Graphic Design Personal Information
BASIC INFORMATION
Name Profession Age Country University Email Mobile Website
Sitao Qiu Graphic Design 22 CHINA Zhejiang University of Technology qiusitao1989@hotmail.com 86 13575462645 http://weibo.com/qiusitao333
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Graphic Design Personal Information
AWARDS
1. 2.
2008-2009
Colonel Second Scholarship
2009-2010
Colonel Third Scholarship
2010-2011
Colonel Second Scholarship
DESIGN AGAINST FUR International University of Art and Design Competition 2010 Poster Design Award
3.
The Tenth Zhejiang Province Of College Student Multimedia Competition Poster Design Award
4.
Fur Guide Recommendation Award
Typegraphic Poster Second Prize
KAN TAI-KEUNG DESIGN AWARD Worldwide Chinese University Students Design Competition 2010 Poster Design Award
New York TDC In China Nomination Award
KAN TAI-KEUNG DESIGN AWARD Worldwide Chinese University Students Design Competition 2011 Book Design Award Package Design Award
5.
The storage product book Nomination Award Blind Packaging Nomination Award
The fifth " Design Star " National University Visual Design Competition Book Design Award
The storage product book Nomination Award
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Graphic Design Personal Information
ABILITY
Screen Printing Photography
Hand-painted Tablet
Binding
Laser Cutting
WORK EXPERIENCE Inauguration Company: Since 2011 Worked in ShanSan Art&Design Consultant. Location: Hangzhou Zhejiang. Position: Graphic designer, mainly responsible for brand image design as well as some commercial design.
www.shansan.com
Participate in brand design project four times, the commercial design 6 times.
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Graphic Design Personal Information
STUDY PROPOSAL TITLE Book Makeup
INTRODUCTION
According to the progress of my study proposal, the study can be divided into four steps. 1. Look back to the history of design and consult the brief history of design to comprehend the development process of material technique in the graphic design history and sum up a set of reliable theoretical system; in addition, analyze some classic works which promote the reforms of graphic design in the history. 2. Research the development direction of the present material technique, grasp the existing techniques, reknow them and take advantage of their advantages; meanwhile, explore and research some new techniques based on the existing knowledge. 3. Provide the support of material techniques based on the cases of graphic design, put forward some reliable experiment schemes and concepts and research the practicality of the schemes. 4. Complete the design and put it into practice. The study project will be completed and a set of theory combining material techniques and graphic design as well as some practice cases will be produced.
The coming of the information age makes the communication of graphic design more and more extensive and promotes the rapid development of design. Now the design is no longer created on the paper or in 2D level. In my opinion, a comprehensive graphic design should be put forward extensively. Since the material science is the main melody of the modern world, my research objective is to combine materials with graphic design to expand the scope of graphic design. Looking back to history, most graphic designs are demonstrated on the paper. I am wondering if we can explore some new materials to cater for our design. Designers from University of Arts London have developed a clothing material from green tea culture solution based on the effect of bacterial fermentation, which is similar to paper or vegetable leave after being dried. This clothing method is more environmental than the existing ordinary ones. Another new material is the product made by scales of a fish named the Fish Feast which is Erik de Laurens’ graduation design from Royal College of Art. The special about this material is that it uses the natural scale as raw material to form a unique texture after heating and compressing. All these research directions deserve study. Design would never move forward if we only think about the format we need.
EVALUATION At present, this study is on the first stage. The early book design focuses on the pure plane such as graph, layout, color and font. With the development of plane, the possibilities of the mounting could be various, which indicate design is moving towards a flexible, diversified and dynamic direction.
PROGRAMME OF STUDY
I’ve made an exploratory attempt about the combination of materials and graphic design---a book about the package design for the blind. Considering the application of Braille on the package, I attempt to emphasize the tactile peculiarity of Braille and find out the “acoustic absorber” (a material used to insulate sounds in KTV). This material has a concavo-convex surface which magnifies blind person’s tactile sense, so I use it as the front and back covers of the book.
My current research project is Book Makeup. Based on the research of book design, I take the tactile perception of the book materials as the research object to research several materials and introduce the concept of moving material, thus breaking the visual and tactile limitations of previous books and the characteristics of no changes. Eventually the results are presented with the tactile perceptions of several different materials.
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Asian an View Of Life-Series e-Series
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Design Against Fur
Poster Po ster De Dessign
TDC in China T Ch
. New ew Yorr
Pro occesss 1. Subject Analysis 2. Conceptual Design 3. Design Implementation
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Fire Safety
. Multimedia
Competition
. Low-Carbon Low Carbon Life
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. Suzhou Image
Graphic Design Poster Design
NEW YORK TDC IN CHINA Combine Chinese Pinyin with English letters accordingly in one word. The green letters are the common parts, the red letters are Chinese Pinyin, and the blue ones are English letters. The coordinate paper which is often used in font design is the basis of the design. And every Latin alphabet is composed by square dots.
