HOME OF HOPE , Cuatro Cienegas, Cohauila, Mexico Version July 2019
WELCOME
ÂĄBIENVENIDO! We invite you to come with us to a very special place in a small desert town in northeast Mexico. Here, in the town of Cuatro Cienegas, almost one half of the population lives below the poverty level. As you
walk through the streets, evidence of great need is everywhere. Rates of unemployment and underemployment are high, poverty is evident, and teen moms are common.
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In 2005, a group of young people from the Youth and Family Missions started to visit Cuatro Cienegas, since then, dozens of families visit the communities during Holy Week to promote the teachings of the gospel and participate in various humanitarian initiatives.
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In the spring of 2016, missionaries visited Cuatro Cienegas for their annual Holy Week Missions. Together with the help of Qualfon, Inc. and other corporate sponsors, they began to visualize a new life for this impoverished town. Faced with the reality of Cuatro Cienegas’ growing social and economic issues, the missionaries turned to a group of experts to diagnose and assess the needs of the people in the town*. The results highlighted four specific areas of need: family, health, education and employment. Their response to these findings was to develop and execute a long-term plan, which would implement a positive transformation in the new generation. This plan would accompany children from birth through high school until the year 2040. They called their initiative, Plan 2040*. The Mission of this initiative is to Transform the community of Cuatro Cienegas by focusing on developing the new generations of people, fulfilling a long-term plan together. A small home near the center of town was built as a place for those in need to come and find practical assistance and encouragement, it is called The Home of Hope. In the midst of broken families, lack of education, and poor health, the missionaries saw the potential of the people of Cuatro Cienegas to be fulfilled as human beings in a united community. * Link to the diagnostic analysis and results
https://drive.google.com/file/d/1XCAhMdRV3U1YWnZQHLqG7s0O9IruuGKj/view
* Link to the full description and structure of Plan 2040 Plan
https://drive.google.com/file/d/0B2WhojR7_6jUeV9tTER2MndxWU0/view
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PLEASE COME IN The door is open. When we enter, we are welcomed by staff members. Inside, we see moms and children gathering in groups to talk, play, and learn.
Plan 2040 enriches and sustains the community through its commitment to providing opportunities for a better life. Hope is abundantly visible here. The Plan was established on the four practical pillars of: Family, Education, Health, and Employment and infused with spiritual values and principles. You will see the specific outcomes of each of these pillars as we explore each of the rooms of The Home of Hope. Through a unique, systematic, and long-term design, Plan 2040 instituted a program to register all babies born in Cuatro Cienegas in 2017 and each year afterwards. In addition to the babies’ civil registration, health information is recorded, home visits are made, needs are identified, and specific plans are put into place for each child from birth to adulthood. From its beginning, Plan 2040 has met a myriad of needs despite limited resources. The Plan will continue to expand its outreach into the community largely due to the generous sponsorship of Qualfon (an international full-service business process outsourcing (BPO) company) in partnership with local citizens, community leaders, volunteers, and other organizations.
About Qualfon
Qualfon is a full-service business process outsourcing (BPO) company offering full customer lifecycle management: lead generation, end-to-end integrated marketing, multi-channel customer engagement, and fulfillment. Today, Qualfon has approximately 13,000 employees serving international brands across many industries, and our intelligent outsourcing locations span the United States, the Philippines, Guyana, Mexico, and Costa Rica.
The Plan 2040 is based on the four pillars: Family, Health, Education and Employment 2
The current Home for Hope.
FAMILY As we walk through the open door, we see the room where the Guides are preparing to visit families with new babies.
An Inside view of the Home for Hope.
LET ME INTRODUCE YOU TO Flor, Chilo, Gustavo, and Esteban. An integral part of Plan 2040 is home visits to mothers and their newborns. It was on such a visit that Guides arrived at the home of Chilo. Chilo introduced himself as the father of infant Esteban and two other young children in the home. After a brief conversation, Chilo told the Guides that there was actually another child in the family and that he was not well. He led the Guides to a windowless, dark room where they found two year-old Gustavo laying by himself. Chilo explained that Gustavo was the son of another man and had been born with many medical complications. His physical deformities were immediately apparent. Rejected and shamed by extended family, his mother suffered from guilt for bringing Gustavo into the world and had failed to provide for his needs. After his birth, Gustavo received medical attention including several surgeries, but now, as a toddler, he continued to have critical emotional and physical needs that were being neglected. The staff attempted to stabilize the family situation and then found medical professionals to diagnose and address each of the child’s disabilities including hydrocephalus, spina bifida, and myelomeningocele. 3
FAMILY
The Professional Guides of the Plan 2040 are responsible for monthly visits to check on newborns, get to know the family, update health records and accomplishments. The guides also invite mothers and children to the Home of Hope for classes.We have full-time guides as well as volunteers.
