Queensland Sotheby's International Realty

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Your journey with one of the world’s longest established, and most trusted, luxury brands.



Today, selling real estate is a

global business. The buyer for your property could be just around the corner, on the other side of the country, or the other side of the world. Wherever they are, the Sotheby’s International Realty® network of over 24,000 associates, 1,000 offices, situated in 75 countries, will connect you to them. We speak every language, our brand is so reputable, so global; we have broken down international and cultural barriers to become the world’s leading brand in the luxury real estate market. We are proud to welcome you to Queensland Sotheby’s International Realty. Move beyond your expectations.

Paul Arthur OWNER | CHIEF EXECUTIVE OFFICER

Queensland Sotheby’s International Realty


Nothing

compares.


TRANSLUCENT A P GE

I NATN HIEFLEASTO ST 1 2 OUR M

M O N T H S S OT H E B Y ’ S

I N T E R N AT I O N A L R E A LT Y ® T R A N S AC T E D OV E R

115,000 listings

Moving. What if you didn’t have to cringe the moment you began to think about it. What if you could anticipate a level of service

beyond expectation, to better focus on what’s next? What if the

bar was higher at every level and trust and integrity came first and TOTA L L I N G foremost? For those who demand an elevated service like none

$190 Billion

other, there’s Sotheby’s International Realty®. We’re the industry’s best agents, curating with incomparable attention to style and detail. We’re technology and innovation built around the way you live. We’re global reach and scale you just won’t find anywhere else. And we’re simply incomparable. IN PROPERTY SALES


Nothing

compares.


I N T H E L A ST 1 2 M O N T H S S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A N S AC T E D OV E R

115,000 listings TOTA L L I N G

$190 Billion IN PROPERTY SALES


Sotheby’s

heritage. A natural progression from priceless treasure to prestigious property. In the heart of London on New Bond Street in

Sotheby’s is recognised as the oldest company

1744, an exceptional Auction House was born with

listed on the New York Stock Exchange (BID).

a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none.

The collaboration between realty and auction utilises a unique combination of exclusive marketing efforts that provide targeted exposure to a coveted and highly influential audience. In

Four decades ago, in 1976 an exceptional real

the global market we serve, this distinguishes our

estate company was launched and created from

brand in a meaningful manner.

the same passion that guides the internationally famous Auction House. Today we are a commanding presence in the representation of the world’s rarest and most highly sought properties.

The perceived value of your property is elevated by your association with the reputation of the Sotheby’s brand.


N E W B O N D ST R E E T, L O N D O N


Leveraging the Sotheby’s brand.

It is logical to expect that a company that deals exclusively with objects d’art as varied as rare automobiles, artwork (both contemporary and old masters), jewellery, watches and wine, should make the transition to premium property, projects and developments. After all, we are simply servicing the same clients.


TRANSLUCENT A P GE

The name Sotheby’s has a reputation that precedes it.


Leveraging the Sotheby’s brand.

It is logical to expect that a company that deals exclusively with objects d’art as varied as rare automobiles, artwork (both contemporary and old masters), jewellery, watches and wine, should make the transition to premium property, projects and developments. After all, we are simply servicing the same clients.



One agent,

global reach. Expertise that reaches down the block and around the world. The search to buy or sell luxury properties

Our brand’s referral program helps enhance

begins with the right company. As the leading

revenue potential for both real estate and auction

network of real estate sales associates dedicated

consignments by connecting our network

to the marketing and sale of luxury homes, we

members all around the world.

can provide you with a global brand with local connections to buy or sell your property. From our offices here, connected around the world, you will have dedicated service from your local sales professional who speaks the language, knows the market, is in tune with the local community, giving you the knowledge and expertise you need, and can provide global exposure of your property.

From broker-to-broker to auction referrals, these opportunities are managed with extreme care to ensure impeccable, white glove service. We have the scale and trusted network to support your needs, opening doors across the globe like no other.


We are the world’s largest luxury real estate company.

24,000 1,000 A S S O C I AT E S

OFFICES

$190 Billion $2.9 Billion ANNUAL GLOBAL SALES

ANNUAL REFERRALS

75 COUNTRIES

+19% GROWTH IN OFFICES IN PA ST F I V E Y E A R S


Regional

collaboration. Expertise that’s wherever you are and wherever you want to be. Throughout our Australia / New Zealand region

Our offices are strategically positioned in the

of offices, extraordinary partnerships are forged

most iconic lifestyle locations throughout the

between our truly interconnected networks.

region. This affords us a synergistic market in

Our teams live by an embedded culture of true cross-collaboration and our clientele-centric framework—providing exceptional service and

which to truly collaborate to deliver region-wide opportunities for our like-minded clients, whether selling or buying.

an elevated experience to our rich tapestry of

Imagine an agent relationship that appreciates

established clients and emerging affluents.

in value.


NORTH QUEENSLAND

SY D N E Y

NEW ZEALAND

G O L D C OA ST

MELBOURNE

BRISBANE


Queensland

expertise. Rewarding the relentless pursuit of excellence. Queensland Sotheby’s International Realty was

An outstanding achievement for our team and

recently awarded the highest achievement in the

testament to our commitment, our expertise, and

prestigious 2021-2022 International Property

the results achieved for our clients.

Awards, winning in three categories for Australia.

Service that’s as elevated as your standards.

The Asia Pacific Property Awards are judged by an independent panel of over 80 industry experts covering every aspect of the property business. We are honoured to be rewarded for our dedication to excellence, and to be recognised on an international stage against a field of very strong competitors.