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Graphic Design Poster Design
PAPER DREAM Series A There is a series of three promoting posters of a paper company. Paste and cut papers to create three dream scenes to attract potential customers, which are, design Majors.
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Graphic Design Poster Design
PAPER DREAM Series B
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Graphic Design Poster Design
PAPER DREAM Series C
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Graphic Design Poster Design
FIRE SAFETY The illustrations, the exaggerated characters and the bright colors present the great perniciousness what the fire hazard brings to people.
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Graphic Design Poster Design
FIRE SAFETY Use children’s toys and models to make the jigsaw which contains various fire-fighting apparatus. In this way, the idea that the fire safety education should start at an early age is fully conveyed.
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Graphic Design Poster Design
THE TENTH ANNIVERSARY OF MULTIMEDIA COMPETITION Series A Use the concept of contradiction space in the Chinese characters for the multimedia c o m p e t i t i o n t o showcase its concept of diversity and synthetic unity. Multimedia is the trend of the era development. The use of contradiction space can provoke people to think about the uncertainty of multimedia’s future development.
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Graphic Design Poster Design
THE TENTH ANNIVERSARY OF MULTIMEDIA COMPETITION Series B
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Graphic Design Poster Design
ASIAN VIEW OF LIFE Series A C h o o s e t h r e e representative Asian countries, China, Thailand and Japan. Use the common stuff in their life as the basis, and combine them with words that reflect their culture and life to showcase local people’s attitude about life.
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Graphic Design Poster Design
ASIAN VIEW OF LIFE Series B
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Graphic Design Poster Design
ASIAN VIEW OF LIFE Series C
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Graphic Design Poster Design
DESIGN AGAINST FUR The combination of bright red threads and sharp needles indicates that behind the beautiful furs is the ruthless production.
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Graphic Design Poster Design
DESIGN AGAINST FUR Use a guide as the point of penetration and highlight the fact that animals’ fur is used in every aspect of life from a side view to present mankind’s brutality and animals’ ruefulness and helplessness.
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Graphic Design Poster Design
SUZHOU IMAGE Combine the pattern of Suzhou gardens’ window-sill with that of the running water to design the four Chinese characters “SUZHOU IMAGE”.
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Graphic Design Poster Design
LOW-CARBON LIFE The modern cities have high energy consumption, pour a lot of smoke to the air, and emit carbon dioxide that exceeds the stipulated standards. The design highlights the situation that people neglect the huge amount of carbon dioxide produced in every respect of mankind’s life. It aims at appealing people to pay attention to the living environment and live a low carbon life.
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Font Design F
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Processs
1. Creative Font Design 2. Material&Space Font Design
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Graphic Design Font Design
Calendar 2012
This is a combination of Chinese and Western cultures as well as an experiment integrating the traditional and modern printings with the carrier of the calendar of the Year of the Dragon. The date part of the Calendar is printed by the manual way of the traditional Chinese movable type printing. The numbers of twelve months are generated by the digital printing after font designs in the computer.
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Graphic Design Font Design
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Graphic Design Font Design
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Graphic Design Font Design
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Graphic Design Font Design
Magnetic Letters
Source
A block of glass, containing iron filings and some green liquid, cause my interest.
Method
Put several magnets on the surface of glass to attract magnetic-particle, accordingly got 26 letters.
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Graphic Design Font Design
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Graphic Design Font Design
Mask Letters We just can see some graphic on the paperboard. But if we put these paperboard into black mask, letters will be revealed.
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Graphic Design Font Design
Mixed Font
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Graphic Design Font Design
Indoor Letter
Indoor letter combine profile of letters and inside of interior design, finally exhibited by the blueprint of interior design.
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Graphic Design Font Design
26 Letters
Graphic Design Type Design
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Graphic Design Type Design
Indoor Letter Card
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Graphic Design Type Design
Chinese Font "Merry Christmas"
Chinese character “Merry Christmas�. The font shows nature environment, trees, grass, insect, plant, rock and soil profile which reveals the love to nature.
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Graphic Design Type Design
Chinese Font Showing the relation among strokes in the 3-D coordinate.
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Graphic Design Type Design
Acrylic Engraving Font Chinese font design. Showing the relation among strokes in the 3-D coordinate. Finally, graving on the acrylic glass by different scene to show different interaction effect.
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Graphic Design Book Design
Book design process map
Process Framework
Theme Selection
Selection Reasons
Grasp the Situation
The theme of book
Book Content
Product design idea
Import View
High-class&Artistic
Storage Product
Program Set
Layout Format
Craft Materials
Analysis Storage
Paper Selection
Grid layout
Books Forming
A sense of Use
Graphic Design Book Design
Import View Theme Selection
High-class&Artistic
Locating itself and audiences means product are selected by people, meanwhile, they are selecting people.
Storage product
Property of product is the essence that the product delivered.
Theme
A sense of Use
Storage Product Book
The starting-point, a potential advantage of product could commendably deliver the trend theory.
