OBTAINER Magazine Jan 2012 Issue

t 12

5Years

remarkable of EXPERTISE EXCELLENCE

MICHAEL

SANDER

INNOVATION &

INSPIRATION

MONAVIE Family on a MISSION XANGO Category CREATING FUTURE OF

SUCCESS DSA s EUROPE Do Too Many Cooks Spoil the Broth?

SCENTSY StandING For The

Idea

5Years  remarkable

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OBTAINER Â 5 remarkable years of expertise, excellence, innovation & inspiration in the direct selling and network marketing industry.

EDITORIAL

This ISSUE MICHAEL

SANDER Dears  readers,

place  in  my  heart,  as  the  January  issue Â

grown  up  in  Saudi  Arabia,  Salsabila  Al-­ Â

To  begin,  let  me  take  the  opportunity  to Â

represents  the  5th  year  anniversary  of  Â

Harbi  has  overcome  what  many  would Â

wish  you  all  a  very  happy,  healthy  and Â

OBTAINER Â WORLDWIDE! Â Reaching Â

FDOO ¾FXOWXUDO ERXQGDULHV œ DQG KDV EH-­

SURVSHURXV 1HZ <HDU LV QRZ ¿-­

the  5-­year  mark  is  something  I  am  ex-­

come  a  highly  successful  networker  and Â

nally  upon  us  and  many  are  wondering Â

tremely  proud  of,  particularly  due  to Â

a  source  of  inspiration  for  many  aspir-­

what  this  year  will  bring.  For  many,  en-­

the  fact  that  according  to  the  U.S.  Small Â

ing  female  entrepreneurs  in  the  Arab Â

tering  a  New  Year  represents  a  period  of Â

Business  Administration  (SBA)  a  stag-­

world.  You  can  also  look  forward  to  in-­

change,  a  time  to  improve  your  life;  be Â

JHULQJ RI DOO EXVLQHVVHV Ă&#x20AC;RXQGHU

sightful  articles  on  a  wide  variety  of  in-­

it  by  being  more  active,  eating  healthier Â

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or  earning  more  money.  A  New  Year Â

shop.â&#x20AC;&#x2122;  A  frightening  statistic  bound Â

such  as  a  comprehensive  report  on  the Â

gives  us  the  opportunity  to  draw  a  line Â

to  make  anyone  from  cautious  entre-­

Direct  Selling  Associations  in  Europe, Â

under  the  past  and  begin  looking  to  the Â

preneur  to  well-­seasoned  business-­

an  interesting  article  on  an  Indian  MLM Â

future  with  an  avid  ambition  to  succeed. Â

man  shudder.  Not  only  do  we  belong Â

giant,  a  feature  on  wickless  candles  as Â

Nonetheless,  the  past  should  not  simply Â

to  the  5%  that  has  made  it,  OBTAINER Â

well  as  numerous  accounts  of  successful Â

be  pushed  to  the  back  of  our  minds  and Â

WORLDWIDE  is  now  regarded  as  the Â

distributors  with  leading  companies  in Â

forgotten.  Past  mistakes  should  make Â

leading  online  Direct  Selling  and  Multi-­

our  industry.

us  stronger  and  spur  us  on  to  make  sure Â

Level  Marketing  (MLM)  publication  in Â

we  donâ&#x20AC;&#x2122;t  make  the  same  mistakes  twice. Â

the  world.  In  this  issueâ&#x20AC;&#x2122;s  cover  story  you Â

Let  us  embrace  the  New  Year,  and  I  wish Â

Whereas  past  successes  ought  to  be Â

will  learn  how  we  have  grown,  matured Â

you  all  the  very  best  in  making  your Â

used  as  impetus  to  achieve  bigger  and Â

and  evolved  into  what  we  are  today.

dreams  a  reality.  We  here  at  OBTAINER Â

better  things.  This  is  the  motto  I  live  by Â

will  ensure  we  provide  you  with  the  lat-­

daily  and  it  is  this  very  motto  that  has Â

As  always,  in  this  monthâ&#x20AC;&#x2122;s  jam-­packed Â

est  international  Direct  Selling  news Â

taken  me  and  indeed  the  OBTAINER Â

issue,  you  can  also  look  forward  to  more Â

each  and  every  month.  Have  a  success-­

Media  Group  to  where  we  are  today. Â

food  for  thought  from  our  captivating Â

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Not  only  is  this  current  issue  of  our  pub-­

columnists.  I  would  also  like  to  extend Â

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a  warm  welcome  to  our  latest  columnist Â

Yours,

of  2012,  this  issue  also  holds  a  special Â

Ms.  Salsabila  Al  Harbi.  Despite  having Â

Michael  Sander

01/2012 OBTAINER WORLDWIDE

5

CONTENT

5

EDITOR´S NOTE

INSIGHT 8

5 REMARKABLE YEARS of expertise, excellence, innovation & inspiration

INDUSTRY INSIDE 21

22

26

28

30 31

32

32

33

PM-INTERNATIONAL AG introduces new intelligent Weight-­Management System NOVAK DJOKOVIC beats Rafael Nadal to win Australian Open in a historical match SILPADA DESIGNS triples its size in the United Kingdom QNET draws crowds in Kuwait with F1 show car XANGO Marussia Virgin Racing TNI announces major changes at latest leadership conference ARIIX announces new products and new plans for 2012 YOUNGEVITY founder awarded prestigious VFLHQWL¿F DZDUG VISALUS sciences records seven fold growth to US$231 million reported in 2011

SHORT CUT 34

38 60

68

76

104

HOMEPURE QNET takes the bite out of FKRRVLQJ WKH ULJKW ZDWHU ¿OWUDWLRQ V\VWHP KYÄNI Kyäni gets ready for Europe AQUA MASTER The FitLine AquaMaster provides clean, worry free drinking water SCENTSY Sales parties are in and with Scentsy-­ Products it is an experience with a sweet aroma MISHA HUGHES - XANGO category creating a future of success MONAVIE makes history as it launches MonaVie 2.0 in Dallas, Texas

2012

6

OBTAINER WORLDWIDE 01/2012

CONTENT

CLOSE UP 46 Â 52 64 Â 72 Â 84 Â 98 Â

THE BALUSEKS A  Family  on  a  Mission... â&#x20AC;Śto  lose  weight  and  achieve  success!

ACHIM HICKMANN Project  24 LORNA EMBALSADO ¿UVW 93 RI 30

International  Middle  East ERWIN BURGSTALLER with  REX  WorldWide   makes  the  world  a  bit  better   TEAM MANNATECH COACH BUTCH JOHNSON $WKOHWLFLVP GHGLFDWLRQ DQG WKH EHQHÂżWV RI using  proper  nutritional  supplements BIRGIT UND LARS WESKOTT The  â&#x20AC;&#x153;Energy    Duoâ&#x20AC;?

BACKGROUND 40 Â 58 Â 94 Â

PRO UND CONTRA Network  Marketing  â&#x20AC;&#x201C;    (K)eine  Chance  fĂźr  Jeden!  DATOâ&#x20AC;&#x2DC; VIJAY ESWARAN Lifetime  Achievement   Reward  for  the  QNet  founder  DSAs EUROPE  Do  Too  Many  Cooks  Really  Spoil   the  Broth?

LIFESTYLE 90 Â

SKIN CARE Taking  care  of  your  skin  and  hair   this  winter Â

COLUMN 110 Â 112 Â 116

 121   126 130 Â

SALSABILA AL-HARBI Paving  the  way  fpr  MLM   in  the  Arab  Gulf  region TORSTEN WILL Practice  being  joyful,  live    passionately,  be  healthily  successful!

ALEXANDER PLATH Stop  making  excuses  â&#x20AC;&#x201C;  FRQÂżGHQFH DQG FKDULVPD FDQ EH OHDUQHG (Part  2) NUNO F. ASSIS Leadership:  Another  million-­  dollar  idea  or  what  you  can  learn  from  Moby   Dick  of  your  sales  personnelâ&#x20AC;&#x2122;s  job?

KEVIN ABDULRAHMAN Getting  lucky?

DANY SZASZ Passive  income  in  networking  -­   illusion  or  reality?

01/2012 OBTAINER WORLDWIDE

7

INSIGHT

OBTAINER Â Anniversary

5REMARKABLE YEARSOF EXPERTISE, EXCELLENCE, INNOVATION& INSPIRATION

I

f you look at successful companies, it is often so that you cannot imagine how things were when these companies were first founded. Especially in large corporations, it is very difficult to imagine that at one time a man or a woman or both together had an idea on which they were able to capitalize in spite of all obstacles.

Only those who are entrepreneurs themselves may understand what courage it takes to start one's own business. It does not matter if one is active in direct sales or other branches of the economy, most businesses that are founded don't survive more than two years.

Of course, one has better chances if one has a great idea, a unique product or an unprecedented service .

The history of entrepreneurship shows us again and again, such as the famous "garage story", how after a few decades something big can emerge.

8

OBTAINER WORLDWIDE 01/2012

INSIGHT

We have never based our business on other formats but have always implemented our own ideas.

Putting the corner stone in place I  can  still  remember  very  well  how  it  was  when  we  founded  OBTAINER.  No  one  gave  us  a  chance  to  survive.  We  started  as  a  magazine  in  the  German  language  with  a  focus  on  direct  sales  and  it  was  not  a  new  idea.  There  was  already  one  failure  in  this  segment  as  well  as  with  two  already  existing  publications.  One  of  the  existing  publications,  which  tried  several  times  over  the  past  few  years,  unsuccessfully,  to  copy  some  of  our  ideas,  and  at  the  same  time  tried  to  make  fun  of  our  goals  by  placing  a  double  sided  ad;  the  people  responsible  showed  their  low  level  of  sophis-­ tication  with  the  following  sentence:  "Why  should  a  German  oak  (tree)  care  if  a  sow  rubs  against  it."  A  pictured  bristled  brute  showed  the  former  Logo  of  OBTAINER. But  such  things  only  spurred  us  on  to  do  more.  Of  course  we  knew  that  it  is  never  easy  when  one  enters  an  existing  market.  But  did  we  really  do  this?  I  still  do  not  think  so.  We  have  never  based  our  business  on  other  formats  but  have  always  im-­ plemented  our  own  ideas.

In  addition,  we  made  it  clear  from  the  beginning  that  we  wanted  to  be  far  more  WKDQ MXVW D *HUPDQ 0/0 PDJD]LQH (YHQ RXU ¿UVW LVVXH ZDV SXEOLVKHG LQ WZR ODQ-­ guages.  This  edition  was  delivered  as  a  print  edition  in  January  2007. ,Q VXFK D ZD\ 2%7$,1(5 VDZ WKH OLJKW RI GD\ 7KH FRPLQJ PRQWKV SDVVHG ¿UVW and  foremost,  by  gathering  many  experiences.  The  observance  of  editorial  deadlines  was  one  of  the  biggest  challenges,  the  payment  practices  of  many  customers  was  another.  The  vulnerable  egos  of  the  stars  and  starlets  of  our  industry  were  also  new  to  us  and  we  learned  more  day  by  day  and  month  after  month.

We  also  learned  that  we  had  a  considerable  fan  base  on  the  Internet  and  this  long  before  Facebook,  Twitter  etc.  -­   namely  on  our  own  Internet  forum.  Several  thousand  visitors  each  day  showed  that  people  were  interested  in  us.  But  it  was  clear  to  us  that  the  print  medium  type  of  publications  has  its  limits  -­  and  we  wanted  to  exceed  these  at  all  costs.  MLM  and  direct  sales  stories  needed  to  be  retold  in  the  digital  era  with  emphasis  on  a  globalized  world. Â

01/2012 OBTAINER WORLDWIDE

9

INSIGHT

The concept was simple but not easy to achieve. Every 14 days a edition was completed that contained high quality graphics that was comparable to a high quality print copy.

Revolution in the publishing industry: the digital edition When  striving  for  a  concept  in  which  the  digital  changeover  was  highlighted,  we  decided,  already  after  issue  #3  that  OB-­ TAINER  needed  a  new  strategy  which  allowed  us  to  reach  our  readers  where  they  already  were:  on  the  Internet. ,Q -XQH ZH SXEOLVKHG WKH ¿UVW 2%7$,1(5 21/,1( issue,  which  became,  over  the  course  of  the  next  18  months,  a  huge  success  in  the  known  media  landscape  of  the  German  speaking  direct  sales  segment.  The  idea  was  revolutionary  in  2007  but  was  ridiculed  especially  by  our  competitors  and  crit-­ ics  who  celebrated  it,  prematurely,  as  the  end  of  our  idea.

The  concept  was  simple  but  not  easy  to  achieve.  Every  14  days  a  edition  was  completed  that  contained  high  quality  graphics  that  was  comparable  to  a  high  quality  print  copy,  but  one  that  only  exists  as  a  digital  edition.  The  clear  advantage  was  timeliness  with  which  we  had  a  decisive  advantage  over  the  print  medium.  The  other  clear  advantage  was  that  we  had  two  cover  stories  in  each  month  which  was  the  appropriate  tool  to  achieve  rapid  market  penetration.  Each  cover  story  meant  hundreds,  thousands  or  even  tens  of  thousands  of  new  readers;  already,  in  December  2007,  we  achieved  a  remark-­ able  six-­digit  number  of  readers  which  was  continually  growing.  The  move  to  digital  output  could  be  viewed  as  a  threat,  a  risk  -­  or  as  an  opportunity.  For  us  it  was  a  logical  consequence  within  the  context  of  the  information  society.  It  was  only  a  matter  of  time  before  others  would  have  reached  the  same  conclusion;   for  example,  people  like  you  and  me  who  are  en-­ WKXVLDVWLF DERXW WKH ,QWHUQHW LQVWHDG RI IHDULQJ RU ¿JKWLQJ LW

10

OBTAINER WORLDWIDE 01/2012

INSIGHT

THEMOVETODIGITAL OUTPUTCOULDBEVIEWED ASATHREAT,ARISK-OR ASANOPPORTUNITY.

FORUSITWAS ALOGICAL CONSEQUENCE WITHINTHE CONTEXTOFTHE INFORMATION SOCIETY. 01/2012 OBTAINER WORLDWIDE

11

INSIGHT

IWASABLETOGATHER VARIOUSEXPERIENCES

FROMALL CONTINENTS. 47EVENTSIN ONLY52WEEKS MADEACLEAR STATEMENT. 12

OBTAINER WORLDWIDE 01/2012

INSIGHT

To be at home in the world But  with  that,  not  even  the  basic  fundamentals  of  the  idea  were  presented.  Because  we  had  many  ideas  and  a  great  vision.  It  was  VWLOO D ORQJ ZD\ WR JR EXW WKH ¿UVW VWHS ZDV WDNHQ During  2008,  we  took  the  next  important  step:  building  a  young,  independent  editorial  team  and  expanding  our  inter-­ national  network.  So  we  invested  mainly  in  new  staff  and  their  training  according  to  our  vision. $W WKH VDPH WLPH , WRXUHG ¿UVW DQG IRUHPRVW WKH 8 6 DQG WKHQ the  Middle  East  in  order  to  establish  many  contacts.  Of  course,  the  U.S.  was  an  obvious  decision.  But  we  decided  not  to  go  that  route  but  rather  chose  to  expand  in  a  easterly  direction.  Dubai  became  our  new  home  for  both  private  and  professional  purpos-­ es  and,  subsequently,  the  relocation  took  place.  A  far-­reaching  decision,  but  a  successful  one.  In  the  United  Arab  Emirates  as  well  as  in  the  entire  MENA  -­  Region  no  other  media  and  consult-­ ing  company,  for  the  direct  sales  industry,  is  networked  as  exten-­ sively,  as  is  OBTAINER  MEDIA. We  invested  in  designers,  editors,  translators,  administrators  and  operations  managers.  The  many  trips  during  2008  showed  us  that  the  time  was  ripe  for  taking  another  step  forward.  OB-­ TAINER  ONLINE  was  a  German-­language  medium,  and  we  were  subsequently  perceived  as  such  internationally.  Therefore,  in  De-­ cember  2008,  the  last  14  day  edition  was  published  by  OBTAIN-­ ER  ONLINE;  and  since  January  2009  a  monthly  OBTAINER  WORLDWIDE  edition  in  two  languages  was  published,  namely  in  English  and  in  German.

This  step  was  important  and  a  further  component  of  our  fun-­ damental  vision.  The  response  was  positive,  as  expected,  and  ac-­ cordingly  many  international  companies  from  Asia,  with  whom  I  had  established  good  contacts  in  2008,  took  advantage  of  this Â

We made it clear from the beginning that we wanted to be far more than just a German MLM magazine. Even our first issue was published in two languages. This edition was delivered as a print edition in January 2007.

opportunity  and  thus  our  click-­rates  and  downloads  increased  HYHU\ PRQWK E\ VL[ RU VHYHQ ¿JXUHV (DFK QHZ VWRU\ DERXW VXF-­ cessful  networkers  or  about  new  companies  gave  us  hits  from  around  the  world.

Personally,  I  was  able  to  gather  various  experiences  from  all  FRQWLQHQWV DQG LQ Ă&#x20AC;HZ RYHU D PLOOLRQ DLU PLOHV HYHQWV in  only  52  weeks  made  a  clear  statement.  I  traveled  to  countries  in  Africa,  Central  and  Southeast  Asia,  throughout  Europe  and  WR 1RUWK DQG 6RXWK $PHULFD RI FRXUVH 2%7$,1(5 ÂżQDOO\ JRW D IDFH DQG D QDPH ZKLFK ZDV WKHQ ÂżUPO\ OLQNHG WR P\ SHUVRQ , learned,  in  detail,  how  MLM  works  with  different  cultures  and  on  different  continents.  As  a  neutral  person  I  became,  therefore,  both  pupil  and  teacher.

7KH UHVXOW ZDV WKH QH[W ORJLFDO VWHS RXU FRQVXOWLQJ ÂżUP :H already  have  customers  from  all  over  the  world.  It  could  be  about  the  architecture  of  a  marketing  plan,  a  company's  internal  maga-­ zine  (corporate  publishing),  a  new  training  concept,  a  business  plan,  an  expansion  into  another  country,  a  start-­up  or  even  a Â

01/2012 OBTAINER WORLDWIDE

13

INSIGHT

OBTAINER MEDIA is now not only the worldâ&#x20AC;&#x2122;s largest professional media publisher firm for direct sales, but is above all, a global PR and marketing agency with a focus on direct marketing and consulting services. complete  concept  with  turnkey  implementation.  All  services  can  be  implemented  by  us  and  our  employees  world-­ ZLGH (YHQ FXVWRP PDGH LGHQWLÂżFDtion  of  human  resources  is  one  of  our  services.

But  at  the  same  time,  of  course,  we  created  a  vast  network  of  relationships  with  local  experts.  We  learned  and  studied  the  mechanisms  of  public  relations  on  all  continents,  cultures  and  religions  and,  thereby,  developed  from  2009  through  2011  a  unique  set  of  tools  and  procedures  in  the  form  of  various  marketing  and  PR  modules,  which,  of  course,  could  and  were  adapted  for  local  use.

We  recognized  the  need  for  a  local  contact  person  from  my  many  trips  and,  therefore,  built  relationships  from  which  many  new  members  of  OBTAINER  MEDIA  were  recruited.  In  particular,  our  Customer  Relationship  Manager  will  play  a  central  role  for  us  and  our  customers. $Q LQWHUQDWLRQDO FRPSDQ\ PD\ DW DQ\ WLPH FRQWDFW RXU RI¿FHV RU VWDII LQ %HUOLQ 9LHQQD 6DOW /DNH &LW\ %DQJNRN Kuala  Lumpur,  Bangalore,  Jakarta,  London,  and,  of  course,  Dubai.

We  have  strategic  partnerships  with  traditional  media  businesses  in  more  than  30  countries  in  Asia  and  espe-­ cially  in   Africa.  The  people  at  OBTAINER  can  speak  in   German,  English,  Bahasa,  Spanish,  Hindi,  Arabic,  Suhaeli,  Afrikaans,  Portuguese,  Thai,  Malayalam,  Tagalog,  Russian,  Croatian,  French,  Igbo,  Urdu,  Tamil  and  Mandarin  and  other  languages.

2%7$,1(5 0(',$ LV QRZ QRW RQO\ WKH ZRUOG V ODUJHVW SURIHVVLRQDO PHGLD SXEOLVKHU ¿UP IRU GLUHFW VDOHV EXW LV above  all,  a  global  PR  and  marketing  agency  with  a  focus  on  direct  marketing  and  consulting  services.  Of  course,  more  and  more  companies  outside  of  network  marketing  are  paying  attention  to  us  but  our  focus  is  and  will  remain  this  unique  form  of  marketing. ,I \RX DVNHG PH WRGD\ DIWHU ¿YH \HDUV LI , P SURXG WR KDYH DFKLHYHG WKDW WKHQ , ZRXOG EH O\LQJ LI , GHQ\ LW , KDYH gotten  to  know  and  appreciate  many  new  friends,  business  partners  and  employees  around  the  world.  I  was  able  to  get  to  know  kings,  presidents  and  above  all  many  successful  millionaires  and  billionaires  personally  and  many  have  become  true  friends.  I  have  traveled  to  more  than  130  countries  and  I  am  discovering  still  more  countries,  cultures  and  people  from  whom  I  can  learn  a  lot.

(YHQ VR , NQRZ WKDW WKH 2%7$,1(5 *5283 LV QRZ UHDOO\ MXVW EHJLQQLQJ $IWHU ¿YH \HDUV RI KDUG ZRUN ZH KDYH created  a  genuine  basis  -­  thanks  to  many  people  as  well  as  the  entire  direct  selling  industry.  On  this  foundation  we  can  build  our  great  vision  and,  thereby,  come  one  step  closer  to  realization.

14

OBTAINER WORLDWIDE 01/2012

INSIGHT

IHAVEGOTTENTO KNOWANDAPPRECIATE MANYNEWFRIENDS, BUSINESSPARTNERSAND EMPLOYEESAROUND THEWORLD.IWAS ABLETOGETTOKNOW KINGS,PRESIDENTS ANDABOVEALLMANY

SUCCESSFUL MILLIONAIRES &BILLIONAIRES PERSONALLY. 01/2012 OBTAINER WORLDWIDE

15

INSIGHT

ONETHINGISCLEAR:

EVENINOUR INDUSTRY, PUBLISHERS& JOURNALISTS NOLONGERSIT ALONEONTHEIR MEDIATHRONE. 16

OBTAINER WORLDWIDE 01/2012

INSIGHT

Credible journalism

Credibility is the key to good journalism.

Credibility takes time to prove itself. Up to the present day OBTAINER has repeatedly made affairs and scandals public - and threats against me were not infrequently a desperate attempt to hide unpleasant facts.

OBTAINER  has,  not  only  by  its  creative  new  vision  within  the  exis-­ ting  media  landscape  made  a  name  for  itself;  but  we  also  distanced  ourselves  from  less  serious  publications  -­  those  businesses  that  thrive  on  baseless  defamatory  articles  do  not  belong  to  our  cur-­ UHQW FLUFOH RI FXVWRPHUV $ 0/0 ÂżUP ZKLFK ZDV DWWDFNHG HDUOLHU by  another  publications  asked  itself,  if  in  the  future,  every  business  has  to  protect  itself  to  avoid  damages  from  (negative)  publicity  (for  HLWKHU VWUDWHJLF RI ÂżQDQFLDO UHDVRQV ([DPSOHV ROG DV ZHOO DV FXU-­ UHQW RQHV FRQÂżUP WKDW WKHVH SUDFWLFHV H[LVW LQ FHUWDLQ 0/0 PH-­ dia  businesses,  even  today.  This  has  always  been  for  OBTAINER  a  thorn  in  the  side.  Already,  in  2009,  we  drew  attention  to  this  in  our  article  "Causa  Medien."  But  another  side  to  this  coin  is  much  more  important.  How  should  the  supposedly  non-­affected  companies  re-­ act?  As  long  as  one  pays  one  can  be  safe?  Can  one?  The  question  is,  how  does  an  image  develop,  when  "paying  customers"  are  praised  to  the  utmost  and  given  prizes,  awards  and  positive  press  articles,  while  others  are  being  torn  apart,  bad  mouthed  and  even  represen-­ WHG DV LOOHJDO 7KH UHDO EHQHÂżFLDULHV RI WKLV KLJKO\ TXHVWLRQDEOH PH-­ thod  are,  therefore,  the  paying  customers.  As  long  as  no  one  talked  about  it  there  was  no  loss  of  image,  but  rather  a  consequential  gain  RI WKDW LPDJH %XW ZKDW LI FRPSDQLHV ÂżQDOO\ RSHQ WKHLU PRXWKV LI business  policies  are  openly  criticized,  if  it  becomes  clear  what  this  is  all  about;  then  one  should,  as  a  responsible  business  person  put  on  the  brakes  quickly  because  it  could  happen  that  oneself  gets  in  WKH ZD\ RI WKH YHUEDO FULWLFDO FURVVÂżUH DQG RQH VKRXOG WDNH FDUH WKDW one  does  not  support  such  methods  or  give  way  to  pressure,  or  even  ZRUVH WKDW RQH SURÂżWV NQRZLQJO\ IURP TXHVWLRQDEOH UHSRUWV WKDW have  been  published,  even  if  it  is  in  the  form  of  drawings  that  relate  to  competitive  activities.  With  the  advancement  of  the  Internet  and  especially  the  devices  that  use  the  Internet,  new  areas  are  going  to  open  up  over  the  next  few  years  in  which  newspapers  (and  with  these  we  as  a  publisher)  can  do  it  the  right  way;  in  contrast  to  what  others  in  recent  years  have  done  incorrectly.  Our  colleagues  can  still  take  advantage  of  all  available  opportunities;  however,  they  will  have  to  say  good  bye  WR WKHLU EHORYHG SURÂżW PRGHOV DQG LQ VRPH FDVHV WKLV DSSOLHV DOVR to  their  business  models  and  they  will  need  to  re-­think  how  they  handle  their  "non-­customers,"  because  one  thing  is  clear:  even  in  our  industry,  publishers  and  journalists  no  longer  sit  alone  on  their  media  throne.  Newspapers,  contrarily,  are  looking  at  a  new  me-­ dia  landscape  -­  a  media  landscape  that  has  been  shaped  in  part  by   OBTAINER  in  Germany  and  now  does  so  on  the  world  stage.  Therefore,  credibility  is  the  key  to  good  journalism.  Credibility  takes  time  to  prove  itself.  Up  to  the  present  day  OBTAINER  has  re-­ peatedly  made    affairs  and  scandals  public  -­  and  threats  against  me  were  not  infrequently  a  desperate  attempt  to  hide  unpleasant  facts. Â

01/2012 OBTAINER WORLDWIDE

17

INSIGHT

A small look into the future With  digital  change,  of  course,  also  came  new  risks  for  companies  within  MLM  as  well  as  the  direct  selling  industry.  Suddenly  everyone  was  able  to  advertise  on  the  net  and,  therefore,  was   able  to  spread  and  reproduce  discretionary  messages  which,  in  turn,  would  often  provide  for  a  negative  and  harmful  image  of  a  busi-­ ness.  OBTAINER  has  recognized  this  problem  from  the  beginning:  already  for  a  long  time  PR  and  a  positive  image  of  one's  own  brand  should  be  the  priority  for  every  marketing  department.  The  classic  role  distribution  between  consultant  -­  as  an  advertising  medium  -­  and  MLM  as  a  direct  sales  business  -­   simply  a  larger  version  of  the  same  -­  has  been  rescinded;  this  quantum  leap  was  not,  however,  made  satisfactorily  by  the  industry.  Only  slowly  and  reluctantly  does  the  com-­ pany  say  good  bye  to  the  concept  that  their  own  consultant  is  able  to  handle  building  the  marketing  (image)  for  the  company  by  being  the  "advertising  mes-­ senger."  Yet,  every  consultant  is  a  marketing  expert  and  can  build  the  image  of  the  company's  strategy?  In  reality  many  companies  initially  fall  into  a  deep  hole  when  top  selling  executives  move  on.  Worldwide,  some  50  million  people  are  involved  in  direct  selling.  The  stand  opposite  hundreds  of  millions  of  people  around  the  world  who  are  without  work  and  without  income.  Direct  selling  offers  a  real  alternative.  This  requires  self-­ regulation,  an  ethical  and  moral  responsibility,  healthy  competition  and,  above  all,  a  global  voice  for  us  all.  OBTAINER  would  like  to  take  over  this  role.

Between  10%  and  15%  of  all  networkers  in  the  world  might  have  heard  of  us.  A  total  of  maybe  2%  of  all  direct  selling  companies  use  the  services  that  we  offer  and  our  unique  expertise.  Not  even  1%  of  the  total  world  population  knows  about  direct  sales.

7KHVH DUH RXU DVVLJQPHQWV IRU WKH QH[W ¿YH \HDUV 7KH GLUHFW VDOHV LQGXVWU\ ZLOO over  the  next  10  years  in  many  countries,  especially  in  Africa  and  Asia,  experi-­ ence  unprecedented  growth,  but  it  is  also  an  unprecedented  responsibility.  We,  DW 2%7$,1(5 VKDOO QRW RQO\ ¿QG ZRUGV RI FDXWLRQ DQG ZH VKDOO QRW UHVW RQ RXU media  laurels,  but  we  shall  do  our  part  within  the  direct  marketing  industry  with  regard  to  our  responsibility  vis-­à -­vis  the  many  millions  of  distribution  partners. :H ZLOO SURYLGH ¿UPV PDQDJHUV DQG JRYHUQPHQWV RXU NQRZOHGJH DQG H[SH-­ rience  and  shall  do  this  across  all  borders,  religions  and  cultures.  The  world  is  changing  and  becoming  more  global.  To  compete  in  a  global  world  one  must  embrace  the  need  to  think  globally,  to  get  to  know  local  conditions  and  one  needs  to  understand  and  respect  them.  OBTAINER  is  already  unique  in  the  world  and  will  expand  this  position  further.  I  would  be  delighted  if  you  join  us  on  this  jour-­ ney.  What  would  any  company  be  without  distribution  partners,  what  would  we  be  without  our  readers  and  what  would  the  world  be  without  people.

In  this  sense,  I  hope  you  have  enjoyed  this  little  journey  with  me  and  I  look  forward  to  meeting  you  personally.  Until  then  ...

Stay  strong!

Yours  truly,  Michael Sander

18

OBTAINER WORLDWIDE 01/2012

The direct sales industry will over the next 10 years in many countries, especially in Africa and Asia, experience unprecedented growth, but it is also an unprecedented responsibility.

INSIGHT

TOCOMPETEINAGLOBAL WORLDONEMUST

EMBRACETHE NEEDTOTHINK GLOBALLY,TOGET TOKNOWLOCAL CONDITIONS ANDONENEEDS TOUNDERSTAND ANDRESPECT THEM. 01/2012 OBTAINER WORLDWIDE

19

INDUSTRY INSIDE

Experience it.

A visibly younger complexion, smoothing care you will feel. Experience a new anti-aging dimension with all your senses!

With BeautyLine skin radiates full of freshness, energy and joie de vivre. Wrinkles and fine lines are clearly diminished. Your skin feels tauter and firmer â&#x20AC;&#x201C; for visibly more youthful radiance you will feel.

A unique Anti-Aging-Effect Experience system care by BeautyLine with successful NTC technology as a patentpending NTC complex. Valuable ingredients infiltrate skin quickly and directly and develop their anti-aging effect there.

As a beautician I am really thrilled about the BeautyLine products. Their soft texture is pleasant to apply, sinks in quickly and leaves the skin feeling pleasantly smooth.

My skin is visibly smoother, feels noticeably softer and its appearance has clearly improved.

Margit B., Neuendettelsau

Contact: International Sales Development An der Hofweide 17 67346 Speyer Germany Phone: +49 6232 296-230 Isd3@pm-international.de

20

OBTAINER WORLDWIDE 01/2012

Duo Lift Finish from the Anti-Aging System absolutely excited me the first time I used it. At first, I applied it to one half of my face and immediately saw a difference.

My skin simply looks much more even and radiant and the small lines around my eyes were immediately visibly reduced. My skin also feels really sensational â&#x20AC;&#x201C; super soft and totally tender.

Ina A., Waldalgesheim You will find more information about system care by BeautyLine on the Internet on www.laurent-cristanel.com

INDUSTRY INSIDE

ProShape2fit: PM-International AG presents an intelligent weight-reduction program Many  dream  of  a  healthy Â

in  addition,  aspects  of  healthy  nutrition  as  well  as  better  at-­

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offered  as  a  3  month  subscription  service.  Respective  unit  seg-­

and  even  af-­

ments  are  optimally  matched.  You  can  replace  up  to  3  meals Â

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weight  loss  after  5  years.  Generally,  the  well-­known  yo-­yo  ef-­

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than  before.  PM-­International  AG  presented  at  its  annual Â

metabolism  process  is  promoted  and,  at  the  same  time,  the Â

kick-­off  event,  on  January  14  in  Frankenthal,  a  new  and  in-­

acid  base  balance  is  maintained.  The  FitLine  herbalism  tea Â

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which  contains  an  absorption-­promoting  ayurvedic  herbal  aroma Â

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losing  weight.  With  the  nutritional  team  from  PM-­International  AG,  howev-­ er,  a  weight  reduction  program  was  developed  by  means  of  a  holistic  system  approach  that  through  a  coordinated  product-­component  system  features, Â

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01/2012 OBTAINER WORLDWIDE

21

© lev radin / Shutterstock.com

INDUSTRY INSIDE

NEW YORK -­ SEPTEMBER 03: Novak Djokovic of Serbia returns ball during 3rd round match against Nikolay Davy-­ denko of Russia at USTA Billie Jean King National Tennis Center on September 03, 2011 in New York City, NY.

22

OBTAINER WORLDWIDE 01/2012

INDUSTRY INSIDE

Novak Djokovic

beats Rafael Nadal to win Australian Open IT WAS A DAY THAT WILL GO DOWN IN THE HISTORY BOOKS, A DAY THAT WILL BE REMEMBERED BY SPORTING FANS AROUND THE GLOBE FOR A VERY LONG TIME. FOLLOWING A NEAR SIX-HOUR, FIVE-SET GRAND SLAM FINAL, NOVAK DJOKOVIC, CLAIMED VICTORY OVER SECOND SEED RAFAEL NADAL IN MELBOURNE, AUSTRALIA, WALKING AWAY WITH HIS FIFTH GRAND SLAM TITLE AND THIRD AUSTRALIAN OPEN TITLE.

sDjokovic,  an  avid  user  of  PM  Internationalâ&#x20AC;&#x2122;s  FitLine  products,  proved  he  is  the  champion  of  menâ&#x20AC;&#x2122;s  tennis  by  overcoming  some  stiff  competition  by  Nadal,  and  prevailing  5-­7  6-­4  6-­2  6-­7  (5-­7)  7-­5.  Djokovicâ&#x20AC;&#x2122;s  latest  win  re-­ enforces  the  hold  Djokovic  seems  to  have  over  the  Spaniard,  who  has  ORVW VHYHQ VWUDLJKW ¿QDOV DJDLQVW WKH 1R UDQNHG 'MRNRYLF The  breathtaking  match  also  broke  two  records  in  world  tennis.  Lasting  a  gut-­ EXVWLQJ ¿YH KRXUV DQG PLQXWHV WKH ¿QDO VPDVKHG WKH UHFRUG DV WKH longest  match  in  tournament  his-­ tory,  beating  the  previous  record  which  was  set  by  Nadal  and  Fernado  Verdasco  in  the  2009  Australian  2SHQ VHPL¿-­ nal.  Having Â

01/2012 OBTAINER WORLDWIDE

23

INDUSTRY INSIDE

FURVVHG WKH ÂżYH KRXU mark,  the  match  also  set  a  new  record  as  the  ORQJHVW *UDQG 6ODP ÂżQDO on  record.  Because  of  the  win,  Djokovic  joins Â

Š Featureflash / Shutterstock.com

the  defeated  Spaniard,  and  all-­time  greats  Roger  Federer  (Switzerland),  Pete  Sampras  (USA)  and  Rod  Laver  (Australia)  as  WKH ÂżIWK PDQ LQ WKH 2SHQ era  to  win  three  consecu-­ tive  majors.  Djokovic  now  KDV KLV VLJKWV ÂżUPO\ VHW RQ the  French  open  and  with  good  reason  too:  a  victory  here  would  put  him  in  the  same  category  as  legendary  player,  Rod  Laver,  as  the  only  player  to  hold  all  four  grand  slam  menâ&#x20AC;&#x2122;s  single  trophies  simultaneously. â&#x20AC;&#x153;We  made  history  tonight.  Unfortunately,  there  couldnâ&#x20AC;&#x2122;t  be  two  winners  tonight.  I  hope  that  we  have  many  more  matches  like  WKLV PDQ\ PRUH ÂżQDOV Âł VWDWHG DQ HFVWDWLF 'MRNRYLF 1DGDO VKRZHG there  were  no  hard  feelings  with  his  comment;  â&#x20AC;&#x153;Congratulations  to  Novak  and  his  team.  They  deserve  it.  They  are  doing  something  IDQWDVWLF ´ Nadal  is  right,  Djokovic  and  his  team  are  doing  something  fantas-­ tic.  But  just  what  is  it  that  gives  Djokovic  his  edge?  As  mentioned  above,  Djokovic  is  an  avid  user  of  PM  Internationalâ&#x20AC;&#x2122;s  FitLine  products.  The  world  No.  1  joins  250  world-­class  athletes  from  over  50  disciplines  who  reply  on  FitLine  products  to  provide  them  with  the  necessary  nutrients  to  perform,  train  and  compete  at  their  best. Â

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Whatâ&#x20AC;&#x2122;s  more,  FitLine  products  regularly  undergo  independent  test-­ ing  from  leading  institutes  such  as  the  Swiss  Vitamin  Institute  Lau-­ sanne  and  the  centre  for  preventative  doping  research  (ZePräDo)  LQ WKH Âł'HXWVFKH 6SRUWVKRFKVFKXOH .|OQ´ HQJ Âł*HUPDQ 6SRUWV 8QLYHUVLW\ RI &RORJQH´ PDNLQJ WKHP WKH SHUIHFW QXWULWLRQDO supplement  even  for  world-­class  athletes.

