Castello Tonality Marketing Report | QNY Creative by QNY Creative

MARKETING COMMUNICATIONS Prepared by

01 CONSUMER

FOOD & WINE MAGAZINE FEATURE AD

MEIJER 2020 HOLIDAY BOX BANNER ADS

To further grow the CASTELLO® brand purchase, Food and Wine published an ad focused on CASTELLO® Havarti creamy, showcasing the product and product usage through a recipe.

To support the launch of the CASTELLO® Holiday Box and to further grow the CASTELLO® brand at Meijer, Castello ran a Commerce Display Ad on Meijer.com, to create brand awareness and drive purchase of the product at Meijer.

VIEW FILE HERE

CREATION DATE October 2020

PRODUCTS - Castello Holiday box

PROJECT TYPE CREATION DATE

PROJECT TYPE

- Digital

October 2020

- Print

- Retailer Banner Ad

PRODUCTS - Castello Havarti Creamy

- Magazine AD

FORMAT

- 576 x 200 pixels

- 8.25” x 10.875”

- 1242 x 300 pixels

VIEW FILES HERE

IBOTTA IN-PLATFORM BANNER AD

MEIJER 2020 COMMERCE DISPLAY BANNER ADS

To support the CASTELLO® brand throughout the Holiday Season, CASTELLO® participated in iBotta’s Thanksgiving Essentials Program. The program includes in-app banners. The goal was to drive awareness and purchase of CASTELLO® products throughout the Thanksgiving season.

To further grow the CASTELLO® brand at Meijer, Castello ran a Commerce Display Ad on Meijer.com, focused on the CASTELLO® Havarti creamy, Danish blue and Gouda cheeses.

VIEW FILES HERE

CREATION DATE

PROJECT TYPE

- Digital

November 2020

- Digital

- Retailer Banner Ad

PRODUCTS

CREATION DATE

PROJECT TYPE

October 2020

PRODUCTS - Havarti Creamy 8 oz. - Danish Blue wedge 4.4 oz. - Gouda 6 oz. round

FORMAT - 640 x 280 pixels - 1200 X 600 pixels

- Havarti Creamy 8 oz. - Danish Blue wedge 4.4 oz. - Gouda 6 oz. round

- Retailer Banner Ad

FORMAT - 576 x 200 pixels - 1242 x 300 pixels

COSTCO SOCIAL AD

ROUSE’S MARKET IN-STORE SIGNAGE

Castello is selling Aged Havarti at the following Costco regions: Midwest, San Diego, Northwest, and Northeast. To support the item on shelf, we created a geo-targeted ad via Instagram/Social to inform customers the item is now on-shelf.

To support in-store purchase at Rouse’s Market during a February promotion. The promotion features the Castello 7 oz. Gouda and Fontina rounds.

VIEW FILE HERE

CREATION DATE CREATION DATE December 2020

PRODUCTS - Aged Havarti 14 oz.

PROJECT TYPE - Digital / MP4 - Social Media AD

FORMAT - 1080 x 1920 pixels

January 2021

PRODUCTS -

Gouda 7 oz. Smoked Gouda 7 oz. Fontina 7 oz. Smoked Fontina 7 oz.

PROJECT TYPE - Print - Table Signage

FORMAT - 8.5” x 11”

COUPONS

GIPHY STICKERS

To support consumer relations and events throughout 2021, the Castello team is seeking to produce a $2 OFF and FREE PRODUCT coupon.

To increase awareness of the Castello brand on Social Media, we created GIPHY sticker animations to support the brand’s Instagram account and the interactions with the customers.

DISCOVER A WORLD OF CHEESE

VIEW FILE HERE

$2.00 OFF ANY ONE (1) CASTELLO® CHEESE PRODUCT

Redeemable at participating retailers. May not be combined with any other coupon or offer. CONSUMER: Limit one coupon per purchase of specified product(s). Consumer is responsible for any sales tax. Void where prohibited, or if altered, purchased, sold, reproduced or transferred. RETAILER: You will be reimbursed the face value of this coupon plus 8¢ if submitted in compliance with our coupon redemption policy. Copy available upon request. Mail to: Arla Foods 1152, NCH Marketing Services, P.O. Box 880001, El Paso, TX 88588-0001. Good only in the USA and APO/FPO post office addresses. Cash value .001¢. Arla Foods, Inc. DO NOT DOUBLE VALUE. Any use of this coupon not specified herein constitutes fraud. Expires 12/31/21

For recipe inspiration, visit CASTELLOCHEESE.COM

CREATION DATE January 2021

PRODUCTS - Castello Portfolio

PROJECT TYPE

FREE* PRODUCT ANY ONE (1) CASTELLO® CHEESE PRODUCT

*Maximum value $8.99. Redeemable at participating retailers. May not be combined with any other coupon or offer. CONSUMER: Limit one coupon per purchase of specified product(s). Consumer is responsible for any sales tax. Void where prohibited, or if altered, purchased, sold, reproduced or transferred. RETAILER: You will be reimbursed the face value of this coupon plus 8¢ if submitted in compliance with our coupon redemption policy. Copy available upon request. Mail to: Arla Foods 1152, NCH Marketing Services, P.O. Box 880001, El Paso, TX 88588-0001. Good only in the USA and APO/FPO post office addresses. Cash value .001¢. Arla Foods, Inc. DO NOT DOUBLE VALUE. Any use of this coupon not specified herein constitutes fraud. Expires 12/31/21 RETAILER: Fill in retail price Max Value $8.99

For recipe inspiration, visit CASTELLOCHEESE.COM

GIFs are distributed through major GIF search engines and their third-party integration partners. Giphy and Tenor boast integrations in the most popular social media and messaging apps such as Facebook, Instagram, Twitter, Snapchat, iMessage, WhatsApp, Tinder, Slack, and many others.

VIEW FILE HERE

CREATION DATE January 2021

PRODUCTS - Castello Portfolio

PROJECT TYPE

- Print

- Digital / GIF

- Promotion Coupons

- Social Media stickers

FORMAT

- 4.8” x 2.25”

- 1000 x 1000 pixels

INSTAGRAM HIGHLIGHTS

AD VERTICALS EVERYDAY ADS

To increase awareness of the Castello brand on Social Media, we’re creating highlights showcasing recipes inspired by Castello products to attract potential customers and drive product purchase.

RECIPE CARDS

Ads for social media to support the sales of Castello Havarti Creamy, with special focus on homemade recipes highlighting the creaminess of the product.

HIGHLIGHTS ICONS

VIEW FILE HERE #Cheeseboards

Our Cheese

PRODUCT CARDS Fan Love

Recipes

CREATION DATE CREATION DATE

January 2021

February 2021

PRODUCTS

- Castello Portfolio

- Havarti Creamy

PROJECT TYPE - Digital / JPG

PROJECT TYPE

- Social Media Stories

- Digital / MP4 - Social Media AD

FORMAT - 1080 x 1920 pixels

FORMAT VIEW FILE HERE

- 1080 x 1920 pixels

HAVARTI DIGITAL COUPON To support consumer relations throughout 2021, the Castello team is seeking to produce a $3 OFF coupon for Havarti portfolio, to be distributed online through Castello’s website.

HYGGE GIPHY STICKERS Castello will be leveraging ‘National Hygge Day’ to generate buzz around Castello Havarti and its authentic Danish heritage. To help Americans embrace life’s comforts, Castello has teamed up with Danish chef and hygge expert, Caroline Fleming, to launch the “Hygge At Home” handbook. The GIPHY stickers are created to support the campaign on Social Media.

VIEW FILE HERE

Offer Banner

VIEW FILE HERE

End Banner

CREATION DATE

February 2021

PRODUCTS

- Castello Havarti

- Castello Portfolio

PROJECT TYPE

- Digital / JPG

- Digital / GIF

- Digital Coupon

- Social Media stickers

FORMAT

- Banners: 300 x 450 px

- 1000 x 1000 pixels

INSTACART HERO BANNER ADS

APRIL NEWSLETTER To further grow the CASTELLO® brand, we’re sending a Newsletter focused on Spring recipe creation with Creamy Havarti cheese.

To further grow the CASTELLO® brand, Castello is running a Commerce Display Ad on Instacart, focused on the CASTELLO® Havarti portfolio.

VIEW FILE HERE

CREATION DATE March 2021

PRODUCTS - Havarti Creamy

VIEW FILES HERE

PROJECT TYPE - Digital

CREATION DATE

PROJECT TYPE

FORMAT

February 2021

- Digital

- 1450 x 500 pixels

- Retailer Banner Ads

- 1600 x 500 pixels

PRODUCTS - Havarti Portfolio

- Newsletter

FORMAT - 600 x 2038 pixels

STRESS FREE DINNER AD Castello is running an ad with the Summer creative for All Recipe’s StressFree Dinner Issue, which will be published on 6/25.

RECIPE CARD CHEESEBOARD WITH MAPLE CANDIED WALNUTS

The ad has the objective to inspire the usage of Castello cheese and educate consumers on Castello Havarti.

VIEW FILE HERE

CREATION DATE CREATION DATE

April 2021

PRODUCTS

PRODUCTS - Castello Havarti

- Aged Havarti and Traditional Danish Blue Wedge

PROJECT TYPE

- Print

- Magazine Ad

FORMAT FORMAT - 8” x 10.875”

- 11” x 8.5”

SAVORY MAGAZINE ADS To support business at Stop & Shop, CASTELLO is running 3 Savory Magazine ads. For two ads, Stop & Shop and Giant Food, CASTELLO will feature HAVARTI. For Giant Martin, Castello will feature BLUE CHEESE.

ULTIMATE HAVARTI PARTY SWEEPSTAKES To excite media and consumers alike, Castello will host the Ultimate Havarti Party Sweepstakes giving consumers the opportunity to win delicious prizes, including a year’s supply of Castello cheese.

VIEW FILES HERE

LANDING PAGE CREATION DATE April 2021

PRODUCTS - Havarti Creamy

CREATION DATE

- Traditional Danish Blue

April 2021

Cheese Wedge

PROJECT TYPE - Print - Magazine Ad

FORMAT - 8” x 10.5”

PRODUCTS - Havarti Portfolio

PROJECT TYPE - Digital/WEB - Landing Page, Post, GIPHYs

SOCIAL MEDIA POST

NEWSLETTER

GIPHY STICKERS

NATIONAL CHEESE DAY ONE PAGER To enable the sales team to educate their buyers on the support that CASTELLO is investing in the category and the brand, we designed a 1-page sheet outlining the NATIONAL CHEESE DAY offerings.

THERE’S NO BETTER WAY TO CELEBRATE NATIONAL CHEESE DAY ON JUNE 4 THAN WITH A HAVARTI PARTY! Between May 17 – June 5, Castello is calling on cheese fans everywhere to enter the Ultimate Havarti Party Sweepstakes for a chance to win exciting prizes.

GRAND PRIZE

VIEW FILE HERE

One Grand Prize winner will win free Castello Havarti Cheese for one year along with

$1,000 2ND PRIZE

FREE HAVARTI

Cheese sample (400 winners)

Consumers can enter for a chance to win by visiting

castellocheese.com

360 SUPPORT 4 Branded Digital Website

CREATION DATE April 2021

PRODUCTS - Havarti Portfolio

PROJECT TYPE - Digital - Sell Sheet

FORMAT - 8.5” x 11”

VIEW FILES HERE

Nationwide Media Outreach

Influencer Engagement

Social Media Content

NATIONAL CHEESE DAY RECIPE CARDS

NATIONAL CHEESE DAY WINNER CARD VIEW FILE HERE

SUMMER SALAD WITH HAVARTI CHEESE AND JALAPEÑO RANCH DRESSING 2-4 SERVINGS INGREDIENTS FOR THE JALAPEÑO RANCH: • • •

1/2 cup buttermilk 1/2 cup mayonnaise 1 spring onion

• • •

1/2 - 1 fresh jalapeño, deseeded 1 tbsp white wine vinegar Salt

• • • •

1 heart of romaine lettuce 3 oz of sugar snap peas 8 oz of diced and fried bacon 8 oz of CREAMY HAVARTI, cubed

FOR THE SALAD: • • • •

1 avocado 2 ears of corn 4 -5 spring onions 8 - 10 radishes

DIRECTIONS

VIEW FILES HERE

• • • • • • • •

With a handheld blender, blend buttermilk with spring onion and jalapeño Mix in mayonnaise, then add white wine vinegar and salt to taste Bring large pot of water to a boil Shuck corn and boil until tender. Remove with tongs to cool Cut the lettuce roughly, cut the radishes into cubes, cut peas into slices and slice the spring onions Cut avocado into cubes and cut corn off the cob Serve lettuce, sugar snap peas, corn, radishes, spring onions, avocado, bacon, and Creamy Havarti in a large bowl or on a platter Serve immediately with jalapeño ranch

For more irresistible recipes, visit CASTELLOCHEESE.COM @CastelloUSA

CONGRATULATIONS! You’re a winner of the Castello Ultimate Havarti Party Sweepstakes. We can’t wait for you to Discover Havarti and try our delicious varieties. With a smooth, creamy texture and rich buttery flavor, plus a meltability that is second to none, Castello Havarti Cheese is the perfect addition to any cheeseboard or recipe. For cheeseboard and recipe inspiration, visit www.CastelloCheese.com and follow us on social @CastelloUSA. Be sure to tag us in your recipe and cheeseboard creations! Enjoy! -Your Friends at Castello

CREATION DATE

May 2021

PRODUCTS - Creamy Havarti

PROJECT TYPE - Print

FORMAT - 6” x 4”

HOW TO MAKE SLIDERS WITH CREAMY HAVARTI CHEESE 8 SERVINGS INGREDIENTS FOR THE ONIONS:

FOR THE CHIPOTLE MAYO:

• • •

3 tbsp mayonnaise 1-2 tbsp chipotle in adobo, chopped Salt

• • • •

1 heart of romaine lettuce, divided 1-2 tomatoes, sliced 8 ounces CASTELLO® CREAMY HAVARTI CHEESE, sliced

2 onions Olive oil Salt

FOR THE SLIDERS: • • • •

10 oz ground beef Olive oil Salt and pepper 8 slider buns

DIRECTIONS • • • • • • • • •

Cut the onions into thin slices and sauté over medium heat in olive oil, on a hot pan. Sauté until onions turn golden brown, 10-15 minutes. Add salt to taste. Mix mayonnaise with chipotle chilies and salt to taste. Shape the meat into 8 small patties and fry in olive oil at high heat. Season with salt and pepper. Top with cheese and let melt. Dress the buns with the chipotle mayo, top with lettuce, tomato, sautéed onions, and patties. Serve immediately.

For more irresistible recipes, visit CASTELLOCHEESE.COM @CastelloUSA

PRODUCTS - Creamy Havarti

PROJECT TYPE - Print

FORMAT - 6” x 4”

CastelloUSA

SPRING CAMPAIGN

STORE GEO MAP

AD VERTICALS

STORE MAP Digital Campaign created to support the sales of Castello Havarti Creamy, focusing on recipe creation for SPRING.