Reason
I’ve already made a manual of production in the course of layout. So I want to know what kind of design method would I use in different course and if I have improvement in typeset or deeper understanding. I strive to make a perfect book uniting the former study of paper in print course.
Program Set
Grasp the Situation
High-class&Artistic
Simple and clear, no redundant elements, main products, satisfy its function need in layout. Predominate in images.
Format
Divided into two parts: first part--text(180*255mm) and second part involving rendering and original picture(210*255mm) are intensified the stowing concept from visual sense and disposed in different methods.
The theme of book Storage product design book.
Book content
180mm
Storage Products Research. Sketch Stage. Computer Renderings. Product Production. Product Display. Tidbits.
255mm
1. 2. 3. 4. 5. 6.
Product design idea
Apply feeling(some product don't have a good apply feeling because they lack of aesthetic feeling owning to bad design). High-class, artistic quality(oriented to high-class person).
210mm
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Grid layout
10mm
15mm
10mm
The first part falls into 3 columns in vertical and 4 columns in horizontal, mostly set up some text and images. The fist vertical column in the left is arranged in subhead.
12.5mm
5mm
The second part including rendering and original image. This product is long shaped. Since mostly are rendering and original image, the grid set is long shaped.
15mm
12.5mm
4mm
Craft materials
The cover uses stainless steel which is suit for product and also has high-class feeling.
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10mm
10mm
Book Forming
Graphic Design Book Design
Analysis storage
Grid layout
Simple and clear, without any unwanted elements, main product, satisfy its function need in layout. Major in image. Stow in groups.
The first part of the grid
The second part of the grid
厨房——分门别 类 消费对象：25-35 岁的年轻家庭主妇 。 使用场所：厨房 。 环境问题：油、潮、杂、小 。 周边物 品：重复的物品较多 ，规则形状 ，体积不大 。 特殊要求：方便拿取、洁净卫生、经久耐用 。
1.Divided the book into three section to emphasize the concept of summarize and classification.( first is survey and study, second is rendering, third is original image) 2.Based upon former study, choose three different kinds of paper to stress the concept and diverse characters.
厨房收纳原则 1. 厨房收纳之灶台下的抽屉不可摆放遇热易变质 的物品 。 2. 厨房收纳之水槽下面和两侧的橱柜不宜存放米 面。 3. 常用的餐器、厨具、调料和原材料 ，应集中摆 放在双眼到双膝之间的范围
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3.The size of each part can have nuance, also for emphasis of the concept. 4
调整形态
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Paper selection
Paper selection
1.Part One - preliminary research, greater use of lightweight paper as the text is conducive to reading.
Part I - Lightweight Paper
Part II - Earl paper
2.The second part - the sketch part of the manuscript insert some environmentally-friendly paper, rough paper, good performance in the design of the product readily draw the sketch on the sketch of this effect. Some computer renderings of paper using the count, pure color and not reflective. 3.The third part - material object picture section, select the coated paper is sharp and rich in detail. Part II - Green Paper
Part III - coated paper
A sense of use
Product design concept, interior key point, how to embody it in book design?
Making a cover with stainless steel. 1.making a hollow out reference to the product to show the profile of product inside, enhance reader’s curiosity, stress apply feeling, a simple cover gives people a feeling of high-class. 2.there are no caps on the U-shaped cover so that people can get book easily. Also it makes people have a strong feeling of using but not redundant. 3.this kind of material can protect the book inside.
U-shaped stainless steel cover
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Graphic Design Book Design
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Graphic Design Book Design
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Graphic Design Display Design-Tdc Annual
Concept Forecast Main Content
Target group
TDC ANNUAL TYPOGRAPHY of the New York Type Directors Club Exhibition Design.
The target sell group of professional design books is mainly focus on the people involving in design, such as designers, design firms, design teams and design major students. The exhibition should try best to show the professional and unique of books to attract concerned people.
Main Point The show is about books of font design, which is upon font, mainly engaging in expression of the shape of font, putting font into space exertion. Moreover, it conveys a kind of much directly perceived feeling, designing font demonstration effect in 3-D.
Space Conditions Because of the limitation of budget, space condition is also limited, which is a 2.5 meter wide wall and 3 meter empty space in front of the wall. The exhibition in this space should be aim for simple and high contrast effect.
Benefit and orientation Owning to the limitation of space and budget in the exhibition of recommended books, low-priced and effective materials should be put on the priority. So that can make it the most eye-catching book and a best seller.
Path Prediction According to the habit that people used to treat the wall that they faced when they went through the door and turn left as the first vision stop area, setting up the exhibition here can attract people at the first time.
Synchronization Collaboration Plane Means Graphics, fonts, layout and packaging. Using a few graph, combine with font, layout to deliver the intention of exhibition.
Space Means Model, audio, lighting, state setting. Using 3-D font model, match up light to intensify the feeling brought by 3-D font.