SCIENCE SUPPORTING THE NEED In Cuatro Cienegas, as in many parts of the world, the disintegration of the family has created a crisis. Teen moms make up 29% of the female population and only 40% of those are married. Mothers lack a crucial support system which would enable them to best provide for their child. Gustavo making This lack of accompaniment leaves young progress during a mothers uninformed, desolate, and often affects therapy session how they interact with and care for their babies. By accompanying mothers and their families, the staff of Home of Hope helps create a safe and stable home environment in which their baby can thrive.
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When adult responses to children are unreliable, inappropriate, or simply absent, developing brain circuits can be disrupted, affecting how children learn, solve problems, and relate to others.
HARVARD CENTER OF DEVELOPING CHILD
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Accompaniment: An intentional process at the core of Plan 2040 of walking hand in hand with someone and getting to know them by sharing their dreams, struggles, triumphs, and fears. This is a commitment to love
THE HELPING HAND Plan 2040 offers a structure to ensure families’ needs are met. They have formed and trained a staff of Guides responsible for
getting to know the families in the Plan, assessing the conditions at home, and accompanying them through the early stages of their child’s life. During monthly home visits, Guides present the parents with a customized binder for their baby. In this binder, parents can track vaccinations, babies’ milestones, and sacraGustavo enjoying his mental preparation. As friendships flourish, moms and dads new wheelchair. share their dreams for their child and Guides offer practical solutions to help these dreams become realities. The data collected through home visits and developmental markers form the basis of a database, which offers a snapshot of the child’s health, education, and family history. This binder encourages mothers to take ownership of their role and to create a safe and stimulating home for their children. Plan 2040 provides weekly formation classes, a spiritual attention, and assistance with civil registration at The Home of Hope. Since the establishment of Plan 2040 in 2017, 95% of babies have civil registrations and more than a dozen single moms attend a weekly formation session. The goal is to: accompany 95% of the new generation of children through adulthood, have 80% of children in a strong family unit, and teen moms comprise less than 10% of the total population.
THE OUTCOME OF ACCOMPANIMENT
Plan 2040 was instrumental in helping Gustavo’s family move away from their difficult extended family situation and relocate them closer to The Home of Hope. Mom is now within walking distance of the center where staff members take Gustavo to his doctors’ and therapists’ appointments. Recently, he received a customized wheelchair with the help he daughter of a Qualfon employee, Andrea Pérez Resendez Humano. Gustavo’s mobility has increased as has his ability to interact with other children. Flor, his mother is in a more positive environment and is able to see a bright future for her son. Today, Gustavo is enjoying a life filled with hope and happiness. The family is well and visits The Home of Hope daily for support and social interaction. 5
HEALTH Now that you’ve seen our family room, walk into the kitchen and you will see cases of baby formula, vitamins, and other foods, as well as crutches and wheelchairs. The Home of Hope provides for many needs. LET ME INTRODUCE YOU TO
Alison Garcia, a spunky two year-old whom Guides have accompanied since birth. After several visits to her home, it became apparent that something was wrong with little Alison’s eyes. She suffered from Strabismus, or the appearance of being “cross-eyed.” The family had accepted her condition and had no expectations for improvement. After investigating possibilities for treatment, Guides found an eye doctor in Monterrey who agreed to see her. Over and over, Guides drove Alison and her mom the three hours to Monterrey for treatment. This condition is not uncommon and if treated early, can often be corrected with excellent results.
SCIENCE SUPPORTING THE NEED
In Cuatro Cienegas, a town of 13,000 people, 1,482 people live without access to healthcare. There is a lack of medication and medical supplies needed to support the population.
