QNY_SERVICE_PRESENTATION_short_version

QNY C REATI VE PRESENTATI O N

www.qnycreative.com

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TAKE A PEEK

QNY is an award winning boutique, interdisciplinary creative agency with a team of experts at the intersection of design, digital and performance. We are based in the heart of Flatiron in New York and have had the privilege of defining some of the most visible lifestyle brands in hospitality, consumables and beauty.

We tell compelling stories for our clients through a creative, insightsdriven approach—from Brand development, packaging, web design and development to content strategy and production to media buying, search engine marketing and community management.

OFFICES

5th Avenue Headquarters New York Our studio is a reflection of how we work and who we are. The open format and connected work tables mean that strategy, digital marketing, social media, and design don't have to happen across the room. It happens across from one another. We work better because we work close together. The glass walls are an extension of our company philosophy. They represent open minds, out-of-the-box thinking, and no barriers between us and great work. Visible through our windows, the Empire State Building is a constant reminder that in New York anything is possible.

Parma Headquarters Italy Today, our Parma office is home to a truly international team servicing clients in every industry across Europe. A creative, strategic marketing agency that develops integrated communication solutions. We work with you to improve your brand identity enhancing what makes you unique and contributing to the development of a solid and long-lasting relationship with your target audience.

AWARDS

Since 2009 We have won many awards for our work, from a coveted Mobius Gold for packaging design, to social media strategy and Site of the Day and we can’t wait to win the next one with you!

Standing out on the shelves of high-volume retailers amongst a sea of 30,000-plus products requires boldly different approaches than what most brands are taking. Break the rules, break boundaries, and break new ground. You’ll never know your true sales potential if your package doesn’t effectively work to nab the shopper’s attention.

Packaging’s number-one responsibility is to get noticed and QNY’s job is to make sure that it does.

Take your product from Shelf To Checkout.

WINNER of over 30 design awards

Ezio Burani FOUNDER & CEO “We research and think, but most importantly imagine and create.”

Award-winning world-class creative with extensive 25 year experience in delivering the overarching creative direction and vision that meet client goals and expectations. Remarkable expertise in developing thought leadership and creative solutions that build brands and strengthen clients’ market distinction and leadership position. Burani has appeared in several documentaries and has been featured as a speaker at conferences across Europe and is widely recognized as an innovator in design and cross over marketing.

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CIBUS 2016 Keynote , Branding U.S.

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CIBUS 2018 Keynote, Marketing strategies for the U.S. market

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NoMad Neighbors, A New York Renaissance

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Balance, a Benny Benassi documentary Netflix

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Untraditional Season 2

PARTNERS 6

Anna Urban Co Founder+ Brand Strategy Director

James Ferranti Partner+ Chief Marketing Officer

A creative executive and connector of ideas. Specialized in results-oriented marketing

Strategy leader and advisor with expertise in building some of the most iconic global

for brand growth and innovation. With over a 15 years of experience in managing

specialty food brands. Progressive perspective and broad knowledge of the digital

premium food brands, hospitality experiences, working with some of the world’s most

landscape. Deep experience in results-oriented marketing and integrated brand

recognized organizations, leaders, and brands. Skills include strategic planning, brand

development leading teams, driving strategy and innovation and creating multi-platform

positioning, consumer research, product development and innovation, digital

marketing opportunities. Offering a true global mindset in understanding diverse

marketing innovation, media buying and planning, public relations, social media,

consumer behaviors with a successful track record in launching and building brands.

pricing and promotional activity. Managed internal teams and agency partners for consumer marketing programs with brand planning and execution.

MANAGEMENT 7

Valentina Robotti

Dina Nguyen

Digital Marketing Manager

Trade Marketing Manager

A creative and strategic thinker who thrives in fast-paced situations. Valentina is an enterprising trilingual

Dina is a connecter at heart and a project manager by trade. A leader who believes empathy and

creative strategist with rich experience in digital marketing and branding for hospitality, beauty, and food

creativity is what truly drives teams, brands, systems, and experiences to their fullest potential.

clients. She is skilled in web optimization and development, SEM campaign management, brand

Create agile, collaborative project structures and ways of workings across multi-disciplinary teams to

strategy, and copywriting. Valentina is directly responsible for planning and implementing PPC

integrate media, strategy and creative services; drive integrated teams towards forward progress,

campaigns across a variety of channels, including Google Ads, Sponsored Placement and Amazon.

action and results; developing and maintaining high levels of team effectiveness (trust,

Meticulous and innovative, Valentina analyzes performance marketing data to showcase outstanding

communication, collaboration, productivity, diversity, engagement). Dina's past marketing

results via online dashboards through Google Data Studio and Google Analytics.

experiences in the tech and fashion industries, allows her to bring a level of adaptability and flexibility to the agency.