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Graphic Design Display Design-Tdc Annual
Sketch
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Layout
Graphic Design Display Design-Tdc Annual
3D Renderings Hanging signs
Brochure rack in front of the wall
Publicity Card
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Graphic Design Display Design-Tdc Annual
Making Material Material: foam board We considered it from multi-angle like cost, vision effect, and finally choosing foam. This material is light so that it can be easily bore by wall; It is low-cost, suiting for short-term exhibition; what’s more, the thickness of foam commendably represent the 3-D we need; Last but not least, foam can express strong visual shock which is our expectation.
Acrylic It is smooth and exquisite in the surface, but too expensive to used in short-term propaganda.
Foam
Plaster
It has a good quality, easy to process, convenient to carry，suiting for short-term propaganda.
It is smooth in the surface, but long time manufacture cycle dosen’t suit for the wall to bear.
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Foam Cutting
Graphic Design Display Design-Tdc Annual
Program Production Making Card
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Graphic Design Display Design-Tdc Annual
Complete Show
Graphic Design Display Design-Tdc Annual
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Graphic Design Display Design-Tdc Annual
Publicity Card
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Graphic Design Display Design-Tdc Annual
Interactive Dialectical
01 How to spread and attract? Through the spot field show effect.
02 The relation between items on display and beholder. Get conclusion by live effect and quentionnaire.
Display Spot
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Questionnaire 08—Survey: Weiyan Li Q1: TDC new conference. Q2: Ah, good! Q3: powerful
Question 1. What’s this about according to your feeling?
09—Survey: Wei Ge
2. Is it attract you? If it does, why?
Q1: Q2: Q3: Q4:
3. When you standing in the part of it, how do you feel? 4. What’s in your mind when seeing these exhibits?
Font. Attractive, simple. Quite academic. I want the card.
10—Survey: Yiyi Tang Q1: Q2: Q3: Q4:
01—Survey: Handong Ding Q1: Q2: Q3: Q4:
Art related. Absolute, strong visual impact. Orderly disorder of the sense of space. Of fonts.
11—Survey: Yuelin Lv Q1: Q2: Q3: Q4:
02—Survey: Jinwen Xu Q1: Q2: Q3: Q4:
Image of the wall. Attract. Strong visual effects, atmosphere, overall. Cool. Indeed become a brand image of the wall.
About TDC display. Attract a whole, clean. Very modern. Reminded done before TDC poster.
12—Survey: Yuan Zhang Q1: Q2: Q3: Q4:
03—Survey: Yin Bao Q1: Q2: Q3: Q4:
Font TDC. The effect is very visually stunning three-dimensional character. Feeling of solemn but yet stylish. Admission to the exhibition who like the mouth, suck the eye.
TDC. Black and white, text layout. Cool. Industrial, font design.
TDC. Color is very eye-catching. Very stylish. Want to see TDC.
13—Survey: Shanshan Zhang Q1: Q2: Q3: Q4:
04—Survey: Tingting Jiang Q1: About the font display.. Q2: Attractive, black and white with a simple atmosphere Q3: Very modern.
Font Design. Okay, black and white, strong lighting effects. Structure of rational bubble font to touch up. Industrial, rational, a little cold.
14—Survey: Liting Yang
05—Survey: Tingting Jiang Q1: About the font display. Q2: Attractive, black and white with a simple atmosphere Q3: Very modern.
Q1: Q2: Q3: Q4:
06—Survey: Shengjie Fan
15—Survey: Zhe Ma
Q1: Q2: Q3: Q4:
Q1: Q2: Q3: Q4:
TDC and a half three-dimensional design exhibition in New York. Ah, black and white. Great detail and show results. Like hands-on.
Font poster. Ah. Great version. Three-dimensional posters.
Poster. Contrast. Serious. Rich.
07—Survey: Yuanyi He
16—Survey: Jieyu Gong
Q1: Q2: Q3: Q4:
Q1: Q2: Q3: Q4:
TDC publicity. Ah, Three-dimensional display. Feeling very good. Impressive. 59
TDC font display. Good, strong. Elegant, simple, generous. Through black and white, something more mysterious.
Graphic Design Display Design-Tdc Annual
cover
3 mm gray cardboard Laser engraving.
The text of Display Design 60
Graphic Design Display Design-Tdc Annual
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Graphic Design Display Design-Tdc Annual
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Graphic Design Display Design-Tdc Annual
Sesame Line Book binding: single A4 page, binding thread in the mid, folding in two, align opening to bind.
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Graphic Design Visual Image Design Of Graduation Show
Working Place
Students are familiar with the work of the learning environment.
Concept Sketch Project theme
2011 Diploma Exhibition of School of Art Zhejiang University of Technology.
Environment
Present situation
School environment
This project is focus on design but not material creating owning to the limitation of time and money.
Preliminary concept
Students have been lived here for four years and had a happy time.
Time + Space Time
2007.9-2011.6
Space
Working Place & Environment Five Design Departments Five feature images 1.Environmental Art Design: Building. 2.Industrial Design: Desk. 3.Graphic Design: Camera. 4.Public Space of Art and Design: Geometry. 5.Animation Department: Cartoon.
