BRAND MANUAL 2011
MISSION To provide a customized experience tailored to each clients needs and wants. Assist clients in improving their health and enhancing their well being in a safe and professional environment.
LOGO The logo can be arranged so the word massage is under the box. If color is used in this arrangement it must be only one color or white and black. When the box is to the side the logo may be black, white, a solid color, or a mixture of two colors from the three featured on this page. There will never be more than two colors in the logo. The other two green colors in the color palette will never be used in the logo.
ALL ABOUT
We love color and have five different ones to choose from! Different shades of the colors are allowed. We use Black not Gray and White is a must!
Pantone 7474 C
C:73 M:35 Y:56 K:12
R:74 G:125 B:114
Pantone 5545 C
C:64 M:44 Y:71 K:27
R:86 G:101 B:77
Pantone 5773 C
C:46 M:44 Y:86 K:20
R:127 G:114 B:62
Pantone 150 C
C:15 M:49 Y:100 K:1
R:213 G:140 B:25
Pantone 190 C
C:21 M:79 Y:62 K:7
R:186 G:84 B:86
Pantone Black C
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
Pantone White C
C:0 M:0 Y:0 K:0
R:255 G:255 B:2554
FONT The text can be in white or black. No color text. Body text is in:
Century Gothic Regular
Century Gothic Italic
Century Gothic Bold
Century Gothic Bold Italic
The Logo derived from modified versions of:
Champaine & Limousines
Pacifico
TAGLINES The primary tagline is “Your Health. Your Style.” It can be used alone or if used with the logo it will be placed under the word massage. It will not be used with the logo if the extension is smaller than .5 inches.
YOUR HEALTH. YOUR STYLE.
PHOTOS Our target audience is 18 to 60 yr old women that are down to earth and are all about having a good low stress quality of life. To attract this audience we will use photographs of women and their lifestyles for their age group. They can be black and white or color. The photographs must have a unique style. Since our motto is “Your Health. Your Style.� We encourage a variety of our subjects.
SOUNDS Rather than adding a particular sound that will always be played on adds. We will focus on what sounds they will hear when they enter the building. When they come in they will hear fun playful music that is not distracting in anyway. Similar to the music by Lenka and Christina Perri. This will create a brand identity and music association. We do understand that everyone has different preferences in music. This is why we allow the client to choose what music they would like to listen to during their massage.