30 ,QWHUQDWLRQDO LV DOVR WKH RIÂżFLDO VXSSOLHU RI QXWULWLRQDO VXSSOH-­ ments  to  numerous  international  sports  associations,  such  as  the  German  ice-­hockey  association,  the  association  of  German  cyclists,  the  Bavarian  tennis  association  and  the  German  and  Austrian  ski  associations. Â

24

OBTAINER WORLDWIDE 01/2012

INDUSTRY INSIDE

MELBOURNE  -­  JANUARY  30:  Novak  Djokovic  of  Serbia  wins  the  2011  Austra-­ OLDQ 2SHQ ¿QDO RQ -DQXDU\ LQ Melbourne,  Australia.

01/2012 OBTAINER WORLDWIDE

25

Silpada Designs Triples its Size in the United Kingdom What a dilemma women are in.

Those who have either decided to return to work and need the flexible time to take care of their families, for those who have had to take up a part time job and others due to this recession, have been laid off completely!

26

OBTAINER WORLDWIDE 01/2012

Bonnie Kelly and Teresa Walsh are the co-­founders of Silpada Design

INDUSTRY INSIDE

This  recession  has  brought  on  an  up-­surge  in  Tupperware  Parties  and  The  Avon  Lady.  These  days  though  she  does  not  go  about  knocking  on  doors.  The  in-­thing  is  a  party  where  women  can  buy  anything  from  lipstick,  jewelry,  plastic  food  jars  to  beauty  treatments.

With  unemployment  in  the  United  Kingdom  reaching  levels  of  record  highs  since  1989,  which  currently  stands  at  8.4%  or  2.5  million,  more  and  more  people  are  looking  for  alternative  sources  of  income  and  direct  selling  is  a  good  choice.  It  not  RQO\ SURYLGHV Ă&#x20AC;H[LEOH ZRUNLQJ KRXUV GLVWULEXWRUV ZKR RUJD-­ nize  up-­to  two  parties  a  week  are  able  to  earn  up  to  £1,500  per  calendar  month.

Silpada  Designs  hit  the  United  Kingdom  market  last  year  and  is  currently  launching  in  Surrey.  Distributors  range  from  man-­ agement  levels  to  single  mothers  and  its  size  just  keeps  grow-­ ing.  Starting  operations  in  1997  by  two  stay  at  home  mothers  Bonnie  Kelly  and  Teresa  Walsh,  in  the  United  States,  Silpada  is  the  worldâ&#x20AC;&#x2122;s  largest  home  party  business  selling  hand  crafted  .925  sterling  silver  jewelry  complimented  with  natural  ele-­ ments  of  precious  stones,  wood  and  leather.

Consumer  spending  is  expected  to  remain  low  with  stubborn  LQĂ&#x20AC;DWLRQ UDWHV UHPDLQLQJ XQFKDQJHG DFURVV WKH ZKROH RI WKH United  Kingdom,  and  Silpada  business  owners  will  have  to  be  able  to  encourage  people  to  book  parties,  spread  the  word  to  their  friends  and  buy  products  to  newer  distributors.  They  need  a  unique  selling  point  to  set  them  apart  from  other  com-­ panies  with  similar  offers.  For  Silpada,  each  piece  has  been  handcrafted  by  at  least  six  to  eight  artisans,  using  good  quality  silver  and  natural  materials.  Each  distributor  also  learns  the  layering  technique,  which  consists  of  wearing  jewelry  pieces  in  different  ways  to  suit  each  personality.

Home  parties  are  no  longer  part-­time  jobs  to  earn  a  bit  of  extra  income  on  the  side,  but  becoming  the  main  source  of  income  in  many  peoples  lives.  Silpada  managing  director  Jea-­ nette  Zacks  says  that  one  does  not  need  to  have  retailing  ex-­ perience  and  if  a  distributor  knows  how  to  wear  jewelry  they  FDQ GH¿QLWHO\ VHOO LW )RU ZRPHQ ZKR ZDQW D EXVLQHVV EXW GR not  know  where  to  start,  Silpada  provides  them  with  the  tools  and  business  model  to  do  it.  All  they  need  is  to  turn  up,  have  a  couple  of  friends  willing  to  host  a  party  and  the  business  should  snowball  from  there.

01/2012 OBTAINER WORLDWIDE

27

INDUSTRY INSIDE

QNet Draws Crowds in Kuwait with F1 Show Car QNET’S MARUSSIA FORMULA ONE SHOW CAR WORLD TOUR EXHIBITS ITS FORMULA ONE CAR AT AVENUES MALL IN KUWAIT. THIS SPECIAL EVENT HAS CAUGHT THE ATTENTION OF MANY PEOPLE INCLUDING KUWAIT'S BIGGEST TELEVISION STATION ALWATAN. THE FORMULA ONE CAR WILL BE ON DISPLAY UNTIL JANUARY 18, 2012.

The Formula One car has been in nine differ-­ ent cities including Malaysia, Singapore and In-­ dia. It all began in November 2010 when Dato Vijay Eshwaran, executive chairman of the Q1 Group of Companies and Sir Richard Branson of the Virgin Group, announced a three-­year partnership between Marussia Virgin Racing and QNet. Since then, the racing team has been UHIHUUHG WR DV ³0DUXVVLD ) 7HDP ´ Before this, QNet was involved with sponsor-­ ship of other motor sport events including Formula BMW, Formula V6 and the GP2 Asia series from 2004 till 2009. The sponsorship of Formula One motor car racing was a natural progression in 2010. Through these campaigns, QNet hopes to reach many people, educating them more about the sport.

QNet today distributes a wide range of wellness and lifestyle products and business opportuni-­ ties through its e-­commerce platform, to mil-­ lions of customers worldwide, with a global presence in over 30 countries.

QNET has had an exclusive interview with Alwatan TV about the direct selling business in Kuwait and the power of QNET’s partnership with the Marussia F1 Team.

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OBTAINER WORLDWIDE 01/2012

INDUSTRY INSIDE

XANGO Hosting Challenge to Transform Your Health in 12 Weeks XANGO wants to know if youâ&#x20AC;&#x2122;re ready to take control of your life and change the way you look and feel about yourself. If you are, then you will definitely be interested in the FAVAO Reset Challenge.

own  Beverly  Hollister  and  a  trip  to  XANGO  headquarters  for  a  professional  photo  shoot. ,Q RUGHU WR TXDOLI\ JR WR )DFHERRN DQG ÂłOLNH´ WKH )$9$2 IDQ SDJH ÂżOO RXW DQ DSSOLFDWLRQ VXEPLW D SKRWR DQG ZHOOQHVV JRDO and  get  as  many  of  your  friends  to  vote  for  you.  Only  those Â

XANGO  is  so  convinced  that  its  FAVAO  weight  loss  line  is  so Â

with  50  or  more  votes  will  be  considered.  Participants  will Â

amazing  that  the  company  is  hosting  a  12  week  contest  where Â

be  announced  January  11th,  and  the  Challenge  begins  on  the Â

participants  receive  USD$  1,400  worth  of  product  and  perks Â

16th.

and  monitor  their  success.  The  three  grand  prize  winners  will  receive  a  USD$  3,000  head-­to-­toe  makeover  with  XANGOâ&#x20AC;&#x2122;s Â

Participants  report  their  results  on  a  weekly  basis,  and  must  commit  to  purchase  the  1-­year  subscription  of  the  FAVAO  Program  and  monthly  the  FAVAO  family  of  products  (FAVAO  Body  Cleanse,  FAVAO  Fiber,  FAVAO  Metabolic,  FAVAO  Pro-­ tein).  We  at  OBTAINER  love  friendly  contests  where  the  ultimate  goal  is  a  changed  life  for  the  better.  We  applaud  XANGO  for  encouraging  people  to  better  themselves,  and  we  wish  all  the  FAVAO  contestants  the  best  of  luck  and  ultimate  success.  We  know  that  not  all  participants  will  win  the  grand  prize,  but  we  also  know  that  the  increased  health  and  wellness  that  accom-­ panies  participation  in  FAVAO  will  be  a  prize  in  and  of  itself.

30

OBTAINER WORLDWIDE 01/2012

INDUSTRY INSIDE

Tahitian Noni Announces Major Changes at Latest Leadership Conference Â

Tahitian Noni Juice lovers who do not read OBTAINER might be confused when their juice stops coming from Tahitian Noni International. The company recently announced a major name change. Tahitian Noni International (TNI) will soon be officially known in the U.S. as Morinda, with the tagline Bioactives. The change was made with focus on business expansion, expanding innovation and launching a new bioactives industry.

ERG\ FRPSRVLWLRQ Ă&#x20AC;XVKLQJ WKH IDW DQG EXLOGLQJ OHDQ VWURQJ PXVFOH ´ Â

Â

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Regarding  the  new  name,  John  Wadsworth,  President  of Â

be  featured  in  a  national  satellite  media  tour  this  month.  Na-­

TNI  said,  â&#x20AC;&#x153;The  new  name  stays  true  to  our  noni  roots  (since Â

tionally  syndicated  shows  as  well  as  local  broadcasts  will  be Â

0RULQGD FLWULIROLD LV WKH VFLHQWLÂżF QDPH IRU QRQL ZKLOH EURDG

highlighting  the  Fit  Complete  Pack,  with  a  focus  on  Fit  Re-­

enough  to  capture  the  new  bioactives  vision.  The  name  Morin-­

duce.  The  programs  will  air  on  the  NBC,  ABC,  Fox,  and  CBS Â

da  symbolizes  everything  that  this  company  representsâ&#x20AC;&#x201C;past, Â

networks,  generating  leads  for  Independent  Product  Consul-­

present,  and  future."

tants  (IPCs).

Â

Â

The  name  change  is  not  the  only  new  thing  coming  from  TNI. Â

The  changes  are  huge,  and  are  designed  to  not  only  better Â

The  company  announced  a  new  million-­dollar  promotion,  a Â

position  the  company,  but  also  to   expand  opportunities  for Â

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TNIâ&#x20AC;&#x2122;s  IPCs  and  get  the  name  and  brand  out  to  the  public.  "It Â

Â

is  all  part  of  a  strategic  effort  to  better  achieve  our  original  vi-­

Regarding  the  promotion,  Cim  Carver,  vice  president  of  global Â

sion,  mission,  and  goalsâ&#x20AC;&#x201C;to  enable  us  to  transform  more  lives Â

sales,  made  the  following  announcement;  "To  celebrate  our Â

than  ever  before,"  continued  Wadsworth.  "What  is  changing  is Â

new  vision  for  2012,  we  are  proud  to  announce  the  beginning Â

the  scope  of  our  mission,  as  well  as  our  ability  to  affect  livesâ&#x20AC;&#x201C;

RI D ÂżUVW TXDUWHU VDOHV SURPRWLRQ LQ ZKLFK ZH ZLOO JLYH DZD\

thus  allowing  us  to  reach  larger  markets  in  a  credible  way."

over  USD  1  million  in  cash  and  prizes.  It's  an  unprecedented  promotion  -­  we  have  never  attempted  anything  so  great  in  the  history  of  our  company."  7KH ÂżWQHVV FKDOOHQJH FDOOHG ÂłWKH 1HZ )LW 'D\ &KDOOHQJH´ is  designed  to  motivate  distributors  to  lose  and  maintain  a  healthy  weight.  Mr.  Carver  announced;  "It's  the  favorite  'get  ¿W FRPSHWLWLRQ DQG LW V MXVW LQ WLPH IRU WKH QHZ \HDU :H YH even  cranked  the  intensity  up  a  few  notches.  The  Fit  Challenge Â

â&#x20AC;&#x153;The new name stays true to our noni roots (since Morinda citrifolia is the scientific name for noni), while broad enough to capture the new bioactives vision. The name Morinda symbolizes everything that this company representsâ&#x20AC;&#x201C;past, present, and future.â&#x20AC;?

is  a  90-­day  program  that  can  help  you  get  and  keep  the  lean,  healthy  body  you've  always  wanted.  It's  about  changing  your Â

01/2012 OBTAINER WORLDWIDE

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INDUSTRY INSIDE

Ariix Announces New Products and New Plans for 2012 2012 should prove to be an extraordinary year for Ariix. In a conference call in December, the company announced that the coming year would see the launch of several new product lines.

The  newest  product  BioPro  Q  is  available  now.  Deanna  Latson  &KLHI 3URGXFW 2IÂżFHU PDGH WKH DQQRXQFHPHQW IRU WKH QHZHVW product  line,  and  said  that  it  should  be  on  the  top  of  every-­ oneâ&#x20AC;&#x2122;s  list  of  age-­defying  strategies.  BioPro  Q  contains  CoQ10,  which  is  an  essential  supplement  to  KHOS ÂżJKW WKH HIIHFWV RI DJLQJ $OWKRXJK &R4 EHLQJ D FRP-­ mon  ingredient  in  many  Direct  Selling  companyâ&#x20AC;&#x2122;s  products,  Ariix  claims  to  have  a  one-­up  on  those  companies.  In  order  IRU VRPHRQHÂśV ERG\ WR XWLOL]H WKH QXWULHQWÂśV EHQHÂżWV WKH ERG\ must  convert  the  CoQ10  to  the  ubiquinol  form,  and  some  peo-­ ple  are  not  able  to  make  that  conversion.  Ariixâ&#x20AC;&#x2122;s  version  comes  with  the  all-­natural  form  of  ubiquinol  with  no  synthetic  ingre-­ dients  and  in  the  active  state  your  body  needs.  )RXQGHU DQG &KLHI ([HFXWLYH 2IÂżFHU )UHG &RRSHU DFNQRZO-­ edged  that  when  the  company  started,  it  might  not  have  been  looked  at  for  its  product  selection.  He  said  that  people  â&#x20AC;&#x153;are  not  equating  us  with  how  great  we  are  in  products,  and  thatâ&#x20AC;&#x2122;s  EHFDXVH ZH RQO\ VWDUWHG ZLWK ÂżYH ´ +RZHYHU KH FRXOG KDUGO\

Youngevity Founder Awarded Prestigious Scientific Award Joel D. Wallach, BS, DVM, ND received the 2011 Klaus Schwartz Commemorative Medal recognizing the discovery of Selenium-Cystic Fibrosis Link. The award is sponsored by the International Association of Bioinorganic Scientists, Inc. (IABS), and is named after the pioneering work of Klaus Schwartz who is best known for the discovery of selenium.

contain  his  excitement  about  the  new  product  launch  and  what  the  future  has  in  store  for  Ariix.  â&#x20AC;&#x153;We  are  going  to  have  a Â

The  Foundation  noted  Wallachâ&#x20AC;&#x2122;s  discovery  of  an  animal Â

company  that  not  only  leads  the  industry  in  how  it  treats  its Â

PRGHO RI F\VWLF ÂżEURVLV ZKLFK LV D GLVHDVH WKDW DIIHFWV DURXQG

people,  and  how  it  pays  its  people,  but  also  in  product  devel-­

70,000  people  throughout  the  world.  His  research  indicated Â

opment.  So  while  this  may  seem  like  only  one  product,  folks Â

WKDW F\VWLF ÂżEURVLV FRXOG EH D UHVXOW RI D VHOHQLXP GHÂżFLHQF\

this  is  really  the  start  of  what  we  have  been  telling  you  for Â

and  that  some  forms  of  the  disease  might  be  preventable.

months  and  months.  Wait  till  you  see  our  leap  ahead  of  every-­

Â

one  in  the  Direct  Selling  industry  when  it  comes  to  products Â

Selenium  is  an  essential  trace  mineral  that  helps  in  many  of Â

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the  bodyâ&#x20AC;&#x2122;s  necessary  functions.  The  body  is  unable  to  create Â

Â

the  mineral  itself  and  it  must  be  obtained  through  diet.  Some Â

This  is  one  of  many  products  that  will  be  launched  by  Ariix Â

sources  are  meat,  nuts,  cereals,  and  mushrooms.  Dietary Â

in  2012.  Ariix  plans  to  launch  new  products  every  two  weeks Â

supplements,  including  those  offered  by  USANA  are  also Â

VWDUWLQJ ÂżUVW TXDUWHU LQ LQFOXGLQJ PHDO UHSODFHPHQWV DQG

good  sources  of  selenium.  â&#x20AC;&#x153;Dr.  Wallach  is  honored  for  a  dis-­

a  skin  care  line.

FRYHU\ WKDW LV DOUHDG\ EHQH¿WWLQJ PDQ\ ´ VDLG 'U *HUKDUG 1

32

OBTAINER WORLDWIDE 01/2012

INDUSTRY INSIDE

Schrauzer,  IABS  Founder  and  President.  â&#x20AC;&#x153;The  broader  sig-­

ERCE Â I

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E-­COMM

ginning  to  be  recognized.  From  a  historical  perspective,  Dr.  :DOODFK LV WR EH UHJDUGHG DV RQH RI WKH ÂżUVW SUDFWLWLRQHUV LI QRW IRXQGHUV RI HSLJHQHWLFV D QHZ VFLHQWLÂżF GLVFLSOLQH WKDW  'U :DOODFK VSHQW QHDUO\ \HDUV LQ WKH ÂżHOG RI YHWHULQDU\ medicine  and  observed  the  effects  of  nutrients  on  animal  health.  He  is  world  renowned  for  both  his  past  and  current  research  on  selenium.  OBTAINER  wishes  to  offer  its  con-­ gratulations  to  Dr.  Wallach  for  receiving  the  prestigious  award,  and  wishes  him  luck  on  all  his  future  endeavors. Â

ViSalus Sciences has cause for celebration as it continues to revolutionize the health and wellness direct selling industry and at the same time helping thousands, and soon to be millions of people get healthy while achieving weight loss and nutritional goals.

 Are  you enges?  ew? ll a h  c e ik  n Do  you  l ing  something ry  t n  o n e ke cess  wit   suc nd  enjoy y  team  a e  part  of   m m in o c jo e ,  o  B t.

If  s  t  the  res e ers,  who n rg o in w  F f  Dubli. es  in  etwork  o c n c l  u a  s b o lo  t d a  huge  g  new  roa chosen  a have  all  e. erc e-­comm s  to  in  acces ucts  and  li  you  ga b u rod  D  p h e it v W vati ry  own  s  of  inno thousand o  buildup  your  ve  t w o learn  h ss. e-­busine e  a  Dubli-­  to  becom y a d to r  Registe aner!

LQYHVWLJDWHV KHULWDEOH DOWHUDWLRQV LQ JHQH H[SUHVVLRQ ´

ViSalus Sciences Records Seven Fold Growth to US$231 million Reported in 2011

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RE Â YOU

VING Â A S Â EVOL

Contact r efe Ruth  Ho 8530  2684  95 m 9 4 + :  Tel. ionaer.co ill m ext@ r.com e a n io E-­Mail:  n ill w.next.m Web:  ww

fragrance  products,  decorative  accessories,  weight  manage-­ ment  products,  nutritional  supplements  and  energy  drink  mixes  which  it  markets  via  direct  sales  through  distributors  using  mostly  the  party  plan  method.  Other  products  it  pro-­ duces  and  sells  are  household  convenience  items,  person-­ DOL]HG JLIWV WDEOH WRS OLJKWLQJ DQG FKD¿QJ IXHO IRU WKH IRRG service  trade.

ViSalus  co-­founders  Ryan  Blair,  Blake  Mallen  and  Nick  Sar-­ nicola  who  will  continue  in  their  current  roles  were  issued  with  340,000  restricted  shares  of  Blythâ&#x20AC;&#x2122;s  common  stock  as  part  of  the  closing.  This  collectively  makes  them  the  largest  inside  share  holders  in  Blyth  Inc.,  after  the  Goergen  fam-­ ily.  Robert  B.  Goergen,  Blythâ&#x20AC;&#x2122;s  Chairman  and  Chief  Execu-­ WLYH 2IÂżFHU ZHOFRPHG DOO WKUHH 9L6DOXV IRXQGHUV DQG LV YHU\ pleased  to  have  them  continue  in  their  roles.

ViSalus  recently  announced  an  increase  in  sales  from  US$34 Â

In  view  of  the  slow-­down  in  economic  activity  across  Amer-­

million  in  2010  to  US$231  million  in  2011.  It  is  well  known Â

ica,  Europe,  Asia  and  the  undoubted  trickle  down  into  the Â

for  its  90-­Day  Challenge  Body  by  ViTM.

rest  of  the  world,  it  is  heartening  to  see  that  companies  in  the  direct  selling  sector  are  still  growing.  ViSalus  is  expected  to Â

Blyth,  Inc.,  has  completed  a  third  of  the  four  phase  acqui-­

continue  in  this  vein  as  the  management  continues  to  build Â

sition  of  ViSalus  Sciences.  It  designs  and  markets  home Â

the  company  into  a  global  lifestyle  brand.  Â

01/2012 OBTAINER WORLDWIDE

33

The NSF-Accredited HomePure 7-Stage Water Filtration System

QNET Takes The Bite Out of Choosing the Right Water Filtration System Are you concerned about the quality of your drinking water? Do you want to ensure that the water you drink is free from contaminants and impurities? Perhaps the quality and taste of your tap water is disturbing you? Then you might consider a good filtration system that can permanently be installed in your home or office.

*UDQWHG LW FDQ EH D FKDOOHQJH WR FKRRVH WKH ULJKW ¿OWUDWLRQ V\V-­ tem;  in  todayâ&#x20AC;&#x2122;s  consumer-­oriented  world,  we  are  inundated  by  D YDULHW\ RI ZDWHU ¿OWUDWLRQ V\VWHPV HDFK ERDVWLQJ D GLIIHUHQW quality  over  the  other.  The  most  important  question  you  need  to  ask  is  whether  this  ZDWHU ¿OWUDWLRQ V\VWHP LV WKH ULJKW RQH IRU \RX :KDW PHFKD-­ nisms  does  it  use  to  purify  water  and  what  properties  make  it  XQLTXH IURP RWKHU ZDWHU SXUL¿FDWLRQ V\VWHPV DYDLODEOH LQ WKH PDUNHW" %HIRUH \RX GHOYH LQWR WKH ZRUOG RI ¿OWUDWLRQ V\VWHPV it  would  be  a  good  idea  to  know  more  about  the  three  most  SRSXODU ZDWHU ¿OWUDWLRQ RU SXUL¿FDWLRQ PHWKRGV XVHG JOREDOO\

A. Reverse Osmosis:  This  process  treats  water  us-­ ing  pressure,  water  molecules  are  forced  from  a  semi-­perme-­ able  membrane  form  a  dilute  to  a  concentrated  solution.  Dur-­ ing  the  process  contaminants  are  trapped.  Reverse  Osmosis  systems  can  be  useful  but  you  need  electricity,  pumps  and  a  storage  tank  with  a  large  space.

B Ultraviolet rays:

7KLV SXUL¿FDWLRQ SURFHVV WDNHV

SODFH ZKHQ ZDWHU Ã&#x20AC;RZV DURXQG DQ XOWUDYLROHW ODPS 7KH XOWUD-­ violet  light  uses  UV  rays  to  kill  or  paralyse  the  bacteria  in  the  water.  The  disadvantage  of  this  system  is  that  dirt  or  limestone  might  form  on  top  of  the  UV  lamp,  moreover  dead  or  para-­ lysed  bacteria  can  still  remain  in  the  water.  Installing  a  UV  system  requires  electricity  and  can  be  costly.

C Ultrafiltration: 7KLV ¿OWUDWLRQ SURFHVV ZRUNV E\ WUDSSLQJ FRQWDPLQDQWV VXFK DV EDFWHULD XVLQJ D KROORZ ¿-­ bre  membrane,  the  pore  size  ranges  from  0.001-­0.3  micron.  +RZHYHU LW PLJKW EH GLI¿FXOW WR UHPRYH GLVVROYHG VXEVWDQFHV XQOHVV WKH\ DUH ¿UVW DEVRUEHG ZLWK DFWLYDWHG FDUERQ RU FRDJX-­ lated  with  iron  salts.

6RPH RI WKH ¿OWUDWLRQ SURFHVVHV GHVFULEHG DERYH FRXOG EH H[-­ pensive  and  might  not  necessarily  meet  your  needs;  they  could  require  space,  and  involve  hazardous  installation  procedures.  What  if  you  could  get  better,  cleaner  great  tasting  water  that  FRPELQHV LWV ¿OWUDWLRQ LQ D VHYHQ VWDJH SURFHVV" 7KH DQVZHU LV simple  such  a  system  exists.

Exclusively  available  from  QNET,  HomePureâ&#x20AC;&#x2122;s  seven-­stage  ¿OWUDWLRQ SURFHVV ZRUNV E\ D WUDSSLQJ EDFWHULD DQG FRQWDPL-­ QDQWV E\ PHDQV RI LWV VHGLPHQW SUH ¿OWHU 7KLV WZR OD\HUHG QRQ ZRYHQ IDEULF PDWHULDO ¿OWHUV UXVW UHVLGXHV DV ZHOO DV PXG and  sand  particles.  It  then  removes  chemicals  such  as  chlo-­ rine,  bad  taste  and  odour,  and  other  harmful  particles  using  WKH DFWLYDWHG FDUERQ EORFN ¿OWHU

To  improve  the  taste  of  the  water,  the  ceramic  balls  promote Â

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excellent  absorption  and  deodorisation.  Additionally  the  Pi-­

above  4,320  litres.  After  twelve  months  of  usage  the  smart Â

water  ceramic  neutralise  the  effects  of  active  oxygen  by  pre-­

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venting  ion,  and  controlling  oxidation.  The  tourmaline  ceram-­

placed.

ic  balls  reduce  water  clustering,  by  means  of  its  antibacterial  and  deodorising  qualities  it  also  improves  the  taste  and  odour Â

One  of  the  most  important  qualities  about  choosing  a  Home-­

of  the  drinking  water.  Â

3XUH ¿OWUDWLRQ V\VWHP LV WKDW LW LV FHUWL¿HG E\ WKH 1DWLRQDO Sanitation  Foundation  (NSF).  You  wonâ&#x20AC;&#x2122;t  simply  be  lured  to Â

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purchase  a  product  that  doesnâ&#x20AC;&#x2122;t  function  effectively.  Home-­

ensures  the  reduction  of  bacteria  and  microscopic  impurities Â

Pure  has  received  the  highly  regarded,  international  NSF Â

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this  thorough  process,  the  antibacterial  silver-­lite  stone  located Â

tested  to  verify  that  it  meets  exceptionally  strict  requirements Â

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for  health  and  aesthetics.  Â

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you  wonâ&#x20AC;&#x2122;t  need  to  worry  about  an  electric  power  outlet  to  use Â

ing  water. Â

DQG LQVWDOO \RXU ¿OWHU 0RVW LPSRUWDQWO\ +RPH3XUH¶V XQLTXH counter  top  size  means  that  you  can  use  it  anywhere  on  your Â

With  every  product  offered  by  QNET  keenly  concerned  with Â

kitchen  or  pantry  top. Â

enhancing  the  lives  of  its  users,  HomePure  is  one  of  the  companyâ&#x20AC;&#x2122;s  most  popular  home  care  products.  For  more  in-­

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formation  on  HomePure  or  QNET,  visit  www.qnet.net  or  Â

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www.homepure.com. Â Â

HomePureâ&#x20AC;&#x2122;s NSF Certification

proves that an effective filtration technique cannot find its application in a single filtration stage; a credible filtration process can only take place through several filtration procedures thereby producing quality drinking water.

SHORT CUT

Kyäni gets ready for Europe In the background work is going on industriously – activities are increasing in Europe with the aspiration of bringing Kyäni to the fore. We spoke with Janne Heimonen, the Managing Director of Kyäni Europe.

What will that look like?

“Well, we’re still in negotiations about which make of car we’ll be collaborating with. The car program will start from WKH 5XE\ /HYHO LQ WKH FDUHHU SODQ :H¶UH ZRUNLQJ RQ ¿QGLQJ D good solution for Europe. We’re an international company, but

OBTAINER: Germany is still

we also have to – and want to – adapt to local circumstances.

an important key country

Not everything can be taken over on a one-­to-­one basis from

in order to get a foothold

America and that’s a good thing. So there are a couple of

in Europe as a networking

LQFHQWLYHV WKDW DUH OLPLWHG WR VSHFL¿F ORFDOLWLHV ZKLOH SDUDOOHO WR

company, Janne. So when

that there’s the Hawaii Competition as an incentive that’s been

are things really going to

created for all of Kyäni’s markets.

get started in the German speaking countries?

How can somebody win the Hawaii Event?

HEIMONEN: “Things will

³7KH TXDOL¿FDWLRQ KDV EHHQ UXQQLQJ IRU DOO RXU SDUWQHUV

start at the beginning of

since August and is continuing to December 31st of this

2012. In the background

year. Through the appropriate growth of your team you can

there are also many legal things to clear up. We’re working

acquire an invitation to 4 nights in Hawaii including your

together with well-­known lawyers. We’d like to be able to offer

ÀLJKW 7KH HYHQW ZLOO WDNH SODFH IURP )HEUXDU\ QG WKURXJK

D VDIH EXVLQHVV ´

4th in Waikoloa Village in Kona. We’re all looking forward to it very much already. One of the keynote speakers will be Jack

There are already a few partners, people who’ve been on

&DQ¿HOG ´

board as Kyäni partners from the very start. In which European countries is Kyäni involved in negotiations and deepening its

The year 2011 will soon come to an end. How would you sum

activities?

up the year in Europe?

“As already mentioned, Germany and Austria are high priority

“It’s been an outstanding year for Kyäni here in Europe.

for us. In addition, we’re already very active in Sweden,

2XU VDOHV ¿JXUHV GRXEOHG LQ WKH ¿UVW VL[ PRQWKV RI WKH \HDU

Norway, Denmark, Finland, Estonia, Hungary and Poland.

Looking at the year as a whole, we’ll probably achieve an

“Hungary is incredibly successful and in August and September

increase of 250%. With a lot of manpower we’ve made an

of this year it was the very best worldwide for gaining new

extraordinary difference. As a result we’ve expanded our team:

partners. At the moment Hungary is No. 6 in the Top 10

At Kyäni we’ve hired an international logistics manager so

countries after China, Japan, the USA, Sweden and Korea.

that importing and exporting and the dispatch of goods to our

That’s a brilliant achievement and shows how much potential

partners and customers can be organized even better with a

there is in European market as a whole. “Here we’d also like

view to long-­term growth. We also just hired a new Finance

to support our partners through events. In addition, we’re

Manager, who comes with a lot of experience from working in

currently in the process of developing the appropriate tools

*HUPDQ\ DV ZHOO ´

IRU RXU SDUWQHUV LQ WKH EDFN RI¿FH ¿HOG ³:H¶UH YHU\ SOHDVHG with the commitment of our European partners – and here

Thank you very much for this interview. We’re curious about

too we can support them all the more quickly with attractive

how things will continue to go with the “magical triangle” from

LQFHQWLYHV VXFK DV D FDU SURJUDP ´

the House of Kyäni and we’ll be carrying reports on them.

38

OBTAINER WORLDWIDE 01/2012

CLOSE UP

Pro und con with regard to Network Marketing

Network Marketing â&#x20AC;&#x201C; (not) an Opportunity

for Everyone!

Interview with: Marie-Luise Gruber, independent distributor with Mannatech

We live in a time of great challenges in all areas of human endeavors. The insecurity of the people is growing and one worry stands in the foreground: Whatâ&#x20AC;&#x2DC;s going to happen financially in the future? The big questions are: Will I retain my place of work? What is going to happen to our Euro? What possibilities do I have to protect myself and my family? Apparently many networks firms are offering a universal solution for everyone. It is time to concern ourselves with the pros and cons of network marketing more closely.