WA MI, IN, OH, KY

NY CT

MI PA

NV IN

NY, CT

KY AZ

NY, PA, CT, DE

TX CA, NV, AZ, TX, WA, OR

Assets Created: - 21 videos - 6 retailers (3 ads each)

VIEW FILES HERE

FLORIDA

VIEW FILE HERE CREATION DATE CREATION DATE March 2021

PRODUCTS

April 2021

PRODUCTS - Havarti Creamy

- Castello Portfolio

PROJECT TYPE

- Digital

- Digital / PDF - Map

FORMAT - Banners: 1920 x 1080 px

- Geo Ads x 6 Retailers 1 Generic version

FORMAT - 1080 x 1920 pixels

SPRING CAMPAIGN

DISPLAY ADS

PINTEREST ADS

VIEW FILES HERE

CREATION DATE

PROJECT TYPE

FORMAT

April 2021

- Digital

- 160 x 600 pixels

- Display Ads

- 300 x 250 pixels

PRODUCTS - Havarti Creamy

CREATION DATE

PROJECT TYPE

FORMAT

April 2021

- Digital

- 1000 x 1500 pixels

- Pinterest Ads

- 700 x 6275 pixels

- 30 x 600 pixels

PRODUCTS

- 728 x 90 pixels

- Havarti Creamy

- 970 x 250 pixels

SPRING CAMPAIGN

HYGGEE AT HOME RESULTS

YOUTUBE & HULU ADS

ONE PAGER

One-sheet page showcasing the results of the Hygge At Home campaign.

CASTELLO’S HYGGE AT HOME CAMPAIGN DROVE AWARENESS FOR CASTELLO® HAVARTI

VIEW FILE HERE

CAMPAIGN RESULTS

218

PLACEMENTS

551 MM TOTAL REACH

INSERTING INTO POP CULTURE

388 MM SURVEY PICK UP

VIEW FILES HERE

Survey coverage garnered top tier pick-up including Yahoo!, MSN, local online NBC, ABC, FOX, and CBS affiliates

Inclusion on social platforms such as Instagram and TikTok

HYGGE-AT-HOME SOCIAL GIVEAWAY

372 2,441 CREATION DATE May 2021

Digital coupon prints

100% Positive Sentiment

CONSUMER ENTRIES

LANDING PAGE

10,224

SITE VISITS

8,861

USERS

PRODUCTS - Castello Havarti

PROJECT TYPE CREATION DATE

PROJECT TYPE

FORMAT

April 2021

- Digital

- 1920 x 1080 pixels

PRODUCTS - Havarti

- Display Ads

- Digital Sheet

FORMAT - 8.5” x 11”

SHOP RITE SHELF TALKERS

COSTCO SUPPORT GEO ADS BURGER BLUE CHEESE

To drive purchase at Store shelf, Castello will have shelf tags calling out a digital coupon running from 6/23 – 7/23. The shelf tags will include branded content related to the summer creative, as an opportunity to enhance the brand’s presence on shelf.

VIEW FILE HERE

CREATION DATE May 2021

PRODUCTS

1.00

OFF 1

LIMIT 4 IN A SINGLE TRANSACTION

- Creamy Havarti Valid 6/15/21 - 7/24/21

PROJECT TYPE - Print - P.O.P

FORMAT - 1.9” x 1.9”, 1.9” x 1”, 2.3” x 2”, 2.4” x 2.6”

1.00

OFF 1

LIMIT 4 IN A SINGLE TRANSACTION

Valid 6/15/21 - 7/24/21

CREATION DATE

PROJECT TYPE

FORMAT

May 2021

- Digital

- 1080 x 1920 pixels - MP4

- Geo Ads

- 1080 x 1080 pixels

PRODUCTS - Burger Blue Cheese slices

- 1200 X 675 pixels

SUMMER GIPHY STICKERS

SUMMER CAMPAIGN

VIEW FILES HERE

Digital Campaign created to support the sales of Castello Havarti Creamy, focusing on recipe creation for SUMMER.

AD VERTICALS

Assets Created: - 21 videos - 6 retailers (3 ads each) - 1 generic version

VIEW FILES HERE

CREATION DATE CREATION DATE July 2021

PRODUCTS - Castello Portfolio

PROJECT TYPE - Digital / GIF - Social Media stickers

FORMAT - 1000 x 1000 pixels

May-July 2021

PRODUCTS - Havarti

PROJECT TYPE - Digital - Geo Ads x 6 Retailers 1 Generic version

FORMAT - 1080 x 1920 pixels

SUMMER CAMPAIGN

DISPLAY ADS

PINTEREST ADS VIEW FILES HERE

VIEW FILES HERE

CREATION DATE

PROJECT TYPE

FORMAT

May-July 2021

- Digital

- 160 x 600 pixels

- Display Ads

- 300 x 250 pixels

PRODUCTS - Havarti

CREATION DATE

PROJECT TYPE

FORMAT

May-July 2021

- Digital JPG + MP4

- 1000 x 1500 pixels

- Pinterest Ads

- 1080 x 1080 pixels

- 30 x 600 pixels

PRODUCTS

- 728 x 90 pixels

- Havarti

- 970 x 250 pixels

SUMMER CAMPAIGN

SUMMER NEWSLETTER

YOUTUBE & HULU ADS

To further grow the CASTELLO® brand, we’re sending a Newsletter focused on Summer recipe creation with Creamy Havarti cheese.

VIEW FILE HERE

VIEW FILES HERE CREATION DATE July 2021

PRODUCTS - Havarti Portfolio

PROJECT TYPE - Digital

CREATION DATE

PROJECT TYPE

FORMAT

May-July 2021

- Digital

- 1920 x 1080 pixels

PRODUCTS - Havarti

- Display Ads

- Newsletter

FORMAT - 600 x 2038 pixels

H.E.B SHOPPER MARKETING SUPPORT CREATIVE

CUB SUPPORT BANNER ADS To support CASTELLO business at CUB, Castello is running a shopper marketing program. The program will run from September 5 – October 2 and include in-store signage, an email banner ad and a FB/IG Static Ad.

To support growth of the CASTELLO Gouda rounds at HEB, we created a display, email inclusion, and category aisle banner ads.

VIEW FILES HERE

CREATION DATE July 2021

PRODUCTS - Havarti Portfolio

CREATION DATE

PROJECT TYPE

FORMAT (pixels)

July 2021- Sept 2021

- Digital JPG

- 300 x 250

- 600 x 200

- Banner Ads

- 320 x 50

- 360 x 161

- 728 x 90

- 1077 x 263

PRODUCTS - Gouda, Edam

PROJECT TYPE - Digital - Newsletter

FORMAT - 600 x 2038 pixels

PUBLIX SUPPORT BANNER ADS

BOARD & BRUSH PARTNERSHIP ONE-PAGER

To support CASTELLO business at Publix, Castello is running a shopper marketing program that includes display ads. The display ads will link to a $1 Digital Coupon. The campaign will run from Oct.4 – Nov. 4.

To enable the sales team to educate their buyers on the support that CASTELLO is investing in the category and the brand, we designed a 1-page sheet outlining the BOARD & BRUSH PARTNERSHIP.

VIEW FILES HERE

VIEW FILE HERE

CREATION DATE April-May 2021

PRODUCTS - Havarti Portfolio

PROJECT TYPE CREATION DATE

PROJECT TYPE

FORMAT (pixels)

August 2021

- Digital JPG

- 160 x 600

- 300 x 250

- Banner Ads

- 320 x 50

PRODUCTS - Havarti

- Digital - Sell Sheet

FORMAT - 8.5” x 11”

BOARD & BRUSH PARTNERSHIP Throughout September, Castello Cheese will partner with Board & Brush Studios to offer a cheeseboard workshop, where participants will learn how to create the ultimate cheeseboard, try Castello cheese pairings, and then create a board to bring home.

BOOKLET

PRINT FILES HERE

EVENT POSTER

CREATION DATE July-August 2021

PRODUCTS - Castello Portfolio

PRINT ASSETS - Poster - Table tents - Booklet

- Coupon

DIGITAL ASSETS - Social media Post - Landing page - Newsletter

TABLE TENTS

- Evite - Shopping List

COUPON

BOARD & BRUSH PARTNERSHIP

SHOPPING LIST

CHEESEBOARD WORKSHOP SHOPPING LIST To drive awareness for Castello Havarti Cheese, throughout the month of September, Castello will be partnering with the popular Board & Brush Studios, which offers DIY woodworking workshops across the country. Utilize your $100 gift card to purchase the below Perfect Pairings to build the ultimate cheeseboard.

SHOPPING LIST 1

CASTELLO® Creamy Havarti Cheese

PERFECT PAIRINGS CRUNCH • Crackers • Roasted almonds

CASTELLO® Aged Havarti Cheese

SAVORY Dry cured meat, such as salami or chorizo • Olives

•

CASTELLO® Gouda Cheese

CASTELLO® Traditional Danish Blue Cheese

SWEET • Fig jam • Apples (also adds crunch!) • Honey • Milk or dark chocolate

•

STORY AD

To find the above CASTELLO cheeses near you, please use the product locator at www.castellocheese.com/en-us/where-to-buy/. If you have any difficulty finding product, please e-mail castello@coynepr.com.

VIEW FILE HERE

EVITE

SOCIAL MEDIA POST ANIMATION

FINISHING TOUCHES Pomegranate seeds

NEWSLETTER

LANDING PAGE

FALL CAMPAIGN

AD VERTICALS

PINTEREST ADS VIEW FILES HERE

Digital Campaign created to support the sales of Castello Havarti Creamy, focusing on recipe creation for FALL. Assets Created: - 21 videos - 6 retailers (3 ads each) - 1 generic version

VIEW FILES HERE

CREATION DATE July-August 2021

PRODUCTS - Havarti

PROJECT TYPE - Digital - Geo Ads x 6 Retailers 1 Generic version

FORMAT - 1080 x 1920 pixels

CREATION DATE

PROJECT TYPE

FORMAT

May-July 2021

- Digital JPG + MP4

- 1000 x 1500 pixels

- Pinterest Ads

- 1080 x 1080 pixels

PRODUCTS - Havarti

FALL CAMPAIGN

YOUTUBE & HULU ADS

DISPLAY ADS VIEW FILES HERE

VIEW FILES HERE

CREATION DATE

PROJECT TYPE

FORMAT

July-August 2021

- Digital

- 1920 x 1080 pixels

PRODUCTS - Havarti

- Display Ads

CREATION DATE

PROJECT TYPE

FORMAT

August-October 2021

- Digital

- 160 x 600 pixels

- Display Ads

- 300 x 250 pixels

PRODUCTS - Havarti

- 30 x 600 pixels - 728 x 90 pixels - 970 x 250 pixels

FALL CAMPAIGN

AGED HAVARTI CAMPAIGN

NEWSLETTER

FB & INSTAGRAM ADS

To further grow the CASTELLO® brand, we’re sending a Newsletter focused on Fall recipe creation with Castello Havarti cheese.

VIEW FILES HERE

VIEW FILE HERE

CREATION DATE

October 2021

September 2021

PRODUCTS

- Havarti Portfolio

- Havarti

PROJECT TYPE

- Digital

- Digital MP4

- Newsletter

FORMAT

- 1080 x 1920 pixels

- 600 x 2038 pixels

- 1080 x 1080 pixels - 480 X 360 pixels

WINTER CAMPAIGN AD VERTICALS

Digital Campaign created to support the sales of Castello Havarti Creamy, focusing on recipe creation for WINTER.

FB & INSTAGRAM ADS VIEW FILES HERE

Assets Created: - 21 videos - 6 retailers (3 ads each) - 1 generic version

VIEW FILES HERE YOUTUBE & HULU ADS

CREATION DATE September 2021

PRODUCTS - Havarti

PROJECT TYPE - Digital - Geo Ads x 6 Retailers 1 Generic version

FORMAT - 1080 x 1920 pixels

WINTER CAMPAIGN

DISPLAY ADS

YOUTUBE & HULU ADS

VIEW FILES HERE

CREATION DATE

PROJECT TYPE

FORMAT

September 2021

- Digital

- 160 x 600 pixels

- Display Ads

- 300 x 250 pixels

PRODUCTS - Havarti

CREATION DATE

PROJECT TYPE

FORMAT

September 2021

- Digital

- 1920 x 1080 pixels

- 30 x 600 pixels

PRODUCTS

- 728 x 90 pixels

- Havarti

- 970 x 250 pixels

- Display Ads

WINTER CAMPAIGN NEWSLETTER To further grow the CASTELLO® brand, we’re sending a Newsletter focused on Winter recipe creation with Havarti cheese.

PUBLIX SUPPORT BANNER ADS To support CASTELLO business at Publix, Castello is running a shopper marketing program that includes display ads promoting a Buy One Get One Free offer.

VIEW FILE HERE

CREATION DATE November 2021

PRODUCTS - Havarti

PROJECT TYPE - Digital - Newsletter

FORMAT - 600 x 2539 pixels

CREATION DATE

PROJECT TYPE

FORMAT (pixels)

November 2021

- Digital JPG

- 300 x 250 px

PRODUCTS - Blue Cheese

- Banner Ads

PUBLIX SUPPORT BANNER ADS HAVARTI Banners created to support the sales of Castello Creamy Havarti, Dill Havarti and Aged Havarti, at Publix.

VIEW FILES HERE

WINTER AD SAVORY MAGAZINE To support business at Stop & Shop, CASTELLO is running an ad with the Winter creative.

VIEW FILES HERE

CREATION DATE

November 2021

April 2021

PRODUCTS

- Havarti

- Havarti Creamy

PROJECT TYPE

- Digital JPG

- Print

- Banner Ads

- Magazine Ad

FORMAT

- 300 x 250 px

- 5” x 7”

BJ’S EMAIL BANNER ADS

DIGITAL COUPONS FALL & WINTER $2.00 off CASTELLO® Danablu Danish Blue Cheese Full flavored, salty & sharp, Castello Danish Blue Cheese adds flavor to your fall recipes & cheeseboards. SHOP NOW >

$2.00 off CASTELLO® Danablu Danish Blue Cheese

*Add vendor disclaimer here. This is live text and 508 compliant.

Treat your senses to full flavored, salty & sharp, Castello Danish Blue this holiday season. SHOP NOW >

VIEW FILES HERE CREATION DATE April 2021

*Add vendor disclaimer here. This is live text and 508 compliant.

VIEW FILES HERE

PRODUCTS

CREATION DATE

- Havarti Creamy

Sept- Oct 2021

PROJECT TYPE

PRODUCTS

- Print

- Havarti Creamy

- Magazine Ad

PROJECT TYPE

FORMAT

- Digital

- 5” x 7”

- Coupon

CATALINA DIGITAL ADS FALL CREATIVE

QUOTIENT FALL ADS PINTEREST & FB/IG

VIEW FILES HERE

CREATION DATE

PROJECT TYPE

FORMAT

September 2021

- Digital JPG + GIF

- 160 x 600 pix

CREATION DATE

PROJECT TYPE

FORMAT

- Banners

- 300 x 250 pix

September 2021

- Digital JPG + MP4

- 1080 x 1350 pix

- Ads

- 1080 x 1080 pix

PRODUCTS - Havarti

- 300 x 600 px - 320 x 50 px - 728 x 90 px

PRODUCTS - Havarti

- 1000 x 1500 px

WINTER AD GFI MAGAZINE

INSTACART HERO FALL BANNER ADS

To support business at GFI, CASTELLO is running an ad with the Winter creative.

To further grow the CASTELLO® brand, Castello is running a Commerce Display Ad on Instacart, focused on the CASTELLO® Havarti portfolio.

VIEW FILES HERE

DISCOVER HAVARTI IRRESISTIBLY CREAMY. AUTHENTICALLY DANISH.