Coordinate It’s a coordinate of time and space. Every point of intersection.
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Graphic Design Visual Image Design Of Graduation Show
On-the-spot Investigation
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Graphic Design Visual Image Design Of Graduation Show
The main poster
t
Graphic Design Visual Image Design Of Graduation Show
Environmental Art Design Department
Industrial Design Department
Graphic Design Department
Public Space of Art Department
Animation Department
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Graphic Design Visual Image Design Of Graduation Show
Giant Printing
Giant Printing 2
Giant Printing 1
Graphic Design Visual Image Design Of Graduation Show
Guides
Entry Label
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Graphic Design Visual Image Design Of Graduation Show
On-site installation
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Graphic Design Visual Image Design Of Graduation Show
Field Effect
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Graphic Design Visual Image Design Of Graduation Show
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Graphic Design Touch Package
02/ Blind Products Research
Preliminary Investigation
Blind person supplies hard to see: We interviewed several shopping malls, finding that utility for disabled person was ignored. The sale stuff told us that the profit of utility for disabled person was very low and the need for these kind of utility was small, so most shopping mall doesn’t sell it. We found a medical apparatus shop which sold a few blood pressure test machines, wheelchairs, crutches, and other supplies for disabled person. But for blind people, the shop just provides cane in high price. However, American dealers are different. They spend a great deal of time on the development of blind assistant supplies. There are some examples: tandem bicycle, voice vial, safety whistle, boards tablet, voice menu, voice shoes, vacuum cleaner, voice GPS and so on.
01/ Supermarket Shopping Research We interviewed several shopping malls, finding that utility for disabled person was ignored. The sale stuff told us that the profit of utility for disabled person was very low and the need for these kind of utility was small, so most shopping mall doesn’t sell it. 1
Then we went to some supermarkets to do market research. We hardly found any package for blind people. For the current situation, it is more sure that we are going to make a special package.
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2
1：盲人电子语音药盒
Blind electronic voice kit
2：语音信息条形识别笔
Voice recognition pen 3：盲人魔方
Blind Rubik's Cube 4：盲人手表
Blind Watch 3
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Graphic Design Touch Package
03/ Blind School Research We went to a blind school in Fuyang, Zhejiang on 25th April. We observed facilities in the school, communicating with students and teachers, and compiling questionnaire survey. We found that most blind people actually were ill with amaurosis but not really blind. Most students completely supported our project and gave us a lot of advices. Teachers thought this subject very hard, but meaningful.
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Graphic Design Touch Package
Marketing Environment
Research Summary
Advantage: With the growing of economy, the quality of people is being higher. Certainly, the attention people pay to blind people is much more than that in former years. Through our survey carried in the blind school, we found that blind people were in high demand of food, which could become a big untapped market. Besides, blind people have a big interest in this kind of package and indicate the package will motivate their desire to make purchases. Didadvantage: We found this kind of package will make businessmen increase cost of commodity by study of survey.
04/
Background
C.
A.
Market Overview Now food and beverage have a great market.
We interviewed several shopping malls, finding that utility for disabled person was ignored. The sale stuff told us that the profit of utility for disabled person was very low and the need for these kind of utility was small, so most shopping mall doesn’t sell it.
D.
It is estimated by WHO(World Health Organization) that there are 4-4.5 thousand blind person and triple of that of amblyopia around the world. In China, there will be about 450,000 new blind person and 1,350,000 new amblyopia which means one blind person and three amblyopia person will be added in every minute. However, such a large consumer groups have not been emphasized by businessmen. So we can’t see any blind package in the shopping mall.
However, American dealers are different. They spend a great deal of time on the development of blind assistant supplies. There are some examples: tandem bicycle, voice vial, safety whistle, boards tablet, voice menu, voice shoes, vacuum cleaner, voice GPS and so on. With the highly speed development of society, people’s living standard has been raised continually. We also should pay attention to vulnerable groups’ living standard all around. According to analysis, blind package design in our country is lagged. In many cases, blind people cannot but things by themselves, which is not convenient for them and their family.
E.
Brand Blind
This project is aim to the package design of blind people’s fast moving consumer goods(living supplies and food). We will study and develop the package based on the special recognition methods and recognition effect of blind people. Finally, our study will has advantage for blind people when they buying things, raising perchase efficiencies and improving their living standard.
B B COLOUR
Bright
According to our survey, we didn’t find any enterprise being engaged in food industry having the blind package. As to this reason, we hope to create a new brand—BCOLOUR.
COLOUR
Industry
B.
Based on our study in blind school, we found the largest perchase of blind people was food and living supplies in the second. So we decide to spare no effort on food package, the most needed section of blind people.
Product Analysis
After that, we went to several supermarkets and found there weren’t any blind package. This situation gave us another reason to do the blind package.
F.
We divided products into several aspects: biscuit, chocolate, sweet sauce and beverage.