0UV *UXEHU ¹ \RX DUH VHOOLQJ SURGXFWV RI D ¿UP WKDW is  engaged  in  the  network  marketing  industry.  Spe-­ FL¿FDOO\ WKLV LQGXVWU\ KDV DOZD\V PDLQWDLQHG WKDW there  is  an  opportunity  available  for  everyone.  Do  you  see  this  also? <HV DQG QR ,W GHSHQGV KRZ RQH GH¿QHV WKLV RSSRUWXQLW\ ,I \RX ORRN LQ WKH GLFWLRQDU\ WKH WHUP RSSRUWXQLW\ LV GH¿QHG DV a  favorable  opportunity  with  the  possibility  to  accomplish  VRPHWKLQJ VSHFL¿F H[SHFWDWLRQ RI VXFFHVV OXFN D OXFN\ VLWXD-­ tion.  If  seen  in  this  way  then  network  marketing  is,  of  course,  an  opportunity  for  everyone.  It  is  the  same  as  is  the  case  with  schooling:  We  have  the  good  fortune  to  live  in  a  country  where  education   (or  even  network  marketing)  is  possible  for  every-­ one  -­  in  this  case  it  is  a  lucky  situation  and  can  in  no  way  be  taken  for  granted.  It  is  a  possibility,  for  example,  to  pass  the  JUDGXDWLRQ H[DPLQDWLRQ RU RQH¾V JDLQHG LQGHSHQGHQFH DQ expectation  of  a  successful  outcome.  However,  it  is  not  as-­

40 40

OBTAINER WORLDWIDE 01/2012 OBTAINER WORLDWIDE 01/2012

Ideally, I would look for a company that has already been on the market for several years and has proven that they can exist over the long term with their products. sured  that  all  people  will  utilize  this  opportunity  or  if  they  do  that  they  are  also  successful.  There  are  different  reasons  for  this.  To  tell  people  that  they  will  always  be  successful  in  the  network  marketing  is  dishonest.  This  would  be  exactly  as  if  one  were  to  say:  Simply  go  to  school  because  your  degree  is Â

soon  count  on  a  stabile  sales  volume.  Based  on  these  sales  you Â

assured.  The  truth,  however,  is:  Network  marketing  is  a  favor-­

then  receive  your  commission;  and  this  leads  us  to  the  next Â

able  opportunity  to  make  oneself   independent  with  little  risk.  Â

important  item:  The  marketing  plan  must  be  good  â&#x20AC;&#x201C;  there  are Â

If  one  is  suitable  then  one  can  achieve  everything  including Â

HQRUPRXV GLIIHUHQFHV DQG GLIÂżFXOWLHV RIWHQ FDQQRW LQLWLDOO\ EH

UHDO ÂżQDQFLDO LQGHSHQGHQFH KRZHYHU LI RQH LV QRW VXLWDEOH

recognized.  And  lastly:  One  must  learn  that  network  market-­

then  nothing  is  lost.

ing  just  like  any  other  profession.  For  this  training  is  neces-­ sary;  a  training  system  that  is  worked  systematically  into  the Â

That  one  can  lose  nothing  is  interesting.  Many  make Â

job  and  continues  to  follow  them  on  their  path  to  success. Â

themselves  independent  with  a  really  good  idea  -­  but  after  some  time  they  are  broke.  What  is  different Â

That  sounds  actually  quite  good.  If  this  is  actually  so Â

about  network  marketing?

then  why  does  network  marketing  sometimes  have Â

Yes,  that  is  really  crazy!  No  one  really  warns  against  the  risks Â

such  a  bad  name?

of  conventional  independence.  The  hooks  in  this  case  is:  high Â

Because  people  go  into  the  profession  under  completely  false Â

investment  costs  for  training,  business  premises  or  store  ar-­

assumptions,  with  false  information  that,  however,  many  be-­

eas,  inventory,  as  well  as  machinery  and  equipment  â&#x20AC;&#x201C;  depend-­

lieve  to  be  true  -­  because  then  it  becomes  so  simple:  For  ex-­

ing  on  which  industry  and  with  which  type  of  business  one Â

ample,  with  a  network  one  would  need  to  be  in  the  very  front Â

tries  to  make  oneself  independent.  In  reality  this  means  that  I Â

â&#x20AC;&#x201C;  that  would  guarantee  success.  One  would  need  only  a  couple Â

PXVW ÂżUVW VSHQG D ORW RI PRQH\ EHIRUH , FDQ HDUQ HYHQ RQH FHQW

of  stupid  people  that  will  work  for  someone  and  then  one  be-­

and  I  still  will  not  know  if  my  business  idea  will  ever  prove  to Â

comes  rich  without  having  to  do  much  work  oneself.  Everyone Â

be  lucrative.  With  network  marketing  this  is  not  the  case:  The Â

can  do  this  -­  therefore  one  does  not  need  to  learn  much,  etc. Â

investment  hardly  exceeds  a  few  hundred  Euros  with  regard Â

Whoever  thinks  this  way  -­  tries  to  achieve  something  through Â

to  business  equipment  and  all  that  is  needed  is  a  telephone,  a Â

others   -­  without  doing  much  oneself.  But  this  does  not  work; Â

laptop  and  a  car.  Free,  according  to  Prof.  Dr.  Zacharias:  Net-­

WKDWÂľV DOO QRQVHQVH 7KLV SHUYHUWV WKH QHWZRUN LGHD 7KH EHDXW\

work  marketing  offers,  like  franchising,  a  turnkey  operation Â

of  the  network  is  that  the  team  can  achieve  much  more  with Â

only  that  there  is  no  charge! Â

the  support  of  the  partners  then  one  can  through  â&#x20AC;&#x153;exploita-­ WLRQ ´ ,I WKH SDUWQHUV VXFFHHG WKHQ RQHÂľV RZQ VXFFHVV ZLOO DOVR

If  I  were  to  become  independent  what  would  I  need Â

be  greater!  Therefore,  the  following  applies:  Only  those  who Â

to  pay  attention  to?

allows  themselves  to  be  trained  and  those  who  really  work, Â

Ideally,  I  would  look  for  a  company  that  has  already  been  on Â

do  their  best  for  their  partners  and  remain  stable  will  have Â

the  market  for  several  years  and  has  proven  that  they  can  exist Â

success  here.  As  a  team  one  can  achieve  what  alone  is  never Â

over  the  long  term  with  their  products.  The  products  them-­

possible. Â

VHOYHV VKRXOG EH ÂłFRQVXPSWLRQ SURGXFWV´ DQG DUH SUHIHUDEO\ patented  so  that  a  exclusivity  exists;  it  is  no  fun  to  offer  along Â

$OO ZHOO DQG JRRG EXW ZKDW DERXW WKH FODLP WKDW QHW-­

with  countless  other  competitors  the  same  products  and  then Â

work  marketing  is  a  â&#x20AC;&#x153;Ponziâ&#x20AC;?  scheme?

KDYLQJ WR ÂżJKW IRU HDFK FOLHQW 7KHQ WKH SURGXFW VKRXOG EH

,I VRPHRQH VD\V WKLV WKHQ , DVN KLP ÂżUVW LI KH FDQ H[SODLQ WR PH

³QRWLFHDEOH ´ 7KH JUHDWHU LWV YLVLELOLW\ LV IRU WKH EX\HU WKH EHW-­

what  a  Ponzi  scheme  is.  This  is,  already,  where  the  problem Â

ter!  Therefore,  if  you  sell  a  product  that  is  so  useful  for  the  cli-­

starts.  Through  media  reports  about  Ponzi  schemes  people Â

ent  that  he  would  like  to  have  it  again  and  again,  you  can  then Â

are  confused  and  have  no  idea  what  it  really  is  and,  therefore, Â

01/2012 OBTAINER WORLDWIDE

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confuse  apples  with  oranges.  And  the  curious  thing  about  it  is: Â

³JRW VWXFN´ ZLWK UHPDLQLQJ PHUFKDQGLVH KH KDV HLWKHU EHHQ

Ponzi  schemes  generally  have  a  huge  following.  They  are  char-­

subject  to  fraud  or  he  has  done  something  wrong.  Every  se-­

acterized  by  the  fact  that  while  money  is  paid  into  it,  products Â

rious  networking  company  builds  a  right  of  return  for  their Â

are  rarely  part  of  it.  If  merchandise  is  in  play  then  they  are Â

products  into  their  operation.  The  problem  is  that  you  only  get Â

sold  for  more  from  one  person  to  the  next,  which  is,  of  course, Â

commissions  when  sales  are  made.  Logical,  right?  Therefore, Â

unfair.  But  normally  it  is  about  premium  payments  in  such  a Â

some  order  merchandise  but  because  they  do  not  sell  it  their Â

V\VWHP <RX SD\ (85 LQWR WKH VFKHPH DQG ÂżQG ÂżYH

warehouse  inventory  is  getting  bigger.  This,  of  course,  will  not Â

RWKHU SHRSOH ZKR GR H[DFWO\ WKH VDPH $QG WKH\ DOVR ÂżQG ÂżYH

work. Â

people,  etc.;  this  will  move  you  step  by  step  higher  and  in  the  end  you  will  receive  100  000  EUR!  Itâ&#x20AC;&#x2122;s  fascinating  what  greed Â

If  someone  is  looking  at  network  marketing  as  a Â

does  to  people.  The  same  people  who  respond  to  a  reputable Â

ZD\ WR LQGHSHQGHQFH IRU RQHVHOI KRZ FDQ KH NQRZ

QHWZRUN RIIHU LQ D ³VNHSWLFDO´ ZD\ DQG DUH DSSDOOHG E\ D IHZ

ZKHWKHU KH UHDOO\ LV TXDOLÂżHG"

hundred  Eurosof   investment,  often  actually  participate  glad-­ ly  with  thousands  of  Euros  in  an  actual  Ponzi  scheme,  which Â

Quite  simply  by  answering  the  following  questions:

incidentally  is  illegal  and,  therefore,  punishable.  Here,  I  can  only  shake  my  head:  I  believe  that  greed  destroys  the  mind! ,I WKDW LV VR ZK\ GRHV RQH UHDG LQ WKH PHGLD QRWKLQJ about  these  considerable  differences  so  that  people Â

AM I WILLING TO TAKE COMPLETE RESPONSIBILITY FOR MY LIFE? As long as I believe that others have an obligation in an emergency to care for my life then, in most cases, the clear will to commit oneself as necessary is not present.

can  orient  themselves?  In  times  of  high  unemploy-­ PHQW LW LV XOWLPDWHO\ LPSRUWDQW WR VKRZ SHRSOH D YL-­ able  path  to  independence.

Network  companies  do  not  advertise.  Neither  in  newspaper  QRU LQ PDJD]LQHV QRU LQ WHOHYLVLRQ DGYHUWLVLQJ ZLOO \RX ÂżQG products  of  a  network  company.  In  network  marketing  the  business  partners  do  the  advertising  -­  usually  in  person.  If Â

CAN I MOTIVATE MYSELF AND OTHERS AND I AM WILLING TO ENDURE HARD TIMES? Every beginning is difficult. Those who give up in difficult times are not in the right place here. Am I ready to learn what is necessary and allow myself to be led? Anyone who does not learn and cannot be lead can also not lead others.

everyone  would  sell  in  such  a  way  an  important  source  of  in-­ come  would  be  lost  to  the  media  business.  Therefore,  of  course,  there  is  no  inter-­ est  in  educating  people.   Â

AM I READY FOR â&#x20AC;&#x153;MY OWN COMPANY,â&#x20AC;? WHICH I AM BUILDING HERE MYSELF AND WORK CONSISTENTLY HARD FOR SEVERAL YEARS? Those who believe in quick money without much effort will fail, guaranteed.

And  what  about  the  reports  of Â

former Â

networkers Â

who  got  stuck  with  their  inventory?

Look  here,  what  people Â

AM I WILLING TO QUESTION MYSELF AND CHANGE? Â This is a very important point. Whoever is not successful must change something. Whoever likes to find the fault others will not get ahead here.

are  very  reluctant  to  do  is  admitting  mistakes.   Either  their  own  mis-­

Whoever  is  able  to  answer  these  questions  with  an  unequivo-­ cal  YES,  is  among  those  who  have  a  real  chance  here.

takes  or  the  mistakes  of  others.  If  someone Â

2QH ODVW TXHVWLRQ 0UV *UXEHU :K\ GLG \RX FKRRVH Mannatech?

Because  of  their  unique  products!  If  I  am  able  to  choose  my-­ self  what  I  will  be  doing  then  this  should  have  an  effect  on  many  people.  You  can  now  think  whatever  you  want:  There-­ fore,  I  would  like  to  be  able  to  change  the  world  -­  and  with  the  products  of  Mannatech  this  is  possible.  I  want  to  be  proud  of  what  Iâ&#x20AC;&#x2122;ve  done  in  my  life!

:RUOG ZLGH SDWHQWHG

XQULYDOOHG ELRWHFKQRORJ\ &HOO VLJQDOLQJ 7KH PDLQ SUHUHTXLVLWH IRU RSWLPDO KHDOWK 7KH P\VWHULRXV ODQJXDJH RI RXU FHOOV KDV EHHQ GHFLSKHUHG

$ZDUG ZLQQLQJ EXVLQHVV PRGHO

([SDQVLRQ LQWR QHZ PDUNHWV DURXQG WKH JOREH ZZZ PDQQDSDUWQHUV FRP

Offer your busin Gulf and is perf

We will organiz opportunities th

44

OBTAINER WORLDWIDE 01/2012

Business Meetings in surroundings

ness partners that special setting. Dubai is THE metropolis of the Arabian fectly suited for extravagant meets & greets.

Dine in the 7 star restaurant of the Burj Al Arab A VIP sightseeing tour in a Hummer limousine A visit to the Dubai shopping mall (the biggest shopping centre in the world) with a delicious meal afterwards in front of the Burj Khalifa Whisk your guests off on a trip to the desert including a desert style BBQ Enjoy a helicopter ride over Dubai’s skyscrapers

Party in the 360 Degrees one of the hottest clubs in Dubai (centrally located in the Arabian Gulf, with a view over Dubai’s stunning skyline)

Experience the Arabian sunset onboard a luxury yacht and admire Dubai’s breathtaking coastline

ze the perfect event for you and your guests. Discover the diverse hat are on offer in the land of 1001 nights and get in touch: E-Mail: info@sanderconsulting.org Tel. UAE: +971.(4).801-9264 Tel. Germany: +49.(0)176.810.76883 01/2012 OBTAINER WORLDWIDE

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A Family on a Mission...

â&#x20AC;Śto Lose Weight and Achieve Success!

IN TODAYâ&#x20AC;&#x2122;S WORLD, LIFE CAN PRESENT ALL SORTS OF CHALLENGES, AND IT CAN SOMETIMES BE EASY TO LOSE SIGHT OF THE IMPORTANT THINGS AND ONLY FOCUS ON THE NEGATIVE. THANKFULLY, THERE ARE PEOPLE OUT THERE WHO KNOW HOW TO MAINTAIN A POSITIVE ATTITUDE IN THE FACE OF HARD TIMES AND DIFFICULT CHALLENGES. VINCE AND LORI BASULEK OF SEALY, TEXAS ARE TWO OF THOSE TYPE OF PEOPLE. THEIR DETERMINATION TO MAKE THE BEST OF DIFFICULT SITUATIONS IS INSPIRING, AND THE SUCCESS THEY HAVE ACHIEVED ON A NUMBER OF FRONTS IS ADMIRABLE.

T

he  Baluseks  and  their  story  with  the  direct  sales  industry  began  back  in  2009  when  Vince,  a  father Â

of  three,  sustained  injuries  as  a  result  of  a  motorcycle  accident.  Despite  recover-­ ing  from  his  injuries,  Vince  could  not  shake  the  pain.  Vinceâ&#x20AC;&#x2122;s  mother-­in-­law  was  convinced  she  had  the  answer  for  Vince  in  the  form  of  something  VKH FDOOHG ÂłWKH -XLFH ´ 7KH %DOXVHNV however,  were  skeptical.  â&#x20AC;&#x153;We  did  not  believe  a  juice  could  help  his  severe  SDLQ ´ UHPHPEHUV /RUL +RZHYHU to  pacify  his  mother-­in-­law,  Vince  decided  to  give  it  a  shot.  A  week  later,  it  seemed  that  his  pain  was  subsid-­ ing,  and  he  and  Lori  were  convinced.

The  juice,  they  discovered,  was  0RQD9LHÂśV Ă&#x20AC;DJVKLS SURGXFW 0RQD-­ Vie  EssentialÂŽ.  Although  they  had Â

46

OBTAINER WORLDWIDE 01/2012

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never  been  involved  in  in  the  direct  selling  industry,  their  expe-­ rience  with  a  product  that  made  such  a  dramatic  difference  in  Vinceâ&#x20AC;&#x2122;s  life  changed  all  of  that.  Through  their  own  expe-­ rience,  the  Balusekâ&#x20AC;&#x2122;s  realized  the  opportunity  that  becoming  distributors  represented,  and  they  decided  to  start  their  own  part-­time  MonaVie  business.  At  the  time,  Vince  was  a  part-­ ner  in  a  successful  commercial  A/C  company,  and  Lori  owned  her  own  real  estate  company.  While  the  couple  still  hold  down  those  jobs  today,  their  commitment  to  MonaVie  is  huge.  â&#x20AC;&#x153;We  are  so  passionate  about  MonaVie  that  we  live  and  breathe  and  WDON DERXW LW HYHU\ FKDQFH ZH JHW ´ VD\V /RUL Lori  and  Vinceâ&#x20AC;&#x2122;s  sheer  passion  and  belief  in  the  MonaVie  products  accelerated  their  business  and,  after  only  a  few  short  months,  the  duo  became  MonaVie  Bronze  Executives.  Then,  after  MonaVie  launched  its  RVL  Weight  Management  program  in  January  2011,  the  Balusekâ&#x20AC;&#x2122;s  experienced  an  even  more  life-­changing  set  of  experi-­ ences  through  MonaVie. For  years,  each  of  the  Baluseks  had  strug-­ gled  with  being  overweight.  The  worst  aspect,  they  say,  was  the  humiliation  that  was  associated  with  this.  Vince,  the  father  of  three  and  successful  businessman,  struggled  to  buckle  his  seat  belt  on  airplane Â

NOT ONLY HAS THE BALUSEK FAMILY COLLECTIVELY LOST AN AMAZING 500 POUNDS, THE MONAď&#x161;ş VIE WEIGHT MANAGEď&#x161;ş MENT SYSTEM HAS ALSO EMPOWERED THEM TO GET OUT OF THE RUT AND MAKE SOME SERIOUS LIFE ALTERING DECISIONS.

lost  close  to  500  pounds.  â&#x20AC;&#x153;It  completely  FKDQJHG RXU OLYHV ´ VDLG /RUL Âł:H OHDUQHG KRZ WR HDW WR OLYH QRW OLYH WR HDW ´ /RUL said  that  before  her  family  discovered  the  MonaVie  RVL  weight  management  system,  they  didnâ&#x20AC;&#x2122;t  exercise,  cycle,  rock  climb  or  do  DQ\ RWKHU DFWLYLW\ Âł1RZ ´ VD\V /RUL ÂłRXU children  are  eaching  other  children  how  to  eat  right  and  exercise.  They  are  running  track  at  school  and  participating  in  all  kinds  of  physical  activity  they  would  have  QHYHU FRQVLGHUHG EHIRUH ´

Ă&#x20AC;LJKWV $W WKH VDPH WLPH KLV HQWUHSUHQHXU-­ ial  wife  was  lethargic  and  lacked  the  energy  to  keep  up  with  the Â

Not  only  has  the  Balusek  family  collectively  lost  an  amazing Â

KXVWOH DQG EXVWOH RI HYHU\GD\ OLIH 7KH FKLOGUHQ KDG D GLIÂżFXOW

500  pounds,  the  MonaVie  weight  management  system  has  also Â

time  as  well.  The  eldest  son,  Joshua,  had  been  overweight  his Â

empowered  them  to  get  out  of  the  rut  and  make  some  serious Â

entire  life  which  made  him  an  unsuitable  candidate  for  carrying Â

life  altering  decisions.  Vince  no  longer  struggles  with  his  seat Â

out  his  dream  of  military  service.  Lexis,  their  teenage  daughter  struggled  at  school  and  was  constantly  teased  for  not  being  able  WR ÂżW LQWR KHU VFKRROÂśV YROOH\EDOO XQLIRUP .DPU\Q WKH \RXQJHVW member  of  the  Balusek  family,  was  constantly  teased  at  school  because  she  was  already  wearing  clothing  in  ladies  sizes.  These  issues  werenâ&#x20AC;&#x2122;t  just  weighing  heavily  on  each  and  every  family  member,  they  were  eating  them  up.  Something  needed  to  give,  and  when  they  heard  about  MonaVieâ&#x20AC;&#x2122;s  new  weight  managment  program,  RVL,  they  knew  they  had  found  their  solution.

RVL  Premier  Weight  Solution,  they  discovered,  is  a  system  that  features  a  diversity  of  marco-­  and  mirco-­nutrients,  as  well  as  powerful  phytonutrients  that  help  to  manage  weight  in  a  healthy  way.  What  this  then  heavily  over-­weight  family  experienced  with  MonaVieâ&#x20AC;&#x2122;s  weight  management  system  was  remarkable.

The  Balusekâ&#x20AC;&#x2122;s  started  on  the  RVL  program  shortly  after  it  came  on  the  market  in  January  of  2011,  and  to  date  the  family  has Â

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victory  enough,  Joshua  took  home  the  prize  for  third  placeâ&#x20AC;&#x201D; something  he  never  thought  possible. +DYLQJ KDG VXFK DVWRQLVKLQJ ÂżUVW KDQG H[SHULHQFHV ZLWK MonaVieâ&#x20AC;&#x2122;s  products,  Vince  and  Lori,  and  indeed  their  three  inspirational  children  -­  or  TeamSkinny  as  they  often  call  them-­ selves  -­  are  ideal  candidates  for  growing  a  successful  business  with  MonaVie  -­  and  this  is  exactly  what  they  have  done  over  the  past  two  years.  Vince  and  Lori  are  currently  Gold  Executives  with  MonaVie  and  continue  to  climb  the  ranks  -­  losing  weight  as  they  go,  while  supporting  their  downline.  â&#x20AC;&#x153;As  sponsors  weâ&#x20AC;&#x2122;re  there  for  our  downline  very  step  of  the  way.  They  know  we  are  QRW TXLWWHUV DQG WKDW WKH\ FDQ FRXQW RQ XV ´ VD\V /RUL Âł:H work  with  online  presentations,  have  telephone  conferences  DQG KROG KRWHO PHHWLQJV DQG LW DOO ZRUNV WRJHWKHU ´ EHOW ZKLOH Ă&#x20AC;\LQJ /RUL QRZ QRW RQO\ HQMR\V DQ DFWLYH VRFLDO OLIH but  also  has  energy  to  go  jogging  with  her  kids;  Joshua  has Â

Lori  and  Vinceâ&#x20AC;&#x2122;s  message  to  prospects  is  simple  and  something Â

PDQDJHG WR PDNH D GUHDP UHDOLW\ DQG LV FXUUHQWO\ LQ WKH ÂżQDO

they  learned  from  mentors  Bob  and  Linda  Robinson,  Mona-­

stages  of  Army  enlistment;  Lexis  no  longer  dreads  volleyball Â

9LH %ODFN 'LDPRQG ([HFXWLYHV Âł$OZD\V SXW *RG ÂżUVW IDPLO\

class  and  Kamryn  is  back  into  girl  sizes  -­  thanks  to  the  MonaVie Â

VHFRQG DQG EXVLQHVV WKLUG DQG KDYH ORWV RI WHQDFLW\ ´

RVL  system.  The  true  extent  of  the  familyâ&#x20AC;&#x2122;s  transformation  was  realized  last  October  when  the  Balusek  family  completed  a  10 Â

Lori  and  Vince  Balusek  are  shining  examples  of  networkers  in Â

NLORPHWHU UDFH WKH ³-XVW 5XQ IRU D -XVW &DXVH´ LQ 7H[DV

the  direct  selling  industry  who  are  doing  things  right.  They  are  EXLOGLQJ D VXFFHVVIXO DQG SUR¿WDEOH EXVLQHVV DQG D OLIHVW\OH EDVHG

â&#x20AC;&#x153;I  was  worried  about  being  able  to  walk  even  100  yards,  fail-­

on  their  own  positive  experience  and  on  the  passion  they  have Â

ing,  and  then  being  embarrassed  in  front  of  my  family  for  not Â

for  helping  other  people  improve  their  health  and  their  lives.  Â

EHLQJ DEOH WR FRPSOHWH WKH UDFH ´ VDLG 9LQFH Âł$V P\ MRXUQH\ KDV progressed,  Iâ&#x20AC;&#x2122;ve  gone  from  360  pounds  and  smoking  two  packs Â

You  can  get  in  touch  with  this  inspirational  family  at:

of  cigarettes  a  day  to  losing  over  120  pounds  and  becoming  a Â

Lori and Vince Balusek: teamskinny5@yahoo.com

non-­smoker.  I  try  to  run  at  least  50  miles  a  week  and  cycle  50  miles  a  week.  My  kids  and  my  wife  are  so  proud  of  me,  and  LW IHHOV JRRG WR EH SURXG RI P\VHOI ´ KH VD\V $V LI WKDW ZDVQœW

01/2012 OBTAINER WORLDWIDE

49

MONAVIERVL

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Packed with a diversity of macro-, micro-, and phytonutrients, MonaVie RVL helps you manage your weight in a healthy way. Featuring a delicious shake mix, crave-worthy snack bar, and all natural, metabolism-boosting supplement, this premier weight solution has everything you need to reach your ideal weight.* Say goodbye to unwanted pounds and hello to your best self today.

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www.monavie.com * When used as a complete system and combined with a sensible diet and regular exercise.

SHORT UP CLOSE CUT

Interview with:

Achim Hickmann Achim Hickmann is going to immerse himself in the role of a coach and will - together with a team of 24 selected partners - lead not only those 24 to tremendous wealth in the coming years, but he will also lead EVORA and 24nexx to successes not known before. People from Germany, Austria, Belgium, the Netherlands and more recently from Switzerland can apply for one the coveted spots on the Hickmann team. The group of 24 partners who are going to be involved in this project will be selected by him personally. Each should, according to Hickmann, become one of the next millionaires by income. All who wish to participate in this project should be able work hard and have fun with regard to lifestyle, fashion design, food supplements and cosmetics, and are, therefore, requested to apply for a place on the Hickmann team. Because not every participant can meet the requirements of the project there are always going to be openings on the team.

Due to the long-term concept of the project no application deadline has been set up to now.

52 52

OBTAINER WORLDWIDE 01/2012 OBTAINER WORLDWIDE 01/2012

CLOSE UP

CLOSE UP

The man who had led LR to success is, again, on a course that promises huge profits for all involved. With his current project he wants to make 24 partners millionaires by income. Only 24 people get the chance, with the support of Achim Hickman and the products of EVORA and / or 24nexx to make a new start in life.

You need not bring anything more than a lot of perseverance and the absolute willpower to succeed - everything else is taken care of by the experienced business man. OBTAINER met with Achim Hickman and talked with him about his new concept.

54

OBTAINER WORLDWIDE 01/2012

CLOSE UP

Hello  Mr.  Hickman,  today  we  would  like  to  talk  with  you Â

an  interest  in  perfume,  cosmetics  and  dietary  supplements. Â

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Regarding  the  question  of  a  guarantee  of  success  I  can  say Â

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only  that  no  serious  worker  can  ever  give  such  a  guarantee. Â

concept  behind  it?   With  this  project  Iâ&#x20AC;&#x2122;m  doing  something  that Â

What  good  is  the  best  coach  if  the  athlete  is  lacking  a  com-­

has  given  me  a  lot  of  fun  for  almost  30  years.  To  help  people, Â

petitive  spirit  and  is  lacking  the  correct  attitude.  As  the  say-­

to  be  not  only  successful  -­  but  to  be  extremely  successful.  I Â

ing  goes:  â&#x20AC;&#x153;Bring  me  a  person  with  average  talent  and  a  burn-­

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grow  beyond  themselves  and  realize  extraordinary  success. Â

course,  a  certain  assurance,  which  is  simply  based  on  the  fact Â

That  is  what  network  marketing  is  all  about.

that  I  have  been  successful  in  business  for  many  years.  My  reputation  is  founded  in  the  sales  and  marketing  structure  of Â

Each  project  can  reach  its  natural  limits  and  one  has  to  decide Â

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how  it  can  continue  to  run  and  how  many  individuals  can  or Â

of  executives  of  which  many  are  now  extremely  successful  and Â

should  participate.  It  may  be  coincidental  or  one  may  deter-­

wealthy.

mine  the  number  for  symbolic  or  other  important  reasons.  :K\ JLYH WKH SURMHFW WKH QDPH ³ ´ RU ZK\ DUH WKHUH H[DFWO\

Does  Project  24  mean  that  one  must  choose  a  company? Â

people  to  whom  you  want  to  offer  this  opportunity?  You  could Â

Does  one  chose  only  EVORA  or  only  24nexx  or  can  one  chose Â

have  also  used  20,  27  or  even  a  different  number?  The  num-­

a  combination;  or  can  one  choose  individually?  One  cannot Â

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simultaneously  work  in  two  networks  and  be  successful.  The Â

that  I  will  realize  with  24nexx  and  EVORA,  we  can  assume,  in Â

focus  has  to  be  on  one  company:  Either  one  is  a  partner  at Â

any  case,  that  more  than  24  millionaires  will  be  created.  It  just Â

24nexx  or  at  EVORA.  However,  due  to  the  cooperation  of  the Â

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two  companies  one  has  unrestricted  access  to  the  products  of  both  companies  with  full  crediting  of  revenues  to  oneâ&#x20AC;&#x2122;s  com-­

Is  it  because  the  project  is  duplicable?  Is  it  because  the  new Â

pensation  plan;  -­  it  really  could  not  be  any  more  excellent.

partners  can  duplicate  project  24  within  your  team?  A  usual  computational  model  for  the  structure  of  an  organization  is Â

More  concretely:  How  many  places  do  you  still  have  avail-­

indeed  the  common  model  of  a  5-­25-­125-­625  structure,  as Â

able? 7KH 3URMHFW GHVLJQHG WR EH D Ă&#x20AC;XLG SURFHVV WKDW LV JR-­

long  as  it  is  not  a  binary  plan.  I  do  not  think  much  of  this Â

ing  to  run  over  several  years.  There  are  many  candidates,  but Â

numbers  game.  A  network  marketing  organization  develops Â

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in  quite  a  differently  way.  Here  growth  develops  in  relation-­

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ship  to  the  width  and  breath  of  the  individual  performance Â

quickly  for  most,  new  places  for  this  special  project  become Â

provided  by  each  consultant.  Exceptional  working  consultants Â

continually  available. Â

will  also  pull  along  other  successful  consultants.

Are  there  national  borders?  From  which  countries  can  applicants  What  do  you  expect  from  people  who  are  interested  in  project Â

apply?  First  of  all  from  the  countries  from  which  we  operate.  These Â

24?  What  in  your  view  should  this  person  have  and  what  they Â

are  currently:  Germany,  Austria,  the  Netherlands,  Belgium  and Â

should  be  willing  to  do  and  learn?  They  need  to  bring  with Â

Switzerland.

them  the  ability  to  work  hard,  to  work  hard  and  to  work  hard.   Nothing  more.  The  necessary  know-­how,  coaching  and  sup-­

The  question  was  asked  as  an  afterthought,  with  reference Â

port  to  come  from  me.

to  the  fact  that  something  new  is  happening  at  EVORA:  The  expansion  into  Switzerland.  We  will  also  report  about  this, Â

Why  should  they  choose  you  as  their  coach  and  mentor?  What Â

together  with  you,  in  more  detail.  But  perhaps  you  can  al-­

guarantees  can  you  give  for  achieving  success?  I  thank  God Â

ready  tell  us  something  about  this  in  a  few  sentences?  We  had Â

that  Iâ&#x20AC;&#x2122;m  not  the  only  one  in  the  network  industry  that  can  help Â

planned  for  the  opening  of  Switzerland  in  the  second  or  third Â

other  people  succeed.   The  overall  package  should  be  correct Â

quarter  of  this  year.  However,  because  there  have  been  sig-­

including,  for  example,  mutual  sympathy,  and,  of  course, Â

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the  will  to  succeed.  Ideally,  for  a  cooperative  effort,  it  will  be Â

sons  over  the  last  few  weeks,  and  in  order  to  take  advantage  of Â

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this  sales  potential  we  made  a  lightening  start. Â

01/2012 OBTAINER WORLDWIDE

55

This is your chance.

Achim Hickmann

Do you have... dreams, wishes, goals?

Are you... hungry for success, passionate and a little bit crazy?

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<hgmZ\m3 $-2!)"*0)'-))/,*. $20*!)".)'*.20++, bg_h9Z\abf&ab\dfZgg']^

BACKGROUND

Lifetime Achievement Reward for QNet Founder Datoâ&#x20AC;&#x2DC; Vijay Eswaran 7KH :RUOG &KLQHVH (FRQRPLF )RUXP ZKLFK IRFXVHV on  the  importance  of  China  in  todayâ&#x20AC;&#x2122;s  global  economy  DQG WKH LQWHJUDO UROH RI &KLQHVH GLDVSRUD ZRUOGZLGH is  set  to  honor  QNet  founder  Datoâ&#x20AC;&#x2122;  Vijay  Eswaran  with  a  Lifetime  Achievement  Award

for Corporate Philanthropy  in  its  3rd  forum,  to  be  held  in  Malaysia  during  November  2011.  7KH :RUOG &KLQHVH (FRQRPLF )RUXP ZLOO EH RIÂżFLDWHG E\ WKH Prime  Minister  of  Malaysia,  Datoâ&#x20AC;&#x2122;  Seri  Najib  Tun  Razak.

Among  the  noted  people  to  be  recognized  with  the  award,  Datoâ&#x20AC;&#x2122;  Vijay  Eswaran  is  the  only  non-­Chinese  individual.  The  awards  will  be  handed  out  at  the  opening  night  gala  dinner  by  Tan  Sri  Muhyiddin  Yassin,  the  Deputy  Prime  Minister  of  Malaysia.

Earlier  this  year,  Datoâ&#x20AC;&#x2122;  Vijay  Eswaran  was  awarded  an  inter-

national business excellence award  by  the  Global  In-­ dian  Diaspora  in  January.  He  was  also  ranked  as  one  of  the  re-­

top philanthropists with the Asian edition of Forbes magazineâ&#x20AC;&#x2122;s  48  Heroes  of  Philanthropy  (www.forbes. gionâ&#x20AC;&#x2122;s

com/global/2011/0718/heroes-­philanthropy-­11-­kaldor-­zhiq-­ iang-­oberoi-­heroes-­list_print.html),  an  annually  updated  list  honoring  people  with  charitable  works  and  donations.

His  work  with  RYTHM  Foundation  and  the  Vijayaratnam  Foundation,  both  of  which  he  founded,  has  benefited the lives of numerous people around the world.  With  its  educational  programs,  child-­focused  projects,  and  natural  disaster  relief  missions,  the  Foundations  have  given  the  un-­ derprivileged  a  second  chance  at  life.  Datoâ&#x20AC;&#x2122;  Vijay  Eswaran  established  direct  selling  company  QNet,  which  produces  wellness  and  lifestyle  products,  in  1998.  The  company  has  utilized  an  e-­commerce  platform  from  its  incep-­ tion  to  create  a  global  network  of  distributors.

58

OBTAINER WORLDWIDE 01/2012

His work with RYTHM Foundation and the Vijayaratnam Foundation, both of which he founded, has benefited the lives of numerous people around the world.

SHORT CUT

The FitLine AquaMaster Provides Clean, Worry Free Drinking Water The products of FitLine by PM-International correspond to the highest level of quality, purity, and safety. Moreover, they are offered in a powder or concentrated form - and this makes them superior to most comparable products. In contrast to pills, dragees, or capsules that release its nutrients in the stomach, the products of FitLine release them in water, whereby optimal absorption of nutrients is guaranteed.

Therefore, it stands to reason that FitLine offers users an uncompromising qualitative way to enjoy the FitLine products with energetically clean and pure water; spring water for use at home, at any time and as much as you want â&#x20AC;&#x201C; and stands up to the highest quality and purity demands.

60

OBTAINER WORLDWIDE 01/2012

SHORT CUT

W

ater  is  indispensable Â

Drinking  water,  is  therefore,  not  only Â

for  the  human  body. Â

a  mandatory  life  sustaining  substance Â

Clean  water  provides Â

whose  quality  is  depended  on  a  mul-­

for  necessary  decon-­

titude  of  factors.  PM-­International Â

tamination  of  the  body  and  enables  an Â

together  with  a  well  known  specialty Â

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manufacturer  has  developed  the  FitLine Â

us  to  stay  healthy,  vigorous  and  active Â

Aqua  Master  in  order  to  additionally Â

we  need  to  have  clean  drinking  water.

guarantee  that  the  quality  for  such  an  important  life  sustaining  substance  is Â

Even  when  drinking  water  is  the  most Â

assured.

strictly  controlled  life  sustaining  sub-­ stance  in  Germany,  there  are  sometimes Â

The  FitLine  Aqua  Master  is  an  ideal  sup-­

clear  differences  in  quality.  Drinking Â

plement  to  the  other  high  quality  prod-­

ZDWHU KDV WR EH ÂżUVW DQG IRUHPRVW ORZ LQ

ucts  of  FitLine  nutritional  supplements. Â

micro  bacterial  contamination,  colorless Â

The  FitLine  Aqua  Master  by  means  of  a Â

DQG RGRUOHVV FRRO DQG KDV WR WDVWH Ă&#x20AC;DZ-­

new  generational  type  of  drinking  water Â

less.  But  between  drinking  water  pipes Â

treatment  process  provides,  on  the  ba-­

under  the  street  and  the  water  faucet  are Â

sis  of  a  four  step  system  -­  which  works Â

household  installations  which  can  con-­

by  means  of  an  active  charcoal  osmosis Â

taminate  the  drinking  water.  The  con-­

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cerns,  in  particular,  are  about  old  lead Â

pure  water.  The  return  osmosis  process Â

pipes  or  copper  from  new  installations. Â

removes  left  over  chalk,  salt,  organi-­

In  addition,  other  heavy  metals  can  get Â

cally  connecting  (substances)  and  in-­

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organic  materials  from  the  water.  The Â

consumer  group.  Microorganisms  in  the Â

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SLSHV SRVH DQRWKHU SUREOHP ,I WKH Ă&#x20AC;RZ

and  other  volatile  organic  connectors  in Â

is  stagnant,  then  microorganisms  can Â

addition  to  other  substances  and  chemi-­

develop  in  higher  concentrations  than Â

cals  such  as  pesticides,  herbicides  and Â

is  permitted  by  drinking  water  regula-­

chlorine.  In  addition,  the  Aqua  Master Â

tions. Â Â

removes  microscopically  small  para-­

The Aqua Master of PM-International makes it possible to use the products of the FitLine nutritional supplements with energetically cleaned and chemically uncontaminated fresh water.

