1
COWINS Children Stationery VI Web APP Design
6
HaiNan Travel Web Web APP Design
11
White
The design of books
Create
Video Interactive Design
15
13
Light Paper
Concept Design
19
Business Movie Competition Poster Design
Space Font
Font Design
17
SURVEY
Project 1
Visual Image, web and APP design for Cowins Children Stationery Company. Current crisis: competition in visual attractiveness from fellow toy companies.
VI Web APP Design
Summit sales quantity
COWINS Children Stationery
2009
cowins is a company which is specializing in producing stationery for children cowins is popular with many children and parents over years modify cowins on the vision
1
2010
2011
2012
2013
SURVEY Drop in sales from 2011 to 2013. Questionnaires for children and their parents. Shopping malls, playgrounds and education centers.
Designs in children's preference outdoes those that favor adults.
play computer game
reading
not children's simplicity enough
watch cartoon
drawing
colour is not brightness
product is easy to break
high prise
instrument
VI vision is not obvious
play with frends
SOLUTION Revision based on cognitive habits and hobbies of children aged five to fourteen; color switch from dull blue and black to cartoonish bright colors. Avail cartoon icons with vivid motions.
2
COLOUR
SKETCH
3
LOGO SOLUTION
VISION SHOWCASE
LOGO SHOWCASE Combining the letters with cartoon icons. Bold and round in shape to emphasize childhood vigor.
cowins chlidren stationeries
VI SHOWCASE Visual Presentation on VI
4
WEB&APP SHOWCASE With access to wholesome product information and download link of APP. Rich colors and logo images are used to make it eye catching. The singlepage longevity leads to easier access to all information.
5
SURVEY
Project 2
Tourists may get confused by the website because they cannot find useful information or they just don’t like the design or the impression brought by the website.
Web APP Design
web is not good-looking
recept web vision
not browse web
can not find useful information
HaiNan Travel Web
can find uesful information
PROBLEM 1. Something wrong with the vision. It fails to present the characteristics of Hainan Island. Moreover, the choices of colors doesn’t match well.
Redesign the tourism wibsite of Hainan island join new visual image add new design language change information hierarchy of webpage more people can find useful information from the webpage
6
2. There are too many levels of website with respect to the relatively little information, which means that there are some unnecessary levels. 3. The expressions used in the website are in a muddle. The logic is not clear and the structure is not well-organized.
SOLUTION
One distinguishing characteristic of Hainan Island is sea. I combine sea, sunshine, and existing marine lives to create these colorful marine lives.
7
WEB VISION SHOWCASE Wesites, elements, and pages are flatted, while the information on each pages is also flatted so as to reduce the levels of the information, eliminate unnecessary operations, and make it possible for users to capture more information on one page.
Websites are in vertical rectangles so as to present some effect of the seabed. I add some marine lives to the website to generate a feeling of observing the sea from under water and make the websites more attractive and full of fun. Clicking on the button, there will appear water ripple. And the title menu will be rotating.
8
WEB VISION SHOWCASE
Each information cluster is also flatted so as to make it easier to browse more information simultaneously . The manu can be dragged to the left and right.
The captions and the contents corresponding to them are separated. To view the content, users just need to click the corresponding caption without being bother to read unrelated information.
9
APP VISION SHOWCASE To meet the need to get tourism information form portable devices of Hainan Island for tourists, I design this APP with clear and simple pages to make the information easier to be captured.
10
Project 3
The design of books White
add a new concept to vision explore the "white" concept make "white"materialization express the same concept through different ways
11
BOOK SHOWCASE 第一本书以视觉为主，用白色分别代表谎言， The book mainly shows the effect of纯洁， vision.
I reduce the saturation of figures and the 力量，葬礼，失败。这五样都可以用白色来替代， transparency of characters to indicate the 内容和图形文字相结合，为了表达出白色是虚拟的， unrealism of white. The users have to read 所以降低了图片的对比度，降低了文字的透明度， carefully to capture the information of the 让整本书更融合，必须仔细的去阅读才能提取文字 contents. 信息。
12
INSPIRATION
Project 4
The inspiration of this video is generated by our body. Bodies and organs are the foundations of lives. To present my inspiration, I use negative images in the video. The inspiration of the background is the universe and Milky Way.
Video Interactive Design Create
In order to explore the relationship between our own sensation and the surrounded things we need to be quite and feel the motion of everything around us with our heart we can realize the importance of our body
13
INTERACTIVE SHOWCASE People can interact with the video. While the people in the video remain still, things around them are dynamic. I try to present the relationship between people and the surrounding environment by this trick.
14
SURVEY
Project 5
Choose eight relations on paper towels. after that, induction and summay are needed.
Concept Design loose
light
heavy
group
separate
tight
relax
false
ture
close
Light Paper
soft
other daily stuffs demonstrates the variety of expressions
rise
hard
fall
With different fabrication and materials can express different meanings We choose facial tissue By fabrication I try to express different languages with it and show the contradiction of things open
15
close
SOLUTION AND SHOWCASE I choose the most prominent characteristic of tissue is softness. I make tissue with a hard surface without losing the characteristic of original softness to express the contradiction and conflict.
soft
16
hard
Project 6
Font Design Space Font
by exploring the changing of fonts and side I design a font that can show lines and surfaces changing between reality and unrealistic feelings
17
LETTER SHOWCASE I use lines with different densities to present surfaces.Then I ues sides and space are presented the fonts by these diversity feelings.
18
LETTER POSTER SHOWCASE
Project 7
Poster Design Business Movie Competition
commercial posters express the most prominent characteristic of goods directly movie posters show theme indirectly competition posters visualize social topics
19
The poster express non-sexual love,call on people to focus on motion rather than sex.
This is a poster of real estate.in order to show the characteristics of Chinese leisure, I use traditional Chinese painting technique to set up the drawed tree on the paper.
20
This is the 2nd shanghai biennial of asia graphic design. My topic is "population".I use Chinese characters“ 口 ”to represent the mouth.The number of the month represent population. I combine a lot of the " 口 “ to a bowl of rice.Call on people to pay attention to population problem,because too much population lead to food shortages .