B E ST R E A L E STAT E AG E N C Y S I N G L E O F F I C E A U ST R A L I A B E ST R E A L E STAT E AG E N C Y M A R K E T I N G A U ST R A L I A B E ST R E A L E STAT E AG E N C Y W E B S I T E A U ST R A L I A


H E R I TAG E

ARCHITECTURAL

E L E VAT E D

C OA STA L

AC R E AG E


Our

diverse range. The properties we represent are as diverse as the locations we serve. All of our properties have one thing in common: the Queensland Sotheby’s International Realty client experience. Our strengths lie in human connection. We are truly dedicated to designing an extraordinary, luxury experience for each and every one of our clients, each and every time, regardless of the price point. The word luxury can have many definitions and we adhere to the evolving belief that luxury is more about connection and the personal experience than the price tag. We know how to appraise emotional value.


TRANSLUCENT A P GE

Luxury is an experience, not a price point.


Our

diverse range. The properties we represent are as diverse as the locations we serve. All of our properties have one thing in common: the Queensland Sotheby’s International Realty client experience. Our strengths lie in human connection. We are truly dedicated to designing an extraordinary, luxury experience for each and every one of our clients, each and every time, regardless of the price point. The word luxury can have many definitions and we adhere to the evolving belief that luxury is more about connection and the personal experience than the price tag. We know how to appraise emotional value.



A legacy of real estate. A mastery of real estate marketing.


Your home is

unique.

It deserves to be marketed in unique ways. Exclusively. Without fanfare. With grace and expertise. With exceptional exposure. Revealing what’s extraordinary about it.


Unrivalled marketing

platform.

Don’t just get it on the market, get it the attention and exposure it deserves. Our local, national and global distribution network

We don’t simply rely on the traditional status quo

is built from a long and successful history with

one-size-fits-all property marketing—our bespoke

our extensive media partners; the magnitude

individualised campaigns penetrate into the target

and reach of which only Queensland Sotheby’s

purchaser’s lifestyle, across the emerging affluent,

International Realty can deliver.

established affluent, mass affluent, wherever

The foundation of our marketing platform is

they reside.

underpinned by rigour, structure, embedded processes and innovation to produce next level targeted amplification. P R O P E R T Y D I ST R I B U T I O N Sotheby’s International Realty® S OT H E B YS R E A LT Y.C O M

partners with and distributes

The world’s most visited luxury

properties to the most relevant

real estate website with over 38

and significant real estate focused

million views in 2020.

websites in the world.

PROPERTY SHOWCASE WEBSITES

A DV E R T I S I N G An advertising program that

Individualised property websites

leverages high-profile local and

offering a host of visual elements

global media partners from online

to feature a listing.

to print.


SOCIAL MEDIA

M A R K E T I N G C O L L AT E R A L

Delivering consistent and relevant

Thoughtfully designed, all

exposure organically as well as

marketing collateral showcases

through social channel partners

the represented properties at the

that support listing campaigns.

highest level.

E - C A M PA I G N S

P U B L I C R E L AT I O N S

Sophisticated and engaging email

Sotheby’s International Realty® is

campaigns showcasing the most

the most talked about luxury real

compelling attributes of a listing,

estate brokerage in the world for

sent to our priority lists.

one very good reason: we drive the conversation.


Global reach

beyond the traditional.

We open doors for sellers and buyers across the world. When your property is marketed with Queensland

The market is no longer local, today, we are all

Sotheby’s International Realty it begins a journey

global citizens.

to national and global exposure.

With innovative technology and powerful

Imagine your property being visible and presented

partnerships, our distribution network delivers

to buyers worldwide—through a platform of highly

unparalleled, far reaching, and exclusive benefits

respected, diverse, and relevant digital and print

for our clients.

media channels.

N AT I O N A L M E D I A PA R T N E R S H I P S


G L O B A L M E D I A PA R T N E R S H I P S


Digital

agility. Buyers are tech-smarter and reliant, more inquisitive and infinitely more knowledgeable. The Internet changed the world—changed the way

From broker-to-broker to auction referrals, these

we do business, the way we market. In real estate

opportunities are managed with extreme care to

today we simply cannot rely on conventional

ensure impeccable, white glove service.

property listings on the traditional real estate portals and print media to find buyers.

Our YouTube channels enjoy over 365,000 subscribers—exploring, immersing and

Sotheby’s International Realty® has moved

emotionally connecting with our properties,

with and embraced technological change.

through this powerful visual medium.

2020 was the highest traffic year in history for sothebysrealty.com with over 38 million visits to the website—that’s more than 101,000 visitors every day. No doubt when on any given day the

3 8 M I L L I O N W E B S I T E V I S I TS 4 0 0,0 0 0 L I ST I N G S

400,000+ listings on our website represent

$ 6 0 0 B I L L I O N VA LU E

$600 billion in international property value.

9 3 0,0 0 0 S U B S C R I B E R S



Social exposure

by the numbers.

72.3 million social impressions worldwide.

110,000 365,000 329,000 FAC E B O O K F O L L O W E R S

YO U T U B E S U B S C R I B E R S

I N STAG R A M F O L L O W E R S

85,000

27,000

16,000

LINKEDIN FOLLOWERS

TWITTER FOLLOWERS

P I N T E R E ST F O L L O W E R S


We open the door to everything you long for.


H A M I LTO N I S L A N D


Artfully uniting extraordinary homes with extraordinary lives. Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales. Where the utmost quality is considered intrinsic. Where the essence of the extraordinary is defined.


Whether you’re moving on or moving forward, nothing compares.

1300 QLD SIR (1300 753 747) admin@qldsir.com queenslandsothebysrealty.com

Copyright © 2021. All Rights Reserved. Sotheby’s International Realty© and Sotheby’s International Realty Logo are service marks licensed to Sotheby’s Realty Affiliates LLC and used with permission. PLA’D Investments Pty Ltd fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies.


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