Benetton-Visual Strategy Guide// GR604 (Student Project)

Page 46

BRAND COMPETITORS

National Geographic, formerly The National Geographic Magazine, is the official magazine of the National Geographic Society. It has been published continuously since its first issue in 1888.

Korres offers products that are good for you and the planet, Their ingredients are natural or organic but 99%of their packaging is recyclable.

Levi's is a clothing brand that provides jeans for women. They also focus on human rights and environmental issues and reducing their environmental footprint.

Josie Mara is a beauty brand that is a huge supporter of the IMAGINE movement, which aims to empower women worldwide.

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