01/2012 OBTAINER WORLDWIDE

61

Innovation Strength by FitLine is using stevia in Europe to set

Simple. Successful.

New Standards.

Die PM-International AG setzt als erstes Unternehmen in der Nahrungsergänzungsbranche auf die fast kalorienfreie Süßkraft von Stevia und hat das Geschmacksproblem gelöst!

Since December 2, 2011 it has been official! Stevia sweeteners have been approved for use in Europe as food additives called “steviol glycosides E 960”. Sweeten with a “natural” sweetener!

It is possible – and with FitLine’s innovative strength in an absolutely unique and “tasty” form!

Experience Results..

Stevia (“stevia rebaudiana”), the new sweetener is almost calorie-free, suitable for diabetics and not harmful to teeth. Usual sugars and sweeteners can be easily replaced by it. Stevia’s victory campaign seems to be preordained, except for one “fly in the soup” – stevia typically tastes of licorice and has a bitter or metallic after-taste.

PM-International, awarded as one of the top innovator’s in Germany in 2011 for the 10th year in succession, has been planning the use of stevia as a sweetener in the FitLine products for a long time and has completely solved stevia’s taste problem by its own intensive research and development. Stevia is being used in the FitLine products in a masked form, i.e. they are sweetened 100% exclusively with natural steviol glycosides from stevia and taste neutral with the sole exception of “natural sweetness”.

PM-International is the first company in Europe to use steviol glycosides from stevia in a masked, neutral-tasting form as soon as this had been approved on the market.

Q FitLine Zellschutz (Antioxy) Q FitLine Activize Sensitive Q FitLine PowerCocktail Junior

Q FitLine Basics Sensitive Q FitLine Restorate Sensitive Q FitLine Fitness-Drink

A fantastic unique selling characteristic for FitLine and PM-International. That is pure PM innovation!

According to

Good Manufacturing Practice

Made in

Build your business with PM-International and our top product brands!

GERMANY

Would you like to be introduced to our premium quality products and business?

We will be pleased to take time for you and make ourselves available for a personal appointment. More Information about PM-International and our business idea for you in direct marketing can be found under: www.pm-international.com

Contact: International Sales Development An der Hofweide 17

PM-International AG 67346 Speyer, Germany

Telephone: + 49 6232 296 - 230 isd3@pm-international.de

Simple. Successful.

SHORT CUT

The Aqua Master can be installed and easily serviced. As a compact device, it fits into a lower cabinet or under every sink and is delivered with its own stainless steel water faucet and connector set.

VLWHV DQG YLUXVHV 7KH GLUHFW IUHH Ă&#x20AC;RZLQJ ZDWHU SURGXFWLRQ water.  On  the  one  hand,  mineral  and  table  water  are  subject  process  does  not  allow  the  water  to  be  stored,  yet  the  treated  to  less  stringent  controls  as  drinking  water  and,  on  the  other  drinking  water  is  always  available  in  unlimited  quantities.  The  hand,  the  processing  of  drinking  water  is,  with  the  Aqua  Mas-­ Aqua  Master  can  be  installed  and  easily  serviced.  As  a  com-­

ter,  more  environmentally  friendly  since  resources  are  not Â

SDFW GHYLFH LW ¿WV LQWR D ORZHU FDELQHW RU XQGHU HYHU\ VLQN DQG EHLQJ XVHG WKDW ZRXOG RWKHUZLVH EH QHFHVVDU\ LQ WKH ¿OOLQJ RI is  delivered  with  its  own  stainless  steel  water  faucet  and  con-­

bottles  and  in  the  delivery  transport  of  the  mineral  water.

nector  set.  On  request,  installation  can  be  made  with  a  service  call.  Â

The  Aqua  Master  can  be  ordered  directly  in  the  FitLine  Shop  DW ZZZ ¿WOLQH FRP XQGHU WKH FDWHJRU\ ³4XLFN 2UGHU´ ZLWK

The  Aqua  Master  of  PM-­International  makes  it  possible  to  use  RUGHU QXPEHU 9DULDEOH ¿QDQFLQJ LV SRVVLEOH $V the  products  of  the  FitLine  nutritional  supplements  with  ener-­

an  additional  service,  PM-­International  offers  "Worry  Free-­

getically  cleaned  and  chemically  uncontaminated  fresh  water.

Filter-­Service"  for  only  199.00  Euro  per  year.  Once  a  year,  the  ¿OWHU LV SLFNHG XS GLUHFWO\ IURP WKH FXVWRPHU IRU VHUYLFLQJ DQG

The  processing  of  drinking  water  with  the  Aqua  Master  rep-­

LV WKHQ UHWXUQHG ZLWKLQ WKUHH GD\V 7KLV ÂżOWHU H[FKDQJH VHUYLFH

resents,  moreover,  an  excellent  alternative  to  mineral  or  table  also  guarantees  the  product  for  an  additional  year. Â

01/2012 OBTAINER WORLDWIDE 01/2012 OBTAINER WORLDWIDE

63 63

CLOSE UP

Lorna Embalsado, first VP of PM International Middle East Living in a country that is not ethnically your own -- whether you moved there or were actually born there -- comes with a few challenges that may not be apparent to people who arenâ&#x20AC;&#x2122;t in that particular situation. Easy examples include differences in language and culture, which can affect even those that are well-integrated or even born in a particular country but whose elders came from another. People may say that youâ&#x20AC;&#x2122;re not local enough; others say that youâ&#x20AC;&#x2122;re too local and have forgotten your roots. Itâ&#x20AC;&#x2122;s a delicate balance of trying to fit within a particular mold or frame of mind, and one that many people know all too well. There are those that rise above such challenges, and come away with an incredible success and an easy manner that displays how great people skills is universally welcomed.

L

orna  Embalsado  is  one  such  person.  Sheâ&#x20AC;&#x2122;s  a  Fili-­

PM-­International  AG  was  established  in  1993  by  Mr.  Rolf  Sorg. Â

pina  and  the  owner  of  a  beauty  center  in  Al  Ain, Â

PM-­International  is  a  company  that  was  founded  on  the  vision Â

the  second  largest  city  in  the  United  Arab  Emirates. Â

to  become  â&#x20AC;&#x153;the  global  market  leader  for  high-­quality  products Â

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Vice  President  of  PM  International  Middle  East! Â

million  euros,  with  customers  in  over  30  countries.  Not  only Â

Itâ&#x20AC;&#x2122;s  a  great  achievement,  especially  considering Â

that,  the  company  also  was  one  of  the  Top  100  most  innovative Â

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medium-­sized  companies  in  Germany  in  2011  -­-­  an  honor  that Â

on  July  29,  2011. Â

the  company  is  receiving  for  the  10th  time  in  a  row.  The  Top  100  awards  are  administered  by  the  Economic  University  of  Vienna Â

PM  International  Middle  East  is  a  new  entrant  in  the  network Â

to  honor  companies  that  strive  for  innovation,  and  PM-­Inter-­

marketing  industry  in  the  Middle  East,  with  a  line  of  health Â

national  is  the  only  direct  marketing  company  that  has  such  an Â

supplements  and  beauty  care  products.  Its  parent  company Â

illustrious  history  with  regards  to  winning  these  awards. Â

64

OBTAINER WORLDWIDE 01/2012

CLOSE UP

Though  Lorna  had  some  experience  with  network  marketing  and  direct  sales  two  years  ago,  it  wasnâ&#x20AC;&#x2122;t  until  she  discovered  PM  International  that  everything  clicked.  â&#x20AC;&#x153;I  got  to  know  the  company  WKURXJK 0U %LVKQX $GKLNDUL ´ VKH H[SODLQHG Âł+H ZDV EULPPLQJ with  excitement  to  tell  me  all  about  these  beauty  products  from  Germany  that  were  of  extremely  high  quality.  Naturally,  I  became  interested  because  I  own  a  beauty  salon  and  Iâ&#x20AC;&#x2122;m  always  looking  for  the  best  products  with  which  to  serve  my  clients,  who  expect  only  the  best  from  me.  Mr.  Bishnu  started  telling  me  all  about  the  companyâ&#x20AC;&#x2122;s  products  as  well  as  the  compensation  plan.  I  was  UDWKHU H[FLWHG DW WKH SURVSHFW EHFDXVH , VDZ WKH SRWHQWLDO ´ Lorna  jumped  right  into  her  network  marketing  business  with  PMI  Middle  East.  It  was  one  of  the  most  challenging  things  sheâ&#x20AC;&#x2122;s  ever  done  in  her  life,  but  she  knew  she  couldnâ&#x20AC;&#x2122;t  pass  up  the  opportunity.  â&#x20AC;&#x153;It  was  scary,  of  course,  to  begin  such  a  challenge  -­-­  it  was,  in  fact,  the  biggest  life-­changing  event  in  my  whole  OLIH %XW , EHOLHYHG LQ WKH FRPSDQ\ DQG , NQHZ WKDW ,ÂśG ÂżQG VR PDQ\ IXOÂżOOLQJ PRPHQWV LQ P\ OLIH DV ORQJ DV , WRRN WKH FKDQFH Youâ&#x20AC;&#x2122;ve  always  got  to  be  willing  to  risk  it,  because  everything  worth  having  comes  with  a  price.  A  lot  of  the  time  you  need  to  PDNH VDFULÂżFHV WR PDNH \RXU GUHDPV FRPH WUXH DQG VXFFHVV LV QR GLIIHUHQW LQ WKDW UHJDUG ´ Speaking  of  success,  Lorna  is  quick  to  acknowledge  that  her  success  stemmed  in  a  large  way  from  OBTAINERâ&#x20AC;&#x2122;s  own  founder  and  CEO,  Michael  Sander.  â&#x20AC;&#x153;Mr.  Sander  was  the  one  who  gave  us  suggestions  and  inspired  us  to  think  about  how  to  build  a  great Â

Lorna  continued:  â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m  always  recommending  people  join  PMI. Â

team  to  take  advantage  of  the  quality  products  that  PMI  devel-­

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situation,  and  PMI  offers  some  of  the  best  opportunities  you Â

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can  ever  have  in  your  lifetime.  With  the  companyâ&#x20AC;&#x2122;s  global Â

have  to  attribute  my  success  to  the  help  of  my  team  leader,  who Â

expansion  program,  it  just  makes  sense  to  team  up  with  a Â

has  been  so  supportive.  My  team  leaders  and  I  are  always  getting Â

forward-­thinking  company.  Plus,  the  companyâ&#x20AC;&#x2122;s  products Â

together  every  day  in  the  evening,  to  share  with  each  other  our Â

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thoughts  and  ideas  on  how  best  to  grow  our  business  and  how  to  create  a  strong,  healthy  organization  that  would  enable  us  to Â

For  Lorna,  her  dream  is  to  help  as  many  people  as  she  possi-­

become  top  earners.  We  also  talk  about  ways  to  help  our  new  and Â

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potential  business  partners.  We  conduct  regular  presentations Â

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and  seminars  so  that  everyone  is  well-­informed  and  understands Â

I  want  to  share  that  opportunity  with  others  and  help  them Â

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DFKLHYH WKHLU RZQ GUHDPV ´

â&#x20AC;&#x153;I believed in the company and I knew that Iâ&#x20AC;&#x2122;d find so many fulfilling moments in my life as long as I took the chance.

Youâ&#x20AC;&#x2122;ve always got to be willing to risk it!â&#x20AC;?

66

OBTAINER WORLDWIDE 01/2012

SHORT CUT

Sales parties are in and with Scentsy-Products it is an experience with a sweet aroma.

WE AT OBTAINER HAVE A HEART FOR BUSINESSES THAT USE THE DIRECT SALES METHOD EXCLUSIVELY AS THEIR SALES PROCESS OR IF THEY OPERATE IN THE MULTI-LEVEL MARKETING FIELD. IN OUR MAGAZINE WE REPORT ABOUT THEIR PRODUCTS AND SERVICES AS WELL AS ABOUT THEIR UPSTART AND DEVELOPMENT PHASES; ABOUT OUTSTANDING SUCCESSES AND ABOUT THEIR BUSINESS PHILOSOPHY WITH WHICH THEY LIVE.

R

ecently  we  have  gotten  to  know  a  company Â

the  Internet-­portal  of  Scentsy  and  become  encouraged  to Â

that  is  operating  in  a  very  special  way Â

purchase  such  a  candle  warmer.  But  the  two  founders  of Â

within  the  direct  sales  (industry)   -­  Scentsy, Â

the  company,  Heidi  Orville  and  Thompson,  had  requested Â

Inc.;  -­  and  at  the  same  time,  the  main Â

a  meeting  with  the  U.S.  Direct  Selling  Association  (Direct Â

product  is  just  as  sensational  as  its  distri-­

Selling  Association,  DSA)  in  New  Orleans  (Louisiana) Â

bution  model.  Candles  are  base  materials Â

because  they  had  a  completely  different  idea.  For  Heidi Â

of  a  very  different  type  which,  in  turn,  form Â

it  was  clear  from  the  beginning  that  it  should  be  a  family Â

the  basis  for  the  wonderful  Scentsy-­products.  Because  they Â

friendly  business  model,  which  through  direct  contact  will Â

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lead  as  is  the  case  with  traditional  candles.  That  already  sounds Â

Equally  important  was,  for  the  two  founders  of  Scentsy,  the Â

somewhat  unusual,  or?  However,  the  sensationally  is  found Â

person  to  person  consultations,  where,  at  the  same  time Â

in  the  product  family  of  the  company,  which  evolved  from  a Â

their  products  could  be  demonstrated.   And  how  can  you Â

special  wax  candle  idea.  First,  there  was  the  Scentsy  wickless Â

show  the  customer,   in  the  most  optimal  way,  to  smell  the Â

candle-­  warmer  with  a  variety  of  fragrances.  In Â

aromas  and  to  be  able  to  live  the  experi-­

the  meantime,  these  are  typically  available Â

ence?  Therefore,  one  organizes  typical Â

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Scentsy  sales  parties.  Behind  this  idea  by Â

cult  to  decide  and  it  is  best  to  order  several Â

the  two  business  owners  is  also  the  wish Â

of  them.   This  has  developed  into  a  range Â

that  customers  together  with   co-­workers Â

of  fragrances  which  has  already  grown  to Â

and  consultants  feel  that  they  are  part Â

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of  the  Scentsy  family.   About  this  Orville Â

fragrance  for  every  mood  and  season,  and Â

says:  â&#x20AC;&#x153;Scentsy  consists  of  tens  of  thousands Â

therefore,  one  can  use  the  beautiful  candle Â

of  great  people  who  day  in  and  day  out Â

warmer  throughout  the  entire  year.  From Â

are  engaged  for  Scentsy.  With  Scentsy  itâ&#x20AC;&#x2122;s Â

the  popular  Scentsy  Wickless  Candle-­System Â

not  about  the  Thompsons.  We  only  stand Â

came  new  ideas  for  additional  products  that, Â

for  the  idea.  â&#x20AC;&#x153;Therefore,  on  the  internet Â

today,  form  the  basis  of  the  product  variety Â

site  one  will  be  forwarded  to  competent Â

of  Scentsy.  Â

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Now  one  could,  of  course,  look  around Â

RWKHU RQOLQH VKRS ´

68

OBTAINER WORLDWIDE 01/2012

SHORT CUT

Since its founding, in 2004, the company was able to hire valu-­ able and experienced managers for their key positions.

Next to Heidi and Orville, Chuck Thompson is the Chief Finan-­ FLDO 2I¿FHU 7KH OHDGHUVKLS WHDP LV FRPSOHWHG E\ &RU\ 3XJK (responsible, among other things, for all domestic and foreign business transactions; by Mark Stastny (Chief Marketing 2I¿FHU DV ZHOO DV -HQQLIHU 3XJK UHVSRQVLEOH IRU DOO SHUVRQQHO questions); and Phil Broadbent (as the contact person for legal matters). But the best leadership can achieve little if the funda-­ mentals are not correct. Therefore, at Scentsy it is important, WKDW DOO FRQVXOWDQWV DV ZHOO DV FR ZRUNHUV ¿UVWO\ WDNH FDUH RI millions of enthusiastic customers and secondly that they them-­ selves are motivated to go to work with a positive attitude, by being enthusiastic and full of excitement, and by being inspired.

The combination of having a family feeling, a feeling of wellness created through products of Scentsy and the sale of these prod-­ ucts through sales parties enable enormous success.

Scentsy, Inc. today announced that it has achieved the follow-­ ing: 900 permanent employees, 130,000 independent consul-­ tants with a rising trend and, in 2010, a turnover of 381.8 million U.S. dollars (about 275.4 million Euros). The most popular products of Scentsy are sold successfully in the USA, Canada, Puerto Rico as well as Guam and with Germany, Ireland and Great Britain one has begun to expand into the European market.

OBTAINER has surely, in its next issues, the opportunity, to discuss more details about the Scentsy business and write about additional interesting stories about the business, their founders and co-­workers. Especially the pathway of the two founders, Heidi and Orville Tompson (the so called Scentsy story), is very exciting and the expansion into Europe suggest more notewor-­ thy information will be forthcoming. So we remain curious.

70

OBTAINER WORLDWIDE 01/2012

A rewarding experience “I didn’t make money out of inventions like microwave ovens, cell phones or the internet. I didn’t own shares in Microsoft and I’m not a dot-com millionaire. To be honest, I didn’t even know what Web 2.0 was, let alone Web 3.0.

When SiteTalk came along, I made sure I didn’t miss the boat. What’s your story?”

~ Revolutionary convergence of two industries: - a new form of social networking - innovative network marketing ~ Build a Downline with millions ~ PEP members ~ Easy, quick, intelligent ~ Multifunctional, multilingual

Go for it: www.SiteTalk.com

CLOSE UP

Social Entrepreneurship

Erwin Burgstaller With REX WorldWide

Makes the World a Bit Better

H

e  raises  funds  to  be  used  for  children  in  poverty  as  well  as  for  education,  nutrition,  environmental  protection,  and  micro-­credit  support.  The  list  of  areas  in  which  REX  WorldWide  is  en-­ gaged  in  long.  The  networking  company  has  dedicated  itself  to  socially  responsible  entre-­ preneurship;  -­  and  thereby  has  become  a  the  socially  awa-­ re  enterprise.   It  is  not  simply  DERXW DFKLHYLQJ KLJK SURÂżWV but  it  is  also  about  making  the  world  more  just.  Social  enter-­ prises  to  help  hungry  children,  poor  families,  and  the  socially Â

disadvantaged.  They  support  community  projects,  en-­ vironmental  organizations  as  well  as  charitable  organizations. Â

Traditionally,  the  concept  of  fundraising  belongs  to  the  area Â

Their  employees,  sales  partners  and  social  entrepreneurs Â

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want  to  change  the  world  for  the  better.  And  that,  with  this Â

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commitment,  the  self-­helpers  can  make  money  is  shown  by Â

ted  enterprises  when  appropriate.  REX  WorldWide  has  found Â

the  business  model  of  REX  WorldWide.

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The  social  enterprise  REX  WorldWide  sees  itself  as  a  for-­

ferral  marketing  and  online  fundraising.  This  concept  is  the Â

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basis  and  shows  the  way  for  the  distributor/partners  world-­

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wide  of  REX  to  operate  successfully  as  social  entrepreneurs  in Â

tion.  At  REX  WorldWide  the  threads  of  a  vast  network  of  in-­

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dependent  fundraisers  come  together  with  those  who  solicit Â

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funds  needed  to  support  humanitarian  and  charitable  orga-­

in  the  world.  The  idea  is  to  improve  the  concept  of  fundraising Â

nizations.  At  the  same  time  the  business  plan  will  ensure  that Â

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social  entrepreneurs  can  achieve  through  their  commitment Â

the  help  of  others  and  those  who  are  willing  to  give  that  help. Â

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7KLV UHVXOWV LQ D ZLQ ZLQ VLWXDWLRQ $OO SDUWLHV EHQHÂżW 7KH

ÂżW IXQGUDLVHU EXVLQHVV

QRQSUR¿W SDUWQHUV RI 5(; :RUOG:LGH JHW WKHLU PXFK QHH-­

72

OBTAINER WORLDWIDE 01/2012

CLOSE UP

keting  he  saw  an  opportunity,  from  a  long  term  perspective,  that  promised  performance  related  professional  success.   Like  many  other  networkers  have  done  in  their  career  -­  he  left  KLV ÂżUVW SDUWQHU EXVLQHVV DIWHU VRPH WLPH %HWWHU WR PDNH an  frightening  end  then  be  frightened  without  end";  he  says,  when  we  asked  about  his  reasons.   %XW (UZLQ %XUJVWDOOHU VWD\HG LQ WKH EXVLQHVV +H EULHĂ&#x20AC;\ GH-­ scribes  his  experiences  with  network  marketing:  "I  was  at  the  top  and  I  was  totally  down."  But  now  it  seems  that  the  father  of  two  grown  children  is  clearly  on  the  way  up.  His  current  partner  company  has  a  vision,  whose  cornerstone  and  con-­ ded  capital  to  help  the  needy  and  the  sales/distributors  of  the Â

tent,  Erwin  Burgstaller  is  willing  to  share:  "REX  WorldWide  is Â

company  earn  their  money  with  a  network  that  makes  our Â

a  company  that  puts  people  at  the  center  of  its  economic  acti-­

world  every  day  a  little  more  livable.  For  those  social  entrepre-­

vity,"  he  says,  "the  company's  philosophy  is  based  on  creative Â

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thinking  -­  of  course  we  can  change  the  world  for  the  better.  I Â

sing  task  offers,  within  the  framework  of  this  network,  a  real Â

still  believe  in  the  love  between  people  and  I  believe  in  myself, Â

chance  to  be  professionally  successful.   With  the  acquisition Â

because  I  am  a  part  of  God,  as  he  is  a  part  of  me." Â

of  donations,  sponsorships  and  support  of  all  kinds,  they  get  involved,  not  only  in  sustainable  humanitarian  and  ecological Â

With  respect  to  Erwin  Burgstaller's  view  as  his  role  as  a  spon-­

SURMHFWV EXW WKH\ DOVR HQVXUH WKDW RQH FDQ DFKLHYH ÂżQDQFLDO

sor,  he  follows  the  following  basic  rule:  "I  try  to  be  honest, Â

freedom  and  live  a  better  life.

always  and  everywhere,"  he  says  quietly.  Online  presentations  and  teleconferencing  calls  are  part  of  his  standard  repertoire. Â

Erwin  Burgstaller  is  one  of  the  social  entrepreneurs  at  REX Â

"Even  in  a  business  that  is  primarily  operated  through  the Â

:RUOG:LGH DQG LV D SURIHVVLRQDO IRU SUR¿W IXQGUDLVHU 7R-­

internet  personal  contact  is  very  important,"  he  explained  to Â

gether  with  many  other  social  entrepreneurs  Erwin  Burgstal-­

us.  Therefore,  Erwin  Burgstaller  is  never  afraid  to  introduce Â

ler  ensures  that  REX  WorldWide  helps  our  partners  to  pro-­

strangers  his  business  model.  He  declines,  however,  to  meet Â

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at  hotels.  He  said:  At  the  end  of  the  day,  the  money  being Â

children  from  starvation,  to  keep  families  from  blight,  and  our Â

spent  on  hotels  will  not  be  there  for  the  children  who  need  it Â

environment  from  ultimate  destruction.

desperately.  And  that's  what  it's  ultimately  all  about:  Not  only  create  one's  own  wealth,  but  to  give  so  that  you  can  receive." Â

Born  in  1962,  a  master  carpenter,  he  lives  with  his  family  in  $XVWULD ,Q WKH HDUO\ V KH FDPH IRU WKH ¿UVW WLPH LQ FRQ-­

Erwin  Burgstaller

tact  with  Network  Marketing.  He  had  built  a  house,  incurred Â

+43 Â 6602169733

debt  because  of  it  and  money  was  tight.  With  network  mar-­

ballu1962@gmx.at

01/2012 OBTAINER WORLDWIDE

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SHORT CUT

Since it was founded back in 2002, XANGO has been recognized as a category creator when it comes to the mangosteen fruit. This precious fruit, which would form the backbone of one of the most successful companies in the direct selling industry, was discovered by Joe Morton - one of the 6 founders of XANGO - during his travels in Southeast Asia; this is where he tasted the small reddish fruit the size of a peach, also known as mangosteen, for the very first time and where the story of XANGO begins to take shape.

Category Creating a Future of Success

J

oe  was  quite  literally  taken  aback  by  the  sensational  and  amazing  taste  of  mangosteen  and  fell  in  love  ZLWK WKH Âł4XHHQ RI )UXLWV ´ $IWHU WDONLQJ WR WKH ORFDO SHRSOH -RH GLVFRYHUHG WKDW WKH PDQJRVWHHQ KDG been  used  for  centuries  because  of  its  healing  and  medicinal  properties.  Why  was  this  wonder  fruit  still  unknown  by  the  rest  of  the  world?  Joe  made  it  his  mission  to  ensure  it  became  renowned  globally. Â

,Q WRJHWKHU ZLWK ÂżYH RWKHU GLUHFWRUV -RH IRXQGHG ;$1*2 WR PDUNHW WKH PDQJRVWHHQ MXLFH 6LQFH WKHQ XANGO  has  literally  gone  from  strength  to  strength  re-­branding  and  re-­positioning  itself  with  the  ultimate  goal  of  becoming  the  world  leader  in  the  production  of  quality  mangosteen  products.  From  its  initial  XANGOÂŽ  juice,  its  range  of  products  now  includes  skincare  and  health  supplements  for  children  and  adults.  Recently,  at  its  annual  convention  held  last  September,  XANGO  unveiled  its  new  products  and  the  re-­launch  of  JuniÂŽ  by  XANGO  and  Glimpse  Luminescence  Collectionâ&#x201E;˘.  :LWK WKH *OLPSVH UDQJH RI VNLQ FDUH SURGXFWV ;$1*2 ZDV RQFH DJDLQ ÂżUVW WR PDUNHW D FDWHJRU\ FUHDWRU LQ topical  skin  nutrition  with  the  mangosteen  and  the  range  was  a  culmination  of  decades  of  research  into  optimal  skin  nutrition.  Not  only  is  the  range  manufactured  to  high  international  standards,  each  product  in  the  entire  range  is  completely  toxin  free.  Misha  Hughes,  a  leading  paramedical  master  aesthetician,  has  worked  alongside  Beverly  Hollister,  Senior  Vice  President  of  XANGO,  in  the  development  of  the  Glimpse  product  range.  Having  owned  and  sold  her  own  successful  aesthetics  skin  care  business,  Misha  has  a  proven  track  record  in  the  ability  to  market  and  sell  skin  care  products.  This  fact  was  proven  at  SkinCeuticals  where  she  increased  territory  sales  by  an  impressive  300%.  Today,  she  is  even  recognized  in  the  US  as  a  top  sales  representative  in  medical  sales.

OBTAINER  recently  had  the  opportunity  to  speak  with  Misha  Hughes  regarding  the  Glimpse  product  range.  

01/2012 OBTAINER WORLDWIDE

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You are a Paramedical Master Aesthetician, what exactly does this involve?  , DP WUDLQHG DQG FHUWLÂżHG LQ DHVWKHWLFV Âł3DUDPHGLFDO´ PHDQV that  my  background  and  experience  is  largely  with  the  medi-­ cal  aspect  of  aesthetics,  meaning  Iâ&#x20AC;&#x2122;ve  worked  a  lot  more  with  dermatologists  and  plastic  surgeons  than  in  spas.  When did you first hear of XANGO and what convinced you to begin co-operating with them?  Beverly  Hollister  and  I  met  through  a  mutual  acquaintance  in  the  skin  care  industry,  which  would  have  been  six  years  ago.  We  became  friends  and  would  have  many  discussions  over  ingredients  that  we  were  working  with  on  our  various  proj-­ ects.  Four  years  ago  during  one  of  our  great  discussions  she  OBTAINER:  Could you please tell our readers a little about

mentioned  that  she  was  working  with  some  highly  active

yourself?

complexes  and  would  I  be  interested  in  working  with  her  on Â

Â

developing  a  skin  care  line  that  not  only  utilized  these  amazing Â

MISHA:  During  the  course  of  my  career  I  have  had  the  opportu-­

extracts  but  also  maximized  them  with  clean  formulation.

nity  to  work  with  physicians  and  owners  of  spas  and  medi-­spas  to  help  design  retail  &  treatment  spaces,  develop  treatment  &  menu  plans  and  formulate  green  performance  products.  I  am  D ³6NLQ -XQNLH ´ DQG , DP FRQWLQXDOO\ DPD]HG DQG LQWULJXHG with  how  skin  works  and  what  it  needs  to  increase  its  health  and  look  its  best.  I  have  been  very  blessed  in  my  career  to  have  had  the  opportunity  to  help  thousands  of  individuals  overcome  dermatological  troubles  to  achieve  their  best  skin.

78

OBTAINER WORLDWIDE 01/2012

Â

You helped develop products for the Glimpse product range, can you tell us what benefits these products have over those of competitors?  In  developing  Glimpse,  we  formulated  the  mangosteen  and  complementing  botanical  ingredients  at  exact  amounts  to  maximize  synergistic  effects  â&#x20AC;&#x201C;  ensuring  optimum  nutrition  to  the  skin.

XANGO is the category creator of the mangosteen. What skin care benefits does the mangosteen have?  For  over  a  hundred  years  researchers  have  linked  the  health  of  your  digestive  system  to  the  health  of  your  skin.  It  may  seem  a  bit  odd  but  friendly  intestinal  tract  bacteria  can  provide  a  YLVLEOH EHQHÂżW WR \RXU VNLQ E\ HQFRXUDJLQJ RSWLPDO VNLQ KHDOWK As  a  result,  pre-­  and  pro-­biotics  continue  to  be  a  supplement  that  many  look  to  incorporate  into  their  internal supplementation  plan.  Antioxidants  also  should  continue  to  play  an  important  part  of  anyoneâ&#x20AC;&#x2122;s  supplementation  plan.  Mangosteen  is  rich  in  xanthones  and  polyphenolic  compounds  that  are  powerful  antioxidants.  In  traditional  cultures  in  Southeast  Asia,  mangosteen  has  been  used  for  centuries  â&#x20AC;&#x201C;  a  tradition  passed  down  through  the  generations  even  today  â&#x20AC;&#x201C;  as  a  calming  effect  on  the  digestive  system.  Of  even  greater  interest,  recently  research  has  been  conducted  on  the  sunburn  protecting  qualities  of  fruits  and  vegetables  that  have  dark  red  and  purple  pigments.  These  deeply  colored  botanicals  contain  massive  amounts  of  anthocyanidins.                   Research  shows  that  increased  consumption  of  anthocyani-­ dins  is  not  only  associated  with  a  lower  risk  of  cardiovascular  disease,  diabetes,  and  arthritis,  but  these  phytonutrients  have  been  shown  to  decrease  UV  associated  skin  cancer  risk  and  skin  cell  damage.  Both  anthocyanidins  and  proanthocyanidins  SUHYHQW WKH EUHDNGRZQ RI FROODJHQ DQG LPSURYH EORRG Ă&#x20AC;RZ  Leading  mangosteen  products  such  as  XANGOÂŽ  Juice,  which  contain  the  deep  purple  pericarp  rind  of  the  fruit,  could  be  SURYLGLQJ HYHQ JUHDWHU EHQHÂżW WR WKH VNLQ WKDQ ÂżUVW UHDOL]HG

What is your personal favorite Glimpse product?  Really?  I  have  to  choose?  I  use  all  of  the  Glimpse  formulas  and  I  cannot  imagine  not  having  the  Complete  System  to  care  for  my  skin  but  I  will  tell  you  at  the  moment  I  am  obsessed  with  the  Glimpse  Luminescence  Collection.

Research shows that increased consumption of anthocyanidins is not only associated with a lower risk of cardiovascular disease, diabetes, and arthritis, but these phytonutrients have been shown to decrease UV associated skin cancer risk and skin cell damage.

SHORT CUT

What is â&#x20AC;&#x153;topical nutrition?â&#x20AC;?

These  chemicals  have  the  ability  to  speed  up  the  aging  process Â

Â

rather  than  working  with  our  skin  and  our  bodies  to  prevent Â

When  we  feed  our  skin  what  it  needs,  it  begins  to  behave  and Â

it.  Letâ&#x20AC;&#x2122;s  use  sulfates  as  an  example,  sulfates  are  a  surfactant Â

appear  much  like  it  did  when  we  where  younger,  that  is  the Â

that  are  used  in  many  products  from  facial  cleanser  to  body Â

HVVHQFH RI ³WRSLFDO QXWULWLRQ´ +RZHYHU , EHOLHYH SURYLGLQJ

gels  to  anti-­aging  serums  and  creams.  Sulfates  are  known  to Â

your  skin  with  the  nutrients  it  needs  is  not  enough.  How  you Â

break  down  protein  structures,  and  that  is  what  your  skin  is  -­ Â

are  providing  those  nutrients  is  critically  important  and  has  a Â

protein.  Do  you  really  want  to  damage  your  skin  while  youâ&#x20AC;&#x2122;re Â

tremendous  impact  on  the  health  of  your  skin,  your  complete Â

cleansing  it?  Or  even  worse  with  your  treatment  products?  I Â

health,  and  the  health  of  the  planet.  In  the  twenty  years  I  have Â

think  it  defeats  the  purpose  and  it  certainly  is  not  necessary.

been  in  the  skin  care  industry  I  have  seen  tremendous  changes Â

Â

in  attitudes  towards  personal  care  products.  None  of  which  has  excited  me  more  than  the  growing  public  demand  and Â

Can you give us an insight into what will make the skin care

increased  awareness  for  the  need  for  clean  toxin  free  formula-­

products of the future? What role will XANGO play in the

tion,  through  using  clean  formulations  you  and  your  family  will

future of cosmetic and skin care products?

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 , WKLQN ;$1*2 ZLOO FRQWLQXH WR ³SXVK WKH HQYHORSH´ ZLWK

Â

green  formulation  and  create  formulas  that  deliver  incredible Â

The Campaign for Safe Products recently recognized XANGO as

results.

a champion in the area of green personal care for its Glimpse

Â

range of products. How important is it that we avoid using skin

Users  of  the  products  which  are  100%  toxin  free,  both  male Â

care products that contain toxins and other ingredients that

DQG IHPDOH KDYH WHVWLÂżHG DERXW WKH DPD]LQJ UHVXOWV WKH\

may potentially represent a danger to our skin?

have  experienced  after  using  them  for  only  a  short  time.  Age  spots  disappear,  chapped  lips  smoothen  out,  dermatitis  is Â

Many  of  the  chemicals  used  in  traditionally  formulated  cosmet-­

healed,  to  name  but  a  few  of  the  reported  effects  of  the  product Â

ics  have  toxicity  risks  associated  with  them.  Some  of  these Â

range.  With  Misha  now  on  the  sales  team,  it  is  expected  that Â

chemicals  end  up  in  our  environment  where  they  continue  to Â

XANGOâ&#x20AC;&#x2122;s  skin  care  products  which  are  already  selling  them-­

wreak  havoc  for  many,  many  years,  even  decades.  Addition-­

selves,  will  penetrate  the  worldwide  market  at  an  even  faster Â

ally  recent  studies  have  shown  that  the  supposed  safety  of  one Â

rate.  With  such  innovative,  exciting,  category-­creating  product Â

topically  applied  synthetic  chemical  may  be  lost  when  it  is Â

lines,  XANGO  continues  to  hold  its  position  as  a  heavy-­weight Â

combined  with  other  synthetic  chemicals.

in  our  industry  -­  and  rightly  so.