CRANBERRY HAVARTI BITES

CREATION DATE October 2021

INGREDIENTS

HOW TO MAKE

• 2 ready to bake puff pastries (5 oz.) • 1 egg, lightly whisked with 2 tbsp. of cold water • 4 oz. Creamy Havarti Cheese, sliced • 6 tsp. cranberry sauce • Fresh thyme for garnish

• Preheat the oven to 400°F and line a baking tray with baking paper or a silicone mat. • Unroll the pastry and divide into 16 small rectangles. Brush with egg wash. • Drag a knife across the surface of the dough along the edges to create a border for the crust.

• Place a slice of Creamy Havarti Cheese in the center. • Bake for approximately 10 minutes – or until puff pastries are a beautiful, golden brown. • Top with cranberry sauce and thyme. • Serve immediately.

For more recipes, visit CASTELLOCHEESE.COM

PRODUCTS - Havarti Creamy

PROJECT TYPE - Print - Magazine Ad

VIEW FILES HERE CREATION DATE

PROJECT TYPE

FORMAT

October 2021

- Digital

- 3200 x 400 pixels

- Retailer Banner Ads

- 3200 x 800 pixels

FORMAT

PRODUCTS

- 5” x 7”

- Havarti Portfolio

INSTACART HERO WINTER BANNER ADS

INSTACART DISPLAY FALL BANNER ADS

VIEW FILES HERE

CREATION DATE

PROJECT TYPE

FORMAT

CREATION DATE

PROJECT TYPE

FORMAT

October 2021

- Digital

- 3200 x 400 pixels

October 2021

- Digital

- 3200 x 400 pixels

- Retailer Banner Ads

- 3200 x 800 pixels

- Retailer Banner Ads

- 3200 x 800 pixels

PRODUCTS - Havarti Portfolio

INSTACART DISPLAY WINTER BANNER ADS

SHOPRITE CREATIVE ASSET To support the CASTELLO® Brand at Shoprite, Castello is running a Homepage Special Feature, focused on the Holiday Discover Havarti.

VIEW FILES HERE VIEW FILES HERE CREATION DATE

PROJECT TYPE

FORMAT (pixels)

- 3200 x 400 pixels

October 2021

- Digital JPG

- 300 x 250 px

- 3200 x 800 pixels

PRODUCTS

CREATION DATE

PROJECT TYPE

FORMAT

October 2021

- Digital - Retailer Banner Ads

PRODUCTS - Havarti Portfolio

- Havarti

- Banner Ads

PGI PAGE WEBSITE To highlight the PGI Certification on Castello. com, a dedicated webpage was created.

VIEW FILE HERE

CREATION DATE December 2021 (WIP)

PRODUCTS - Castello Portfolio

PROJECT TYPE - Webpages

02 TRADE

SFA RESOURCE SPOTLIGHT EMAIL

DMN, SFA, WINSIGHT TRADE COMMUNICATIONS

As part of our trade outreach, we have coordinated for a Resource Spotlight e-mail send with the Specialty Food Association (SFA). The objective of this project is to position CASTELLO® as a thought leader within specialty cheese by highlighting our Havarti portfolio.

To drive greater awareness of the Castello brand amongst industry partners and to position Castello as a thought leader within Special Cheese, Castello advertised in various digital trade publications (Specialty Food Association, Deli Market News and Winsight) focused on the Havarti portfolio.

VIEW FILE HERE

CREATION DATE November 2020

PRODUCTS - Havarti Porfolio

PROJECT TYPE

CREATION DATE

FORMAT

October 2020

- 480 x 120 pix

PRODUCTS - Havarti

- Digital - Trade Newsletter

FORMAT - 620 x 930 pixels

PROJECT TYPE

- 1170 x 200 pix - 360 x 360 px - 160 x 600 px - 300 x 250 px

- Digital

- 728 x 90 px

- Trade Banner Ads

- 300 x 50 px 300 x 250 px

VIEW FILE HERE

BURGER BLUE SLICES TRADE CAMPAIGN To drive awareness of Castello’s new Burger Blue Cheese Slices for foodservice, Castello will advertise in various digital trade publications. The objective of this campaign is to establish emotional driven trade loyalty, awareness, and relevance, giving Burger Blue Cheese Slices an impactful edge.

BETTER WITH

BLUE

VIEW FILES HERE

EVERY BITE IS BETTER WITH BLUE.

Conveniently sliced and made to melt, CASTELLO® Burger Blue Cheese Slices transform burgers into an epicurean delight. While perfect for burgers, the creamy and characteristically tangy notes of blue feature balanced sweet and salty undertones that lend an exquisite flavor to any dish. LEARN MORE: ARLAUSAFOODSERVICE.COM

CREATION DATE

PROJECT TYPE

FORMAT

March 2021

- Digital / Print

- 480 x 120 px

- 120 x 50 px

- Trade Campaign

- 300 x 50 px

- 200 x 143 px

- 728 x 90 px

- 8.5” x 10.875”

PRODUCTS - Creamy Havarti

BETTER WITH BLUE GFI SUPPORT

BURGER BLUE BROKER PRESENTATION

To drive awareness of Castello’s new Burger Blue Cheese Slices for foodservice, Castello will advertise in various digital trade publications. The objective of this campaign is to establish emotional driven trade loyalty, awareness, and relevance, giving Burger Blue Cheese Slices an impactful edge.

Castello team needed to update the end card for the Burger Blue trade broker video.

BETTER WITH

VIEW FILES HERE

BLUE

VIEW FILES HERE

Item number: 50348 | 7x550g (19.4oz)

EVERY BITE IS BETTER WITH BLUE.

CREATION DATE June 2021

Castello Burger Blue Cheese slices are a perfect compliment to a porterhouse steak, pair well with a crispy or grilled chicken sandwich and bring additional flavor to any vegetable panini. LEARN MORE: ARLAUSAFOODSERVICE.COM

PRODUCTS - Burger Blue Cheese

PROJECT TYPE - Print and Digital

FORMAT

CREATION DATE

PROJECT TYPE

FORMAT

April 2021

- Digital

- 1920 X 1080

- 7.5” x 10”

PRODUCTS

- 700 x 75 px

- Burger Blue Cheese slices

- MP4 Video

PULL UP BANNER Pull Up banner created to support Castello’s sales team upcoming trade shows, showcasing the cheese portfolio and cheeseboard application.

VIEW FILE HERE

CREATION DATE

BETTER WITH BLUE BANNERS Pull Up banner created to support Castello’s sales team upcoming trade shows, showcasing the cheese Burger Blue creative.

VIEW FILE HERE

06212021_PosterPDF_Castello.indd 1

6/21/21 11:31 PM

June 2021

PRODUCTS - Castello Portfolio

PROJECT TYPE - Print - Trade

FORMAT - 34” x 81”

CREATION DATE June 2021

PRODUCTS - Burger Blue Cheese

PROJECT TYPE - Print

- Trade

FORMAT - 34” x 81”

- 24” x 36”

06212021_BannerStandee_Castello.indd 1

6/21/21 11:27 PM

HAVARTI CHEESE TRADE CAMPAIGN To drive awareness of Castello’s Havarti Portfolio, Castello will advertise in various digital trade publications. The objective of this campaign is to establish emotional driven trade loyalty, awareness, and relevance, giving Havarti Portfolio an impactful edge.

VIEW FILES HERE Publications: - SFA - Cheese Market News - Restaurant Smart brief - Cheese Connoisseur - Daily Reporter - Daily Market News - Perishable News - Restaurant Business

CREATION DATE

PROJECT TYPE

FORMAT

- 480 x 120 px

July - Oct 2021

- Digital / Print

- 180 x 150 px

- 1170 x 200 px

- Trade Campaign

- 300 x 250 px

- 320 x 50 px

- 728 x 90 px

- 360 x 360 px

- 468 x 60 px

- Full page Ad

PRODUCTS - Havarti cheese

NACS NEWSLETTER AD

WINTER FANCY FOOD BACKDROPS

VIEW FILE HERE Pull Up banner created to support Castello’s sales team upcoming trade shows, showcasing the Discover Havarti Campaign.

CREATION DATE September 2021

D I S C OV E R H AVA R T I I R R E S I S T I B LY C R E A M Y • AU T H E N T I C A L LY DA N I S H

PRODUCTS - Havarti & Gouda Cheese Snack

PROJECT TYPE - Print - Trade

FORMAT - 10.875” x 14”

D I S C OV E R

H AVA R T I I R R E S I S T I B LY C R E A M Y A U T H E N T I C A L LY DA N I S H

VIEW FILE HERE CREATION DATE

PROJECT TYPE

FORMAT (pixels)

December 2021 (WIP)

- Large Scale Trade

- 3000 x 1000

PRODUCTS - Havarti

Show Visuals

03 SALES

SELL SHEETS IN

L WI

Oil adds additional flavor and can be used as a dip or salad dressing.

To support the sell-in of Castello’s 2021 NPD items, we designed new sell sheet templates that will be applied to the 2021 NPD launches The objective is to position Castello as a leader in specialty in cheese- with a winning portfolio that will grow the category.

OI GAR

GROW YOUR CATEGORY WITH CASTELLO ® MARINATED DANISH FETA CUBES

& HE

INGREDIENTS Feta Cheese (pasteurized milk, salt, cheese culture, rennet), canola oil, dried red peppercorns, thyme, bay leaves, basil, garlic and chives.

AT- H O M E C O O K I N G IS ON THE RISE

54%

61%

OF CONSUMERS ARE SEEKING SIMPLE SOLUTIONS

OF CONSUMERS REPORTING COOKING AT HOME MORE

Vitamin D Calcium Iron Potassium

0mcg 340mg 0mg 30mg

18%

31g

42%

0mcg 730mg 0mg 60mg

0% 60% 0% 0%

0% 25% 0% 0%

CHEESE CRISPS

Per serving

Per container

170 360

Calories

Total Sugars Incl. Added Sugars

Protein Vitamin D Calcium

Iron Potassium

13g 9g 0g 35mg 340mg < 1g 0g 0g 0g 12g

0mcg

380mg 0mg 30mg

18% 46% 11% 15%

% DV*

28g

20g 0g 75mg 730mg

1g < 1g 0g 0% 0g 24% 25g

36% 98% 25% 32%

0% 0%

0% 2% 0% 50%

0% 0mcg 25% 800mg 0% 0mg 0%

0% 60%

60mg

0% 0%

The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

A B OUT CAST E L LO

90 Days

Storage Temperature

50 - 80 F

Product Dimensions (LXWXH)

5 x 8 x 2”

Fat in Dry Matter

Havarti 52% Gouda 48%

CASE SPECS Gross Case Weight (lbs)

2.075

Net Case Weight (lbs)

1.575

Tare Weight (lbs)

0.50

Case Dimensions (LXWXH)

12.88 x 8.13 x 8.25”

Case Cube (ft )

0.499

Pallet - cases/layer + layers/pallet

16 cases flat (5 layers high)

Pallet - Total Load

Storage Temperature

50 - 80 F

About 9 servings per container Serving size 1oz (28g)

DUCT

Amount per serving

150

Calories

% Daily Value*

Total Fat 15g

M A RI N AT E D DA N I S H F E TA CU B E S Garlic and herb marinated cheese cubes in oil, add a burst of flavor to salads, wraps, grilled vegetables and snacking

$53

20%

Saturated Fat 3g T rans Fat 0g

15%

Cholesterol 10mg

Sodium 220mg Total Carbohydrate 0g Dietary Fiber 0g

PER TRIP WHEN OTHER BRANDS IN BASKET

+110%

INA

Total Sugars 0g Includes 0g Added Sugars

PER TRIP WHEN CASTELLO® BRAND IN BASKET

Premium glass jar results in less plastic usage and encourages reuse.

9% 0% 0% 0%

Vitamin D 0mcg

Potassium 0mg

0% 0%

Calcium 0mg Iron 0mg

270 Days

Shelf Life (first receiver)

90 Days

Storage Temperature

36˚ - 41˚ F

Product Dimensions (LXWXH)

2.9” x 3.3” x 4.3”

Fat in Dry Matter

45%

CASE SPECS Gross Case Weight (lbs)

7.21

Net Case Weight (lbs)

3.51

Tare Weight (lbs)

3.71

Case Dimensions (LXWXH)

10.47” x 6.3 x4.57”

Case Cube (ft3)

0.174

Pallet - Cases/Layer

Pallet - Layers/Pallet

Pallet - Total Load

243

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Since 1893 Castello® has brought a balance of innovation and tradition to the art of cheesemaking. Castello® cheeses cover a wide range of traditional regional recipes and our own unique crafted cheeses, always made with natural ingredients and great attention to detail.

**SOURCE: Nielsen AOD Homescan, current is 52 weeks ending 7.11.2020.

Protein 3g

AB O U T C AST E LLO

$111

FETA CUBES

6 x 9.3 OZ (265 g)

Shelf Life (from production)

Nutrition Facts

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT YOUR STORE*:

FOR MORE INFORMATION CONTACT YOUR CASTELLO REPRESENTATIVE:

VIEW FILES HERE

Shelf Life (first receiver)

Enjoy award-winning Havarti and Gouda cheese as a crunchy, delicious snack

EAN 128: 1-06-54858-02059-3

About 2 servings per container Serving Size About 7 Crisps (28g)

Total Carb. Dietary Fiber

CHE E S E CRI S PS

1% 1%

Nutrition Facts

% DV*

UPC 12: 6-54858-02059-0

26% 33%

365 Days

The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Total Fat Saturated Fat Trans Fat Cholesterol Sodium

Item Number: 702059

13% 20%

50% 22g 0g 12% 75mg 15% 760mg 1% 3g 0% 0g 0g 0% 0g 20% 21g

12 x 2.1 oz (60g)

Shelf Life (from production)

14g Total Fat 10g Saturated Fat 0g Trans Fat 35mg Cholesterol 350mg Sodium 1g Total Carb. 0g Dietary Fiber 0g Total Sugars Incl.Added Sugars 0g 10g Protein

Case Pack

% DV*

Per container

% DV*

INGREDIENTS Pasteurized Part-Skim Milk, Salt, Culture, Enzymes, Annatto

Per serving

170 370

Calories

EAN 128: 0-57-60466-98797-4

SOURCE: The HUNTER: Food Study Special Report, fielded 4.2.2020, N=1005. www.hunterpr.com/news

EAN 128: 1-06-54858-02060-9

About 2 servings per container Serving Size About 7 Crisps (28g)

Item Number: 60397 UPC 12: 0-93936-98797-2

UPC 12: 6-54858-02060-6

PRODUCT SPECS

Item Number: 702060

Nutrition Facts

INGREDIENTS Pasteurized Milk, Salt, Culture, Enzymes

PRODUCT SPECS Sales Unit

FOR MORE INFORMATION CONTACT YOUR CASTELLO REPRESENTATIVE: [Name] [Email] [Phone]

Name: Email: Phone:

CREATION DATE

- Feta Jar

Pasteurized Part-Skim Milk, Salt, Culture, Microbial Rennet.

36 - 41 F

Product Dimensions (LXWXH)

5” x 3.75” x 1.75”

Fat in Dry Matter

46%

Gross Case Weight (lbs)

7.67

Net Case Weight (lbs)

6.00

Tare Weight (lbs)

1.67

Case Dimensions (LXWXH)

12.36” x 5.75” x 5.12”

Case Cube (ft3)

0.210

Pallet - Cases/Layer

Pallet - Layers/Pallet

Pallet - Total Load

168

- Print/Digital

Item Number: 570520 UPC 12: 6-54858-70520-6 EAN 128: 1-06-54858-70520-3

DA N I SH - ST Y L E FO N T I N A C H EAESE BOUT CAST E L LO Creamy, nutty semi-soft cheese, excellent Since for 1893 melting Castello® has brought a balance of innovation and tradition to the art of cheesemaking. Castello® cheeses cover a wide range of traditional regional recipes and our own unique crafted cheeses, always made with natural ingredients and great attention to detail.