Bcolor will be a new food brand. It involves biscuit, chocolate, sweet sauce, juice and much more food varieties. Our consumer group is young people who take joy in living and have a risky heart. Certainly, our brand has to have a unique characteristic to survive in society. Young people seek for a food brand with an attractive package, not only enjoying the good taste but also a designer-look package. Our brand will add a blind recognition function to the existing package to have the blind people get into consumer groups for the sake of impartiality. Blind & bright is our purpose.
For now, China’s food industry, which predominates in primary processing of raw material of agro-food that indicates low level refinement, stays in growing period. Food industry is a completely competitive industry, having low concentration, high rate of small & medium-sized enterprises, low level of technology, severe homogeneity, fierce competition and narrow profit space. With the increasing of integration and higher maturity, profit is concentrated in the big business. Without any doubt, leading enterprise will carry the ball.
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Consumer Analysis
G.
Our survey has two parts: blind school and ordinary people. 1: 25th April, we came to a blind school to do a serious of survey. 2:26th April, we surveyed ordinary people. Questionnaire of Zhejiang blind school: 1. What’s your favorite stuff when buying?
6. Which aspect do you concerned when choosing goods? A. appearance B. material C. smell D. etc
A. electrical stuff B. daily stuff C. food&beverage D. audio&video products E. etc
B.18%
D.5% A.15% C.53%
A.59%
C.18% D.6%
B.26%
7. What kind of material will give you a good texture? A. smooth B. rough C. between smooth and rough
2. How do you buy daily stuff? A. by yourself B. by others C. with other people
B.36%
A.13%
A.64%
B.20%
C.67%
8. In the process of shopping, is a good design convenient for you? 3. How do you distinguish goods when shopping?
Eight person didn’t answer the question; Two person said yes; One person said he would buy conventional goods; One person said he/she needed a guide; One person said Black tea and Spirit does for its concavo-convex particle, but coke doesn’t.
A. introduced by salesmen B. by flavour C. blind words D. etc
C.38%
B.11% D.7% A.44%
9. If there are a design that can help you distinguish goods in the package, does it increase your desire of purchase? Ten person said yes; One person said that it would increase his/her shopping time, especially focusing on color of clothes; One person said he/she was interested in electrical stuff, but it depended on personal taste; One person didn’t answer.
4. Is there any failure shopping experience? A. never B. sometimes C. often
B.25% A.67%
C.8%
10. For the current product package, what is the shortage for you? Three person thought the package are too similar to distinguish food inside and the package couldn’t specify tastes and brands as well as the invariable materials; Three person thought they couldn’t recognize specific information on the package. They need blind words. One of them said he/she needed the name of product and date of producing; Two person thought soft package were better because it could let them touch the product, but not for box; Two person didn’t answer; One person thought he/she couldn’t know the weight and quality guarantee period as reassurance; One person thought food such as chips was friableness, pull-tab of tin was easy to be snapped and cut the finger; One person thought food like cake didn’t have package, so couldn’t tough directly.
5. Which part do you think is more helpful in recognizing goods if there is a choice? A. sense of smell B. words C. audio D. etc
C.36%
A.14% D.7% B.43%
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of making a serious of recognition system. Blind consumers can recognize products by their tactile feeling and voice. Braile is a great way to help them for recognition in the case of lacking audio help. The profile of a product is the most concerned aspect when blind people choosing products. For instance, some soft package could help them recognize products easily. Smooth material which is the best material in tactile feeling of blind people guilds us to choose a appropriate material for them.
Questionnaire for ordinary people: 1. Did you ever see a blind package?
YES.97%
NO.97%
But the situation is there hardly have people seen the blind package because of the unsound market of blind package. No one would reject blind package or think that it will impact shopping desire. Instead, most people think it’s necessary to make blind package.
2. Do you reject blind package?
NO.100%
Design Goals
H.
In China, blind people always being concerned in transportation, building, but not in some practical problem. For instance, how could a blind man choose product by himself.
3. Will a blind recognition function in the ordinary product impact your desire of purchase?
Currently, our society is full of contradiction, so we should carry forward people-oriented spirit. It is necessary for us to develop rather perfect blind package. So our goal is making a set of packages that satisfies both ordinary people and blind people.
NO.100%
4. Do you think it is necessary to produce blind package?
Design Strategy
NO.13%
I.
The package must be contented by ordinary consumers’ aesthetic interest. What’s more important is it should be convenient for blind cunsumers.
YES.87%
We don’t make the isolated package that just for blind people. Instead, in our former design, we will add an blind recognition area to the ordinary package, including name of product, taste, date of production and other important information. It could eliminate barriers to consumption for blind people, give them fair consume right as the same as ordinary people.
We can draw the conclusion from two questionares: Our direction is food&beverage products because it’s the greast exposure to the blind consumer group. Most blind people cannot shopping by themselves since the packages in the market are hard to distinguish. When asked how did they distinguish products, they said the most important way is depending on their tactile feeling or introduction of other people. Tactile feeling is an important breakthrough point to figure out the blind package. According to our survey, the fact that 67% blind person don’t have failed shopping experience surprised us a lot. Through further investigation, we found these people could do some simple recognition among diverse products. For example, THE SPRING WATER OF FARMER and FRUIT GRAIN OF ORANGE have different type of appearance so that they can easily distinguish them. But for the same package in different tastes, they still can’t distinguish. It illustrates that blind people can distinguish products by their own logical analysis. Meanwhile, it also excites the possibility
Design Orientation
J.