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OBTAINER WORLDWIDE 01/2012

Dear XANGO Nation and Friends, Daniel  Laroque

A new chapter of our lives has just opened with the New Yearâ&#x20AC;&#x2122;s arrival. 2011 has been a successful, amazing and beautiful year. I know that 2012 will exceed our expectations. My team and I will give you our best support to help you achieve your highest goals.

We  all  wish  you  greatness,  and  we  believe  in  your  potential,  power  and  in  your  future  rewards  because  you  are  worth  it  and  deserve  it.

As  I  like  to  say:  my  tastes  are  simple  â&#x20AC;&#x201C;  I  just  want  the  best.

7KDW LV ZK\ ZH DUH FRPPLWWHG WR Âł)LUVW &ODVV´ LQ DQ\ DFWLRQ or  decision  we  take.  That  is  why  I  love  and  respect  XANGO, Â

2012 will be rich!

our  Founders,  our  products,  and  our  worldwide  unique Â

mitment  to  success.

May  peace  and  health  enlighten  you  in  this  New  Yearâ&#x20AC;Ś

7KH GH¿QLQJ V\PERO IRU ZLOO EH ³WKH WHDP ´ 7KLV WHDP

Best  Wishes, Â

through  which  everything  has  been  possible.  This  team  that Â

Daniel  Laroque

has  brought  success  anywhere  that  it  operates.

President  XANGO  EU-­CIS-­AFRICA  &  OCEANIA

opportunity.

5LFK LQ HPRWLRQV LQ IXO¿OOPHQW LQ IULHQGVKLS DQG LQ FRP-­

01/2012 OBTAINER WORLDWIDE

81

SECOND

GENERATION

improved flavor stability longer color stability improved cap improved presentation highest quality PET (BPA free)

85% less materials used 34% net reduction in energy 64% reduction in green house gas emissions

THE NEW ECO-SMART BOTTLE from

CLOSE UP

Team  Mannatech  Coach  Butch  Johnson: Â

ATHLETICISM, DEDICATION,& THEBENEFITSOF USINGPROPER NUTRITIONAL SUPPLEMENTS ATHLETICISM  HAS  LONG  BEEN  a  well-­admired  trait.  From  ancient  times,  we  have  the  myths  that  talk  about  people  with  legendary  strength,  speed,  or  endurance.  $WKOHWHV KDYH DOZD\V KHOG WKH SXEOLFµV IDVFLQDWLRQ HVSHFLDOO\ GXH WR WKH ZD\ WKH\ VHHP WR EH VR PXFK PRUH ¿W DQG VWURQJ than  others  around  them.  Millions  of  people  all  around  the  world  tune  in  to  sports  games  and  sports  tournaments,  such  as  the  Olympics,  to  see  these  talented  individuals  go  for  and  achieve  great  feats  of  athleticism.  Indeed,  sometimes  we  forget  that  much  training  and  preparation  goes  into  becoming  an  athlete.  There  is  more  than  just  natural  talent  or  physique  at  work  -­-­  there  is  also  great  determination  and  a  dedication  to  long  hours  of  training.  This  is  not  to  mention  the  mental  preparation  one  needs  to  have,  as  well  as  FRQVWDQW PRQLWRULQJ DQG QRXULVKPHQW RI DQ DWKOHWHµV ERG\

84

OBTAINER WORLDWIDE 01/2012

BACKGROUND

01/2012 OBTAINER WORLDWIDE

85

CLOSE UP

M

annatech  is  dedicated  to  bringing  the  best Â

doing  land  development   projects  and  Government  Lobbying, Â

wellness  and  health  products  to  people Â

to  an  on  air  radio  and  television  reporter  and  anchor.  So Â

-­-­  whether  professional  athletes  or  simply Â

Marketing  and  Sales  has  always  been  in  my  blood  in  some  way. Â

people  who  have  an  active  lifestyle  -­-­  so Â

Other  things  you  played  as  the  Wide  Receiver  with  the  Dallas Â

that  they  may  achieve  their  goals  and  at Â

Cowboys.  Yes,  I  did  play  American  Football  Professionally Â

the  same  time  have  safe,  quality  products Â

for  (10)  years.  (8)  years  for  the  Dallas  Cowboys  and  (2)  years Â

that  help  create  a  healthy  body.  The Â

for  the  Denver  Broncos.  What  were  your  greatest  successes  at Â

companyâ&#x20AC;&#x2122;s  mantra  is  to  make  life  better  for  the  millions  of Â

that  time?I  think  over  all  I  have  a  wonderful  career.  I  had  the Â

people  it  serves  and  will  serve,  with  groundbreaking  products Â

opportunity  of  a  lifetime  playing  wide-­receiver/kick-­returner/

dedicated  to  helping  people  feel  better  and  live  stronger.

punt  returner  during  that  time  period  I  became  the  second  man  to  catch  touchdowns  in  back  to  back  Super  Bowls(  XII-­XIII). Â

Mannatech  also  has  a  program  that  supports  and  sponsors  over Â

I  recently  was  named  on  the  All-­small  college  team  selected Â

two  hundred  elite  athletes  all  across  the  world,  representing  75 Â

by  the  Dallas  Cowboys  after  (50)  years.I  had  the  opportunity Â

different  sports.  Here,  we  talk  with  Butch  Johnson,  the  Coach Â

to  play  in  (2)  Super  Bowls  and  (5)  NFC  Championship  games Â

RI 7HDP 0DQQDWHFK WR ÂżQG RXW PRUH DERXW WKH SURJUDP DQG

and  twenty  plus  playoffs  games  and  never  a  losing  season...  I Â

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played  on  the  original  â&#x20AC;&#x17E;Americaâ&#x20AC;&#x2122;s  Teamâ&#x20AC;&#x153;  (Dallas  Cowboys).  I Â

active  people  alike.

still  hold  team  records  to  this  day.  So  the  over  all  experience  ZDV D ³EODVW ´

OBTAINER: Youâ&#x20AC;&#x2122;re the coach of the Mannatech Team. What exactly is your task as â&#x20AC;&#x153;coachâ&#x20AC;? and how do you represent

What role did mental training and coaching play at that time?

Mannatech as a company to the outside world?

I  believe  the  mental  and  coaching  is  everything  for  someone  to  Johnson: Well  to  begin  the  title  of  â&#x20AC;&#x153;Coach  of  Team Â

maximize  their  abilities.  At  the  professional  level  the  physical Â

0DQQDWHFK´ LV WR VHOHFW DQG DGPLQLVWHU WKH 7HDP 0DQQDWHFK

talent  is  about  equal  in  every  way,  other  wise  you  would  not Â

programme  which  consists  of  over  two  hundred  plus  elite Â

become  professional.  The  difference  at  that  level  becomes Â

athletes,representing  75  different  sports,  in  21  countries  around Â

mental  preparation  and  coaching.  So  many  have  the  talent  but Â

the  world.  The  list  includes  35  Summer  and  Winter  Olympians Â

their  mental  part  of  the  game  is  weak  and  more  than  likely  they Â

from  the  past  two  Olympic  games.  We  are  proud  of  our  Team Â

did  not  have  great  coaching  in  their  past  to  prepare  them  for  the Â

Mannatech  programme  because  it  demonstrates  the  power  of Â

future  when  all  physical  talent  is  equal.  What  gets  you  to  the  top Â

Mannatech  products,  if  our  products  can  help  elite  athletes  with Â

level  of  even  thing  in  life  is  mental  preparation  and  coaching.  I Â

WKHLU SHUIRUPDQFH ZH IHHO VWURQJO\ LW FDQ EH EHQHÂżFLDO WR WKRVH

earn  two  degrees  in  college  in  three  years  and  participated  two Â

who  have  not  and  will  not  ever  reach  an  elite  status.In  other Â

VSRUWV )RRWEDOO 7UDFN DQG ÂżHOG DQG ZRUNHG DW QLJKW GXULQJ

words  some  one  who  leads  and  active  lifestyle.  Or  just  some Â

the  week.  I  had  great  coaching  and  was  prepared  mentally  by Â

one  in  every  day  life  who  is  not  active  at  all.  Team  Mannatech Â

experience  in  college  to  move  forward  when  the  professional Â

athletes  as  part  of  their  training  have  been   concerned  about Â

opportunity  came  about.  The  discipline  at  the  next  level  I  had  Â

their  nutrition  and  dietary  supplements  that  contain  no  banned Â

to  have,  had  already  been  instilled  in  me  by  the  time  I  got  there. Â

substances  on  the  anti-­doping  agency  lists.  Mannatech  products Â

+DV WKLV ÂżHOG FKDQJHG LQ UHFHQW \HDUV LQ \RXU H\HV" <HV WKH

are  formulated  not  to  contain  any  banned  substances  on  any Â

money  that  has  come  into  the  sport  I  believe  has  made  athletes Â

anti-­doping  list.   One  of  my  duties  is  to  make  sure  that   the Â

less  inclined  to  work  at  their  craft.  I  believe  most  know  that Â

standard  we  have  set  is  not  compromised  world  wide.  Â

they  can  ride  out  a  few  years  with  out  getting  hurt  to  make  a  few  million  dollars  .  The  problem  with  that  approach  is  by  the  WLPH \RX ¿JXUH DW ZKDW OHYHO \RXU DW \RX¾UH DOUHDG\ JRQH 7KRVH

Can you give our readers a short insight into your history?

who  do  study  and  continue  to  perfect  their  craft  tend  to  last  a  much  longer  time  period.  You  have  to  continue  to  perfect  what Â

Along  with  having  a  sports  background  I  have  been  in  business Â

ever  craft  your  in  everyday  in  order  to  succeed  in  anything. Â

for  my  self  over  the  past   30  plus  years.  Doing  an  assortment  of Â

Hence  the  difference  between  a  professional  and  a  amateur.  A Â

activities.  From  owning  food  franchises,   car  dealerships,  and Â

professional  is  always  on  a  quest  for  perfection. Â

86

OBTAINER WORLDWIDE 01/2012

CLOSE UP

Which do you pass on today as coach of the Mannatech Team?

All  of  the  above,  why  because  they  are  interchangeable  initiatives...  Your  above  points  I  include  on  a  daily  basis,  but  your  health  and  how  you  take  care  of  your  body  becomes  the  most  important.  If  you  donâ&#x20AC;&#x2122;t  take  care  of  your  body  everything  else  doesnâ&#x20AC;&#x2122;t  matter  the  complexity  of  the  sport,  great  athletic  skills,  cognitive  function  will  all  go  away  rapidly.  Â

How did you come across Mannatech and how did you become coach?

The  founders  Sam  Caster  and  Ray  Robbins  I  had  known  before  the  start  of  the  company  and  so  when  this  company  began  they  approached  me  about  becoming  a  part  of  their  team.  I  have  been  involved  now  for  the  past  17  years.  Team  Mannatech  began  shortly  after  the  company  began,  for  a  few  years  between  2001-­2003  it  did  not  exist.  I  picked  up  the  mantle  again  and  developed  the  worldwide  operation  in  2004.  I  began  with  one  athlete  in  one  country,  that  athlete  being  myself  in  the  United  States,  and  developed  everything  from  there  over  the  past  seven  years.   Whatâ&#x20AC;&#x2122;s your own attitude toward Mannatechâ&#x20AC;&#x2122;s products and what have your experiences with them been like? :HOO , ORYH WKHP ÂżUVW RI DOO 2YHU WKH SDVW VHYHQWHHQ years  the  new  products  have  been  release  and  I  add  the  next  one  to  my  supplement  regiment.  American  football  is  a  brutal  sport  in  terms  of  injuries  and  stress  you  put  on  your  body.  Thatâ&#x20AC;&#x2122;s  why  the  average  career  span  in  any  other  since  is  only  three  years.  There  has  been  600  million  men  who  American football is a very complex sport, which in addition

have  played  High  school  ball  over  the  past  140  years,  20  million Â

to great athletic skills also demands an enormous amount

college  players  but  ony  18,000  plus  over  a  90  year  period  have Â

of overview and coordination as well as team skills. Which

played  in  the  NFL.  Of  that  18,000  plus  only  250  have  played Â

particular experiences from this time have shaped you most?

10  years  or  more.  Your  body  just  gets  worn  down  so  quickly  longevity  in  pro  sports  is  not  usually  going  to  happen.  We  often Â

All  of  the  above...  I  donâ&#x20AC;&#x2122;t  believe  you  can  do  one  without  the Â

joked  about  the  National  Football  League  (NFL)  true  meaning Â

other.  Nine  times  out  of  ten  what  ends  a  persons  professional Â

was  â&#x20AC;&#x153;Not  For  Long.â&#x20AC;&#x153;  So  after  I  started  taking  the  products  for Â

career  is  the  mental  part  of  the  game.  Not  choosing  to  study Â

four  years,  I  tested  my  self  to  see  just  how  good  they  were.  So Â

everything  you  can  about  the  sport  and  choosing  not  to  study  at Â

I  trained  for  (9)  nine  months  and  completed  the  Ironman  in Â

the  end  of  your  career.  The  physical  part  is  a  given,  thatâ&#x20AC;&#x2122;s  why Â

Hawaii.  Thatâ&#x20AC;&#x2122;s  the  day  I  could  honestly  say  the  best  products  I Â

\RX DUH LQ WKH SRVLWLRQ LQ WKH ÂżUVW SODFH

have  ever  taken.  I  still  believe  that  today  (12)  years  later.  Â

01/2012 OBTAINER WORLDWIDE

87

CLOSE UP

Which of them do you use on a daily basis as part of your

Are any major events planned for the near future?

nutrition program?

Yes, I know that our European countries are getting ready for I love them all but these are few I don’t leave home without,

the Olympics in the UK next year. I believe we will have at

Advanced Ambrotose powder, Omega 3™ capsules, PLUS®

least 30 members make their teams from different countries. I

capsules, Ambrotose AO capsules, PhytoMatrix tablets,

myself will not be traveling to Europe any time soon, but I will

SPORT™ capsules and GI-­Pro® capsules.

let you know when I do so.

The Mannatech Team now consists of more than 200 athletes

Where can we experience you live on stage and benefit from

worldwide. What are the criteria used for admitting new

your wealth of experience?

®

®

athletes and how concretely do they represent your company?

Our annual International meeting, known as Mannafest which ,QWHJULW\ FRPHV ¿UVW ZLWK XV ZRUOGZLGH :H QRW RQO\ ORRN IRU

is held Fort Worth, Texas in the spring of 2012 might be one

great athletes, we look for great athletes with great integrity.

location. You can always catch me on the web by going to

Our Athletes range for 14 year old world champions to 85 year

Mannatech.com and checking out different meetings I will do

old world champions, both male and female. Why? Because

over the next year across the United States that are upcoming.

we wanted to make sure that we covered every sport and age group. I was on a mission to show that our products were getting positive responses from every age group and world champions in as many sports as possible. This appears to be the case because I cannot get any one to quit the team. Since, we are so intertwined as a company one Team Mannatech member represents the world to us, so we are very selective in who can join the team. An athletes career

I LOVE THEM ALL BUT THESE ARE FEW I DON’T LEAVE HOME WITHOUT, ADVANCEDAMBROTOSE POWDER, OMEGA 3™ CAPSULES, PLUS® CAPSULES, AMBROTOSE AO® CAPSULES, PHYTOMATRIX® TABLETS, SPORT™ CAPSULES & GI-PRO® CAPSULES.

To finish let’s turn to the subject of charity. Mannatech is active in the field of charity worldwide. What projects are being carried out here concretely and what role does the Mannatech Team play in them?

The number one project of course is Give For RealSM. Give for Real allows us to provide thousands of children with nutrition everyday across the world with every €100.00 purchase of our products by consumers. To date 80,000 plus children in 70 countries have EHQH¿WHG IURP *LYH IRU 5HDO 7HDP Mannatech members not only contribute to this cause, but they are also a part of the sale of products to enhance the the contributions. Also, as you would assume act as spokes persons for this worthy cause. Like I said, “Integrity“ with our athletes FRPH ¿UVW

history and off WKH ¿HOG DFWLYLWLHV ZD\ KHDY\ RQ RXU VHOHFWLRQV $ ELJ QDPH LV QRW DOZD\V RXU ¿UVW

Thank you very much for the interview!

choice, we look for longevity of how an athlete has represented their sport with dignity, at a high competitive degree .

88

OBTAINER WORLDWIDE 01/2012

No, Thank you so much, it has been my pleasure and honour.

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Thank you for your understanding.

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LIFESTYLE

90

OBTAINER WORLDWIDE 01/2012

LIFESTYLE

Taking Care of Your Skin and Hair This Winter

A

ccording  to  Greek  mythology  Persephone,  daughter  of  Zeus  and  Demeter,  was  snatched  away  by  Hades  god  of  the  un-­ derworld,  leaving  her  mother  Demeter  goddess  of  agriculture  wondering  all  over  the  universe  in  search  of  her  daughter. Â

During  this  time  she  searched  for  Persephone,  the  earth  suffered  a  terrib-­ le  famine.  Demeter  was  the  goddess  of  the  earth  and  more  especially  pro-­ ducer  of  fruit,  human  food  and  bread.  Apollo,  making  his  rounds  through  WKH XQGHUZRUOG VSRWWHG 3HUVHSKRQH DQG UHSRUWHG KLV ¿QGLQJV WR =HXV Zeus  sent  Hermes  the  messenger  god  to  bring  his  daughter  back.

Unfortunately,  Hades  fed  Persephone  six  pomegranate  seeds  in  the  land  of  the  dead.  This  trickery  bound  her  to  return  to  the  underworld  every  year.  When  Persephone  returns  from  the  underworld,  Demeter  makes  the  earth  bloom  and  grow  beautiful,  which  is  the  time  we  know  as  Spring  and  Summer.  When  Persephone  returns  to  the  underworld,  Demeter  stops  and  Fall  and  Winter  arrive.

While  Persephone  spends  her  time  in  Hades  which  to  us  earthlings  is  the  period  running  from  November  to  February,  we  often  get  the  urge,  like  bears,  to  hibernate,  eat  all  we  can  and  sleep  waiting  for  Spring  to  come  back  and  bring  us  to  life  once  again.  With  Winter  comes  cold,  windy  and  dry  air  which  causes  our  skin  and  hair  to  become  dry,  chapped  and  crusty.

Causes  can  come  from  inside  our  bodies,  with  the  cold  causing  our  blood  YHVVHOV WR FRQVWULFW VR WKHUH LV OHVV EORRG Ă&#x20AC;RZ DQG ZH WHQG WR GULQN OHVV water.  When  water  content  is  lower  this  leads  to  shrunken,  dry  skin  cells,  ZKLFK FDXVH Ă&#x20AC;DNLQJ DQG LWFKLQHVV ([WHUQDOO\ WKH ORZ KXPLGLW\ LQVLGH DQG outside  buildings  enhances  the  drying  effects.

As  we  spend  more  time  indoors  this  Winter,  especially  January  and  Feb-­ ruary  which  are  the  coldest,  we  can  turn  it  into  a  time  to  take  special  ten-­ der  loving  care  of  our  skin  and  hair,  so  with  the  return  of  the  trim-­ankled  Persephone  and  come  Spring  we  will  still  feel  and  look  good.  Below  we  give  you  some  tips  to  help  you  enjoy  and  beautify  yourself  this  winter:

01/2012 OBTAINER WORLDWIDE

91

LIFESTYLE

Take  Hot  Showers

hair  down,  choose  a  new  style  where  your  hair  is  kept  up  in Â

Take  a  hot  shower  daily.  Avoid  harsh  soap  and  stick  to  a  mild Â

either  a  pony  tail  or  a  bun.  For  both  gals  and  guys,  wearing  a Â

non-­drying  one.  Apply  moisturizer  immediately  to  seal  in Â

VFDUI KDW RU D ZDUP FDS ZLWK HDU Ă&#x20AC;DSV ZLOO GR YHU\ QLFHO\ 7KLV

moisture.

will  protect  it  from  damage  caused  by  harsh,  whipping  windy  weather  and  will  prevent  frost  bite  affecting  your  ears.

Moisturize Choose  a  good  moisturizer  to  suit  your  particular  skin  type.  A Â

Exfoliate  More  in  Winter

good  one  should  form  a  protective  barrier  against  the  environ-­

Central  heating  dries  out  skin  at  this  time  of  year  and  your Â

ment  and  its  elements.  Preparations  which  are  creamier  and Â

VNLQ PD\ ÂżQG LW KDUGHU WR UHWDLQ ZDWHU LQ WKH GHUPLV OD\HU

water-­in-­oil  emulsions  are  much  better  for  Winter.  Skin  tends Â

3UHPDWXUH DJLQJ DQG ÂżQH OLQHV DUH WKH UHVXOW 6NLQ PD\ DOVR

to  become  extremely  irritated.  When  this  happens,  have  some Â

appear  gray  and  puffy.  Increase  exfoliation  to  twice  a  week. Â

extra  heavy  duty  moisturizer  cream  handy.

This  will  remove  dead  cells  and  allow  skin  to  absorb  moisture  more  easily.

Take  Care  of  your  Lips These  are  easily  chapped  and  this  condition  may  be  noticeab-­

Drink  Plenty  of  Water

le.  Use  a  lip  balm  to  keep  them  moisturized  and  prevent  them Â

Get  rid  of  toxins  by  drinking  plenty  of  water.  Adding  lemon Â

from  drying  out.  When  purchasing  a  balm,  remember  a  good Â

to  hot  water  will  do  wonders  not  only  for  your  skin  but  your Â

one  has  Vitamin  E  for  good  elasticity  and  should  create,  like Â

whole  body,  preventing  dehydration  and  detoxing  your  entire Â

your  moisturizer,  a  protective  barrier  against  harsh  elements.

system.  You  have  heard  it  over  and  over  again,  at  least  eight  glasses  a  day  should  do.

Hands  and  Fingers 7KH KLJKHVW FRQFHUQ LQ :LQWHU LV GU\ KDQGV DQG FUDFNLQJ ¿Q-­

Get  Plenty  of  Sleep

gers.  These  conditions  are  made  worse  if  you  come  into  fre-­

While  we  sleep,  the  body  rejuvenates  itself.  Try  to  get  seven  to Â

quent  contact  with  water  and  chemicals.  Winter,  surprisingly, Â

nine  hours  per  night  as  lack  of  adequate  rest  takes  a  toll  on  the Â

causes  water  to  evaporate  very  quickly.  Immediately  after  wa-­

ERG\ ,Q WKH ORQJ UXQ LQVXIÂżFLHQW VOHHS OHDGV WR D ODFN RI VNLQ

shing  your  hands  and  after  coming  out  of  a  bath  or  shower, Â

regeneration,  which  leads  to  skin  aging  faster.

wrap  your  hands  and  body  immediately  in  a  towel.  This  will  SUHYHQW ZKDW LV FRPPRQO\ UHIHUUHG WR DV ³ZLQWHU LWFK´ $V RQH

Slap  on  the  Factor  15

gets  older,  the  likelihood  of  winter  itch  becomes  even  higher. Â

Whether  it  is  cold  or  hot,  snowy  or  cloudy  the  sun  does  not  go Â

Nails  should  not  be  forgotten.  Prevent  them  from  becoming Â

away.  Continue  using  SPF  15  to  protect  against  UVA  and  UVB Â

brittle  by  keeping  them  moist.  The  less  contact  with  water  the Â

as  the  sun  does  age  skin.  You  may  change  to  a  more  hydrating Â

better.  Apply  a  nail  hardener  which  helps  to  protect  and  toug-­

base  for  wintertime...  remember  extra  hydration  does  not  ne-­

hen  them.

cessarily  mean  more  oily  and  there  are  many  formulations  out  there  that  are  oil  free.

Scalp  and  Hair  Care Winter  weather  is  harsh  on  hair.  Breakages  and  limp  strands Â

Organizations  using  the  Direct  Selling  model  are  famous  for Â

are  very  common.  To  maintain,  healthy,  shiny  hair,  keep  it Â

manufacture  and  distribution  of  both  health  supplements  and Â

moisturized  and  choose  a  shampoo  that  is  mild  and  less  harsh. Â

personal  care  products,  often  using  natural  ingredients  that Â

Wash  your  hair  less  frequently  to  keep  in  moisture.  When  out Â

DUH EHQHÂżFLDO WR RXU ERG\ VNLQ DQG KDLU ZRUNLQJ LQ FRQVRUW

shopping  for  shampoo,  look  for  those  enriched  with  vitamins, Â

with  Demeter,  mother  of  the  earth.  We  at  OBTAINER  went Â

avocado  oil,  olive  oil,  and  soy  protein.  Those  labelled  as  mois-­

out  scouring,  and  this  winter  spoil  and  pamper  yourself  with:

turizing  or  nourishing  and  for  use  on  dry  damaged  hair  are Â

Â

good  for  this  time  of  year.  Use  a  leave  in  conditioner  which Â

BeautyLine  from  PM-­International.  This  company  based  in Â

will  keep  your  hair  from  drying  out  and  will  also  help  prevent Â

*HUPDQ\ DQG ZLWK RIÂżFHUV DQG GLVWULEXWLRQ FHQWHUV DURXQG

VWDWLF &XW EDFN RQ EORZ GU\LQJ XVLQJ Ă&#x20AC;DW LURQV DQG RWKHU KHD-­

the  world,  offers  a  line  of  anti-­aging  products  using  the  NTC Â

ting  instruments.  Blow  drying  your  hair  in  winter  causes  it  to Â

complex  which  trigger  skin  rejuvenation,  regeneration  and Â

become  more  susceptible  to  damage  from  the  cold  and  wind. Â

restructuring.  For  people  with  dry  skin  there  is  Sensitive;  for Â

If  you  must  go  outside,  make  sure  your  hair  is  totally  dry.  Fro-­

those  with  more  normal  and  combination  skin,  there  is  Balan-­

zen  hair  breaks  and  has  split  ends.  Also  if  you  like  to  wear  your Â

cing.  The  good  news  is  that  they  are  enriched  with  extracts  of Â

92

OBTAINER WORLDWIDE 01/2012

LIFESTYLE

pineapple,  camomile  to  cleanse  and  clear  the  skin;  green  tea  and  kumquat  with  antioxidant  effects.  Juni  from  XANGO  is  made  using  100  percent  essential  oils  and  the  mangosteen  fruit  from  Southeast  Asia.  They  offer  products  to  cleanse,  refresh  and  nourish  with  clean  and  safe  formulas  that  help  us  take  care  of  mother  earth  at  the  same  WLPH *OLPSVH ;$1*2œV ¿UVW FRPSOHWH VNLQ QXWULWLRQ V\VWHP is  also  built  on  the  science  of  the  mangosteen.  Integrating  per-­ formance  and  safety  into  skin  care.  Glimpse  will  take  care  of  winter  skin  dryness,  helping  restore  your  skin's  healthy  and  radiant  appearance,  increasing  its  resilience.

The  Sonya  Skin  Care  Collection  from  Forever  Living  Products  FRQWDLQV ¿YH HOHPHQWV IRU FOHDQVLQJ PRLVWXUL]LQJ DQG PDLQ-­ taining  overall  skin  health  and  appearance.  Aloe  vera  simp-­ le,  ordinary  and  trusted  has  always  been  there,  protects  skin  from  free  radical  damage  and  promotes  the  skin's  natural  healing  and  so  much  more.  Other  than  aloe,  they  also  contain  fruit  extracts  and  white  tea.

ART  Skin  Care  System  from  Young  Living  Essential  Oils,  of-­ fers  an  effective  skin  care  range  of  day  moisturizer,  cleanser  and  night  care  cream.  Young  Living  uses  aromatic  oils  fran-­ kincense  and  sandalwood.  Essential  oils  work  holistically,  addressing  the  mind,  body  and  soul.  Sandalwood  oil  has  VWRRG WKH WHVW RI WLPH DQG EHQHÂżWV GU\ DQG QRUPDO VNLQ E\ balancing  sebum  production,  heals  scars  and  stretch  marks.  Frankincense  heals  chapped  and  mature  skin.  Â

Â

 Arbonne's  FC5  presents  the  innovative  Swiss  Skin  Care  line,  manufactured  using  fresh  cell  technology.  Vital  cell  phytonu-­ trients  are  encapsulated  to  keep  them  fresh,  pure  and  potent.  2ULJLQDOO\ IURP 6ZLW]HUODQG WKH\ FRQWDLQ QXWULHQWV RI ¿YH fruits  and  vegetables  that  preserve  the  youthful  radiance  of  KHDOWK\ ORRNLQJ VNLQ SURYLGLQJ EHQH¿FLDO K\GUDWLRQ FOHDQ-­ VLQJ H[IROLDWLRQ DQG PRLVWXUL]LQJ ZLWK WKH DGGHG EHQH¿W RI UVA  and  UVB  protection.

As  Persephone  continues  to  rule  the  depths  of  the  earth  mournful  this  Winter,  we  await  her  to  strive  upwards  to  the  all-­animated  light,  when  she  returns  once  again  to  Olympus  and  to  her  mother  Demeter.  Persephone,  who  has  eaten  of  the  SRPHJUDQDWH FRPHV EDFN DV WKH IUXFWLÂżHG Ă&#x20AC;RZHU LQ 6SULQJ WR nourish  men  and  animals  once  again  with  her  fruit.  The  mel-­ WLQJ RI IUR]HQ ODQGVFDSHV DQG ODNHV WKH EORRPLQJ RI Ă&#x20AC;RZHUV the  return  of  humming  bees,  chirping  blue  and  red  robins.  Life  will  be  re-­born  and  Spring  will  soon  be  with  us,  yet  again.

01/2012 OBTAINER WORLDWIDE

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BACKGROUND

Direct Selling Associations in Europe

Do Too Many Cooks Really Spoil the Broth?

The  bright  incandescent  radiance  of  the  direct  selling  indus-­ try  has  always  been  slightly  obscured  by  an  ominous  unpro-­ pitious  shadow  that  threatens  to  wreak  havoc  on  this  thriving  industry.  This  dark  spot  hovering  above  our  industry  seems  to  be  fueled  by  the  ill-­derived  equation  seemingly  proving  direct  selling  plus  company  A  equals  pyramid  scheme.  How  can  we  dispel  this  shadow  once  and  for  all?  This  has  been  something  on  the  minds  of  many  for  years.  Direct  Selling  Associations  (DSAs)  are,  generally  speaking,  re-­ JLRQ RU FRXQWU\ VSHFLÂżF DXWKRULWDWLYH ERGLHV IRXQGHG ZLWK WKH main  aim  of  lobbying  for  the  industry,  attempting  to  diminish  the  spate  of,  for  the  most  part,  unfounded  suspicions  and  high-­ OLJKW WKH WUXWK DERXW WKH ÂłHVRWHULF´ LQGXVWU\ '6$V DLP WR UHSUH-­ sent  companies  working  within  the  industry  and  strive  to  have  legislation  put  in  place  to  support  the  direct  selling  sector,  while  providing  distributors,  prospects  and  indeed  members  of  the Â

tributors  and  customers  with  information  and  support  on  all Â

JHQHUDO SXEOLF ZLWK LQGXVWU\ VSHFLÂżF LQIRUPDWLRQ ,Q VKRUW VXFK

things  related  to  the  industry.  Local  DSAs  are  so  important Â

associations  lobby  for  overall  transparency  and  understanding Â

as  MLM  and  direct  selling  legislation  can  differ  hugely  from Â

within  the  direct  selling  industry  and  seek  to  represent  the  in-­

one  country  to  another.  For  example,  in  one  country  it  may Â

dustry  at  a  national  and  sometimes  even  international  level.

be  perfectly  acceptable  for  a  company  with  a  multi-­level  mar-­ keting  (MLM)  plan  to  pay  commission  in  US  dollars  via  bank Â

There  is  one  entity  that  acts  as  an  international  umbrella  orga-­

wire,  cross  a  boarder  and  this  procedure  could  very  well  land Â

nization  for  the  direct  selling  industry,  namely  the  World  Fed-­

\RX ZLWK TXLWH D OHQJWK\ SULVRQ VHQWHQFH RU ÂżQH RU HYHQ ERWK

eration  of  Direct  Selling  Companies  (WFDSA).  The  WFDSA  was Â

Therefore,  transparency  of  information  on  an  international Â

founded  in  1978  as  a  non-­governmental  voluntary  organization Â

level  is  every  bit  as  important  as  transparency  on  a  local  level, Â

with  the  aim  of  representing  the  direct  selling  industry  glob-­

especially  in  the  world  we  live  in  today.

ally  as  a  federation  of  national  Direct  Selling  Associations.  To-­ day,  the  WFDSA  consists  of  more  than  60  national  DSAs  from Â

But  what  happens  when  two  (or  more)  organizations  spring Â

across  the  entire  globe  acting  as  a  trusted  global  resource  for Â

up  in  one  region,  both  considering  themselves  the  â&#x20AC;&#x153;chief  lob-­

information  on  direct  selling;  developing,  maintaining  and  pro-­

E\LVW´ IRU WKH GLUHFW VHOOLQJ LQGXVWU\ LQ WKDW UHJLRQ" &DQ WZR

moting  the  highest  global  standards  for  responsible  and  ethical Â

organizations  lobbying  for  a  common  cause  really  be  ben-­

conduct  and  advocating  the  industryâ&#x20AC;&#x2122;s  positions  and  interest Â

H¿FLDO RU GRHV LW GR PRUH KDUP WKDQ JRRG VKURXGLQJ DQ DO-­

ZLWK JRYHUQPHQWV PHGLD DQG NH\ LQĂ&#x20AC;XHQFHUV $OWKRXJK KDY-­

ready  somewhat  tarnished  industry  in  an  ominous  darkness? Â

ing  a  global  entity  representing  the  direct  selling  industry  on Â

Within  the  framework  of  the  European  Union  (EU)  actually Â

an  international  level  is  advantageous,  other  smaller  region Â

two  Direct  Selling  Associations  exist;  namely  Direct  Selling Â

VSHFLÂżF DVVRFLDWLRQV DUH MXVW DV LPSRUWDQW ZKHQ LW FRPHV WR

Europe  (DSE)  and  SELDIA.  SELDIA,  the  oldest  of  the  two  as-­

representing  and  lobbying  for  the  interests  of  the  industry  at  a Â

sociations,  was  founded  in  1968  by  the  national  direct  sell-­

³ORFDO´ OHYHO 0DQ\ FRXQWULHV DURXQG WKH JOREH FXUUHQWO\ KDYH

ing  associations  from  the  United  Kingdom,  Germany,  France, Â

WKHLU RZQ FRXQWU\ VSHFL¿F '6$ ZKLFK SURYLGHV SURVSHFWV GLV-­

Belgium  and  Italy  and  was  then  known  as  the  â&#x20AC;&#x153;FĂŠdĂŠration  de Â

94

OBTAINER WORLDWIDE 01/2012

BACKGROUND

OD 9HQWH HW GX 6HUYLFH i 'RPLFLOH´ )(96' ,Q WKH DV-­

ing,  which  in  effect  is  a  highly  criticized  form  of  direct  selling? Â

sociation  underwent  a  name  change  to  â&#x20AC;&#x153;Federation  of  Euro-­

Despite  this,  no  one  can  argue  that  the  core  message  isnâ&#x20AC;&#x2122;t  ad-­