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“Alison, before she had any treatment”
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Adults need certain capabilities to succeed in life and support the development of the next generation. When these skills have not developed as they should, or are compromised by the stresses of poverty or other sources of ongoing adversity, our communities pay the price in population health, education, and economic vitality. HARVARD CENTER ON THE DEVELOPING CHILD
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HEALTH With the center’s help, families are beginning to record their children’s medical history and staff members assist them in obtaining health insurance.
HELPING HAND
Plan 2040 is committed to helping the babies and their families gain access to good medical care. After the initial 2017 evaluation of babies, the percentage of children with health care coverage rose from 65% to 94% in 2018. Staff members assist moms with proper nutrition for their babies and help track their vaccinations. Plan 2040 offers age-appropriate testing to track the babies’ health and development with the help of Edux, a leading online professional development course. With special cases such as Alison’s, the Plan partners with foundations such as Destellos de Luz, Teleton, and Vamasa who help with a child’s specific medical needs. Add “One tool we use to follow medical history is the standardized test, Ages and Stages, MChAT. Through these efforts, babies can grow to be healthy adults ready to help a new generation of children in Cuatro Cienegas.
THE OUTCOME OF ACCOMPANIMENT
After six months of treatment, Alison’s eyes were completely healed. Now, when she smiles at her dad, she is looking directly at him, with both eyes. Without this childhood treatment, Alison would have had to endure the challenges and insecurities of her condition. By tending to her health in her early years, learning to read and write will be easier and make her future brighter. After Alison’s case, twenty five similar ones were diagnosed.
Alison after 6 weeks of treatment
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Her story gave hope to others and now, through an association called Destellos de Luz, these additional cases are taken to Monterrey every week for treatment. Once again, Plan 2040 is giving hope to the people and the opportunity to see beyond their circumstances.
EDUCATION Now, follow me into the early stimulation room. Inside, you will meet young mothers with their infants. LET ME INTRODUCE YOU TO
Lydia Elizabeth Herrera Reyes and her seven month-old son Hector. The staff met her on
a home visit while registering her sister’s baby. Lydia and her sister were not aware that there were specific activities they could do to encourage their babies’ social, mental, and physical development. About 80% of the young mothers in Cuatro Cienegas are unemployed and their circumstances have limited their social interaction. Families lack a schedule and discipline is often lax. Television can become the families’ entertainment for much of the day. There is often a lack Babies and Mothers in an Early Stimulation Class. of interaction between mother and child. In most of these homes, babies are not set down and often do not learn to crawl, thus impairing muscle growth and brain development. After talking with Lydia about her baby, we invited her to The Home of Hope for our Babies’ Early Stimulation Class.
SCIENCE SUPPORTING THE NEED
In Cuatro Cienegas, about 60% of young females leave school before the age of fifteen. As teen pregnancy rates are high, these young women often do not know the basics of their own biology or the role they play in their infant’s development. According to Harvard’s Center on the Developing Child, “Early experiences affect the development of brain architecture, which provides the foundation for all future learning, behavior, and health. Just as a weak foundation compromises the quality and strength of a house, adverse experiences early in life can impair brain architecture, with negative effects lasting into adulthood.” Babies’ Early Stimulation classes foster mother-infant bonding, which cultivates strong interpersonal relationships. 8
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EDUCATION
When adult responses to children are unreliable, inappropriate, or simply absent, developing brain circuits can be disrupted, affecting how children learn, solve problems, and relate to others should be in the same line as learn and solve.
THE LONDON JOURNAL OF PRIMARY CARE
THE HELPING HAND Twice a week, moms and their babies burst eagerly through the open doors of The Home for Hope to
attend the Babies’ Early Stimulation classes. Qualified teachers welcome them into a specially prepared classroom. Here, babies are free to move about on the floor to develop the motor skills necessary for crawling. This course not only educates the mothers on the need for infant stimulation but provides a community which promotes purpose, responsibility, and stability. The teacher leads the group through varied activities designed for babies’ muscle growth and cognitive development. In this room, mothers watch their babies advance in communication skills, coordination, and reasoning. They are encouraged to replicate these exercises with their babies at home. Participants incur a small charge to encourage a sense of responsibility and investment in their own child’s development.