It is because that the lack of blind package in China’s market as well as foreign market. Our package is designed for multi-level of consumers, especially for blind people.
The design will excite the desire of blind people, increase profit of corporation to make the product which is different from others meet the need of market.
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logo 3.
Graphic Design Touch Package
This sign takes advantage of dot element of Braille, combines with the name of product, and gives the product a tactile feeling as well. Each form in organic combination creates plenty of extending forms of the logo. Moreover, the logo expresses that the package is for blind consumer.
Sketch Concept
Logo
Series Graphics
01/ Brand Logo Sketch
logo 1. Blind Food
Common
Extended
Eat
Taste buds
Ordinary
logo 4. For stressing out color, we used multicolor to express the logo. A color shows a taste, which is easy to distinguish. Based on each type of foods, apply logos to different shapes. Here are examples: circle indicates biscuit, square indicates chocolate, rectangular indicates beverage. Circle plays a role of sign, which is simple and can save space. So as square. Rectangular having a good tensile force can be stretched illimitably which is convenient to make use of.The apply of dot is for the consider that whether Braille and shapes could be integrated.
logo 2. Based on a funny game—pan-man, making diverse arrangement correspond to different food products, then extending the way.
B B B B B B B B B B B B B
COLOR COLOR COLOR COLOR
COLOR
COLOR COLOR COLOR COLOR
COLOR
COLOR COLOR COLOR
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Graphic Design Touch Package
02/ Packaging Concept Sketch Due to the previous conclusion, we added touchable shapes to four types of packages: biscuit(dogleg); beverage(dot); sweet sauce(curve); chocolate(vertical bar). From this way, blind people can touch to recognize different foods.
Most Amblyopia Blind Blind Small Part
Weak Light
Fluorescent color
Fluorescent Color To sum up, a lot of blind men are not really blind, but amblyopia people who could see weak light. So we decide to develop fluorescence color. Using strong color to attract more consumers.
84
Graphic Design Touch Package
Packaging Illustrator Packaging Concept The package uses four fluorescence colors as main characteristics, matching with four types of products: biscuit(fluorescence orange), sweet sauce(fluorescence pink), beverage(fluorescence blue), chocolate(fluorescence yellow), then adding to ordinary colors. The marked feature of the package is using illustrations printed on the package as well as amount. Mark Braille(name of brand, name of product, taste and quality guarantee period) on the package, making it convenient for blind people to read. Slogan of package: the trip on tip of tongue.
03/ Final Concept Package Contents Biscuit: strawberry blueberry green tea peanut. Chocolate: milk filbert mocha mylikes. Sweet sauce: chocolate peanut tomato strawberry. Juice: orange peach blueberry pineapple lemon pomegranate.
logo Using taste bud as the antetype of sign, overlay the font design of bcolor on the form of illustrator.
85
Graphic Design Touch Package
86
Font Design
Graphic Design Touch Package
04/ Packaging Font Design Font Sketch The wry character indicates a relax gesture with the element of Braille dot.
87
Graphic Renderings
Graphic Design Touch Package
Biscuit/
Medium bag of biscuit
Small bag of biscuit 88
Biscuit/
Small bag of biscuit box
Bottled biscuits
89
Graphic Design Touch Package
Graphic Renderings
Juice/ Juice box
Bottled juice
90
Graphic Design Touch Package
Graphic Renderings
Sauce/
Single bottle sauce
Four bottled sauce 91
Graphic Design Touch Package
Graphic Renderings
Chocolate/
Small box of chocolate
Ribbon chocolate
92
Graphic Design Touch Package
Chocolate/
Iron box hardcover chocolate
Gift box of chocolate
93
Graphic Design Touch Package
Chocolate/
Small box chocolate packaging
MaiLiSu
94
Graphic Design Touch Package
Graphic Renderings packing bag/
95
Graphic Design Touch Package
Packaging Production Packaging Production 包装制作
Screen Printing 96
Graphic Design Touch Package
Product Show Product Show 成品展示
Fluorescent Orange
97
Fluorescent Pink
Fluorescent Yellow
98
Graphic Design Touch Package
Fluorescent Blue
99
Graphic Design Touch Package
100
Graphic Design Touch Package
Graphic Design Touch Package
Braille Production
102
Graphic Design Touch Package
103
Graphic Design Touch Package
The text of Touch Package
Cover Material
Sound insulation cotton. Choose it as cover highlight the touch package concept, stressing it can touch of packing.
104
Graphic Design Touch Package
105
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Preliminary Design Concept
Graphic Design Web Design
Topic Selection
Website design system Make the website simple and clean in one design system and have powerful functions.