FONTINA CHEESE

FOR MORE INFORMATION CONTACT YOUR CASTELLO REPRESENTATIVE:

12 x 7oz (198g)

Shelf Life (from production)

365 Days

Shelf Life (first receiver)

90 Days

Storage Temperature

36 - 41 F

Product Dimensions (LXWXH)

3.75” x 3.75” x 1.40”

Fat in Dry Matter

46%

6.51

Net Case Weight (lbs)

5.25

Tare Weight (lbs)

1.26

Case Dimensions (LXWXH)

11.81” x 7.87” x 3.74”

Case Cube (ft3)

0.201

Pallet - Cases/Layer

Pallet - Layers/Pallet

Pallet - Total Load

240

In recyclable and biodegradable cardboard

Introduce new consumers to the blue category by decreasing the barrier of entry with a smaller pack size.

To ensure every piece is fresh and requires no rewrapping.

INGREDIENTS Pasteurized Milk, Salt, Culture, Microbial Rennett

IVIDU

19g EDGE

UPC 12: xxxxxxxxxxxx EAN 128: xxxxxxxxxxxx Sales Unit: 10#

M IN I CH EESES Rich and creamy, individually wrapped snack size mini of CASTELLO® Creamy Blue Cheese

ROUNDS CASE SPECS Gross Case Weight (lbs)

INA

Pasteurized Part-Skim Milk, Salt, Culture, Microbial Rennet.

Sales Unit

Tap into snacking occasions with mini moments of indulgence as incremental blue cheese usage occasions.

R O U NDS PR O D U C T SPE C S

INGREDIENTS

Item Number: 570519 UPC 12: 6-54858-70519-0 EAN 128: 1-06-54858-70519-7

PROJECT TYPE

- 8.5” x 11”

Storage Temperature

INGREDIENTS

- Fontina

FORMAT

90 Days

WEDGE CASE SPECS

- Mini Cheese

- Sell sheets

180 Days

Shelf Life (first receiver)

Item Number: 570521 UPC 12: 6-54858-70521-3 EAN 128: 1-06-54858-70521-0

12 x 8 oz (227g)

Shelf Life (from production)

- Cheese Crisps

Sales Unit

Pasteurized Part-Skim Milk, Salt, Culture, Microbial Rennet.

WE DG E PR ODU C T SPE C S

INGREDIENTS

PRODUCTS

GROW YOUR BLUE CHEESE CATEGORY WITH CASTELLO, THE #1 BRANDED IMPORTED BLUE CHEESE

Oct-Dec 2020

CASTELLO© BLUE CHEESE

CASTELLO© SHARE OF C AT E G O R Y

+20.3%

13.7% *

*Source: Nielsen xAOC – Arla Custom Specialty Cheese Definition – Exact Weight - L52W ending 10.3.2020

CASE SPECS

xxxxx

Gross Case Weight (lbs)

xxx

Shelf Life (from production)

360 Days

Net Case Weight (lbs)

xxx

Shelf Life (first receiver)

90 Days

Tare Weight (lbs)

xxx axbxc

Storage Temperature

36° – 41° F

Case Dimensions (LXWXH)

Product Dimensions (LXWXH)

axbxc

Case Cube (ft3)

xxx

Pallet - Cases/Layer

xxx

Pallet - Layers/Pallet

xxx

Fat in Dry Matter

V S . YA*

MINI CHEESES

PRODUCT SPECS Item Number

46%

AB O U T C AST E LLO Since 1893 Castello® has brought a balance of innovation and tradition to the art of cheesemaking. Castello® cheeses cover a wide range of traditional regional recipes and our own unique crafted cheeses, always made with natural ingredients and great attention to detail.

FOR MORE INFORMATION CONTACT YOUR CASTELLO REPRESENTATIVE: [Name] [Email] [Phone]

GROW YOUR CATEGORY WITH CASTELLO ® AGED GOUDA CHEESE

+6.1%

+14.2%

TINCT

GROW YOUR CATEGORY WITH CASTELLO® CREAMY HAVARTI & GOUDA CHEESE SNACK BARS

ANISH

CASTELLO® Aged Havarti is a highly incremental, unique item. In 2019, Castello Aged Havarti was nationally ranked #5 within the Havarti Specialty Cheese category.**

63%

47%

OF MILLENNIALS REPORT R E P L AC I N G MEALS WITH S N AC K S *

OF CONSUMERS E AT 3 + S N AC K S P E R D AY *

HAVARTI & GOUDA SNACK BARS

PER TRIP WHEN CASTELLO® BRAND IN BASKET SOURCES: *Nielsen xAOC – Arla Custom Specialty Cheese Definition – Exact Weight – Volume - L13W ending 12.26.2020. ** Nielsen xAOC – Arla Custom Specialty Cheese Definition (Private Label removed) – Volume L52W ending 12.28.2019. ***Nielsen AOD Homescan, current is 52 weeks ending 7.11.2020.

GOUDA CATEGORY

+6.1%

+18.3%

CASTELLO

AGED GOUDA

+110%

90 Days

Storage Temperature

36˚ - 41˚ F

Product Dimensions (LXWXH)

3.62” x 0.91” x 6.17” 48%

Gross Case Weight (lbs)

7.50

Net Case Weight (lbs)

7.05

0.44

Case Dimensions (LXWXH)

14.72” x 6.73 x 4.25”

Case Cube (ft3)

0.244

Pallet - Cases/Layer

Pallet - Layers/Pallet

Pallet - Total Load

180

AB O U T C AST E LLO

$111

HAVARTI CATEGORY

+14.2%

PER TRIP WHEN OTHER BRANDS IN BASKET

DUCT F

Aged for 9 months, this harmonic cheese has a warm nutty taste with delicate caramel and fruity notes

$53

CASTELLO is driving Havarti and Gouda Category Growth*.

$111

230 Days

Shelf Life (first receiver)

CASE SPECS

+110%

12 x 7 OZ (200 g)

Shelf Life (from production)

Fat in Dry Matter

*Source: Nielsen xAOC – Arla Custom Specialty Cheese Definition – Exact Weight - L13W ending 12.26.2020

U N I Q U E LY N U T T Y AG E D G O U DA C H E E S E

Enjoy award-winning Havarti and Gouda Cheeses in a new, snackable format

BRANDS IN BASKET

EAN 128: 1-57-11953-10476-0

PRODUCT SPECS Sales Unit

Tare Weight (lbs)

*SOURCE: IRI How America Eats 2019 State of the Snack Industry; State of Snacking 2019 Global Consumer Snacking Trends Study by Mondelez & The Harris Poll; Innova Dairy Snacking Trends: Health Convenience, and New Extremes

Aged 12 months for a bold, creamy, caramel flavor & crunchy crystallinePER texture TRIP WHEN OTHER

Item Number: 89088 UPC 12: 0-93936-10479-9

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT YOUR STORE*:

HAVARTI & GOUDA CHEESE SNACK BARS

$53

CASTELLO GOUDA

CURIOUSLY CRUNCHY AGED HAVARTI CHEESE

INGREDIENTS Pasteurized Milk, Salt, Microbial Rennet, Culture.

LE RI

+18.3% +51.0%

Cheese snacking continues to grow with consumers seeking real food snack options.

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT YOUR STORE***:

AGED HAVARTI

GOUDA CATEGORY

CASTELLO HAVARTI

CASTELLO is driving Gouda Category Growth*.

HAVARTI CATEGORY

FT AN

CASTELLO is driving Havarti Category Growth*.

GROW YOUR CATEGORY WITH CASTELLO ® AGED HAVARTI CHEESE

PER TRIP WHEN CASTELLO® BRAND IN BASKET

**SOURCE: Nielsen AOD Homescan, current is 52 weeks ending 7.11.2020.

FOR MORE INFORMATION CONTACT YOUR CASTELLO REPRESENTATIVE:

+51%

*Source: Nielsen xAOC – Arla Custom Specialty Cheese Definition – Exact Weight – Volume - L13W ending 12.26.2020.

VIEW FILES HERE CREATION DATE GROW YOUR CATEGORY WITH CASTELLO® CREAMY HAVARTI & GOUDA CHEESE SLICES PE

Capture additional usage occasions with conveniently sliced options from a category leader:*

E XAC T W E I G H T

- Aged Havarti - Havarti & Gouda Slices HAVARTI DILL IMPORTED

- Snack Bars

Item Number: 146318 Item Pack: 1 | Size: 9 lb.

BLUE WEDGE DANISH TRADITIONAL

HAVARTI CREAMY

HAVARTI DILL

Item Number: 146218 Item Pack: 8 | Size: 4.4 oz.

Item Number: 146618 Item Pack: 12 | Size: 8 oz.

Item Number: 146718 Item Pack: 12 | Size: 8 oz.

- Lipari

- Print/Digital

- 8.5” x 11”

GOUDA CATEGORY

+6.1%

+18.3%

12 x 7.5 oz (213g)

Shelf Life (from production)

180 Days

Shelf Life (first receiver)

90 Days

Storage Temperature

36 - 41 F

Item Number: 510714

Product Dimensions (LXWXH)

9.25” x 5.75” x 0.88”

UPC 12: 654858107147 EAN 128: 10654858107144

Fat in Dry Matter

Havarti 55% Gouda 46%

INGREDIENTS Pasteurized PartSkim Milk, Salt, Culture, Microbial Rennet, Annatto CASTELLO

CREAMY HAVARTI & +14.2% GOUDA CHEESE SLICES HAVARTI PLAIN CREAMY

IMPORTED Since 1893, Castello® has brought a balance of innovation and tradition Number:range 146518 to the art of cheese making. Castello cheeses coverItem a wide of Item Pack: 1 | Size: 9 lb. traditional recipes and our own unique crafted cheeses, always made with natural ingredients and great attention to detail.

GOUDA ROUND

GOUDA SMOKED

BLUE CHEESE CRUMBLE CUP

Item Number: 960407 Item Pack: 12 | Size: 7 oz.

Item Number: 960410 Item Pack: 12 | Size: 7 oz.

Item Number: 976193 Item Pack: 6 | Size: 4 oz.

CASTELLO

+51%

Nielsen xAOC – Arla Custom Specialty Cheese Definition – Exact Weight - L13W ending 12.26.2020.

Enjoy award-winning Havarti and Gouda Cheeses conveniently sliced to elevate everyday eating occasions CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT YOUR STORE**:

LIPARI HAVARTI HERBS & SPICES

EDAM ROUND SPECIAL ORDER

Item Number: 506000 Item Pack: 1 | Size: 9 lb.

Item Number: 962198 Item Pack: 12 | Size: 7 oz.

FOR MORE INFORMATION CONTACT YOUR CASTELLO REPRESENTATIVE:

HAVARTI & GOUDA SLICES

CASE SPECS Gross Case Weight (lbs)

6.20

Net Case Weight (lbs)

5.63

Tare Weight (lbs)

0.57

Case Dimensions (LXWXH)

12.81” x 8.44” x 6”

Case Cube (ft )

0.375

Pallet - cases/Layer

Pallet - Layerss/Pallet

Pallet - Total Load

112

$53

- Sell sheets

FORMAT

HAVARTI CATEGORY

PRODUCT SPECS Sales Unit

CASTELLO is driving Category Growth in Havarti and Gouda:

- Aged Gouda

PROJECT TYPE

INGREDIENTS Pasteurized Milk, Salt, Culture, Microbial Rennet

GRILLING & SANDWICH C CA SION

RANDOM WEIGHT

E CT F O RF

PRODUCTS

Jan-Feb 2021

+110%

PER TRIP WHEN OTHER BRANDS IN BASKET **SOURCE: Nielsen AOD Homescan, current is 52 weeks ending 7.11.2020.

Slices add convenient grab & go solutions to your category

Item Number: 510717 UPC 12: 654858107178 EAN 128: 10654858107175

AB O U T C AST E LLO

$111

Since 1893 Castello® has brought a balance of innovation and tradition to the art of cheesemaking. cheeses cover a wide range of traditional regional recipes and our own unique crafted cheeses, always made with natural ingredients and great attention to detail.

PER TRIP WHEN CASTELLO® Castello® BRAND IN BASKET

FOR MORE INFORMATION CONTACT YOUR CASTELLO REPRESENTATIVE:

[name] [email] [Phone]

BLUE

EXPAND YOUR PORTFOLIO WITH CASTELLO ® FONTINA CHEESE

DANISH BLUE CHEESE CRUMBLE CUP

SUPC: 2206852 Item Pack: 8 | Size: 4.4 oz.

SUPC: 5100011 Item Pack: 8 | Size: 4.4 oz.

SUPC: 7046749 Item Pack: 6 | Size: 4 oz.

HAVARTI

+20.8%

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT

ART

E D

CASTELLO BRAND GROWTH

Castello offers a winning portfolio of imported and domestic cheeses to suit all taste preferences. From irresistibly creamy to curiously crumbly, THE WORLD’S each Castellocheese delivers an FOURTH-LARGEST DAIRY COMPANY taste sensation. unforgettable RE

*SOURCE: Nielsen xAOC, Arla Defined Total Specialty Cheese Category, L52W ending 2.20.21 **SOURCE: Technomic Ignite Menu Platform

VS. YAwith mild, aromatic flavor Satisfyingly smooth and creamy cheeses

BUTTER

WHITE PIZZA MENU G R OW T H * *

OUR AWARD WINNING CHEESE TYPES INCLUDE

DA N I S H - ST Y L E FO N T I N A CH E E S E

DANISH BRIE & CAMEMBERT

SUPC: 2328757 Item Pack: 6 | Size: 9.3 oz.

29.4%

D O L L A R G R OW T H O F F O N T I N A AT R E TA I L*

REAM

Since 1893, Castello® has brought a balance of innovation and tradition to the art of cheese making. Castello cheeses cover a wide range of B R I E &cheeses, C A M E Malways B E R T made traditional recipes and our own unique crafted with natural ingredients and great attention to detail.

MARINATED FETA CUBES IN OIL JAR

28.5%

D AN

A NM

OLD MEETS NEW Arla combines traditional craftsmanship and world-class technologies

WILL SPEND MOREfor AT melting Creamy, nutty semi-soft cheese, excellent

*SOURCE: Nielsen xAOC, $ Sales, Arla Specialty Cheese Custom Definition, L52W w/e 3.27.21

YOUR STORE**:

EUROPEAN IMPORTS

DANISH CAMEMBERT CUPS

DANISH BRIE CUPS

LURPAK SLIGHTLY SALTED BUTTER

LURPAK UNSALTED BUTTER

SUPC: 8008898 Item Pack: 12 | Size: 4.4 oz.

SUPC: 7279714 Item Pack: 12 | Size: 4.4 oz.

SUPC: 5128533 Item Pack: 20 | Size: 8 oz.

SUPC: 9633736 Item Pack: 20 | Size: 8 oz.

BRIE AND CAMEMBERT

FONTINA CHEESE ROUNDS

$53

KEHE

PER TRIP WHEN OTHER BRANDS IN BASKET

BLUE

Blue cheese features blue mold veins and has a fine and nutty aroma with hints of marzipan and the soft bitter flavor of sourdough. Authentically produced in Denmark.