THE OUTCOME OF ACCOMPANIMENT
When Lydia attended this class for the first time, she was surprised by the extent of her baby’s abilities. As mothers watch their children begin to participate in songs and activities, mother-child bonding is fostered. The staff has witnessed the emotional change in mothers who come to that first class shy and cautious and emerge proud mothers eager to share what their baby has accomplished. Whether it’s gripping a toy, crawling to retrieve a ball, or clapping along to the songs, children’s minds are engaged and motor skills enhanced. Education for the family extends beyond this little classroom. A partnership with Google provided media rooms in the local schools. Together with government institutions, The Home of Hope is Babies and Mothers in an able to assist with literacy programs and Early Stimulation Class. English classes for pre-school children. 9
EMPLOYMENT The last room to explore is an office with two desks. This is where our foundation’s employees are researching and developing job opportunities for the next generation.
Jaqueline pictured on the right, now gives tours of the natural wanders of Cuatro CiĂŠnegas
LET ME INTRODUCE YOU TO Jacqueline Saucedo, a young high school girl who grew up in Cuatro Cienegas, expressed a desire to learn English and began lessons with a tutor. As she became more proficient, Jacqueline was able to continue her English studies online. 10
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EMPLOYMENT
People with higher levels of financial hardship are, in turn, more likely to experience family problems. Financial hardship was a powerful variable in the relationship between unemployment and family conflict and stress. MICHIGAN FAMILY REVIEW
SCIENCE SUPPORTING THE NEED In Cuatro Cienegas 43.7% of people live in poverty. The average worker in Cuatro Cienegas makes 117.57 USD per month. This is below a working wage even in Cuatro Cienegas and presents the families with additional hardships. Job opportunities are very scarce in Cuatro Cienegas forcing men into unemployment or to move to other cities, or even other countries, to find work.
HELPING HANDS
While Plan 2040 is focused on the new generation of children, their future employment is never far from their thoughts. Helping moms create cottage businesses in their homes is an initiative which has already begun to offer hope for the future to single parent families. Cooking classes enable mothers to provide variety to their family’s diet and ensure better nutrition. Job networking groups for dads and young men are beginning to form and the area is seeing new potential as a center for outsourcing jobs from other cities.
Mothers learn how to make veggie burgers which is a low cost option for their families.
THE OUTCOME OF ACCOMPANIMENT As Jacqueline becomes more proficient in her studies and the English language, she grows in appreciation for the value of her education and the doors it will open for her future. With the encouragement of her English teacher, she is now the only tour guide available to English visitors and receives a small income. Jacqueline has also been accompanied by a vocational specialist to help her discern future studies. Plan 2040 has been able to help her find scholarships for college. Through English, nutrition, and craft classes, students are able to develop new skills and create employment opportunities to augment their family’s resources. 11
CREATING BETTER FUTURES TOGETHER We develop a unique methodology to reach 100% of this new generation in the community--this applies to children born since January 1, 2017, and their families, encouraging the participation of community members, volunteers, partners and donors. This methodology has the following fundamental elements: PERSONAL GUIDES
We support the family though volunteers who work with each individual and family periodically and based on a holistic approach to their needs.
Fami ly
We assist in the creation of an integral development plan focusing in four pillars (Family, Health, Education and Employment) with the necessary alliances.
PERSONAL DEVELOPMENT PLAN
CORE AREAS
Health
Education
Employment
ENABLING RESOURCES
We support through providing resources in the community through local institutions, authorities, experts and volunteers who collaborate together in the 4 pillars of Family, Health, Education and Employment.
We go out into the community of Cuatro Cieneagas to meet each individual, their families and invite them to participate.
CONTINUOUS EVALUATION
OUTREACH
We continuous monitor the needs of the community, our progress, and strive to improve continuously to benefit the families and community.
NEW GENERATIONS FOUNDATION
COMMUNITY DONORS
PA RTNERS
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The New Generations Foundation is our funding vehicle to work with underserved communities so that new generations can positively transform themselves, their families, and their communities.
S U P E R
SUPER VALUES Service We know that small acts of service with a purity of intention, when multiplied by hundreds of people, can transform new generations. Unity We commit to collaborate with everyone in a humble and respectful manner, including government, businesses, churches, organizations, and families. Perseverance We work hard with perseverance and faith in God so others can make their dreams a reality. We embrace opportunities and commit to following through with our plans. Endeavor with Hope We work hard to encourage and transform positive change in each individual. Our hope drives our endeavors. Responsibility We adopt as much responsibility as possible for individual life, our community of Cuatro Cienegas, and the world.
