Benefits Of Having Creative Packaging Design
PROTECT PRODUCTS
 The
motivation behind the package is to protect
it from damage. The product packaging not only protects the product during transport from the producer to the retailer, but also prevents damage while the product is at a bargain rack.
ATTRACT CUSTOMERS
 The
way in which a product is packed can be
what attracts the buyer to take a glance when it’s on store shelves. For this reason, numerous
companies
carry
out
broad
research on colour schemes, designs and types of product packaging, whichever is most alluring to their consumers.
PROVIDE INFORMATION
 The
packaging design also plays a vital role in
conveying information about the product. It can contain guidelines on how to use the product and where it originates from. It likewise shows the ingredients and nutritional information. That information can help sell the product.
REINFORCE BRANDING AND LOGO
 Regarding
differentiation, packaging is also a
useful tool to separate one brand from another. The logo and the company’s colour scheme helps consumers recognize the product. The buyer can easily identify with the brand of the company, which drives him to buy the product. If the packaging changes, it can alter the brand perception of the company.
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