COMMITMENT TO CASTELLO® SUSTAINABILITY

ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE

On a global mission to create AT YOUR STORE**: delicious, quality products in an environmentally friendly way

+110% $111 PER TRIP WHEN CASTELLO® BRAND IN BASKET

**SOURCE: Nielsen AOD Homescan, current is 52 weeks ending 7.11.2020.

Butter that is unmistakably fresh and ever-so-slightly aromatic. This award winning butter is perfect for cooking, baking, spreading and just about anything you want to make in the kitchen.

$111

+110%

FOR MORE INFORMATION CONTACT YOUR CASTELLO REPRESENTATIVE:

PER TRIP WHEN CASTELLO® BRAND IN BASKET **SOURCE: Nielsen AOD Homescan, current is 52 weeks ending 7.11.2020.

$111

Castello Gouda is a mild and creamy cheese with a rich, buttery slightly sweet flavor and smooth texture. Owned by more than 9,700 dairy farmers Castello’s Danish

PER TRIP WHEN OTHER BRANDS IN BASKET

+110%

PER TRIP WHEN OTHER BRANDS IN BASKET

GOUDA 100% FARMER OWNED

$53

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT YOUR STORE**:

Castello Havarti cheese is irresistibly creamy, lusciously smooth, and its meltability is second to none. Its authentically Danish, produced in Denmark using traditional cheesemaking methods.

DANISH EXTRA CREAMY BLUE CHEESE WEDGE

Castello Brie & Camembert cheeses have a soft rind and smooth texture. Best at room temperature or baked, making the middle creamy and oozy. The sophisticated taste sensation is sure to make you reach for another bite.

CREATIVELY CRAFTED IN DENMARK FROM FRESH COW’S MILK AND CREAM

F E TA

DANISH BLUE CHEESE WEDGE

Fontina is a growing cheese type. Its incredible melt makes it a wonderful cooking ingredient and perfect for topping pizza and sandwiches, while its smooth creamy texture makes it an enticing snacking and table cheese

HEA

SUPC: 2969051 Item Pack: 1 | Size: 6.75 lb.

DANISH BLUE CHEESE WHEEL

SUPC: 3644382 Item Pack: 1 | Size: 4 lb.

DANISH EXTRA CREAMY BLUE LOAF

SUPC: 7162822 Item Pack: 7 | Size: 19.4 oz.

BURGER BLUE CHEESE SLICES

[Name] [Email] [Phone]

PER TRIP WHEN CASTELLO® BRAND IN BASKET

VIEW FILES HERE

**SOURCE: Nielsen AOD Homescan, current is 52 weeks ending 7.11.2020.

CREATION DATE March 2021

GROW YOUR CATEGORY WITH CASTELLO ® RESERVE GOUDA CHEESE

PRODUCTS

GROW YOUR CATEGORY WITH CASTELLO® DANISH BLUE CHEESE WITH PEAR & VANILLA COMPOTE PE

FORMAT - 8.5” x 11”

TIZ

R E S E RV E G O U DA

DANISH BLUE CHEESE 15.1% WITH +10.9% PEAR & VANILLA COMPOTE

BLUE CHEESE WITH PEAR & VANILLA COMPOTE

SOURCE: Nielsen xAOC Arla Custom Specialty Cheese Definition – Exact Weight – L52 w/e 7.7.2021 (Private Label Removed)

36˚ - 41˚ F

Product Dimensions (LXWXH)

5” x 3.75” x 1.75” 46%

Gross Case Weight (lbs)

7.67

Net Case Weight (lbs)

Tare Weight (lbs)

1.67

Case Dimensions (LXWXH)

12.36” x 5.75 x 5.12”

Case Cube (ft )

0.210

Pallet - Cases/Layer

Pallet - Layers/Pallet

Pallet - Total Load

168

+110% $111

AGI

cheese items are nationally ranked in the top 10 of the Specialty Blue Cheese category*

90 Days

Storage Temperature

PER TRIP WHEN OTHER BRANDS IN BASKET

Aged 6 months for a bold, nutty flavor with a rich, creamy texture

$ SALES VS. YA

A perfectly paired selection of savory cheese and sweet compote Castello’s current three blue

365 Days

Shelf Life (first receiver)

CASTELLO BLUE CHEESE GROWTH

$ SHARE

$53

- Sell sheets

- Print/Digital

PROJECT TYPE

VAT

12 x 8 OZ (227 g)

Shelf Life (from production)

CASE SPECS

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT YOUR STORE*: LE

PRODUCT SPECS Sales Unit

Fat in Dry Matter

BOARD

*Source: Nielsen xAOC – Arla Custom Specialty Cheese Definition – Exact Weight - L13W ending 12.26.2020

- Kehe

- Fontina (new version)

CASTELLO® is the #1 Imported Blue Cheese brand and contributing to category growth*

- Reserved Gouda

UPC 12: 6-54858-70457-5 EAN 128: 1-06-54858-70457-2

CASTELLO GOUDA

+18.3% +51.0%

- Danish Blue Cheese with Pear & Vanilla Compote

A perfectly paired selection of savory Danish Blue Cheese and sweet compote, Castello’s newest item gives new category buyers the confidence to try blue cheese for the first time and for existing category buyers, it provides the opportunity to discover something new and expand usage occasions.

RFECT FO R

- Danish Brie & Camembert

Item Number: 570457 GOUDA CATEGORY

- European Imports

INGREDIENTS Pasteurized Part-Skim Milk, Salt, Culture, Microbial Rennet, Annatto.

CASTELLO is driving Gouda Category Growth*.

ACKIN

RESERVE GOUDA

PER TRIP WHEN CASTELLO® BRAND IN BASKET

**SOURCE: Nielsen AOD Homescan, current is 52 weeks ending 7.11.2020.

AB O U T C ASTEL LO Since 1893 Castello® has brought a balance of innovation and tradition to the art of cheesemaking. Castello® cheeses cover a wide range of traditional regional recipes and our own unique crafted cheeses, always made with natural ingredients and great attention to detail.

FOR MORE INFORMATION CONTACT YOUR CASTELLO REPRESENTATIVE: [Name] [Email] [Phone]

DA N I S H B L U E C H E E S E P O R T F O L I O

H AVA R T I C H U N K S

GROW YOUR CATEGORY WITH THE #1 HAVARTI BRAND* GROW YOUR CATEGORY WITH THE #1 HAVARTI BRAND* CASTELLO® is the category

H AVA R T I C H U N K S

GROW YOUR CATEGORY WITH THE #1 IMPORTED BLUE CHEESE BRAND*

leader and driving Havarti Category Growth.

CASTELLO® is the category leader and driving Havarti CASTELLO Category Growth. $ SHARE:

CASTELLO® has 3 items nationally ranked in the leading top 10 Items for SPC Blue (including the only 2 wedges)**

37.8%* 37.8%*

HAVARTI CASTELLO CATEGORY $ SHARE:

+2.5% HAVARTI

CATEGORY

CASTELLO HAVARTI

+23.5%**

CASTELLO® 8OZ CREAMY HAVARTI

CASTELLO HAVARTI

+2.5%

CASTELLO® 7OZ AGED HAVARTI

CASTELLO® 8OZ DILL HAVARTI

+23.5%**

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT YOUR STORE***: CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT $57 AT WILL SPEND MORE YOUR STORE***:

Shelf Life (from production)

PER TRIP WHEN OTHER BRANDS IN BASKET

$57

36 - 41 F Creamy 60%; Fat in DryStorage Matter Temperature Aged, Dill,

+125% $129

Irresistibly Creamy - Authentically Danish

PER TRIP WHEN CASTELLO® BRAND IN BASKET

CASTELLO® 8OZ CARAWAY HAVARTI

CASTELLO® 8OZ LIGHT HAVARTI

C AinSDry E Matter SPECS Fat Gross Case Weight (lbs)

$57

DANISH BLUE CHEESE PORTFOLIO

CASTELLO® BLUE CHEESE CRUMBLES CUP

INGREDIENTS Pasteurized Milk, Salt, Cheese Culture, Microbial Rennet, P. Roqueforti

INGREDIENTS Pasteurized Milk, Salt, Cheese Culture, Enzymes, P. Roqueforti

Item Number: 50867 Item Pack: 8 | Size: 4.4 oz. UPC 12: 093936503400 GTIN: 15760466503409

Item Number: 50873 Item Pack: 8 | Size: 4.4 oz. UPC 12: 093936503394 GTIN: 15760466503393

Item Number: 66735 Item Pack: 6 | Size: 4 oz. UPC 12: 093936072913 GTIN: 15711953072922

CASTELLO® DANABLU BLUE HALF-MOON CHEESE

CASTELLO® DOUBLE CRÈME BLUE HALF-MOON CHEESE

INGREDIENTS Pasteurized Milk, Salt, Cheese Culture, Microbial Rennet, P. Roqueforti

INGREDIENTS Pasteurized Milk, Cream, Salt, Cheese Culture, Microbial Rennet, P. Roqueforti

CASTELLO® DANISH BLUE CHEESE WITH PEAR AND VANILLA COMPOTE

Item Number: 583015 Item Pack: 8 | Size: 12.3 oz. UPC 12: 93936139043 GTIN: 15711953139052

PER TRIP WHEN OTHER BRANDS IN BASKET

Item Number: 58034 Item Pack: 6 | Size: 5.1 oz. UPC 12: 093936012308 GTIN: 15711953012317

+125%

Distinctly Sharp - Authentically Danish

Creamy 60%; Aged, Dill,

INGREDIENTS Pasteurized Milk, Salt, Culture, Microbial Rennet, P. Roqueforti, Williams Pear & Vanilla: Pear, Sugar, Glucose, Water, Pectin, Citric Acid, Potassium Sorbate, Vanilla Item Number: 580010 Item Pack: 10 | Size: 5.3 oz. UPC 12: 093936131023 GTIN: 15711953131032

6.48 Jalapeno, Caraway, Aged: 5.73 Herbs & Spices 55%; Light 30%

$129

Net Case Weight (lbs) 6.00 INGREDIENTS INGREDIENTS INGREDIENTS Aged: 5.29 Pasteurized Milk, Salt, Pasteurized Milk, Salt,8OZ HERBS Pasteurized Milk, Salt, CASTELLO® E SPECS CASTELLO® 8OZ Piquant CASTELLO® 8OZTare Weight (lbs) C A S0.49 Spice (Dried Culture, Microbial Rennet. Caraway Seeds, Culture, Aged: Gross Case Weight (lbs)0.44 6.48 & SPICES HAVARTI Onion Pieces, Paprika, Dill), CARAWAY LIGHT HAVARTI Microbial Rennet.HAVARTI Aged: 5.73 Item Number: 68007 Culture, Microbial Rennet. Case Dimensions 14.72” x 6.73” Item Number: 68004 (LXWXH)Net Case Weight x 4.25” UPC 12: 093936680071 (lbs) 6.00 INGREDIENTS INGREDIENTS INGREDIENTS Item Number: 68006 Aged: 5.29 UPC 12: 093936680040 3 GTIN: 15760466680070 0.244 Pasteurized Milk, Salt,Case Cube (ft ) Pasteurized Milk, Salt, Pasteurized Milk, Salt, UPC 12: 093936680064 GTIN: 15760466680049 Tare Weight (lbs) 0.49 Piquant Spice (Dried Culture, Microbial Rennet. Caraway Seeds, Culture, Pallet - Cases/Layer 18 GTIN: Onion 15760466680063 Aged: 0.44 Pieces, Paprika, Dill), Microbial Rennet. Item Number: 68007Pallet - Layers/Pallet Culture, Microbial Rennet. Case Dimensions 14.72” x 6.73” 10 Item Number: 68004 (LXWXH) x 4.25” UPC 12: 093936680071 Item Number: 68006 UPC 12: 093936680040 GTIN: 15760466680070 Case Cube (ft3) 0.244 UPC 12: 093936680064 GTIN: 15760466680049 Pallet - Cases/Layer 18 GTIN: 15760466680063

SOURCES: *Nielsen xAOC Arla Custom Specialty Cheese Definition – Exact Weight – L52W w/e PER TRIP WHENAll CASTELLO® 4.24.2021 (Private Label Removed, Forms Included). | **Nielsen xAOC – Arla CustomIN Specialty Cheese BRAND BASKET Definition – Exact Weight $ sales - L13W ending 4.24.2021. | ***Nielsen AOD Homescan, current is 52 weeks ending 7.11.2020. SOURCES: *Nielsen xAOC Arla Custom Specialty Cheese Definition – Exact Weight – L52W w/e 4.24.2021 (Private Label Removed, All Forms Included). | **Nielsen xAOC – Arla Custom Specialty Cheese Definition – Exact Weight $ sales - L13W ending 4.24.2021. | ***Nielsen AOD Homescan, current is 52 weeks ending 7.11.2020.

HAVARTI EXACT WEIGHT

CASTELLO® 8OZ HERBS & SPICES HAVARTI

Jalapeno, Caraway, Product Dimensions 4.50” x 2.50” Herbs & Spices (LXWXH) x 1.50” 55%; Light 30% Aged: 6.17” x 3.62” x 4.25”

CASTELLO® EXTRA CREAMY DANISH BLUE CHEESE WEDGE

INGREDIENTS Pasteurized Milk, Salt, Cheese Culture, Enzymes, P. Roqueforti

+14%

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT YOUR STORE:

270 Days PR OAged: D UC230 T S Days PE C S

90 Days 12 x 8 oz (227g) Aged: 12 x 7 oz (200 g) Storage Temperature 36 - 41 F Shelf Life (from 270 Days Product Dimensions production) 4.50” x 2.50” Aged: 230 Days (LXWXH) x 1.50” Shelf Life 90xDays Aged: 6.17” (first receiver)3.62” x 4.25”

BRANDS IN BASKET

14.9%**

CASTELLO BLUE GROWTH VS YA ($SALES):

Shelf Life Sales Unit (first receiver)

+125% PER TRIP WHEN OTHER

HAVARTI CHUNKS

CASTELLO $ SHARE:

CASTELLO® 8OZ JALAPENO HAVARTI

INGREDIENTS INGREDIENTS INGREDIENTS INGREDIENTS Milk, Salt, Milk, Salt, Culture, Milk, Salt, Pasteurized Milk, Salt, CASTELLO® 8OZ Pasteurized CASTELLO® 7OZPasteurizedCASTELLO® 8OZ Pasteurized CASTELLO® 8OZ Spices (Paprika, Chile, Dried Dill, Microbial Rennet. Culture, Microbial Rennet. Culture, Microbial Rennet. CREAMY HAVARTI AGED HAVARTI DILL HAVARTI Jalapeño JALAPENO HAVARTI Pieces), Culture, Item Number: 68002 Item Number: 65918 Item Number: 68001 Microbial Rennet. UPC 12: 093936680026 UPC 12: 093936013039 UPC 12: 093936680019 INGREDIENTS INGREDIENTS INGREDIENTS INGREDIENTS Item Number: 68003 GTIN: 15760466680025 GTIN: 05711953072840 GTIN: 15760466680018 Pasteurized Milk, Salt, Pasteurized Milk, Salt, Culture, Pasteurized Milk, Salt, Pasteurized Milk, Salt, 093936680033 Spices (Paprika, Chile, Dried Dill, Microbial Rennet. UPC 12: Culture, Microbial Rennet. Culture, Microbial Rennet. GTIN: 15760466680032 Jalapeño Pieces), Culture, Item Number: 68002 Item Number: 65918 Item Number: 68001 Microbial Rennet. PR ODUCT S PE CS UPC 12: 093936680026 UPC 12: 093936013039 UPC 12: 093936680019 Item Number: 68003 GTIN: 15760466680025 GTIN: 05711953072840 GTIN: 15760466680018 Sales Unit 12 x 8 oz (227g) UPC 12: 093936680033 Aged: 12 x 7 oz (200 g) GTIN: 15760466680032

CASTELLO® TRADITIONAL DANISH BLUE CHEESE WEDGE

Pallet - Layers/Pallet

$129

DANISH BLUE EXACT WEIGHT

PER TRIP WHEN CASTELLO® BRAND IN BASKET

SOURCES: *Nielsen xAOC – Arla Custom specialty Cheese Definition – Exact Weight – L13W ending 1.23.21. | **Nielsen xAOC Arla Custom Specialty Cheese Definition – Exact Weight – L52W w/e 5.22.21 (Private Label Removed, All Forms Included).