PRINCIPLES THAT GUIDE OUR ACTION Principle of Human Dignity The human person has inherent dignity and value by his/her basic condition as a human being. Principle of the Common Good It teaches us to look not only at one individual, but at all individuals, not at one person but at all people. Therefore, this principle is a shared responsibility of all de citizens of Cuatro CiĂŠnegas. Principle of Participation We have the right and the moral obligation to participate in the construction of the common good of each family and the community of Cuatro CiĂŠnegas. 13
Principle of Subsidiarity This principle teaches us that we must accompany each other. A person who is incapable to do what is necessary, may require support and care. It also teaches us that we should not do what the person should and can do for himself/herself. Principle of Solidarity Solidarity teaches us to see ourselves as part of one body; as a community that must support each other. This is to act for the good of all and of each individual, because we are all really responsible for all.
BUILDING A BIGGER HOME FOR THE NEW GENERATIONS
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“First floor blue print of the new Home of Hope” 01
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Thank you for walking through this home with us. It does not exist as an empty shell of brick and mortar but as a vital expression of the love and providence of Christ. It is overflowing with the bustle of moms and dads, children and babies, teachers, volunteers, and staff. It is a place of joy; a place of hope. Every room is infused with love based on Christian values and principles. These are the overarching goals that hold the walls together. The apostle Paul suggests that we put love over everything. Why? Because love believes all things, hopes all things, and love never fails. Our little home is overflowing with families with many needs. Our dream is to meet every single one of them. To realize this dream, we urgently need more space. 14
“Second floor blue print of the new Home of Hope”
The current Home of Hope is far too small to serve all of the families of Plan 2040. One room with a big table is used for meetings, English classes, skills development classes, and then rearranged twice a week to hold the Babies’ Early Stimulation class. There is only one bathroom to serve the employees, children, and families. The kitchen cannot be used because it has become a storage space for food, medicine, and clothing donations. The Guides recently constructed a single cubicle, which accommodates five administrators working hard to facilitate Plan 2040. While it is beautiful that the children feel comfortable to run through the house to play, there is a need for a spacious, safe area for sports and games. As children grow, and new babies are born, The Home of Hope has to grow as well. Founders and administrators have begun the process of creating a new Home of Hope. Experienced architects have designed a blueprint for an extraordinary building to welcome new families and all the babies the Plan has registered. This building will become the cornerstone for the future of Plan 2040. With state-of-the-art classrooms, a chapel, well-equipped offices, a specially designed playground, a central amphitheatre, and so much more, the new Home of Hope will be able to embrace and educate so many more people. They cannot do this alone. We want to invite you to become a partner in our mission of Hope for the people of Cuatro Cienegas.
“Front of the new Home of Hope” 15
THIS EXCITING PROJECT WILL ALLOW US TO:
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Create a functional and warm space that will enhance the communal experience amongst the families of Cuatro Cienegas, volunteers, staff, partners and guests.
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New design of house
At 26,000 square feet, the Home of Hope represents a modern Mexican design that will serve over 300 people in a well thought out facility. It will provide an inviting gathering plaza where families can gather, hold celebrations and organize a variety of events. It will include classrooms for instruction, audio-visual rooms, therapy and rooms for coaching and job creation workshops and serve as the home for the Rochat University programs. The 80-seat chapel will function as a house of prayer and reflections. The Home of Hope will be built to the highest standards of energy efficiency, including air flow and solar energy. The size and scope of Home of Hope will allow the Cuatro Cienegas community to enhance current partnerships and develop
new ones as the institution continues to build and strengthen its reputation in the community. Local community members would not only visit the Home of Hope for events presented by its volunteers, but would be motivated to use the facility in other ways, as well. 16
Entrance Courtyard
KEY ELEMENTS • Lobby / reception area • Outdoor plaza • Auditorium / Dining room • Kitchen • 7 Coaching rooms • 2 Early stimulation rooms
• Arts room • Early stimulation play space • Children’s playground / field • 4 Multi-purpose rooms • Storage room / Flea market
• Chapel / Fr. Carlos Zeyen memorial • Job creation workshop • Library and archive room • Media room • Staff offices
FINANCIAL ASPECTS Leaders of the community have pledged to finance 80% of the cost. The New Generations Foundation Board of Directors is launching a capital campaign with a goal of raising $250,000 to make this project a reality.