SHDQ 'LUHFW 6HOOLQJ $VVRFLDWLRQV´ )('6$ UHĂ&#x20AC;HFWLQJ WKH VR-­

mirable  -­  just  what  the  industry  needs,  something  which  will Â

ciopolitical  situation  in  the  eurozone  at  the  time.  At  this  stage, Â

help  improve  the  image  of  the  industry  while  supporting  com-­

the  association  represented  some  15  member  DSAs.  Today, Â

pany  and  distributor  alike.  However,  if  we  take  a  closer  look  at Â

SELDIA  boasts  some  27  member  associations  and  13  mem-­

things,  arenâ&#x20AC;&#x2122;t  these  interests  just  a  tad  similar  -­  if  not  identi-­

ber  companies.  Earlier  this  year,  the  association  announced Â

FDO WR WKRVH RI WKH RWKHU RUJDQL]DWLRQ ÂżYH PLQXWHV GRZQ WKH

two  major  changes.  From  then  on,  the  association  was  to  be Â

road?  After  all,  SELDIA  considers  itself  to  be  an  organization Â

NQRZQ DV 6(/',$ UHĂ&#x20AC;HFW-­

which  aims  to  promote  direct  selling  as  â&#x20AC;&#x153;a  dynamic  and  reli-­

ing  the  associations  decision Â

able  channel  of  distribution  aiming  at  the  satisfaction  of  the Â

to  adopt  a  new  Code  of  Ethics Â

consumers  and  direct  sellers,  in  a  trustworthy  and  secure  en-­

and  a  new  Code  Administrator Â

YLURQPHQW IRU ERWK SDUWLHV ´ ,V WKLV QRW VLPSO\ D FDVH RI GLIIHU-­

to  aid  in  the  resolution  of  dis-­

ent  words,  same  message?

putes  between  customers  and  companies.  An  interview  with Â

Let  us  delve  a  little  deeper  into  this  and  explore  the  differ-­

Mr  Philippe  Jacqueinet,  chair-­

ences  -­  or  rather  similarities  -­  between  both  organizations  by Â

man  of  SELDIA,  on  the  ins  and Â

way  of  an  example.  When  the  European  Union  released  its Â

outs  of  the  changes  can  be  read Â

proposal  for  the  Consumer  Rights  Directive,  both  organiza-­

in  the  6th  issue  of  OBTAINER Â

tions  responded  by  submitting  proposition  papers  outlining Â

WORLDWIDE  (see  OBTAINER Â

recommendations  on  behalf  of  the  direct  selling  sector.  Al-­

 archive).

though  both  of  these  proposition  papers  differ  slightly,  one  could  argue  that  the  core  message  being  conveyed  by  both  or-­

In  comparison,  the  second  or-­

ganizations  was  identical.  Both  papers  wanted  to  see  a  right  to Â

ganisation  representing  the Â

withdrawal  commence  at  the  moment  of  the  signature  of  the Â

interests  of  the  direct  selling Â

contract,  both  highlighted  that  direct  selling  should  be  treated Â

industry  in  Europe  -­  DSE  -­  is, Â

equally  to  other  forms  of  retail  and  expressed  their  displea-­

relatively-­speaking,  quite  new.  The  DSE  was  founded  in  2007 Â

sure  at  pejorative  terms  including  the  words  â&#x20AC;&#x153;pressure  sell-­

by  the  national  direct  selling  associations  from  Germany,  Bel-­

LQJ´ EHLQJ XVHG ZKHQ UHIHUULQJ WR WKH LQGXVWU\ ERWK DJUHHG

gium,  Austria  and  Switzerland  and  represents  the  interests  of Â

on  money  thresholds,  in  short,  both  lobbied  for  a  just,  level Â

5  DSAs  and  12  companies.  The  DSE  was  founded  with  the  ex-­

SOD\LQJ ÂżHOG IRU GLUHFW VHOOLQJ LQ (XURSH

clusive  role  of  â&#x20AC;&#x153;representing  the  interests  of  the  sustainable,  ethical  and  customer-­orientated  direct  selling  industry  in  the Â

However,  one  must  pose  the  question,  would  a  single  proposi-­

(8 ´ $V LW KDSSHQV ERWK WKH '6( DQG 6(/',$ DUH EDVHG LQ

WLRQ SDSHU IURP D ³XQL¿HG´ 'LUHFW 6HOOLQJ $VVRFLDWLRQ QRW KDYH

%UXVVHOV %HOJLXP $QG WR WRS WKLQJV RII ERWK RI¿FHV DUH OR-­

carried  more  weight  particularly  at  European  level.  Two  prop-­

cated  no  further  than  5  minutes  away  from  each  other  -­  the Â

osition  papers  with  essentially  the  same  message  being  sent Â

mind  boggles.  As  is  clear  to  see  SELDIA  is  the  larger  of  the Â

from  two  separate  entities  claiming  to  be  the  authoritative Â

two  organizations,  boasting  more  member  companies  and  or-­

body  for  direct  selling  in  Europe  is  likely  to  have  sent  mixed Â

ganizations  and  has  a  more  exhaustive  history.  Why  then,  one Â

messages  to  Europe,  perhaps  adding  an  air  of  confusion  to  an Â

might  ask,  was  the  DSE  even  formed?  DSEâ&#x20AC;&#x2122;s  answer  to  this  is Â

LQGXVWU\ VR DOUHDG\ VKURXGHG LQ ³P\VWHU\ ´ DQ LQGXVWU\ VRPH

as  follows:  â&#x20AC;&#x153;Even  though  there  are  two  associations,  the  in-­

people  already  fail  to  understand.

terests  they  represent  are  immensely  different.  DSE  members  decided  to  create  DSE  in  2007  in  order  to  distance  themselves Â

Direct  selling  associations  are  supposed  to  act  as  a  lighthouse, Â

from  any  illegal  or  criticized  form  of  direct  selling  and  to  build Â

extending  a  warm  welcoming  light  to  companies  and  individ-­

an  association  that  would  better  protect  and  represent  their Â

uals,  attempting  to  protrude  the  ominous  unpropitious  dark-­

reputations  and  the  interests  of  sustainable  and  ethical  direct Â

ness  that  surrounds  the  industry.  Would  the  industry  -­  at  least Â

VHOOLQJ FRPSDQLHV ´ +RZHYHU LV '6( WUXO\ LQ D SRVLWLRQ WR GLV-­

in  Europe  -­  be  better  represented  by  a  solitary  association, Â

tance  themselves  from  â&#x20AC;&#x153;any  illegal  or  criticized  form  of  direct Â

should  DSE  and  SELDIA  merge,  what  is  the  opinion  of  deci-­

VHOOLQJ´ GRHVQœW DW OHDVW RQH RI WKHLU PHPEHU DVVRFLDWLRQV 'L-­

sion-­makers  in  Europe  -­  these  are  all  questions  that  to-­date Â

rect  Selling  Association  of  Germany  (BDD),  for  example  -­  have Â

remain  unanswered.  However,  a  lighthouse  is  only  as  good  as Â

member  companies  which  operate  using  multi-­level  market-­

the  strength  and  direction  of  the  light  it  beams  out.

01/2012 OBTAINER WORLDWIDE

95

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L

ars  and  Birgit  Weskott  have  been  happily  married  to  each  other  for  17  years,  they  have  two  lovely  daughters  and  from  the  very  outset  of  their  marriage  theyâ&#x20AC;&#x2122;ve  understood  how  important  it  is  to  work  together.  And  since  they  know  that  as  a  duo  they  can  achieve  lots  more  than  theyâ&#x20AC;&#x2122;d  be  able  to  perform  on  their  own,  theyâ&#x20AC;&#x2122;ve  found  an  ideal  partner  in  NUMONDU  for  realizing  their  goals  and  desires  with  fun, Â

MR\ DQG WKH OLIHVW\OH GULQN ´1XPRQGX $oDL ´ 7KH SRZHU RI WKH HQHUJ\ GULQN from  Dusseldorf-­based  NUJMONDU  GmbH  gives  both  of  them  the  strength  they  need  to  build  up  a  network  marketing  organization  in  addition  to  doing  their  day  jobs. /DUV :HVNRWW LV DFWLYH IXOO WLPH LQ WKH ÂżHOG RI FRPPHUFLDO PDQDJHPHQW and  Birgit,  who  has  been  a  consultant  with  the  Cologne-­Bonn  Savings  Bank  (Sparkasse  KĂśln-­Bonn)  since  1989,  has  been  working  part-­time  since  the  birth  of  her  daughters.  The  demands  of  their  jobs  and  their  work  in  the  family  and  in  their  house  near  Cologne  also  already  pose  such  a  considerable  workload  that  the  two  of  them  have  to  cope  with  them  together.  But  for  both  of  them  itâ&#x20AC;&#x2122;s  already  been  clear  for  years  that  with  their  jobs  they  earn  just  about  enough  of  what  they  need  for  a  good  life  with  a  house,  vacations  and  a  good  education  for  their  children.  But  Lars  and  Birgit  Weskott  still  have  RWKHU GUHDPV WKH\ÂśG UHDOO\ OLNH WR IXOÂżOO DQG DUH SUHSDUHG WR ZDON WKH IDPHG ÂłH[WUD PLOH´ IRU WKHP )RU H[DPSOH ERWK RI WKHP ORYH WUDYHOLQJ DQG ZLWK Âł&OHPHQWLQFKHQ ´ their  trusty  1970  model  VW  Beetle  theyâ&#x20AC;&#x2122;ve  already  undertaken  trips  beyond Â

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the  Arctic  Circle  â&#x20AC;&#x201C;  and  it  has  faithfully  upheld  the  old  VW  slogan  from  the  SRVW ZDU ERRP SHULRG ³,W UXQV DQG UXQV DQG UXQV ´ 7ZR \HDUV DJR &OHP-­ entinchen  â&#x20AC;&#x201C;  the  name  comes  from  the  color  of  the  paintwork,  which  is  called  ³FOHPHQWLQH´ ± UHFHLYHG D QHZ PDNH RYHU ± LW ZDV FRPSOHWHO\ GLVPDQWOHG UHVWRUHG DQG UHFHLYHG D QHZ SDLQW MRE 6R &OHPHQWLQFKHQ ZLOO GH¿QLWHO\ UHWDLQ LWV SODFH LQ WKH :HVNRWW )DPLO\¶V Ã&#x20AC;HHW RI YHKLFOHV HYHQ LI WKH\¶UH DOUHDG\ GULY-­ ing  their  next  motorized  dream,  a  VW  California  campervan,  they  can  use  WR ¿QDOO\ XQGHUWDNH DOO WKH WULSV WKDW DUH VWLOO RQ WKHLU YDFDWLRQ OLVW )RU OHYHO KHDGHG FDOFXODWRUV DQG FOHDU KHDGV LW¶V ORJLFDO WKDW WKH ³H[WUD PLOH´ FDQ¶W FRQVLVW RI GRLQJ ³HYHQ PRUH RI WKH VDPH´ ,Q RWKHU ZRUGV RYHUWLPH RU D second  job  where  once  again  you  exchange  your  living  time  for  money.

7KH FRQFHSW IRU D VXFFHVVIXO ³H[WUD PLOH´ LV RIIHUHG E\ QHWZRUN PDUNHWLQJ since  through  this  type  of  work  itâ&#x20AC;&#x2122;s  possible  to  build  up  a  passive  income  with  QR XSSHU OLPLW DQ LQFRPH WKDW JURZV ZLWK WLPH VR WKDW \RX FDQ IXO¿OO HYHU greater  desires  and  more  ardent  dreams.  So,  when  in  the  mid-­1990s  they  were  approached  by  Ralf  Nusch,  who  is  today  NUMONDU  sponsor,  both  Lars  and  Birgit  immediately  fell  in  love  with  this  business  opportunity  and  also  really  got  cracking  straightaway.  But  like  so  many  other  people  they  had  WR GLVFRYHU WKDW WKH VHOHFWLRQ RI WKH ³ULJKW QHWZRUN´ LVQ¶W TXLWH VR VLPSOH :LWK WKHLU ¿UVW FRPSDQ\ WKH SURGXFWV ZHUH DGPLWWHGO\ RI JRRG TXDOLW\ EXW WKH marketing  plan  was  no  longer  up-­to-­date  â&#x20AC;&#x201C;  and  with  their  second  try  which  ZDV LQ WKH ¿HOG RI ,QWHUQHW VHUYLFHV WKH\ KDG WKH ELWWHU H[SHULHQFH WKDW DQ American  company  can  suddenly  withdraw  from  the  European  market  and  simply  leave  their  partners  here  on  the  verge  of  collapse.

But  those  who  want  to  be  successful  in  network  marketing  have  to  go  through  such  experiences  and  grow  from  them.  And  so  despite  these  ³VHWEDFNV´ /DUV :HVNRWW QHYHU OHW KLPVHOI WR EH GLYHUWHG IURP WKLV EXVLQHVV model  â&#x20AC;&#x201C;  he  always  kept  an  ear  on  the  pulse  of  the  networking  industry  and  continued  to  search  for  a  company  where  everything  checked  out.  Birgit  GHDOW ZLWK WKHVH ¿UVW H[SHULHQFHV DV D QHWZRUNHU ZLWK OHVV RSWLPLVP DQG initially  she  turned  her  back  on  this  business  idea  completely.  However,  for  her  at  this  time  it  was  also  the  case  that  the  children  were  still  very  small  and  demanded  a  lot  of  her  time  and  attention.  And,  of  course,  Birgit  wanted  ¿UVW DQG IRUHPRVW WR VDWLVI\ WKH QHHGV RI KHU FKLOGUHQ DQG DV D UHVXOW GLGQ¶W have  any  time  anymore  to  invest  in  projects  that  ultimately  â&#x20AC;&#x153;vanish  into  thin  DLU´ DQG VLPSO\ GRQ¶W EULQJ LQ WKH SDVVLYH LQFRPH WKDW LV QRZ WKH REMHFW RI ³QHWZRUNLQJ ´ But  with  the  Cologne  Carnival  in  2011  the  tide  turned  for  both  of  them  and  everything  turned  out  differently  â&#x20AC;&#x201C;  and  above  all  better  â&#x20AC;&#x201C;  than  expected.  :KDW KDSSHQHG ZDV WKDW DW WKLV FDUQLYDO 5DOI 1XVFK JDYH WKHP WKHLU ¿UVW 18021'8 FDQV WR GULQN DQG LW SURGXFHG D ³ERRVW ´ (YHQ LQ WKH FDVH RI Birgit,  who  hadnâ&#x20AC;&#x2122;t  dealt  with  questions  of  distribution  and  network  market-­ LQJ DW DOO IRU D ORQJ WLPH %XW WKH\ UHFHLYHG WKHLU ¿UVW FDQ RI 18021'8 LQ a  situation  where  lack  of  energy  was  the  number  one  problem Lars  and  Birgit  Weskott  are  passionate  musicians  who  demonstrate  their  PXVLFDO WDOHQW ZLWK WKH EDQG ³6DOPDFDEDQD ´ ,Q DGGLWLRQ /DUV LV DOVR WKH GUXPPHU ZLWK WKH ³:HOOLQJWRQV ´ $W WKH &RORJQH &DUQLYDO ERWK RI WKHP were  playing  with  their  band  Salmacabana  into  the  famous  â&#x20AC;&#x153;afternoon  low  SRLQW´ $QG SUHFLVHO\ DW WKLV PRPHQW 5DOI 1XVFK FRQMXUHG WZR FDQV

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of NUMONDU out of his hat and with them he helped the Weskotts to ¿QG QHZ HQHUJ\ DQG FDUQLYDO VSLULW ZLWKLQ PLQXWHV 8QWLO WKLV PRPHQW Lars and Birgit had never even dreamed of pepping themselves up with commercially available energizers and so they always had to make do with coffee. During a trip when they were young both of them had been confronted with the grim effects of unhealthy energy drinks because many \RXQJ SHRSOH ³SXPSHG WKHPVHOYHV XS ZLWK HQHUJ\ VZLOO´ ± WR XVH /DUV Weskott’s words – and then suffered total collapse at some stage or other. %XW D KHDOWK\ HQHUJ\ GULQN EDVHG RQ WKH IDVKLRQDEOH DoDL EHUU\ IURP the Amazon Region, without taurine and glucuronolactone, and with the long-­lasting energy of isomaltulose instead? That was a product that appealed to both of them. And not four weeks later they were also completely convinced of the concept worked out by Ali Coban, the founder of the Dusseldorf company NUMONDU GmbH: hybrid marketing.

In addition to the product Lars und Birgit Weskott were also convinced by the clearly structured method of operation made possible using NUMONDU’s tools. As well as building up a network, they can also work in the hotel and catering industry and so far they’ve been able to awaken the enthusiasm of numerous very good and well-­known hotels, restau-­ rants and bars for the premium energy drink. These then function as ³RSLQLRQ IRUPHUV´ LQ EXLOGLQJ XS WKH QHWZRUN 7KLV LV ZKHUH /DUV DQG %LUJLW UHDS WKH EHQH¿W RI WKHLU SUHYLRXV H[SHULHQFH LQ QHWZRUN PDUNHWLQJ 7KH\ NQRZ WKH VLJQL¿FDQFH RI WKH ,QWHUQHW DQG XVH WKH QXPHURXV WRROV WKDW 18021'8 PDNHV DYDLODEOH WR LWV SDUWQHUV LQ WKLV ¿HOG 7KH\ NQRZ how important it is to work in a structured and at the same time commit-­

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WHG PDQQHU WR ÂłNHHS LQ WRXFK´ ZLWK SHRSOH DQG \HW DFFHSW WKHLU UHIXVDOV They  know  that  thereâ&#x20AC;&#x2122;s  no  better  advertising  than  the  product  itself  and  so  they  use  the  NUMONDU  Energy  Box  System.  They  know  that  only  a  systematic  approach  to  work  will  also  lead  to  the  goal.  And  for  Lars  and  Birgit  Weskott  this  goal  is:  a  lucrative  and  secure  passive  income!

That  is  precisely  what  is  possible  with  NUMONDU  and  for  that  itâ&#x20AC;&#x2122;s  worth  hitting  the  ground  running  and  giving  it  your  all.  And  so  for  both  of  them  itâ&#x20AC;&#x2122;s  completely  natural  that  at  the  moment  thereâ&#x20AC;&#x2122;s  little  time  for  their  numerous  hobbies  â&#x20AC;&#x201C;  from  hiking  via  reading  and  making  music  to  their  commitment  to  the  scouts  movement.  They  tackle  the  challenges  WRJHWKHU DOZD\V UHPDLQ Ă&#x20AC;H[LEOH DQG VKDUH WKH ZRUN VR WKDW DW WKH HQG WKH maximum  success  will  be  achieved.  The  two  of  them  support  each  other  as  much  as  possible  because  they  know  how  important  it  is  in  network  marketing  that  a  couple  work  together  as  a  team.  And  with  NUMONDU  Lars  and  Birgit  are  able  to  work  just  the  way  they  prefer  to  work:  together  and  with  combined  forces.

Their  collaboration  with  their  sponsor  Ralf  Nusch  is  also  very  impor-­ WDQW IRU WKHP 7RJHWKHU ZLWK WKH Âł(QHUJ\ 0DVWHU´ WKH Âł(QHUJ\ 'XR´ IRUPV ZKDW \RX FRXOG FDOO WKH Âł'\QDPLF 3RZHU 7ULR ´ ZKLFK LV ÂłFUHDWLQJ D VWLU´ both  in  the  Cologne  networking  scene  and  in  the  catering  and  party  scene.  Together  they  have  found  in  NUMONDU  the  company  that  offers  them  exactly  what  theyâ&#x20AC;&#x2122;ve  spent  a  long  time  looking  for:  A  stable  and  constantly  increasing  passive  income.  And  the  necessary  power  that  is  absolutely  necessary  to  build  an  organization  in  network  marketing  is  delivered  punc-­ WXDOO\ WR WKHLU KRPH HYHU\ PRQWK ZLWK IUHVK WUD\V RI Âł1XPRQGX $oDL ´

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MonaVie Makes History As It Launches MonaVie 2.0 in Dallas, Texas

global  brand  that  thing  in  every  market. Â

means  the  same  MVP,  which  has  been Â

created  by  some  of  the  most  successful  distributors  in  the  world,  does  just  that.  It  will  unify  and  strengthen  our  company,  DQG ZLOO EH NH\ WR WKH QH[W SKDVH RI RXU VWUDWHJLF JURZWK ´  In  Dallas,  MonaVie  launched  a  new  product  line  called  MonaVie  Nutritional  Chemistryâ&#x201E;˘.  The  amazing  products  are  designed  to Â

MonaVie made history in January when it launched the â&#x20AC;&#x153;next generationâ&#x20AC;? of the company called MonaVie 2.0.

More than 3,000 distributors flocked to Dallas from January 13-14 to hear the announcement and participate in the festivities.

meet  each  personâ&#x20AC;&#x2122;s  individual  unique  nutritional  needs..  Larsen  was  so  excited  about  the  new  program  and  products  because  he  genuinely  believes  that  this  groundbreaking  new  program  can  and  will  improve  millions  of  lives.  â&#x20AC;&#x153;We  invite  every-­ one  to  join  with  us,  as  we  position  ourselves  to  make  history  once  DJDLQ GXULQJ ´ KH VDLG  What  does  the  new  product  line  consist  of,  and  what  does  the  new  training  program  contain?  Read  on  for  the  exciting  details.

MonaVie Nutritional Chemistryâ&#x201E;˘ â&#x20AC;&#x201C; Providing Personalized Nutritional Support through MonaVie Elementsâ&#x201E;˘

OBTAINER  was  able  to  speak  with  company  insiders  and  exec-­

â&#x20AC;&#x153;Todayâ&#x20AC;&#x2122;s  consumers  are  looking  for  ways  to  personalize  every-­

utives  to  get  the  best  information  about  the  event  and  the  new Â

WKLQJ WKH\ EX\ ´ VD\V 0RQD9LH &KLHI 0DUNHWLQJ 2I¿FHU -HII

products  and  business  plan  presented  at  the  meeting.  All  of  the Â

Cohen.  There  is  no  more  important  area  to  offer  customizable Â

innovations  launched  in  Dallas  are  likely  to  leave  an  impressive Â

options  than  with  products  that  provide  optimal  nutritional Â

mark  on  the  industry.

support.  Thatâ&#x20AC;&#x2122;s  the  idea  behind  MonaVieâ&#x20AC;&#x2122;s  revolutionary  new Â

Â

product  platform  called  MonaVie  Nutritional  Chemistry.

Headlining  the  innovations  in  Dallas  was  MVP,  the  companyâ&#x20AC;&#x2122;s Â

Â

new   univerasal  training  program  knonw  as  MVP  (MonaVie Â

According  to  Cohen,  MonaVie  Nutritional  Chemistry  will  make Â

Values  People.  MonaVie  Founder,  Chairman  and  CEO  Dallin Â

it  easy  for  consumers  to  address  their  unique  nutritional  needs. Â

/DUVHQ VD\V WKDW 093 LV D ¿UVW LQ WKH GLUHFW VDOHV LQGXVWU\²DQ

In  tandem  with  the  products,  MonaVie  introduced  a  new  online Â

enterprise-­wide  training  system  developed  by  the  company Â

nutritional  assessment  tool  known  as  Health  Matchâ&#x201E;˘.  This  deliv-­

in  collaboration  with,  and  through  the  support  of,  all  its  top Â

ers  individual  personalized  product  recommendations  and  helps Â

distributor  leaders.  â&#x20AC;&#x153;When  we  started  MonaVie  seven  years Â

LQGLYLGXDOV LGHQWLI\ VSHFLÂżF QHHGV LQ WKUHH HDV\ VWHSV

DJR ´ VDLG /DUVHQ ³ZH OHIW WKH UHVSRQVLELOLW\ RI HGXFDWLRQ DQG

Â

training  to  our  distributors,  and  it  worked  very  well.  Today,  as Â

Along  with  MonaVie  Nutritional  Chemistry  comes  MonaVie Â

a  global  company  with  operations  in  more  than  20  countries Â

Elementsâ&#x201E;˘,  a  product  line  that  facilitates  customized  nutrition. Â

managed  by  seven  regional  presidents,  we  felt  it  was  time  to Â

Delivered  in  easy-­to-­use  packets  and  produced  using  the  latest Â

bring  the  company  together  under  one  system,  and  to  create  a Â

VFLHQWLÂżF UHVHDUFK DQG WHFKQRORJ\ (OHPHQWV FRPH LQ GHOLFLRXVO\

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powerful  powders  and  are  formulated  to  provide  essential  health Â

glucose  metabolism  to  help  maintain  healthy  blood  sugar  levels. Â

EHQHÂżWV VXSSRUWLQJ D PXOWLWXGH RI DJH JHQGHU VSHFLÂżF QHHGV

$ GHOLFLRXV DQG HIÂżFDFLRXV VXSSOHPHQW 0RQD9LH */ IHDWXUHV

Using  them  could  not  be  simpler.  Simply  add  water  or  even  mix Â

banaba  leaf  and  green  coffee  bean  extracts,  as  well  as  chromium. Â

it  with  one  of  MonaVieâ&#x20AC;&#x2122;s  juices  or  the  MonaVie  RVL  shake.  All Â

Known  for  their  ability  to  promote  healthy  glucose  levels,  these Â

of  these  new  Elements  will  be  delivered  in  an  attractive,  self-­

powerful  ingredients  help  the  body  naturally  accept  and  convert Â

dispensing  box,  providing  easy  access  to  an  individualâ&#x20AC;&#x2122;s  daily Â

JOXFRVH PRUH HIÂżFLHQWO\

nutritional  needs.

Â

Â

The  products  are  initially  available  in  the  US,  Canada  and  Puerto Â

These  new  Elements  boost  the  bioavailability  of  each  productâ&#x20AC;&#x2122;s Â

Rico,  and  will  become  available  in  other  markets  throughout  2012.

vitamins,  minerals  and  antioxidants.  Cohen  says  that  this  is  called Â

Â

the  MonaVie  BioEssenceâ&#x201E;˘  promise.

Triple your health benefits with MonaVie MX

ÂŽ

 2%7$,1(5 ZDV LQIRUPHG WKDW WKH FRPSDQ\ LV ¿UVW LQWURGXFLQJ

Another  important  part  of  the  MonaVie  2.0  launch  is  the  intro-­

¿YH (OHPHQWV ZLWK WKH ODXQFK RI 1XWULWLRQDO &KHPLVWU\ $GGL-­

GXFWLRQ RI 0RQD9LH 0; $ QHZ EOHQG RI 0RQD9LHÂśV Ă&#x20AC;DJVKLS

WLRQDO (OHPHQWV DUH SODQQHG LQ WKH IXWXUH 7KH ÂżYH (OHPHQWV DUH

health  juice  products,  this  3-­in-­1  juice  cocktail  combines  the Â

below:

KHDOWK EHQHÂżWV RI 0RQD9LH (VVHQWLDOÂŽ,  MonaVie  ActiveÂŽ  and Â

Â

MonaVie  (M)munÂŽ  into  one  powerful,  mouthwatering   formula. Â

Â&#x2021; 0HQÂśV 9LWDPLQV 0LQHUDOV

%XUVWLQJ ZLWK IUXLW Ă&#x20AC;DYRQRLGV WKLV KHDOWK DQG ZHOOQHVV GULQN

)HDWXULQJ HVVHQWLDO YLWDPLQV DQG PLQHUDOV DOO DW HIÂżFDFLRXV

offers  a  broader  array  of  antioxidants  than  ever  before  with  19 Â

levels),  MonaVie  MNâ&#x201E;˘  is  a  total  body  health  Element  that Â

fruits  and  11  vegetables.

increases  performance  and  vitality.  MN  ingredients,  including Â

Â

Vitamin  E  and  selenium,  have  been  shown  to  support  prostate Â

Formulated  with  MonaVie  BioEssenceâ&#x201E;˘  for  greater  bioavailabil-­

health.  Calcium,  Vitamin  D  and  Vitamin  E,  ingredients  in  MN, Â

LW\ DQG $oD9LHÂ&#x152; WKH SXUHVW PRVW SRWHQW IRUP RI DoDL DYDLODEOH

have  also  been  shown  to  support  heart  health.

this  new  juice  blend  also  features  glucosamine  to  increase  joint Â

Â

PRELOLW\ DQG Ă&#x20AC;H[LELOLW\ DQG :HOOPXQHÂŽ,  which  has  been  clinically Â

Â&#x2021; :RPHQÂśV 9LWDPLQV 0LQHUDOV

shown  to  strengthen  the  bodyâ&#x20AC;&#x2122;s  immune  defenses.

Designed  especially  for  women,  MonaVie  WMâ&#x201E;˘  is  a  health-­

Â

promoting  Element  featuring  25  essential  vitamins  and  miner-­

Cohen  recommends  that  consumers  use  MX  as  a  powerful  daily Â

DOV DOO DW HIÂżFDFLRXV OHYHOV LQFOXGLQJ ,URQ WKDW SURWHFWV DQG

nutritional  to  which  MonaVie  Elements  are  added  to  strengthen  and Â

nourishes  cells.

FXVWRPL]H WKH VSHFLÂżF QXWULWLRQDO VXSSRUW HDFK LQGLYLGXDO PD\ QHHG

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New Universal Training System MVP To Unify and Support Global Distributor Network

Since  nutrients  are  the  building  blocks  of  a  childâ&#x20AC;&#x2122;s  health,  Mona-­ 9LH SURYLGHV HVVHQWLDO YLWDPLQV DQG PLQHUDOV DOO DW HIÂżFD-­ cious  levels),  creating  a  solid  foundation  to  build  on.  Designed Â

Perhaps  one  of  the  most  exciting  aspects  of  the  new  2.0  program Â

especially  to  meet  the  growing  needs  of  kids,  this  deliciously  fun Â

is  the  new  training  system  already  mentioned.  MVP  helps  distrib-­

formula  provides  the  essential  nutrients  needed  to  strengthen  the Â

utors  achieve  their  limitless  potential  by  helping  them  maximize Â

immune  system,  develop  healthy  bones  and  teeth,  and  correct Â

their  success.  Distributors  in  Dallas  were  trained  on  how  to  utilize Â

QXWULWLRQDO GHÂżFLHQFLHV

and  implement  the  new  system  and  were  excited  to  put  it  into  practice.

Â&#x2021; %UDLQ +HDOWK

Â

This  delicious  nutritional  Elementâ&#x20AC;&#x201D;  called  MonaVie  BRâ&#x20AC;&#x201D;

³7KH EHDXW\ RI 093 ´ VD\V &RKHQ ³LV WKDW LW LV D XQLYHUVDO DOO

supports  brain  health  by  promoting  focus  and  alertness.  Featur-­

in-­one  system  created  for  distributors  and  designed  by  the  most Â

ing  L-­theanine  and  natural  caffeine  to  support  cognitive  perfor-­

VXFFHVVIXO GLVWULEXWRUV LQ WKH GLUHFW VDOHV LQGXVWU\ WRGD\ ´

mance  and  B  vitamins  to  maintain  healthy  brain  function, Â

Â

MonaVie  BR  is  a  powerful  supplement  that  supports  optimal Â

The  program  features  a  series  of  instructional  brochures,  booklet, Â

brain  function.

CDs  and  DVDs  that  provide  step-­by-­step  directions  on  how  to Â

Â

start  a  successful  MonaVie  business.  In  addition  to  the  instruc-­

Â&#x2021; *OXFRVH 6XSSRUW

tional  materials,  which  will  be  available  in  both  hard  copy  and Â

MonaVie  GLâ&#x201E;˘  is  a  unique  nutritional  Element  that  promotes Â

online  versions,  MVP  offers  access  to  programs  and  other  tools, Â

106

OBTAINER WORLDWIDE 01/2012

SHORT CUT

which  are  designed  to  enable  success  at  any  level.  With  MVP,  one Â

Creator  and  NY  Times  Bestselling  Author  Mark  Macdonaldâ&#x20AC;&#x2122;s  Â

need  not  already  be  a  marketer  with  20  years  experience  and  a Â

³%RG\ &RQ¿GHQFH´ SURJUDP

huge  downline  to  have  success.  Both  the  seasoned  marketer  and Â

Â

the  newest  sign-­up  can  experience  success  through  MVP  if  they Â

Macdonald,  who  will  serve  as  spokesperson  for  RVLution,  said Â

work  hard  and  use  the  tools  given.

that  the  MonaVie  program  merges  â&#x20AC;&#x153;the  best  weight  loss  product Â

Â

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MVP program offerings including:

sustainable  results.  He  said  that  both  RVL  products  and  the  %RG\ &RQ¿GHQFH SURJUDP DUH GHVLJQHG WR VWDELOL]H EORRG VXJDU

 Â&#x2021; 3HUVRQDO 'HYHORSPHQW

which  is  key  to  sustainable  weight  management,  because  doing Â

Whether  itâ&#x20AC;&#x2122;s  motivation,  inspiration  or  both,  MVP  helps  provide Â

so  prevents  the  body  from  storing  fat  or  burning  muscle.

ongoing  support  to  MonaVie  distributors  by  providing  access  to Â

Â

some  of  the  most  powerful  selection  of  books,  CDs  and  DVDs Â

The  RVL  product  line  dovetails  perfectly  with  Macdonaldâ&#x20AC;&#x2122;s  Body Â

available  anywhere.

&RQ¿GHQFH SURJUDP WKDW IRFXVHV RQ WKUHH NH\ QXWULWLRQ SULQ-­

Â

ciples:  1)  Frequent  meals  that  keep  blood  sugar  levels  steady  and Â

Â&#x2021; &RPPXQLFDWLRQ 8SGDWHV /LYH (YHQWV

help  to  prevent  overeating  and  blood  sugar  spikes;  2)  Maintain-­

MVP  offers  a  variety  of  ways  to  keep  updated  on  news,  promo-­

ing  correct  nutrition  ratiosâ&#x20AC;&#x201D;getting  the  right  balance  of  protein, Â

tions  and  MonaVie-­hosted  events  via  social  media,  text  messag-­

carbohydrates  and  fat  in  every  meal;  and  3)  Managing  meal Â

ing,  print  materials  and  live  events.

sizeâ&#x20AC;&#x201D;eating  smaller  meals  every  few  hours  keeps  blood  sugar Â

Â

OHYHOV VWHDG\ ,W DOVR IHDWXUHV PLQXWHV RI SK\VLFDO DFWLYLW\ ÂżYH

Â&#x2021; &HUWLÂżFDWLRQ

to  seven  days  a  week.

Most  professional  organizations  offer  a  license  to  practice,  and Â

Â

093 RIIHUV D FHUWLÂżFDWLRQ FRXUVH WKDW HQDEOHV GLVWULEXWRUV WR

0DFGRQDOG VD\V WKH SRZHU RI WKH 59/ %RG\ &RQÂżGHQFH SURJUDP

EHFRPH &HUWLÂżHG 0RQD9LH GLVWULEXWRUV

is  that  it  works  and  is  sustainable  in  the  long-­term,  because  itâ&#x20AC;&#x2122;s Â

Â

not  based  on  fads,  quick  promises  or  dramatic  changes  in  diet. Â

Â&#x2021; 3URPRWLRQDO ,WHPV

â&#x20AC;&#x153;This  program  is  for  anyone  who  seeks  to  break  the  cycle  of  crash Â

One  of  the  keys  to  a  successful  business  comes  from  building  a Â

dieting  and  extreme  exercise  programs  that  almost  always  end Â

brand.  MVP  offers  distributors  professionally  designed  materials Â

in  failure.  The  90-­day  RVLution  is  a  way  to  embark  on  a  smart, Â

and  premium  items  that  help  support  them  as  they  build  their Â

VXVWDLQDEOH SODQ WR DFKLHYH WKH ERG\ \RXœYH DOZD\V ZDQWHG ´

own  independent  MonaVie  business. Â&#x2021; /R\DOW\ 3URJUDPV

MonaVie Positioned To Make History Again in 2012

Distributors  can  receive  discounts  of  up  to  50%  on  dining,  shop-­ ping,  travel,  entertainment,  movies  and  more  through  the  Mona-­

 The  event  in  Dallas  could  not  have  gone  off  any  better.  Distribu-­

Vie  Perks  program.  They  can  also  save  between  20%  and  75%  on Â

tors  were  excited,  and  went  home  with  a  renewed  vigor  to  take Â

prescription  drugs  through  the  use  of  the  free  MonaVie  Health Â

MonaVieâ&#x20AC;&#x2122;s  message  and  opportunity  to  the  world.  As  OBTAINER Â

&  Happiness  card.

spoke  with  company  insiders,  and  experienced  the  event  Dallas, Â

Â

it  became  clear  that  MonaVie  is  headed  toward  something  big. Â

Ultimately,  MVPâ&#x20AC;&#x2122;s  goal  is  to  provide  every  distributor  all  the  tools, Â

MonaVie  2.0  is  poised  to  make  a  huge  mark  in  the  industry  and Â

information  and  training  necessary  to  start  out  right  and  then Â

propel  MonaVie  further  into  the  limelight  of  successful  MLM Â

continue  to  achieve  success  all  along  the  way,  as  they  seek  to Â

companies.  With  the  interests  of  the  distributors  at  heart,  and Â

achieve  their  personal  business  goals.

a  desire  to  make  the  world  a  better  place,  MonaVie  executives Â

Â

ZRUNHG KDUG WR FUHDWH D SURJUDP WKDW ZLOO UHGHÂżQH WKH ZD\ WR consume  nutritionals,  the  way  to  create  a  successful  business, Â

MonaVie Launches 90-day Weight Loss â&#x20AC;&#x153;RVLutionâ&#x20AC;? with its RVL Products

and  the  way  to  create  abundance  for  people  around  the  world.  At  a  time  when  many  people  are  struggling  to  get  by,  MonaVie  stands  ready  to  help  pull  people  out  of  poverty  with  its  amazing Â

MonaVie   also  launched  a  weight  loss  movement  in  Dallas  it  is Â

opportunity  and  products.  OBTAINER  will  be  there  every  step  of Â

FDOOLQJ WKH ³ GD\ 0RQD9LH 59/XWLRQ ´ XVLQJ LWV 59/ 3UHPLHU

the  way,  and  will  report  on  MonaVieâ&#x20AC;&#x2122;s  continued  success.