HAVARTI RANDOM WEIGHT

VIEW FILES HERE

AGED HAVARTI ONE SHEET

GROW YOUR CATEGORY WITH THE #1 HAVARTI BRAND*

CREATION DATE May-July 2021

TOTAL HAVARTI CATEGORY SALES

$167 million

YOUR CATEGORY ExactGROW Weight WITH THE #1 HAVARTI BRAND*

H AVA R T I L O AV E S

HAVARTI GROWTH FROM LAST YEAR

- Havarti Random Weight - Danish Blue

CASTELLO® is the category leader and driving Havarti Category Growth.

HAVARTI GROWTH FROM LAST YEAR

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT YOUR STORE:

PROJECT TYPE

- 8.5” x 11”

PER TRIP WHEN OTHER BRANDS IN BASKET

+125% $129

CASTELLO® CREAMY CASTELLO® DILL HAVARTI Irresistibly Creamy - Authentically Danish HAVARTI CHEESE LOAF

CHEESE LOAF

INGREDIENTS Pasteurized Milk, Salt, Culture, Microbial Rennet.

INGREDIENTS Pasteurized Milk, Salt, Dill, Culture, Microbial Rennet.

Item Number: 41477 Pack Size: 1/9 lb GTIN: 95760466414770

Item Number: 44953 Pack Size: 1/9 lb GTIN: 95760466449536

CASTELLO® JALAPENO HAVARTI CHEESE LOAF INGREDIENTS Pasteurized Milk, Salt, Spices (Paprika, Chile, Dried Jalapeño Pieces), Culture, Microbial Rennet. Item Number: 44955 Pack Size: 1/9 lb GTIN: 95760466449550

CASTELLO® AGED HAVARTI CHEESE LOAF INGREDIENTS Pasteurized Milk, Salt, Culture, Microbial Rennet.

PER TRIP WHEN CASTELLO® BRAND IN BASKET

SOURCES: *Nielsen xAOC Arla Custom Specialty Cheese Definition – Exact Weight – L52W w/e 4.24.21 (Private Label Removed, All Forms Included) | **Total US xAOC, Last 52 weeks w/e 5.22.21, All Havarti Cheese Types and Forms

Item Number: 22989 Pack Size: 3/3.5 lb GTIN: 95760466974038

Sales Unit

INGREDIENTS Pasteurized Milk, Salt, Spices (Paprika, Chile, Dried Jalapeño Pieces), Culture, Microbial Rennet.

CASTELLO® HERBS & SPICES HAVARTI CHEESE LOAF

+125%

Item Number: 44955 Pack Size: 1/9 lb GTIN: 95760466449550

INGREDIENTS Pasteurized Milk, Salt, Piquant Spice (Dried Onion Pieces, Paprika, Dill), Culture, Microbial Rennet.

CASTELLO® AGED HAVARTI CHEESE LOAF

Item Number: 44956 Pack Size: 1/9 lb GTIN: 95760466449567

$129

Gross Case Weight LOA F SP ECS (lbs) PER TRIP WHEN CASTELLO® 1 x 9BRAND lb (227g)IN BASKET Net Case Weight

9.59 9.15

(lbs) Shelf Life (from 365 Days production) Tare Weight (lbs) 0.44 SOURCES: *Nielsen xAOC Arla Custom Specialty Shelf Life 90 Days Cheese Definition – Exact Weight L52W w/e Case–Dimensions 14.29” x 5.71” (first receiver) 4.24.21 (Private Label Removed, All Forms Included) x 5.24” (LXWXH) | **Total US xAOC, Last 52 weeks w/e 5.22.21, All Storage 36 - 41 F Case Cube (ft3) 0.247 Temperature Havarti Cheese Types and Forms Product Dimensions (LXWXH)

4.72” x 4.72” x 11.81”

Fat in Dry Matter

Creamy 60% Dill, Jalapeño, Herbs & spices 55%

AGED H AVA RTI SP ECS Sales Unit

3 x 3.5 lb

Shelf Life (from production)

230 Days

Shelf Life (first receiver)

90 Days

Storage Temperature

36 - 41 F

Product Dimensions (LXWXH)

7.48” x 4.33” x 2.50”

Fat in Dry Matter

55%

Pallet - Cases/Layer

Pallet - Layers/Pallet

Pallet - Total Load

161

Gross Case Weight (lbs)

11.02

Net Case Weight (lbs)

10.58

Tare Weight (lbs)

0.44

Case Dimensions (LXWXH)

15.51” x 8.74” x 2.60”

Case Cube (ft3)

0.204

Pallet - Cases/Layer

Pallet - Layers/Pallet

Pallet - Total Load

130

INGREDIENTS Pasteurized Milk, Salt, Culture, Microbial Rennet.

Item Number: 65918 UPC 12: 093936013039 GTIN: 05711953072840

Item Number: 44956 Pack Size: 1/9 lb GTIN: 95760466449567

$57 LOA FInS October PE C S

Gross Case Weight

9.59

Case Cube (ft3)

0.247

Pallet - Cases/Layer

Pallet - Layers/Pallet

2019, (lbs) the For PGI status, Havarti cheese 1 x 9 lb (227g) EU granted exclusive must be produced from Danish Net Case Weight 9.15 (lbs) Protected milk at approved dairies. 365 Days Geographical Indication (PGI) rights Tare Weight (lbs) 0.44 90 Days to Denmark for Havarti Case Dimensions 14.29” x 5.71” (LXWXH) x 5.24” cheese production.

Sales Unit Shelf Life (from production) Shelf Life (first receiver)

36 - 41 F

Storage Temperature

Product Dimensions (LXWXH)

4.72” x 4.72” x 11.81”

Fat in Dry Matter

Creamy 60%

Dill, Jalapeño, CASTELLO IS THE CATEGORY LEADER Pallet - Total Load 161 Herbs & spices 55% AND DRIVING HAVARTI CATEGORY GROWTH*

CASTELLO HAVARTI IS NATIONALLY 3 x 3.5 lb RANKED

AG E D H AVA RT I S PE C S Sales Unit

Shelf Life (from production) Shelf Life (first receiver)

Item Number: 22989 INGREDIENTS Storage Pack Size: 3/3.5 lb Pasteurized Milk, Salt, Culture, Microbial Rennet. Temperature GTIN: 95760466974038

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT YOUR STORE*:

INGREDIENTS Pasteurized Milk, Salt, Piquant Spice (Dried Onion Pieces, Paprika, Dill), Culture, Microbial Rennet.

Pack Size: 1/9 lb GTIN: 95760466449536

CASTELLO® JALAPENO HAVARTI CHEESE LOAF

PER TRIP WHEN OTHER BRANDS IN BASKET

CASTELLO® HERBS & SPICES HAVARTI CHEESE LOAF

230 Days 90 Days 36 - 41 F

CASTELLO

Gross Case Weight 11.02 HAVARTI (lbs)

Net CaseGROWTH Weight 10.58 (lbs)

+4.3%

Tare Weight (lbs)

0.44

Case Dimensions 15.51” x 8.74” VS. LY ($ SALES) (LXWXH) x 2.60” Case Cube (ft3)

0.204

SAGA CLASSIC BLUE BRIE WEDGE & CREAMY BLUE HALF MOON

PER TRIP WHEN OTHER BRANDS IN BASKET

Deliciously Mild - Superior Quality

+125%

AGED HAVARTI IS RANDKED

IN SPC HAVARTI CHUNKS, AND IS GROWING

$129

41.4% +22.0% +17.3%

Product Dimensions (LXWXH)

7.48” x 4.33” x 2.50”

Fat in Dry Matter

55%

($ SHARE)

Pallet - Cases/Layer

Pallet - Layers/Pallet

($ SALES)

Pallet - Total Load

130

VS LY

SOURCE: Nielsen xAOC – Arla Custom Specialty Cheese Definition, Private Label Removed – Exact Weight $ sales - L13W ending 7.17.2021

PER TRIP WHEN CASTELLO® BRAND IN BASKET

ATALANTA IS THE EXCLUSIVE DISTRIBUTOR OF CASTELLO SAGA IN THE US.

FORMAT

$57

HAVARTI LOAVES

Castello Aged Havarti cheese is bold and creamy. It is authentically Danish, produced in Denmark cheesemaking CASTELLO® CREAMY using traditional CASTELLO® DILL HAVARTI methods. Aged for 12 months, it LOAF has a HAVARTI CHEESE LOAF CHEESE crunchy, crystalline texture with a caramel INGREDIENTS INGREDIENTS flavor. Havarti adds a burst of flavor to Pasteurized Milk, Salt,Aged Culture, Pasteurized Milk, Salt, Dill, Microbial Rennet. Culture, Rennet. any sandwich, salad, recipe, orMicrobial cheeseboard. Item Number:It41477 Number: 44953 is also delicious on itsItem own. Pack Size: 1/9 lb GTIN: 95760466414770

$57

- Saga Wedge $167 & Creamy million Blue +7%

- Sell sheets

+7%

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT YOUR STORE:

TOTAL HAVARTI CATEGORY SALES

- Print/Digital

SAGA WEDGE & CREAMY BLUE

NOW AVAILABLE: AGED HAVARTI CHEESE

CASTELLO® is the category leader and driving Havarti Category Growth.

PRODUCTS - Havarti

H AVA R T I L O AV E S

SOURCE: *Nielsen AOD Homescan, current is 52 weeks ending 04.17.21

DE I N

MARK

GROW YOUR CATEGORY WITH THE #1 IMPORTED BLUE CHEESE BRAND*

GROW YOUR CATEGORY WITH A NATIONALLY RANKED SPECIALTY GOUDA CHEESE BRAND*

CASTELLO® has 3 items nationally ranked in the leading top 10 Items for SPC Blue (including the only 2 wedges)**

Castello Gouda is the #3 Brand in Specialty Gouda Cheese*

DA N I S H B LU E C H E E S E P O R T F O L I O CASTELLO $ SHARE:

G O U D A L O AV E S & W H E E L S

14.9%**

CASTELLO BLUE GROWTH VS YA ($SALES):

LOAV E S S P E C S

CASTELLO® GOUDA LOAF

+14%

INGREDIENTS Pasteurized Part-Skim Milk, Salt, Culture, Microbial Rennet, Annatto Item Number: 570463 Pack Size: 5 lb GTIN: 9-06-54858-70463-9

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT VYOUR STORE: $57

DANISH BLUE CHEESE WHEELS & LOAVES

CASTELLO® EXTRA CREAMY DANISH BLUE CHEESE LOAF

INGREDIENTS Pasteurized Milk, Salt, Cheese Culture, Microbal Rennet, P. Roqueforti

Item Number: 42062 Item Pack: 1 | Size: 3 kg UPC 12: None GTIN: xxxxxxxxxxxx

Item Number: 50366 Item Pack: 1 | Size: 4 lbs UPC 12: None GTIN: xxxxxxxxxxxx

PER TRIP WHEN OTHER BRANDS IN BASKET

+26.7% VOLUME*

Item Number: 570465

$129

AVERAGE BUYER SHOPPING CASTELLO® BASKET WITHOUT CASTELLO ®

INGREDIENTS Pasteurized Milk, Salt, Cheese Culture, Microbal Rennet, P. Roqueforti Item Number: 66778 Item Pack: 2 | Size: 2.2 lbs UPC 12: None GTIN: xxxxxxxxxxxx

9.50” x 4.50” x 3.20”

Fat in Dry Matter

46%

Gross Case Weight (lbs)

15.9

Net Case Weight (lbs)

15.0

Tare Weight (lbs)

0.9

Case Dimensions (LXWXH)

15.12” x 10.39” x 4.37”

Case Cube (ft3)

0.397

Pallet - Cases/Layer

Shelf Life (from production)

GOUDA WHEEL

+47.6% VOLUME*

INGREDIENTS Pasteurized Part-Skim Milk, Salt, Culture, Microbial Rennet, Annatto

$57

Item Number: 570464 Pack Size: 10 lb GTIN: 9-06-54858-70464-6

*SOURCE: Nielsen IQ, Total US xAOC, L52 weeks w/e 6.19.21, SPC Gouda is a Custom Definition (Exact Weight Items only, Private Label Removed)

CASTELLO® CRUMBLED BLUE BAG

36 - 46 F

10 100

1 x 10 lb

Sales Unit

CASTELLO® GOUDA GROWTH:

90 Days

Storage Temperature

WHEELS SPECS

Buttery Sweet – Traditionally Made

PER TRIP WHEN CASTELLO® BRAND IN BASKET

365 Days

Shelf Life (first receiver)

CASTELLO® ATTRACTS A PREMIUM SHOPPER Pallet - Layers/Pallet Pack Size: 5 lb GTIN: 9-06-54858-70465-3 THAT WILL SPEND MORE AT YOUR STORE: Pallet - Total Load

Distinctly Sharp - Authentically Danish

DANISH BLUE CHEESE RANDOM WEIGHT

CASTELLO® SMOKED GOUDA LOAF INGREDIENTS Pasteurized Part-Skim Milk, Salt, Culture, Microbial Rennet, Annatto

GOUDA WHEELS & LOAVES

+125%

3 x 3 lb

Shelf Life (from production)

Product Dimensions (LXWXH)

SPC GOUDA CATEGORY GROWTH:

CASTELLO® TRADITIONAL DANISH BLUE CHEESE WHEEL

Sales Unit

GOUDA RANDOM WEIGHT

AVERAGE Gouda 365BUYER SHOPPING BASKET WITH CASTELLO ® Days, Reserve

90 Days

Storage Temperature

36 - 46 F

+125%

Product Dimensions (LXWXH)

Product Buyer Retailer $ Per Item Trip When Item Not In Basket

Gouda 730 Days

Shelf Life (first receiver)

$129

10.0” x 10.0” x 3.5”

Fat in Dry Matter

55%

Gross Case Weight (lbs)

11.9

Buyer Retailer $ Per Item Trip Net Case Weight Product 10.0 (lbs)

CASTELLO® RESERVE

GOUDA WHEEL SOURCE: Nielsen AOD Homescan, current is 52 weeks ending 04.17.21 INGREDIENTS Pasteurized Part-Skim Milk, Salt, Culture, Microbial Rennet, Annatto Item Number: 570467 Pack Size: 10 lb GTIN: 9-06-54858-70467-7

Tare Weight (lbs)

1.9

Case Dimensions (LXWXH)

10.75” x 10.75” x 4.88”

Case Cube (ft3)

0.326

Pallet - Cases/Layer

Pallet - Layers/Pallet

Pallet - Total Load

108

VIEW FILES HERE GROW YOUR CATEGORY THIS SUMMER WITH CASTELLO ® BURGER BLUE CHEESE SLICES Blue Cheese Slices transform burgers into an epicurean delight. While perfect for burgers, the creamy and characteristically tangy notes of blue are full of flavor and lend an exquisite flavor to any dish.

