DESIGN ELEMENTS
Our Personality The Gender + Equality Center’s designs may vary, but all designs follow these principles. They shape our decisions to design and create our educational/publicity materials, not only for our graphics but also for the language attached to those materials.
We are bold.
We are professional.
Our design and our approach to the content should be bold. They should be attention-grabbing and generate conversations among our audience.
The language and the design elements we use must communicate and stem from our sense of professionalism. We are a representative of the University and our community at large.
We are approachable. We are educational. Our language and graphics must be easy to understand and approachable to our audience. The topics we discuss are often heavy and can be shame-triggering. Our content should be straightforward and digestible for the community.
This principle is at the heart of what we are trying to do. The content we put out, via graphics or language, must be based on research and recommended best practices in the field. The approach of how we display the content, graphically or language, must be of service to our audience’s learning process.
DESIGN ELEMENTS
Each principle has a set of guiding questions to ensure our designs are aligning with our brand essence.
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