DESIGN 8

Rowan Lekatompessij Designer An internationally-trained endlessly versatile graphic designer with a comprehensive range

Dan King Senior Visual Designer 10 years of experience in the NYC design industry. He has worked in various start ups, agencies, and in-house departments and has

of creative capabilities, spanning from web design to packaging and branding. Rowan has had years of experience working alongside design professionals across the world. At QNY Creative, she diligently applies her keen aesthetic eye in a variety of agency projects, specializing in the food, consumables, hospitality and beauty industries. Through her multifaceted creative skills, Rowan has won several awards in nationally-recognized competitions, including Creativity Awards, Graphic Design USA and Awwwards.

developed a vast skillset in anything design related ranging from print, web, motion and digital media. Originally starting as a traditional print designer at QNY, Dan has since shifted focus to the digital end of the spectrum, playing a crucial role in the agency’s

Camille Ortiz

expansion into the fields of digital marketing, social media, and web

Digital Designer

design. His work has been featured on GDUSA, Awwwards, and

International experience in the creative advertising industry, having worked in the

Creativity International.

Philippines and the United States. Her talents as a designer in the digital space make her a coveted creative professional, trained to craft stunning designs for social media content, digital campaigns, and even animated stickers, to help engage with audiences in innovative and interactive ways. Camille has also had extensive experience in branding at QNY, designing memorable award-winning print collateral and brand assets within the

Samantha Clemente

restaurant, food, and hospitality industry.

Creative Director & Partner International background in Industrial Design and Masters in Graphic Arts. Her 10 years of experience at QNY Creative have made her a multifaceted creative, with a great comprehension of the client’s

Ana Camero

Rebecca Slee

Senior Graphic Designer

Designer

Is an award-winning Senior Graphic Designer developing successful

A Designer with a diverse range of interests and skills in the visual media realm, from

branding, packaging, print, and web media projects for companies of

digital design to photography. Bringing her unique vision from Amsterdam to New York

diverse industries. Her technical skill, versatility, hardworking ethic,

City, she has received impeccable training in art and graphics for the past 8 years. With

branding, mainly for food brands and hospitality

attention to detail, and sophisticated taste led her to become a

QNY, Rebecca has expanded her skillset to include print, packaging design, typography

services.

member of the QNY Design team and an up-and-comer in the US

and digital assets for a number of brands in renowned industries, from lifestyle to food.

design scene, acknowledged with several design awards, including

She also assists QNY in the production of original in-house photoshoots that bring brand

Creativity International and GDUSA awards.

products to life, elevating them with energetic edge.

need. Through her valuable technical skills and her versatility, she specializes in packaging and

SOCIAL MEDIA 9

Lara Blom

Alexa Hooper

Social Media Manager

Social Media Manager

A communications and Social Media Manager specializing in premium food brands, and hospitality experiences.

Facebook Certified Creative Strategy Professional with skills in team leadership, organization, planning, and budgeting. Responsible for influencer communication for client collaborations, as well as monthly reporting through Google Data Analytics. Past experience includes a history of team leads and management within multiple organizations and positions.

Facebook Certified Creative Strategy Professional demonstrating proficiency in developing effective mobile creative strategy and creative collaborations for our clients. Our social team is also responsible for monthly reporting through Google Data Analytics on insights based on performance through the social media platforms. Alexa’s skillset covers strategic planning, brand storytelling, content creation, Influencer relations, paid media, and integrated campaign development.

Julianna Bradica

Charlotte van der Land

Social Media Associate

Social Media Associate

Julianna can make magic happen in 140 characters or build out full strategic rollout plans, and everything in

Previously studied Communications and Media in her home country, The Netherlands. While at QNY she provides

between. Wild challenges always welcomed. Facebook Certified Digital Marketing Associate responsible for

support to Social Media and Digital teams while also managing various accounts. Daily tasks include upkeep of

cultivating relationships with influencers and content creators, generating content calendars for various brands and

Social and Digital analytics reports, community management, and creating relationships with influencers and brands.

is responsible for monthly social reports using Google Data Analytics.

Past experience includes sales and development of impactful marketing campaigns and hospitality management.

MEET YOUR TEAM

Our team of designers, visualists, strategists, writers, and photographers keeps clients ahead of the curve by creating a vision that others want to emulate. From New York natives to European transplants, our staff are world travelers who bring experience from award winning creative agencies, luxury brands and influencer marketing.