Weight  Loss  System  in  combination  with  Venice  Nutrition Â

108

OBTAINER WORLDWIDE 01/2012

TM

THE RIGHT PRODUCT THE RIGHT TIMING THE RIGHT LEADERSHIP THE RIGHT COMPENSATION THE RIGHT CAUSE

A MORE MEANINGFUL LIFE

WITH MONAVIETM AND THE POWER OF THE AÇAI-BERRY ARE YOU INTERESTED? For further details please contact your independent distributor or your career hotline 0-800-186-0259 to receive more information. www.monavie.de · www.facebook.com/monaviegermany A MORE MEANINGFUL LIFETM

TM

COLUMN

By Salsabila Al-Harbi

Paving the Way for MLM in the Arab

Gulf Region 110

OBTAINER WORLDWIDE 01/2012

COLUMN

I

n  the  middle  of  desert  there  is  a  rise  not  only  of  the Â

saying  that  change  is  taking  place  slowly  because  leaders  in Â

striking  sun  and  elevated  temperatures,  but  also  of Â

the  industry  my  colleagues,  myself,  leaders  from  different Â

economy  and  technology,  the  rise  of  consumer  de-­

companies  are  taking  steps  to  grow  the  industry,  steps  that  are Â

PDQGV KHDOWK DZDUHQHVV DQG ÂżQDQFLDO Ă&#x20AC;XFWXDWLRQ LV

slow  but  sure.  A  manger  from  my  company  asked  me;  â&#x20AC;&#x153;why  is Â

becoming  obvious  in  the  region.  The  land  long  known Â

it  that  Arab  women  donâ&#x20AC;&#x2122;t  join  and  if  they  do  they  donâ&#x20AC;&#x2122;t  take  it Â

for  tents,  camels,  nomads  and  oil  barrels  has  a  totally  differ-­

VHULRXVO\ ZK\ LV LW WKH\ QHYHU FRQWLQXH"´ , UHSOLHG WKDW ZH MXVW

HQW UHĂ&#x20AC;HFWLRQ WKDW \RX FDQ VHH QRW WKURXJK WKH GHVHUW PLUDJH

need  to  be  patient,  WE  are  paving  the  way  for  future  network Â

EXW WKURXJK WKH UHĂ&#x20AC;HFWLRQ RI LWV VN\VFUDSHUV DQG H\H FDWFKLQJ

marketers.  Years  from  now  this  will  be  much  easier;  our  role  is Â

structures  that  have  overtaken  the  horizon  in  a  respectively Â

not  just  to  succeed  amongst  our  teams,  that  isnâ&#x20AC;&#x2122;t  enough.  We Â

short  period  of  time.   As  technology  takes  over  and  grows Â

have  massages  to  pass  on,  we  are  the  advocates  of  the  indus-­

a  modern  lifestyle  follows.  As  you  drive  through  the  region Â

try,  we  are  the  educators,  and  when  it  comes  to  MLM  we  will Â

you  see  huge  malls,  top  brands  and  food  franchises  from  all Â

be  the  factor  for  change.  In  a  culture  that  is  family-­oriented, Â

over  the  world.  You  see  a  mixed  culture  of  Asians,  Westerns, Â

where  cultural  background  sets  many  of  the  rules,  where  most Â

Africans,  and  Arabs  working  together  and  sharing  experiences Â

of  the  women  are  limited  to  a  few  selected  jobs,  and  a  gathering Â

in  harmony.

mostly  means  having  a  feast  or  enjoying  food  with  neighbors Â

The  amazing  thing  is  the  great  change  you  see  that  has Â

and  loved  ones  in  a  closed  circle,  where  men  gatherings  are Â

also  taken  over  the  lifestyle  of  the  locals;  now  we  live  in  mod-­

totally  separated  from  the  womenâ&#x20AC;&#x2122;s  gatherings,  holding  a  home Â

ern  houses  and  sometimes  big  villas  with  central  air  condi-­

SDUW\ ZLOO GHÂżQLWHO\ EH D GLIIHUHQW H[SHULHQFH

tioning,  most  people  have  plasma  screens  and  of  course  the Â

How  about  the  men?  It  is  very  inspiring  to  see  a  good  number Â

Internet,  the  iPhones,  the  iPads,  and  -­  oh  yes  -­  we  do  eat  at  Mc Â

of  locals  joining  the  industry  and  leading  but  still  they  are Â

Donaldâ&#x20AC;&#x2122;s,  and  enjoy  Italian  restaurants.  But  what  about  Multi-­

outnumbered  by  the  networkers  from  different  countries  who Â

Level  Marketing  (MLM)?  Does  that  ring  a  bell  to  anyone  in Â

are  living  in  the  region  as  the  later  understand  how  the  oppor-­

the  region?  Oh  yes  it  does,  to  the  very  minor  few  as  memories Â

tunity  can  change  their  lives,  while  many  of  the  locals  still  raise Â

WDNH WKHP ÂżIWHHQ \HDUV EDFN WR ZKDW PLJKW KDYH EHHQ WKH YHU\

eyebrows  and  ask  a  thousand  questions  when  they  hear  about Â

ÂżUVW H[SHULHQFH RI 0/0 LQ WKH UHJLRQ EXW QRW D YHU\ JRRG RQH

the  opportunity.  Lately  we  can  see  that  the  local  men  have Â

to  many  of  those  who  joined.   Fifteen  years  that  is  how  young Â

started  taking  on  jobs  that  they  would  have  never  chosen  in  the Â

MLM  is  in  the  gulf  region  and  known  to  only  a  few,  however, Â

past  lately  you  can  see  our  local  men  especially  the  young  ones Â

the  attempts  of  several  companies  later  on  took  place  while Â

working  as  cashiers  or  security  guards,  while  in  the  past  every Â

very  few  had  success  many  others  didnâ&#x20AC;&#x2122;t.  While  many  changes Â

FROOHJH JUDGXDWH ZDQWHG WR KDYH D JRRG RIÂżFH SRVLWLRQ RU HYHQ

took  place  in  the  region  this  one  big  change  called  MLM  is Â

own  their  own  traditional  business  having  a  shop  and  being  the Â

posing  a  challenge.  To  many  people  around  the  world  MLM Â

manager.  Being  a  sales  representative  isnâ&#x20AC;&#x2122;t  really  an  appealing Â

sounds  like  an  opportunity,  it  sounds  like  â&#x20AC;&#x153;Santa  is  coming  to Â

thing  for  the  locals  as  it  reminds  them  of  the  old  picture  of  an Â

WRZQ ´ RQ WKH FRQWUDU\ WR PDQ\ RI WKH ORFDOV 0/0 UDLVHV D ELJ

old  man  trying  to  make  a  living  by  selling  cheep  items  door-­

question  mark  and  the  Santa  opportunity  suddenly  sounds  like Â

to-­door  either  for  money  or  food.  However  the  world  is  not Â

D ³%LJ )RRW´ VWHSSLQJ LQWR WRZQ

the  same  anymore  and  we  too  are  changing  the  way  we  look  at Â

<HV ZH KDYH FHUWDLQO\ FKDQJHG  the  way  we  do  many  things,  but  there  are  still  many  things  that  we  still  do  the Â

things  the  way  we  evaluate  a  job  or  a  business  is  also  changing.

As  MLM  is  being  introduced  to  the  region  and  as  Muslims Â

same,  one  simple  example  is  the  way  we  buy  our  products Â

we  are  very  careful  in  introducing  a  product,  and  opportunity Â

even  though  there  is  a  slight  change  slowly  taking  over  this Â

WKDW DUH LQ FRPSOLDQFH ZLWK RXU UHOLJLRXV EHOLHIV LW LV RXU ÂżUVW

path  due  to  a  few  direct  selling  companies.  Unlike  other  parts Â

priority  that  whatever  product,  compensation  plan,  or  methods Â

of  the  world  people  here  never  held  Tupperware  parties,  and Â

we  are  introducing  is  fully  acceptable  and  is  within  our  Islamic Â

the  Avon  Lady  doesnâ&#x20AC;&#x2122;t  knock  your  door,  nor  does  the  â&#x20AC;&#x153;ency-­

boundaries.  In  spite  of  being  careful  our  major  objection  is  not Â

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³LV WKLV D 3\UDPLG VFKHPH"´ 2XU PDMRU REMHFWLRQ LV ³LV HDUQLQJ

however  after  being  introduced  over  a  decade  ago  you  only Â

PRQH\ WKLV ZD\ DFFHSWDEOH LQ ,VODP"´ 2U WKH RWKHU REMHFWLRQ

see  the  Avon  lady  because  she  is  a  friend  or  someone  you  met Â

ZH IDFH LV ³LV WKLV SURGXFW +DODO"´ :KLFK PHDQV DFFHSWDEOH

in  a  salon  and  most  of  them  are  non-­Arabs.  So  how  many  of Â

for  Muslims  to  consume.  Cultural  boundaries,  family  commit-­

the  locals  do  really  get  involved  in  the  MLM  opportunity? Â

ments,  traditional  beliefs  make  the  experience  quite  different Â

Honestly,  not  many  as  being  involved  in  the  industry  requires Â

but  as  we  slowly  grow  and  succeed  we  know  that  we  have  made Â

a  different  approach  and  a  change  that  many  might  not  be Â

a  major  change  while  paving  the  way  for  MLM  in  the  region. Â

ready  for.  So  am  I  being  a  pessimist?  Of  course  not!  I  am  just Â

Salsabila Al-Harbi

01/2012 OBTAINER WORLDWIDE

111

Column Torsten Will Since 1994 Torsten Will has been provi-­

tor of success! Torsten Will started off

three best smart coaches in Germany;;

ding inspiration for tens of thousands of

as an entrepreneur at the early age of

according to surveys by Business For

participants as a success trainer, care-­

18. In less than three years, while doing

Home he is also well-­known in the USA

er coach, keynote speaker and author.

his high school diploma and then his al-­

as one of the most successful trainers on

Prominent celebrities, including politi-­

ternative service, he succeeded without

the topic of career coaching and success

cians, television presenters, musicians

any vocational training or college edu-­

training. He has been included in the

and top-­class athletes, even Olympic

cation in establishing a network of com-­

Deutsche Rednerlexikon (a directory

champions, attend his seminars to

panies in 19 countries with a turnover

of German speakers) as a prestigious

maintain their position at the top in the

worth millions. The contents of his lec-­

speaker. In just ten years more than

long term. Leaders and staff of interna-­

tures and consultations therefore arise

250,000 people in 19 countries have ta-­

tional corporations and organizations

from practice and can be used straigh-­

ken part in events with Torsten Will. In

use his expertise for motivation, com-­

taway with success by all participants.

2010 more than 45,000 listeners used

munication and success. Torsten Will:

The business magazine, DMEuro, re-­

Torsten Will‘s MP3s and podcasts for

Entrepreneur + Consultant = Guaran-­

commends Torsten Will as one of the

their success.

COLUMN

PRACTICE BEING JOYFUL, LIVE PASSIONATELY, BE HEALTHILY SUCCESSFUL! I DONâ&#x20AC;&#x2122;T KNOW HOW THINGS ARE WITH YOU... BUT POSSIBLY YOUâ&#x20AC;&#x2122;RE ONE OF THOSE PEOPLE WHO JUST LIKE ME HAVE INVESTED LOTS OF MONEY IN SEMINARS, AUDIOBOOKS, ADVISERS, COACHING, ETC. IN ORDER EVENTUALLY TO EXPERIENCE THE BREAKTHROUGH THAT ALLOWS THE LONG DESIRED GOALS TO BECOME TRUE. Â

Now  youâ&#x20AC;&#x2122;re  astonished  and  youâ&#x20AC;&#x2122;re  ask-­ ing  why  you  should  have  been  joyful  during  all  of  this?  Itâ&#x20AC;&#x2122;s  quite  simple: When your alarm clock woke you up far too early, because youâ&#x20AC;&#x2122;re alive. Yes, youâ&#x20AC;&#x2122;re alive and thatâ&#x20AC;&#x2122;s a reason to be 100 percent joyful.

Many  years  ago  I  was  one  of  the  disci-­

ter,  phony  enthusiasm,  but  no  authen-­

ples  of  success  who  traveled  from  semi-­

tic,  honest  joy  that  we  experience  and Â

nar  to  seminar,  always  in  the  hope  of Â

share.  Hand  on  heart!  When  was  the Â

While you were cleaning your teeth and in-

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last  time  you  really  enjoyed  something Â

advertently swallowed toothpaste, because

order  with  it  to  hold  the  secret  of  unend-­

with  all  your  heart?  Iâ&#x20AC;&#x2122;ll  just  give  you  a Â

you have an organism that digests just

ing  success  in  my  hands.  If  today  after Â

list  here  of  when  you  should  have:

about everything and keeps you healthy.

more  than  19  years  of  self-­employment  an  all  the  highs  and  lows  of  life  I  had  to Â

When your alarm clock woke you this

When you cut yourself shaving, because

draw  up  a  resumĂŠ,  then  Iâ&#x20AC;&#x2122;d  sum  up  my Â

morning far too early.

your body can do more than you felt pos-

secret  of  success,  which  people  ask  me Â

While you were cleaning your teeth and

sible. Every cell regenerates itself and does

about  again  and  again,  in  three  words: Â

inadvertently swallowed toothpaste.

Practice  being  joyful!  You  may  now Â

When you cut yourself shaving.

think  that  this  is  something  like  â&#x20AC;&#x153;simply Â

When you were surprised under the

When you were surprised by hot or cold wa-

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shower by hot or cold water.

ter in the shower, because your nerves are

practicing  being  joyful  is  much,  much Â

when you were drinking a cup of coffee

more  than  just  die  raising  the  corners  of Â

that was far too strong or too weak.

so without you having to do anything.

working and doing so quite precisely.

your  mouth  and  being  easygoing.  Those Â

When you were stuck in a traffic jam.

When you drank a coffee that was far too

who  practice  being  joyful  donâ&#x20AC;&#x2122;t  have  to Â

When your boss brought a mistake to

strong or too weak, because you can still taste things..

think  about  the  corners  of  their  mouths Â

your attention.

anymore,  they  also  donâ&#x20AC;&#x2122;t  need  to  attend Â

When you had to do overtime.

any  communications  seminars  or  moti-­

When you were driving home and got

When you were stuck in a traffic jam, be-

vation  courses  because,  when  the  heart Â

stuck in a traffic jam again.

cause youâ&#x20AC;&#x2122;re one of the few percent of the

is  full  of  joy,  the  eyes  will  radiate  it  and Â

When you found out that your child had

world population who have their own car.

our  opposite  numbers  will  feel  attracted Â

brought home a bad report.

by  us  on  a  long  term  basis.  In  our  times Â

When you partner told you in the eve-

When you boss brought a mistake to your at-

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ning that he/she wasnâ&#x20AC;&#x2122;t feeling well.

tention, because again and again you have an

people  who  really  enjoy  things  from  the Â

When you fell into bed dead tired.

opportunity to learn and to become better.

GHSWKV RI WKHLU KHDUWV 6XSHU¿FLDO EDQ-­

01/2012 OBTAINER WORLDWIDE

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When you had to do overtime, because youâ&#x20AC;&#x2122;re needed.

How  true!  If  we  focus  on  gratitude  in  life,  as  a  re-­ sult  weâ&#x20AC;&#x2122;ll  simply  experience  more  pleasure  than Â

When you were driving home and got stuck in a traffic

pain,  weâ&#x20AC;&#x2122;ll  become  attractive  for  the  extras  in  life, Â

jam again, because you still have a car.

weâ&#x20AC;&#x2122;ll  remain  healthy  for  a  long  time  and  weâ&#x20AC;&#x2122;ll  be  successful.

bad report, because you are able to experience that

Itâ&#x20AC;&#x2122;s  all  got  nothing  to  do  with  positive  thinking, Â

somebody trusts you completely and turns to you

but  is  only  a  question  of  perspective  and  philoso-­

with their worries.

phy  of  life.  How  do  we  view  ourselves  and  our  bodies,  our  life  circumstances  and  relationships? Â

When you partner told you in the evening that he/she

What  do  we  react  to  with  live  and  gratitude?

wasnâ&#x20AC;&#x2122;t feeling well, because no9w you can be there for somebody and offer help and support.

To  conclude  an  anecdote:  Every  week  a  man  threw  his  garden  rubbish  over  the  fence  into  his Â

When you fell into bed dead tired, because you have a

neighborâ&#x20AC;&#x2122;s  garden.  Week  after  week  it  was  the Â

roof over your head and a mattress under your luxury

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body.

back  over  the  fence.  On  it  was  a  note  with  the  words:  Everybody  gives  what  they  have.

Wow!  What  a  life.  A  body  that  works  perfectly,  a  job  that  feeds  you,  a  family  that  needs  you  and Â

What  are  you  throwing  into  your  mental  garden? Â

loves  you.  What  more  do  you  want?  OK,  youâ&#x20AC;&#x2122;re Â

And,  nevertheless,  you  receive  so  many  good Â

thinking  that  everything  could  really  be  better, Â

things,  indeed  sensational  things,  back  from Â

arenâ&#x20AC;&#x2122;t  you?  Yes,  youâ&#x20AC;&#x2122;re  right.  However,  in  order Â

your  body.  Isnâ&#x20AC;&#x2122;t  it  about  time  to  be  thankful  for Â

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that!  I  think  itâ&#x20AC;&#x2122;s  about  time.  Use  it  â&#x20AC;&#x201C;  and  use  it Â

necessary  that  you  appreciate  what  you  have. Â

today.

Why  else  should  anybody  entrust  more  to  you?  Recently  a  friend  said  to  me:  â&#x20AC;&#x153;The  value  of  the Â

Cordially  yours,

DVVHWV ZH RZQ LV GHWHUPLQHG RQO\ E\ RXUVHOYHV ´

Torsten  Will

01/2012 OBTAINER WORLDWIDE

Column Torsten Will

When you found out that your child brought home a

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Stop Making Excuses â&#x20AC;&#x201C; Confidence and Charisma Can Be Learned! (Part 2) :H ÂżQLVKHG WKH ODVW DUWLFOH L H

much  or  an  activity  makes  you  so  enthu-­

your  way  into  it,  sleep  on  the  question, Â

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siastic  that  you  have  an  inner  desire  for Â

ask  your  colleagues  ...  and  write  down  at Â

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it  regardless   of  what  other  people  say  or Â

least  20  personal  strengths.  For  exam-­

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what  your  environment  brings  with  it.

ple  things  you  like  to  do  a  lot,  things  you Â

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can  do  particularly  well  (mostly  these Â

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Incidentally,  you  can  never  burn  for Â

are  the  same),  the  things  other  people Â

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moneyâ&#x20AC;Ś  Money  is  never  a  goal  but  a  re-­

like  about  you,  etc.

sult  and  a  means  to  be  able  to  do  things.  And  the  deduction  from  this:  Help  peo-­

Or  put  another  way:  â&#x20AC;&#x153;Do  what  you  love Â

On  the  right  of  the  line  repeat  the  whole Â

ple  to  appreciate  you  better  by  project-­

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procedure  for  your  weaknesses.  Donâ&#x20AC;&#x2122;t Â

ing  yourself  as  you  want  to  be!  And  once Â

And  if  you  arenâ&#x20AC;&#x2122;t  doing  what  you  love?

be  surprised  if  more  weaknesses  occur Â

and  for  all  weâ&#x20AC;&#x2122;ll  have  eliminated  the Â

Then  love  what  youâ&#x20AC;&#x2122;re  doing  and  change Â

to  you  more  quickly  than  strengths  â&#x20AC;&#x201C; Â

alibi  (or  excuse)  that  you  â&#x20AC;&#x153;were  simply Â

your  life  to  where  the  things  you  really Â

thatâ&#x20AC;&#x2122;s  the  way  it  is  with  most  peopleâ&#x20AC;Ś Â

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love  are.  Often  those  arenâ&#x20AC;&#x2122;t  any  really Â

and  itâ&#x20AC;&#x2122;s  often  a  result  of  our  â&#x20AC;&#x153;humility-­

performance  and  impact  can  be  learned Â

dramatic  changes  at  all...

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and  trained.

praises  very  little  and  criticizes  a  lot.

You  shouldnâ&#x20AC;&#x2122;t  turn  your  life  upside  down. Â

And  please  remember:  90%  of  your Â

,Q \RXU MRE ÂżQG WKH WKLQJV WKDW PDNH \RX

Now  take  the  sheet  of  paper  and  tear Â

success  results  from  performance,  only Â

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it  down  the  middle  (along  the  dividing Â

10%  from  expertise  and  competence!  So Â

the  products  that  make  you  burnâ&#x20AC;Ś  then Â

line).  Then  crumple  up  the  part  with Â

ZKDW GR \RX QHHG WR SHUIRUP FRQ¿GHQW-­

youâ&#x20AC;&#x2122;ll  be  able  to  enthuse  others,  too.  Cha-­

your  weaknesses  into  a  ball  (or,  even Â

ly  and  in  a  friendly  manner  and  to  have Â

risma  comes  from  within.

better,  burn  it)  â&#x20AC;Ś  and  forget  about  your Â

a  competent  impact?

weaknesses  for  the  rest  of  your  life.  5HĂ&#x20AC;HFW RQ \RXU VWUHQJWKV 0DNH D OLVW RI

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your  strengths  and  weaknesses:  take  a Â

Because  youâ&#x20AC;&#x2122;ll  be  concentrating  on Â

the  saying  from  St.  Augustine  that  I Â

sheet  of  paper  (landscape  format)  and Â

your  strengths  and  youâ&#x20AC;&#x2122;ll  have  enough Â

made  into  the  motto  of  my  company: Â

draw  a  vertical  line  in  the  middle  (i.e. Â

to  do  dealing  with  them!  Work  on  your Â

â&#x20AC;&#x153;In  you  must  burn  what  you  want  to  ig-­

from  top  to  bottom.  On  the  left  at  the Â

strengths,  concentrate  on  them  and  and Â

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be  enthusiastic  about  yourself!  Behave Â

and  on  the  right  of  the  line  put  â&#x20AC;&#x153;WEAK-­

as  if  you  already  have  what  you  want. Â

When  do  you  know  that  youâ&#x20AC;&#x2122;re  â&#x20AC;&#x153;burn-­

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Behave  as  if  you  already  were  who  you Â

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strengths  on  the  left.  Think  about  it,  feel Â

want  to  be.  Wonâ&#x20AC;&#x2122;t  that  feel  unusual, Â

HYHQ DUWLÂżFLDO DW ÂżUVW" 6XUH DIWHU DOO ZLWK IULHQGOLQHVV DQG FRQÂżGHQFH $QG Every  month  a  half  day  of  intensive  trai-­ youâ&#x20AC;&#x2122;ll  be  wearing  shoes  that  are  new  for  ZH KXPDQ EHLQJV OLNH DQG IROORZ FRQÂż-­

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you  and  metaphorically  speaking  youâ&#x20AC;&#x2122;ll  GHQW SHRSOH L H ÂłZLQQHUV ´ 7KH\ DUHQÂśW tation,  performance  and  body  language,  ¿UVW KDYH WR EUHDN WKHP LQÂŤ WKHQ WKH\ÂśOO born,  they  work  for  their  winner  status.

communication  appropriate  to  perso-­

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nality  type,  small  talk,  etiquette  and  $UGXRXV" 'LI¿FXOW" 8QDFFXVWRPHG" &RP-­

business  etiquette  â&#x20AC;&#x201C;  plus  20  minutes  of Â

So  quite  clearly,  as  the  saying  goes:  plicated?  Trust  me  â&#x20AC;&#x201C;  after  the  100th  time  personal  telephone  coaching  per  month.  ³)DNH LW XQWLO \RX PDNH LW ´ $QG DVN it  becomes  easier!  What  else  can  you  do  And,  in  addition,  with  the  keyword   yourself  how  you  want  to  affect  others?

WR WUDLQ \RXU FRQ¿GHQFH \RXU SHUIRU-­

³2EWDLQHU´ \RXœOO JHW P\ DXGLRERRN

How  should  your  fellow  human  beings  mance,  your  impact?  Read  the  columns  in   worth  â&#x201A;Ź40  free  of  charge. perceive  you?  How  do  people  behave  OBTAINER,  both  those  to  come  and  those  who  are  already  like  what  you  want  to  that  have  already  appeared,  and  take  a  look  Applications  will  be  considered  in  or-­ be  perceived  as?  What  do  they  wear?  at  www.facebook.com/DerErsteEindruck:  der  of  receipt:  plath@alexanderplath.

How  do  they  stand,  how  do  they  walk,  7KHUH \RXœOO ¿QG D ODUJH QXPEHU RI WLSV RQ com  how  do  they  move?  What  facial  expres-­

the  topics  performance  and  impact!

sions  and  gestures  distinguish  them  and Â

Winners  are  also  simply  faster... Â

what  voice?  What  kind  of  handshake  do  Let  professionals  help  you:  As  is  well  In  any  case  I  wish  you  lots  of  success  they  have?

known,  all  theory  is  gray,  therefore  I  re-­

and  always  a  strong  performance.

commend  that  you  attend  a  seminar  or  a  Ask  yourself  these  questions  every  mor-­

coaching  session  with  me  or  a  good  col-­

<RXUV

ning.  And  write  these  questions  down  league.  And  if  you  want  to  break  into  the  $OH[DQGHU 3ODWK on  a  small  index  card  you  can  stick  in  ³WRS WLHU´ DQG RU DFKLHYH \RX JRDO SDUWL-­ your  wallet  and  constantly  look  at  it.  cularly  quickly?  Apply  for  a  place  at  the  â&#x20AC;&#x153;In  you  must  burn  what  you  want  to  And  please  think  about  smiling  and  eye  ³5KHWRULF %RRWFDPS ´ ZKLFK ZLOO VWDUW LQ ignite  in  others.â&#x20AC;? contact.  Both  are  strongly  associated  2012  with  6  â&#x20AC;&#x201C;  8  select  participants: Â

118

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(www.facebook.com/DerErsteEindruck)

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“Charisma comes from within.”

01/2012 OBTAINER WORLDWIDE

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LEADERSHIP:  ANOTHER  MILLION-­DOLLAR  IDEA  OR  WHAT  YOU  CAN  LEARN  FROM  MOBY  DICK Dear  Reader,  Do  you  know  the  situation  where  one  brilliant  idea  after  the  other  occurs  to  you?  Often  you  also  experience  this  with  colleagues  who  again  and  again  and  constantly  have  new  ideas  about  how  a  particular  piece  of  work  should  be  done  or  how  they  can  earn  more  money  more  easily.  Now  letâ&#x20AC;&#x2122;s  just  consider  this  phenomenon  more  closely  today  and  Iâ&#x20AC;&#x2122;d  like  to  use  the  opportunity  to  explain  this  phenomenon  on  the  basis  of  my  own  experiences  â&#x20AC;&#x201C;  because  I  was  one  of  these  people  who  have  a  new  million-­dollar  idea  every  day.

Iâ&#x20AC;&#x2122;m  not  sure  if  there  have  ever  been  other  people  whoâ&#x20AC;&#x2122;ve  been Â

numbers  that  they  are  neither  able  to  move  into  action  nor  are Â

bowled  over  by  such  avalanches  of  ideas  as  I  was.  But  I  presume Â

they  in  a  position  to  pursue  the  ideas  in  a  sustainable  fashion.

itâ&#x20AC;&#x2122;s  probably  the  case.  Hardly  a  week  went  by  where  I  didnâ&#x20AC;&#x2122;t  have Â

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another  crazy  idea  that  ought  to  make  me  a  fortune.  For  years  this Â

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ineffective  and  goal-­destroying  strategy  held  me  captive.

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But  what  is  an  avalanche  of  ideas?  Having  lots  of  ideas  is  some-­

real  avalanche  it  can  bury  success  and  the  businessman.  This Â

thing  great  after  all  or  should  we  be  afraid  of  it?  Here  the  answer Â

³EXVLQHVVPDQœV FXUVH´ KDG PH LQ LWV JUDVS IRU \HDUV DQG , ZDV D

is:  YES,  YES,  YES.  You  should  be  afraid  of  such  avalanches  of Â

plaything  of  my  own  ideas.

ideas.

I  was  tense  and  uncertain,  wasted  enormous  amounts  of  time  and  tried  to  be  everywhere  at  once.

Let  me  explain  myself.

When  I  started  to  make  myself  self-­employed  and  built  up  my Â

7+( :$< 287 2) &$37,9,7<

ÂżUVW FRPSDQ\ , WKRXJKW WKDW LGHDV ZHUH WKH EHVW WKLQJ VLQFH WKH

But  how  do  you  succeed  in  combating  this  goal-­destroying  enemy?

invention  of  sliced  bread.  Almost  even  better  than  that.  So  on  Monday  morning  I  had  a  brilliant  idea  in  the  shower  and  on  the Â

A  good  question.  Iâ&#x20AC;&#x2122;ll  tell  you  how  I  started  to  combat  it:

same  day  I  told  it  to  5  other  people.

Three  days  later  I  was  jogging  in  the  wood  and  bang  â&#x20AC;&#x201C;  once  DJDLQ , KDG D ÂłPLOOLRQ GROODU LGHD´ DQG , DOVR WROG WKLV WR RWKHU

)RFXV <RXUVHOI ...  and  then  continue  by: Â

SHRSOH 7ZR ZHHNV ODWHU FDPH WKH QH[W ÂłFUD]\ LGHD ´ 2QH month  later  yet  another  one....  Sometimes  I  had  such  ideas  on  a Â

'HYHORSLQJ $ 9,6,21 IRU \RXU OLIH DQG \RXU EXVLQHVV

daily  basis.  But  what  became  of  all  these  crazy  ideas?...  Nothing. Â

The  avalanche  destroys  so  many  good  business  people  and Â

Absolutely  nothing.

employees.  Itâ&#x20AC;&#x2122;s  bad  for  your  further  personal  development.  If  you  read  these  lines  and  discover  that  youâ&#x20AC;&#x2122;re  also  in  the  grasp  of Â

For  years  the  same  thing  happened

WKLV ÂłDYDODQFKH RI LGHDV ´ EH YLJLODQW Focus  yourself.  Make  sure  that  youâ&#x20AC;&#x2122;re  not  making  things  more Â

This  is  what  happens  to  many  business  people  and/or  employees Â

complicated  than  they  have  to  be.  Take  a  look,  Iâ&#x20AC;&#x2122;m  just  like  you. Â

when  they  start  off.  They  think  ideas  are  the  be  all  and  end  all. Â

I  know  that  that  youâ&#x20AC;&#x2122;re  always  trying  new  things  again  and  again Â

Then  5  years  pass  and  they  discover  that  they  have  few  or  no Â

to  advance  your  business  or  your  life.

results  and  theyâ&#x20AC;&#x2122;re  drowning  in  the  pool  of  their  crazy  ideas.

New  business  people  and  employees  acquire  ideas  in  such Â

Follow  my  advice  and  donâ&#x20AC;&#x2122;t  allow  the  avalanche  of  ideas  to  steal  what  is  possible  for  your  future.

01/2012 OBTAINER WORLDWIDE

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COLUMN

7+( 32:(5 2) )2&86,1*

RESOLVING Â COMPLEXITY

But  what  should  you  focus  on? Â

Iâ&#x20AC;&#x2122;m  very  good  at  some  things.  Thatâ&#x20AC;&#x2122;s  something  I  must  concede  to Â

Well,  I  wish  somebody  had  asked  me  this  question  many  years Â

myself.  There  are  many  more  things  Iâ&#x20AC;&#x2122;m  not  good  at  than  things Â

ago  as  I  was  wandered  about  disoriented  in  the  ocean  of  worries Â

Iâ&#x20AC;&#x2122;m  good  at.  And  I  know  Iâ&#x20AC;&#x2122;m  not  alone  in  this.

about  success  and  helplessly  buried  by  avalanches  of  ideas.  But  nobody  asked  me  this  at  that  time.  And  I  canâ&#x20AC;&#x2122;t  go  back  to  the  past  in  order  to  change  it  retrospectively.  But  I  can  ask  myself Â

Just  take  as  look  at  the  biographies  of  some  of  the  most  success-­ ful  people  in  the  world.  As  an  excerpt  letâ&#x20AC;&#x2122;s  just  take  the  following  list:

this  question  today  and  Iâ&#x20AC;&#x2122;ve  been  asking  it  again  and  again  for  several  years.  Today  you  should  ask  yourself  this  question.

Move  your  chair  a  little  bit  closer...  a  little  bit  more.  Yes,  just  right.  Letâ&#x20AC;&#x2122;s  talk  openly  about  an  important  principle  of  success.

Â&#x2021; Tiger  Woods  is  very  good  at  playing  golf. Â&#x2021; :DUUHQ %XIIHW LV YHU\ JRRG DW LQYHVWLQJ DQG LQFUHDVLQJ PRQH\ Â&#x2021; )UDQ] %HFNHQEDXHU LV YHU\ JRRG DV IDU DV IRRWEDOO LV FRQFHUQHG Â&#x2021; 2SUDK :LQIUH\ LV DQ H[FHOOHQW FKDW VKRZ KRVW DQG YHU\ JRRG

Just  you  and  me.  Now.

at  reaching  other  people. Â&#x2021; 0LFKDHO 6FKXPDFKHU LV DQ H[FHOOHQW UDFLQJ GULYHU

Successful  people  are  different  than  other  people.  Yes,  some  of Â

Â&#x2021; 6WHYHQ +DZNLQJ LV DQ H[FHOOHQW SK\VLFLVW

them  are  slim,  fat,  tall  or  small  â&#x20AC;&#x201C;  just  like  many  other  people. Â

Â&#x2021; 0LFKDHO 0LWWHUPHLHU LV D YHU\ JRRG FRPHGLDQ

%XW , GRQÂśW PHDQ ÂłGLIIHUHQW´ LQ WKLV VHQVH EXW LQ D PXFK PRUH meaningful  sense.  Successful  people  are  different  in  the  way  they Â

Do  you  notice  anything  while  looking  at  this  list?  The  fact  that Â

deal  with  their  time.

these  people  concentrate  on  a  maximum  of  1  to  3  things  makes  them  extraordinarily  successful  people!  And  indeed  both  in  a Â

Follow  me  to  the  next  train  of  thought.

ÂżQDQFLDO DV ZHOO DV LQ D JHQHUDO VHQVH Incredible,  isnâ&#x20AC;&#x2122;t  it?

Successful  people  spend  their  time  MAXIMIZING  their  strengths  and  not  maximizing  their  weaknesses.  Successful  people  spend  80%  of  their  time  in  their  â&#x20AC;&#x153;strength  zone.â&#x20AC;?