NAMING OPPORTUNITIES LEAVE YOUR MARK IN THE BRICKS AND WALLS • • • • •
An adobe brick $10 An adobe wall $1,000 Main plaza fountain $5,000 Coaching (6) rooms $7,500 Multipurpose room (4) $10,000
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Amphitheater $15,000 Early stimulation rooms (2) $12,500 Auditorium $25,000 Chapel $30,000
Cuatro Cienegas has been stuck in a cycle of poverty for years. To break this cycle and restore the dignity of each individual, this town needs an infusion of resources from the global community. Cuatro Cienegas needs The Home of Hope and now we need you. Can you provide technology for the classrooms, desks for administrators and Guides, soccer goals and sporting equipment, or funds for a fully-equipped Babies’ Early Stimulation Room? To create a vibrant atmosphere, the new Home needs benches for the central plaza, greenery for the courtyard, and windows to flood the space with natural light. Would you become a prayer warrior and commit to praying for the mission every day? There is something you can offer that our families need. By the year 2040, The New Generations Foundation would like to step back and see a thriving community that has become self-sustaining. Will you share that dream with us? Will your love reach that far? As the children of Cuatro Cienegas grow to adulthood, we extend to you an invitation to share in the privilege of meeting their most basic
needs. As so eloquently expressed by Jack Weaver, a benefactor with the National Christian Foundation, “God doesn’t need us. He doesn’t need our money. But just as in so many things, he chooses to use us, and that’s the great privilege of giving.”
“Join with our partners and lend your hand to this great mission. Make an eternal investment in the people of Cuatro Cienegas.” New Generations Foundation 5815 Windward Pkwy Suite 302 • Alpharetta, GA 30005 board@newgenerationsfoundation.org
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NEW GENERATIONS FOUNDATION
BOARD OF DIRECTORS New Generations Foundation’s board members are the fiduciaries who steer the organization towards a sustainable future by adopting sound, ethical, and legal governance and financial management policies, as well as by making sure NGF has adequate resources to advance its mission. All of our board members serve as volunteers without any pay or retribution.
Director Ceree’s experience includes 28 years with The Coca-Cola Company. She retired in March 2018 after more than 28 years with the company and 8 years as Chief People Officer, responsible for leading a global organization responsible for transforming culture, workplace, talent, succession, for 150,000+ employees, as well as serving as part of the Executive leadership team driving longterm vision and strategy.
Director During his career, Mark has consistently ranked as one of the top associates at Ashford Advisors and within Guardian in Disability Insurance. Mark went to the University of Georgia, where he earned his degree in Business in 1978. He is an avid Georgia fan, especially when it comes to Georgia football. Mark and his wife, Martha, have been married since 1981 and have eight children, five girls and three boys.
Director Brad held a number of leadership roles with Darden Restaurants, Inc., including Senior Vice President, Chief Financial Officer and Corporate Controller. He began his career as a Senior Accountant for PriceWaterhouse. Brad and his wife, Nancy, live in Orlando and enjoy spending time with their three daughters, two sons-in-laws and four grandchildren.
Ex-Officio Alfonso González holds multiple degrees, including an MBA in Engineering Computer Systems. Alfonso founded Qualfon in 1995, growing it into a global BPO organization with 15,000 employees working in 24 sites serving communities of Costa Rica, Guyana, India, Mexico, Philippines and United States. Along with Maricarmen his wife, they have 6 children with whom they enjoy a family life.
Director His career has seen both commitment and variety. For nearly 25 years, Roberto served as VP for Advancement of Anáhuac University in Mexico City. He is a co-founder of UNETE, a non-profit organization created in 1999 that introduces technology in thousands of public schools to improve quality of learning. He has been the Chief Mission Officer of Qualfon since 2013.
Director Mike has been with Qualfon for seven years and has a long track record in the BPO industry. He served as the president and CEO of APAC Customer Services, Inc., as well as Managing Director of Call Center Services at Affiliated Computer Services and the COO of CyberRep. Prior to entering the BPO world, Mike held a variety of technology and industrial engineering positions.
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OUR PARTNERS