CLIENT SNAPSHOT

CASE STUDIES CO RPORATE MATER I AL S

CASE STUDIES CO RPORATE MATER I AL S

CASE STUDIES PA CKAGIN G, RE PO SI TI O N I N G

CASE STUDIES S EARCH MARKETI N G C AM PA I G N

SEARCH MARKETING CASE STUDY

Wharf InterContinental Washington D.C. • Total SEM Campaign Impressions +540% 2019 vs 2018 • Total Traffic +72% 2018 vs 2019 • Total Booked Revenue +38% 2019 vs 2018 • Goal Conversion Rate +18,5% 2019 vs 2018 • Total Keyword Rankings +61% YoY

CASE STUDIES BRAND ING & ADVE RTI SI N G

CASE STUDIES ART DIRE CTION START TO FI N I SH

Refinery Hotel Once a millinery factory in the 100-year-old Colony Arcade building was redefined as the Refinery Hotel. Its 197 loft-like rooms, acclaimed Parker & Quinn restaurant and trendsetting Refinery Rooftop bar redefined the boutique hotel and made the Garment District the place to be in NYC.

• Brand Identity • Brand Development • Positioning & Brand Strategy • Marketing • Marketing Program • Textile Design • Website Design • Copy Writing • Art Directed Photography

CASE STUDIES BRAND ING & ADVE RTI SI N G

NEWSLETTER & SALES MATERIAL

One of the most used marketing strategies in every business is email marketing. A tactic very effective at helping consumers stay connected. Consumers often seek out email marketing campaigns from their favorite brands and local stores. Nielsen reported that 38 percent of US online shoppers subscribe to store or product emails to stay informed. Email marketing is used as a way to deliver content directly to consumers.

There is a real value to staying connected to consumers, and email marketing makes that easy to do.

PREFERRED COMMUNICATION CHANNEL Studies show 72% people prefer to receive promotional content through email.

HIGHER ROI Given email’s unmatched ability to drive conversions, it makes sense that email is also the most effective marketing channel to drive ROI and push offers.

EMAIL DRIVES CONVERSIONS Regardless of whether they do so in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential consumers into paying consumers. When it comes to conversions, there isn’t a more powerful channel than email.

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SOCIAL MEDIA STRATEGY CALENDARS BOOSTING MOTION DESIGN CONTRACTS

DIGITAL PR

SOCIAL TARGETING

CONTENT CREATION BLOGGERS INFLUENCERS

CO-BRAND RETAIL PARTNERSHIPS

GIVEAWAYS SWEEPSTAKES

STORAGE FACILITY

RESEARCH & POSITIONING TRADE ACTIVATION

STRATEGY MULTI CHANNEL

SALES STRATEGY BOOTH DESIGN SALES MATERIAL EXHIBITION SUPPORT TRADE ADVERTISING

TRADE MARKETING SUPPORT

INSTACART CATALINA SHIPT FRESHDIRECT PEADPOD

COUPONS INMAR QUOTIENT

AMAZON SUPPORT

IN-STORE SAMPLING

REPORT STATISTIC DIGITAL CAMPAIGN DIGITAL STRATEGY BANNERS DESIGN MEDIA BUYING DATA LAB PERFORMACES

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SEM, PPC SEO

DISPLAY ADVERTISING

CURBSIDE HOME DELIVERY ADS

GEO-FENCING RETAIL ADS

EMAIL MARKETING

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QNY SERVICES: DIGITAL CAMPAIGN DIS PLAY CREATI VE

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SOCIAL MEDIA INITIATIVES

CONTENT CREATION Whether you need 10 or 1,000 pieces of content every month, we are the steam engine that ensures gorgeous, mouthwatering content that both covers all your logistical needs and communicates Your product's brand values.

GORGEOUS CONTENT Amazing social media content ideas that foster likes, shares, saves, comments, and clicks on your post. Consider mixing these types in your social strategy to make your posts beautiful and enticing.

CREATE AND CURATE ENGAGING CONTENT Consumers desire to connect and engage with their favorite brands on social media platforms. Getting creative with your content is key to keeping them interacting on your pages.

CONTENT PLANNING A considerable part of an effective content marketing strategy is to create systems and workflows that allow you to listen to your consumers and create a feedback loop.

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INFLUENCER ACTIVATION

Our social media team will send out mood boards to selected influencers each month to ensure that creative vision is executed. The mood board is shared with the influencer(s) along with a list of ideas and a detailed briefing of product benefits and recommendations to excite the influencer’s imagination.

Field Research To discover new trends, learn and get inspiration from other brands and cross-pollinate. Find out what works, viral trends, new technology releases, video ideas, what kind of content is being posted, which posts get the most engagement, and why.