122

OBTAINER WORLDWIDE 01/2012

THE Â POWER Â OF Â â&#x20AC;&#x153;ITâ&#x20AC;?

I  guarantee  you  that  these  people,  just  like  most  other  successful  people,  are  good  at  few  more  things  than  those  we  know  them  for.  These  people  have  indeed  far  more  things  theyâ&#x20AC;&#x2122;re  not  good  at  than  the  things  theyâ&#x20AC;&#x2122;re  good  at.

6XFFHVVIXO SHRSOH KDYH LGHQWLÂżHG VRPHWKLQJ IRU WKHPVHOYHV that  the  majority  of  people  donâ&#x20AC;&#x2122;t  have.  They  havenâ&#x20AC;&#x2122;t  just  found  ³,7´ EXW WKH\ÂśYH DOVR FXOWLYDWHG Âł,7 ´ 7KH\ÂśUH GHYHORSLQJ Âł,7´ further.  As  a  result  of  this  they  are  achieving  an  optimum  income  and  are  contributing  to  further  development.

The  quintessence  of  this  is  therefore: Successful  people  spend  their  time  MAXIMIZING  their  strengths  and  not  maximizing  their  weaknesses.  Successful  SHRSOH VSHQG RI WKHLU WLPH LQ WKHLU ÂłVWUHQJWK ]RQH ´ Just  imagine  you  were  to  invest/spend  80%  of  your  time  in  an  area  of  your  life  where  you  are  strong  and  very  good  and  where  you  have  fun  â&#x20AC;&#x201C;  how  high  would  your  income  be?

THE  POWER  OF  HABITS There  are  many  habits  that  donâ&#x20AC;&#x2122;t  really  bring  us  to  the  goal  weâ&#x20AC;&#x2122;re  pursuing  for  our  life.  Letâ&#x20AC;&#x2122;s  now  look  at  a  helpful  habit  of  successful Â

people,  a  habit  that  will  also  support  you  to  do  so  â&#x20AC;&#x201C;  itâ&#x20AC;&#x2122;ll  help  you Â

3HRSOH UHDG ³0RE\ 'LFN´ DQG ³7UHDVXUH ,VODQG ´

with  respect  to  what  you  want  to  make  of  your  life.

But  what  are  we  talking  about?  What  am  I  getting  at?  What Â

Iâ&#x20AC;&#x2122;d  like  to  begin  by  recommending  a  book  where  Iâ&#x20AC;&#x2122;m  certain  that  some  of  you  have  already  read  this  book.  But  how  often? Â

GRHV 1DSROHRQ +LOO KDYH WR GR ZLWK WKH DXWKRUV RI ³0RE\ 'LFN´ RU ³7UHDVXUH ,VODQG´"

Yes,  youâ&#x20AC;&#x2122;ve  read  correctly.  How  often  do  you  read  a  good  book?  Once?  Perhaps  twice?

Well,  the  answer  is  quite  simple.

Iâ&#x20AC;&#x2122;ve  made  a  habit  of  reading  good  books  several  times  and  there  are  some  books  that  I  even  read  once  again  every  year.  Itâ&#x20AC;&#x2122;s  one  of  these  books  that  Iâ&#x20AC;&#x2122;d  like  to  recommend  to  you  today.

5HDG ³7KH +DELWV RI +LJKO\ (IIHFWLYH 3HRSOH´ E\ 6WHSKHQ Covey.

THE  END  BEFORE  THE  BEGINNING The  habit  Iâ&#x20AC;&#x2122;d  like  to  discuss  with  you  is  described  as  follows  in  Stephen  Coveyâ&#x20AC;&#x2122;s  book:

From  this  book  Iâ&#x20AC;&#x2122;d  like  today  to  discuss  one  of  the  most  impor-­ tant  habits  of  success.  But  before  I  start  doing  that,  let  me  make Â

³ DOUHDG\ DW WKH EHJLQQLQJ EHDULQJ WKH HQG LQ PLQG ´

the  following  remark.

Many  of  you  are  reading  or  have  read  Napoleon  Hillâ&#x20AC;&#x2122;s  classic Â

So  what  do  these  authors  all  have  in  common?

Âł7KLQN DQG *URZ 5LFK ´ MXVW OLNH PH Âą LQ IDFW PDQ\ PDQ\ \HDUV after  the  author  wrote  the  book  and  although  he  died  several Â

They  all  created  something  â&#x20AC;&#x201C;  a  lifework  â&#x20AC;&#x201C;  that  will  exist  for Â

decades  ago.

decades  and  centuries.  They  all  invested  their  passionate  energy Â

We  read  books  like,  for  example,  Wallace  Wattlesâ&#x20AC;&#x2122;  â&#x20AC;&#x153;The  Science  RI *HWWLQJ 5LFK´ Âą PRUH WKDQ \HDUV DIWHU KH ZURWH LW

in  their  works  â&#x20AC;&#x201C;  works  that  continue  to  exist,  still  generate  income  DQG LQĂ&#x20AC;XHQFH SHRSOHÂśV OLYHV

01/2012 OBTAINER WORLDWIDE

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You  donâ&#x20AC;&#x2122;t  need  10  things  that  youâ&#x20AC;&#x2122;re  good  at.  Just  1  to  3  things  are  VXIÂżFLHQW WR EH extraordinarily  successful.   Thatâ&#x20AC;&#x2122;s  all!

And  if  youâ&#x20AC;&#x2122;re  now  thinking:  â&#x20AC;&#x153;Mr  Assis,  I  donâ&#x20AC;&#x2122;t  have  any  VWUHQJWKV ,ÂśP QRW UHDOO\ JRRG DW DQ\WKLQJ ´ WKHQ VWRS WKLV nonsense  at  once.  NOW  IMMEDIATELY.  NOW.  Tell  your  own  internal  critic  that  he  can  take  a  hike.

Because:  youâ&#x20AC;&#x2122;d  never  read  these  lines  if  you  were  really  convinced  that  you  had  no  strengths  you  could  cultivate,  develop  DQG EHQHÂżW IURP And  the  secret  is  that  you  donâ&#x20AC;&#x2122;t  need  10  things  that  youâ&#x20AC;&#x2122;re  good  DW -XVW WR WKLQJV DUH VXIÂżFLHQW WR EH H[WUDRUGLQDULO\ VXFFHVV-­ ful.  Thatâ&#x20AC;&#x2122;s  all.

Yes,  I  know  this  is  good  news  (indeed  excellent  news)!

So  ask  yourself:

IF  I  SPEND  5%  MORE  TIME  IN  THE  FIELDS  WHERE  Iâ&#x20AC;&#x2122;M  GOOD  OR  DOING  THINGS  I  /,.( 72 '2 :+,&+ $&7,9,7,(6 &$1 , START  NOW? I  believe  in  you.  I  believe  that  your  strengths  can  also  effect  a  great  6R MXVW WDNH D ORRN DW \RXU OLIH ZLWK WKH ÂłHQG LQ PLQG ´ :RXOG \RX

change  in  the  lives  of  other  people.

like  to  create  something  â&#x20AC;&#x201C;  a  lifework  â&#x20AC;&#x201C;  that  will  last  forever?  It Â

Are  you  prepared  to  stick  by  your  1  to  3  strengths,  to  invest Â

FRXOG EH D &' D ERRN D ZHEVLWH D UHFLSH FRRNLQJ WLSV RU ÂżWQHVV

more  time  in  them  and  and  to  advocate  what  youâ&#x20AC;&#x2122;ve  always Â

tips.  It  could  be  1,000  different  things.

wanted  to  achieve  in  life?

You  are  unique.  We  are  all  unique..

I  think  â&#x20AC;Ś..  you  are.

Challenge  yourself  today.  Youâ&#x20AC;&#x2122;ll  be  astonished  what  performance Â

)2&86 &21&(175$7,1* 21 21( 7+,1*

youâ&#x20AC;&#x2122;re  capable  of,  what  enormous  reserves  are  slumbering  within Â

0RGHUQ VFLHQFH LV FRQFHUQHG ZLWK WKH PHDQLQJ RI OLIH DQG , ÂżUPO\

you  if  you  just  let  them  out.

EHOLHYH WKDW HYHU\ VLQJOH RQH RI XV ZDV ERUQ WR PDVWHU D VSHFLÂżF task  in  our  lives  â&#x20AC;&#x201C;  to  be  able  to  overcome  a  challenge  that  only  he  or  she  can  overcome  and  solve.

<285 1(;7 67(3 Make  a  list  of  your  quite  personal  strengths  and  then  take  a  few Â

You  too  were  born  with  a  task  in  life. Â

minutes  to  consider  how  you  can  spend  more  time  just  acting  out  these  strengths  in  your  profession.

If  you  face  this  task,  if  you  tackle  it,  then  youâ&#x20AC;&#x2122;ll  begin  to  experi-­ ence  this  FLOW  feeling  that  science  has  discovered  in  people  who Â

And  as  a  leader  now  take  a  look  at  the  list  of  your  subordinates Â

pursue  the  meaning  of  their  lives.  Youâ&#x20AC;&#x2122;ll  experience  how  your  life Â

and  consider  what  the  1  to  3  strengths  of  every  single  one  of  them Â

will  change  and  things  begin  to  transform  themselves  wen  you Â

are.  Help  these  people  to  focus  on  their  strengths,  too.  The  more Â

face  up  to  your  task.

you  help  them  here,  the  more  successful  youâ&#x20AC;&#x2122;ll  be  as  a  team  or Â

Youâ&#x20AC;&#x2122;ll  advance,  Youâ&#x20AC;&#x2122;ll  grow,  Youâ&#x20AC;&#x2122;ll  create  new  things.  Youâ&#x20AC;&#x2122;ll Â

as  a  company.

EXLOG WKH IXWXUH <RXÂśOO EHQHÂżW IURP LW And  in  the  middle  of  this  process  youâ&#x20AC;&#x2122;ll  have  the  opportunity  to Â

Cordially  yours,

create  a  lifework  whichâ&#x20AC;&#x2122;ll  still  help  generations  after  you.

Nuno  F.  Assis And  precisely  that  is  the  point.

http://www.nunoassis.de;Íž Â http://www.nunoassis.com

Abracadabra  â&#x20AC;Ś  Magic.

01/2012 OBTAINER WORLDWIDE

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Athletes, Celebrities, CEOs, Direct Selling Groups,

and Public Speaking Coaching. You can visit his web-­

Executives, Government Entities Models, Musicians,

site on www.BestMotivationalSpeaker.Me or contact

Private Companies, Public Organisations, Royalties,

Kevin Abdulrahman’s Management Team on info@

Schools, Sports Teams and Universities call for Kevin

kevinabdulrahman.com Receive Kevin Abdulrahman’s

Abdulrahman when it comes to wanting an Interna-­

gift to you by going on www.kevinabdulrahman.com/

tional Speaker and Mind Nutrition Expert to consult,

WKHJLIW (QWHU FRGH ³YLVLRQ´ WR UHFHLYH \RXU IXOO IUHH H

coach, train, work with and speak in the areas of Motiva-­

FRS\ RI ³7KH %RRN RQ :KDW (YHU <RX¶UH ,QWR´ FRXUWHV\

tion, Leadership, Developing High Performing Teams

of Kevin Abdulrahman and OBTAINER Magazine.

COLUMN

GETTING LUCKY?

Most people attribute success to luck. Though I agree that there is always an element of luck involved, I am a believer that success is more of a science rather than luck alone. In many cases, what ever it is you are striving for, it has been accomplished by someone before you in some way, shape or form. This makes success more than just an element of luck.

Over  the  years  with  all  my  travels Â

FORVHVW RI SHRSOH WKH ÂżJKW IRU VXUYLYDO

make  the  most  of  what  comes  by  you.  Â

around  the  world,  Iâ&#x20AC;&#x2122;ve  been  fortunate Â

WKH IRFXV WKH VDFULÂżFH RI VKRUW WHUP

,PDJLQH JRLQJ RXW RQ D ERDW IRU D ¿VK-­

to  get  to  know,  rub  shoulders  and  coach Â

pain  for  long  term  pleasure  and  much Â

ing  trip  with  friends  without  taking  your Â

people  from  all  walks  of  life,  from  Busi-­

more.   These  so  called  lucky  individuals Â

ÂżVKLQJ URG 7KHUHÂśV D ORW RI ÂżVK LQ WKH

ness  Owners  to  Celebrities,  CEOâ&#x20AC;&#x2122;s  to Â

have  had  to  sow  the  seeds,  provide  for Â

sea,  but  you  havenâ&#x20AC;&#x2122;t  got  the  hook  to  pull Â

Students,  from  Olympic  athletes  to Â

the  right  amount  of  sun  and  water  over Â

them  in  whilst  your  friends  are  hap-­

Guinness  World  Record  holders.  Â

a  period  of  time,  so  to  speak,  for  them Â

pily  reeling  them  in.  Iâ&#x20AC;&#x2122;m  a  big  believer  of Â

to  enjoy  the  harvest  of  all  their  work.  Â

luck.   In  fact  I  am  known  to  many  of  my Â

Here  are  three  things  I  noticed  which Â

Whatâ&#x20AC;&#x2122;s  deemed  as  luck  by  people  is  ac-­

friends  and  clients  as  a  lucky  guy.    But Â

could  aid  you  in  becoming  lucky.

tually  their  failure  to  see  all  the  time  and Â

a  wise  person  once  told  me  that  Luck Â

effort  that  was  put  by  these  hardwork-­

stands  for  Labouring  Under  Correct Â

ing  individuals  prior  to  the  harvest.

Knowledge.   Are  you  labouring  under Â

)LUVWO\ WKRVH ZKR PDNH LW WR WKH WRS ÂżQG themselves  being  at  the  right  place  at Â

correct  knowledge?

the  right  time.   This  at  least  is  what  it Â

Secondly,  Luck  is  something  that  I  be-­

seems  like  to  the  majority,  being  at  the Â

lieve  you  create  by  nourishing  your Â

Thirdly,  I  truly  believe  that  in  most  in-­

right  place  at  the  right  time,  is  often Â

mind  to  be  prepared  to  not  only  realise Â

stances  luck  is  a  matter  of  choice.   Not Â

heard  to  be  the  key  to  luck.  Â

but  capitalise  on  an  opportunity.   I  know Â

only  can  you  create  your  luck,  but  you Â

many  people  who  have  will  trip  over  an Â

can  choose  to  be  lucky.  How  do  you Â

What  the  majority  fail  to  see  is  the  back-­

opportunity  twice  and  still  donâ&#x20AC;&#x2122;t  com-­

choose  I  hear  you  say?  Well  sometimes Â

ground  work  that  these  individuals  have Â

prehend  that  they  can  capitalise  on  it.  Â

people  are  presented  with  an  opportu-­

had  to  put  in,  the  sleepless  nights,  the Â

This  comes  from  a  lack  of  knowledge Â

nity  and  they  choose  to  decline  it  due Â

rejections  of  ideas  (many  times  from  the Â

and  a  lack  of  preparation  to  be  able  to Â

to  their  fear  of  failure,  the  fear  of  tak-­

01/2012 OBTAINER WORLDWIDE

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ing a risk, the fear of looking bad, the fear of having to learn something new, the fear of putting in too much effort, just to name a few. They end up sitting on the sidelines of the game watching those who choose to play. Those who play will most certainly run the risk of rejection, failure, looking bad, getting hurt, having to work harder and longer than most, but then there comes a moment when everything falls into place. Be-­ cause after all, luck is bound be on your side in what ever you do in life if you keep on doing the right things. Sooner or later the results have to go your way.

As an example, there were many who had the abil-­

NOW YES, MANY ARE LUCKY, BUT I BELIEVE THAT LUCK (IN THE MAJORITY OF CASES) IS A PRODUCT OF CHOICE, CONTINUOUS HARD WORK, THE WILLINGNESS TO TAKE CALCULATED RISK AND MOST IMPORTANT OF ALL TAKING ACTION.

ity to purchase into stocks in Google when prices where at $100 and yet for one reason or another, decided against doing so. Those who were lucky enough to play saw their investment go up in ex-­ cess of 400%. The name of the game is who dares wins. Knowing is not enough, the application of your knowledge will lead you to luck.

Now yes, many are lucky, but I believe that luck (in the majority of cases) is a product of choice,

continuous hard work, the willingness to take calculated risk and most important of all taking action. Always remember that even if you continue to fail on your quest to become lucky, you will come out stronger and stronger with every attempt, until the faithful day when your results will make you one of the lucky few. , ZRXOG ORYH WR KHUH IURP \RX &RQQHFW ZLWK PH RQ RXU RI¿FLDO facebook fanpage http://www.facebook.com/BestLeadershipSpeakerAsia Until we meet in person, Get Inspired, Get Informed & Get Going!!! Tour, you can contact the Management Team on info@kevinabdulrahman.com

Kevin Abdulrahman is Asia’s Most Sought After Motivational and Leadership Speaker. Athletes, Celebrities, CEOs, Executives, Government Entities Models, Musicians, Private Companies, Public Organisations, Royalties, Schools, Sports Teams and Universities call for Kevin Abdulrahman when it comes to wanting an International Figure to Consult, Coach, Train and Work to take their Results to The Next Level.

To Book Kevin Abdulrahman during his next Indian Subcontinent Tour, you can contact the Management Team on info@kevinabdulrahman.com

128

OBTAINER WORLDWIDE 01/2012

International  Author,  Inspirational  Speaker  on  Motivation  and  Leadership.  7KH $XWKRULW\ LQ WKH ¿ HOG RI 0LQG 1XWULWLRQ

â&#x20AC;&#x153;No  one  needs  to  give  you  permission  to  be  Great.  You  hold  that  Authorityâ&#x20AC;?  Kevin  Abdulrahman

,I \RX ZDQW DQ HQJDJLQJ VSHDNHU WR FRQQHFW ZLWK WKH %RRN .HYLQ $EGXOUDKPDQ IRU \RXU QH[W FRPSDQ\ DQG $XGLHQFH RI 7RGD\ WKHQ <RX :LOO :DQW WR KDYH 7KH JURXS FRQIHUHQFH E\ FRQWDFWLQJ KLV PDQDJHPHQW WHDP Man  Inspiring  Millions  at  your  next  event. through

ZZZ .HYLQ$EGXOUDKPDQ FRP

Column from Dany Szasz

COLUMN

Passive income in networking, illusion or reality?

F

or  this  column  Iâ&#x20AC;&#x2122;ve  consid-­

achieved  something  and  have  observed Â

$QVZHU  Passive  income  is  the  in-­

ered  clearing  up  a  couple  of Â

many  other  colleagues,  I  thought  I Â

come  that  Iâ&#x20AC;&#x2122;ve  sweated  for  previously Â

possible Â

should  write  something  about  it  and Â

;Íž-­)  and  is  determined  from  the  turnover Â

misunderstand-­

ings  concerning  this  topic.

investigate  this  myth  a  bit.  However, Â

of  my  partners.  (Viola  from  Germany)

But  no  matter  what  atti-­

I  donâ&#x20AC;&#x2122;t  just  want  to  write  about  what Â

$QVZHU  A  passive  income,  already Â

tude  or  point  of  view  you  may  have  on Â

I  think  about  the  topic  and  it  was  also Â

FOHDUO\ GHÂżQHG E\ WKH FRQFHSW LV DQ

this  yourself,  donâ&#x20AC;&#x2122;t  let  yourself  be  irri-­

SDUWLFXODUO\ LPSRUWDQW IRU PH WR ÂżQG RXW

income  I  donâ&#x20AC;&#x2122;t  have  to  initiate  any  ac-­

tated  by  my  approach.  Itâ&#x20AC;&#x2122;s  neither  better Â

what  other  networking Â

than  yours  nor  worse.  Perhaps  itâ&#x20AC;&#x2122;s  just Â

colleagues  think  about Â

different  and  is  based  on  different  ex-­

it  from  the  most  varied Â

periences  or  maybe  itâ&#x20AC;&#x2122;s  exactly  the  same Â

positions  and  above  all Â

but  expressed  differently.  If,  however, Â

what  they  understand Â

your  perspective  is  completely  differ-­

by  it.  So  I  asked  a  few Â

ent  from  mine,  it  will  give  each  of  us  the Â

very  well-­known  and Â

opportunity  to  reconsider  our  own  per-­

successful  networkers, Â

spective  once  again.

some  former  network-­ ers  as  well  as  a  few  who Â

tive  work  process  any-­

INDEED PEOPLE ARE OFTEN RECRUITED WITH THE CLAIM THAT, IF YOU WORK IN NETWORKING AND BUILD UP SOMETHING, YOU WILL AT SOME STAGE BE ABLE TO LIVE FROM A PASSIVE INCOME AND NOT HAVE TO DO ANYTHING ANYMORE.

more  in  order  to  get  it;Íž  examples  are  the  interest  on  my  bank  balance,  income  from  rent,  royalties  and  such  like.  So  in  networking  too  it  would  be  an  in-­ come  you  donâ&#x20AC;&#x2122;t  have  to  work  for  anymore  (al-­

Indeed  people  are  often  recruited  with Â

are  right  at  the  start  of Â

the  claim  that,  if  you  work  in  network-­

their  careers.  With  some Â

ing  and  build  up  something,  you  will  at Â

answers  I  give  their  full Â

some  stage  be  able  to  live  from  a  pas-­

names,  in  the  case  of  others  who  prefer Â

do  to  keep  your  passive  income  stable, Â

sive  income  and  not  have  to  do  anything Â

to  remain  anonymous  I  give  only  their Â

e.g.  increasing  and  securing  the  capi-­

anymore.  You  can  then  do  whatever  you Â

ÂżUVW QDPHV

tal  in  the  bank  through  redeployment, Â

like...  This  certainly  isnâ&#x20AC;&#x2122;t  untrue  and  this Â

But  letâ&#x20AC;&#x2122;s  just  see  what  kind  of  answers Â

keeping  your  properties  in  good  condi-­

VWDWHPHQW LV MXVWL¿HG EXW LW ZRXOG VLP-­

Iâ&#x20AC;&#x2122;ve  received  to  these  questions  I  asked Â

WLRQ VR WKDW WKH UHQW FRQWLQXHV WR Ă&#x20AC;RZ

ply  be  important  to  take  a  closer  look  at Â

everybody:

recording  the  occasional  new  CD  to Â

what  it  means  in  detail.

though,  of  course,  you  can).  Naturally  there  are  also  things  you  can Â

stabilize  the  royalties  or  keeping  close  What  does  a  passive  income  in Â

contact  to  your  downline  and  running Â

Since  Iâ&#x20AC;&#x2122;ll  soon  have  been  involved  in Â

networking  mean  for  you  or  what Â

nice  campaigns  so  that  the  people  feel Â

MLM  for  16  years  and  have  built  and Â

do  you  understand  by  it?

happy  and  have  fun  networking.  (Di-­

01/2012 OBTAINER WORLDWIDE

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COLUMN

eter  Becker  from  Germany)

GRP DQG LQGHSHQGHQFH FDQ RQO\ IXOÂżOO

dreamed  of  not  having  to  do  anything Â

$QVZHU  Receiving  a  monthly  pay-­

their  dreams  if  they  succeed  in  building Â

anymore  after  a  few  years  of  hard  work. Â

ment  from  a  distribution  organization Â

up  a  â&#x20AC;&#x153;passive  income.â&#x20AC;?  Without  doubt Â

For  example,  one  of  my  dreams  at  that Â

that  has  been  built  up  and  stabilized Â

there  are  professions  that  make  it  eas-­

time  was  to  spend  6-­8  months  in  Nepal. Â

and  has  got  a  large  proportion  of  end Â

ier  to  achieve  a  passive  income.  Those Â

In  any  case  that  was  how  it  was  promot-­

customers  without  performing  any Â

who  like  me  are  neither  pop  stars  nor Â

ed  to  me  at  the  time.

sales  activity  (or  without  having  to Â

SURPLQHQW ERRN DXWKRUV ÂżQG WKLQJV

perform  any  in  accordance  with  the Â

PXFK PRUH GLI¿FXOW $V D WUDLQHG LQGXV-­

However,  when  I  achieved  what  I  had Â

general  terms  and  conditions).  (Willi Â

trial  clerk  itâ&#x20AC;&#x2122;s  only  been  through  build-­

desired,  I  discovered  that  I  just  canâ&#x20AC;&#x2122;t Â

Morant)

ing  up  my  own  network  that  itâ&#x20AC;&#x2122;s  been Â

go  away  so  easily.  And  above  all  not  for Â

$QVZHU  You  always  have  to  watch Â

possible  for  me  to  still  be  paid  for  work Â

such  a  long  time.  In  the  meantime  Iâ&#x20AC;&#x2122;ve Â

out  that  enough  goes  in  at  the  top  so Â

I  did  a  long  time  ago.  That  not  only  cre-­

built  up  something  in  networking  again Â

that  enough  gets  caught  down  below. Â

DWHV PRUH ÂżQDQFLDO VHFXULW\ EXW DOVR WKH

and  made  a  career  for  a  second  time. Â

In  this  respect  Iâ&#x20AC;&#x2122;d  say  that  there  isnâ&#x20AC;&#x2122;t Â

freedom  of  life  determined  by  myself. Â

Here  Iâ&#x20AC;&#x2122;ve  granted  myself  the  luxury  of  at Â

really  anything  like  complete  and  total Â

However,  thatâ&#x20AC;&#x2122;s  got  absolutely  nothing Â

least  living  in  the  South. Â

passivity.  (Dennis  from  Majorca)

to  do  with  passivity!  A  â&#x20AC;&#x153;passiveâ&#x20AC;?  income Â

$QVZHU  For  me  passive  income  is Â

doesnâ&#x20AC;&#x2122;t  at  all  mean  that  you  can  remain Â

freedom  and  quality  of  life,  and  on  the  other  hand,  in  networking  income  con-­ tinues  to  grow  steadily,  which  is  some-­ thing  you  donâ&#x20AC;&#x2122;t  get  as  an  employee.  (Tobias  JĂźnemann  from  Germany) $QVZHU  Personally  I  donâ&#x20AC;&#x2122;t  like  to  talk  about  â&#x20AC;&#x153;passive  income.â&#x20AC;?  It  tempts  people  too  much  towards  â&#x20AC;&#x153;doing  noth-­ ing.â&#x20AC;?  Unfortunately,  many  people  forget  that  before  you  can  enjoy  a  so-­

It  was  interesting  to  see  how  people  tried  to  tell  me  that  this  wasnâ&#x20AC;&#x2122;t  possible Â

HOWEVER, FOR THOSE WHO BUILD UP THEIR BUSINESS THEMSELVES ITâ&#x20AC;&#x2122;S RATHER UNLIKELY THAT THEYâ&#x20AC;&#x2122;LL BE ABLE TO AFFORD TO BE COMPLETELY PASSIVE, PARTICULARLY NOT FOR A NUMBER OF YEARS.

called  passive  income  you  have  to  be Â

because  then  there  wouldnâ&#x20AC;&#x2122;t  be  anybody  there  for  my  organization  anymore  and  who  would  then  still  take  care  of  my  team?!  Thatâ&#x20AC;&#x2122;s  something  I  found  very  interesting  indeed.  Shouldnâ&#x20AC;&#x2122;t  I  then  KDYH WDNHQ D VLPSOH RIÂżFH MRE VR WKDW Iâ&#x20AC;&#x2122;d  be  certain  that  I  wouldnâ&#x20AC;&#x2122;t  leave  my  surroundings  in  the  next  20  years?  The  most  amazing  objections  against  my  intentions  were  that  Iâ&#x20AC;&#x2122;d  now  only  lie  in Â

VERY  ACTIVE  for  years  and  years  and, Â

passive  forever  after  once  doing  some Â

the  sun...  and  wouldnâ&#x20AC;&#x2122;t  do  anything  else Â

nevertheless,  in  reality  you  can  never Â

work.  Quite  the  contrary.  Itâ&#x20AC;&#x2122;s  precisely Â

anymore.  Disregarding  the  fact  that  Iâ&#x20AC;&#x2122;d Â

give  up  being  active.  If  your  downline Â

the  freedom  and  independence  that Â

be  entitled  to  this  after  all,  it  doesnâ&#x20AC;&#x2122;t Â

is  large  enough  and  the  commission  in-­

create  the  positive  space  to  continue Â

even  conform  with  the  facts.  Because Â

come  is  big  enough,  you  might  consider Â

working  toward  my  goals  with  fun  and Â

,œP FRQWLQXLQJ WR GR P\ ³MRE´ MXVW DV ,

â&#x20AC;&#x153;throttling  backâ&#x20AC;?  a  bit.  I  prefer  the  term Â

creativity.  Whoever  has  once  worked Â

did  before,  only  from  a  new  location.

â&#x20AC;&#x153;comfortable  incomeâ&#x20AC;?  to  â&#x20AC;&#x153;passive  in-­

like  this  can  hardly  imagine  doing  any-­

come!â&#x20AC;?  (Thomas  Langer  â&#x20AC;&#x201C;  Cape  Town) Â

thing  else  anymore.  (Peter  Thum  from Â

After  all  the  main  concern  is  that  our Â

$QVZHU  Passive  income  or  residual Â

Germany)

team  partners  should  also  be  indepen-­

LQFRPH PHDQV WKH URDG WR ÂżQDQFLDO DQG

dent  at  some  stage  or  other...  In  turn Â

personal  freedom.  In  Network  Mar-­

Those  are  the  answers.  Iâ&#x20AC;&#x2122;ve  short-­

that  means  that  they  should  be  in  a  po-­

keting  thatâ&#x20AC;&#x2122;s  ingenious.  You  perform Â

ened  some  of  them  since  otherwise Â

sition  to  remain  successful  even  without Â

a  task  for  some  time  and  later  you  get Â

theyâ&#x20AC;&#x2122;d  have  taken  up  a  whole  page,  but Â

you  and  to  continue  doing  business  just Â

paid  for  it  again  and  again  without Â

most  of  them  Iâ&#x20AC;&#x2122;ve  reproduced  in  full. Â

as  they  did  when  you  were  still  there  24 Â

having  to  expend  the  same  energy  for Â

Here  Iâ&#x20AC;&#x2122;d  like  once  again  to  thank  my Â

hours  a  day.  So  completely  regardless Â

LW ,WÂśV OLNH Ă&#x20AC;\LQJ D SODQH Âą DW ÂżUVW \RX

networking  colleagues  for  their  time Â

of  whether  you  do  anything  or  (like  me) Â

have  to  give  100%  so  that  the  plane  can Â

and  their  answers.  Iâ&#x20AC;&#x2122;m  very  pleased  that Â

you  just  lie  around  in  the  sun  (which Â

take  off,  then  when  itâ&#x20AC;&#x2122;s  in  the  air,  you Â

theyâ&#x20AC;&#x2122;ve  made  their  responses  available Â

would  be  nice  after  all). Â

can  go  on  autopilot  and  the  plane  more Â

to  me.

RU OHVV Ă&#x20AC;LHV LWVHOI ,WÂśV D ELW OLNH WKDW KHUH

But  what  does  the  reality  look  like...? Â

(Hakan  C.  from  Spain)

I  myself  see  it  similarly  to  some  of  my Â

Not  the  one  you  desire  but  the  actual Â

$QVZHU  Those  who  dream  of  free-­

colleagues.  Almost  16  years  ago  I  still Â

reality...?  The  actual  reality  looks  like Â

132

OBTAINER WORLDWIDE 01/2012

COLUMN

this:  when  we  donâ&#x20AC;&#x2122;t  do  anything,  unfor-­

JRRG IRUWXQH ´ ,œYH

tunately,  nothing  much  happens  either. Â

even  met  some  of  them. Â

If  we  donâ&#x20AC;&#x2122;t  continually  lubricate  and Â

These  people  did  indeed Â

fuel  the  engine,  the  same  impetus  isnâ&#x20AC;&#x2122;t Â

work  for  a  short  time  at  the Â

there.  Yes,  it  can,  of  course,  mean  that Â

beginning  and  once  or  twice  they Â

we  donâ&#x20AC;&#x2122;t  have  to  travel  around  as  much Â

brought  somebody  into  the  business Â

as  before  and  carry  out  training  sessions Â

who  really  stepped  on  the  gas  and,  re-­

all  over  the  place,  since  that  has  been Â

gardless  of  the  circumstances,  they  fol-­

duplicated.

lowed  their  path,  also  independently  of  what  their  own  upline  did  or  didnâ&#x20AC;&#x2122;t  do, Â

However,  in  my  experience  thereâ&#x20AC;&#x2122;s  also Â

and  they  were  successful.  Due  to  this  in Â

no  such  thing  as  complete  passivity. Â

VXFK D FDVH WKLV ³FKLOG RI IRUWXQH´ UHDOO\

Langer)  at  some  stage,  however  itâ&#x20AC;&#x2122;s Â

Itâ&#x20AC;&#x2122;s  often  even  the  case  that  the  more Â

does  have  a  completely  passive  income.

rather  rare  that  we  can  talk  of  a  passive Â

successful  you  become,  the  more  your Â

However,  for  those  who  build  up  their Â

income.

spheres  of  responsibility  will  also  in-­

business  themselves  itâ&#x20AC;&#x2122;s  rather  unlikely Â

crease.  Youâ&#x20AC;&#x2122;re  no  longer  responsible  for Â

that  theyâ&#x20AC;&#x2122;ll  be  able  to  afford  to  be  com-­

Even  if  assuming  that  you  have  achieved Â

your  team  and  your  growth,  itâ&#x20AC;&#x2122;s  also  a Â

pletely  passive,  particularly  not  for  a Â

enough  and  you  could  indulge  yourself Â

question  of  what  you  generally  share, Â

number  of  years.

in  complete  passivity  for  a  few  years, Â

what  you  pass  on,  how  you  support  the Â

you  have  to  take  note  of  the  fact  that  the Â

company,  etc.  You  could  say  that  your Â

What  certainly  may  be  possible  is Â

average  life  span  of  an  MLM  company Â

work  has  shifted  and  is  simply  orga-­

that  you  achieve  your  goals  in  network-­

is  under  10  years  and  in  some  cases  un-­

nized  differently  than  at  the  start  of  your Â

ing  and  your  desired  income  and  then Â

der  5  years.  So  which  company  you  want Â

career.

reduce  your  activities  by  half  and  pursue Â

WR EXLOG XS D ³SDVVLYH LQFRPH´ ZLWK LV

your  other  dreams.  Something  that  you Â

therefore  again  an  aspect  that  shouldnâ&#x20AC;&#x2122;t Â

You  have  an  income  thatâ&#x20AC;&#x2122;s  100%  passive Â

might  always  have  wanted  to  do.  For Â

be  underestimated.

when  you  as  a  musician,  for  example, Â

example,  you  might  do  a  course  or  set Â

bring  out  your  CDs  and  your  songs  are Â

up  your  own  small  company  in  another Â

In  this  sense  I  wish  you  a  â&#x20AC;&#x153;comfortable Â

played  on  the  radio,  when  you  write Â

ÂżHOG QR PDWWHU ZKHWKHU LWÂśV D FDUSHQWU\

LQFRPH´ WKDWœV DV KLJK DV SRVVLEOH DQG

ERRNV ZKHQ \RX VKDUH LQ WKH ER[ RIÂżFH

workshop,  a  construction  company,  a Â

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UHWXUQV RI D VXFFHVVIXO ¿OP HWF +RZHY-­

travel  agency,  or  interior  decoratorâ&#x20AC;&#x2122;s  of-­

your  whole  life  long.

er,  the  probability  is  90%  that  you  wonâ&#x20AC;&#x2122;t Â

ÂżFH HWF :KDW LW LV GRHVQÂśW PDWWHU 7KLV

have  this  kind  of  passive  income  in  net-­

opportunity  is  certainly  available,  it Â

working.

only  requires  good  time  management Â

<RXUV

on  your  part  to  do  so.

'DQ\

Well,  because  in  networking  there  are Â

To  this  extent  we  can  by  all  means  speak Â

www.danielaszasz.com

also  what  you  could  call  â&#x20AC;&#x153;children  of Â

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Why  do  I  say  90%  and  not  100%? Â

01/2012 OBTAINER WORLDWIDE

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