ]

科目

[ 课程信息 ]

方案名称

字体系统

给世界微笑的理由

指导者

种类

约翰内特尔顿

企业社会责任报告

年份

设计类别

2016 年

出版设计成品书籍

[ 目标 ]

选一个公司作为研究对象。确保这个公司或组织有年度报告或企业社会责任报告。开发一个便捷但实用的网格系统。遵循设计原则制定综合字体网格系统，最终呈现一本该公司新的企业社会责任报告。

[ 方法 ]

我选择的公司是高露洁，它提供家庭,医疗保健和个人等产品。因此,我选择了细线作为设计元素而使报告看起来整洁和简单。我选择的字体Avenir，因为它整体看上去非常简单,也很适合作为文本实用

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G I V I N G T H E W O R L D R E A S O N S T O S M I L E _CO LG AT E C S R R EP O R T

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G I V I N G T H E W O R L D R E A S O N S T O S M I L E _CO LG AT E C S R R EP O R T

085

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G I V I N G T H E W O R L D R E A S O N S T O S M I L E _CO LG AT E C S R R EP O R T

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G I V I N G T H E W O R L D R E A S O N S T O S M I L E _CO LG AT E C S R R EP O R T

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G I V I N G T H E W O R L D R E A S O N S T O S M I L E _CO LG AT E C S R R EP O R T

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G I V I N G T H E W O R L D R E A S O N S T O S M I L E _CO LG AT E C S R R EP O R T

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G I V I N G T H E W O R L D R E A S O N S T O S M I L E _CO LG AT E C S R R EP O R T

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G I V I N G T H E W O R L D R E A S O N S T O S M I L E _CO LG AT E C S R R EP O R T

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[ 05 ]

The most colorful thing in the world is black and white. VIKRAM VERMA , INDIAN AUTHOR

100

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[ CL ASS ]

COURSE

[ P R O J EC T ]

P R O J EC T N A M E

T Y P E O F P R O J EC T

John Nettleton

Conference Materials

YEAR

C AT EG O R Y

Fall 2016

Publishing

[ 05 ]

I N S T R U C TO R

Mò, Between Black and White

Type Systems

DELIVER ABLES

Poster, Program, Signage, Name Badge, Website, App

Design the conference materials for a hypothetical or actual design conference. Required components: Promotional Poster, Program, Name Badge, Conference Signage, Mobile App and Website look and feel.

[ APPROACH ]

I used black, white and different grays to show the relationship between black and white. The ink is related to Mò. The conference topic is the balancing of black and white as a shared value between both Eastern and Western typographic cultures, so I intersected rectangles, Roman and Chinese characters to present culture sharing.

M O, B E T W EEN B L ACK A N D W H I T E _CO N FER EN CE M AT ER I A L S

[ O B J EC T I V E ]

101

COV ER ED_ S EL EC T ED WO R K O F Q I L I

[ 班级信息 ]

科目

[ 课程信息 ]

方案名称

字体系统

墨，黑白之间

指导者

项目种类

约翰内特尔顿

会议材料相关设计

年份

设计类别

2016 年

出版设计成品海报，名牌，会议计划指示牌，应用程序，网站

[ 目标 ]

为一个假定的或实际的设计会议设计相关会议材料。要求设计内容包括：促销海报、网站外观、手机应用程序，名字徽章,会议指示牌,移动网站和手机应用程序的外观和感觉。

[ 方法 ]

我用黑、白和不同程度的灰展现黑白之间的关系。动感的墨汁元素直接提现主题。此会议主题表达的是通过提现黑白之间的平衡隐射出东西方文化共享重要性，所以我采用矩形作为设计元素，中英文结合展现文化共享。

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M O, B E T W EEN B L ACK A N D W H I T E _CO N FER EN CE M AT ER I A L S

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墨，黑白之间

CHAPTER

Mò , Between Black And White

ATypI 2017 Hong Kong

INFORMATION BOOTH

[ 05 ]

信息聞訊

M O, B E T W EEN B L ACK A N D W H I T E _CO N FER EN CE M AT ER I A L S

107

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ATypI

墨，黑白之间

2017 Hong Kong

會議廳

CONFERENCE ROOM

Mò , Between Black And White

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CHAPTER [ 00 ] 01

Thank you to the instructors at the Academy of Art University, Mary

Scott, Hunter Wimmer, John Nettleton, Andrew Loesel, Sandra Isla,

[ ACKNOWLEDGEMENTS ]

Scott Rankin, Justine Luis, Kathrin Blatter, Bob Slote, Jeremy Stout.

Fong, Steven Weiss, Sheila Hancock, Janine Ryle, Colleen McKee,

Thank you to all support Instructors, Jill Ballard, Susan Pasley, Hilaire

Lena Kelly. You were always inspiring, encouraging and supportive. Thank you my friends. Thank you for your help and inspiration. I will miss the nights that we did homework together. Thank you to my family for aways supporting me and encouraging me. Thank you for offering me the education and giving me the chance to see a better world. ACKNOWLEDGEMENTS 129

COV ER ED_ S EL EC T ED WO R K O F Q I L I

[ C O LO P H O N ]

SCHOOL

Academy of Art University School of Graphic Design S TUDENT

Qi Li CL ASS

MA Portfolio Seminar I N S T R U C TO R

Mary Scott TITLE OF BOOK

Covered P H OTO G R A P H Y

Qi Li BINDERY

Blurb COVER

Image Wrape Matte Finish PA P E R

Proline Uncoated 100# T Y P E FA C E

Museo Sans Songti SC S O F T WA R E

Adobe Creative Cloud 2017 C O N TA C T

www.qili.design +1 (415) 988â&#x20AC;&#x201C;5077

qili_qiana@outlook.com

All the works in this book are hypothetical projects and made for educational purposes.

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