July-August 2021

Total Fat 9g Saturated Fat 6g Trans Fat 0g Cholesterol 30mg

Sodium 320mg Total Carbohydrate 0g Dietary Fiber 0g

61%

51%

Vitamin D 0.3mcg Calcium 607mg Iron 0mg

Creamy gouda with the subtle zesty kick of chipotle peppers

“Cooking outdoors is relaxing”

40%

Castello is a leading specialty cheese brand outpacing category growth.* CASTELLO GOUDA GOUDA CATEGORY

+26.5%

+43.0%

VS. YA

Potassium 71mg

INGREDIENTS Pasteurized Milk, Salt, Cheese Culture, Enzyme, Penicillium Roqueforti. CONTAINS: MILK

“I enjoy cooking outdoors when entertaining”

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT YOUR STORE**:

Transform burgers into an epicurean delight “I am interested in trying new outdoor cooking recipes”

SOURCES: *Nielsen Answers, Total US xAOC L52 Wks w/e 7.17.2021 SPC is a Custom Definition Private Label Removed. | **Technomic Burger Trend Report 2021. | ***Mintel/Lightspeed; Base: 2,000 internet users aged 18+.

Consumption of burgers prepared at home has increased since 2019 and is now the leading consumption location.

72%

of consumers prepare burgers at home at least once a month, up from 66% in 2019.***

$57

CHIPOTLE GOUDA +125%

FORMAT

$129 PER TRIP WHEN CASTELLO® BRAND IN BASKET **SOURCE: Nielsen AOD Homescan, current is 52 weeks ending 7.11.2020.

0% 8% 0% 0%

270 Days

Shelf Life (first receiver)

90 Days

Storage Temperature

36 - 41 F

Product Dimensions (LXWXH)

7.2 x 4.7 x 1”

Gross Case Weight (lbs)

Net Case Weight (lbs)

3.3

Tare Weight (lbs)

0.73

Case Dimensions (LXWXH)

10.4” x 5.2” x 7.2”

Case Cube (ft3)

0.226

Pallet - cases/layer + layers/pallet

36 cases flat (4 layers high)

Pallet - Total Load

144

EAN: 15711953139175 Item Number: 584774

D RO

UCT O

MARK

34%

*SOURCE: Nielsen Answers: Total US AOC, SPC is a custom definition, Private Label Removed, Latest 52 weeks w/e 7.17.2021

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

BURGER BLUE CHEESE SLICES “Cooking outdoors is convenient”

14% 0% 0%

10 x 5.3 oz (150g)

Shelf Life (from production)

“Food cooked outdoors has good flavor”

10%

6 SLICE PACK -PRODUCT SPECS Sales Unit

44%

drivers of category growth. Chipotle is the number 2 flavor and growing within the SPC Gouda category.

12% 29%

Protein 4g

AMERICANS’ APPRECIATION OF OUTDOOR COOKING INCREASE WHILE SPENDING MORE TIME AT HOME THROUGHOUT THE PANDEMIC**

Castello has 3 Nationally Ranked Gouda items including two 7 oz rounds that are key

C H I P OT L E G O U DA C H EE SE

100 % Daily Value*

Total Sugars 0g Includes 0g Added Sugars

Castello Chipotle Gouda combines the sweet, creamy flavor gouda is known for with the subtle zesty kick of chipotle peppers. This spicy twist adds a burst of flavor to when snacking and cooking favorite recipes.

PER TRIP WHEN OTHER BRANDS IN BASKET

- 8.5” x 11”

Calories

Castello brings the fun and flavor outside to the grill with Castello Burger Blue slices that were designed with burgers in mind.

GROW YOUR CATEGORY WITH CASTELLO CHIPOTLE GOUDA CHEESE IN A UNIQUE 7 OZ ROUND FORMAT

- Print/Digital - Sell sheets

Amount per serving

PROJECT TYPE

6 servings per container Serving size 1 Slice (25g)

AS TH E # 1 I MP O RTE D B LU E CH E E S E B R A N D W I TH I N S P E CI A LTY CH E E S E * ,

PRODUCTS - Danish Blue cheese Random Weight - Burger Blue cheese slices - Chipotle Gouda - Gouda Random Weight

Nutrition Facts

CREATION DATE

BURGER BLUE CHEESE SLICES

FOR ADDITIONAL BLUE CHEESE OFFERINGS, PLEASE CONSIDER THESE LEADING ITEMS:

AB O U T C ASTEL LO Since 1893 Castello® has brought a balance of innovation and tradition to the art of cheesemaking. Castello® cheeses cover a wide range of traditional regional recipes and our own unique crafted cheeses, always made with natural ingredients and great attention to detail.

FOR MORE INFORMATION CONTACT YOUR CASTELLO REPRESENTATIVE: NAME EMAIL PHONE

ONE-PAGE SELL SHEETS SAM’S CLUB C

D AN

PRODUCT SPECS

REAMY

VELVET BLUE CHEESE WILL INSPIRE USAGE AND AT-HOME COOKING WITH BACK OF PACK QR CODE DRIVING CONSUMERS TO RECIPES ON THE CASTELLO WEBSITE

INGREDIENTS Pasteurized Milk, Salt, Culture, Microbial Rennet, P. Roqueforti. CONTAINS: MILK

CASTELLO® ATTRACTS A PREMIUM SHOPPER THAT WILL SPEND MORE AT YOUR STORE*:

DUCT O

Velvet Blue Cheese is a mild blue cheese positioned to attract new category buyers and expand usage with current category buyers.

Calories

Vitamin D 0mcg

6.1” x 1.4” x 3.6”

Fat in Dry Matter

68%

2.2

Tare Weight (lbs)

0.62

12% 14%

Case Dimensions (LXWXH)

6” x 6.7” x 7.6”

Case Cube (ft3)

0.174

Pallet - cases/Layer

Pallet - Layerss/Pallet

Pallet - Total Load

210

0% 8% 0%

Potassium 0mg

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

+125%

FOR MORE INFORMATION CONTACT YOUR CASTELLO REPRESENTATIVE:

*SOURCE: Nielsen AOD Homescan, current is 52 weeks ending 7.11.2020.

[Name]

DANI SH B LUE CHEESE WI TH P EAR & VANI LLA COMP OTE A perfectly paired selection of savory Danish Blue Cheese and sweet compote, Castello’s newest item gives new category buyers the confidence to try blue cheese for the first time and for existing category buyers, it provides the opportunity to discover something new and expand usage occasions.

$/C/W Projection: $90 List Price: $72.20/case | $7.22/unit MSRP: $9.59 | Lead Time: 12 weeks

GROW YOUR CATEGORY THIS HOLIDAY SEASON WITH CASTELLO BLUE CHEESE

Castello is the #1 Imported SPC Blue Cheese Brand with 3 items in the top 10 national ranking of SPC Blue Cheese items. Castello wedges are the only chunk form in national ranking!*

CASTELLO BLUE CHEESE IS GROWING

+19.5%

VS.

ABO UT CASTELLO

PER TRIP WHEN CASTELLO® BRAND IN BASKET

To support the sell-in of Castello’s 2021 NPD items to Sam’s Club, we designed 4 one-page sell sheets to position Castello as a leader in specialty in cheese- with a winning portfolio that will grow the category, among Sam’s Club customers.

ED F R OM

FOR ADDITIONAL BLUE CHEESE OFFERINGS, CONSIDER THESE LEADING ITEMS:

$129

VELVET BLUE CHEESE

Product Dimensions (LXWXH)

36%

Protein 4g

Calcium 110mg Iron 0mg

Unexpectedly smooth, deliciously versatile

36 - 41 °F

2.8

0% 0%

Dietary Fiber 0g Total Sugars 0g

Includes 0g Added Sugars

VELVET BLUE CHEESE

90 Days

Storage Temperature

Net Case Weight (lbs)

14%

Total Carbohydrate 0g

PER TRIP WHEN OTHER BRANDS IN BASKET

Shelf Life (first receiver)

Gross Case Weight (lbs)

120 % Daily Value*

Cholesterol 35mg Sodium 310mg

$57

210 Days

CASE SPECS

About 4 1/2 servings per container Serving size 1” Cube (28g)

Amount per serving

Saturated Fat 7g Trans Fat 0g

UPC 12: 0-93936-13914-2 EAN 128: 1571195313951

2 x 4 x 4 oz (125g)

Shelf Life (from production)

Nutrition Facts

Total Fat 11g

Item Number: 584752

Case Pack

Since 1893, Castello® has brought a balance of innovation and tradition to the art of cheese making. Castello cheeses cover a wide range of traditional recipes and our own unique crafted cheeses, always made with natural ingredients and great attention to detail.

NMARK

DANABLU DANISH BLUE CHEESE HALF MOON (2 / 6.15 OZ)

SOURCE: * Nielsen Answers, Total US x AOC L26 Wks w/e 2.20.21 SPC is a Custom Definition Private Label Removed.

[Email] [Phone]

List Price: $46.20/case $4.62/unit

ED F R

VIEW FILES HERE

Castello Danablu Danish Blue Cheese is aged to perfection over 60 days resulting in a full flavored, salty and sharp cheese. Castello Danablu is authentically produced in Denmark using traditional cheese-making techniques and following strict production standards to deliver the exceptional quality of a Danablu cheese.

I MP

GROW YOUR CATEGORY WITH CASTELLO VELVET BLUE CHEESE

The milder and creamier cousin to the original Danish Blue, Castello Velvet Blue Cheese, comes in a versatile chunk format. Slice or crumble for baking and topping burgers, sandwiches and salads or enjoy as a wedge on a cheeseboard

I MP

VELVET BLUE CHEESE

NMARK

$/C/W Projection: $123

VIEW FILES HERE

GROW YOUR CATEGORY THIS HOLIDAY SEASON WITH CASTELLO BLUE CHEESE

CREATION DATE

Castello® Havarti & Gouda cheese crisps are a winning combination brought to you by a category leader

March-August 2021

VOLUME SHARE BY SPECIALITY CHEESE TYPE

39.1% #1 HAVARTI BRAND

CREATION DATE PRODUCTS - Velvet Blue Cheese - Airline Expo

PRODUCTS

#3 GOUDA BRAND

Case Pack

12 x 2.1 oz (60g)

Shelf Life (from production)

365 Days

Shelf Life (first receiver)

90 Days

Storage Temperature

50 - 80 F

Product Dimensions (LXWXH)

5 x 8 x 2”

Fat in Dry Matter

Havarti 52% Gouda 48%

Item Number: 702060 UPC 12: 6-54858-02060-6 EAN 128: 1-06-54858-02060-9

PRODUCT SPECS

INGREDIENTS Pasteurized Part-Skim Milk, Salt, Culture, Enzymes, Annatto

PRODUCT SPECS

CASE SPECS

Item Number: 702059 UPC 12: 6-54858-02059-0 EAN 128: 1-06-54858-02059-3

Gross Case Weight (lbs)

2.075

Net Case Weight (lbs)

1.575

Tare Weight (lbs)

0.50

Case Dimensions (LXWXH)

12.88 x 8.13 x 8.25”

Case Cube (ft3)

0.499

Item Number: 702058 UPC 12: 654858020583 EAN 128: 10654858020580

Pallet - cases/layer + layers/pallet

16 cases flat (5 layers high)

INGREDIENTS Milk, Salt, Cheese Culture, Enzymes

Pallet - Total Load

Storage Temperature

50 - 80 F

Item Number: 702057 UPC 12: 654858020576 EAN 128: 10654858020573 INGREDIENTS Milk, Salt, Cheese Culture, Enzymes, Annatto (Color)

- Print/Digital

FORMAT - 8.5” x 11”

Sales Unit

6 / 16 x 0.75 oz

Shelf Life (from production)

180 Days

Shelf Life (first receiver)

90 Days

Storage Temperature

36 - 41 F

Product Dimensions (LXWXD)

4” x 4.31” x 3.25”

Fat in Dry Matter

Havarti 55% Gouda 46%

CASE SPECS

PROJECT TYPE - Sell sheets

CASTELLO BLUE CHEESE IS GROWING

+11.5%

VS.

PRICE ADVANTAGE SAM’S MEMBER VALUE

-60%

VS. ROM PRICE PER OUNCE

15%

INGREDIENTS Pasteurized Milk, Salt, Culture, Enzymes

July-August 2021

Castello is the #1 Imported SPC Blue Cheese Brand with 3 items in the top 10 national ranking of SPC Blue Cheese items. Castello wedges are the only chunk form in national ranking!*

AIRLINE EXPO

A BOUT CAST E L LO Since 1893 Castello® has brought a balance of innovation and tradition to the art of cheesemaking. Castello® cheeses cover a wide range of traditional regional recipes and our own unique crafted cheeses, always made with natural ingredients and great attention to detail.

Gross Case Weight (lbs)

5.54

Net Case Weight (lbs)

4.50

Tare Weight (lbs)

1.04

Case Dimensions (LXWXH)

13.31” x 7.94” x 5.38”

Case Cube (ft3)

0.329

Pallet - cases/Layer

Pallet - Layerss/Pallet

Pallet - Total Load

144

FOR MORE INFORMATION CONTACT YOUR CASTELLO REPRESENTATIVE:

- Blue Cheese with Pear & Vanilla Compote - Danablu Half Moon - Chipotle Gouda Cake

Phone:

$/C/W Projection: $120

- Print/Digital

MSRP: $6.99 | Lead Time: 8 weeks

- 8.5” x 11”

CASTELLO CHI P OTLE GOUDA CHEESE

PROJECT TYPE

FORMAT

Castello Chipotle Gouda Cheese combines the mild, creamy flavor of gouda with the subtle zesty kick of chipotle peppers. The spicy addition provides dimension to the buttery cheese, providing the perfect kick.

Name: Email:

* Nielsen Answers, Total US x AOC L52 Wks w/e 6.19.21 SPC is a Custom Definition Private Label Removed

- Creamiest Ever Spicy Mac & Cheese

- Sell sheets

CASTELLO’S DANABLU CARRIES PGI (PROTECTED GEOGRAPHIC INDICATION) STATUS. THE PGI SEAL ON PACKAGE COMMUNICATES QUALITY AND AUTHENTICITY TO THE CONSUMER.

List Price: $62.91/case | $5.24/unit

GROW YOUR CATEGORY THIS HOLIDAY SEASON WITH CASTELLO CHIPOTLE GOUDA: Castello is the #3 SPC Gouda Brand, growing +49% ($ vs LY) fueling SPC growth for the Category (Category Growth +35% in $ Sales vs LY). Chipotle is the perfect holiday addition with Spicy Gouda being a leading flavor within the Gouda category.