Brief Influencers have their own unique style on social media, especially Instagram. They are brands themselves, inspiring trust amongst their followers. We must allow them to have creative freedom when producing content on our behalf.

However, we want to be clear with our goals and deliverables for collaborations.

Build Relationships Build a genuine relationship with your influencers. When an influencer has a real relationship with you, and your brand then their content will become authentic and genuine.

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GIVEAWAYS

Giveaways encourage product trials and help build communities.

1-Referral contest A referral giveaway helps you generate massive social engagement. Because participants are rewarded with extra entries for sharing your social media giveaway with others, they’re incentivized to engage with your brand and contest on social media.

2- Countdown timer Adding a countdown timer to your social media giveaway helps to create urgency. Urgency is a psychological phenomenon that makes potential entrants aware that there is a time limit on your

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3- Coupon 03. Coupon

02. Countdown timer

01. Referral contest

giveaway, which causes them to act more immediately.

The leads you generate from your social media giveaway are “hottest” once they’ve just entered that’s when they’re the most engaged and interested in your product. Using marketing automation, you can send them a coupon that they can instantly redeem for a discount on their next purchase, which is a great way to get them to convert to paying consumers.

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TARGETED SOCIAL ADS With shop-able posts and ADs, consumers have even greater opportunity to purchase products and connect with the brands they love. With the ability to quickly see relevant information — like product descriptions and pricing all in a single click without ever having to leave the Instagram app.

Create shopable posts

Push Marketing Promotions

Real-time impulse buying

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COMPETITORES AUDIENCE

TARGETED ADS DIRECTLY TO YOUR COMPETITORS AUDIENCE Analyze competitors’ audience Leverage Interest Targeting to sway competitors Biggest Fans.

Analyzing your competitors’ audience and creating custom Interest Targeting will allow you to be at the forefront of your competition.

Your brand

Jan

Feb

Mar

Apr

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Find your competitors fans interests and establish new targeting

Other brands

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Promote a New Offer / Discount directly to a competitors audience

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GOOGLE PARTNER S EM MA RKE TIN G

Function ID Name 17,835$

SEARCH NETWORK The Google Partner badge shows that Partners have passed Google AdWords product certification exams and are up to date with the latest product knowledge. In other words, we earned it. QNY is a Google Partner Agency.

www.websitename.com

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GOOGLE PARTNER S EM MA RKE TIN G

KEY WORDS The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search. Also studies show that paid search traffic converts better than organic traffic!

The topmost benefit of Google AdWords is that it works faster and is easier than SEO!

Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them

Above the fold results. More above-the-fold real estate is given to ads rather than organic results on Google.

relevant ads.

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AMAZON SUPPORT S TORE S ET-UP

Bring the in-store experience online with a custom brand destination on Amazon.

QNY will not only set up and design your custom Amazon store, but we will create your brand experience on Amazon (including Sponsored Brands and A+ Content). Getting your products in front of your target audience, and nurturing them through the purchase process should be an essential part of your Amazon strategy.

AMAZON SUPPORT S TORE S ET-UP

ALL-INCLUSIVE PLATFORM As the leader in e-commerce and a household name, Amazon is a disruptive force in the retail space. With vendor central, it allows brands to market and sell their products directly to Amazon’s consumers

Premium Amazon Store

As s seasoned Amazon marketer QNY can assist in registering your brand and store set up. Create a premium amazon store with rich A+ content, which will serve as a one stop for all of your listed products.

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Integrated marketing strategies Using a variety of Amazon’s marketing strategies and optimizations, your products will be promoted to the masses of consumers who are searching for your products and related products.

Sell on a trusted market place Consumers are more likely to shop on a website that they know, love and trust.

Amazon is many people’s go-to online market for all things from home goods to food.

Control the entire process The QNY team will have full control and monitor all performances and backend activity to increase product visibility and brand awareness.

QNY REPORTING HOW YOU WILL SE E Y O UR C O M PAN Y R ESULT S

QNY DATALAB

TM

REAL TIMELIVE REPORTING

REAL TIMELIVE REPORTING

24/7 reporting services provided our network.

24/7 reporting services provided our network.

Data and reports where business managers and

Data and reports where business managers and

employees can check their status at any moment for

employees can check their status at any moment for

the most up-to-date results possible.

the most up-to-date results possible.

BULID A COMPLETE PICTURE

BULID A COMPLETE PICTURE

Understand users to better evaluate

Understand users to better evaluate

the performance of your content,

the performance of your content,

products, and more...

products, and more...

Our Real-Time reporting feature allows you to monitor marketing efforts and test technical changes on your website. www.qnycreative.com

THANK YOU .