New way to communicate Tentative communication, based on colors, graphs to increase interestingness but not on words.
Analysis
Topic: graphic design interactive exchange network.
the first one can make out a big functional website but lack of interactivity; the second one has a great interactivity but lack of functionality. Integrating the two points: function+interaction.
Reason for the project: As a student, I starve for a communication with design corporation, design group, designer and some excellent students. But I scarcely see this kind of website. What’s more, designers and design corporations just appeared in some websites along and didn’t have good communication. So I am in an urgent demand for these websites.
Website Analysis
website analysis of systematic design.
Preliminary analysis and plan
Second area
First area
Second-orientation
Signal, first-orientation.
Third area Website selection.
Target group
Fifth area Personal information(lately browsing, records of reply).
Forth area
Students major in design, designers, design groups, design corporations.
Diverse images and words information about recommendation(key word, comment, sketch of content, etc.)
Concept of website Design communication including design works, design information, design trends, etc.
Website model similar to renren, weibo, having functions of communicate, comment and forward.
Preliminary overall framework 1.Register (student, designer, design group, design corporation) 2.Release information (personal work, design recommendation, exhibition and competition information) Sixth area
3.Search (one’s design recommendation, exhibition and competition information)
About website.
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Graphic Design Web Design
Website Analysis
First area Sign, research throughout the website. The main functional icons of four websites on the right side.
Second area Top is recommendation, loop play recommendations. The following are projects of recommendation(images).
Third area Projects of recommendation on each subpage (words).
Forth area Website announcement, advertisement, link. Second area Secondary information of tertiary website.
Fifth area About website.
Summary 1. Advantages: unified design, simple construction, clear functionality, rich specific. 2. Disadvantages: singleness, less update, easy to produce eye fatigue, lack of enjoyment.
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Graphic Design Web Design
Website Analysis Interactive analysis
Use color as interactive method, different color lead to corresponding navigated projects and signed with word information. It will has dynamic effects when clicked. Matching with music increases activity.
Use graph of small animals as interactive method, different page lead to alternation of small animals as well as secenes.
Summary 1. Advantages: flexible, strong interaction and sense of reading. 2. Disadvantages: shortage of information, weak functionality, certain limitation just suit for simple characteristic website.
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Graphic Design Web Design
Function+Interactive How to present new features and new interactive? Web Design Concept: Function + Interactive Function: The website emphasizes functionality, including mass design information and characteristic communication rooms to satisfy the need of designers, design groups, design corporations, students. Interaction: To make sure the accuracy of information and satisfy client’s demands, each area of page be made as modules, which is convenient for client to adjust page, also has good interactive effect.
Layout Concept Page design is based on character of succinctness and functionality. Each succinct press stands out its functionality. The simple action of pressing and voice give people a sense of clicking. Page is based on module, which is convenient for arrangement.
Website Main Page Setup 1.Home 2.Communication Room 3.Login 4.Recommended date 5.Newer articles
6.Page Setup 7.Design Release 8.More about the designer *** 9.Design work
Website Characteristic 1. Communication room provides designers, design corporations, design groups and students a platform. 2. Communication room will invite a senior designer or design corporation every day and a famous global designer to communicate with clients every week. 3. Communication room has two activities everyday. First: the invited designer gives a speech or display works online. Second: drawing ten online clients on random in the back-end to communicate with designer.
111
Graphic Design Web Design
ICON
112
Graphic Design Web Design
Home
113
Construction Analysis
Graphic Design Web Design
Home Area 1 Sign of website, communication room, design release, searching for important functional area.
Area 5 Client’s important functional area. Area 6 Embody great comments and articles about designers.
Area 2 A comprehensive range of information in main area.
Area 7 Area of pop key words.
Area 3 T o d a y ’ s recommendation, introduce information of designer.
Area 8 Website recommendation.
Area 4 Recommendation of favorable designs.
Communication Room Area 5 Client’s important functional area.
Area 1 Sign of website, communication room, design release, searching for important functional area.
Area 6 Record of communication session, real-time interactive question area of client and designer.
Area 2 Main functional area and information.
Area 3 Live broadcast of communication, client can see designer’s speech there.
Area 7 Prediction of communication session.
Area 4 Client’s comment and forward, more information about designer.
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Home
Communication Room
Design Work
More about the designer ***
Works Introduction
Newer Articles
Graphic Design Web Design
GUI Design CUBE
Each Cube implies new possibilities. Designers take advantage of this feature to design this set of icons named cubism. Based on Cube, it creates new cubist world with the concept of architecture and guides the users to enter a cube space with the explosion and combination of the unit elements. We think and design it in the process of use and experience the surprising world and life everywhere.
Unlock interface/
116
Graphic Design Web Design
Standby interface/
117
Graphic Design Web Design
Menu interface/
118
Graphic Design Web Design
ICON
119
Graphic Design Web Design
Music, pictures, video interface/
120
Graphic Design Web Design
Music, pictures, video interface/
121