CASTELLO CHIPOTLE GOUDA IS GROWING

65.1%

VS. LY ($ SALES)

PRICE ADVANTAGE SAM’S MEMBER VALUE

43%

VS. ROM PRICE PER OUNCE

SOURCE: * Nielsen Answers, Total US x AOC, L26 Wks w/e 2.20.21 SPC is a Custom Definition Private Label Removed

HYGGE ONE-PAGER BURGER BLUE CHEESE SLICES (10.6 oz)

$/C/W Projection: $160

ED F R

I MP

Blue Cheese Slices transform burgers into an epicurean delight. While perfect for burgers, the creamy and characteristically tangy notes of blue are full of flavor and lend an exquisite flavor to any dish.

NMAR

2022 HOLIDAY PREVIEW

List Price: $59.93/case | $5.99/unit Lead Time: 24 weeks | Case Pack: 10 / 10.6 oz

GROW YOUR CATEGORY THIS SUMMER SEASON WITH CASTELLO BURGER BLUE CHEESE SLICES

MULTI-COMPARTMENT PACKAGING OPTION IN DEVELOPMENT

Americans’ appreciation of outdoor cooking increase while spending more time at home throughout the pandemic. Consumption of burgers prepared at home has increased since 2019 and is now the leading consumption location. 72% of consumers prepare burgers at home at least once a month, up from 66% in 2019. SOURCE: Technomic Burger Trend Report 2021

61%

51%

44%

40%

34%

“Food cooked outdoors has good flavor”

“Cooking outdoors is relaxing”

“I enjoy cooking outdoors when entertaiing”

“Cooking outdoors is convenient”

“I am interested in trying new outdoor cooking recipes”

DA N ISH BLUE CHE E SE WITH PE A R & VA N ILLA COMPOTE (11. 6 oz) A perfectly paired selection of savory Danish Blue Cheese and sweet compote, Castello’s holiday item gives new category buyers the confidence to try blue cheese for the first time and for existing category buyers, it provides the opportunity to discover something new and expand usage occasions.

Case Pack: 10 / 11.6 oz

SOURCE: Mintel/Lightspeed; Base: 2,000 internet users aged 18+

As the #1 imported blue cheese brand within specialty cheese, Castello brings the fun and flavor outside to the grill with Castello Burger Blue slices that were designed with burgers in mind.

CASTE LLO CRE A MIE ST E VE R MAC & CHE E SE CRE A MY A N D JA LA PE N O HAVA RTI (2 / 8 oz)

SOURCE: Nielsen Answers, Total US x AOC L52 Wks w/e 6.19.21 SPC is a Custom Definition Private Label Removed

When it comes to a smooth melt, Havarti cheese is second to none. To further inspire at-home cooking, Castello is positioning Creamy Havarti and Jalapeno Havarti cheeses as the Creamiest Ever Spicy Mac & Cheese cheese. Mac and Cheese is the quintessential comfort food – making it a perfect side dish for a holiday gathering or dinner on a fall evening!

MARI NATED DANISH FETA CUBES (2 / 9.3 OZ)

Castello will be leveraging ‘National Hygge Day’ to generate buzz around Castello Havarti and its authentic Danish heritage. To help Americans embrace life’s comforts, Castello has teamed up with Danish chef and hygge expert, Caroline Fleming, to launch the “Hygge At Home” handbook. We are creating a 1-pager for the Castello sales team to share with their customers/ buyers/brokers to highlight how we are supporting the Castello brand.

AS CATEGORY LEADER, CASTELLO® DRIVES AWARENESS AND DEMAND FOR HAVARTI* With 88% of Americans agreeing the past year has given them a newfound appreciation for the simple things in life and 2 out of 3 Americans believing cheese is the ultimate comfort food, Castello is launching a Hygge at Home campaign.**

ygg

hyg·ge

/ˈh(y)o͞oɡə,ˈho͝oɡə/

Is a defining characteristic of Danish culture centered around coziness, comfort and contentment - and this winter, hygge is perhaps needed more than ever. To help Americans embrace life’s comforts, Castello has teamed up with Danish chef and hygge expert, Caroline Fleming, to launch the “Hygge At Home” handbook. The digital guide, available on CastelloCheese.com, offers tips for finding comfort and happiness at home, as well as recipes featuring the ultimate Danish comfort food – HAVARTI CHEESE.

CAMPAIGN ELEMENTS 2

Hygge at Home digital Handbook

AT H O M E A G U I D E F O R AC H I E V I N G YO U R H A P P I E S T S E L F F R O M THE COMFORT OF HOME

THE PERFECT

WITH

CHEESE BOARD S E V E N T I P S F O R S T Y L I N G A N D A R R A N G I N G YO U R C H E E S E S

SELECTING CHEESES

AND

For a hygge-inspired cheese board, think of color, shape and texture. Include a hard, soft and semi-soft cheese with a variety of flavor profiles, and always ensure to have a

CAROLINE FLEMING

mild cheese, such as Castello Creamy Havarti, in your selection for everyone to enjoy!

DANISH CHEF & BARONESS

Castello Creamy Havarti Cheese is lusciously smooth, creamy and authentically produced in Denmark using traditional cheese-making methods dating back more than 130 years making it the ultimate hygge addition!

STYLING Incorporate the clean lines of Scandinavian style and use interesting surfaces. A wooden cutting board or dark dish will allow the cheese to stand out.

H OW TO C U T YO U R C H E E S E

I MP

Cut cheeses in different shapes for the best visual appeal.

For illustration purposes only. 2 Pack design in development, to feature usage suggestions for both the cheese and marinade.

Ye l l o w & h a r d c h e e s e s

ED F R

Add a knife or cheese cutter for each cheese so the flavors don’t mix.

triangles, sticks or bricks

Brie wedges

Blue mold

Castello Marinated Danish Feta Cubes are full of flavor with a balanced, tangy finish and slightly crumbly texture. The cubes are marinated in oil and a mixture of zesty spices. They are perfect as a flavorful snack or for topping salad, pasta and baked dishes.

CHEESE

TIP

Heat up the knife in hot water before cutting blue and soft cheeses.

squares or wedges

NMARK

$/C/W Projection: $194

For illustration purposes only. 2 Pack design in development, to feature usage suggestions for both the cheese and marinade.

List Price: $69.58/case | $7.73/unit Lead Time: 18 weeks | Case Pack: 9 / 18.6 oz

GROW YOUR CATEGORY THIS SUMMER SEASON WITH CASTELLO MARINATED DANISH FETA CUBES Many consumers rediscovered their love of

CREATION DATE February 2021

cooking this past year and aspire to maintain new norms. Castello’s Marinated Danish Feta SPC Feta is a Leading SPC Cheese Type, that is out-pacing the SPC Category. SPC Feta is growing +28.8% in $ Sales.

Cubes are the perfect spring and summer cheese to elevate a salad, top a pasta or add flavor to a vegetable dish.

SOURCE: Nielsen IQ, Total US xAOC, L52 wks w/e 6.19.21 SPC is a Custom Definition

Partnership with Caroline Fleming, Danish Chef & Hygge Expert

4 3

Media Outreach and social promotion

Digital coupon on CastelloCheese.com

SOURCES: *Nielsen xAOC Arla Custom Specialty Cheese Definition – Exact Weight – L52W ending 12.26.2020. ** OnePoll; n=2000 to **SOURCE: 2021 OnePoll Survey, n=2,000 U.S. adults.

PRODUCTS - Castello Havarti

PROJECT TYPE - Digital - Sell sheet

FORMAT - 8.5” x 11”

VIEW FILE HERE

ARLA PRODUCT CATALOG

FROSTY ACRES FLYER

PRODUCT To support the sales team, Arla requires an ‘all-item’ product catalog that features the full portfolio and includes product image, item number, description, pack size and ingredients.

2021

CATALOG

Digital Flyer to communicate the June promotion with Frosty Acres (an Arla FS distributor).

VIEW FILE HERE

JUNE PROMOTION B U L K I T E M P R O M O T I O N : S AV E $ 0 . 7 5 / l b

CREATIVELY CRAFTED CHEESE

VIEW FILE HERE

CASTELLO GOUDA

CASTELLO SMOKED GOUDA

DOFINO HAVARTI DILL

DOFINO HAVARTI CREAMY

Item Number: 570463 Item Pack: 3 | Size: 5 lb.

Item Number: 570465 Item Pack: 3 | Size: 5 lb.

Item Number: 570008 Item Pack: 1 | Size: 9 lb.

Item Number: 570007 Item Pack: 1 | Size: 9 lb.

E XAC T W E I G H T I T E M P R O M OT I O N :

Castello® offers a winning portfolio of imported and domestic cheeses, with 8 cheese types to suit all taste preferences. From irresistibly creamy to curiously crumbly, each Castello cheese delivers an unforgettable taste sensation.

A R L A FO O DS

Pasteurized Milk, Salt, Culture, Dill, Microbial Rennet

OLD MEETS NEW

A NM

Arla combines traditional craftsmanship and world-class technologies

Exact Weight

CREATION DATE April 2021

PRODUCTS - Havarti Creamy

PROJECT TYPE - Digital - PPT File / PDF

FORMAT

Castello Havarti cheese is irresistibly creamy, lusciously smooth, and its meltability is second to none. Its authentically Danish, produced in Denmark using traditional cheesemaking methods.

CASTELLO® Aged Havarti Cheese

CASTELLO® Jalapeno Havarti Cheese

Item Number: 65918 Pack Size: 12 / 7 oz

Item Number: 68003 Pack Size: 12 / 8 oz

INGREDIENTS

Pasteurized Milk, Salt, Culture, Microbial Rennet

Pasteurized Milk, Salt, Spices (Paprika, Chile, Dried Jalapeño Pieces), Culture, Microbial Rennet

CREATION DATE May 2021

PRODUCTS HAVARTI |

Exact Weight

SLICES Crafted in Wisconsin and available in three delicious cheese types, Havarti, Gouda and Muenster. Use these slices to add a creamy, flavorful boost to recipes, or mixed and matched for a melty and delicious burger, sandwich or panini.

- 16:9 ARLA |

Cheese Slices

ARLA® Havarti Cheese Slices

ARLA® Muenster Cheese Slices

Item Number: 570365 Pack Size: 15 / 24 oz

Item Number: 570342 Pack Size: 15 / 24 oz

INGREDIENTS

Pasteurized milk, salt, microbial rennet, cheese culture. CONTAINS: MILK

ARLA® Gouda Cheese Slices

Pasteurized milk, salt, annatto, microbial rennet, cheese culture. CONTAINS: MILK

- Castello & Dofino

PROJECT TYPE - Digital - Sell Sheet

100% FARMER OWNED Owned by more than 9,700 dairy farmers

INGREDIENTS

Pasteurized Milk, Salt, Culture, Microbial Rennet

DAIRY COMPANY

ART E QU

INGREDIENTS

HEA

Item Number: 68002 Pack Size: 12 / 8 oz

CASTELLO BURGER BLUE

Item Number: 799143 THE WORLD’S Item Pack: 7 | Size: 19.4 oz. FOURTH-LARGEST $4/cs PROMO

Item Number: 68001 Pack Size: 12 / 8 oz

Item Number: 53043 Item Pack: 12 | Size: 7 oz. $2/cs PROMO

CASTELLO® Dill Havarti Cheese

HAVARTI

CASTELLO® Creamy Havarti Cheese

BRIE

COMMITMENT TO SUSTAINABILITY On a global mission to create delicious, quality products in an environmentally friendly way

OUR AWARD WINNING CHEESE TYPES INCLUDE HAVARTI

C AST E L LO Castello offers a winning portfolio of imported and domestic cheeses to suit all taste preferences. From irresistibly creamy to curiously crumbly, each Castello cheese delivers an unforgettable taste sensation.

Castello Havarti cheese is irresistibly creamy, lusciously smooth, and its meltability is second to none. Its authentically Danish, produced in Denmark using traditional cheesemaking methods.

GOUDA Castello Gouda is a mild and creamy cheese with a rich, buttery slightly sweet flavor and smooth texture.

BLUE Castello’s Danish Blue cheese features blue mold veins and has a fine and nutty aroma with hints of marzipan and the soft bitter flavor of sourdough. Authentically produced in Denmark.

CASTELLO HAVARTI CHEESES CARRY THE PGI SYMBOL, A DISTINGUISHING MARK OF QUALITY AND AUTHENTICITY

Item Number: 570369 Pack Size: 15 / 24 oz INGREDIENTS Pasteurized part-skim milk, salt, cheese culture, microbial rennet, annatto. CONTAINS: MILK

FORMAT - 8.5” x 11”

DANISH BLUE PACKAGING ANNOUNCEMENT To announce packaging changes to the CASTELLO Traditional and Extra CreamyDanish Blue Cheese Wedge, a new one-page sell sheet was requested. This sell sheet will be utilized by the sales team for item sell-in.

BURGER BLUE SALES VIDEO

CASTELLO BLUE CHEESE IS HELPING BUILD A STRONGER PLANET As part of the Arla family, Castello strives to build a better future for generations to come. We believe protecting the environment is essential to producing products that support a nutritious, sustainable diet, and we are taking action.

CASTELLO®’s portfolio of Danablu Danish Blue Cheese Wedges are undergoing a packaging refresh to become more recyclable.

RTED FR M

IMP

Beginning in November 2021, CASTELLO ® Danablu Danish Blue Cheese and CASTELLO® Danablu Extra Creamy Danish Blue Cheese will be produced using recyclable plastic (rPET).

MAR

85%

Arla Foods is constantly taking steps to achieve our goals, from reducing CO2e emissions on our farms and supporting natural eco-systems, to reducing waste in our operations and bringing our customers the goodness of dairy through nutritious products and education programs.

Learn more about Arla Foods’s sustainability ambitions and achievements on our website.

CREATION DATE June 2021

ARLA HAS MADE STRIDES IN SUSTAINABILITY, BUT WE PLAN TO DO MORE. BY

2025 WE WILL USE

100%

RECYCLABLE PLASTICS IN OUR PACKAGING

2030

WE WILL REDUCE FOOD WASTE BY

2050

50%

AND USE 0% VIRGIN PLASTIC

VIEW FILE HERE

WILL BE CARBON-NET ZERO

VIS IT W E B S IT E

PRODUCTS

August 2021

PRODUCTS

- Castello Danish Blue

- Burger Blue Slices

PROJECT TYPE

- Digital

- Sell sheet

- Video

FORMAT

- 8.5” x 11”

VIEW FILE HERE

- 1920 x 1080 pixels

GFI CATALOG AD

VIEW FILE HERE

CREATION DATE

PROJECT TYPE

FORMAT

August 2021

- Print Ad

- 1000 x 1500 pixels

PRODUCTS - Castello Portfolio

- 1080 x 1080 pixels

04 INTERNAL

HOLIDAY CHEESEBOARD CONTEST NEWSLETTER

USA ARLA MAP

DOMESTIC HAVARTI

Email blast created to support Castello’s internal cheeseboard contest for the Holiday season.

O U R B R A N D S . O U R P R O D U C T S . O U R C U S TO M E R S . O N E U S A .

WINNING TOGETHER

GOUDA

IMPORTED HAVARTI

BLUE CHEESE

VIEW FILE HERE FETA

CHEESE SNACKS

BRIE & CAMEBERT

FONTINA FONTINA BUTTER

ASIA EXPORTS

EDAM

MEXICO EXPORTS PUCK

CHEDDAR

MUENSTER

CREATION DATE November 2020

VIEW FILE HERE

PROJECT TYPE - Digital - Internal Newsletter

FORMAT - 600 x 1651 pixels

CREATION DATE

PROJECT TYPE

FORMAT

August 2021 (WIP)

- Print Ad

- 120 x 96 inches

PRODUCTS - Castello Portfolio